Cannes Lions 2009 - Золотые призеры в номинации Outdoor Lions
SHARE OUR BILLBOARD 1
1 of 3 Campaign Type of Entry: Product & Service Category: Alcoholic Drinks Title: SHARE OUR BILLBOARD 1 Advertiser/Client: JAMES READY Product/Service: JAMES READY BEER Entrant Company: LEO BURNETT TORONTO, CANADA Advertising Agency: LEO BURNETT TORONTO, CANADA Chief Creative Officer: Judy John Creative Director: Judy John/Israel Diaz Copywriter: Steve Persico/Sean Barlow Account Supervisor: Natasha Dagenais Producer: Kim Burchiel Art Buyer: Leila Courey Art Director: Anthony Chelvanathan/Paul Giannetta Other Credits: Account Director ў?" David Buckspan, Creative Group Head: Paul Giannetta, Sean Barlow
SHARE OUR BILLBOARD 2
2 of 3 Campaign Type of Entry: Product & Service Category: Alcoholic Drinks Title: SHARE OUR BILLBOARD 2 Advertiser/Client: JAMES READY Product/Service: JAMES READY BEER Entrant Company: LEO BURNETT TORONTO, CANADA Advertising Agency: LEO BURNETT TORONTO, CANADA Chief Creative Officer: Judy John Creative Director: Judy John/Israel Diaz Copywriter: Steve Persico/Sean Barlow Account Supervisor: Natasha Dagenais Producer: Kim Burchiel Art Buyer: Leila Courey Art Director: Anthony Chelvanathan/Paul Giannetta Other Credits: Account Director ў?" David Buckspan
SHARE OUR BILLBOARD 3
3 of 3 Campaign Type of Entry: Product & Service Category: Alcoholic Drinks Title: SHARE OUR BILLBOARD 3 Advertiser/Client: JAMES READY Product/Service: JAMES READY BEER Entrant Company: LEO BURNETT TORONTO, CANADA Advertising Agency: LEO BURNETT TORONTO, CANADA Chief Creative Officer: Judy John Creative Director: Judy John/Israel Diaz Copywriter: Steve Persico/Sean Barlow Account Supervisor: Natasha Dagenais Producer: Kim Burchiel Art Buyer: Leila Courey Art Director: Anthony Chelvanathan/Paul Giannetta Other Credits: Account Director ў?" David Buckspan
TOYBEAST
1 of 3 Campaign Type of Entry: Product & Service Category: Home Appliances, Furnishings, Electronics & Audio-Visual Title: TOYBEAST Advertiser/Client: IKEA Product/Service: IKEA STORAGE SOLUTIONS Entrant Company: DDB GERMANY Dѓ?SSELDORF, GERMANY Advertising Agency: DDB GERMANY Dѓ?SSELDORF, GERMANY Chief Creative Officer: Amir Kassaei Executive Creative Director: Eric Schoeffler Creative Director: Alexander Reiss/Oliver Kapusta Copywriter: Dan Strasser Account Supervisor: Stephen Kimpel Art Buyer: Anette Gruetter Art Director: Dan Strasser/Danilo Farah Photographer: Hans Stark Other Credits: Postproduction: The Orange Apple
CLOTHESBEAST
2 of 3 Campaign Type of Entry: Product & Service Category: Home Appliances, Furnishings, Electronics & Audio-Visual Title: CLOTHESBEAST Advertiser/Client: IKEA Product/Service: IKEA STORAGE SOLUTIONS Entrant Company: DDB GERMANY Dѓ?SSELDORF, GERMANY Advertising Agency: DDB GERMANY Dѓ?SSELDORF, GERMANY Chief Creative Officer: Amir Kassaei Executive Creative Director: Eric Schoeffler Creative Director: Alexander Reiss/Oliver Kapusta Copywriter: Dan Strasser Account Supervisor: Stephen Kimpel Art Buyer: Anette Gruetter Art Director: Dan Strasser/Danilo Farah Photographer: Hans Stark Other Credits: Postproduction: The Orange Apple
BOOKBEAST
3 of 3 Campaign Type of Entry: Product & Service Category: Home Appliances, Furnishings, Electronics & Audio-Visual Title: BOOKBEAST Advertiser/Client: IKEA Product/Service: IKEA STORAGE SOLUTIONS Entrant Company: DDB GERMANY Dѓ?SSELDORF, GERMANY Advertising Agency: DDB GERMANY Dѓ?SSELDORF, GERMANY Chief Creative Officer: Amir Kassaei Executive Creative Director: Eric Schoeffler Creative Director: Alexander Reiss/Oliver Kapusta Copywriter: Dan Strasser Account Supervisor: Stephen Kimpel Art Buyer: Anette Gruetter Art Director: Dan Strasser/Danilo Farah Photographer: Hans Stark Other Credits: Postproduction: The Orange Apple
