![]() |
||||||||||||||||||||||||||||||||||||||||||
|
IT'S NO PICNIC
Type of Entry: Use of Media Category: Best Use of Television Advertiser/Client: CADBURY Product/Service: PICNIC CHOCOLATE BAR Entrant Company: GEORGE PATTERSON Y&R Melbourne, AUSTRALIA Advertising Agency: GEORGE PATTERSON Y&R Melbourne, AUSTRALIA Media Agency: CARAT AUSTRALIA Melbourne, AUSTRALIA Creative Credits
|
||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||
|
CTT EXPRESSO COMMITMENT
Type of Entry: Use of Media Category: Best Use of Outdoor Advertiser/Client: GRUPO CTT Product/Service: DELIVERY SERVICES Entrant Company: FISCHER PORTUGAL Lisbon, PORTUGAL Advertising Agency: FISCHER PORTUGAL Lisbon, PORTUGAL Media Agency: ARENA MEDIA Lisbon, PORTUGAL
|
||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||
|
GO BEYOND BORDERS
Type of Entry: Use of Media Category: Best Use of Ambient Media: Large Scale Advertiser/Client: CNN INTERNATIONAL Product/Service: CNN INTERNATIONAL Entrant Company: HEIMAT Berlin, GERMANY Advertising Agency: HEIMAT Berlin, GERMANY
|
||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||
|
AUDITORIUM
Type of Entry: Use of Media Category: Best Use of Special Events and Stunt/Live Advertising Advertiser/Client: HEINEKEN ITALIA Product/Service: BEER Entrant Company: JWT ITALIA Milan, ITALY Advertising Agency: JWT ITALIA Milan, ITALY >Media Agency: M.C&A MEDIAVEST Milan, ITALY
|
||||||||||||||||||||||||||||||
![]() |
|
CHOOSE A DIFFERENT ENDING
Type of Entry: Use of Media Category: Best Use of Online Advertising Advertiser/Client: THE METROPOLITAN POLICE Product/Service: ANTI-KNIFE CRIME CAMPAIGN Entrant Company: ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM Advertising Agency: ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM |
![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
BEYOND THE STILL
Type of Entry: Use of Media Category: Best Use of Branded Content Advertiser/Client: CANON Product/Service: DSLR CAMERAS Entrant Company: GREY NEW YORK, USA Advertising Agency: GREY NEW YORK, USA Media Agency: MEDIACOM New York, USA
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||
|
LIVE AND UNEDITED
Type of Entry: Product & Service Category: Financial Products & Services Advertiser/Client: FIRST DIRECT Product/Service: CURRENT BANK ACCOUNTS Entrant Company: MINDSHARE London, UNITED KINGDOM Media Agency: MINDSHARE London, UNITED KINGDOM
|
||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
ELLOW CHOCOLATE
Type of Entry: Product & Service Category: Commercial Public Services Advertiser/Client: YELLOW PAGES Product/Service: BUSINESS DIRECTORY Entrant Company: COLENSO BBDO Auckland, NEW ZEALAND Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND 2nd Advertising Agency: AIM PROXIMITY Auckland, NEW ZEALAND Media Agency: STARCOM NEW ZEALAND Auckland, NEW ZEALAND
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||
|
DOG RADIO
Type of Entry: Use of Media Category: Best Use of Radio Title: DOG RADIO Advertiser/Client: GALAXXY PET-FOOD Product/Service: NATURIA DOG FOOD Entrant Company: GRABARZ & PARTNER Hamburg, GERMANY Advertising Agency: GRABARZ & PARTNER Hamburg, GERMANY Media Agency: GFMO OMD Hamburg, GERMANY
|
||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||
|
FLANNEL
Type of Entry: Use of Media Category: Best Use of Newspapers Title: FLANNEL Advertiser/Client: COSAN LUBRIFICANTES Product/Service: ESSO BRAND Entrant Company: LEW'LARA\TBWA Sao Paulo, BRAZIL Advertising Agency: LEW'LARA\TBWA Sao Paulo, BRAZIL
|
||||||||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||
|
DOG RADIO
Type of Entry: Use of Media Category: Best Use of Ambient Media: Small Scale Title: PEDIGREE ADOPTION DRIVE Advertiser/Client: MARS Product/Service: DOG RESCUE PROGRAMME Entrant Company: STARCOM MELBOURNE, AUSTRALIA Media Agency: STARCOM MELBOURNE, AUSTRALIA
|
|||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
CHALKBOT
Type of Entry: Use of Media Category: Best Use of Ambient Media: Large Scale Title: CHALKBOT Advertiser/Client: NIKE Product/Service: LIVESTRONG APPAREL Entrant Company: WIEDEN+KENNEDY Portland, USA Advertising Agency: WIEDEN+KENNEDY Portland, USA
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||
