CYBER LIONS WINNERS 2007
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Type Of Entry: Websites & Microsites
Category: Foods and Drinks
Title: SMIRNOFF.COM GLOBAL SITE
Advertiser/Client: DIAGEO
Product/Service: SMIRNOFF VODKA
Entrant Company, City: AKQA, New York
Country: USA
Advertising/Web Design Agency, City: AKQA, New York
Country: USA
Credit Details:
| Name |
Position |
Company |
| Lars Bastholm |
Executive Creative Director |
AKQA |
| Damian Claassens |
Creative Director |
AKQA |
| Seth Rementer |
Art Director |
AKQA |
| Leo Vladimirsky |
Copywriter |
AKQA |
| Brennan Boblett |
Senior Designer |
AKQA |
| Matt Burniston |
Designer |
AKQA |
| Mehera O'Brien |
Associate Creative Director |
AKQA |
| Laura Garcia-Barrio |
Experience Designer |
AKQA |
| Sean McSharry |
Director of CRD |
AKQA |
| Kaare Wesnaes |
Senior Creative Developer |
AKQA |
Synopsis:
Smirnoff.com is the new global digital communications platform for Smirnoff, the world's best selling premium Vodka. The site provides an immersive experience for users, allowing them to celebrate Smirnoff's rich Russian roots. The main feature of the site, the 'Signature' section, provides more in-depth historical facts, asking users to pause and reflect about their own history and share similar milestones from their own lives. Users can create their own signature video and send these personalised signatures to their desktops and mobile phones or post them at YouTube.
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Type Of Entry: Websites & Microsites
Category: Foods and Drinks
Title: ABSOLUT LOMO
Advertiser/Client: V&S ABSOLUT SPIRITS
Product/Service: VODKA
Entrant Company, City: GREAT WORKS, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: GREAT WORKS, Stockholm
Country: SWEDEN
Credit Details:
| Name |
Position |
Company |
| Ted Persson/Sebastien Vacherot |
Creative Director |
Great Works/TBWA (Paris) |
| Magnus Wеlsten |
Account Director |
Great Works |
| Kristoffer Triumf |
Copywriter |
Great Works |
| Jesper Versfeld |
Art Director/Design |
Great Works |
| Eva Nilsson |
Agency Producer |
Great Works |
| Sofie Vestergren |
Assistant Agency Producer |
Great Works |
| Mеrten Ekenberg/Jocke Wissing |
Technical Agency Producer |
Great Works |
| Martin Landquist |
Music |
|
| Illianced |
Flash |
|
| Martin Srцm/TBWA/Lomography/Seeknear |
Others |
|
Synopsis:
Together with the client and the Lomographic Society, Great Works has developed ABSOLUT LOMO. The first task was to build a gallery in central Stockholm and focus a time lapse camera on it. The ABSOLUT LOMO campaign's print advertising displed how dedicated Lomo artists have interpreted ABSOLUT VODKA with pictures. This is also the base for the online photo exhibition, but the really cool thing is that people like you and me are invited to interpret the ABSOLUT BRAND. Target Group: Those of legal drinking age (21 in most markets) to 35 years old, mainly living in metropolitan areas.
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Type Of Entry: Websites & Microsites
Category: Automotive Products & Services
Title: AUDI R8 WEBSPECIAL
Advertiser/Client: AUDI
Product/Service: AUDI R8
Entrant Company, City: ARGONAUTEN G2, Duesseldorf
Country: GERMANY
Advertising/Web Design Agency, City: ARGONAUTEN G2, Duesseldorf
Country: GERMANY
Credit Details:
| Name |
Position |
Company |
| Oliver Hinrichs |
Senior Art Director |
argonauten G2 |
| Wolfgang Schulz |
Senior Conceptioner |
argonauten G2 |
| Christina Fiedler |
Account Manager |
argonauten G2 |
| Sven Gessner |
Technical Supervisor |
argonauten G2 |
| Sven Kьster |
Creative Director |
argonauten G2 |
| Mathias Sinn |
Account Supervisor |
argonauten G2 |
| Dorian Roy |
Information Architect |
argonauten G2 |
Synopsis:
The aim of the microsite was to present the characteristics of athleticism and progressivism in an emotional way, enabling people to experience Audi's expertise in the area of sports cars while establishing the R8 in the relevant set of sports car buyers. The main challenge involved in creating a compact and emotional product presentation for this for a, mainly male target group was making sure that it would offer a great deal of information and opportunities for interaction.