BEAR
1 of 5 Campaign Type of Entry: Product & Service Category: Pharmacy Title: BEAR Advertiser/Client: BAYER Product/Service: ALKA SELTZER Entrant Company: CLM BBDO Boulogne-Billancourt, FRANCE Advertising Agency: CLM BBDO Boulogne-Billancourt, FRANCE Chief Creative Officer: Jean-Francois Sacco/Gilles Fichteberg Copywriter: Alexis Benoit Advertiser's Supervisor: Clotilde Masson/Stephanie Marchand Account Supervisor: Severine Autret/Claire Roy-Thermes Art Buyer: Sylvie Etchѓcmaѓфtѓc Art Director: Paul Kreitmann Illustrator: Paul Kreitmann
PAPARAZZI
2 of 5 Campaign Type of Entry: Product & Service Category: Pharmacy Title: PAPARAZZI Advertiser/Client: BAYER Product/Service: ALKA SELTZER Entrant Company: CLM BBDO Boulogne-Billancourt, FRANCE Advertising Agency: CLM BBDO Boulogne-Billancourt, FRANCE Chief Creative Officer: Jean-Francois Sacco/Gilles Fichteberg Copywriter: Alexis Benoit Advertiser's Supervisor: Clotilde Masson/Stephanie Marchand Account Supervisor: Severine Autret/Claire Roy-Thermes Art Buyer: Sylvie Etchѓcmaѓфtѓc Art Director: Paul Kreitmann Illustrator: Paul Kreitmann
MAGICIAN
3 of 5 Campaign Type of Entry: Product & Service Category: Pharmacy Title: MAGICIAN Advertiser/Client: BAYER Product/Service: ALKA SELTZER Entrant Company: CLM BBDO Boulogne-Billancourt, FRANCE Advertising Agency: CLM BBDO Boulogne-Billancourt, FRANCE Chief Creative Officer: Jean-Francois Sacco/Gilles Fichteberg Copywriter: Alexis Benoit Advertiser's Supervisor: Clotilde Masson/Stephanie Marchand Account Supervisor: Severine Autret/Claire Roy-Thermes Art Buyer: Sylvie Etchѓcmaѓфtѓc Art Director: Paul Kreitmann Illustrator: Paul Kreitmann
MAFIA
4 of 5 Campaign Type of Entry: Product & Service Category: Pharmacy Title: MAFIA Advertiser/Client: BAYER Product/Service: ALKA SELTZER Entrant Company: CLM BBDO Boulogne-Billancourt, FRANCE Advertising Agency: CLM BBDO Boulogne-Billancourt, FRANCE Chief Creative Officer: Jean-Francois Sacco/Gilles Fichteberg Copywriter: Alexis Benoit Advertiser's Supervisor: Clotilde Masson/Stephanie Marchand Account Supervisor: Severine Autret/Claire Roy-Thermes Art Buyer: Sylvie Etchѓcmaѓфtѓc Art Director: Paul Kreitmann Illustrator: Paul Kreitmann
PRISON
5 of 5 Campaign Type of Entry: Product & Service Category: Pharmacy Title: PRISON Advertiser/Client: BAYER Product/Service: ALKA SELTZER Entrant Company: CLM BBDO Boulogne-Billancourt, FRANCE Advertising Agency: CLM BBDO Boulogne-Billancourt, FRANCE Chief Creative Officer: Jean-Francois Sacco/Gilles Fichteberg Copywriter: Alexis Benoit Advertiser's Supervisor: Clotilde Masson/Stephanie Marchand Account Supervisor: Severine Autret/Claire Roy-Thermes Art Buyer: Sylvie Etchѓcmaѓфtѓc Art Director: Paul Kreitmann Illustrator: Paul Kreitmann
PANDA
1 of 3 Campaign Type of Entry: Product & Service Category: Cars & Automotive Services Title: PANDA Advertiser/Client: FIAT Product/Service: FIAT Entrant Company: MARCEL PARIS, FRANCE Advertising Agency: MARCEL PARIS, FRANCE Chief Creative Officer: Frederic Temin/Anne De Maupeou Copywriter: Eric Jannon Advertiser's Supervisor: Olivier Franѓois/Arnaud Belloni/Maurizio Spagnulo Account Supervisor: Frederic Tѓcmin Art Buyer: Jean-Eric Le Coniac Art Director: Dimitri Guerassimov Photographer: Ebo Fraterman/Roman Schwienbacher Other Credits: Digital Artwork: Le Moulin De Docs
WALRUS
2 of 3 Campaign Type of Entry: Product & Service Category: Cars & Automotive Services Title: WALRUS Advertiser/Client: FIAT Product/Service: FIAT Entrant Company: MARCEL PARIS, FRANCE Advertising Agency: MARCEL PARIS, FRANCE Chief Creative Officer: Frederic Temin/Anne De Maupeou Copywriter: Eric Jannon Advertiser's Supervisor: Olivier Franѓois/Arnaud Belloni/Maurizio Spagnulo Account Supervisor: Frederic Tѓcmin Art Buyer: Jean-Eric Le Coniac Art Director: Dimitri Guerassimov Photographer: Ebo Fraterman/Roman Schwienbacher Other Credits: Digital Artwork: Le Moulin De Docs
