| JUMPERS |
|
|
| 1 of 2 Campaign |
| Type of Entry: | Product & Service |
| Category: | Savoury Foods |
| Title: | JUMPERS |
| Advertiser/Client: | FLEMISH MILK BOARD (VLAM) |
| Product/Service: | MILK |
| Entrant Company: | DUVAL GUILLAUME BRUSSELS, BELGIUM |
| Advertising Agency: | DUVAL GUILLAUME BRUSSELS, BELGIUM |
| Creative Director: | Katrien Bottez/Peter Ampe |
| Copywriter: | Hans & Raoul |
| Agency Producer: | Emily Rammant |
| Advertiser's Supervisor: | Ludo Willems/Frederik Vandermersch |
| Account Manager: | Greet Wachters/Annelies Van Der Donck |
| Account Supervisor: | Isabel Peeters |
| Production Company: | LATCHO DROM Brussels, BELGIUM |
| Director: | Manu Coeman |
| Producer: | Julie Bosteels |
| Art Director: | Hans & Raoul |
| Brief Explanation: |
| Drink milk now for later
With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.
The commercials build on how we all see our future: we all want to grow old, but we donв?Tt want to feel old. Thatв?Ts why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later. |
|
| FREESTYLER |
|
|
| 2 of 2 Campaign |
| Type of Entry: | Product & Service |
| Category: | Savoury Foods |
| Title: | FREESTYLER |
| Advertiser/Client: | FLEMISH MILK BOARD (VLAM) |
| Product/Service: | MILK |
| Entrant Company: | DUVAL GUILLAUME BRUSSELS, BELGIUM |
| Advertising Agency: | DUVAL GUILLAUME BRUSSELS, BELGIUM |
| Creative Director: | Katrien Bottez/Peter Ampe |
| Copywriter: | Hans & Raoul |
| Agency Producer: | Emily Rammant |
| Advertiser's Supervisor: | Ludo Willems/Frederik Vandermersch |
| Account Manager: | Greet Wachters/Annelies Van Der Donck |
| Account Supervisor: | Isabel Peeters |
| Production Company: | LATCHO DROM Brussels, BELGIUM |
| Director: | Manu Coeman |
| Producer: | Julie Bosteels |
| Art Director: | Hans & Raoul |
| Brief Explanation: |
| Drink milk now for later
With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.
The commercials build on how we all see our future: we all want to grow old, but we donв?Tt want to feel old. Thatв?Ts why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later. |
|
| GO ON LAD |
|
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| Type of Entry: | Product & Service |
| Category: | Sweet Foods & Snacks |
| Title: | GO ON LAD |
| Advertiser/Client: | PREMIER FOODS |
| Product/Service: | HOVIS BREAD |
| Entrant Company: | MILES CALCRAFT BRIGINSHAW DUFFY London, UNITED KINGDOM |
| Advertising Agency: | MILES CALCRAFT BRIGINSHAW DUFFY London, UNITED KINGDOM |
| Executive Creative Director: | Paul Briginshaw/Malcolm Duffy |
| Creative Director: | Danny Brooke-Taylor |
| Copywriter: | Gavin Torrance |
| Agency Producer: | Lorraine Geoghegan |
| Production Company: | RATTLING STICK London, UNITED KINGDOM |
| Director: | Ringan Ledwidge |
| Producer: | Sally Humphries |
| Editor: | Rich Orrick, Work |
| Music: Artist/Title: | Abi Leland |
| Art Director: | Danny Hunt |
| Lighting: | Alwin Kuchler |
| Brief Explanation: |
| The Brief
Re-launch the Hovis brand, catapulting it back to its rightful place in the hearts, minds and shopping baskets of the British public. Communicate the return of the iconic Little Brown Loaf.
The Work
An epic film that is 122 seconds long (one second for every year Hovis has been around. Follows a little boyв?Ts perilous journey from 1886 to the present day, bringing the Hovis little brown loaf home to his mam, through our nationв?Ts most important and iconic events. |
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| MARIACHIS |
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| Type of Entry: | Product & Service |
| Category: | Sweet Foods & Snacks |
| Title: | MARIACHIS |
| Advertiser/Client: | MARS MEXICO |
| Product/Service: | SKWINKLES SWEETS |
| Entrant Company: | LEO BURNETT MEXICO, MEXICO |
| Advertising Agency: | LEO BURNETT MEXICO, MEXICO |
| Chief Creative Officer: | Jorge Aguilar |
| Executive Creative Director: | Rafael Martinez |
| Creative Director: | Luis Hernandez |
| Copywriter: | Rafael Martinez/Luis Hernandez/David Marcos |
| Agency Producer: | Ximena Aguirre |
| Account Supervisor: | Marcela Berlanga |
| Production Company: | CENTRAL FILMS Mexico City, MEXICO |
| Art Director: | Mariana Orozco/Mariela Rueda |
| Brief Explanation: |
| Skwinkles are spicy sweets, a weird combination even for the weirdest standards. Standards which might include a tennis match where the players ride Mexican mariachis. |
|
| TAILOR |
|
|
| Type of Entry: | Product & Service |
| Category: | Sweet Foods & Snacks |
| Title: | TAILOR |
| Advertiser/Client: | MARS |
| Product/Service: | SKITTLES |
| Entrant Company: | TBWA\CHIAT\DAY New York, USA |
| Advertising Agency: | TBWA\CHIAT\DAY New York, USA |
| Chief Creative Officer: | Mark Figliulo |
| Creative Director: | Ian Reichenthal/Scott Vitrone |
| Copywriter: | Eric Kallman |
| Agency Producer: | Nathy Aviram; Assistant Producer: Laura Rosenshine |
| Production Company: | MJZ Los Angeles, USA |
| Director: | Tom Kuntz |
| Producer: | Scott Kaplan |
| Editor: | Editor: Gavin Cutler, Mackenzie Cutler; Assistant Editor: Erik Laroi |
| Animation: | Visual Effects: The Mill NY; Flame Artist: Angus Kneale; Producer: Jo Arghiris |
| Art Director: | Craig Allen |
| Other Credits: | Telecine: Company 3 NY; Colourist: Tim Masick |
| Brief Explanation: |
| Our brief was to continue the Skittles в??Experience the Rainbowв?T campaign with a television execution that would increase brand loyalty and purchase frequency. The campaign is aimed at teens from 12-17, with a creative bulls-eye of 16 years of age.