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Type Of Entry: Websites & Microsites
Category: Automotive Products & Services
Title: PACE - PURSUIT ACROSS EUROPE
Advertiser/Client: BMW GROUP
Product/Service: BMW CARS
Entrant Company, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Advertising/Web Design Agency, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Credit Details:
| Name |
Position |
Company |
| Franziska von Lewinski |
Project Manager |
Interone Worldwide |
| Stefanie Knoren |
Project Manager |
Interone Worldwide |
| Matthias Schдfer |
Creative Director |
Interone Worldwide |
| Andrew Berglund |
Executive Creative Director |
Interone Worldwide |
| Johannes Mьcke |
Concept Design |
Interone Worldwide |
| Axel Bergander |
Copywriting |
Interone Worldwide |
| Sharon Moody |
Copywriting |
Interone Worldwide |
| Torsten Sperling |
Flash Programming |
Interone Worldwide |
| Karsten Gцtz |
Flash Programming |
Interone Worldwide |
| Thorsten Harders |
Backend Programming |
Interone Worldwide |
| Patrik de Jong |
Art Direction |
Artificial Duck |
| Dirk Hoffmann |
Illustration |
Artificial Duck |
Synopsis:
There are some people who refuse to put down roots. Their journey is their destination - the road is their only home. Created with these people in mind, the Pursuit Across Europe is a virtual race from Lisbon to Prague. The vehicles are the new BMW 1 Series, the BMW Z4 M and the BMW X5. They can all be equipped with the latest technologies from the BMW laboratory which can be purchased using credits won in races and challenges against opponents. Film sequences that mix Edward Hopper and film noir push the puzzling adventure further and seamlessly lead into driving sequences.
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Type Of Entry: Websites & Microsites
Category: Automotive Products & Services
Title: PILOTS WANTED
Advertiser/Client: SAAB AUTOMOBILE
Product/Service: SAAB CARS
Entrant Company, City: LOWE BRINDFORS, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: LOWE BRINDFORS, Stockholm
Country: SWEDEN
2nd Advertising/Web Design Agency, City: PERFECT FOOLS, Stockholm
Country: SWEDEN
Credit Details:
| Name |
Position |
Company |
| Niklas Wallberg |
Creative Director |
Lowe Brindfors |
| Tim Sheibel |
Art Director |
Lowe Brindfors |
| Johan Tesch |
Art Director |
Lowe Brindfors |
| Mike Hibbs |
Copywriter |
Open Communication |
| Johanna Hibbs |
Account Manager |
Lowe Brindfors |
| Linda Karlsson |
Production Manager |
Lowe Brindfors |
| Espen Bekkenbrеten |
Agency Producer |
Lowe Brindfors |
| Patrick O'Neill |
Digital Director |
Lowe Brindfors |
| Michael Fox |
Head of Art |
Lowe Brindfors |
| Alex Kerber |
Design Assistant |
Lowe Brindfors |
Synopsis:
This microsite was one of many channels promoting a pan European test drive event for Saab. The aim was to create a desire to test drive a Saab and get people into the cars. By showing the performance and control of Saab cars in action, the users should be tempted to test drive the real car. The site consists of film clips of different car tricks, all highlighting the performance and control of Saab cars. The users are invited to create their own stunt drive and show of their new-found skills to their friends.
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Type Of Entry: Websites & Microsites
Category: Automotive Products & Services
Title: GYPSYCABPROJECT
Advertiser/Client: VOLKSWAGEN
Product/Service: VOLKSWAGEN RABBIT
Entrant Company, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Advertising/Web Design Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Credit Details:
| Name |
Position |
Company |
| Alex Bogusky |
Chief Creative Officer |
Executive Creative Director: Andrew Keller |
| Andrew Keller |
Executive Creative Director |
Copywriter: Rob Thompson |
| Rob Strasberg & Tony CalcaoIntegrated Production: Rupert Samuel |
Creative Directors |
Executive Integrated Producer: Winston Binch |
| Jeff Benjamin |
Interactive Creative Director |
Freelance Producer: Anthony Nelson |
| Rob Thompson |
Copywriter |
Sr. Design Technologists: Jordi Ortega/Larry Gordon |
| Kat Morris & Conor McCann |
Art Director |
Sr. Systems Architect: Jordan Kilpatrick |
| Rupert Samuel |
Director of Integrated Production |
Editors: Rockland Bazemore/Julie Snider |
| Winston Binch |
Executive Integrated Producer |
|
| Steve Capstick |
Gypsy Cab Driver |
|
| |
Post Production |
Digital Domain |
Synopsis:
June 10th, 2006 marked the start of a 14 day real-time event we called the "Gypsy Cab Project." The goal? Uncover and record on hidden cameras all the things that make urban driving truly unique. Our laboratory? The new Volkswagen Rabbit - the ultimate city car. The experiment? Take Steve, a guy who'd never been to New York, put him behind the wheel of a Rabbit dressed like a taxicab and find out if he could talk 100 people into exchanging city-driving knowledge for a free ride. What would happen? Who would he pick up? What would he learn? The answers all lived on gypsycabproject.com, where viewers could watch a live feed from the gypsy cab, view archived "favorite fares" and read Steve's daily observations. Part documentary film, part cultural anthropology research and 100% experimental it was like everything else in New York: totally unpredictable.
