TOP 10 U.S. ADVERTISERS IN 10 MEASURED MEDIA

RANKED BY U.S. MEASURED MEDIA SPENDING IN 2007

 

MEASURED AD SPENDING IN MEDIUM

 

 

CATEGORY

RANK

ADVERTISER

2007

2006

% CHG

TOTAL U.S. SPENDING '07

MEDIUM AS % OF TOTAL

Magazine

 

1

Procter & Gamble Co.

$964.1

$889.0

8.4

$5,230.1

18.4%

 

2

Kraft Foods

499.8

440.7

13.4

1,508.0

33.1

 

3

Johnson & Johnson

402.1

377.8

6.4

2,408.8

16.7

 

4

GlaxoSmithKline

387.1

440.3

-12.1

2,456.9

15.8

 

5

General Motors Corp.

373.6

401.7

-7.0

3,010.1

12.4

 

6

L'Oreal

324.4

326.2

-0.6

1,632.3

19.9

 

7

Ford Motor Co.

300.4

336.8

-10.8

2,525.2

11.9

 

8

Time Warner

280.6

285.0

-1.5

2,962.1

9.5

 

9

Unilever

278.4

238.1

16.9

2,245.8

12.4

 

10

Pfizer

225.2

271.4

-17.0

1,252.9

18.0

Newspaper

 

1

Verizon Communications

$686.7

$686.9

-0.0

$3,016.1

22.8%

 

2

Macy's

609.7

715.3

-14.8

1,389.7

43.9

 

3

Sprint Nextel Corp.

460.6

495.7

-7.1

1,903.2

24.2

 

4

AT&T

328.3

483.5

-32.1

3,207.3

10.2

 

5

Time Warner

311.6

298.4

4.4

2,962.1

10.5

 

6

Fry's Electronics

229.3

215.1

6.6

312.1

73.5

 

7

Procter & Gamble Co.

213.7

207.6

3.0

5,230.1

4.1

 

8

Sears Holdings Corp.

200.7

233.1

-13.9

1,627.8

12.3

 

9

General Electric Co.

200.7

215.1

-6.7

1,791.3

11.2

 

10

Walt Disney Co.

185.2

185.0

0.2

2,293.3

8.1

Outdoor

 

1

AT&T

$108.6

$85.8

26.5

$3,207.3

3.4%

 

2

Verizon Communications

63.7

57.2

11.3

3,016.1

2.1

 

3

Sprint Nextel Corp.

60.5

24.6

145.9

1,903.2

3.2

 

4

Time Warner

54.3

53.9

0.7

2,962.1

1.8

 

5

Walt Disney Co.

48.0

45.5

5.4

2,293.3

2.1

 

6

McDonald's Corp.

45.7

48.7

-6.3

1,150.1

4.0

 

7

General Motors Corp.

45.2

40.8

10.7

3,010.1

1.5

 

8

Anheuser-Busch Cos.

36.8

36.9

-0.2

1,354.1

2.7

 

9

General Electric Co.

28.5

23.5

20.9

1,791.3

1.6

 

10

Coca-Cola Co.

27.4

26.7

2.8

776.8

3.5

National Radio

 

1

AT&T

$115.7

$147.0

-21.3

$3,207.3

3.6%

 

2

Verizon Communications

98.1

93.0

5.5

3,016.1

3.3

 

3

Berkshire Hathaway

84.8

79.3

6.9

1,308.3

6.5

 

4

Home Depot

83.7

76.6

9.3

1,119.6

7.5

 

5

Walt Disney Co.

62.3

89.6

-30.5

2,293.3

2.7

 

6

General Motors Corp.

57.4

51.5

11.5

3,010.1

1.9

 

7

News Corp.

49.6

62.1

-20.1

1,210.4

4.1

 

8

General Electric Co.

49.5

57.9

-14.5

1,791.3

2.8

 

9

Sprint Nextel Corp.

43.6

10.7

306.9

1,903.2

2.3

 

10

Safeway

42.7

54.9

-22.2

473.7

9.0

Local Radio

 

1

AT&T

$141.3

$152.3

-7.2

$3,207.3

4.4%

 

2

Verizon Communications

107.8

100.4

7.4

3,016.1

3.6

 

3

General Electric Co.

91.6

107.3

-14.6

1,791.3

5.1

 

4

Walt Disney Co.

78.3

106.4

-26.4

2,293.3

3.4

 

5

News Corp.

71.3

86.8

-17.8

1,210.4

5.9

 

6

Comcast Corp.

67.9

61.4

10.6

692.6

9.8

 

7

McDonald's Corp.

67.9

66.9

1.5

1,150.1

5.9

 

8

Berkshire Hathaway

61.5

56.9

8.1

1,308.3

4.7

 

9

Sprint Nextel Corp.