PENGUINS
3 of 3 Campaign Type of Entry: Product & Service Category: Cars & Automotive Services Title: PENGUINS Advertiser/Client: FIAT Product/Service: FIAT Entrant Company: MARCEL PARIS, FRANCE Advertising Agency: MARCEL PARIS, FRANCE Chief Creative Officer: Frederic Temin/Anne De Maupeou Copywriter: Eric Jannon Advertiser's Supervisor: Olivier Franѓois/Arnaud Belloni/Maurizio Spagnulo Account Supervisor: Frederic Tѓcmin Art Buyer: Jean-Eric Le Coniac Art Director: Dimitri Guerassimov Photographer: Ebo Fraterman/Roman Schwienbacher Other Credits: Digital Artwork: Le Moulin De Docs
NUCLEAR
1 of 6 Campaign Type of Entry: Product & Service Category: Public Awareness Messages Title: NUCLEAR Advertiser/Client: GREENPEACE Product/Service: GREENPEACE Entrant Company: DDB PARIS, FRANCE Advertising Agency: DDB PARIS, FRANCE Executive Creative Director: Alexandre Hervѓc Copywriter: Olivier Lefevbre Advertiser's Supervisor: Pascal Husting/Yannick Jadot/Philippe Lansac Account Supervisor: Xavier Mendiola/Axel Renaudin Art Buyer: Sophie Megrous/Bѓcrѓcnice Badobre Art Director: Benjamin Marchal Photographer: Eric Sauvage
GM FOODS
2 of 6 Campaign Type of Entry: Product & Service Category: Public Awareness Messages Title: GM FOODS Advertiser/Client: GREENPEACE Product/Service: GREENPEACE Entrant Company: DDB PARIS, FRANCE Advertising Agency: DDB PARIS, FRANCE Executive Creative Director: Alexandre Hervѓc Copywriter: Olivier Lefevbre Advertiser's Supervisor: Pascal Husting/Yannick Jadot/Philippe Lansac Account Supervisor: Xavier Mendiola/Axel Renaudin Art Buyer: Sophie Megrous/Bѓcrѓcnice Badobre Art Director: Benjamin Marchal Photographer: Eric Sauvage
ECONOMIC CRISES
3 of 6 Campaign Type of Entry: Product & Service Category: Public Awareness Messages Title: ECONOMIC CRISES Advertiser/Client: GREENPEACE Product/Service: GREENPEACE Entrant Company: DDB PARIS, FRANCE Advertising Agency: DDB PARIS, FRANCE Executive Creative Director: Alexandre Hervѓc Copywriter: Olivier Lefevbre Advertiser's Supervisor: Pascal Husting/Yannick Jadot/Philippe Lansac Account Supervisor: Xavier Mendiola/Axel Renaudin Art Buyer: Sophie Megrous/Bѓcrѓcnice Badobre Art Director: Benjamin Marchal Photographer: Eric Sauvage
SUBWAY
4 of 6 Campaign Type of Entry: Product & Service Category: Public Awareness Messages Title: SUBWAY Advertiser/Client: GREENPEACE Product/Service: GREENPEACE Entrant Company: DDB PARIS, FRANCE Advertising Agency: DDB PARIS, FRANCE Executive Creative Director: Alexandre Hervѓc Copywriter: Olivier Lefevbre Advertiser's Supervisor: Pascal Husting/Yannick Jadot/Philippe Lansac Account Supervisor: Xavier Mendiola/Axel Renaudin Art Buyer: Sophie Megrous/Bѓcrѓcnice Badobre Art Director: Benjamin Marchal Photographer: Eric Sauvage
COMPUTER
5 of 6 Campaign Type of Entry: Product & Service Category: Public Awareness Messages Title: COMPUTER Advertiser/Client: GREENPEACE Product/Service: GREENPEACE Entrant Company: DDB PARIS, FRANCE Advertising Agency: DDB PARIS, FRANCE Executive Creative Director: Alexandre Hervѓc Copywriter: Olivier Lefevbre Advertiser's Supervisor: Pascal Husting/Yannick Jadot/Philippe Lansac Account Supervisor: Xavier Mendiola/Axel Renaudin Art Buyer: Sophie Megrous/Bѓcrѓcnice Badobre Art Director: Benjamin Marchal Photographer: Eric Sauvage
CAR WASH