Our solution was to take another peek into an everyday situation in the Skittles world, where the magical meets mundane reality in an unexpected way. |
|
| BOSS |
|
|
| 1 of 2 Campaign |
| Type of Entry: | Product & Service |
| Category: | Non-Alcoholic Drinks |
| Title: | BOSS |
| Advertiser/Client: | NATIONAL FOODS |
| Product/Service: | DARE ICED COFFEE |
| Entrant Company: | BMF Sydney, AUSTRALIA |
| Advertising Agency: | BMF Sydney, AUSTRALIA |
| Executive Creative Director: | Warren Brown |
| Creative Director: | Simon Langley |
| Copywriter: | Richard Morgan/Steven Thomson |
| Agency Producer: | Mandy Payne |
| Advertiser's Supervisor: | John Wardley |
| Account Supervisor: | David Flanagan/Clare Kerlin/Simon Jarvis |
| Production Company: | CHERUB PICTURES Sydney, AUSTRALIA |
| Director: | Justin Kurzel |
| Producer: | Serena Paull |
| Editor: | Adam Wills |
| Art Director: | Nils Eberhardt |
| Post Production: | The Lab/Fin Design |
| Brief Explanation: |
| We created a new campaign for DARE iced coffee, positioning DARE as the great alternative to hot coffee. The idea is based on the insight that when someone asks you to в??go for a coffeeв??, it can often be a subtext for a deeper more awkward conversation. |
|
| GIRLFRIEND |
|
|
| 2 of 2 Campaign |
| Type of Entry: | Product & Service |
| Category: | Non-Alcoholic Drinks |
| Title: | GIRLFRIEND |
| Advertiser/Client: | NATIONAL FOODS |
| Product/Service: | DARE ICED COFFEE |
| Entrant Company: | BMF Sydney, AUSTRALIA |
| Advertising Agency: | BMF Sydney, AUSTRALIA |
| Executive Creative Director: | Warren Brown |
| Creative Director: | Simon Langley |
| Copywriter: | Richard Morgan/Steven Thomson |
| Agency Producer: | Mandy Payne |
| Advertiser's Supervisor: | John Wardley |
| Account Supervisor: | David Flanagan/Clare Kerlin/Simon Jarvis |
| Production Company: | CHERUB PICTURES Sydney, AUSTRALIA |
| Director: | Justin Kurzel |
| Producer: | Serena Paull |
| Editor: | Adam Wills |
| Art Director: | Nils Eberhardt |
| Post Production: | The Lab/Fin Design |
| Brief Explanation: |
| We created a new campaign for DARE iced coffee, positioning DARE as the great alternative to hot coffee. The idea is based on the insight that when someone asks you to в??go for a coffeeв??, it can often be a subtext for a deeper more awkward conversation. |
|
| TAXI |
|
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| Type of Entry: | Product & Service |
| Category: | Non-Alcoholic Drinks |
| Title: | TAXI |
| Advertiser/Client: | PEPSI-QTG CANADA |
| Product/Service: | TROPICANA TROPICS |
| Entrant Company: | BBDO CANADA Toronto, CANADA |
| Advertising Agency: | BBDO CANADA Toronto, CANADA |
| Executive Creative Director: | Ian MacKellar |
| Copywriter: | Jamie Marcovitch |
| Agency Producer: | Beatrice Bodogh |
| Advertiser's Supervisor: | Shirley Mukerjea |
| Account Supervisor: | Kelly McGuire |
| Production Company: | SONS AND DAUGHTERS PRODUCTIONS Toronto, CANADA |
| Director: | David Hicks |
| Producer: | Neil Bartley |
| Editor: | Matt Dell, Ricochet Post Productions |
| Sound Design/Arrangement: | Ricochet Post Productions |
| Art Director: | Todd Cornelius |
| Lighting: | Tico Poulakakis |
| Brief Explanation: |
| Our client, Tropicana Tropics juice, wanted winter ravaged Canadians in desperate need of a tropical escape to realize that Topics juice is just the ticket. One glass is just like a quick trip to the tropics. We illustrated that literally, by taking iconic moments of tropical escape and shortening them considerably. And what better way to show a quick trip than through quick 15 second commercials. |
|
| ENCOUNTER |
|
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| Type of Entry: | Product & Service |
| Category: | Non-Alcoholic Drinks |
| Title: | ENCOUNTER |
| Advertiser/Client: | THE COCA-COLA COMPANY |
| Product/Service: | COCA-COLA |
| Entrant Company: | McCANN ERICKSON Madrid, SPAIN |
| Advertising Agency: | McCANN ERICKSON Madrid, SPAIN |
| Chief Creative Officer: | Leandro Raposo |
| Executive Creative Director: | Monica Moro/Pablo Colonnese/Pablo Stricker |
| Creative Director: | Raquel Martinez |
| Copywriter: | Josep Mascaro |
| Agency Producer: | Luis Felipe Moreno |
| Advertiser's Supervisor: | Marta Fontcuberta |
| Account Supervisor: | Javier Pascual |
| Production Company: | LANDIA Madrid, SPAIN |
| Director: | Andy Fogwill |
| Producer: | Ivo Von Vallenhoven |
| Editor: | Jose Ramon Lorenzo |
| Music: Artist/Title: | Jorge ViГ+als |
| Post Production: | Juan Bascon Insitu |
| Brief Explanation: |
| This campaign appeals to our optimism in times of crisis. It is a real story, with absolutely real characters, in which an encounter takes place between two people: Josep, the oldest man in Spain and Aitana, a newborn baby girl. Drawing on his 102 yearsв?T experience, the old man gives her a series of common sense tips, in order to help her engage in life with keenness and excitement because, in spite of the hard times we have to endure, weв?Tre here to be happy. |
|
| WELCOME BACK |
|
|
| Type of Entry: | Product & Service |
| Category: | Household: Other |
| Title: | WELCOME BACK |
| Advertiser/Client: | THE CLOROX COMPANY |
| Product/Service: | KINGSFORD CHARCOAL |
| Entrant Company: | DDB WEST San Francisco, USA |
| Advertising Agency: | DDB WEST San Francisco, USA |
| Chief Creative Officer: | Lisa Bennett |
| Creative Director: | Mike Andrews |
| Copywriter: | Jim Bosiljevac |
| Agency Producer: | Bryan Holt |
| Advertiser's Supervisor: | Suzanne Sengelmann |
| Planner: | Stacey Grier/Mark Lewis |
| Account Supervisor: | Vicki Sanders |
| Production Company: | MOXIE PICTURES Los Angeles, USA |
| Director: | Frank Todaro |
| Producer: | Roger Zorovich |
| Editor: | Tim Brooks, Filmcore |
| Sound Design/Arrangement: | One Union |
| Art Director: | Lance Vining |
| Other Credits: | Director Of Production: Frank Brooks |
| Brief Explanation: |
| A man is brought out of hibernation by a neighborв?Ts cookout. He emerges dazed and disoriented, shocked to discover that while he was sleeping inside his house, winter has ended and grilling season had begun. |
|
| SQUARES |
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| Type of Entry: | Product & Service |
| Category: | Cosmetics & Beauty |
| Title: | SQUARES |
| Advertiser/Client: | UNILEVER |
| Product/Service: | AXE DEODORANT |
| Entrant Company: | ponce buenos aires, ARGENTINA |
| Advertising Agency: | ponce buenos aires, ARGENTINA |
| Executive Creative Director: | HernГЎn Ponce/HernГЎn Ibarra/Walter Aregger |
| Creative Director: | AnalГ-a Rios/Ricardo Armentano |
| Agency Producer: | Roberto Carsillo/Selva Dinelli |
| Advertiser's Supervisor: | Pablo Gazzera/Tomas Marcenaro/Santiago Hunt/Fernando Laratro |
| Account Supervisor: | Nestor Ferreyro |
| Production Company: | REBOLUCION Buenos Aires, ARGENTINA |
| Director: | Armando Bo |
| Producer: | Patricio Alvarez Casado |
| Sound Design/Arrangement: | No Problem |
| Music: Artist/Title: | Swing Musica |
| Post Production: | Metrovision |
| Other Credits: | Client Services Director: Vanina Rudaeff |
| Brief Explanation: |
| The commercial shows us a day in the life of a man that uses Axe Day & Night. From the concept в??one is suitable for general audiences, the other one is notв??, we see situations of flirting during the day, while using Axe Day, but when we get to the night, the image starts to get pixilated. |
|
| GUCCI FLORA |
|
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| Type of Entry: | Product & Service |
| Category: | Cosmetics & Beauty |
| Title: | GUCCI FLORA |
| Advertiser/Client: | PROCTER & GAMBLE PRESTIGE PRODUCTS |
| Product/Service: | FLORA BY GUCCI FRAGRANCE |
| Entrant Company: | FILMMASTER Milan, ITALY |
| Advertising Agency: | REM Rome, ITALY |
| Executive Creative Director: | Riccardo Ruini |
| Planner: | Olivia Mariotti |
| Account Manager: | Elisa Faustini |
| Production Company: | FILMMASTER Milan, ITALY |
| Director: | Chris Cunnigham |
| Producer: | Monica Riccioni-Alessandro Bonino |
| Editor: | Danny Tull |
| Lighting: | Marcel Zyskind |
| Brief Explanation: |
| The commercial focuses on the nature of the scent. Model Abbey Lee, surrounded by endless field of pink flowers, gently inhales the fragrance from a single flower. She is caressed by the scent as she in turn sensuously conducts and manipulates it through the field.
