Золото MADS-2 Zwier Veldhoen, Creative Director, They Amsterdam: "Brilliant name for a product. There is some deep understanding about maternal needs here. A lack of sleep is fucking very recognizable I guess. And the desire to get that Cord back again too, is my male guess. Is it the sleep cycle app of two individuals combined? I think this has great potential." Жюри: Sascha Hanke (ECD, Kolle Rebbe, Hamburg) Luis Tauffer (CD, Proximity BBDO, Moscow) Pranay Suri (CW, AKQA, San Francisco) Zwier Veldhoen (CD, They, Amsterdam) Mihai Coliban (CD, BBDO, Moscow) Evgeniy Primachenko (CW, Wieden+Kennedy Amsterdam) Till Diestel (CD, Serviceplan, Hamburg) Mikhail Kudashkin (ECD, Leo Burnett, Eastern Europe)

Автор: Сергей Яновский