Cannes Lions 2009 - Серебряные призеры в номинации Outdoor Lions
WOOD
1 of 2 Campaign
Type of Entry:
Product & Service
Category:
Household: Other
Title:
WOOD
Advertiser/Client:
HENKEL
Product/Service:
LOCTITE SUPER ATTAK
Entrant Company:
DDB Milan, ITALY
Advertising Agency:
DDB Milan, ITALY
Chief Creative Officer:
Vicky Gitto
Executive Creative Director:
Vicky Gitto
Creative Director:
Vicky Gitto
Copywriter:
Alessandro Mian
Advertiser's Supervisor:
Alberto Gracchi- Mktg Manager
Account Supervisor:
Chiara De Simone
Art Director:
Ricard Valero
Photographer:
Andrea Melcangi
Other Credits:
Postproduction/Cgi : The Scope
PLASTIC
2 of 2 Campaign
Type of Entry:
Product & Service
Category:
Household: Other
Title:
PLASTIC
Advertiser/Client:
HENKEL
Product/Service:
LOCTITE SUPER ATTAK
Entrant Company:
DDB Milan, ITALY
Advertising Agency:
DDB Milan, ITALY
Chief Creative Officer:
Vicky Gitto
Executive Creative Director:
Vicky Gitto
Creative Director:
Vicky Gitto
Copywriter:
Alessandro Mian
Advertiser's Supervisor:
Alberto Gracchi- Mktg Manager
Account Supervisor:
Chiara De Simone
Art Director:
Ricard Valero
Photographer:
Andrea Melcangi
Other Credits:
Postproduction/Cgi : The Scope
COFFEE
Type of Entry:
Product & Service
Category:
Home Appliances, Furnishings, Electronics & Audio-Visual
Title:
COFFEE
Advertiser/Client:
HUAWEI
Product/Service:
WATERPROOF MOBILE
Entrant Company:
GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou, CHINA
Advertising Agency:
GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou, CHINA
Executive Creative Director:
Stephen Mui
Creative Director:
Dai Guo/Zhihui Tan
Copywriter:
Dai Guo
Art Director:
Zhihui Tan
COW
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Toiletries
Title:
COW
Advertiser/Client:
JOHNSON & JOHNSON
Product/Service:
REACH DENTAL FLOSS
Entrant Company:
JWT SГ?o Paulo, BRAZIL
Advertising Agency:
JWT SГ?o Paulo, BRAZIL
Chief Creative Officer:
Mario D'andrea
Executive Creative Director:
Mario D'andrea
Creative Director:
Mario D'andrea/Roberto Fernandez
Copywriter:
Leandro Pinheiro
Advertiser's Supervisor:
Luis Ruiz
Planner:
Ken Fujioka
Account Manager:
Luciana Rodrigues
Account Supervisor:
Felipe Zorzi/Isadora Coelho
Art Buyer:
Renata SayГ?o
Art Director:
Pedro Izique
Illustrator:
Pedro Izique
Photographer:
Regis Fernandez
English Translation of Main Headlines:
The ad uses modeling clay. From far it is possible to see the teeth contour in a mouth. Getting closer, we see a clay-made cow. The title explains: Your teeth may hide many things.
PIG
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Toiletries
Title:
PIG
Advertiser/Client:
JOHNSON & JOHNSON
Product/Service:
REACH DENTAL FLOSS
Entrant Company:
JWT SГ?o Paulo, BRAZIL
Advertising Agency:
JWT SГ?o Paulo, BRAZIL
Chief Creative Officer:
Mario D'andrea
Executive Creative Director:
Mario D'andrea
Creative Director:
Mario D'andrea/Roberto Fernandez
Copywriter:
Leandro Pinheiro
Advertiser's Supervisor:
Luis Ruiz
Planner:
Ken Fujioka
Account Manager:
Luciana Rodrigues
Account Supervisor:
Felipe Zorzi/Isadora Coelho
Art Buyer:
Renata SayГ?o
Art Director:
Pedro Izique
Illustrator:
Pedro Izique
Photographer:
Regis Fernandez
English Translation of Main Headlines:
The ad uses modeling clay. From far it is possible to see the teeth contour in a mouth. Getting closer, we see a clay-made pig. The title explains: Your teeth may hide many things.
