Special Thanks To:Serkan Mustafaoglu/Filiz Rezazade/Bahadir Peksen-Account executive
BED
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
BED
Advertiser/Client:
IKEA AUSTRIA
Product/Service:
IKEA
Entrant Company:
DDB GERMANY BERLIN, GERMANY
Advertising Agency:
DDB GERMANY BERLIN, GERMANY
Chief Creative Officer:
Amir Kassaei
Executive Creative Director:
Bert Peulecke/Stefan Schulte
Creative Director:
Tim Stuebane/Dennis May
Copywriter:
Ricardo Wolff
Account Supervisor:
Stephen Kimpel/Patrick Baschinski
Art Director:
Gabriel Mattar
WARDROBE
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
WARDROBE
Advertiser/Client:
IKEA AUSTRIA
Product/Service:
IKEA
Entrant Company:
DDB GERMANY BERLIN, GERMANY
Advertising Agency:
DDB GERMANY BERLIN, GERMANY
Chief Creative Officer:
Amir Kassaei
Executive Creative Director:
Bert Peulecke/Stefan Schulte
Creative Director:
Tim Stuebane/Dennis May
Copywriter:
Ricardo Wolff
Account Supervisor:
Stephen Kimpel/Patrick Baschinski
Art Director:
Gabriel Mattar
SOFA
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
SOFA
Advertiser/Client:
IKEA AUSTRIA
Product/Service:
IKEA
Entrant Company:
DDB GERMANY BERLIN, GERMANY
Advertising Agency:
DDB GERMANY BERLIN, GERMANY
Chief Creative Officer:
Amir Kassaei
Executive Creative Director:
Bert Peulecke/Stefan Schulte
Creative Director:
Tim Stuebane/Dennis May
Copywriter:
Ricardo Wolff
Account Supervisor:
Stephen Kimpel/Patrick Baschinski
Art Director:
Gabriel Mattar
TABLE
1 of 4 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
TABLE
Advertiser/Client:
DANK
Product/Service:
SECOND HAND FURNITURE STORE
Entrant Company:
DDB&CO. Istanbul, TURKEY
Advertising Agency:
DDB&CO. Istanbul, TURKEY
Creative Director:
Karpat Polat
Copywriter:
Karpat Polat
Advertiser's Supervisor:
Yagmur Sencer
Account Supervisor:
Ela Gokkan
Art Director:
Luis Tauffer
Illustrator:
Fabio Hentz
Photographer:
Alair Caliari
Typographer:
Mehmet Hasilciogullari
Other Credits:
Special Thanks To:Filiz Rezazade/Serkan Mustafaoglu
SOFA
2 of 4 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
SOFA
Advertiser/Client:
DANK
Product/Service:
SECOND HAND FURNITURE STORE
Entrant Company:
DDB&CO. Istanbul, TURKEY
Advertising Agency:
DDB&CO. Istanbul, TURKEY
Creative Director:
Karpat Polat
Copywriter:
Karpat Polat
Advertiser's Supervisor:
Yagmur Sencer
Account Supervisor:
Ela Gokkan
Art Director:
Luis Tauffer
Illustrator:
Fabio Hentz
Photographer:
Dreamstime
Typographer:
Mehmet Hasilciogullari
Other Credits:
Special Thanks To:Filiz Rezazade/Serkan Mustafaoglu
CHAIR
3 of 4 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
CHAIR
Advertiser/Client:
DANK
Product/Service:
SECOND HAND FURNITURE STORE
Entrant Company:
DDB&CO. Istanbul, TURKEY
Advertising Agency:
DDB&CO. Istanbul, TURKEY
Creative Director:
Karpat Polat
Copywriter:
Karpat Polat
Advertiser's Supervisor:
Yagmur Sencer
Account Supervisor:
Ela Gokkan
Art Director:
Luis Tauffer
Illustrator:
Fabio Hentz
Photographer:
Getty Images
Typographer:
Mehmet Hasilciogullari
Other Credits:
Special Thanks To:Filiz Rezazade/Serkan Mustafaoglu
DRAWER
4 of 4 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
DRAWER
Advertiser/Client:
DANK
Product/Service:
SECOND HAND FURNITURE STORE
Entrant Company:
DDB&CO. Istanbul, TURKEY
Advertising Agency:
DDB&CO. Istanbul, TURKEY
Creative Director:
Karpat Polat
Copywriter:
Karpat Polat
Advertiser's Supervisor:
Yagmur Sencer
Account Supervisor:
Ela Gokkan
Art Director:
Luis Tauffer
Illustrator:
AndrГc Cossich
Photographer:
Getty Images
Typographer:
Mehmet Hasilciogullari
Other Credits:
Special Thanks To:Filiz Rezazade/Serkan Mustafaoglu
ALEXANDER MCQUEEN/PAUL SMITH
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
ALEXANDER MCQUEEN/PAUL SMITH
Advertiser/Client:
HARVEY NICHOLS
Product/Service:
HARVEY NICHOLS BRISTOL STORE
Entrant Company:
DDB LONDON, UNITED KINGDOM
Advertising Agency:
DDB LONDON, UNITED KINGDOM
Executive Creative Director:
Jeremy Craigen
Copywriter:
Grant Parker
Advertiser's Supervisor:
Julia Bowe-Marketing Director/Shona Campbell-Marketing Manager/Mimi Morrish-Marketing Officer
Planner:
Georgina Murray-Burton
Account Manager:
Briony Small
Account Supervisor:
Philip Heimann
Art Buyer:
Sarah Thomson
Art Director:
Grant Parker
Photographer:
Giles Revell
Typographer:
Pete Mould
English Translation of Main Headlines:
Aardman Animations, the home of Wallace and Gromit, has been proudly based in Bristol since the company started in 1976. It has since grown into one of the world's leading animation studios with a large presence in the Bristol community.
