Крупнейшие рекламодатели на ТВ в 2004 году
|
№ |
Рекламодатель |
Длительность, год, мин. |
Доля, % |
Длительность, полугодие, мин. |
Изменение за полугодие, % |
Изменение доли за полугодие, % |
№ за полугодие |
Изменение №№ |
1 |
PROCTER & GAMBLE |
56 193 |
6.81 |
35 269 |
59.33 |
-0.02 |
1 |
0 |
2 |
UNILEVER |
29 917 |
3.63 |
22 167 |
34.96 |
-0.67 |
2 |
0 |
3 |
NESTLE |
27 042 |
3.28 |
21 392 |
26.41 |
-0.87 |
3 |
0 |
4 |
DANONE |
26 405 |
3.20 |
16 589 |
59.18 |
-0.01 |
4 |
0 |
5 |
SUN INTERBREW |
22 323 |
2.71 |
15 398 |
44.98 |
-0.28 |
5 |
0 |
6 |
MARS-RUSSIA |
15 661 |
1.90 |
8 519 |
83.84 |
0.25 |
10 |
4 |
7 |
WRIGLEY |
15 654 |
1.90 |
9 624 |
62.65 |
0.03 |
7 |
0 |
8 |
PEPSI CO |
14 987 |
1.82 |
11 292 |
32.71 |
-0.37 |
6 |
-2 |
9 |
DIROL CADBURY LLC |
14 133 |
1.71 |
8 654 |
63.32 |
0.04 |
9 |
0 |
10 |
RECKITT BENCKISER |
13 582 |
1.65 |
9 026 |
50.47 |
-0.10 |
8 |
-2 |
11 |
GILLETTE |
12 493 |
1.51 |
7 526 |
65.99 |
0.06 |
14 |
3 |
12 |
HENKEL GROUP |
11 645 |
1.41 |
8 244 |
41.25 |
-0.19 |
12 |
0 |
13 |
WIMM-BILL-DANN |
11 625 |
1.41 |
8 280 |
40.39 |
-0.20 |
11 |
-2 |
14 |
МЕГАФОН GSM |
11 526 |
1.40 |
7 514 |
53.40 |
-0.06 |
15 |
1 |
15 |
БИ ЛАЙН |
11 462 |
1.39 |
7 645 |
49.93 |
-0.09 |
13 |
-2 |
16 |
L`OREAL |
10 753 |
1.30 |
6 354 |
69.23 |
0.07 |
18 |
2 |
17 |
COCA-COLA |
10 488 |
1.27 |
6 836 |
53.41 |
-0.05 |
16 |
-1 |
18 |
SAMSUNG ELECTRONICS |
10 281 |
1.25 |
6 481 |
58.62 |
-0.01 |
17 |
-1 |
19 |
ТРАНСМАРК |
9 448 |
1.15 |
6 347 |
48.85 |
-0.08 |
19 |
0 |
20 |
INFON |
8 155 |
0.99 |
1 706 |
378.16 |
0.66 |
51 |
31 |
21 |
COLGATE-PALMOLIVE |
7 685 |
0.93 |
5 161 |
48.90 |
-0.07 |
22 |
1 |
22 |
МОБИЛЬНЫЕ ТЕЛЕСИСТЕМЫ |
7 666 |
0.93 |
4 778 |
60.45 |
0.00 |
23 |
1 |
23 |
ПИВОВАРНЯ МОСКВА-ЭФЕС |
7 522 |
0.91 |
5 688 |
32.24 |
-0.19 |
21 |
-2 |
24 |
JOHNSON & JOHNSON |
6 905 |
0.84 |
6 119 |
12.85 |
-0.35 |
20 |
-4 |
25 |
HEINEKEN |
6 302 |
0.76 |
4 269 |
47.62 |
-0.06 |
25 |
0 |
26 |
БАЛТИКА ПИВОВАРЕННАЯ КОМПАНИЯ |
6 114 |
0.74 |
3 505 |
74.46 |
0.06 |
27 |
1 |
27 |
ЛЕБЕДЯНСКИЙ |
6 041 |
0.73 |
4 511 |
33.92 |
-0.14 |
24 |
-3 |
28 |
МУЛТОН |
5 983 |
0.73 |
3 846 |
55.58 |
-0.02 |
26 |
-2 |
29 |
SEB |
5 227 |
0.63 |
2 778 |
88.14 |
0.10 |
33 |
4 |
30 |
JIPPII GROUP |
4 833 |
0.59 |
2 035 |
137.47 |
0.19 |
46 |
16 |
31 |
KRAFT FOODS |
4 826 |
0.59 |
2 964 |
62.85 |
0.01 |
29 |
-2 |
32 |
SMXCOM |
4 696 |
0.57 |
1 476 |