|
TELETRANSPORTER
Type of Entry: Use of Media Category: Best Use of Special Events and Stunt/Live Advertising Title: TELETRANSPORTER Advertiser/Client: INBEV Product/Service: ANDES BEER Entrant Company: DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA Advertising Agency: DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
|
||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
BEING HOMELESS
Type of Entry: Use of Media Category: Best Use of Online Advertising Title: BEING HOMELESS Advertiser/Client: SAMUSOCIAL Product/Service: HOMELESSNESS CHARITY Entrant Company: PUBLICIS CONSEIL Paris, FRANCE Advertising Agency: PUBLICIS CONSEIL Paris, FRANCE 2nd Advertising Agency: PUBLICIS NET Paris, FRANCE Media Agency: ZENITH OPTIMEDIA Levallois-Perret, FRANCE
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
REAL RACING GTI
Type of Entry: Use of Media Category: Best Use of Other Digital Media, including Mobile Devices Title: REAL RACING GTI Advertiser/Client: VOLKSWAGEN Product/Service: 2010 GTI Entrant Company: AKQA Washington, USA Advertising Agency: AKQA Washington, USA
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
DOG RADIO
Type of Entry: Use of Media Category: Best Use of Branded Content Title: REPLAY Advertiser/Client: GATORADE Product/Service: ENERGY DRINK Entrant Company: TBWA\CHIAT\DAY LA, USA Advertising Agency: TBWA\CHIAT\DAY LA, USA 2nd Advertising Agency: OMD Chicago, USA Media Agency: OMD Los Angeles, USA
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||
|
MISS PENNY
Type of Entry: Product & Service Category: Financial Products & Services Title: MISS PENNY Advertiser/Client: ING Product/Service: FREE CURRENT ACCOUNT Entrant Company: EURO RSCG BRUSSELS, BELGIUM Advertising Agency: EURO RSCG BRUSSELS, BELGIUM Media Agency: CARAT Brussels, BELGIUM
|
|||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||
|
CTT EXPRESSO COMMITMENT
Type of Entry: Product & Service Category: Business Products & Services Title: CTT EXPRESSO COMMITMENT Advertiser/Client: GRUPO CTT Product/Service: DELIVERY SERVICES Entrant Company: FISCHER PORTUGAL Lisbon, PORTUGAL Advertising Agency: FISCHER PORTUGAL Lisbon, PORTUGAL Media Agency: ARENA MEDIA Lisbon, PORTUGAL
|
||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||
|
PEDIGREE ADOPTION DRIVE
Type of Entry: Product & Service Category: Charities, Public Health & Safety, Public Awareness Messages Title: PEDIGREE ADOPTION DRIVE Advertiser/Client: MARS Product/Service: DOG RESCUE PROGRAMME Entrant Company: STARCOM MELBOURNE, AUSTRALIA Media Agency: STARCOM MELBOURNE, AUSTRALIA
|
|||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||
|
WORLD'S STICKIEST AD
Type of Entry: Use of Media Category: Best Use of Television Title: WORLD'S STICKIEST AD Advertiser/Client: UHU Product/Service: POWER GLUE Entrant Company: MEDIAPLUS Munich, GERMANY Advertising Agency: SERVICEPLAN Munich, GERMANY Media Agency: MEDIAPLUS Munich, GERMANY
| |||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||
|
THE BUBBLE PROJECT
Type of Entry: Use of Media Category: Best Use of Television Title: THE BUBBLE PROJECT Advertiser/Client: BEKOL Product/Service: CHARITY FOR THE DEAF & HARD OF HEARING Entrant Company: BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL Advertising Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL Media Agency: ZENITH MEDIA Ramat Gan, ISRAEL
| ||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||
|
CINEMA REAR VIEW MIRROR
Type of Entry: Use of Media Category: Best Use of Cinema Title: CINEMA REAR VIEW MIRROR Advertiser/Client: EUROPCAR GERMANY Product/Service: MINIBUS SERVICES Entrant Company: OGILVY FRANKFURT, GERMANY Advertising Agency: OGILVY FRANKFURT, GERMANY
| |||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
LAST CALL
Type of Entry: Use of Media Category: Best Use of Cinema Title: LAST CALL Advertiser/Client: NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND Product/Service: 13TH STREET TV CHANNEL Entrant Company: JUNG von MATT Hamburg, GERMANY Advertising Agency: JUNG von MATT Hamburg, GERMANY
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
SDIA PROJECT