55.5

14.4

286.2

1,903.2

2.9

 

10

Time Warner

50.7

68.3

-25.8

2,962.1

1.7

Network TV

 

1

Procter & Gamble Co.

$1,078.1

$1,105.1

-2.5

$5,230.1

20.6%

 

2

AT&T

817.4

683.3

19.6

3,207.3

25.5

 

3

General Motors Corp.

737.9

875.4

-15.7

3,010.1

24.5

 

4

Ford Motor Co.

553.0

563.7

-1.9

2,525.2

21.9

 

5

Johnson & Johnson

536.8

566.0

-5.2

2,408.8

22.3

 

6

Verizon Communications

496.7

470.7

5.5

3,016.1

16.5

 

7

Toyota Motor Corp.

424.7

399.9

6.2

1,757.9

24.2

 

8

GlaxoSmithKline

418.6

468.6

-10.7

2,456.9

17.0

 

9

Time Warner

414.5

467.5

-11.3

2,962.1

14.0

 

10

PepsiCo

360.6

403.6

-10.7

1,308.3

27.6

Spot TV

 

1

Chrysler

$391.4

$456.1

-14.2

$1,739.4

22.5%

 

2

AT&T

348.8

356.6

-2.2

3,207.3

10.9

 

3

Honda Motor Co.

307.3

377.0

-18.5

1,326.5

23.2

 

4

Nissan Motor Co.

298.9

288.0

3.8

1,422.9

21.0

 

5

Verizon Communications

235.1

170.7

37.7

3,016.1

7.8

 

6

Toyota Motor Corp.

231.9

262.4

-11.6

1,757.9

13.2

 

7

Ford Motor Co.

224.3

278.8

-19.6

2,525.2

8.9

 

8

General Motors Corp.

190.7

243.6

-21.7

3,010.1

6.3

 

9

Yum Brands

189.6

223.3

-15.1

1,004.4

18.9

 

10

Time Warner

155.5

157.5

-1.3

2,962.1

5.2

Syndicated TV

 

1

Procter & Gamble Co.

$314.2

$312.6

0.5

$5,230.1

6.0%

 

2

GlaxoSmithKline

131.0

135.0

-2.9

2,456.9

5.3

 

3

Johnson & Johnson

104.6

119.2

-12.2

2,408.8

4.3

 

4

L'Oreal

95.8

70.5

35.9

1,632.3

5.9

 

5

Wyeth

75.4

73.6

2.5

1,078.3

7.0

 

6

Unilever

74.1

66.8

10.9

2,245.8

3.3

 

7

Kellogg Co.

64.8

74.5

-13.0

871.5

7.4

 

8

Time Warner

62.1

54.0

15.0

2,962.1

2.1

 

9

Pfizer

59.5

22.7

162.3

1,252.9

4.8

 

10

Schering-Plough Corp.

58.0

40.9

41.8

1,092.0

5.3

Cable TV Networks

 

1

Procter & Gamble Co.

$886.2

$805.7

10.0

$5,230.1

16.9%

 

2

Time Warner

276.3

295.3

-6.4

2,962.1

9.3

 

3

Johnson & Johnson

215.9

193.0

11.9

2,408.8

9.0

 

4

General Motors Corp.

210.6

194.3

8.4

3,010.1

7.0

 

5

General Mills

208.3

184.0

13.2

955.2

21.8

 

6

Walt Disney Co.

201.0

203.5

-1.2

2,293.3

8.8

 

7

Sprint Nextel Corp.

195.4

244.1

-20.0

1,903.2

10.3

 

8

AT&T

185.3

139.6

32.8

3,207.3

5.8

 

9

Kraft Foods

183.5

211.7

-13.3

1,508.0

12.2

 

10

Berkshire Hathaway

182.8

167.8

9.0

1,308.3

14.0

Internet (Display)

 

1

IAC/InterActiveCorp

$314.4

$123.0

155.6

$806.1

39.0%

 

2

General Motors Corp.

212.0

118.2

79.4

3,010.1

7.0

 

3

Experian Group

193.1

129.4

49.3

330.9

58.4

 

4

Apollo Group

192.4

123.5

55.8

262.2

73.4

 

5

Verizon Communications

189.1

111.4

69.7

3,016.1

6.3

 

6

E-Trade Group

186.9

106.9

74.8

300.7

62.2

 

7

Ford Motor Co.

163.5

99.1

65.0

2,525.2

6.5

 

8

FMR Corp. (Fidelity Investments)

142.8

97.4

46.6

499.0

28.6

 

9

Scottrade

142.5

105.0

35.8

204.4

69.7

 

10

Microsoft Corp.

142.2

82.0

73.4

959.5

14.8