CHICKEN
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Toiletries
Title:
CHICKEN
Advertiser/Client:
JOHNSON & JOHNSON
Product/Service:
REACH DENTAL FLOSS
Entrant Company:
JWT SГ?o Paulo, BRAZIL
Advertising Agency:
JWT SГ?o Paulo, BRAZIL
Chief Creative Officer:
Mario D'andrea
Executive Creative Director:
Mario D'andrea
Creative Director:
Mario D'andrea/Roberto Fernandez
Copywriter:
Leandro Pinheiro
Advertiser's Supervisor:
Luis Ruiz
Planner:
Ken Fujioka
Account Manager:
Luciana Rodrigues
Account Supervisor:
Felipe Zorzi/Isadora Coelho
Art Buyer:
Renata SayГ?o
Art Director:
Pedro Izique
Illustrator:
Pedro Izique
Photographer:
Regis Fernandez
English Translation of Main Headlines:
The ad uses modeling clay. From far it is possible to see the teeth contour in a mouth. Getting closer, we see a clay-made chicken. The title explains: Your teeth may hide many things.
Frances Brindle-Global Marketing Director/Caroline Haliwell-Head Of Global Brand
Planner:
Lucy Jameson
Account Manager:
Paul Billingsley/Matt Bundy
Account Supervisor:
Anna Hopwood
Art Director:
Rob Messeter
Photographer:
Drew Leavy/Rob Messeter/Wayne Parker
Typographer:
Pete Mould
VASE
Type of Entry:
Product & Service
Category:
Business Equipment & Services
Title:
VASE
Advertiser/Client:
FEDEX
Product/Service:
COURIER SERVICES
Entrant Company:
DDB BRASIL SГ?o Paulo, BRAZIL
Advertising Agency:
DDB BRASIL SГ?o Paulo, BRAZIL
Chief Creative Officer:
Sergio Valente
Executive Creative Director:
Sergio Valente/Rodolfo Sampaio/Julio Andery
Creative Director:
Sergio Valente/Rodolfo Sampaio/Julio Andery
Copywriter:
Aricio Fortes
Advertiser's Supervisor:
Guilherme Gatti/Daniela Giraldez
Account Supervisor:
Suzana Poli/Eduardo Megale/Renato Nose
Producer:
Edson Harada/Nereu Marinho
Art Buyer:
Clariana Da Costa/Carmen Castillo/Carolina Galastri
Art Director:
Benjamin Yung Junior
Photographer:
Marcus Hausser
SHARK
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
SHARK
Advertiser/Client:
WWF
Product/Service:
WWF
Entrant Company:
JWT SINGAPORE, SINGAPORE
Advertising Agency:
JWT SINGAPORE, SINGAPORE
Executive Creative Director:
Ali Shabaz/Tay Guan Hin
Creative Director:
Ali Shabaz
Copywriter:
Pradeep D'souza
Account Manager:
Peter Cheung - Group Account Director
Art Director:
Christiano Choo/Karen Muck
Other Credits:
Neo Kian Heng - Production Manager
CALF
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
CALF
Advertiser/Client:
WWF
Product/Service:
WWF
Entrant Company:
JWT SINGAPORE, SINGAPORE
Advertising Agency:
JWT SINGAPORE, SINGAPORE
Executive Creative Director:
Ali Shabaz/Tay Guan Hin
Creative Director:
Ali Shabaz
Copywriter:
Pradeep D'souza
Account Manager:
Peter Cheung - Group Account Director
Art Director:
Christiano Choo/Karen Muck
Other Credits:
Neo Kian Heng - Production Manager
CROCODILE
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
CROCODILE
Advertiser/Client:
WWF
Product/Service:
WWF
Entrant Company:
JWT SINGAPORE, SINGAPORE
Advertising Agency:
JWT SINGAPORE, SINGAPORE
Executive Creative Director:
Ali Shabaz/Tay Guan Hin
Creative Director:
Ali Shabaz
Copywriter:
Pradeep D'souza
Account Manager:
Peter Cheung - Group Account Director
Art Director:
Christiano Choo/Karen Muck
Other Credits:
Neo Kian Heng - Production Manager
INDUSTRIAL POLLUTION
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
INDUSTRIAL POLLUTION
Advertiser/Client:
CEPF
Product/Service:
CEPF
Entrant Company:
JWT SHANGHAI, CHINA
Advertising Agency:
JWT SHANGHAI, CHINA
Chief Creative Officer:
Yang Yeo
Copywriter:
Jacqueline Ye/Rafael Freire
Account Supervisor:
Betty Tsai
Art Director:
Lillie Zhong/Yang Yong Liang
Illustrator:
Yang Yong Liang
Photographer:
Yang Yong Liang
Other Credits:
Print Production: Liza Law/Joseph Yu/Tao Shen; Designer: Sean Tang
English Translation of Main Headlines:
Creative Rationale:
A collaboration with a famous Shanghai artist, Yang Yong Liang
-It's a beautiful landscape painting if you look from distant, but if you go closer, it's neither mountain, nor stream, but factory buildings which take place the green mountains, and cars which take place the streams. The China Environment Protection Fund wants to warn people with this impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes will disappears.
