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AA FCB MA has won the tender held by the insurance company "Group Renaissance Insurance"The advertising agency FCB MA has won the tender declared by the insurance company "Group Renaissance Insurance" (GRI) on development and realization of an advertising campaign for promotion of obligatory insurance of civil liability. For attraction to the GRI a significant amount of new buyers of the obligatory insurance of civil liability the creative group of FCB MA has developed a non-standard idea and has embodied it in breadboard models for press, a series of jingles and in the outdoor advertising. Creative director - Alexey Fil'kov Art-director - Svetlana Smirnova Copywriter - Eugeny Kuzemin Designer - Dmitry Manyahin. The advertising campaign has started in December, 2003. The management of the company GRI has stated readiness to continue cooperation with FCB MA in 2004 as the agency has provided good creative decisions, and also the flexible and effective approach to the media planning. |
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