218.24 |
0.28 |
62 |
30 |
33 |
ЯРПИВО |
4 472 |
0.54 |
3 019 |
48.13 |
-0.04 |
28 |
-5 |
34 |
МЕРАМЕД |
4 448 |
0.54 |
2 898 |
53.47 |
-0.02 |
31 |
-3 |
35 |
ПИВОВАРНИ ИВАНА ТАРАНОВА |
4 249 |
0.52 |
2 419 |
75.65 |
0.05 |
38 |
3 |
36 |
ВЕНА ПИВОВАРЕННЫЙ ЗАВОД |
4 113 |
0.50 |
2 933 |
40.23 |
-0.07 |
30 |
-6 |
37 |
СОЮЗ-ВИКТАН |
4 101 |
0.50 |
1 676 |
144.76 |
0.17 |
52 |
15 |
38 |
АРБАТ-ПРЕСТИЖ |
4 101 |
0.50 |
2 527 |
62.30 |
0.01 |
35 |
-3 |
39 |
MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD |
4 037 |
0.49 |
2 343 |
72.28 |
0.04 |
40 |
1 |
40 |
BOOTS HEALTHCARE INTERNATIONAL |
3 999 |
0.48 |
2 837 |
40.94 |
-0.07 |
32 |
-8 |
41 |
BEIERSDORF AG (BDF) |
3 940 |
0.48 |
2 169 |
81.61 |
0.06 |
41 |
0 |
42 |
MERLONI ELETTRODOMESTICI SPA |
3 915 |
0.47 |
2 577 |
51.89 |
-0.03 |
34 |
-8 |
43 |
MOTOROLA INC |
3 604 |
0.44 |
1 944 |
85.33 |
0.06 |
48 |
5 |
44 |
SCA HYGIENE PRODUCTS |
3 470 |
0.42 |
2 463 |
40.84 |
-0.06 |
36 |
-8 |
45 |
MCDONALD`S |
3 385 |
0.41 |
2 096 |
61.50 |
0.00 |
45 |
0 |
46 |
ON CLINIC |
3 373 |
0.41 |
2 361 |
42.86 |
-0.05 |
39 |
-7 |
47 |
SIEMENS-BOSCH |
3 295 |
0.40 |
1 528 |
115.69 |
0.10 |
59 |
12 |
48 |
PHILIPS |
3 246 |
0.39 |
1 087 |
198.76 |
0.18 |
84 |
36 |
49 |
КЛИНИКА МАРШАКА |
3 113 |
0.38 |
2 160 |
44.12 |
-0.04 |
42 |
-7 |
50 |
ЭЛЬДОРАДО (СЕТЬ МАГАЗИНОВ) |
3 071 |
0.37 |
1 548 |
98.34 |
0.07 |
58 |
8 |
51 |
СИБИРСКИЙ БЕРЕГ |
3 053 |
0.37 |
2 027 |
50.60 |
-0.02 |
47 |
-4 |
52 |
DHV-S |
3 030 |
0.37 |
2 434 |
24.46 |
-0.10 |
37 |
-15 |
53 |
МАКСУС |
2 870 |
0.35 |
974 |
194.85 |
0.16 |
94 |
41 |
54 |
БАЛТИМОР |
2 861 |
0.35 |
1 788 |
60.02 |
0.00 |
49 |
-5 |
55 |
BERLIN-CHEMIE MENARINI GROUP |
2 670 |
0.32 |
1 563 |
70.87 |
0.02 |
57 |
2 |
56 |
NISSAN |
2 571 |
0.31 |
1 459 |
76.16 |
0.03 |
63 |
7 |
57 |
БИФРИ |
2 567 |
0.31 |
- |
- |
- |
- |
- |
58 |
PASA |
2 454 |
0.30 |
1 040 |
135.88 |
0.10 |
87 |
29 |
59 |
GLAXOSMITHKLINE |
2 422 |
0.29 |
1 523 |
58.98 |
-0.00 |
60 |
1 |
60 |
КАЛИНА (КОНЦЕРН) |
2 406 |
0.29 |
1 354 |
77.80 |
0.03 |
71 |
11 |
61 |
НАРОДНЫЙ ДЕПАРТАМЕНТ НЕДВИЖИМОСТИ |
2 374 |
0.29 |
1 398 |
69.81 |
0.02 |
66 |
5 |
62 |
БРИДЖТАУН ФУДС |
2 325 |
0.28 |
1 718 |
35.29 |
-0.05 |
50 |
-12 |
63 |
МАВИ ЧОКО |
2 282 |
0.28 |
1 067 |
113.97 |
0.07 |
86 |
23 |
64 |
КРАСНЫЙ ВОСТОК |
2 278 |
0.28 |
2 104 |
8.25 |
-0.13 |
44 |
-20 |
65 |
PERFETTI VAN MELLE |
2 272 |
0.28 |
1 191 |
90.69 |