Her movements become ever more hypnotic as the intensity increases, until the final rush overwhelms her completely and her dress bursts into an intensely beautiful butterfly effect of fabric, light and petal. |
|
| BEAUTY BOWLING |
|
|
| Type of Entry: | Product & Service |
| Category: | Toiletries |
| Title: | BEAUTY BOWLING |
| Advertiser/Client: | ALFINE CO. |
| Product/Service: | ESTHE WAM HAIR REMOVAL |
| Entrant Company: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Advertising Agency: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Creative Director: | Takuya Matsuo |
| Copywriter: | Hono Nakano/Wataru Sato |
| Production Company: | PYRAMID FILM Tokyo, JAPAN |
| Director: | Yoshinari Kamiya |
| Producer: | Koichi Hara |
| Editor: | Hirokazu Okamoto |
| Art Director: | Masahide Yoshimi |
| Brief Explanation: |
| For women, being beautiful is about keeping challenging themselves. This ad shows the tragedy of a woman at a beauty championship who failed to take care of herself. It expresses how one single hair can divide the winner and the loser by using the game of bowling by communicating that their body would be perfect with Esthe WAM because they offer professional care during and after the treatment. |
|
| SECRETS AND LIES |
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| Type of Entry: | Product & Service |
| Category: | Clothing, Footwear & Accessories |
| Title: | SECRETS AND LIES |
| Advertiser/Client: | LEVI STRAUSS |
| Product/Service: | 501 JEANS |
| Entrant Company: | BBH London, UNITED KINGDOM |
| Advertising Agency: | BBH London, UNITED KINGDOM |
| Chief Creative Officer: | Sir John Hegarty |
| Executive Creative Director: | Sir John Hegarty |
| Creative Director: | Nick Gill |
| Copywriter: | Jon Fox |
| Agency Producer: | Davud Karbassioun |
| Advertiser's Supervisor: | Jennifer Sey |
| Account Supervisor: | Patricia Mcdonald |
| Production Company: | SONNY London, UNITED KINGDOM |
| Director: | Jeff Labbe |
| Producer: | Helen Kenny/Ran Holst |
| Editor: | Richard Orrick, Work Post) |
| Sound Design/Arrangement: | Aaron Reynolds, Wave Recording Studios |
| Music: Artist/Title: | Isobel Campbell+Mark Lanegan/(Do You Wanna) Come Walk With Me |
| Art Director: | Rik Brown |
| Post Production: | Absoloute Post |
| Brief Explanation: |
| в??Secrets & Liesв?T is one of four films in the Levi'sВR 501ВR Live Unbuttoned campaign. The campaign celebrates the 501ВR's most distinctive product feature - the button-fly; but makes the act of unbuttoning the symbol of a free, open, uninhibited and unrestrained approach to life.
в??Secrets & Liesв?T dramatises what it means to live life unbuttoned. After meeting on a night out a young couple reveal they havenв?Tt been entirely honest with one another. As they unbutton their 501в?TsВR the truth is exposed. The more they reveal about themselves, the closer they become. |
|
| HONDA LIVE |
|
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| Type of Entry: | Product & Service |
| Category: | Cars |
| Title: | HONDA LIVE |
| Advertiser/Client: | HONDA |
| Product/Service: | HONDA ACCORD |
| Entrant Company: | 4 CREATIVE London, UNITED KINGDOM |
| Advertising Agency: | 4 CREATIVE London, UNITED KINGDOM |
| Creative Director: | Tom Tagholm |
| Copywriter: | James Springall |
| Agency Producer: | Senior Producer: Keeley Pratt |
| Production Company: | 4 CREATIVE London, UNITED KINGDOM |
| 2nd Production Company: | NORTH ONE London, UNITED KINGDOM |
| Director: | Tin Van Someren |
| Producer: | Dave Lewis/Sharon Guest, North One |
| Art Director: | Craig Hanratty |
| Other Credits: | Executive Producers: Charlie Read, 4 Creative/John Nolan, North One/ Sound/Camera Facilities: Sis Ob |
| Brief Explanation: |
| Honda wanted to make the launch of the new Honda Accord break seemingly impossible boundaries in keeping with the Honda proposition 'If it's difficult, it's worth doing'. In conjunction with Channel 4, we developed the first ever LIVE (as opposed to as-live) TV commercial. Working with the ATL idea of skydivers, we put together a specialist team to pull off one of the most daring launch events ever seen on TV. 17 skydivers, 7 cameras, filming at 1400 ft, rapidly changing weather conditions, live direction and audio mix - for one, 3 minute 21 second spot, broadcast instantly live on Channel 4. And all in 3 weeks from green light to on-air. It had unprecedented media coverage, in the UK and abroad. |
|
| UNBOXED |
|
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| Type of Entry: | Product & Service |
| Category: | Cars |
| Title: | UNBOXED |
| Advertiser/Client: | AUDI UK |
| Product/Service: | AUDI Q5 |
| Entrant Company: | BBH London, UNITED KINGDOM |
| Advertising Agency: | BBH London, UNITED KINGDOM |
| Creative Director: | Nick Kidney/Kevin Stark |
| Copywriter: | Joakim Saul/Maja Fernqvist |
| Agency Producer: | Olly Chapman |
| Advertiser's Supervisor: | James Millett |
| Planner: | Rachel Hatton/Ed Booty |
| Account Manager: | Oli Pattenden |
| Account Supervisor: | Bill Scott/Simon Coles |
| Production Company: | PASSION PICTURES London, UNITED KINGDOM |
| 2nd Production Company: | FIRST AVE MACHINE New York, USA |
| Director: | Aaron Duffy/Russell Brooke |
| Producer: | Belinda Blacklock |
| Editor: | Passion |
| Music: Artist/Title: | Woody Guthrie/Riding In My Car |
| Animation: | Passion Pictures/1st Avenue Machine |
| Art Director: | Joakim Saul/Maja Fernqvist |
| Lighting: | Tony Brown |
| Post Production: | The Mill |
| Brief Explanation: |
| Centred around a product truth, the ad highlights how Audi substituted straight lines with curves and created an SUV with one of the lowest drag coefficients in its category. This truth is brought to life with в??The new streamlined Audi Q5", presenting us with the opportunity to challenge the category norms; SUVs being commonly perceived as в??boxyв?T, crude and inefficient. Thus the campaign idea is articulated by the line: в??Weв?Tve unboxed the box - The new streamlined Audi Q5.в?? Visually we see a card box unfolded and transformed into a car. |
|
| PARKING |
|
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| Type of Entry: | Product & Service |
| Category: | Other Vehicles, Auto Products & Services |
| Title: | PARKING |
| Advertiser/Client: | VOLKSWAGEN |
| Product/Service: | VOLKSWAGEN PARK ASSIST |
| Entrant Company: | GRABARZ & PARTNER Hamburg, GERMANY |
| Advertising Agency: | GRABARZ & PARTNER Hamburg, GERMANY |
| Executive Creative Director: | Ralf Heuel |
| Creative Director: | Christoph Stricker/Henning Patzner |
| Copywriter: | Constantin Sossidi |
| Advertiser's Supervisor: | Jochen Sengpiehl/Hartmut Seeger/Veronika Ziegaus |
| Account Supervisor: | Peter Stroeh/Angela Jaeger |
| Production Company: | ELEMENT E Hamburg, GERMANY |
| Director: | Alex Feil |
| Music: Artist/Title: | Maximilian Olowinsky/Felix MuМ?ller/Florian Lakenmacher/Duncan Townsend C/O Supreme Music |
| Art Director: | Oliver Zboralski |
| Post Production: | Nhb Ton Gmbh/Never Heard Before Studios |
| Other Credits: | Graphic artist: Eduardo Inderbitzin |
| Brief Explanation: |
| Summary
In this TV commercial, we dramatise the fact that parallel parking is not very
easy. Thanks to Volkswagenв?Ts в??Park Assistв??, all drivers can be parking experts.