For this campaign, Nick Park gave his triple Oscar winning characters, a make-over. The latest catwalk fashions were re-created in miniature to replace their normally unfashionable clothes, showing what impact the high-end fashion retailer, Harvey Nichols will have when the store opens in Bristol.
The campaign also features Wallace's love interest, Lady Tottington in an Acorn dress by Alexander McQueen.
PAUL SMITH/DUCHAMP
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
PAUL SMITH/DUCHAMP
Advertiser/Client:
HARVEY NICHOLS
Product/Service:
HARVEY NICHOLS BRISTOL STORE
Entrant Company:
DDB LONDON, UNITED KINGDOM
Advertising Agency:
DDB LONDON, UNITED KINGDOM
Executive Creative Director:
Jeremy Craigen
Copywriter:
Grant Parker
Advertiser's Supervisor:
Julia Bowe-Marketing Director/Shona Campbell-Marketing Manager/Mimi Morrish-Marketing Officer
Planner:
Georgina Murray-Burton
Account Manager:
Briony Small
Account Supervisor:
Philip Heimann
Art Buyer:
Sarah Thomson
Art Director:
Grant Parker
Photographer:
Giles Revell
Typographer:
Pete Mould
English Translation of Main Headlines:
Aardman Animations, the home of Wallace and Gromit, has been proudly based in Bristol since the company started in 1976. It has since grown into one of the world's leading animation studios with a large presence in the Bristol community.
For this campaign, Nick Park gave his triple Oscar winning characters, a make-over. The latest catwalk fashions were re-created in miniature to replace their normally unfashionable clothes, showing what impact the high-end fashion retailer, Harvey Nichols will have when the store opens in Bristol.
The campaign also features Wallace's love interest, Lady Tottington in an Acorn dress by Alexander McQueen.
ALEXANDER MCQUEEN
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Retail Stores
Title:
ALEXANDER MCQUEEN
Advertiser/Client:
HARVEY NICHOLS
Product/Service:
HARVEY NICHOLS BRISTOL STORE
Entrant Company:
DDB LONDON, UNITED KINGDOM
Advertising Agency:
DDB LONDON, UNITED KINGDOM
Executive Creative Director:
Jeremy Craigen
Copywriter:
Grant Parker
Advertiser's Supervisor:
Julia Bowe-Marketing Director/Shona Campbell-Marketing Manager/Mimi Morrish-Marketing Officer
Planner:
Georgina Murray-Burton
Account Manager:
Briony Small
Account Supervisor:
Philip Heimann
Art Buyer:
Sarah Thomson
Art Director:
Grant Parker
Photographer:
Giles Revell
Typographer:
Pete Mould
English Translation of Main Headlines:
Aardman Animations, the home of Wallace and Gromit, has been proudly based in Bristol since the company started in 1976. It has since grown into one of the world's leading animation studios with a large presence in the Bristol community.
For this campaign, Nick Park gave his triple Oscar winning characters, a make-over. The latest catwalk fashions were re-created in miniature to replace their normally unfashionable clothes, showing what impact the high-end fashion retailer, Harvey Nichols will have when the store opens in Bristol.
The campaign also features Wallace's love interest, Lady Tottington in an Acorn dress by Alexander McQueen.
THE BILL
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Entertainment & Leisure
Title:
THE BILL
Advertiser/Client:
MUF - MUSEO NAZIONALE DEL FUMETTO
Product/Service:
COMICS NATIONAL MUSEUM
Entrant Company:
JWT ITALIA Milan, ITALY
Advertising Agency:
JWT ITALIA Milan, ITALY
Executive Creative Director:
Pietro Maestri
Copywriter:
Bruno Bertelli/Paolo Cesano
Art Director:
Cristiana Boccassini/Flavio Mainoli
Illustrator:
Manlio Truscia
THE WAKING UP
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Entertainment & Leisure
Title:
THE WAKING UP
Advertiser/Client:
MUF - MUSEO NAZIONALE DEL FUMETTO
Product/Service:
COMICS NATIONAL MUSEUM
Entrant Company:
JWT ITALIA Milan, ITALY
Advertising Agency:
JWT ITALIA Milan, ITALY
Executive Creative Director:
Pietro Maestri
Copywriter:
Bruno Bertelli/Paolo Cesano
Art Director:
Cristiana Boccassini/Flavio Mainoli
Illustrator:
Manlio Truscia
THE SHOT
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Entertainment & Leisure
Title:
THE SHOT
Advertiser/Client:
MUF - MUSEO NAZIONALE DEL FUMETTO
Product/Service:
COMICS NATIONAL MUSEUM
Entrant Company:
JWT ITALIA Milan, ITALY
Advertising Agency:
JWT ITALIA Milan, ITALY
Executive Creative Director:
Pietro Maestri
Copywriter:
Bruno Bertelli/Paolo Cesano
Art Director:
Cristiana Boccassini/Flavio Mainoli
