Name	Company	Position
Kevin Roddy	BBH	Exec. Creative Director
Calle Sjoenell	BBH	Creative Director
Pelle Sjoenell	BBH	Creative Director
Beth Ryan	BBH	Copywriter
Erik Holmdahl	BBH	Art Director
Fabien Pichler	BBH	Producer
Brad Utsch	BBH	Producer
Chris Wollen	BBH	Account Supervisor
Lori Gery	BBH	Advertiser's Supervisor

Brief Explanation:

To launch AXEв?Ts range of menв?Ts hair products, we had to let guys know how much bad hair hurts their game. So we put 100 girls in a room to judge guysв?T hair. And waited. When guys uploaded a photo it was immediately sent live to moderators working in 24/7 shifts who responded not only to the guyв?Ts hair, but to other characteristics like his expression, facial hair and accessories. The guy's photo was then sent back in a personalized, online evaluation from the 100 girls and a product recommendation to help them get girl approved hair.

Name	Company	Position
Keiichi Higuchi	Dentsu	Planning Director
Shinya Seino	Dentsu	Art Director
Aki Kimura	Dentsu	Copywriter
Kampei Baba	Bascule	Technical Director
Megumi Kasuga	Bascule	Director
Shinsaku Ogawa	Dentsu Tec	Agency Producer
Kai Hikiji	Dentsu	Agency Producer
Sozo Kikuchi	Dentsu	Agency Producer
Osamu Kimura	Dentsu	Account Exective
Takaharu Hatori	Monster Ultra	Film Producer
Sho Yamashita	Monster Ultra	Production Manager
Hironobu Ryo	Bascule	Assistant Designer
Takayuki Watanabe	Bascule	Flash Developer
Yoshikazu Iida	Bascule	Flash Developer
Shunji Suzuki	Graffiti Magazines	Magazine Editor
Koichi Sawada	Dentsu	Executive Creative Director
Kenji Shiratsuchi	Dentsu	Client Supervisor
Kentaro Katsube	Fast Retailing	Executive Planning Director
Aoi.matsumoto	Fast Retailing	Client Supervisor
Minako Suzuki	Fast Retailing	Client Supervisor

Brief Explanation:

Liberate clothing coordination with UNIQLO parkas! 1000 Tokyoites threw on UNIQLO parkas and posed for us. On our website, we linked the resulting Parka Relay Movies and placed GPS-tagged Street Snaps on a Street Map that lets you track where they were taken. All 1000 snapshots appeared in our in-store magazine as well. Once released, the movies and snaps took the nation by storm. Comments of amazement filled numerous websites and our magazine sold out in many bookshops and convenience stores. In fact, these 1000 snapshots generated a parka sensation thatв?Ts reaching from Tokyo across the nation.

Name	Company	Position
Andreas Ullenius	Г:kestam Holst	Creative Director
Joakim Labraaten	Г:kestam Holst	Copywriter
Hugo Nissar	Г:kestam Holst	Copywriter
Petra Albrektson	Г:kestam Holst	Art Director
Julia Nordlund	Г:kestam Holst	Art Director
Paul Collins	Г:kestam Holst	Interactive Director
Goran Akestam	Г:kestam Holst	Account Executive
Sara Clewemar	Г:kestam Holst	Account Director
Lisa Malmros	Г:kestam Holst	Account Manager
Sofia Swedenborg	Г:kestam Holst	Web Producer
Ebba Hult	Г:kestam Holst	AD Assistant
Mattias Nygard	Г:kestam Holst	AD Assistant
FSWL	From Stockholm With Love	Production Agency
Alexander Culafic	Kollektivet Livet	PR Consultant
Claes Dehlin	88 Grader	PR Consultant
Marta Tiberg	Posten	Advertiser's Supervisor
Jonas BrodГcn	Posten	Advertiser's Supervisor
Anette Eriksson	Posten	Advertiser's Supervisor

Brief Explanation:

Our brief was to stimulate the posting of parcels and increase the knowledge about Postenв?Ts services among youth, without spending one penny on media. The solution was Stefan the Swopper, a 28 years old lifestyle artist from Stockholm who was sick and tired of all his belongings and therefore decided to swap them. Everything from his apartment to toothbrush had to go within one month.