With the help of a surprising moment, we show just how this can happen. |
|
| BOXES |
|
|
| Type of Entry: | Product & Service |
| Category: | Other Vehicles, Auto Products & Services |
| Title: | BOXES |
| Advertiser/Client: | VOLKSWAGEN TRUCKS |
| Product/Service: | VW TRUCKS |
| Entrant Company: | ALMAPBBDO SГ?o Paulo, BRAZIL |
| Advertising Agency: | ALMAPBBDO SГ?o Paulo, BRAZIL |
| Chief Creative Officer: | Marcello Serpa |
| Executive Creative Director: | Marcello Serpa |
| Creative Director: | Luiz Sanches/DulcГ-dio Caldeira |
| Copywriter: | Eduardo Andrietta |
| Agency Producer: | Egisto Betti/Andre Soares |
| Advertiser's Supervisor: | Herlander Zola |
| Account Supervisor: | Fernao Cosi/Filipi Bartholomeu |
| Production Company: | SENTIMENTAL FILMES SГ?o Paulo, BRAZIL |
| Director: | Paulo Diehl |
| Sound Design/Arrangement: | A9 |
| Art Director: | Ary Nogueira/Marcus Kawamura |
| Other Credits: | Photography: Rambo |
| Brief Explanation: |
| In the film, the main characters are the packages that, in design, became Volkswagen Trucks. Every one of them has a format of a different Volkswagen Truck, as if it were precisely tailored for each load inside the boxes. The paintings on its side "transform" in wooden boxes that carry large amounts of fruit in a truck designed specifically to bring delicate products. The same with a box of milk, a crate of drinks, a box of eggs, bags of cement and others. |
|
| REMOTE CONTROL |
|
|
| Type of Entry: | Product & Service |
| Category: | Home Electronics & Audio-Visual |
| Title: | REMOTE CONTROL |
| Advertiser/Client: | LOEWE OPTA |
| Product/Service: | LOEWE SOUND SYSTEM |
| Entrant Company: | SCHOLZ & FRIENDS Berlin, GERMANY |
| Advertising Agency: | SCHOLZ & FRIENDS Berlin, GERMANY |
| Chief Creative Officer: | Martin Pross |
| Creative Director: | Matthias Spaetgens/Oliver Handlos |
| Copywriter: | Caspar Heuss |
| Agency Producer: | Nele Juergens/Alissa Rabe |
| Advertiser's Supervisor: | Henrik Rutenbeck |
| Account Manager: | Karsten Luebke/Joris Jonker/Laura Auerswald/Stefanie Wurst |
| Production Company: | ELEMENT E Hamburg, GERMANY |
| Director: | Alex Feil |
| Sound Design/Arrangement: | BLUWI Music and Sounddesign Hamburg |
| Art Director: | Michael Schmidt |
| Lighting: | Cameraman: Marc Achenbach |
| Other Credits: | Strategic Planning: Michael Jaeger/Cutter: Steven Wilhelm |
| Brief Explanation: |
| Discerning individuals in Europe and selected major cities regard Loewe as the leading premium brand in the home entertainment systems sector. Especially its sound system is widely known as unique and top of the art. The spot aimed to point out this very fact.