Headline/ English Translation:
Let the hills be hills and the rivers be rivers.
GLOBAL WARMING
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
GLOBAL WARMING
Advertiser/Client:
CEPF
Product/Service:
CEPF
Entrant Company:
JWT SHANGHAI, CHINA
Advertising Agency:
JWT SHANGHAI, CHINA
Chief Creative Officer:
Yang Yeo
Copywriter:
Jacqueline Ye/Rafael Freire
Account Supervisor:
Betty Tsai
Art Director:
Lillie Zhong/Yang Yong Liang
Illustrator:
Yang Yong Liang
Photographer:
Yang Yong Liang
Other Credits:
Print Production: Liza Law/Joseph Yu/Tao Shen; Designer: Sean Tang
English Translation of Main Headlines:
Creative Rationale:
A collaboration with a famous Shanghai artist, Yang Yong Liang
-It's a beautiful landscape painting if you look from distant, but if you go closer, it's neither mountain, nor stream, but factory buildings which take place the green mountains, and cars which take place the streams. The China Environment Protection Fund wants to warn people with this impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes will disappears.
Headline/ English Translation:
Donв?Tt let the nature come to an end.
AUTOMOTIVE POLLUTION
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
AUTOMOTIVE POLLUTION
Advertiser/Client:
CEPF
Product/Service:
CEPF
Entrant Company:
JWT SHANGHAI, CHINA
Advertising Agency:
JWT SHANGHAI, CHINA
Chief Creative Officer:
Yang Yeo
Copywriter:
Jacqueline Ye/Rafael Freire
Account Supervisor:
Betty Tsai
Art Director:
Lillie Zhong/Yang Yong Liang
Illustrator:
Yang Yong Liang
Photographer:
Yang Yong Liang
Other Credits:
Print Production: Liza Law/Joseph Yu/Tao Shen; Designer: Sean Tang
English Translation of Main Headlines:
Creative Rationale:
A collaboration with a famous Shanghai artist, Yang Yong Liang
-It's a beautiful landscape painting if you look from distant, but if you go closer, it's neither mountain, nor stream, but factory buildings which take place the green mountains, and cars which take place the streams. The China Environment Protection Fund wants to warn people with this impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes will disappears.
Headline/ English Translation:
Leave nature alone.