6 of 6 Campaign Type of Entry: Product & Service Category: Public Awareness Messages Title: CAR WASH Advertiser/Client: GREENPEACE Product/Service: GREENPEACE Entrant Company: DDB PARIS, FRANCE Advertising Agency: DDB PARIS, FRANCE Executive Creative Director: Alexandre Hervѓc Copywriter: Olivier Lefevbre Advertiser's Supervisor: Pascal Husting/Yannick Jadot/Philippe Lansac Account Supervisor: Xavier Mendiola/Axel Renaudin Art Buyer: Sophie Megrous/Bѓcrѓcnice Badobre Art Director: Benjamin Marchal Photographer: Eric Sauvage
PAIR OF JEANS
1 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: PAIR OF JEANS Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
DRESS
2 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: DRESS Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
CAR
3 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: CAR Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
DOLL
4 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: DOLL Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
VEST
5 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: VEST Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
SHOES
6 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: SHOES Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
SWEATER
7 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: SWEATER Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
KINDERGARTEN
8 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: KINDERGARTEN Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
SHEET
9 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: SHEET Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
APARTMENT
10 of 10 Campaign Type of Entry: Product & Service Category: Fundraising & Appeals Title: APARTMENT Advertiser/Client: UNA SWEDEN (UNITED NATIONS) Product/Service: FUNDRAISING TO SUPPORT THE WAR VICTIMS OF GEORGIA Entrant Company: OGILVY STOCKHOLM, SWEDEN Advertising Agency: OGILVY STOCKHOLM, SWEDEN Creative Director: Bjѓrn Stѓ?hl Copywriter: Bjѓrn Persson And Mikael Strѓm Account Manager: Carmen Recarey Account Supervisor: Kristiina Mѓ?llersdorf Art Director: Attila Kiraly
TRILLION DOLLAR FLYERS
Type of Entry: Ambient Category: Ambient: Small Scale Special Solutions Title: TRILLION DOLLAR FLYERS Advertiser/Client: THEZIMBABWEAN Product/Service: THEZIMBABWEAN NEWSPAPER, THEZIMBABWEAN.CO.UK Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA Executive Creative Director: Damon Stapleton Creative Director: Nicholas Hulley Copywriter: Raphael Basckin/Nicholas Hulley Account Manager: Bridget Langley Producer: Craig Walker Art Buyer: Simone Allem Art Director: Shelley Smoler/Nadja Lossgott Illustrator: Shelley Smoler/Nadja Lossgott Photographer: Chloe Coetzee/Rob Wilson/Des Ellis Typographer: Shelley Smoler/Nadja Lossgott
Description of Ambient execution:
Flyers distributed in traffic, restaurants and malls.
MELODY ROAD
Type of Entry: Ambient Category: Ambient: Special Build Title: MELODY ROAD Advertiser/Client: DUNLOP FALKEN TYRES Product/Service: SAFETY AWARENESS CAMPAIGN Entrant Company: DENTSU RAZORFISH Tokyo, JAPAN Advertising Agency: DENTSU RAZORFISH Tokyo, JAPAN Executive Creative Director: Mikio Yasuda Creative Director: Masae Miki/Ryohei Manabe Copywriter: Masae Miki/Tomoko Arai Planner: Masae Miki/Ryohei Manabe/Yuko Takada Account Manager: Principal Of The Chino Chamber Of Commerce And Industry: Hajime Shirakawa Account Supervisor: Tatsuya Ikeda/Hideto Kato/Azumi Ebukuro/Satoshi Ide Producer: Seiji Shirafuji/Hirosuke Nagai Art Director: Yu-Ki Sakurai Illustrator: Yu-Ki Sakurai Photographer: Seiji Shirafuji Typographer: Shiro Susuki Other Credits: Director:yuko Takada/Yuichi Miyayama/Road Builder:shizuo Shinoda
Description of Ambient execution:
For the safety awareness of DUNLOP, a Japanese tire manufacturer, we tried to make a road which plays a melody when the car runs.