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Type Of Entry: Websites & Microsites
Category: Other Consumer Products
Title: BURNOUT DOMINATOR
Advertiser/Client: ELECTRONIC ARTS
Product/Service: BURNOUT DOMINATOR GAME
Entrant Company: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
Advertising/Web Design Agency: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
2nd Advertising/Web Design Agency, City: USSR/CCCP, Amsterdam
Country: THE NETHERLANDS
Credit Details:
| Name |
Position |
Company |
| Joakim Borgstrom |
Interactive Creative Director |
Wieden+Kennedy Amsterdam |
| Paul Stechschulte |
Creative Director |
Wieden+Kennedy Amsterdam |
| Eric Quennoy |
Creative Director |
Wieden+Kennedy Amsterdam |
| Mike Farr |
Copywriter |
Wieden+Kennedy Amsterdam |
| Joseph Ernst |
Art Director |
Wieden+Kennedy Amsterdam |
| Nacho Guijarro |
Flash Animator |
Wieden+Kennedy Amsterdam |
| Ollie Klonhammer |
Producer |
Wieden+Kennedy Amsterdam |
| Luis Pena |
Designer |
Freelance |
| Craig Melchiano |
Designer |
Wieden+Kennedy Amsterdam |
| Jesse long |
Account Director |
Wieden+Kennedy Amsterdam |
Synopsis:
The campaign is based around the global movement, Kah Ra Shin, whose guiding principle since its origination in Tibet in the late 19th century has been one of 'Inner peace through outer violence'. Exploring both its founding philosophy and its current day practices, the campaign shows the role Burnout Dominator has begun to play in practitioners lives as the ultimate form of cathartic anger release.
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Type Of Entry: Websites & Microsites
Category: Other Consumer Products
Title: GREAT POCKETS
Advertiser/Client: NOKIA
Product/Service: N95 MOBILE PHONE
Entrant Company, City: FARFAR, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: FARFAR, Stockholm
Country: SWEDEN
Synopsis:
Henry Needle has created an incredible invention, the Great Pockets. These clothes allow you to bring all your multimedia with you at all times. The opposite solution to this is of course to bring all those things in the small and neat shell of the Nokia N95. It's not just one thing, it's a GPS, PC, Camera and more. Therefore the site was created to reflect these opposite ways of carrying all these devices. The visitor comes to the Great Pockets store, and can flip the site 180 degrees to end up in the reality that is a better solution.
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Type Of Entry: Websites & Microsites
Category: Other Consumer Products
Title: THE INTERNET WALK
Advertiser/Client: NOKIA
Product/Service: N800 INTERNET TABLET
Entrant Company, City: FARFAR, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: FARFAR, Stockholm
Country: SWEDEN
Synopsis:
The Nokia N800 Internet Tablet allows you to take the Internet to new places. And what better way to support that notion and experience, than actually putting the visitors of the site in the interactive first-person cockpit of someone using the actual thing while on the go? The Internet Walk is the integral part of the Nokia N800 viral campaign, and is supported by videos of people trying to imitate this Internet freedom in their own preferred manner.
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Type Of Entry: Websites & Microsites
Category: Travel, Entertainment & Leisure
Title: TENACIOUS D IN THE PICK OF DESTINY
Advertiser/Client: NEWLINE CINEMA
Product/Service: THE PICK OF DESTINY MOVIE
Entrant Company, City: TEQUILA AUSTRALIA, Sydney
Country: AUSTRALIA
Advertising/Web Design Agency, City: TEQUILA AUSTRALIA, Sydney
Country: AUSTRALIA
Credit Details:
| Name |
Position |
Company |
| Claire Gillis |
Creative Director |
Tequila |
| Amanda Wise |
Executive Producer |
Tequila |
| Neil Heymann |
Art Director |
Tequila |
| Neil Heymann |
Copywriter |
Tequila |
| Andrew Fergusson |
Design/Production |
Tequila |
| Martin Holley |
Developer |
Tequila |
| Werner DeBruin |
Technical |
Tequila |
Synopsis:
Our task was to broaden the appeal of this cult Newline movie from TenD music fans to a wider film-going audience. We asked ourselves what would TenD, the greatest rock band in the world do to the conventional digital space? Our idea was simple - create the greatest website in the world to spread the message of rock across the shores of the internet. The site featured a clever mix of cheeky, interactive tools including; as trology, rock the internet and a dynamic global mosh screensaver. 3 million visitors and strong word of mouth excitement drove box office sales well beyond expectation.