Name	Company	Position
Kathie Wewer	Ogilvy & Mather	Creative Director
Raul Mandru	Ogilvy & Mather	Art Director
Rabea Fischer	Ogilvy & Mather	Copywriter
Eva Fischer	Ogilvy & Mather	Account Supervisor
Heike Vongehr	Duesseldorfer Tafel	Chairwoman

Brief Explanation:

In DГ?sseldorf, Germany as many as 16,000 kids live in poverty. A warm meal every day в?" this is almost impossible on the basis of Hartz IV social welfare. The Kindertafel DГ?sseldorf charity bears the cost of a meal for children in need. For this reason Kindertafel DГ?sseldorf charity is very much dependent on monetary donations. Under the website users may donate for the kids and fill their plates themselves with food of their choice. Users can fill as many plates as they want, click onв??checkoutв??and make a donation. As a symbolic thank you for their donation, users get a seat in the в??Plate Galleryв??. There they may leave a mark with a few personal words.

Name	Company	Position
Hunter Hindman	Goodby Silverstein & Partners	Associate Partner/Group Creative Director
Rick Condos	Goodby Silverstein & Partners	Associate Partner/Group Creative Director
Marc Sobier	Goodby Silverstein & Partners	Associate Creative Directors
Hartley Rusen	Goodby Silverstein & Partners	Associate Creative Directors
Henrik Rosander	Goodby Silverstein & Partners	Art Director
Michelle Hirschberg	Goodby Silverstein & Partners	Copywriter
Mike Geiger	Goodby Silverstein & Partners	Chief Digital Officer
Amanda Cox	Goodby Silverstein & Partners	Executive Producer
Karen Land	Goodby Silverstein & Partners	Creative Coordinator
Maggie Oв?Tbrien	Goodby Silverstein & Partners	Interactive Producer
Liz Kaiser	Goodby Silverstein & Partners	Account Director
Ted Florea	Goodby Silverstein & Partners	Account Planner
Mary Ashley Chenoweth	Goodby Silverstein & Partners	Account Manager
Amy Taylor	Goodby Silverstein & Partners	Assistant Account Manager
B-Reel	B-Reel	Production Company

Brief Explanation:

In honor of Doritos bringing back two intense flavors from the dead, we created an intensely scary Web site. You're trapped in a haunted hotel and have to complete challengesв?"like singing a demon baby to sleepв?"to get out. Hotel 626 uses several groundbreaking techniques to dial up the experience. Your webcam sneaks a picture of you and shows it to you lateв?"inside the lair of a madman. Your one salvation is a phone call on your actual cell phone with directions on how to get out. To make it scarier, you have to play in the dark: Hotel 626 is only open from 6 P.M. to 6 A.M. NOTE TO THE JURY: EMAIL: cannes@gspsf.com PASSWORD: lions

Name	Company	Position
Dirk Schyvinck	Axion	Communication Director
An van Moer	Axion	Marketing Communication Retail/Media Communication
Mieke De Dier	Axion	Commercial Marketing
Stef Selfslagh	Boondoggle	Creative Director
Vincent Jansen	Boondoggle	Creative Director
Alexander Cha'ban	Boondoggle	Creative
Vanessa Hendrickx	Boondoggle	Creative
Peter Vijgen	Boondoggle	Creative
Petra Sell	Boondoggle	Design Director
Kevin Crepin	Boondoggle	Designer
Inge Vander Velpen	Boondoggle	Client Services Director
Kelly Wouters	Boondoggle	Account Manager
Bart Vanuytrecht	Boondoggle	Project Manager
Dominique Poncin	Boondoggle	Strategic Planner
Bart Geukens/Ellen Bossuyt/Jeroen Janssen/Katsuyuki Nagatani	Boondoggle	Development
Bart Tauwenbergh	Mojuice	Film Producer Mojuice
Geert Geuten	Mojuice	Film Director Mojuice
Peter Crosbee		Sound Director
Evert Thiry		Photographer
Stakka Concepts		Set Production

Brief Explanation:

Axion, Dexiaв?Ts youth bank, has always supported youngsters between 12 and 25 years old in all aspects of their lives. As an ever increasing number of young bands are striving -in vain- for MySpace-fame and at a time when the music industry is struggling to survive, Axion decided it was time to give young bands a push, financially and logistically. Axion introduced an internet-first: "Banner Concerts", streaming live-gigs in the frame of traditional banners. We booked an impressive media plan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners.