MISSILES
1 of 4 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
MISSILES
Advertiser/Client:
GLOBAL COALITION FOR PEACE
Product/Service:
GLOBAL COALITION FOR PEACE
Entrant Company:
BIG ANT INTERNATIONAL New York, USA
Advertising Agency:
BIG ANT INTERNATIONAL New York, USA
Creative Director:
Alfred Sewon Park
Copywriter:
William Tran/Francisco Hui
Art Director:
Jeseok Yi/Frank Anselmo
HAND GRENADE
2 of 4 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
HAND GRENADE
Advertiser/Client:
GLOBAL COALITION FOR PEACE
Product/Service:
GLOBAL COALITION FOR PEACE
Entrant Company:
BIG ANT INTERNATIONAL New York, USA
Advertising Agency:
BIG ANT INTERNATIONAL New York, USA
Creative Director:
Alfred Sewon Park
Copywriter:
William Tran/Francisco Hui
Art Director:
Jeseok Yi/Frank Anselmo
MACHINE GUN
3 of 4 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
MACHINE GUN
Advertiser/Client:
GLOBAL COALITION FOR PEACE
Product/Service:
GLOBAL COALITION FOR PEACE
Entrant Company:
BIG ANT INTERNATIONAL New York, USA
Advertising Agency:
BIG ANT INTERNATIONAL New York, USA
Creative Director:
Alfred Sewon Park
Copywriter:
William Tran/Francisco Hui
Art Director:
Jeseok Yi/Frank Anselmo
TANK
4 of 4 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
TANK
Advertiser/Client:
GLOBAL COALITION FOR PEACE
Product/Service:
GLOBAL COALITION FOR PEACE
Entrant Company:
BIG ANT INTERNATIONAL New York, USA
Advertising Agency:
BIG ANT INTERNATIONAL New York, USA
Creative Director:
Alfred Sewon Park
Copywriter:
William Tran/Francisco Hui
Art Director:
Jeseok Yi/Frank Anselmo
CAVE-MAN
1 of 3 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
CAVE-MAN
Advertiser/Client:
PERFETTI VAN MELLE
Product/Service:
SOUR MARBELS CANDIES
Entrant Company:
OGILVY & MATHER Mumbai, INDIA
Advertising Agency:
OGILVY & MATHER Mumbai, INDIA
Chief Creative Officer:
Piyush Pandey
Executive Creative Director:
Abhijit Avasthi/Rajiv Rao
Creative Director:
Anurag Agnihotri
Copywriter:
Saurabh Kulkarni/Nasrullah Husami
Account Manager:
Antara Suri/Manan Shah
Account Supervisor:
Lavanya Anirudh
Art Director:
Ashish Naik
Illustrator:
Deelip Khomane
Typographer:
Ashish Naik
DIVER
2 of 3 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
DIVER
Advertiser/Client:
PERFETTI VAN MELLE
Product/Service:
SOUR MARBELS CANDIES
Entrant Company:
OGILVY & MATHER Mumbai, INDIA
Advertising Agency:
OGILVY & MATHER Mumbai, INDIA
Chief Creative Officer:
Piyush Pandey
Executive Creative Director:
Abhijit Avasthi/Rajiv Rao
Creative Director:
Anurag Agnihotri
Copywriter:
Saurabh Kulkarni/Nasrullah Husami
Account Manager:
Antara Suri/Manan Shah
Account Supervisor:
Lavanya Anirudh
Art Director:
Ashish Naik
Illustrator:
Deelip Khomane
Typographer:
Ashish Naik
TOURIST
3 of 3 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
TOURIST
Advertiser/Client:
PERFETTI VAN MELLE
Product/Service:
SOUR MARBELS CANDIES
Entrant Company:
OGILVY & MATHER Mumbai, INDIA
Advertising Agency:
OGILVY & MATHER Mumbai, INDIA
Chief Creative Officer:
Piyush Pandey
Executive Creative Director:
Abhijit Avasthi/Rajiv Rao
Creative Director:
Anurag Agnihotri
Copywriter:
Saurabh Kulkarni/Nasrullah Husami
Account Manager:
Antara Suri/Manan Shah
Account Supervisor:
Lavanya Anirudh
Art Director:
Ashish Naik
Illustrator:
Deelip Khomane
Typographer:
Ashish Naik
MILKMAN
1 of 3 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
MILKMAN
Advertiser/Client:
PFIZER
Product/Service:
VIAGRA
Entrant Company:
OGILVY JOHANNESBURG, SOUTH AFRICA
Advertising Agency:
OGILVY JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer:
Gerry Human
Executive Creative Director:
Gerry Human
Creative Director:
Fran Luckin
Copywriter:
Catherine Conradie
Advertiser's Supervisor:
Riaan Jordaan
Account Supervisor:
Fiona Chesman
Producer:
Shirley Wagner
Art Buyer:
Emma Hughes
Art Director:
Mike Groenewald
Photographer:
David Prior
Typographer:
Catherine Conradie
POOLBOY
2 of 3 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
POOLBOY
Advertiser/Client:
PFIZER
Product/Service:
VIAGRA
Entrant Company:
OGILVY JOHANNESBURG, SOUTH AFRICA
Advertising Agency:
OGILVY JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer:
Gerry Human
Executive Creative Director:
Gerry Human
Creative Director:
Fran Luckin
Copywriter:
Catherine Conradie
Art Buyer:
Emma Hughes
Art Director:
Mike Groenewald
Photographer:
David Prior
Typographer:
Catherine Conradie
POSTMAN
3 of 3 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
POSTMAN
Advertiser/Client:
PFIZER
Product/Service:
VIAGRA
Entrant Company:
OGILVY JOHANNESBURG, SOUTH AFRICA
Advertising Agency:
OGILVY JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer:
Gerry Human
Executive Creative Director:
Gerry Human
Creative Director:
Fran Luckin
Copywriter:
Catherine Conradie
Advertiser's Supervisor:
Riaan Jordaan
Art Buyer:
Emma Hughes
Art Director:
Mike Groenewald
Photographer:
David Prior
Typographer:
Catherine Conradie
HAUNTING GIRL
Type of Entry:
Ambient
Category:
Ambient: Small Scale Special Solutions
Title:
HAUNTING GIRL
Advertiser/Client:
RODNEY DISTRICT COUNCIL
Product/Service:
ROAD SAFETY
Entrant Company:
COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency:
COLENSO BBDO Auckland, NEW ZEALAND
Executive Creative Director:
Nick Worthington
Copywriter:
Kimberley Ragan/Rebecca Johnson-Pond
Account Manager:
Janelle Van Wonderen
Account Supervisor:
Scott Coldham, Janelle Van Wonderen
Producer:
Paul Courtney
Art Director:
Rebecca Johnson-Pond/Kimberley Ragan
Photographer:
Mat Baker
Other Credits:
Design: Brent Courtney; Dop/Photographer: Phil Newman/Gemma Heyes; Editor: Aliesha Staples
Description of Ambient execution:
Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down we created a poignant campaign that would get people thinking about how it would feel to kill a child. To launch the campaign we plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, в??The kids you kill never leave you.в??
Challenge: In China, 21 million kids have been relocated to cities with their migrant working parents. A quarter of them have no hope of ever getting an education. The challenge was to highlight the plight of these kids, and in doing so, raise enough money to get them into school. How could we make people stop, think and begin to appreciate these kids?
Solution:Appeal to their higher interests. Leveraging the growing appreciation for contemporary Chinese art, New Citizen Project commissioned local artists to create installation art pieces outside popular art galleries around Beijing. The pieces were created from construction materials often used by migrant workers; each with a book placed just out of reach.
Effect:"Viewing the New Citizen Project pieces as art, large crowds gathered to discuss the merits of the work, only to be confronted by a harsh reality. Under the headline was a number to call if people wished to donate. So far, enough money has been raised to commission a new school and enroll 950 new students, with fundraising efforts continuing."
BARBED WIRE
2 of 2 Campaign
Type of Entry:
Ambient
Category:
Ambient: Special Build
Title:
BARBED WIRE
Advertiser/Client:
NEW CITIZEN PROGRAM
Product/Service:
NEW CITIZEN PROGRAM
Entrant Company:
OGILVY BEIJING, CHINA
Advertising Agency:
OGILVY BEIJING, CHINA
Executive Creative Director:
Nils Andersson
Creative Director:
Forest Young
Copywriter:
Matthew Curry/Yuan Zhong/Kweichee Lam/Song Yue/Echo Lee
Challenge: In China, 21 million kids have been relocated to cities with their migrant working parents. A quarter of them have no hope of ever getting an education. The challenge was to highlight the plight of these kids, and in doing so, raise enough money to get them into school. How could we make people stop, think and begin to appreciate these kids?
Solution:Appeal to their higher interests. Leveraging the growing appreciation for contemporary Chinese art, New Citizen Project commissioned local artists to create installation art pieces outside popular art galleries around Beijing. The pieces were created from construction materials often used by migrant workers; each with a book placed just out of reach.