Illustrator:
Manlio Truscia
COPS
1 of 2 Campaign
Type of Entry:
Product & Service
Category:
Publications & Media
Title:
COPS
Advertiser/Client:
FRANCE 24
Product/Service:
FRANCE 24 INTERNATIONAL NEWS CHANNEL
Entrant Company:
MARCEL PARIS, FRANCE
Advertising Agency:
MARCEL PARIS, FRANCE
Chief Creative Officer:
Frederic Temin/Anne De Maupeou
Copywriter:
Eric Jannon
Advertiser's Supervisor:
Nathalie Lenfant
Account Manager:
Anne Guillaume
Account Supervisor:
Frederic TГcmin
Art Buyer:
Jean-Eric Le Coniac
Art Director:
Dimitri Guerassimov/Romain Galli
Photographer:
Owen Franken/Corbis
COUPLE
2 of 2 Campaign
Type of Entry:
Product & Service
Category:
Publications & Media
Title:
COUPLE
Advertiser/Client:
FRANCE 24
Product/Service:
FRANCE 24 INTERNATIONAL NEWS CHANNEL
Entrant Company:
MARCEL PARIS, FRANCE
Advertising Agency:
MARCEL PARIS, FRANCE
Chief Creative Officer:
Frederic Temin/Anne De Maupeou
Copywriter:
Eric Jannon
Advertiser's Supervisor:
Nathalie Lenfant
Account Manager:
Anne Guillaume
Account Supervisor:
Frederic TГcmin
Art Buyer:
Jean-Eric Le Coniac
Art Director:
Dimitri Guerassimov/Romain Galli
Photographer:
Kim Ludbrook/Epa/Corbis
BUBBLES
1 of 2 Campaign
Type of Entry:
Product & Service
Category:
Publications & Media
Title:
BUBBLES
Advertiser/Client:
8 INK MEDIA
Product/Service:
NATIONAL GEOGRAPHIC KIDS MAGAZINE
Entrant Company:
FOXP2 Cape Town, SOUTH AFRICA
Advertising Agency:
FOXP2 Cape Town, SOUTH AFRICA
Creative Director:
Andrew Whitehouse/Justin Gomes
Copywriter:
Robin Goode/Andrew Whitehouse/Justin Gomes
Account Manager:
Elouise Opperman
Art Buyer:
Shannon Delaporte.
Art Director:
Robin Goode/Andrew Whitehouse
Photographer:
Andrew Verster Cohen
Typographer:
Andrew Whitehouse
English Translation of Main Headlines:
MARS IS NO FUN. PROTECT THE EARTH.
PATHFINDER
2 of 2 Campaign
Type of Entry:
Product & Service
Category:
Publications & Media
Title:
PATHFINDER
Advertiser/Client:
8 INK MEDIA
Product/Service:
NATIONAL GEOGRAPHIC KIDS MAGAZINE
Entrant Company:
FOXP2 Cape Town, SOUTH AFRICA
Advertising Agency:
FOXP2 Cape Town, SOUTH AFRICA
Creative Director:
Andrew Whitehouse/Justin Gomes
Copywriter:
Robin Goode/Andrew Whitehouse/Justin Gomes
Account Manager:
Elouise Opperman
Art Buyer:
Shannon Delaporte.
Art Director:
Robin Goode/Andrew Whitehouse
Photographer:
Andrew Verster Cohen
Typographer:
Andrew Whitehouse
English Translation of Main Headlines:
MARS IS NO FUN. PROTECT THE EARTH.
OIL REFINERY
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Business Equipment & Services
Title:
OIL REFINERY
Advertiser/Client:
SAP GERMANY
Product/Service:
SAP CONSULTING
Entrant Company:
OGILVY FRANKFURT, GERMANY
Advertising Agency:
OGILVY FRANKFURT, GERMANY
Executive Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Copywriter:
Lothar Mueller
Advertiser's Supervisor:
Barbara Windisch
Account Manager:
Veronika Sikvolgyi
Art Buyer:
Valerie Opitz
Art Director:
Till Schaffarczyk
Other Credits:
Production: Thomas Mattner
POWER STATION
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Business Equipment & Services
Title:
POWER STATION
Advertiser/Client:
SAP GERMANY
Product/Service:
SAP CONSULTING
Entrant Company:
OGILVY FRANKFURT, GERMANY
Advertising Agency:
OGILVY FRANKFURT, GERMANY
Executive Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Copywriter:
Lothar Mueller
Advertiser's Supervisor:
Barbara Windisch
Account Manager:
Veronika Sikvolgyi
Art Buyer:
Valerie Opitz
Art Director:
Till Schaffarczyk
Other Credits:
Production: Thomas Mattner
PULP MILL
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Business Equipment & Services
Title:
PULP MILL
Advertiser/Client:
SAP GERMANY
Product/Service:
SAP CONSULTING
Entrant Company:
OGILVY FRANKFURT, GERMANY
Advertising Agency:
OGILVY FRANKFURT, GERMANY
Executive Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Copywriter:
Lothar Mueller
Advertiser's Supervisor:
Barbara Windisch
Account Manager:
Veronika Sikvolgyi
Art Buyer:
Valerie Opitz
Art Director:
Till Schaffarczyk
Other Credits:
Production: Thomas Mattner
TREE
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Commercial Public Services
Title:
TREE
Advertiser/Client:
HOSPITAL ALEMAN
Product/Service:
HOSPITAL ALEMAN - KINDER PLAN
Entrant Company:
DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency:
DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director:
Mariano Serkin/Maxi Itzkoff