Name	Company	Position
Jason Bender	Bridge Worldwide	Creative Director
George Alexander	Bridge Worldwide	Copy Director
Brad Mahler	Bridge Worldwide	Associate Interactive Director
Rosie Mcguire	Bridge Worldwide	Senior Designer
Nicole Wehrle	Bridge Worldwide	Art Director
Brian Mcmullen	Bridge Worldwide	Client Service Supervisor
Nicole Scharlach	Bridge Worldwide	Client Service Manager
Michael Wilson	Bridge Worldwide	Chief Technology Officer
Peter Schwartz	Bridge Worldwide	Chief Creative Officer
Dave Townsend	Bridge Worldwide	Client Service Director
Tom Dunne	Bridge Worldwide	Experience Designer
Tony Arrasmith	Arrasmith&Associates	Photographer

Brief Explanation:

This banner ad shows a young, online audience how fun, eccentric - and even downright weird - life with Pringles can be. As the user clicks on the banner again and again (and again, and again), they go deeper and deeper into a story with surprises at every turn without ever leaving the ad.

Name	Company	Position
Dirk Schyvinck	Axion	Communication Director
An van Moer	Axion	Marketing Communication Retail/Media Communication
Mieke De Dier	Axion	Commercial Marketing
Stef Selfslagh	Boondoggle	Creative Director
Vincent Jansen	Boondoggle	Creative Director
Alexander Cha'ban	Boondoggle	Creative
Vanessa Hendrickx	Boondoggle	Creative
Peter Vijgen	Boondoggle	Creative
Petra Sell	Boondoggle	Design Director
Kevin Crepin	Boondoggle	Designer
Inge Vander Velpen	Boondoggle	Client Services Director
Kelly Wouters	Boondoggle	Account Manager
Bart Vanuytrecht	Boondoggle	Project Manager
Dominique Poncin	Boondoggle	Strategic Planner
Bart Geukens/Ellen Bossuyt/Jeroen Janssen/Katsuyuki Nagatani	Boondoggle	Development
Bart Tauwenbergh	Mojuice	Film Producer Mojuice
Geert Geuten	Mojuice	Film Director Mojuice
Peter Crosbee		Sound Director
Evert Thiry		Photographer
Stakka Concepts		Set Production

Brief Explanation:

Axion, Dexiaв?Ts youth bank, has always supported youngsters between 12 and 25 years old in all aspects of their lives. As an ever increasing number of young bands is striving -in vain- for MySpace-fame and at a time when the music industry is struggling to survive, Axion decided it was time to give young bands a push, financially and logistically. Axion introduced an internet-first : "Banner Concerts", streaming live-gigs in the frame of traditional banners. We booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners.

Name	Company	Position
Dirk Schyvinck	Axion	Directeur Communicatie
An Van Moer	Axion	Marketing Communicatie Retail/Media Communicatie
Mieke De Dier	Axion	Commercial Marketing - Axion
Stef Selfslagh	Boondoggle	Creative Director
Vincent Jansen	Boondoggle	Creative Director
Alexander Cha'ban	Boondoggle	Creative
Vanessa Hendrickx	Boondoggle	Creative
Peter Vijgen	Boondoggle	Creative
Petra Sell	Boondoggle	Design Director
Kevin Crepin	Boondoggle	Designer
Inge Vander Velpen	Boondoggle	Client Services Director
Kelly Wouters	Boondoggle	Account Manager
Bart Vanuytrecht	Boondoggle	Project Manager
Dominique Poncin	Boondoggle	Strategic Planner
Bart Geukens/Ellen Bossuyt/Jeroen Janssen/Katsuyuki Nagatani	Boondoggle	Development
Bart Tauwenbergh	Mojuice	Film Producer Mojuice
Geert Geuten	Mojuice	Film Director Mojuice
Peter Crosbee		Sound Director
Evert Thiry		Photographer
Stakka Concepts		Set Production