Type of Entry: Use of Media Category: Best Use of Radio Title: SDIA PROJECT Advertiser/Client: AIDS TASK FORCE Product/Service: AIDS AWARENESS Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL Advertising Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||
|
TIDE MAGTTRACTION
Type of Entry: Use of Media Category: Best Use of Magazines Title: TIDE MAGTTRACTION Advertiser/Client: PROCTER & GAMBLE Product/Service: TIDE DIRT MAGNETS Entrant Company: LEO BURNETT INDIA Mumbai, INDIA Advertising Agency: LEO BURNETT INDIA Mumbai, INDIA
| ||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||
|
KIT KAT CHAIRS
Type of Entry: Use of Media Category: Best Use of Outdoor Title: KIT KAT CHAIRS Advertiser/Client: NESTLE Product/Service: CHOCOLATE BAR Entrant Company: JWT NEW ZEALAND Auckland, NEW ZEALAND Media Agency: JWT NEW ZEALAND Auckland, NEW ZEALAND
| ||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||
|
TIED UP
Type of Entry: Use of Media Category: Best Use of Outdoor Title: TIED UP Advertiser/Client: THIS HUMAN WORLD Product/Service: HUMAN RIGHTS FILM FESTIVAL Entrant Company: WIEN NORD Vienna, AUSTRIA Advertising Agency: WIEN NORD Vienna, AUSTRIA Media Agency: MEDIA 1 Vienna, AUSTRIA
| ||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||
|
TROJAN BOTTLES
Type of Entry: Use of Media Category: Best Use of Ambient Media: Small Scale Title: TROJAN BOTTLES Advertiser/Client: FRANKFURTER TAFEL Product/Service: FOOD BANK Entrant Company: LEO BURNETT Frankfurt, GERMANY Advertising Agency: LEO BURNETT Frankfurt, GERMANY
| ||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||
|
FRESH STONE-AGE MEAT
Type of Entry: Use of Media Category: Best Use of Ambient Media: Small Scale Title: FRESH STONE-AGE MEAT Advertiser/Client: BOSCH INTERNATIONAL Product/Service: REFRIGERATORS Entrant Company: DDB GERMANY BERLIN, GERMANY Advertising Agency: DDB GERMANY BERLIN, GERMANY
| |||||||||||||||||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||
|
WRISTBANDS
Type of Entry: Use of Media Category: Best Use of Ambient Media: Small Scale Title: WRISTBANDS Advertiser/Client: SWATCH DO BRASIL CLAC IMPORTACAO Product/Service: COLOUR CODES WATCHES Entrant Company: PUBLICIS BRASIL Sao Paulo, BRAZIL Advertising Agency: PUBLICIS BRASIL Sao Paulo, BRAZIL
| |||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||
|
CONCERT IN A BAG
Type of Entry: Use of Media Category: Best Use of Online Advertising Title: CONCERT IN A BAG Advertiser/Client: DORITOS Product/Service: DORITOS LATE NIGHT Entrant Company: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA Advertising Agency: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA Media Agency: OMD New York, USA
| |||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||
|
SINGALONG
Type of Entry: Use of Media Category: Best Use of Social Media Marketing Title: SINGALONG Advertiser/Client: T-MOBILE Product/Service: TELECOMMUNICATIONS PROVIDER Entrant Company: MEDIACOM London, UNITED KINGDOM Advertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM Media Agency: MEDIACOM London, UNITED KINGDOM
| ||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||
|
RINGTOWNS
Type of Entry: Use of Media Category: Best Use of Other Digital Media, including Mobile Devices Title: RINGTOWNS Advertiser/Client: CLARO Product/Service: TELECOMMUNICATIONS PROVIDER Entrant Company: OGILVY GUATEMALA, GUATEMALA Advertising Agency: OGILVY GUATEMALA, GUATEMALA
| ||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Y'ALL VS US
Type of Entry: Use of Media Category: Best Use of Sponsorship Title: Y'ALL VS US Advertiser/Client: CELLULAR SOUTH Product/Service: TELECOMMUNICATIONS PROVIDER Entrant Company: Y&R New York, USA Advertising Agency: Y&R New York, USA Media Agency: MAXUS NEW YORK, USA
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||
|
BABY PACIFIERS
Type of Entry: Use of Media Category: Best Localisation Campaign Title: BABY PACIFIERS Advertiser/Client: MILITARY FORCES OF COLOMBIA Product/Service: ANTI-GUERRILLA CAMPAIGN Entrant Company: DDB COLOMBIA Bogota, COLOMBIA Advertising Agency: DDB COLOMBIA Bogota, COLOMBIA
| |||||||||||||||||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||
|
FOLLOW THE WHITE RABBIT