Creative Director:
Lucas Panizza/Norberto Vatrano
Copywriter:
Lucas Panizza
Advertiser's Supervisor:
Marcelo Mastrangelo
Account Supervisor:
Valeria Magrini
Producer:
Adrian Aspani
Art Buyer:
Leandro Puch
Art Director:
Norberto Vatrano
Illustrator:
Bruno Tortolano
Photographer:
Malcu/Cato
COOKIES
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Commercial Public Services
Title:
COOKIES
Advertiser/Client:
HOSPITAL ALEMAN
Product/Service:
HOSPITAL ALEMAN - KINDER PLAN
Entrant Company:
DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency:
DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director:
Mariano Serkin/Maxi Itzkoff
Creative Director:
Lucas Panizza/Norberto Vatrano
Copywriter:
Lucas Panizza
Advertiser's Supervisor:
Marcelo Mastrangelo
Account Supervisor:
Valeria Magrini
Producer:
Adrian Aspani
Art Buyer:
Leandro Puch
Art Director:
Norberto Vatrano
Illustrator:
Bruno Tortolano
Photographer:
Malcu/Cato
Other Credits:
Pablo Romanos
STAIRS
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Commercial Public Services
Title:
STAIRS
Advertiser/Client:
HOSPITAL ALEMAN
Product/Service:
HOSPITAL ALEMAN - KINDER PLAN
Entrant Company:
DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency:
DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director:
Mariano Serkin/Maxi Itzkoff
Creative Director:
Lucas Panizza/Norberto Vatrano
Copywriter:
Lucas Panizza
Advertiser's Supervisor:
Marcelo Mastrangelo
Account Supervisor:
Valeria Magrini
Producer:
Adrian Aspani
Art Buyer:
Leandro Puch
Art Director:
Norberto Vatrano
Illustrator:
Bruno Tortolano
Photographer:
Malcu/Cato
Other Credits:
Pablo Romanos
PAPER BATTLEFIELD
1 of 3 Campaign
Type of Entry:
Product & Service
Category:
Corporate Image
Title:
PAPER BATTLEFIELD
Advertiser/Client:
NIKE HONG KONG
Product/Service:
NIKE BASKETBALL LEAGUE
Entrant Company:
McCANN WORLDGROUP Causeway Bay, HONG KONG
Advertising Agency:
McCANN WORLDGROUP Causeway Bay, HONG KONG
Executive Creative Director:
Spencer Wong
Creative Director:
Chris Fong/Nick Lim/Terry Tsang
Copywriter:
Terry Tsang/Wong Wai
Account Manager:
Yen Lee/Penelope Yau/Calton Chu
Art Director:
Chris Fong/Cherry Yiu/Nicky Sun
PAPER BATTLEFIELD
2 of 3 Campaign
Type of Entry:
Product & Service
Category:
Corporate Image
Title:
PAPER BATTLEFIELD
Advertiser/Client:
NIKE HONG KONG
Product/Service:
NIKE BASKETBALL LEAGUE
Entrant Company:
McCANN WORLDGROUP Causeway Bay, HONG KONG
Advertising Agency:
McCANN WORLDGROUP Causeway Bay, HONG KONG
Executive Creative Director:
Spencer Wong
Creative Director:
Nick Lim/Terry Tsang/Chris Fong
Copywriter:
Terry Tsang/Wong Wai
Account Manager:
Yen Lee/Penelope Yau/Calton Chu
Art Director:
Cherry Yiu/Nicky Sun
PAPER BATTLEFIELD
3 of 3 Campaign
Type of Entry:
Product & Service
Category:
Corporate Image
Title:
PAPER BATTLEFIELD
Advertiser/Client:
NIKE HONG KONG
Product/Service:
NIKE BASKETBALL LEAGUE
Entrant Company:
McCANN WORLDGROUP Causeway Bay, HONG KONG
Advertising Agency:
McCANN WORLDGROUP Causeway Bay, HONG KONG
Executive Creative Director:
Spencer Wong
Creative Director:
Nick Lim/Terry Tsang/Chris Fong
Copywriter:
Terry Tsang/Wong Wai
Account Manager:
Yen Lee/Penelope Yau/Calton Chu
Art Director:
Cherry Yiu/Nicky Sun
REAL SIZE HOME
1 of 5 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
REAL SIZE HOME
Advertiser/Client:
ABBE PIERRE FOUNDATION
Product/Service:
ANNUAL DECENT HOUSING CAMPAIGN
Entrant Company:
BDDP & FILS Paris, FRANCE
Advertising Agency:
BDDP & FILS Paris, FRANCE
Creative Director:
Guillaume-Ulrich Chifflot
Copywriter:
Emmanuel De Dieuleveult
Account Supervisor:
Irache Martinez
Art Buyer:
Marie Ferrara
Art Director:
David Derouet
Photographer:
Ronan Merot
SHELTER HOME
2 of 5 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
SHELTER HOME
Advertiser/Client:
ABBE PIERRE FOUNDATION
Product/Service:
ANNUAL DECENT HOUSING CAMPAIGN
Entrant Company:
BDDP & FILS Paris, FRANCE
Advertising Agency:
BDDP & FILS Paris, FRANCE
Creative Director:
Guillaume-Ulrich Chifflot
Copywriter:
Emmanuel De Dieuleveult
Account Supervisor:
Irache Martinez
Art Buyer:
Marie Ferrara
Art Director:
David Derouet
Photographer:
Ronan Merot
CROWDED
3 of 5 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
CROWDED
Advertiser/Client:
ABBE PIERRE FOUNDATION
Product/Service:
ANNUAL DECENT HOUSING CAMPAIGN
Entrant Company:
BDDP & FILS Paris, FRANCE
Advertising Agency:
BDDP & FILS Paris, FRANCE
Creative Director:
Guillaume-Ulrich Chifflot
Copywriter:
Emmanuel De Dieuleveult
Account Supervisor:
Irache Martinez
Art Buyer:
Marie Ferrara
Art Director:
David Derouet
Photographer:
Ronan Merot
THE AD SQUATTER
4 of 5 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
THE AD SQUATTER
Advertiser/Client:
ABBE PIERRE FOUNDATION
Product/Service:
ANNUAL DECENT HOUSING CAMPAIGN
Entrant Company:
BDDP & FILS Paris, FRANCE
Advertising Agency:
BDDP & FILS Paris, FRANCE
Creative Director:
Guillaume-Ulrich Chifflot
Copywriter:
Emmanuel De Dieuleveult
Account Supervisor:
Irache Martinez
Art Buyer:
Marie Ferrara
Art Director:
David Derouet
Photographer:
Ronan Merot
PARKING
5 of 5 Campaign
Type of Entry:
Product & Service
Category:
Public Awareness Messages
Title:
PARKING
Advertiser/Client:
ABBE PIERRE FOUNDATION
Product/Service:
ANNUAL DECENT HOUSING CAMPAIGN
Entrant Company:
BDDP & FILS Paris, FRANCE
Advertising Agency:
BDDP & FILS Paris, FRANCE
Creative Director:
Guillaume-Ulrich Chifflot
Copywriter:
Emmanuel De Dieuleveult
Account Supervisor:
Irache Martinez
Art Buyer:
Marie Ferrara
Art Director:
David Derouet
Photographer:
Ronan Merot
EXPLORER
1 of 3 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
EXPLORER
Advertiser/Client:
NIKON SINGAPORE
Product/Service:
NIKON S60 CAMERA
Entrant Company:
EURO RSCG SINGAPORE, SINGAPORE
Advertising Agency:
EURO RSCG SINGAPORE, SINGAPORE
Executive Creative Director:
Victor Ng
Creative Director:
Victor Ng
Copywriter:
Victor Ng/Stephen Kyriakou
Account Supervisor:
Mark Ho
Art Director:
Lee Hsueh Ling
Illustrator:
Ricky Haryadi
Photographer:
Jeremy Wong
VOYEURS
2 of 3 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
VOYEURS
Advertiser/Client:
NIKON SINGAPORE
Product/Service:
NIKON S60 CAMERA
Entrant Company:
EURO RSCG SINGAPORE, SINGAPORE
Advertising Agency:
EURO RSCG SINGAPORE, SINGAPORE
Executive Creative Director:
Victor Ng
Creative Director:
Victor Ng
Copywriter:
Victor Ng/Stephen Kyriakou
Account Supervisor:
Mark Ho
Art Director:
Lee Hsueh Ling
Illustrator:
Ricky Haryadi
Photographer:
Jeremy Wong
HOTEL
3 of 3 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
HOTEL
Advertiser/Client:
NIKON SINGAPORE
Product/Service:
NIKON S60 CAMERA
Entrant Company:
EURO RSCG SINGAPORE, SINGAPORE
Advertising Agency:
EURO RSCG SINGAPORE, SINGAPORE
Executive Creative Director:
Victor Ng
Creative Director:
Victor Ng
Copywriter:
Victor Ng/Stephen Kyriakou
Account Supervisor:
Mark Ho
Art Director:
Lee Hsueh Ling
Illustrator:
Ricky Haryadi
Photographer:
Jeremy Wong
ALCOHOLIC
1 of 4 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
ALCOHOLIC
Advertiser/Client:
STICHTING GEHEIM GEWELD
Product/Service:
CHARITY
Entrant Company:
SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Advertising Agency:
SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Executive Creative Director:
Magnus Olsson
Creative Director:
Magnus Olsson
Copywriter:
Avinash Sampath
Account Manager:
Maryse Van Der Velde
Account Supervisor:
Marieke De Groot
Art Director:
Tim Bishop
Other Credits:
Jeroen Wartenbergh
ADDICT
2 of 4 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
ADDICT
Advertiser/Client:
STICHTING GEHEIM GEWELD
Product/Service:
CHARITY
Entrant Company:
SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Advertising Agency:
SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Executive Creative Director:
Magnus Olsson
Creative Director:
Magnus Olsson
Copywriter:
Avinash Sampath
Account Manager:
Maryse Van Der Velde
Account Supervisor:
Marieke De Groot
Art Director:
Tim Bishop
Other Credits:
Jeroen Wartenbergh
SUICIDE
3 of 4 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
SUICIDE
Advertiser/Client:
STICHTING GEHEIM GEWELD
Product/Service:
CHARITY
Entrant Company:
SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Advertising Agency:
SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Executive Creative Director:
Magnus Olsson
Creative Director:
Magnus Olsson
Copywriter:
Avinash Sampath
Account Manager:
Maryse Van Der Velde
Account Supervisor:
Marieke De Groot
Art Director:
Tim Bishop
Other Credits:
Jeroen Wartenbergh
OBESITY
4 of 4 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
OBESITY
Advertiser/Client:
STICHTING GEHEIM GEWELD
Product/Service:
CHARITY
Entrant Company:
SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Advertising Agency:
SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Executive Creative Director:
Magnus Olsson
Creative Director:
Magnus Olsson
Copywriter:
Avinash Sampath
Account Manager:
Maryse Van Der Velde
Account Supervisor:
Marieke De Groot
Art Director:
Tim Bishop
Other Credits:
Jeroen Wartenbergh
STEPS
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
STEPS
Advertiser/Client:
NIKE
Product/Service:
NIKE
Entrant Company:
OGILVY JOHANNESBURG, SOUTH AFRICA
Advertising Agency:
OGILVY JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer:
Gerry Human
Executive Creative Director:
Fran Luckin
Creative Director:
Mike Martin
Copywriter:
Alison Hingle
Advertiser's Supervisor:
Greg Lewthwaite
Account Supervisor:
Manuela De Deus
Art Buyer:
Mare Hofmeyer
Art Director:
Mike Martin/Kamohelo Chakela
Photographer:
Chris Saunders
Typographer:
Mike Martin
ICE CREAM
1 of 2 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
ICE CREAM
Advertiser/Client:
GLAXOSMITHKLINE
Product/Service:
SENSODYNE
Entrant Company:
MATOSGREY SГ?o Paulo, BRAZIL
Advertising Agency:
MATOSGREY SГ?o Paulo, BRAZIL
Chief Creative Officer:
Silvio Matos
Executive Creative Director:
Silvio Matos
Creative Director:
Silvio Matos/Guy Costa And Leandro Castilho
Copywriter:
Silvio Matos And Leandro Castilho
Advertiser's Supervisor:
Tim Wright
Planner:
Adolfo Haig/Sabrina ThomГc And Marcella Braga
Account Manager:
Maureen Maldari
Art Buyer:
Gustavo Santos And Bruna Tombolatto
Art Director:
Guy Costa
Typographer:
Alexandre Garcia And Gabriella Carpinelli
COFFEE
2 of 2 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Small Scale
Title:
COFFEE
Advertiser/Client:
GLAXOSMITHKLINE
Product/Service:
SENSODYNE
Entrant Company:
MATOSGREY SГ?o Paulo, BRAZIL
Advertising Agency:
MATOSGREY SГ?o Paulo, BRAZIL
Chief Creative Officer:
Silvio Matos
Executive Creative Director:
Silvio Matos
Creative Director:
Silvio Matos/Guy Costa And Leandro Castilho
Copywriter:
Silvio Matos And Leandro Castilho
Advertiser's Supervisor:
Tim Wright
Account Manager:
Maureen Maldari
Art Buyer:
Gustavo Santos And Bruna Tombolatto
Art Director:
Guy Costa
Typographer:
Alexandre Garcia And Gabriella Carpinelli
HEARTBEAT
1 of 2 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Large Scale
Title:
HEARTBEAT
Advertiser/Client:
ZГ?RCHER KAMMERORCHESTER
Product/Service:
CLASSICAL MUSIC
Entrant Company:
EURO RSCG GROUP SWITZERLAND Zurich, SWITZERLAND
Advertising Agency:
EURO RSCG GROUP SWITZERLAND Zurich, SWITZERLAND
Creative Director:
Axel Eckstein
Account Manager:
Cornelia DГ?rst
Account Supervisor:
Walter Tagliaferri
Art Buyer:
Anna Colby
Art Director:
Rob Hartmann/Isabelle BГ?hler
Illustrator:
Andrea Ulrich/Nadja Stadelmann
Other Credits:
Chief Executive Officer: Frank Bodin
TEAR
2 of 2 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Large Scale
Title:
TEAR
Advertiser/Client:
ZГ?RCHER KAMMERORCHESTER
Product/Service:
CLASSICAL MUSIC
Entrant Company:
EURO RSCG GROUP SWITZERLAND Zurich, SWITZERLAND
Advertising Agency:
EURO RSCG GROUP SWITZERLAND Zurich, SWITZERLAND
Creative Director:
Axel Eckstein
Account Manager:
Cornelia DГ?rst
Account Supervisor:
Walter Tagliaferri
Art Buyer:
Anna Colby
Art Director:
Rob Hartmann/Isabelle BГ?hler
Illustrator:
Andrea Ulrich/Nadja Stadelmann
Other Credits:
Chief Executive Officer: Frank Bodin
WOMAN
1 of 2 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Large Scale
Title:
WOMAN
Advertiser/Client:
BAYER
Product/Service:
BAYER
Entrant Company:
ALMAPBBDO SГ?o Paulo, BRAZIL
Advertising Agency:
ALMAPBBDO SГ?o Paulo, BRAZIL
Chief Creative Officer:
Marcello Serpa
Executive Creative Director:
Marcello Serpa
Creative Director:
Luiz Sanches/DulcГ-dio Caldeira
Copywriter:
AndrГc Kassu
Art Director:
Marcos Medeiros
Illustrator:
JГєnior Cortizo/Daniel Moreno
Typographer:
JosГc Roberto Bezerra
MAN
2 of 2 Campaign
Type of Entry:
Point of Purchase
Category:
Point of Purchase: Large Scale
Title:
MAN
Advertiser/Client:
BAYER
Product/Service:
BAYER
Entrant Company:
ALMAPBBDO SГ?o Paulo, BRAZIL
Advertising Agency:
ALMAPBBDO SГ?o Paulo, BRAZIL
Chief Creative Officer:
Marcello Serpa
Executive Creative Director:
Marcello Serpa
Creative Director:
Luiz Sanches/DulcГ-dio Caldeira
Copywriter:
AndrГc Kassu
Art Director:
Marcos Medeiros
Illustrator:
JГєnior Cortizo/Daniel Moreno
Typographer:
JosГc Roberto Bezerra
THE ELUSIVE COASTER
Type of Entry:
Ambient
Category:
Ambient: Bars, Restaurants & Stores, etc.