Brief Explanation:

Name	Company	Position
Dirk Schyvinck	Axion	Directeur Communicatie
An van Moer	Axion	Marketing Communicatie Retail/Media Communicatie
Mieke De Dier	Axion	Commercial Marketing - Axion
Stef Selfslagh	Boondoggle	Creative Director
Vincent Jansen	Boondoggle	Creative Director
Alexander Cha'ban	Boondoggle	Creative
Vanessa Hendrickx	Boondoggle	Creative
Peter Vijgen	Boondoggle	Creative
Petra Sell	Boondoggle	Design Director
Kevin Crepin	Boondoggle	Designer
Inge Vander Velpen	Boondoggle	Client Services Director
Kelly Wouters	Boondoggle	Account Manager
Bart Vanuytrecht	Boondoggle	Project Manager
Dominique Poncin	Boondoggle	Strategic Planner
Bart Geukens/Ellen Bossuyt/Jeroen Janssen/Katsuyuki Nagatani	Boondoggle	Development
Bart Tauwenbergh	Mojuice	Film Producer Mojuice
Geert Geuten	Mojuice	Film Director Mojuice
Peter Crosbee		Sound Director
Evert Thiry		Photographer
Stakka Concepts		Set Production

Brief Explanation:

Name	Company	Position
Dirk Schyvinck	Axion	Directeur Communicatie
An Van Moer	Axion	Marketing Communicatie Retail/Media Communicatie
Mieke De Dier	Axion	Commercial Marketing - Axion
Stef Selfslagh	Boondoggle	Creative Director
Vincent Jansen	Boondoggle	Creative Director
Alexander Cha'ban	Boondoggle	Creative
Vanessa Hendrickx	Boondoggle	Creative
Peter Vijgen	Boondoggle	Creative
Petra Sell	Boondoggle	Design Director
Kevin Crepin	Boondoggle	Designer
Inge Vander Velpen	Boondoggle	Client Services Director
Kelly Wouters	Boondoggle	Account Manager
Bart Vanuytrecht	Boondoggle	Project Manager
Dominique Poncin	Boondoggle	Strategic Planner
Bart Geukens/Ellen Bossuyt/Jeroen Janssen/Katsuyuki Nagatani	Boondoggle	Development
Bart Tauwenbergh	Mojuice	Film Producer Mojuice
Geert Geuten	Mojuice	Film Director Mojuice
Peter Crosbee		Sound Director
Evert Thiry		Photographer
Stakka Concepts		Set Production

Brief Explanation:

Name	Company	Position
Erik Enberg	Goodby Silverstein & Partners	Creative Director
Bryan Houlette	Goodby Silverstein & Partners	Art Director
Nat Lawlor	Goodby Silverstein & Partners	Copywriter
Mike Geiger	Goodby Silverstein & Partners	Chief Digital Officer
Jennifer Wilson	Goodby Silverstein & Partners	Producer
Grace Kao	Goodby Silverstein & Partners	Account Director
Ellen Byron	Goodby Silverstein & Partners	Account Manager
Mike Kellogg		Programmer

Brief Explanation:

The first place kids look to research a new video game is YouTube, which is loaded with hundreds of videos from all kinds of games. In order to make Wario stand out, we created a video that perfectly reflects Warioв?Ts love for destroying everything in his path. It starts out like any other game footage montage, but takes an unexpected turn when Warioв?Ts smashing begins to affect the entire YouTube page, eventually reducing it to rubble. An interactive first for YouTube. Over 4 million views in one month and praise all over the gaming blogs.

