Annual Reports
Entrant:
Bruketa&Zinic,
Zagreb
Podravka Food Company "Well Done"
Credits Corporate Name of Client: Podravka Agency: Bruketa&Zinic, Zagreb Design Company: Bruketa&Zinic, Zagreb Chief Creative Officers: Davor Bruketa/Nikola Zinic Creative Directors: Davor Bruketa/Nikola Zinic Copywriters: Davor Bruketa/Nikola Zinic Art Directors: Davor Bruketa/Nikola Zinic/Imelda Ramovic/Mirel Hadzijusufovic Illustrator: Nikola Wolf Graphic Designers: Imelda Ramovic/Mirel Hadzijusufovic Typographer: Nikola Djurek
Basic description of the project: The symbol of Podravka is the heart and its slogan “Company with a heart.” The annual report consists of a big book containing numbers and statistics, and a small book inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes. It is printed in invisible, thermo-reactive ink. To be able to read it you need to cover the small booklet in aluminium foil and bake it at 100 degers Celsius for 25 minutes. Then the empty pages will become filled with text, and the illustrations with empty plates with food.
Brochures/Catalogues - Consumer
Brochures/Catalogues - Consumer
Entrant:
Ogilvy Frankfurt,
Frankfurt
Art Director's Club Germany/Focus Magazine Germany "Heaven or Hell"
Credits Corporate Name of Client: Art Director's Club Germany/Focus Magazine Germany Agency: Ogilvy Frankfurt, Frankfurt Chief Creative Officer: Delle Krause Creative Directors: Helmut Meyer/Delle Krause Copywriters: Delle Krause/Members ADC Germany Illustrators: Simon Huke/Atak Graphic Designer: Simon Huke Production: Thomas Mattner Art Buying: Christina Hufgard
Basic description of the project: What’s the right way to apply for a job in an advertising or design agency? Newcomers to the job market (and university graduates) have to avoid numerous traps awaiting the unaware.
Prominent German and international creative personalities from the fields of advertising, interactive, and design are giving tips and advice for a correct application (door opener) or a wrong application (mortal sin).
Direct Mail - Business-to-Business
Direct Mail – Business-to-Business
Entrant:
kempertrautmann,
Hamburg
Conergy "Points of View"
Credits Corporate Name of Client: Conergy AG Agency: kempertrautmann, Hamburg Creative Director: Tim Belser Copywriter: Stefan Förster Art Directors: Philipp Kafkoulas/Oliver Griep/Roman Beesch Graphic Designer: Sina Rabe
Direct Mail - Consumer
Direct Mail – Consumer
Entrant:
Lowe Bangkok,
Bangkok
Breeze Excel Washing Detergent "Torture Test"
Credits Corporate Name of Client: Unilever Thailand Agency: Lowe Limited, Bangkok Creative Directors: Clinton Manson/Dominic Stallard Copywriter: Clinton Manson Art Director: Dominic Stallard SVP Creative Resources: Piyachat Cholasap
Basic description of the project: We mailed a t-shirt wrapped box that contained a product sample to select women’s social groups across Thailand (including rural areas where tradition mediums like TV and press are limited). Instead of finding a free gift on the inside, the actual box was wrapped with the gift. As predicted, the postal service almost ruined the t-shirts. And if the recipients wanted their t-shirt to look as good as new, all they had to do was wash it once with the product sample.