The Loewe Sound System is extremely realistic. If one, for example, adjusts the volume, it not only affects the volume itself but also the amount of sound sources. |
|
| SELF CHECKOUT |
|
|
| 1 of 2 Campaign |
| Type of Entry: | Product & Service |
| Category: | Retail Stores |
| Title: | SELF CHECKOUT |
| Advertiser/Client: | FAKTA |
| Product/Service: | SUPERMARKET |
| Entrant Company: | UNCLE GREY Г:rhus, DENMARK |
| Advertising Agency: | UNCLE GREY Г:rhus, DENMARK |
| Creative Director: | Per Pedersen |
| Copywriter: | Michael Paterson |
| Production Company: | M2FILM Г:rhus, DENMARK |
| Director: | Klaus Lysgaard |
| Producer: | Jan Pedersen |
| Art Director: | Jesper Hansen |
| Brief Explanation: |
| As part of the long running campaign "Fakta. It only takes 5 minutes , but we really wish you would stay a little longer," fakta has placed self checkout machines that are forcing the costumers to stay longer in the supermarket. |
|
| BEEP |
|
|
| 2 of 2 Campaign |
| Type of Entry: | Product & Service |
| Category: | Retail Stores |
| Title: | BEEP |
| Advertiser/Client: | FAKTA |
| Product/Service: | SUPERMARKET |
| Entrant Company: | UNCLE GREY Г:rhus, DENMARK |
| Advertising Agency: | UNCLE GREY Г:rhus, DENMARK |
| Creative Director: | Per Pedersen |
| Copywriter: | Michael Paterson |
| Production Company: | M2FILM Г:rhus, DENMARK |
| Director: | Klaus Lysgaard |
| Producer: | Jan Pedersen |
| Art Director: | Jesper Hansen |
| Brief Explanation: |
| As part of the long running campaign "Fakta. It only takes 5 minutes , but we really wish you would stay a little longer," a check-out assistent in Fakta is forcing the costumer to say "beep" every time the assistent is scanning the grocery items. |
|
| POTATO |
|
|
| Type of Entry: | Product & Service |
| Category: | Retail Stores |
| Title: | POTATO |
| Advertiser/Client: | MIGROS GENOSSENSCHAFTSBUND |
| Product/Service: | MIGROS SUPERMARKET |
| Entrant Company: | JUNG von MATT/LIMMAT ZГ?rich, SWITZERLAND |
| Advertising Agency: | JUNG von MATT/LIMMAT ZГ?rich, SWITZERLAND |
| Executive Creative Director: | Alexander Jaggy |
| Creative Director: | Michael Rottmann |
| Copywriter: | Livio Dainese/Samuel Christ |
| Agency Producer: | Ilonka Galliard |
| Account Manager: | MichГЁle Gutmann |
| Account Supervisor: | Fabian Röthlisberger |
| Production Company: | BIGFISH FILMPRODUKTION Berlin, GERMANY |
| Director: | The Vikings (Bjoern Ruehmann/Matthew Branning) |
| Producer: | Executive Producer: Andrea Roman;Line Producer: Ronald Vietz |
| Editor: | Reni Kleinow/Bigfish Filmproduktion Gmbh/Ultra Images Ch |
| Animation: | Mike Bothe/Bigfish Filmproduktion Gmbh |
| Art Director: | Fernando Perez/Patrick Beeli |
| Lighting: | Kolja Brandt |
| Post Production: | Das Werk Novalis/Berlin |
| Brief Explanation: |
| With 480 outlets, Migros is Switzerland's largest retail chain and its branches carry a wide range of products sourced directly from the local region. This means that the products sold at each branch differ slightly from one location to the next. In order to emphasize the regional nature of the range, we observe a family of potato growers in their everyday life. The farmers clearly have a deep-rooted affinity with the vegetables they grow with their own hands. The entire house is full of potato toys, potato knickknacks and other objects made of potatoes. In fact, they identify so strongly with the product that even their noses have assumed a potato shape. |
|
| MOUSE |
|
|
| Type of Entry: | Product & Service |
| Category: | Retail Stores |
| Title: | MOUSE |
| Advertiser/Client: | TOK&STOK |
| Product/Service: | FURNITURE STORE |
| Entrant Company: | DDB BRASIL SГ?o Paulo, BRAZIL |
| Advertising Agency: | DDB BRASIL SГ?o Paulo, BRAZIL |
| Chief Creative Officer: | Sergio Valente |
| Executive Creative Director: | Sergio Valente/Julio Andery/Rodolfo Sampaio |
| Creative Director: | Sergio Valente/Julio Andery/Rodolfo Sampaio/Andre Pedroso/Joao Mosterio |
| Copywriter: | Adriano Matos |
| Agency Producer: | Gilberto Pires (Gibinha) |
| Advertiser's Supervisor: | Regis Dubrule/Ghislaine Dubrule |
| Account Supervisor: | Luciana Paiva/Adriana Barreto/Daniel Malavazzi |
| Production Company: | CIA DE CINEMA SГ?o Paulo, BRAZIL |
| Director: | Tom Stringhini |
| Producer: | Cia De Cinema Team |
| Editor: | Fernando Bortoletto |
| Sound Design/Arrangement: | Tesis |
| Art Director: | Rodrigo Tortima/Tiago Freitas |
| Lighting: | Ralph Strelow |
| Post Production: | Tribbo Post |
| Brief Explanation: |
| The film shows a woman arriving home carrying a package. She sees something the camera doesnв?Tt reveal and screams hysterically. After she screams, camera zooms in and reveals a mouse. Then it cuts back to the woman who is now on top of a chair that has been assembled in only a few seconds. Enters lettering в??Really easy-to-assemble furniture.в?? Cuts to logo of Tok & Stok furniture shop. |
|
| MUNICH |
|
|
| Type of Entry: | Product & Service |
| Category: | Entertainment & Leisure |
| Title: | MUNICH |
| Advertiser/Client: | NATIONAL MUSEUM |
| Product/Service: | MUSEUM |
| Entrant Company: | EURO RSCG Prague, CZECH REPUBLIC |
| Advertising Agency: | EURO RSCG Prague, CZECH REPUBLIC |
| Creative Director: | Eduard Kauba |
| Copywriter: | Filip Kukla/Pavel Fris |
| Production Company: | ARMADA FILMS Prague, CZECH REPUBLIC |
| Director: | Jakub Hussar |
| Art Director: | Ales Pokorny |
| Brief Explanation: |
| The Munich Agreement is the pact from 1938 where Hitler, Mussolini, Chamberlain and Daladier forced Czechoslovakia
to give parts of its territory to Nazi Germany.
The Munich Agreement is now exhibited at the Czech National Museum for the first time. |
|
| SPACESHIPS |
|
|
| Type of Entry: | Product & Service |
| Category: | Entertainment & Leisure |
| Title: | SPACESHIPS |
| Advertiser/Client: | SITGES FANTASY FILM FESTIVAL |
| Product/Service: | SITGES FANTASY FILM FESTIVAL |
| Entrant Company: | VITRUVIO LEO BURNETT Madrid, SPAIN |
| Advertising Agency: | VITRUVIO LEO BURNETT Madrid, SPAIN |
| Executive Creative Director: | Rafa AntГ?n |
| Creative Director: | Rafa AntГ?n |
| Copywriter: | Jorge LГ?pez Navarrete |
| Agency Producer: | Natacha MartГ-n/Г?lvaro Aparicio |
| Account Supervisor: | Clara MarchГЎn/MarГ-a FerrГЎndez |
| Production Company: | PICNIC Barcelona, SPAIN |
| Director: | Edu CuГcllar |
| Producer: | FermГ-n Vilanova |
| Sound Design/Arrangement: | Infinia |
| Art Director: | Daniel SГЎenz |
| Post Production: | Infinia |
| Brief Explanation: |
| A dull and black work space. Suddenly, a gorgeous woman dressed in bright white spaceship-like clothes arrives.
Space would suck without the spaceships.