Name	Company	Position
Nick Gill	BBH	Creative Director
Dominic Goldman	BBH	Creative Director
Dominic Goldman	BBH	Art Director
Dominic Goldman	BBH	Copywriter
Victoria Baldacchino	BBH	Producer
Ellen Ch'ng	BBH	Producer
Nancy Hallam	Sonny	Producer
Jeff LabbГc	Sonny	Director
Sonny		Production Company
Stopp		Production Company
Stopp		Flash Designer
Rich Orrick		Editor
Stuart Welch		Sound Design

Brief Explanation:

The brief Barnardoв?Ts are not the UKв?Ts biggest childrenв?Ts charity but they are the most tenacious in that they donв?Tt give up on even the most troubled children. This campaign was produced to highlight how Barnardoв?Ts help and support some of the UKв?Ts most difficult children. The solution The digital films put viewers in the position of the charity, inviting them to interact with a series of troubled children. The campaign aimed to stoke debate in society and show how, even after others have given up, Barnardoв?Ts still believe in the most troubled children. The interactive digital films ran as full screen HD ads в?" a first for this medium creating huge impact in the online environment.

Name	Company	Position
Nick Gill	BBH	Creative Director
Dominic Goldman	BBH	Creative Director
Dominic Goldman	BBH	Art Director
Dominic Goldman	BBH	Copywriter
Nick Allsop	BBH	Copywriter
Simon Veksner	BBH	Copywriter
Victoria Baldacchino	BBH	Producer
Ellen Ch'ng	BBH	Producer
Nancy Hallam	Sonny	Producer
Jeff LabbГc	Sonny	Director
Sonny		Production Company
Stopp		Production Company
Stopp		Flash Designer
Rich Orrick		Editor
Stuart Welch		Sound Design

Brief Explanation:

Name	Company	Position
Rob Reilly	Crispin Porter + Bogusky	Co-Executive Creative Director
Andrew Keller	Crispin Porter + Bogusky	Co-Executive Creative Director
Jeff Benjamin	Crispin Porter + Bogusky	Interactive Executive Creative Director
Nuno Ferreira	Crispin Porter + Bogusky	Associate Creative Director
John Whitmore	Crispin Porter + Bogusky	Interactive Designer
Joel Kaplan	Crispin Porter + Bogusky	Interactive Copywriter
Jimmy Pino	Crispin Porter + Bogusky	Programmer
Andrew Kennedy	Crispin Porter + Bogusky	Flash Designer
Winston Binch	Crispin Porter + Bogusky	Integrated Head of Interactive Production
Robert Valdes	Crispin Porter + Bogusky	Executive Integrated Producer
Rob Allen	Crispin Porter + Bogusky	Integrated Producer
Refresh Partners	Refresh Partners	Development Partner
Ascent Marketing Partner	Ascent Marketing Partner	Development Partner
Scott Prindle	Crispin Porter + Bogusky	Technical Director
Mat Ranauro	Crispin Porter + Bogusky	Associate Technical Director
Matt Walsh	Crispin Porter + Bogusky	Interaction Director
Jordan Clayton-Hall	Crispin Porter + Bogusky	Interaction Designer
Oscar Llarena	Crispin Porter + Bogusky	Technical Lead
Robert Christ	Crispin Porter + Bogusky	Programmer
Saman Rahmanian	Crispin Porter + Bogusky	Interactive Art Director

Brief Explanation:

We have too many Facebook friends. Too many childhood buddies and random co-workers, and we never want to delete any of them. Whopper Sacrifice gave people an excuse to clean their friend list. All you had to do was answer this question: What do you love more, your friends or the Whopper? Only four days after launch, tens of thousands of people had been sacrificed and the number was quickly growing. The faster the sacrifice spread, the more it proved that people love their favorite burger, the Whopper, more than their friends.

Name	Company	Position
Bernd Fliesser	Draftfcb Kobza	Chief Creative Officer
Patrik Partl	Draftfcb Kobza	Executive Creative Director
Rita-Maria Spielvogel	Draftfcb Kobza	Creative Director
Julia Blocher	Draftfcb Kobza	Jr. Art Director
Esben Ehrenreich	Draftfcb Kobza	Art Director
Markus Rieser	Draftfcb Kobza	Copywriter
Elisabeth GlГ?ck	Draftfcb Kobza	Copywriter
Markus Gasser	Neue Sentimental Film	Film Production

Brief Explanation:

The advertising agency was looking for an accountant who is more attentive than the others. Our target group: accountants of other agencies in Austria, Switzerland and Germany. Furthermore the agency wanted to advertise in a new and innovative way in order to boost the agencyв?Ts brand appeal. As the budget was quite small, we came up with an idea that is rather inexpensive and very easy to use. We used the posting line of a credit transfer as advertising space: We simply transferred 1 Euro via online banking to other agencies, using the posting line for the job ad and so inviting applications for the job of an accountant. The relevance lies in the simplicity and sharpness of the promotion: the credit transfer reaches exactly our actual target group of accountants, which means we have almost no waste coverage. The promotion was a great success: We have hired a new accountant. Based on our highly targeted approach, we drove a 60% response rate and numerous high calibre applications.

Name	Company	Position
Nick Worthington	Publicis Mojo	Executive Creative Director
Lachlan Mcpherson	Publicis Mojo	Creative Director
Nick Worthington	Publicis Mojo	Copywriter
Karl Fleet	Publicis Mojo	Copywriter/Art Director
Patrick Hughes		Copywriter
Rob Galluzzo		Executive Producer
Jodi Hari	Publicis Mojo	Agency Producer
Marcelle Baker	Publicis Mojo	Account Director

Brief Explanation:

The idea was to position Schweppes as the в??Adultв?? soft drink. So we created films that Adults would connect with and want to share with other adults. This film 'Signs' told the beautiful story between a man and a woman who communicated to each other in opposing office blocks by holding up simple signs, they never talked. Schweppes branding was weaved within the film as was the Schweppes mnemonic device в??schhhhhhh'. In 4 weeks The 12 minute long branded film is fast approaching a million views on Youtube and is the 57th top rated film on Youtube, ever.

Name	Company	Position
The Viral Factory	The Viral Factory	Agency
The Viral Factory	The Viral Factory	Creative
The Viral Factory	The Viral Factory	Production Company
Keith Schofield		Director
Ed Robinson	The Viral Factory	Executive Producer
Jon Stopp	The Viral Factory	Producer
The Viral Factory	The Viral Factory	Seeding/Media Planning
Neil Mcfarland	Big Animal	Animation Editor
Rob Hill		Offline Editor
Tracey Khan	Unit Post	Post Production Producer
Kim Storey		Senior Dubbing Mixer
Dominic Nunns	Audio Network	Music
Miguel Ares	Diesel	Interactive Marketing Manager
Richard Holley	Diesel

Brief Explanation:

We often protest that not all great virals are about sex but sometimes a brief comes along that just begs for it. The film was created to promote Dieselв?Ts 30th Birthday party. Diesel have always challenged themselves, theyв?Tre incredibly stylish в?" this is stylish too if incredibly crass at the same time! And tapping into the existing meme of SFW (Safe-for-work), shows Diesel understand the internet audience. In the first week the film was viewed over 4 million times and has now achieved over 14 million views. The film has over 25,000 positive comments and generated widespread international press coverage.

Name	Company	Position
David Droga	Droga5	Creative Chairman
Andrew Essex	Droga5	Chief Creative Officer
Ted Royer/Duncan Marshall	Droga5	Executive Creative Director
Jeff Anderson	Droga5	Art Director
Isaac Silverglate	Droga5	Copywriter
Craig Batzofin	Droga5	Director of Digital Services
Scott Witt	Droga5	Creative Director of Digital Media
Sarah Silverman		Copywriter
Wayne Mcclammy	Oil Factory	Director
Heidi Herzon	Oil Factory	Producer
Rhet Bear		Director of Photography
Josh Reynolds		Editor
Adam Berry		Composer

Brief Explanation:

Elderly Jewish voters are a crucial voting block in Florida. In 2008, this group was beginning to lean in favor of John McCain. We targeted this group in a way they couldnв?Tt refuse. By encouraging their pro-Obama grandchildren to visit and talk to them about Obama. We spread the word with a viral video featuring Sarah Silverman and a website that united, educated and inspired a younger generation to do their part. Millions viewed the video, 26,000 members united online and thousands of media outlets covered The Great Schlep. It was the first time in 12 years a democratic nominee won Florida.

Cannes Lions 2009 - Золотые призёры в номинации Cyber Lions