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Type Of Entry: Websites & Microsites
Category: Travel, Entertainment & Leisure
Title: MGM GRAND WEBSITE
Advertiser/Client: MGM GRAND
Product/Service: CASINO HOTEL
Entrant Company, City: SID LEE, Montreal
Country: CANADA
Advertising/Web Design Agency, City: SID LEE, Montreal
Country: CANADA
Credit Details:
| Name |
Position |
Company |
| George Giampuranis |
Creative Director |
SID LEE |
| Nicolas St-Cyr |
Art Director |
SID LEE |
| Dave Roberts |
Art Director |
SID LEE |
| Patrick Matte |
Flash Programmer |
SID LEE |
| Richard Jean-Baptiste |
Producer |
SID LEE |
| Marc Cфtй |
Director/Production/Post |
Fake Studio |
| Martin Gauthier |
Strategist |
SID LEE |
| Annie Verrier/Julie Demers |
Client Services |
SID LEE |
| Christopher Dormoy |
Designer |
SID LEE |
| Julien Knafo |
Sound Design |
|
Synopsis:
The objective was to incrase the number of unique visitors in the booking engine and to engage users in the rich, sophisticated space that is MGM Grand iva a fully integrated experiantial video production. The site takes users on an immersive journey through the property highlighting its seductive amenities. Walls fall away, gravity is suspended, space and time lose their tyranny - reality is governed only by fantasy, energy and indulgence. Six months after the redesign went live, MGM Grand handled unique visits above projections than over the same period last year. Please click 'ENTER MAXIMUM VEGAS'
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Type Of Entry: Websites & Microsites
Category: Business Products & Services
Title: JONATHAN YUEN
Advertiser/Client: JONATHAN YUEN
Product/Service: GRAPHIC DESIGNER
Entrant Company, City: JONATHAN YUEN, Singapore
Country: SINGAPORE
Advertising/Web Design Agency, City: JONATHAN YUEN, Singapore
Country: SINGAPORE
Credit Details:
| Name |
Position |
Company |
| Jonathan Yuen |
Creative/Art Director |
Jonathan Yuen |
| Jonathan Yuen |
Graphic Designer |
Jonathan Yuen |
| Jonathan Yuen |
Programmer |
Jonathan Yuen |
Synopsis:
Jonathan Yuen is a multi-disciplinary graphic designer based in Singapore and this site is a self promotion and portfolio showcase. Simple navigation with gracious use of empty space juxtaposed with inking illustration and rich detail animations make the presentation stand out, and encourages the viewer to interact and explore the site. Inspired by the traditional Eastern visual arts, the graphic design of the website is a subtle fusion of Eastern and Western design and crafts, with each segment of the site exploring the contents with metaphors, and when put together narrates a cohesive visual story about the designer himself.
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Type Of Entry: Websites & Microsites
Category: Business Products & Services
Title: STELLA AWARDS
Advertiser/Client: KREATIVT FORUM
Product/Service: STELLA AWARDS
Entrant Company, City: McCANN NORWAY, Oslo
Country: NORWAY
Advertising/Web Design Agency, City: McCANN NORWAY, Oslo
Country: NORWAY
2nd Advertising/Web Design Agency, City: MEDIAFRONT, Oslo
Country: NORWAY
Credit Details:
| Name |
Position |
Company |
| Jakob Nielsen |
Art Director/Copywriter |
McCann |
| Daniel Wahlgren |
Art Director/Copywriter |
McCann |
| Marius Zachariasen |
Account Director |
McCann |
| Terje Wollmann |
Account Manager |
Mediafront |
| Christian Aune |
Art Director |
Mediafront |
| Martin Berggren |
Flash |
Mediafront |
| Anders Graham |
Producer |
Lovefilm |
Synopsis:
The purpose of the campaign is to promote the Stella award - where the effects of creative advertising is awarded. We created the "One Minute Live Analysis" where people could get a custom made analysis of their campaign or brand. By typing in the name or brand, a counter connected to Google measured the number of Google hits the campaign/brand had received. The result starts the analysis. The analysis is followed by a movie. The word typed in is planted in different ways in the movie and a voice tells peculiar and amazing things you most likely didn't know about your campaign.
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Type Of Entry: Websites & Microsites
Category: Charities, Public Health & Safety, Public Awareness
Title: TRY DRUGS
Advertiser/Client: UTESEKSJONEN
Product/Service: ANTI-DRUGS CAMPAIGN
Entrant Company, City: KITCHEN (LEO BURNETT), Oslo
Country: NORWAY
Advertising/Web Design Agency, City: KITCHEN (LEO BURNETT), Oslo
Country: NORWAY
2nd Advertising/Web Design Agency, City: MEDIAFRONT, Oslo
Country: NORWAY
Credit Details:
| Name |
Position |
Company |
| Bendik Romstad |
Copywriter |
Kitchen (Leo Burnett) |
| Anne Gravingen |
Art Director |
Kitchen (Leo Burnett) |
| Tom Rainer Thuv |
AD-assistant |
Kitchen (Leo Burnett) |
| Rune Roalsvig |
Account Director |
Kitchen (Leo Burnett) |
| Malin Oredsson |
Account Manager |
Kitchen (Leo Burnett) |
| Mikael Eriksson |
Project Manager |
Mediafront |
| Mathias Friis |
Art Director |
Mediafront |
| Sverre Stabel |
Graphic Designer |
Mediafront |
| Martin Berggren |
Programmer |
Mediafront |
Synopsis:
Uteseksjonen is an offer for youths under the age of 25. Uteseksjonen works to combat drug abuse amongst the capital's youth. They promise professional secrecy and getting in touch with them is voluntary and free.