Spaceship films week. |
|
| BLOOD RAIN |
|
|
| Type of Entry: | Product & Service |
| Category: | Entertainment & Leisure |
| Title: | BLOOD RAIN |
| Advertiser/Client: | SONY COMPUTER ENTERTAINMENT |
| Product/Service: | SONY PLAYSTATION |
| Entrant Company: | TBWA\ESPAГ'A Madrid, SPAIN |
| Advertising Agency: | TBWA\ESPAГ'A Madrid, SPAIN |
| Executive Creative Director: | Juan Sanchez/Guillermo Gines |
| Creative Director: | Montse Pastor/Bernardo Hernandez/Vicente Rodriguez |
| Copywriter: | Vicente Rodriguez/Bernardo Hernandez |
| Agency Producer: | Mariluz Chamizo |
| Advertiser's Supervisor: | Javier Martinez Avial |
| Planner: | Jesus Fuertes |
| Account Supervisor: | Ines Diaz Casariego |
| Production Company: | PIRAMIDE Madrid, SPAIN |
| Director: | Fernando De France |
| Producer: | Monica Marcos |
| Art Director: | Montse Pastor |
| Post Production: | El Ranchito |
| Brief Explanation: |
| People in the street, at the swimming pool, in their car, at their wedding...suddenly it starts raining...blood. Gods'war has started. |
|
| PITCH |
|
|
| Type of Entry: | Product & Service |
| Category: | Entertainment & Leisure |
| Title: | PITCH |
| Advertiser/Client: | IDFA |
| Product/Service: | INTERNATIONAL DOCUMENTARY FILM AMSTERDAM |
| Entrant Company: | TBWA\NEBOKO Amsterdam, THE NETHERLANDS |
| Advertising Agency: | TBWA\NEBOKO Amsterdam, THE NETHERLANDS |
| Creative Director: | Bas Engels/Pim Van Nunen |
| Copywriter: | Bas Engels |
| Agency Producer: | Rosemarie Praaning |
| Advertiser's Supervisor: | Cathalijne De Wilde/Cees Van 't Hullenaar |
| Account Supervisor: | Annette Menheere/Elise Dam |
| Production Company: | 25FPS Amsterdam, THE NETHERLANDS |
| Director: | Mike Van Diem |
| Producer: | Bas Pinkse |
| Editor: | Offline Editor: Chiel Muller ; Online Editor: Jan Van De Laar |
| Sound Design/Arrangement: | FC/Walvisch/Massive Music Amsterdam |
| Animation: | John Gundlach |
| Art Director: | Pim Van Nunen |
| Lighting: | Edwin Verstegen |
| Post Production: | Avp: Online |
| Other Credits: | Design: Georgina Vieane ; Photographer: Bart Oomes |
| Brief Explanation: |
| IDFA:
Several famous people from the Dutch film industry star in these films for the International Documentary Filmfestival Amsterdam. In в??The Pitchв?T. Dutch film director Johan Nijenhuis pitches a script to San Fu Maltha, film producer of Paul Verhoevenв?Ts Zwartboek and Alles is Liefde. In в??The Script Readingв?T several Dutch film actors star together with Dutch film director Martin Koolhoven, known for Oorlogswinter and Amnesia. In в??The Castingв?T several kids are directed by Dutch film director Tamar van den Dop, known for Blind.
The films for IDFA are directed by two time Oscar winning director Mike van Diem. |
|
| THAI MUNG |
|
|
| Type of Entry: | Product & Service |
| Category: | Banking, Investment & Insurance |
| Title: | THAI MUNG |
| Advertiser/Client: | SYN MUN KONG INSURANCE PUBLIC COMPANY |
| Product/Service: | CAR INSURANCE |
| Entrant Company: | LOWE BANGKOK, THAILAND |
| Advertising Agency: | LOWE BANGKOK, THAILAND |
| Executive Creative Director: | Supon Khaotong/Kittinan Sawasdee |
| Creative Director: | Presert Vijitpawan |
| Copywriter: | Krai Kittikorn/Prasert Vijitpawan |
| Agency Producer: | Chudthai Khumpong |
| Account Manager: | Supinyo Maneerat/Saranporn Arwatchanajitt |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Director: | Thanonchai Sornsriwichai |
| Editor: | Angkarn Petchsang |
| Sound Design/Arrangement: | Cine Digital |
| Art Director: | Asawin Techasakulsin |
| Brief Explanation: |
| People in a cafe hear a car crash but just miss it.
We see the car about to be towed away. Come fast
Claim fast
Fix fast
Man: Thanks a lot
Syn Mun Kong Insurance, Call 1596 |
|
| QUIZZ BAD LOSER |
|
|
| Type of Entry: | Product & Service |
| Category: | Banking, Investment & Insurance |
| Title: | QUIZZ BAD LOSER |
| Advertiser/Client: | THE SWEDISH NATIONAL DEBT OFFICE |
| Product/Service: | BONDS |
| Entrant Company: | STORГ:KERS McCANN Stockholm, SWEDEN |
| Advertising Agency: | STORГ:KERS McCANN Stockholm, SWEDEN |
| Copywriter: | Petrus Kukulski |
| Advertiser's Supervisor: | Robert Nygren |
| Account Supervisor: | Mirja Hjelm |
| Production Company: | CALLBOY Stockholm, SWEDEN |
| Director: | Max Vitali |
| Producer: | Nils Ljunggren |
| Editor: | Joakim Pietras |
| Sound Design/Arrangement: | Housework |
| Animation: | Housework |
| Art Director: | Justine Lagache |
| Post Production: | Chimney Pot |
| Other Credits: | Final Art: Ylva Krantz |
| Brief Explanation: |
| Lottery bonds are a savings product where, instead of interest payments, investors can win prizes. For each lottery bond you buy you have several chances to win a million swedish kronor. When all the draws have been made and the lottery bond matures, you get back every krona you invested.
The adverting concept is to make fun of bad losers. In these TVCs two famous Swedish TV-hosts experience some problems with bad losers, in two imitations of local TV-shows from the 90-ties. Lottery bonds are perfect for people who hate to lose as you never can lose. |
|
| MOTHER'S DAY |
|
|
| Type of Entry: | Product & Service |
| Category: | Commercial Public Services |
| Title: | MOTHER'S DAY |
| Advertiser/Client: | COMCAST |
| Product/Service: | COMCAST TELEPHONE SERVICES |
| Entrant Company: | O POSITIVE New York, USA |
| Advertising Agency: | GOODBY SILVERSTEIN & PARTNERS San Francisco, USA |
| Creative Director: | Mike McKay/Will McGinness |
| Copywriter: | Dan Hofstadter |
| Agency Producer: | Tanya Lesieur/Michael Damiani |
| Account Supervisor: | Aaron Kennedy |
| Production Company: | O POSITIVE New York, USA |
| Director: | Kenny |
| Producer: | Ralph Laucella/Devon Clark |
| Editor: | Paalrui, Hutchco Technologies |
| Art Director: | Jason Campbell |
| Brief Explanation: |
| Comcast.com's special offer on Mother's Day brings sons around the world out of the woodwork to call their moms on the cheap. Moms are knocked off their feet - literally - with surprise when their loved ones remember them on Mother's Day. Comedic vignettes of the Mother's Day special calling offer for Comcast clients' drive the message home. |
|
| LIBRARY |
|
|
| 1 of 3 Campaign |
| Type of Entry: | Product & Service |
| Category: | Public Awareness Messages |
| Title: | LIBRARY |
| Advertiser/Client: | RADIOTJГ"NST |
| Product/Service: | BROADCASTING TAX PAYMENT AWARENESS |
| Entrant Company: | DRAFTFCB Stockholm, SWEDEN |
| Advertising Agency: | DRAFTFCB Stockholm, SWEDEN |
| Creative Director: | Anders Dalenius |
| Copywriter: | Jesper Eronn |
| Agency Producer: | Marcus Sundqvist |
| Advertiser's Supervisor: | Per Leander |
| Account Supervisor: | Per Hellberg |
| Production Company: | MISTER KRISTER Stockholm, SWEDEN |
| Director: | Jens Sjögren/Henning Mark |
| Producer: | Josefine Rosengren |
| Music: Artist/Title: | Björn Palmberg |
| Art Director: | Andreas Englund |
| Post Production: | Syndicate |
| Brief Explanation: |
| в??RadiotjГ¤nstв?? administrates the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing.
Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras. |
|
| PUBLIC POOL |
|
|
| 2 of 3 Campaign |
| Type of Entry: | Product & Service |
| Category: | Public Awareness Messages |
| Title: | PUBLIC POOL |
| Advertiser/Client: | RADIOTJГ"NST |
| Product/Service: | BROADCASTING TAX PAYMENT AWARENESS |
| Entrant Company: | DRAFTFCB Stockholm, SWEDEN |
| Advertising Agency: | DRAFTFCB Stockholm, SWEDEN |
| Creative Director: | Anders Dalenius |
| Copywriter: | Jesper Eronn |
| Agency Producer: | Marcus Sundqvist |
| Advertiser's Supervisor: | Per Leander |
| Account Supervisor: | Per Hellberg |
| Production Company: | MISTER KRISTER Stockholm, SWEDEN |
| Director: | Jens Sjögren/Henning Mark |
| Producer: | Josefine Rosengren |
| Music: Artist/Title: | Björn Palmberg |
| Art Director: | Andreas Englund |
| Post Production: | Syndicate |
| Brief Explanation: |
| в??RadiotjГ¤nstв?? administrates the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing.
Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras. |
|
| SUPERMARKET |
|
|
| 3 of 3 Campaign |
| Type of Entry: | Product & Service |
| Category: | Public Awareness Messages |
| Title: | SUPERMARKET |
| Advertiser/Client: | RADIOTJГ"NST |
| Product/Service: | BROADCASTING TAX PAYMENT AWARENESS |
| Entrant Company: | DRAFTFCB Stockholm, SWEDEN |
| Advertising Agency: | DRAFTFCB Stockholm, SWEDEN |
| Creative Director: | Anders Dalenius |
| Copywriter: | Jesper Eronn |
| Agency Producer: | Lena von den Burg |
| Advertiser's Supervisor: | Per Leander |
| Account Supervisor: | Per Hellberg |
| Production Company: | MISTER KRISTER Stockholm, SWEDEN |
| Director: | Jens Sjögren/Henning Mark |
| Producer: | Anna Sofia Mörck |
| Music: Artist/Title: | Björn Palmberg |
| Art Director: | Andreas Englund |
| Post Production: | Redpipe |
| Brief Explanation: |
| в??RadiotjГ¤nstв?? administers the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing.
Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras. |
|
| CHEERLEADER |
|
|
| Type of Entry: | Product & Service |
| Category: | Public Awareness Messages |
| Title: | CHEERLEADER |
| Advertiser/Client: | NATIONAL FATHERHOOD INITIATIVE |
| Product/Service: | FATHERHOOD INITIATIVE |
| Entrant Company: | CAMPBELL-EWALD Warren, USA |
| Advertising Agency: | CAMPBELL-EWALD Warren, USA |
| Chief Creative Officer: | Bill Ludwig |
| Creative Director: | Patrick O'Leary |
| Agency Producer: | Adam Van Dyke |
| Account Manager: | Account Coordinator: Michelle Srbinovich |
| Account Supervisor: | Account Management: Dave Smith/Christina Cecchetti |
| Production Company: | HUNGRY MAN Los Angeles, USA |
| Director: | Vance Malone |
| Editor: | Derrick Swanson, Mad River |
| Sound Design/Arrangement: | Audio Engineer: Jay Scott, Ringside |
| Art Director: | Craig Marrero |
| Post Production: | Mosa/Ringside |
| Other Credits: | Executive VP & Director of Broadcast Services: Bob Solano; VP and Broadcast Manager: Brenda Gorman |
| Brief Explanation: |
| More than 79% of Americans feel в??the most significant family or social problem facing America is the physical absence of the father from the home.в?? Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.
In an effort to show dads the critical role they play in their childrenв?Ts lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency to create a new PSA campaign that communicates to fathers that their presence is essential to their childrenв?Ts well-being. The campaign provides fathers with the information they need to become better dads. |
|
| WELCOME TO THE WORLD |
|
|
| Type of Entry: | Product & Service |
| Category: | Fundraising & Appeals |
| Title: | WELCOME TO THE WORLD |
| Advertiser/Client: | ORANGE BABIES |
| Product/Service: | FUNDRAISING |
| Entrant Company: | OGILVY AMSTERDAM, THE NETHERLANDS |
| Advertising Agency: | OGILVY AMSTERDAM, THE NETHERLANDS |
| Creative Director: | Darre Van Dijk/Piebe Piebenga |
| Copywriter: | Piebe Piebenga |
| Agency Producer: | Brenda Bentz Van Den Berg |
| Advertiser's Supervisor: | Baba Sylla |
| Account Supervisor: | Tom Ijzer |
| Production Company: | BONANZA AMSTERDAM, THE NETHERLANDS |
| Director: | Jonathan Weijland |
| Producer: | J.B. Macrander |
| Editor: | Condor |
| Sound Design/Arrangement: | Condor |
| Music: Artist/Title: | Darre Van Dijk |
| Art Director: | Darre Van Dijk |
| Lighting: | Jonathan Weijland |
| Post Production: | Condor |
| Other Credits: | Amicollective |
| Brief Explanation: |
| Awareness and fundraising for pregnant women in Africa infected with HIV. If they get the right medicine the chance that their children will be infected as well will be reduced to 50%.
A voiceover talks to an unborn child about what the future will bring him or her, as soon as he or she is born.
The story is illustrated with painted bellies of pregnant women who are infected with HIV.
As a viewer you can save the future of those children. |
|
| DANCE |
|
|
| Type of Entry: | Product & Service |
| Category: | Best Use of Music |
| Title: | DANCE |
| Advertiser/Client: | T-MOBILE |
| Product/Service: | T-MOBILE |
| Entrant Company: | SAATCHI & SAATCHI London, UNITED KINGDOM |
| Advertising Agency: | SAATCHI & SAATCHI London, UNITED KINGDOM |
| Executive Creative Director: | Paul Silburn/Kate Stanners |
| Copywriter: | Stephen Howell |
| Agency Producer: | Ed Sayers |
| Planner: | Gareth Ellis |
| Account Supervisor: | Sarah Galea |
| Production Company: | PARTIZAN London, UNITED KINGDOM |
| Director: | Michael Gracey |
| Producer: | Russell Curtis |
| Editor: | Diesel Schwarze, Final Cut |
| Sound Design/Arrangement: | Emi/Peer Music/Notting Hill/Universal |
| Art Director: | Rick Dodds |
| Lighting: | Tim Maurice Jones |
| Post Production: | The Mill |
| Other Credits: | Production Assistant:Emma Wolanski/Choreographer:Ashley Wallen |
| Brief Explanation: |
| On 15th January at 11am, a single commuter started dancing in the middle of a train station. The dance grew as more dancers joined in, until there were over 300 people perfectly choreographed. The excitement caused hundredв?Ts of genuine unsuspecting members of the public to join in and share the moment. |
|
| GRAPH |
|
|
| 1 of 2 Campaign |
| Type of Entry: | Other Film Content |
| Category: | Internet Film |
| Title: | GRAPH |
| Advertiser/Client: | POST CEREALS |
| Product/Service: | SHREDDIES CEREAL |
| Entrant Company: | OGILVY TORONTO, CANADA |
| Advertising Agency: | OGILVY TORONTO, CANADA |
| Chief Creative Officer: | Nancy Vonk/Janet Kestin |
| Copywriter: | Hunter Somerville/Tim Piper |
| Agency Producer: | Ken Rodger |
| Advertiser's Supervisor: | Jennifer Hutchinson |
| Account Manager: | Hana Reznikov |
| Account Supervisor: | Kristi Karens |
| Production Company: | REDLINE PRODUCTIONS Toronto, CANADA |
| Director: | Tim Piper/Hunter Somerville |
| Producer: | Brenda Surminski |
| Editor: | Renee Goulet, RedLine Productions |
| Art Director: | Ivan Pols |
| Post Production: | Mark Pavia, Notch |
| Other Credits: | Coloring: Notch; Talent: John Boylan |
| Brief Explanation: |
| Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people and the introduction of the new Combo Pack. 50% diamonds, 50% squares, or 32% diamonds, 68% squares or however it works out when you pour it. Yes, itв?Ts on shelves now for a limited time.
