Cannes Lions 2009 - Бронзовые призеры в номинации Direct Lions



XTREME PRECISION

Type of Entry:Use of Media
Category:Flat Mailing
Title:XTREME PRECISION
Advertiser/Client:KOMATSU
Product/Service:CONSTRUCTION MACHINES
Entrant Company:DUVAL GUILLAUME Antwerp, BELGIUM
DM/Advertising Agency:DUVAL GUILLAUME Antwerp, BELGIUM

Creative Credits
THE HOMELESS LETTER

Type of Entry:Use of Media
Category:Flat Mailing
Title:THE HOMELESS LETTER
Advertiser/Client:GOTHENBURG HOMELESS AID
Product/Service:HOMELESS CHARITY
Entrant Company:GOSS Gothenburg, SWEDEN
DM/Advertising Agency:GOSS Gothenburg, SWEDEN

Creative Credits
PAPER HANDKERCHIEF BOOK
http://work.canneslions.com/winners_media/direct/avp/00344_AVP.flv
Type of Entry:Use of Media
Category:Dimensional Mailing
Title:PAPER HANDKERCHIEF BOOK
Advertiser/Client:VERLAGSGRUPPE LГ?BBE & CO.
Product/Service:BOOK PUBLISHERS
Entrant Company:SERVICEPLAN Munich, GERMANY
DM/Advertising Agency:SERVICEPLAN Munich, GERMANY

Creative Credits
ABODE CS4 TROJANHORSE

Type of Entry:Use of Media
Category:Dimensional Mailing
Title:ABODE CS4 TROJANHORSE
Advertiser/Client:2009
Product/Service:DTP JOB VACANCY
Entrant Company:2009 Amsterdam, THE NETHERLANDS
DM/Advertising Agency:2009 Amsterdam, THE NETHERLANDS

Creative Credits
STEP ON STEP

Type of Entry:Use of Media
Category:Dimensional Mailing
Title:STEP ON STEP
Advertiser/Client:STEP CARPET
Product/Service:STEP CARPET
Entrant Company:TBWA\ISTANBUL, TURKEY
DM/Advertising Agency:TBWA\ISTANBUL, TURKEY

Creative Credits
BANK TRANSFER JOB-AD

Type of Entry:Use of Media
Category:Direct Response Digital: Original use of digital
Title:BANK TRANSFER JOB-AD
Advertiser/Client:DRAFTFCB KOBZA
Product/Service:JOBS POSTING
Entrant Company:DRAFTFCB KOBZA Vienna, AUSTRIA
DM/Advertising Agency:DRAFTFCB KOBZA Vienna, AUSTRIA

Creative Credits
THE LEGO CODES

Type of Entry:Use of Media
Category:Direct Response Mobile Marketing
Title:THE LEGO CODES
Advertiser/Client:MYTOYS.DE
Product/Service:LEGO BRICK BOXES
Entrant Company:LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
DM/Advertising Agency:LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY

Creative Credits
THROW US A BONE

Type of Entry:Use of Media
Category:Direct Response Mobile Marketing
Title:THROW US A BONE
Advertiser/Client:SYDNEY DOGS & CATS HOME
Product/Service:ANIMAL RESCUE SHELTER
Entrant Company:M&C SAATCHI/MARK Sydney, AUSTRALIA
DM/Advertising Agency:M&C SAATCHI/MARK Sydney, AUSTRALIA

Creative Credits
BLUEMOTION PETROL RECEIPT

Type of Entry:Use of Media
Category:Ambient Media
Title:BLUEMOTION PETROL RECEIPT
Advertiser/Client:VOLKSWAGEN
Product/Service:POLO BLUEMOTION
Entrant Company:DDB GERMANY HAMBURG, GERMANY
DM/Advertising Agency:DDB GERMANY HAMBURG, GERMANY

Creative Credits
UNBREAKABLE KISS

Type of Entry:Use of Media
Category:Ambient Media
Title:UNBREAKABLE KISS
Advertiser/Client:DE BEERS
Product/Service:DE BEERS DIAMONDS
Entrant Company:JWT New York, USA
DM/Advertising Agency:JWT New York, USA

Creative Credits
PARKING TICKET CONVERTER

Type of Entry:Use of Media
Category:Ambient Media
Title:PARKING TICKET CONVERTER
Advertiser/Client:SPORTSPEC
Product/Service:BICYCLE RETAILER
Entrant Company:GOSS Gothenburg, SWEDEN
DM/Advertising Agency:GOSS Gothenburg, SWEDEN

Creative Credits
CHANGED CREDITS & EPISODES

Type of Entry:Use of Media
Category:Direct Response Broadcast: TV, Radio & Infomercials
Title:CHANGED CREDITS & EPISODES
Advertiser/Client:RADIO STATION STUDIO BRUSSELS
Product/Service:MUSIC FOR LIFE
Entrant Company:MORTIERBRIGADE Brussels, BELGIUM
DM/Advertising Agency:MORTIERBRIGADE Brussels, BELGIUM

Creative Credits
WHEN WILL THE FRUIT BURST

Type of Entry:Use of Media
Category:Direct Response Print or Standard Outdoor, including Inserts
Title:WHEN WILL THE FRUIT BURST
Advertiser/Client:PASCALL
Product/Service:CONFECTIONERY
Entrant Company:DDB NEW ZEALAND Auckland, NEW ZEALAND
DM/Advertising Agency:DDB NEW ZEALAND Auckland, NEW ZEALAND