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Type Of Entry: Websites & Microsites
Category: Charities, Public Health & Safety, Public Awareness
Title: STILL ALIVE
Advertiser/Client: CVRD - CIA VALE DO RIO DOCE
Product/Service: VALE FLORESTAR AMAZON FOREST CONSERVATION
Entrant Company, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Credit Details:
| Name |
Position |
Company |
| Nizan Guanaes/Sergio Gordilho/Suzana Apelbaum/Ana Castelo Branco |
Creative Director |
Africa |
| Andrй Galhardo/Gringo.nu |
Art Directors |
|
| Marcus Meireles/Suzana Apelbaum |
Copywriters |
Africa |
| |
Internet Production |
Gringo.nu |
| Natбlia Gouvкa |
Producer |
Africa |
| Mбrcio Santoro/Cecнlia Cilento/Pedro Arlant |
Account Executives |
Africa |
Synopsis:
Vale Florestar is a programme that preserves the Amazon Forest. In many devastated areas, it replants millions of trees. This, in turn, rebuilds the ecosystem's balance, preventing the extinction of animals and guaranteeing possibility of new life. This site was created to raise public awareness on the issue of deforestation and to promote the socio-environmental work done by the CVRD Foundation.
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Type Of Entry: Websites & Microsites
Category: Corporate Information
Title: AFRICA AUDITORIUM
Advertiser/Client: AFRICA
Product/Service: CANNES FILM PRESENTATION
Entrant Company, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Credit Details:
| Name |
Position |
Company |
| Nizan Guanaes/Sergio Gordilho/Suzana Apelbaum |
Creative Director |
Africa |
| |
Art Directors |
Gringo |
| Suzana Apelbaum/Flбvio Waiteman |
Copywriters |
Africa |
| Natбlia Gouvкa |
Producers |
Africa |
| |
Internet Production |
Gringo.nu |
| Mбrcio Santoro/Cecнlia Cilento |
Account Executives |
Africa |
Synopsis:
In 2006, Africa sponsored the Films category at the Cannes Festival. To give all those who were not able to attend the festival the opportunity to experience what those in the Palais auditoriums felt, Africa created a Virtual Auditorium. Here, the public could watch a selection of the competing films. They could also use their computer microphones to record their reactions to each film - applause, boos or commentary. The feedback was stored and, when new users entered the auditorium, they could hear the reactions of those who had already visited. Login: Andrea Email: [email protected]
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Type Of Entry: Websites & Microsites
Category: Miscellaneous
Title: 4D2U NAVIGATOR
Advertiser/Client: NATIONAL ASTRONOMICAL OBSERVATORY OF JAPAN
Product/Service: ASTRONOMICAL CONTENT VIEWER
Entrant Company, City: JUN KOSAKA OFFICE, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: JUN KOSAKA OFFICE, Tokyo
Country: JAPAN
Credit Details:
| Name |
Position |
Company |
| Jun Kosaka |
Lead Designer/Programmer |
Jun Kosaka Office |
| Eiichiro Kokubo |
Assistant Professor/Scientific Advisor |
National Astronomical Observatory of Japan |
| NAOJ 4D2U Project Team |
|
National Astronomical Observatory of Japan |
Synopsis:
The 4D2U Navigator is a Flash-based interactive astronomical content viewer. By using this viewer, people can seamlessly fly through the hierarchical structure of the universe, and watch astronomical simulation movies such as 'Formation of the Moon' or 'Formation of a Spiral Galaxy' made by the project. This is a collaboration between our project and an independent web designer/programmer. As a result, the 4D2U Navigator can present real scientific data in a more sophisticated interface. It was selected in jury recommended works at the 9th Japan Media Arts Festival.
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Type Of Entry: Websites & Microsites
Category: Games
Title: CDX
Advertiser/Client: BBC HISTORY
Product/Service: HISTORY SERIES
Entrant Company, City: PRELOADED, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: PRELOADED, London
Country: UNITED KINGDOM
Credit Details:
| Name |
Position |
Company |
| PRELOADED |
Creative and Technical Direction |
PRELOADED |
| Jules Stevenson |
3D Environment |
JS3D |
| Pendle Poucher |
Sound Designer |
|
| James Wood |
Writer |
|
| Mike Ibeji |
History consultant |
|
| BBC IF&L |
Video Production |
BBC |
Synopsis:
The brief was to develop a broadband interactive experience that worked in parallel with the BBC history series about ancient Rome. The project uses a combination of real and 3D-modelled footage, with interactive problems solving and tasks driving the story forward. It is an experiment in interactive story telling and gaming as a means of delivering factual content.
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Type Of Entry: Interactive Campaigns
Category: Interactive Campaigns
Title: SAFE HAPPENS CAMPAIGN
Advertiser/Client: VOLKSWAGEN
Product/Service: VOLKSWAGEN JETTA
Entrant Company, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Advertising/Web Design Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Credit Details:
| Name |
Position |
Company |
| Alex Bogusky |
Chief Creative Officer |
Crispin Porter + Bogusky |
| Andrew Keller |
Executive Creative Director |
Crispin Porter + Bogusky |
| Jeff Benjamin |
Interactive Creative Director |
Crispin Porter + Bogusky |
| Rob Strasberg & Tony Calcao |
Creative Director |
Crispin Porter + Bogusky |
| Dave Clemans, Dawn Yemma, Kevin Koller & Mike Ferrare |
Art Directors |
Crispin Porter + Bogusky |
| Tim Roper, Yutaka Tsujino, Carl Corbitt & Jason Wolske |
Copywriter |
Crispin Porter + Bogusky |
| Conor McCann, Thomas Rodgers & James Martis |
Designers |
Crispin Porter + Bogusky |
| Rupert Samuel |
Director of Integrated Production |
Crispin Porter + Bogusky |
| Luis Santi |
Flash Developer |
|
| |
Production Company |
Evolution Engine |
Synopsis:
Descriptions are on the link.