The в??presidentв?T of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap - в??Shreddies are supposed to be square.в??
In the new video, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence youв?Td expect from the president of Diamond Shreddies. |
|
| LETTERS |
|
|
| 2 of 2 Campaign |
| Type of Entry: | Other Film Content |
| Category: | Internet Film |
| Title: | LETTERS |
| Advertiser/Client: | POST CEREALS |
| Product/Service: | SHREDDIES CEREAL |
| Entrant Company: | OGILVY TORONTO, CANADA |
| Advertising Agency: | OGILVY TORONTO, CANADA |
| Chief Creative Officer: | Nancy Vonk/Janet Kestin |
| Copywriter: | Hunter Somerville/Tim Piper |
| Agency Producer: | Ken Rodger |
| Advertiser's Supervisor: | Jennifer Hutchinson |
| Account Manager: | Hana Reznikov |
| Account Supervisor: | Kristi Karens |
| Production Company: | REDLINE PRODUCTIONS Toronto, CANADA |
| Director: | Tim Piper/Hunter Somerville |
| Producer: | Brenda Surminski |
| Editor: | Renee Goulet, RedLine Productions |
| Art Director: | Ivan Pols |
| Post Production: | Mark Pavia, Notch |
| Other Credits: | Coloring: Notch |
| Brief Explanation: |
| Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people and the introduction of the new Combo Pack. 50% diamonds, 50% squares, or 32% diamonds, 68% squares or however it works out when you pour it. Yes, itв?Ts on shelves now for a limited time.
The в??presidentв?T of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap - в??Shreddies are supposed to be square.в??
In the new video, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence youв?Td expect from the president of Diamond Shreddies. |
|
| INCREDIBLE POWER IN YOUR HANDS |
|
|
| Type of Entry: | Other Film Content |
| Category: | Internet Film |
| Title: | INCREDIBLE POWER IN YOUR HANDS |
| Advertiser/Client: | VODAFONE |
| Product/Service: | BLACKBERRY STORM |
| Entrant Company: | OUTSIDER London, UNITED KINGDOM |
| Advertising Agency: | OUTSIDER London, UNITED KINGDOM |
| Advertiser's Supervisor: | Lloyd Page |
| Production Company: | OUTSIDER London, UNITED KINGDOM |
| Director: | Russell England |
| Post Production: | Concrete |
| Brief Explanation: |
| To extend the momentum of our Blackberry Storm campaign into 2009, with the creative idea being в??Incredible Power in Your Handsв??, we thought there was a great opportunity in the social media space to do something really engaging leveraging our sponsorship of the F1 McLaren racing team, and in particular the 2008 F1 World Champion Lewis Hamilton.
Our viral film positions the BlackBerry Storm as the ultimate gadget, with its power harnessed in a unique, entertaining and unexpected way, to remotely control both a small and large racing car. Blackberry addicts and F1 Fans from around the world quickly picked up the video calling it "the ultimate office geek fantasy come to reality". Within days we gained a wide audience and huge media attention. To date the video has recorded over 1.5 million views and is still captivating new audiences online. |
|
| ZACK JOHNSON |
|
|
| Type of Entry: | Other Film Content |
| Category: | Internet Film |
| Title: | ZACK JOHNSON |
| Advertiser/Client: | PROCTER & GAMBLE |
| Product/Service: | TAMPAX |
| Entrant Company: | LEO BURNETT USA Chicago, USA |
| Advertising Agency: | LEO BURNETT USA Chicago, USA |
| Chief Creative Officer: | Mark Tutssel, Global/John Condon, Chicago |
| Executive Creative Director: | Becky Swanson |
| Creative Director: | Dave Loew/Jon Wyville |
| Copywriter: | Dave Loew |
| Agency Producer: | David Moore/Rob Tripas |
| Account Manager: | Cindy Blikre |
| Account Supervisor: | Katie Mcclay |
| Production Company: | SMUGGLER Hollywood, USA |
| Director: | Randy Krallman |
| Producer: | Patrick Milling Smith/Brian Carmody/Lisa Rich/Allison Kunzman |
| Editor: | Matt Woods, Whitehouse Chicago |
| Music: Artist/Title: | Human Worldwide/Original Music Composition |
| Art Director: | Jon Wyville |
| Post Production: | The Filmworkers Club/Co3 |
| Other Credits: | Production Designer: Jason Schuster; Line Producer: Cory Berg; Digital Shop: Domani Studios |
| Brief Explanation: |
| Every woman wishes that just once, men could experience what she goes through every month.
So Tampax built an emotionally empathetic relationship with girls by dramatizing the menstrual trials and travails of an All-American high school boy who just happened to wake up one day more like a girl в??down there.в?? |
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| OTHER STORY |
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| Type of Entry: | Other Film Content |
| Category: | Interactive Film |
| Title: | OTHER STORY |
| Advertiser/Client: | SENSOOR HELPLINE |
| Product/Service: | SENSOOR HELPLINE |
| Entrant Company: | S-W-H Amsterdam, THE NETHERLANDS |
| Advertising Agency: | S-W-H Amsterdam, THE NETHERLANDS |
| Creative Director: | Lode Schaeffer |
| Copywriter: | Lode Schaeffer/Lysbeth Bijlstra/Emilio De Haan |
| Agency Producer: | Jasper Baartmans, Interactive/Yvonne Knook, Rtv |
| Advertiser's Supervisor: | Johan Verheijen/Rifka De Jong |
| Account Manager: | Toprak Ozturan/DaniГ |
| Account Supervisor: | Mark Aink |
| Production Company: | HAZAZAH Amsterdam, THE NETHERLANDS |
| Director: | Bram Schouw |
| Producer: | Robert Roosenstein |
| Editor: | Brian Ent, The Ambassadors |
| Sound Design/Arrangement: | Tymen Geurts, Earforce |
| Art Director: | Lode Schaeffer/Lysbeth Bijlstra/Emilio De Haan |
| Lighting: | Jasper Wolf |
| Post Production: | AVP |
| Other Credits: | Technical Implementation: Achtung/Mr. Ynk |
| Brief Explanation: |
| Sensoor are the в??Dutch Samaritansв?T: a helpline which gives emotional support.
If you have a problem which you canв?Tt share with anybody, you can call Sensoor: Sensoor listens to the other story.
In the Sensoor banners and on their website you see a film in which a man gives a speech on his 25th wedding anniverary and tells his wife, kids, friends and family how happy he is.
When you move your cursor over the film, you hear the other story: his desperate telephone call with Sensoor in which he confesses that heв?Ts deeply in love with a man.
You can move the cursor on and off the screen and switch between the two stories, highlighting how deceptive appearances can be... |
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Карта рекламного рынка