0.04 |
77 |
12 |
66 |
ТИНЬКОФФ |
2 249 |
0.27 |
- |
- |
- |
- |
- |
67 |
EHRMANN |
2 232 |
0.27 |
1 441 |
54.91 |
-0.01 |
65 |
-2 |
68 |
ЛИДЕР ТВ |
2 108 |
0.26 |
2 108 |
0.00 |
-0.15 |
43 |
-25 |
69 |
ВОКРУГ СВЕТА ИД |
2 100 |
0.25 |
1 383 |
51.78 |
-0.01 |
68 |
-1 |
70 |
ЧУПА ЧУПС ТРЕЙДИНГ |
2 095 |
0.25 |
1 636 |
28.08 |
-0.06 |
55 |
-15 |
71 |
KIMBERLY CLARK |
2 009 |
0.24 |
1 396 |
43.96 |
-0.03 |
67 |
-4 |
72 |
FERRERO |
2 005 |
0.24 |
- |
- |
- |
- |
- |
73 |
ИНФОРМ-МОБИЛ |
1 980 |
0.24 |
- |
- |
- |
- |
- |
74 |
УРО-ПРО |
1 978 |
0.24 |
1 355 |
45.95 |
-0.02 |
70 |
-4 |
75 |
МВД РФ |
1 940 |
0.24 |
1 215 |
59.68 |
-0.00 |
75 |
0 |
76 |
LG ELECTRONICS |
1 904 |
0.23 |
1 027 |
85.35 |
0.03 |
89 |
13 |
77 |
ДЕЛОВОЙ МИР (ИД) |
1 898 |
0.23 |
1 382 |
37.38 |
-0.04 |
69 |
-8 |
78 |
ELECTROLUX |
1 877 |
0.23 |
1 333 |
40.77 |
-0.03 |
72 |
-6 |
79 |
TCHIBO |
1 855 |
0.22 |
1 170 |
58.58 |
-0.00 |
80 |
1 |
80 |
TOYOTA MOTOR CORP |
1 853 |
0.22 |
- |
- |
- |
- |
- |
81 |
IKEA |
1 830 |
0.22 |
1 138 |
60.86 |
0.00 |
81 |
0 |
82 |
ЦЕНТРИЗБИРКОМ |
1 824 |
0.22 |
1 658 |
9.98 |
-0.10 |
53 |
-29 |
83 |
RED BULL GMBH |
1 763 |
0.21 |
- |
- |
- |
- |
- |
84 |
INDEPENDENT MEDIA |
1 761 |
0.21 |
1 656 |
6.37 |
-0.11 |
54 |
-30 |
85 |
S.C.JOHNSON |
1 751 |
0.21 |
1 584 |
10.60 |
-0.09 |
56 |
-29 |
86 |
МЧС РФ |
1 749 |
0.21 |
1 450 |
20.63 |
-0.07 |
64 |
-22 |
87 |
НЭФИС КОСМЕТИКС |
1 744 |
0.21 |
1 322 |
31.95 |
-0.04 |
74 |
-13 |
88 |
ADIDAS-SALOMON AG |
1 722 |
0.21 |
1 516 |
13.59 |
-0.09 |
61 |
-27 |
89 |
ЛУКОЙЛ |
1 712 |
0.21 |
952 |
79.93 |
0.02 |
95 |
6 |
90 |
MAIL.RU |
1 613 |
0.20 |
- |
- |
- |
- |
- |
91 |
ГРИНВУД |
1 572 |
0.19 |
1 035 |
51.79 |
-0.01 |
88 |
-3 |
92 |
ОЧАКОВО (МОСПИВКОМБИНАТ) |
1 567 |
0.19 |
1 324 |
18.38 |
-0.07 |
73 |
-19 |
93 |
НИДАН-ФУДС |
1 566 |
0.19 |
990 |
58.18 |
-0.00 |
91 |
-2 |
94 |
РУССКИЙ ПРОДУКТ |
1 546 |
0.19 |
981 |
57.63 |
-0.00 |
93 |
-1 |
95 |
POXIPOL |
1 543 |
0.19 |
1 195 |
29.10 |
-0.04 |
76 |
-19 |
96 |
NOKIA |
1 508 |
0.18 |
- |
- |
- |
- |
- |
97 |
СПОРТМАСТЕР |
1 493 |
0.18 |
- |
- |
- |
- |
- |
98 |
LOVE РАДИО |
1 433 |
0.17 |
911 |
57.28 |
-0.00 |
97 |
-1 |
99 |
NIKITA |
1 411 |
0.17 |
- |
- |
- |
- |
- |
100 |
PUMA |
1 407 |
0.17 |
1 006 |
39.92 |
-0.02 |
90 |
-10 |
|
Прочее |
238 200 |
28.88 |
137 224 |
73.59 |
2.28 |
- |
- |
|
Total |
824 736 |
100.00 |
515 810 |
59.89 |
- |
- |
- |