Title:
THE ELUSIVE COASTER
Advertiser/Client:
SAB MILLER INDIA
Product/Service:
DON'T DRINK & DRIVE BY FOSTER'S
Entrant Company:
OGILVY & MATHER Bangalore, INDIA
Advertising Agency:
OGILVY & MATHER Bangalore, INDIA
Chief Creative Officer:
Piyush Pandey
Creative Director:
Malvika Mehra/Amit Akali/Deepak Joshi
Copywriter:
Manoj Jacob
Account Supervisor:
Soju Varghese
Art Director:
C Ravikumar
Other Credits:
Production - V Sundar/B S Srikanth
Description of Ambient execution:
SAB Miller India (the official distributors of Foster's beer in India), as a part of their Corporate Social Responsibility campaign, wanted to communicate the hazards of drinking and driving, in an entertaining and memorable manner, at all their key accounts (pubs), across all major metros in India.
We created a set of coasters with pictures of cars printed on them and placed them at all major pubs that served Foster's beer. At first glance they appeared to be normal coasters, until you placed your mug of Foster's on them, that is.
When you did, the magnets concealed under the mug and the coaster repelled repelled each other (thanks to the opposite polarities) After recovering from their initial surprise, the TG saw the message - 'drinking and driving don't mix', printed on the mugs.
This point-of-sale activity effectively communicated the proposition right at the point of consumption. Generating a lot of word-of-mouth and communicating the basic message in an entertaining yet relevant manner.
DOOR HANGER
Type of Entry:
Ambient
Category:
Ambient: Small Scale Special Solutions
Title:
DOOR HANGER
Advertiser/Client:
THE ECONOMIST
Product/Service:
THE ECONOMIST
Entrant Company:
BBDO New York, USA
Advertising Agency:
BBDO New York, USA
Chief Creative Officer:
David Lubars/Bill Bruce
Creative Director:
Senior Creative Director: Kara Goodrich; Creative Director: James Clunie
Copywriter:
Kara Goodrich
Account Supervisor:
Kate Houghton/Clayton Ruebensaal/Robin Quill
Producer:
Kathy Lando
Art Director:
James Clunie
IKEA STAIRCASE DRAWER
Type of Entry:
Ambient
Category:
Ambient: Special Build
Title:
IKEA STAIRCASE DRAWER
Advertiser/Client:
IKEA MALAYSIA
Product/Service:
STORAGE PRODUCTS
Entrant Company:
LOWE & PARTNERS KUALA LUMPUR, MALAYSIA
Advertising Agency:
LOWE & PARTNERS KUALA LUMPUR, MALAYSIA
Executive Creative Director:
Ng Heok Seong
Creative Director:
Ng Heok Seong
Copywriter:
Mohan Prabhakar
Advertiser's Supervisor:
Yeong Tze Kuen
Account Supervisor:
Ong Bee Lin/Nicole Wong
Producer:
Eddie Lee
Art Director:
Joseph Lee
Illustrator:
Desmond Phang
Photographer:
Hoch/Studio Pashe
Description of Ambient execution:
The objective of the communication was to highlight IKEAв?Ts innovative ways to save space. The idea presents IKEA storeв?Ts main staircase as a chest of drawers with everything inside neatly organised, highlighting the efficient use of space in an impactful and larger-than-life manner.
English Translation of Main Headlines:
-
INGRES' BATHER 2009
1 of 3 Campaign
Type of Entry:
Ambient
Category:
Ambient: Special Build
Title:
INGRES' BATHER 2009
Advertiser/Client:
ANAD
Product/Service:
EATING DISORDER CHARITY
Entrant Company:
OGILVY FRANKFURT, GERMANY
Advertising Agency:
OGILVY FRANKFURT, GERMANY
Executive Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Copywriter:
Sabina Hesse/Albert S. Chan
Advertiser's Supervisor:
Claudia Engel
Account Supervisor:
Veronika Sikvolgyi
Art Buyer:
Christina Hufgard
Art Director:
Sabina Hesse/Albert S. Chan
Illustrator:
Painter: Remus Grecu
Photographer:
Jo Bacherl
Other Credits:
Art Buyer: Valerie Opitz
Description of Ambient execution:
ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness.
To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.
BOUCHER'S NUDE 2009
2 of 3 Campaign
Type of Entry:
Ambient
Category:
Ambient: Special Build
Title:
BOUCHER'S NUDE 2009
Advertiser/Client:
ANAD
Product/Service:
EATING DISORDER CHARITY
Entrant Company:
OGILVY FRANKFURT, GERMANY
Advertising Agency:
OGILVY FRANKFURT, GERMANY
Executive Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Copywriter:
Sabina Hesse/Albert S. Chan
Advertiser's Supervisor:
Claudia Engel
Account Supervisor:
Veronika Sikvolgyi
Art Buyer:
Christina Hufgard
Art Director:
Sabina Hesse/Albert S. Chan
Illustrator:
Painter: Remus Grecu
Photographer:
Jo Bacherl
Other Credits:
Art Buyer: Valerie Opitz
Description of Ambient execution:
ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness.
To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.
MANET'S OLYMPIA 2009
3 of 3 Campaign
Type of Entry:
Ambient
Category:
Ambient: Special Build
Title:
MANET'S OLYMPIA 2009
Advertiser/Client:
ANAD
Product/Service:
EATING DISORDER CHARITY
Entrant Company:
OGILVY FRANKFURT, GERMANY
Advertising Agency:
OGILVY FRANKFURT, GERMANY
Executive Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Creative Director:
Dr. Stephan Vogel/Christian Mommertz
Copywriter:
Sabina Hesse/Albert S. Chan
Advertiser's Supervisor:
Claudia Engel
Account Supervisor:
Veronika Sikvolgyi
Art Buyer:
Christina Hufgard
Art Director:
Sabina Hesse/Albert S. Chan
Illustrator:
Painter: Remus Grecu
Photographer:
Jo Bacherl
Other Credits:
Art Buyer: Valerie Opitz
Description of Ambient execution:
ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness.