Display Merchandising/Installations
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
BBC World "Cables: Guns"
Credits Corporate Name of Client: BBC World Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Creative Directors: Steve McElligott/Jerome Marucci Copywriter: Scott Kaplan Art Director: Chuck Tso Illustrator: Elizabeth Berrien Agency Producers: Jd Michaels/Betsy Jablow
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
BBC World "Cables: Protest"
Credits Corporate Name of Client: BBC World Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Creative Directors: Steve McElligott/Jerome Marucci Copywriter: Scott Kaplan Art Director: Chuck Tso Illustrator: Elizabeth Berrien Agency Producers: Jd Michaels/Betsy Jablow
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
BBC World "Cables: Food Drop"
Credits Corporate Name of Client: BBC World Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Creative Directors: Steve McElligott/Jerome Marucci Copywriter: Scott Kaplan Art Director: Chuck Tso Illustrator: Elizabeth Berrien Agency Producers: Jd Michaels/Betsy Jablow
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
HBO Voyeur "Voyeur Projection Installation"
Credits Corporate Name of Client: HBO Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Greg Hahn Creative Director: Mike Smith Copywriters: Greg Hahn/Mike Smith/David Carter Art Director: David Carter Senior Creative Director: David Carter
Environmental Design
Environmental Design
Entrant:
GJP Advertising & Design,
Toronto
Down Below Environmental
Credits Corporate Name of Client: Down Below Agency: GJP Advertising & Design, Toronto Chief Creative Officer: Alan Gee Creative Directors: Lisa Greenberg/Trevor Schoenfeld Copywriter: Trevor Schoenfeld Art Directors: Lisa Greenberg/Celene Gee Photographer: Arash Moallemi
Basic description of the project: We renovated a cramped, underutilized basement space, leveraging (what would normally be) its limitations, transforming them into opportunities to surprise and delight patrons.
A low ceiling provides a welcome canvas on which to communicate important insights that only a woman, in a very awkward and compromising situation, can appreciate.
The menu book functioned non-verbally, disarming any embarrassing situation, allowing women to simply point at the service they desired. And change-room mirrors displayed various waxing options so guests could visualize the patterns they've selected, prior to waxing.
Down Below gives women permission to explore more exotic aesthetic treatments while removing the "porn star/stripper" stigma usually accompanying this type of bodywork.
Posters
Posters
Entrant:
Leo Burnett India,
Mumbai
Luxor Highlighters "Che"
Credits Corporate Name of Client: Luxor Writing Instruments Pvt Ltd Agency: Leo Burnett India, Mumbai Chief Creative Officer: K.V. Sridhar Executive Creative Director: Santosh Padhi Creative Director: Santosh Padhi Copywriter: Russell Barrett Art Director: Santosh Padhi Illustrator: Kunal Mhabadi
Posters
Entrant:
Leo Burnett India,
Mumbai
Luxor Highlighters "Charlie"
Credits Corporate Name of Client: Luxor Writing Instruments Pvt Ltd Agency: Leo Burnett India, Mumbai Chief Creative Officer: K.V. Sridhar Executive Creative Director: Santosh Padhi Creative Director: Santosh Padhi Copywriter: Russell Barrett Art Director: Santosh Padhi Illustrator: Kunal Mhabadi
Posters
Entrant:
Leo Burnett India,
Mumbai
Luxor Highlighters "Hitler"
Credits Corporate Name of Client: Luxor Writing Instruments Pvt Ltd Agency: Leo Burnett India, Mumbai Chief Creative Officer: K.V. Sridhar Executive Creative Director: Santosh Padhi Creative Director: Santosh Padhi Copywriter: Russell Barrett Art Director: Santosh Padhi Illustrator: Kunal Mhabadi
Stationery
Stationery
Entrant:
BBDO Bangkok,
Bangkok
2nd Hand Shop "2nd Hand Furniture"
Credits Corporate Name of Client: BKK 2nd Hand Furniture Agency: BBDO Bangkok, Bangkok Executive Creative Director: Suthisak Sucharittanonta Creative Director: Vasan Wangpaitoon Copywriter: Arnicknard Krobnoparat Art Director: Keatnapin Sobhinnon Illustrator: Chubcheevit Studio
Basic description of the project: Brief: to design a business card for BKK 2nd Hand Furniture
Solution: We collect cards from other furniture shops and reuse them in order to make a quick
link between the kind of business and the card.
Use of Illustration
Use of Illustration
Entrant:
Kolle Rebbe,
Hamburg
Death's Messengers Book
Credits Corporate Name of Client: Kolle Rebbe Werbeagentur GmbH/ KOREFE Agency: Kolle Rebbe/KOREFE, Hamburg Design Company: Kolle Rebbe/KOREFE, Hamburg Executive Creative Director: Olaf Oldigs Creative Director: Katrin Oeding Copywriter: Katharina Trumbach Art Director: Reginald Wagner Photographer: Reginald Wagner Illustrator: Reginald Wagner Graphic Designer: Reginald Wagner Typographer: Ulrike Kirmse Account Executive: Tanja Reschner Productioner: Finn Gnoycke Final Drawing: px2@Medien
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