Заморозка от Pepsi

Бренд запустил новую глобальную кампанию

Рекламный ролик под названием Now in a Moment (««Сейчас» в моменте») для Pepsi проходит под недавний хит певицы Ники Минай (Nicki Minaj). Молодая пара пробирается на концерт звезды через время и пространство, периодически подпитываясь Pepsi.

Сама кампания проходит под слоганом Live for now («Живи для «сейчас»»). Креатив для бренда разрабатывало агентство TBWAChiatDay.

Состав творческой группы:
Client: Pepsi
Agency: TBWAChiatDay, Los Angeles
Chief Creative Officer: Rob Schwartz
Creative Director: Xanthe Wells
Art Director: Chris MacNeil
Copywriter: Brett Craig, Michelle Lewis
Executive Director of Integrated Production / Producer: Richard O’Neill
Assistant Producer: Stephanie Dziczek
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Group Planning Director: Oke Mueller
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin

Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Kate Leahy
Unit Production Manager: Line Postmyr
DP: Roman Vasyanov

Editorial Company: Union Editorial
Executive Producer / President: Michael Raimondi
Senior Producer: Joe Ross
Editors: Tim Thorton-Allan, Nicholas Wayman-Harris
Assistant Editors, Andy Trecki, Daniel Reitzenstein

Visual Effects: The Mill, Los Angeles
Executive Producer: Sue Troyan
VFX Producers: Enca Kaul, Rachael Trillo
VFX Supervisor: Tim Davies
Flame Lead: Sarah Eim
Colorist: Adam Scott

End Graphic: The Mill, Los Angeles
Executive Producer: Stephen Venning
Producer: Lusia Boryczko
Creative Director: Tom O’Neill

Music and Sound Design Company: Elias Arts
Composer/Remixer: David Wittman
Creative Director: Dave Gold
Executive Producer: Ann Haugen
Sound Designer: Jay Nierenberg

Sound Mix: Play
Mixer: John Bolen