To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.
GRENADE
Type of Entry:
Ambient
Category:
Ambient: Special Build
Title:
GRENADE
Advertiser/Client:
RODNEY DISTRICT COUNCIL
Product/Service:
ANTI SPEEDING
Entrant Company:
SAATCHI & SAATCHI NZ Auckland, NEW ZEALAND
Advertising Agency:
SAATCHI & SAATCHI NZ Auckland, NEW ZEALAND
Executive Creative Director:
Mike O'Sullivan
Creative Director:
Luke Chess
Copywriter:
Mike Felix
Account Supervisor:
Account Director: James Polhill
Producer:
Agency Producer: Richard Mayo-Smith. Studio Producer: Heath Davy
Art Director:
Matthew Swinburne
Other Credits:
Editor: Ian Bennett. Exhibition Production: Three Sixty/Pyro Company
Description of Ambient execution:
The Rodney district contains a highway that leads north of Auckland, New Zealand's largest city. Itв?Ts one of the most dangerous roads in New Zealand and has a rising death toll due specifically to speeders. The message: Slow down. We wanted to prove how violent the force in a crash was, so we had an engineer calculate what a head on collision would be equal to in grenades. At 125 kph it is equal to 10 grenades exploding. To demonstrate this we blew up a car, collected the debris, reconstructed it with 1000's of pieces of string and invited people to see it. Visitors included the Government officials, TV3 news (News Zealand's main news station) and, but most importantly, a surprising number of 18-25 year old males.
ART AGAINST DRINK DRIVING - PHASE 2
Type of Entry:
Ambient
Category:
Ambient: Stunts & Live Advertising
Title:
ART AGAINST DRINK DRIVING - PHASE 2
Advertiser/Client:
HELP
Product/Service:
ANTI-DRINK DRIVING AWARENESS CAMPAIGN
Entrant Company:
BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA
Advertising Agency:
BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA
Chief Creative Officer:
Ronald Ng
Executive Creative Director:
Mun
Copywriter:
Kevin Le/Ronald Ng
Advertiser's Supervisor:
Juliet Chan
Account Supervisor:
Junisa Sidek
Art Director:
Mun/Kelvin Leong/Aidan Au/Pebble Goh
Typographer:
Mun
Other Credits:
Sham Van Boonstra/Azi Shafian/Uzz Taufek
Description of Ambient execution:
We took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts.
We then displayed it at a college where this crude example of art imitating life, juxtaposed with a hard-hitting message, caught the attention of passers-by.
Finally, we put up pledge boards for people to show their support for the campaign.
In July 2008, we launched a college competition where students can create their own interpretations of the result of drink driving.
AXE RUNNING
Type of Entry:
Ambient
Category:
Ambient: Stunts & Live Advertising
Title:
AXE RUNNING
Advertiser/Client:
UNILEVER
Product/Service:
AXE
Entrant Company:
UNCLE GREY Г:rhus, DENMARK
Advertising Agency:
UNCLE GREY Г:rhus, DENMARK
Creative Director:
Per Pedersen
Copywriter:
Michael Paterson
Art Director:
Jesper Hansen/Rasmus Gottliebsen
Other Credits:
M2 Film
Description of Ambient execution:
Every year Europeв?Ts largest womens running event takes place in Denmark. On June 3, 2008, more than 6.000 women participated in the race and an enourmous crowd along the roads was following the event.
Immediately after the race begins, a man in an AXE T-shirt jumps over the fence approximately 100 meters after the Starting Line. He begins to spray himself with AXE deodorant and starts to run along the route, when the 6.000 women gets near him.
From the point of view of the spectators along the road, they saw a man в?" wearing an AXE T-shirt в?" that was being hunted by over 6.000 women.
HOME FURNISHING LINER
Type of Entry:
Ambient
Category:
Ambient: Transit
Title:
HOME FURNISHING LINER
Advertiser/Client:
IKEA JAPAN
Product/Service:
IKEA STORE LAUNCH IN KANSAI
Entrant Company:
ADK Tokyo, JAPAN
Advertising Agency:
ADK Tokyo, JAPAN
2nd Advertising Agency:
DRILL Tokyo, JAPAN
Executive Creative Director:
Ken Shimizu
Creative Director:
Osamu Enari
Copywriter:
Takeshi Tsuji
Account Supervisor:
Hiroko Uchigaki/Kazuha Okuda
Producer:
Naoko Sato/Ryuji Ueno
Art Director:
Akio Yamauchi
Description of Ambient execution:
Brief>Persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region.
Execution>We hi-jacked an entire train both inside and outside, furnished with IKEA extiles, demonstrating that a monotonous daily place can be transformed into a place full of inspiration, with just a piece of textiles. The train is a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store, that represents в??From the place to sleep To home to enjoyв??.
Result>TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM.
Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers.
To publicise the bwin porra (sweepstake) for the classic football match in Spain, Real Madridв?"Barcelona, we at bwin, the leading European online betting company, set up two LED boardsв?"one in Madrid (Paseo de la Castellana), and the other in Barcelona (Diagonal del Mar). These boards gave the two sets of supporters the opportunity to mandarse a la porra (send each other to Hell). Each board featured messages from the opposing fans, messages which changed every 20 seconds.
The messages were sent through the webpage irosalaporra.com and appeared on the board in the chosen city. The messages on the two boards could also be read from the webpage as they appeared, thanks to webcams which recorded and broadcast 24 hours a day.
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