Type of Entry: Best Integrated Campaign Category: Best Use of Integrated Media Title: FOLLOW THE WHITE RABBIT Advertiser/Client: SYFY CHANNEL Product/Service: ALICE TV SHOW Entrant Company: FALLON Minneapolis, USA Advertising Agency: FALLON Minneapolis, USA
| |||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
REAL STORIES
Type of Entry: Best Integrated Campaign Category: Best Use of Integrated Media Title: REAL STORIES Advertiser/Client: TVNZ Product/Service: THE PACIFIC TV SERIES Entrant Company: COLENSO BBDO Auckland, NEW ZEALAND Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND Media Agency: STARCOM NEW ZEALAND Auckland, NEW ZEALAND
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||
|
PEDIGREE ADOPTION DRIVE
Type of Entry: Product & Service Category: Fast Moving Consumer Goods Title: PEDIGREE ADOPTION DRIVE Advertiser/Client: MARS Product/Service: DOG RESCUE PROGRAMME Entrant Company: MPG CHILE Santiago, CHILE Advertising Agency: TBWA\FREDERICK Santiago, CHILE Media Agency: MPG CHILE Santiago, CHILE
| ||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||
|
BUS TICKET
Type of Entry: Product & Service Category: Fast Moving Consumer Goods Title: BUS TICKET Advertiser/Client: ELMEX Product/Service: TOOTHPASTE Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL Advertising Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL
| ||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||
|
GAS PUMP VOICES
Type of Entry: Product & Service Category: Cars & Automotive Services Title: GAS PUMP VOICES Advertiser/Client: TOYOTA Product/Service: PRIUS Entrant Company: OPTIMEDIA Madrid, SPAIN Media Agency: OPTIMEDIA Madrid, SPAIN
| |||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
HARDCHORUS
Type of Entry: Product & Service Category: Clothing, Footwear & Accessories Title: HARDCHORUS Advertiser/Client: PUMA Product/Service: PUMA Entrant Company: ZENITHOPTIMEDIA INTERNATIONAL London, UNITED KINGDOM Advertising Agency: DROGA5 New York, USA Media Agency: ZENITHOPTIMEDIA London, UNITED KINGDOM
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||
|
LOAD & GO
Type of Entry: Product & Service Category: Financial Products & Services Title: LOAD & GO Advertiser/Client: TELEFONICA O2 UK Product/Service: O2 MONEY Entrant Company: ZENITHOPTIMEDIA INTERNATIONAL London, UNITED KINGDOM Media Agency: ZENITHOPTIMEDIA INTERNATIONAL London, UNITED KINGDOM
| |||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
JOSH'S BAND
Type of Entry: Product & Service Category: Commercial Public Services Title: JOSH'S BAND Advertiser/Client: T-MOBILE Product/Service: TELECOMMUNICATIONS PROVIDER Entrant Company: SAATCHI & SAATCHI London, UNITED KINGDOM Advertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM Media Agency: MEDIACOM London, UNITED KINGDOM
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||
|
WHOPPER FACE
Type of Entry: Product & Service Category: Retail and E-Commerce, including Restaurants Title: WHOPPER FACE Advertiser/Client: BURGER KING Product/Service: WHOPPER BURGER Entrant Company: OGILVY BRASIL Sao Paulo, BRAZIL Advertising Agency: OGILVY BRASIL Sao Paulo, BRAZIL
| ||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||
|
SUPREME SECURITY
Type of Entry: Product & Service Category: Corporate Information Title: SUPREME SECURITY Advertiser/Client: SUPREME SECURITY Product/Service: SECURITY SERVICES Entrant Company: ADVICO Y&R Zurich, SWITZERLAND Advertising Agency: ADVICO Y&R Zurich, SWITZERLAND
| ||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
LOVE PROJECT
Type of Entry: Product & Service Category: Charities, Public Health & Safety, Public Awareness Messages Title: LOVE PROJECT Advertiser/Client: STARBUCKS & (RED)T Product/Service: AIDS FUNDRAISING Entrant Company: BBDO NEW YORK, USA Advertising Agency: BBDO NEW YORK, USA Media Agency: PHD New York, USA
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||
|
EXCLUSIVE BEACH
Type of Entry: Product & Service Category: Charities, Public Health & Safety, Public Awareness Messages Title: EXCLUSIVE BEACH Advertiser/Client: AKATU INSTITUTE Product/Service: CONSCIENTIOUS CONSUMPTION AWARENESS Entrant Company: LEW'LARA\TBWA Sao Paulo, BRAZIL Advertising Agency: LEW'LARA\TBWA Sao Paulo, BRAZIL
| ||||||||||||||||||||||||