Creative Credits
FLIRTING WITH SOUND

Type of Entry:Strategy
Category:Traffic Building
Title:FLIRTING WITH SOUND
Advertiser/Client:MTR ELEMENTS
Product/Service:ELEMENTS MALL
Entrant Company:McCANN WORLDGROUP Causeway Bay, HONG KONG
DM/Advertising Agency:McCANN WORLDGROUP Causeway Bay, HONG KONG

Creative Credits
BETTER SOCCER FOR BETTER TELEVISION

Type of Entry:Strategy
Category:Traffic Building
Title:BETTER SOCCER FOR BETTER TELEVISION
Advertiser/Client:BELGACOM TV
Product/Service:DIGITAL TV SOCCER SUBSCRIPTIONS
Entrant Company:FAMOUS Brussels, BELGIUM
DM/Advertising Agency:FAMOUS Brussels, BELGIUM

Creative Credits
THE LEGO CODES

Type of Entry:Strategy
Category:Traffic Building
Title:THE LEGO CODES
Advertiser/Client:MYTOYS.DE
Product/Service:LEGO BRICK BOXES
Entrant Company:LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
DM/Advertising Agency:LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY

Creative Credits
BUSINESS CARDS

Type of Entry:Strategy
Category:Traffic Building
Title:BUSINESS CARDS
Advertiser/Client:DE LIJN
Product/Service:PUBLIC TRANSPORT COMPANY
Entrant Company:DUVAL GUILLAUME BRUSSELS, BELGIUM
DM/Advertising Agency:DUVAL GUILLAUME BRUSSELS, BELGIUM

Creative Credits
MAGIC SALAD PLATE

Type of Entry:Product & Service
Category:Fast Moving Consumer Goods
Title:MAGIC SALAD PLATE
Advertiser/Client:FOUR'N TWENTY MEAT PIES
Product/Service:FOUR'N TWENTY MEAT PIES
Entrant Company:CLEMENGER BBDO MELBOURNE, AUSTRALIA
DM/Advertising Agency:CLEMENGER BBDO MELBOURNE, AUSTRALIA

Creative Credits
BLUEMOTION PETROL RECEIPT

Type of Entry:Product & Service
Category:Cars & Automotive Services
Title:BLUEMOTION PETROL RECEIPT
Advertiser/Client:VOLKSWAGEN
Product/Service:VW POLO BLUEMOTION
Entrant Company:DDB GERMANY HAMBURG, GERMANY
DM/Advertising Agency:DDB GERMANY HAMBURG, GERMANY

Creative Credits
FLICKR
http://work.canneslions.com/winners_media/direct/avp/00429_AVP.flv
Type of Entry:Product & Service
Category:Cars & Automotive Services
Title:FLICKR
Advertiser/Client:DAIMLER
Product/Service:MERCEDES-BENZ
Entrant Company:JUNG von MATT Hamburg, GERMANY
DM/Advertising Agency:JUNG von MATT Hamburg, GERMANY

Creative Credits
THE NAVIGATIONLETTER

Type of Entry:Product & Service
Category:Cars & Automotive Services
Title:THE NAVIGATIONLETTER
Advertiser/Client:VOLKSWAGEN
Product/Service:VOLKSWAGEN NAVIGATION SYSTEMS
Entrant Company:DDB GERMANY BERLIN, GERMANY
DM/Advertising Agency:DDB GERMANY BERLIN, GERMANY

Creative Credits
GETTINGUTHRU

Type of Entry:Product & Service
Category:Financial Products & Services
Title:GETTINGUTHRU
Advertiser/Client:ANZ BANK
Product/Service:TERTIARY BANKING
Entrant Company:RAPP NEW ZEALAND Auckland, NEW ZEALAND
DM/Advertising Agency:RAPP NEW ZEALAND Auckland, NEW ZEALAND

Creative Credits
FLIRTING WITH SOUND

Type of Entry:Product & Service
Category:Retail & E-Commerce, incl. Restaurants
Title:FLIRTING WITH SOUND
Advertiser/Client:MTR ELEMENTS
Product/Service:ELEMENTS MALL
Entrant Company:McCANN WORLDGROUP Causeway Bay, HONG KONG
DM/Advertising Agency:McCANN WORLDGROUP Causeway Bay, HONG KONG

Creative Credits
THE LEGO CODES

Type of Entry:Product & Service
Category:Retail & E-Commerce, incl. Restaurants
Title:THE LEGO CODES
Advertiser/Client:MYTOYS.DE
Product/Service:LEGO BRICK BOXES
Entrant Company:LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
DM/Advertising Agency:LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY

Creative Credits
TED696 PROJECT

Type of Entry:Integrated Campaigns
Category:Best Integrated Campaign Led by Direct Marketing
Title:TED696 PROJECT
Advertiser/Client:LION NATHAN AUSTRALIA
Product/Service:TOOHEYS EXTRA DRY 696ML
Entrant Company:BMF Sydney, AUSTRALIA
DM/Advertising Agency:BMF Sydney, AUSTRALIA

Creative Credits
FERNANDO TORRES

Type of Entry:Integrated Campaigns
Category:Best Integrated Campaign Led by Direct Marketing
Title:FERNANDO TORRES
Advertiser/Client:BANCO GALLEGO
Product/Service:BANKING
Entrant Company:CONTRAPUNTO Madrid, SPAIN
DM/Advertising Agency:CONTRAPUNTO Madrid, SPAIN

Creative Credits