Effect:"Viewing the New Citizen Project pieces as art, large crowds gathered to discuss the merits of the work, only to be confronted by a harsh reality. Under the headline was a number to call if people wished to donate. So far, enough money has been raised to commission a new school and enroll 950 new students, with fundraising efforts continuing."
THE REVERSE GRAFFITI PROJECT
Type of Entry:
Ambient
Category:
Ambient: Special Build
Title:
THE REVERSE GRAFFITI PROJECT
Advertiser/Client:
THE CLOROX COMPANY
Product/Service:
GREEN WORKS
Entrant Company:
DDB WEST San Francisco, USA
Advertising Agency:
DDB WEST San Francisco, USA
Chief Creative Officer:
Lisa Bennett
Creative Director:
Dustin Smith
Copywriter:
Jon Lancaric
Advertiser's Supervisor:
Jessica Buttimer
Planner:
Stacey Grier/Debra Berman
Account Supervisor:
Michelle Ehlinger
Producer:
Frank Brooks/Mia Lischer
Art Director:
Natalie Chambers
Illustrator:
Paul "moose" Curtis
Description of Ambient execution:
For the launch of Green Works, a 99% plant-based cleaner, we chose the biggest, dirtiest area we could find to demonstrate that the product was both environmentally friendly and that it worked better than other green cleaners. WIth the help of Green Works, reverse graffiti pioneer Paul в??Mooseв?? Curtis created a 140-foot long, eco-friendly mural of indigeous plant life at the entrance to San Francisco's Broadway Tunnel by cleaning away yearsв?T worth of dirt and pollution. Over one year later, the mural is still visible to over 20,000+ people that pass by daily.
THE LEGO CODES
Type of Entry:
Ambient
Category:
Ambient: Digital Outdoor
Title:
THE LEGO CODES
Advertiser/Client:
MYTOYS.DE
Product/Service:
LEGO BRICK BOXES
Entrant Company:
LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
Advertising Agency:
LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
Chief Creative Officer:
Arno Lindemann/Bernhard Lukas
Creative Director:
Tom Hauser
Copywriter:
Tom Hauser
Advertiser's Supervisor:
Gero Quast
Producer:
Dominik Meis
Art Director:
Dennis Mensching
Illustrator:
Chris Mizutani/Moritz Schmidt
Other Credits:
Sarita Timmermann (editor)/Markenfilm Gmbh And Co. Kg (filmproduction)/Hannes Hoenemann (sound)/Cmp
Description of Ambient execution:
myToys.de is Germanyв?Ts largest online toy store. The task was to advertise LEGO, one of the companyв?Ts leading products. We created an interactive outdoor campaign that was as playful as LEGO itself. Therefore we utilized QR Codes, which are increasingly popular in Germany. They are able to encrypt all kinds of information, including web links.
Three-dimensional and colourful QR Codes were built by hand - using real LEGO bricks! Curious passers-by could crack a LEGO Code, simply by taking a picture with the QR reader of their cell phone. The decoded message suggested one of many imaginative possibilities that could be built with the LEGO bricks used in the code that people were standing in front of! With the included web-link the corresponding LEGO box could be ordered directly from the myToys website.
English Translation of Main Headlines:
Crack the LEGO Code!
Grab your cell phone, activate QR Reader and take a pic of the code. You will immediately get one of many imaginative possibilities that can be built with these LEGO bricks.
EYE TRACKING
Type of Entry:
Ambient
Category:
Ambient: Digital Outdoor
Title:
EYE TRACKING
Advertiser/Client:
AMNESTY INTERNATIONAL
Product/Service:
AMNESTY INTERNATIONAL
Entrant Company:
JUNG von MATT Hamburg, GERMANY
Advertising Agency:
JUNG von MATT Hamburg, GERMANY
Executive Creative Director:
Wolfgang Schneider/Mathias Stiller
Creative Director:
David Mously/Jan Harbeck
Copywriter:
Nicolas Linde
Account Supervisor:
Frank Lotze/Ilan Schaefer/Ina Neumann/Melanie Ebensperger/Simone Buchcik
Art Buyer:
Marjorie Jorrot
Art Director:
Duc Nguyen
Photographer:
Dirk Heinrich
Other Credits:
Agency Producer: S. Hannemann/Media Agency: Wall Ag/Final Artwork: C. Von Bartkowski
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