This set place in cooperate of NAGANO Prefecture , Japan.
By making a groove on a road, a melody will run out by a friction.
The reason why this turns out to be safety awareness, is that the melody wonў?Tt turn out if the car is not running by 40km/h.
MONUMENTS
Type of Entry: Ambient Category: Ambient: Stunts & Live Advertising Title: MONUMENTS Advertiser/Client: WORLD WILDLIFE FUND FOR NATURE Product/Service: EARTH HOUR Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA Advertising Agency: LEO BURNETT SYDNEY, AUSTRALIA Executive Creative Director: Andy Dilallo/Jay Benjamin Copywriter: Michael Canning Advertiser's Supervisor: Liz Potter Planner: Katrina Wong Account Manager: Sam Mcgown Account Supervisor: Amanda Quested Art Director: Kieran Antill Illustrator: Shepard Fairey - Studio Number One Other Credits: Designer - Masataka Kawano/Editor: Patrick Fileti
Description of Ambient execution:
In the third year of Earth Hour, it was time to turn the symbol of switching off the lights into real action against global warming. In December 2009, world leaders will meet in Copenhagen to determine if policies are made to take action against global warming. We targeted this meeting as a critical opportunity for people of the world to make their voice heard. To unite the world to take action, we transformed the light switch into a vote, and held an election between Earth and Global Warming. We asked the world to VOTE EARTH by switching off their lights for Earth Hour, with the goal of presenting the votes to world leaders in Copenhagen. Over 4000 cities in 88 countries voted by switching off their lights. This transformed the worldў?Ts lights into a medium, to create a global mandate for change.
OASIS DIG OUT YOUR SOUL
Type of Entry: Ambient Category: Ambient: Stunts & Live Advertising Title: OASIS DIG OUT YOUR SOUL Advertiser/Client: NYC & WARNER BROTHERS Product/Service: IN THE STREETS Entrant Company: BBH New York, USA Advertising Agency: BBH New York, USA Chief Creative Officer: Kevin Roddy Creative Director: Pelle Sjѓnell/Calle Sjѓnell Account Supervisor: Chris Wollen Producer: Julian Katz Other Credits: Production Company-Hsiproduction Company-Hsi
Description of Ambient execution:
Oasis taught over twenty NYC street-musicians unreleased songs from their album "Dig Out Your Soul." Those musicians took to the streets to perform the songs ў?" weeks before the album launched. Acclaimed directors, The Malloys, documented the whole event.
English Translation of Main Headlines:
Oasis taught over twenty NYC street-musicians music from their new album ў??Dig Out Your Soul.ў?? Those musicians took to the streets to publicly share the unreleased songs ў?" weeks before the album was launched. Rather than letting their music end up in the streets, they encouraged it to start there.
HBO AUDIO MURAL INSTALLATIONS
Type of Entry: Ambient Category: Ambient: Digital Outdoor Title: HBO AUDIO MURAL INSTALLATIONS Advertiser/Client: HBO Product/Service: BIG LOVE Entrant Company: BBDO New York, USA Advertising Agency: BBDO New York, USA Chief Creative Officer: David Lubars/Bill Bruce Executive Creative Director: Greg Hahn/Mike Smith Creative Director: James Clunie/Pierre Lipton Copywriter: Pierre Lipton Account Supervisor: Account Director: Tara Deveaux; Account Supervisor: Courtney Lord Producer: Art Producer: Betsy Jablow; Audio Producer: Peter Feldman; Print Producer: Mike Musano Art Director: James Clunie Photographer: Brad Harris
Description of Ambient execution:
Interactive audio billboards featured everyday people walking on a city street. A jack built into each person's head invited passersby to use headphones to plug in and hear their secret thoughts, which ranged from the innocuous to the dramatic. The boards also featured an HBO-branded jack with audio promoting the new season. Installations ran simultaneously in NYC (42 panels in the Times Square subway station) and LA (Hollywood & Highland and Venice Beach).
24.06.2009
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