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Type Of Entry: Online Advertising
Category: Foods and Drinks
Title: BOYBAND
Advertiser/Client: COCA-COLA
Product/Service: COCA-COLA
Entrant Company: GLUE LONDON
Country: UNITED KINGDOM
Advertising/Web Design Agency: GLUE LONDON
Country: UNITED KINGDOM
Credit Details:
| Name |
Position |
Company |
| Darren Giles |
Creative |
glue London |
| James Leigh |
Creative |
glue London |
| Seb Royce |
Creative Director |
glue London |
| Leon Ostle |
Head of Design |
glue London |
| Matt Verity |
Design Director |
glue London |
| Simon Cam |
Head of Interactive Film |
Superglue |
Synopsis:
Coca-Cola Zero. It's got no sugar in it, you know. We were asked to create the digital advertising for Coca-Cola as part of this, their biggest brand launch in over two decades. The ads are aimed squarely at a Nuts / Zoo reading 20-29 year old male audience, focusing around the creative construct 'Great things in life without the downsides'. This translated into insights such as 'music without boybands'. The campaign provided an opportunity for us to showcase some great flash creative with properly thought through audio.
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Type Of Entry: Online Advertising
Category: Foods and Drinks
Title: SQUEEZE
Advertiser/Client: COCA-COLA JAPAN
Product/Service: MINUTE MAID SOFT DRINK
Entrant Company, City: HAKUHODO, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: HAKUHODO, Tokyo
Country: JAPAN
2nd Advertising/Web Design Agency, City: HAKUHODO DY MEDIA PARTNERS, Tokyo
Country: JAPAN
Credit Details:
| Name |
Position |
Company |
| Hideaki Sakuma |
Creative Director/Copywriter/Planner |
Hakuhodo |
| Junya Masuda |
Planner |
777 interactive |
| Takashi Korosue |
Producer |
cherup |
| Ryuichi Kataoka |
Camera |
VONS |
| Kuroda |
Designer |
Bizart |
| Taishi Izumikawa |
Programer |
Bizart |
| Masaaki Fukuoka |
Producer |
Hakuhodo |
| Noboru Inoue |
Producer |
Hakuhodo |
| Masato Igarashi |
Deputy General Manager |
Hakuhodo |
| Genya Sunouchi |
Producer |
Hakuhodo DY Media Partners |
Synopsis:
"A person does not click an advertisement according to the ad-maker". We solve this problem by utilising the movement of computer screen when you scroll up and down a page. When you scroll, the movement of screen affects the ad. Not only down, but when you go back upon a page. It is a totally new idea to let users participate in an ad without having them click on it.
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Type Of Entry: Online Advertising
Category: Healthcare & Medical
Title: TISSUE
Advertiser/Client: MANTECORP
Product/Service: CORISTINA D FLU MEDICINE
Entrant Company, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Credit Details:
| Name |
Position |
Company |
| Nizan Guanaes/Sergio Gordilho/Suzana Apelbaum/Joanna Soares/Sibely Silveira |
Creative Director |
Africa |
| Daniel Bottas |
Art Directors |
Africa |
| Daniel Bottas |
Copywriters |
Africa |
| Danilo Fiocco |
Programmers |
|
| Danilo Fiocco |
Internet Production |
|
| Natбlia Gouvкa |
Producers |
Africa |
| |
Photo/3D/Ilustration/Animation |
TSI Animation |
| Mбrcio Santoro/Cecнlia Cilento/Clбudia Almeida |
Account Executives |
Africa |
| Adrian Ferguson |
Media |
Africa |
Synopsis:
This banner was created to show the efficiency of anti-flu Coristina D.
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Type Of Entry: Online Advertising
Category: Publications & Media
Title: PIG
Advertiser/Client: RURAL CHANNEL
Product/Service: TV CHANNEL
Entrant Company, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Credit Details:
| Name |
Position |
Company |
| Nizan Guanaes/Sergio Gordilho/Suzana Apelbaum |
Creative Director |
Africa |
| Carlos Andre Eyer/Daniel Bottas/Domenico Massareto |
Art Directors |
Africa |
| Marcio Juniot |
Copywriters |
Africa |
| Joгo Lopes/Ricardo Mбximo |
Programmers |
|
| Natбlia Gouvкa/Daniela Andrade/Patrнcia Benetti |
Producers |
Africa |
| |
Sound |
Jamute Audio |
| Mбrcio Santoro/Cecнlia Cilento |
Account Executives |
Africa |
| Adrian Ferguson |
Media |
Africa |
Synopsis:
This banner promotes Canal Rural, a TV channel specialised in information and news on country life/farming.
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Type Of Entry: Online Advertising
Category: Publications & Media
Title: KID'S WORLD
Advertiser/Client: TERRA PORTAL
Product/Service: PORTAL WITH PARENTAL CONTROL
Entrant Company, City: DDB BRASIL, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: DDB BRASIL, Sao Paulo
Country: BRAZIL
Credit Details:
| Name |
Position |
Company |
| Sergio Valente |
Executive Creative Director |
DDB Brasil |
| Julio Andery |
Executive Creative Director |
DDB Brasil |
| Mauricio Mazzariol |
Creative Director |
DDB Brasil |
| Pedro Gravena |
Creative Director |
DDB Brasil |
| Felipe Cama |
Creative Director |
DDB Brasil |
| Bruno Oppido |
Art Director |
DDB Brasil |
| Gilberto Barros |
Art Director |
DDB Brasil |
| Marcio Fritzen |
Copywriter |
DDB Brasil |
| Paulo Perez/Raul Arantes |
Art Director |
DDB Brasil |
| Mauricio Massaia/Wagner Nunes |
Flash Developer |
DDB Brasil |
| Felipe Vellasco |
Art Director/Animation Director |
DDB Brasil |
Synopsis:
Ad shows Terra Parental Control for children safety on the net.
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Type Of Entry: Online Advertising
Category: Charities, Public Health & Safety, Public Awareness
Title: BEER
Advertiser/Client: FIAT AUTOMOVEIS
Product/Service: ANTI-DRINK-DRIVING MESSAGE
Entrant Company, City: AGENCIACLICK, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: AGENCIACLICK, Sao Paulo
Country: BRAZIL
Credit Details:
| Name |
Position |
Company |
| Ricardo Figueira |
Creative Director VP |
AgenciaClick |
| Marcelo Mariano Dias |
Art Director |
AgenciaClick |
| Gabriela Hunnicutt |
Copywriter |
AgenciaClick |
| Felipe Renan Fernandes |
Art Assistant |
AgenciaClick |
| Abel Reis/Alexandre Santos |
Technology and Project VP/Technology Director |
AgenciaClick |
| Ana Maria Nubie |
Account VP |
AgenciaClick |
| Claudio Souza/Luciana Braga/Rodrigo Matheus |
Account Director/Account Manager/Account Coordinator |
AgenciaClick |
| Talita Chachamovitz/Bruna Comin |
Creative Coordinator |
AgenciaClick |
| Felipe Nakasima/Lucas Costa/Anderson Arbuleya |
Art Programmer |
AgenciaClick |
| Emmanuel Leutz/Mirian Cumino |
Media |
AgenciaClick |
Synopsis:
Users are invited to empty the glass through the use of the scrollbar and are surprised by a message while the glass is being emptied.
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Type Of Entry: Other Online Advertising
Category: Mobile Advertising
Title: GET THE MESSAGE
Advertiser/Client: ROYAL NAVY
Product/Service: NAVY RECRUITMENT
Entrant Company: GLUE LONDON
Country: UNITED KINGDOM
Advertising/Web Design Agency: GLUE LONDON
Country: UNITED KINGDOM
Credit Details:
| Name |
Position |
Company |
| Seb Royce |
Creative Director |
glue London |
| James Leigh |
Creative |
glue London |
| Darren Giles |
Creative |
glue London |
| Leon Ostle |
Head of Design |
glue London |
| Dom O`Brien |
Design Director |
glue London |
| Fraser Hobbs |
Flash Developer |
glue London |
| Andy Kinsella |
Producer |
glue London |
| Mark Sanderson |
Account Manager |
glue London |
| Miranda Ross |
Head of Planning |
glue London |
Synopsis:
The idea was to communicate the breadth of careers available in the Royal Navy to a target audience of 16-24 year olds with whom mobile phone (cell phone) penetration of over 90%. We hadn't seen any creative for mobile phones that had really pushed boundaries, we think this does. The result is getthemessage, a personalised video based messenger service where users can create their own message and choose a method of delivery from a variety of Royal Navy arms and send it to friends via their handsets. The recipients can then send back their own message directly from their handset.
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Type Of Entry: Other Online Advertising
Category: Innovative Ideas
Title: BEFORE YOU ENTER (WEAR CONDOMS)
Advertiser/Client: KRAJOWE CENTRUM DS. AIDS
Product/Service: AIDS PROTECTION
Entrant Company: ARC WARSAW - LEO BURNETT GROUP
Country: POLAND
Advertising/Web Design Agency: ARC WARSAW - LEO BURNETT GROUP
Country: POLAND
Credit Details:
| Name |
Position |
Company |
| Rafal Gorski |
Creative Director/Art Director |
Arc Warsaw - Leo Burnett Group |
| Adam Smereczynski |
Art Director |
Arc Warsaw - Leo Burnett Group |
| Konrad Grzegorzewicz |
Art Director |
Arc Warsaw - Leo Burnett Group |
| Marcin Gorski |
Kierownik Dzialu Systemow Reklamowych |
Netsprint.pl |
| Aleksanderd Zawitkowski |
Analityk Programista |
Netsprint.pl |
| Jakub Kacprzak |
Marketing/PR Manager |
Netsprint.pl |
Synopsis:
A social campaign against AIDS made in cooperation with Polish Centre against AIDS and netSprint.pl search engine (it catalogues 85,982,961 Polish websites). During the campaign we have 'protected' all sites with erotic content. If a user of the search engine looks for 'sex', 'anal', 'oral', 'porno' or 'fuck', all these words on the results page are packed in small condoms. A banner appears next to the results, which presents a condom, a logo of the Centre against AIDS and a double-meaning headline 'Before you enter'. Each hour of the campaign we've been protecting about 8 million sites without changing their content.
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Type Of Entry: Other Online Advertising
Category: Innovative Ideas
Title: HANDSHAKE
Advertiser/Client: MICROSOFT
Product/Service: MSN (INTERNET PORTAL SERVICE)
Entrant Company, City: HAKUHODO, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: HAKUHODO, Tokyo
Country: JAPAN
2nd Advertising/Web Design Agency, City: TOHOKSHINSHA FILM CORPORATION, Tokyo
Country: JAPAN
Credit Details:
| Name |
Position |
Company |
| Masaaki Fukuoka |
Chief Creative Director |
Hakuhodo |
| Yosuke Minamizaki |
Chief Producer |
Tohokushinya Film Corporation |
| Mariko Watanabe |
Assistant Producer |
Thokushinsya Film Corporation |
| Yoshihiro Matsuoka |
Director |
Tohokushinsya Film Corporation |
| Yuji Mizuto |
Creative Director |
Imaginative |
| Yosuke Fukasawa |
Designer |
Imaginative |
| Yukinori Nakayama |
Media Architect |
Microsoft |
| Noboru Inoue |
Producer |
Hakuhodo |
Synopsis:
The MSN HANDSHAKE SYNDICATE is a consumer generated, peace&friendship campaign for MSN. It offers people chances to handshake and to syndicate the experience of the touching feeling when people first get through to each other. The rule is simple; to stand up and offer your hand to people you don't even know. As handshaking symbolises the act of affection and cooperation, the campaign aims to empower the brand of MSN by independently showing that the Internet can actually be a help in undertaking a part of the difficult task for world peace and friendship between the nations.
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Type Of Entry: Viral Advertising
Category: Email Advertising
Title: TIGER EMAIL
Advertiser/Client: WWF
Product/Service: WWF WILDLIFE MONITORING NETWORK
Entrant Company, City: OGILVY BEIJING, Beijing
Country: CHINA
Advertising/Web Design Agency, City: OGILVY BEIJING, Beijing
Country: CHINA
Credit Details:
| Name |
Position |
Company |
| Dirk Eschenbacher/Doug Schiff/Shu Hung |
Creative Director |
Ogilvy Beijing |
| Doug Schiff |
Copywriter |
Ogilvy Beijing |
| Rain Yu/Jia Ding |
Art Director |
Ogilvy Beijing |
Synopsis:
After one billion years of evolution, the tiger is nearly extinct-not because it's unfit to survive in its environment, but because of human selfishness. WWF wanted to change behaviour before it's too late. Part of that effort included sending this email to their database group of supporters.
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Type Of Entry: Viral Advertising
Category: Viral Video
Title: IDIOTS
Advertiser/Client: MTV/AUTOTRADER
Product/Service: ANTI-DRINK-DRIVING MESSAGE
Entrant Company, City: JWT, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: JWT, London
Country: UNITED KINGDOM
Credit Details:
| Name |
Position |
Company |
| Nick Bell |
Creative Director |
JWT |
| Hugh Todd |
Copywriter |
JWT |
| Adam Scholes |
Art Director |
JWT |
| Kate Keith |
Agency Producer |
JWT |
| Paul Kirkley |
Account Supervisor |
JWT |
| Tom Ehr |
Chief Executive Officer |
MTV |
| Jacob Madsen |
Producer |
Hungry Man |
| Tony Barry |
Director |
|
| Matt Thompson |
Marketing Director |
Trader Media Group |
| Sam Gunn |
Editor |
The White House |
Synopsis:
This commercial features drunks in the back of taxis. They fall asleep, abuse the driver, throw up etc, before we see the line: "The real idiots drive themselves home".
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Type Of Entry: Viral Advertising
Category: Viral Video
Title: SUNGLASS CATCH
Advertiser/Client: RAY-BAN
Product/Service: SUNGLASSES
Entrant Company, City: CUTWATER, San Francisco
Country: USA
Advertising/Web Design Agency, City: CUTWATER, San Francisco
Country: USA
Credit Details:
| Name |
Position |
Company |
| Benzo |
Director |
Benzomatic Photographic |
| Steve Hanst |
Prod. Co. Producer |
Benzomatic Photographic |
| Johannes Gamble |
Director of Photography |
|
| Johannes Gamble |
VFX Artist |
|
| Chuck McBride |
Exec. Creative Director |
Cutwater |
| Travis Britton |
Creative Director |
Cutwater |
| Jennifer Golub |
Exec. Producer/Producer |
Cutwater |
| Jesse Brihn |
Producer |
Cutwater |
| Benzo |
Editor |
Benzomatic Photographic |
| Squeak E. Clean |
Composer |
Squeak E. Clean Productions |
Synopsis:
This film was created to be distributed on user generated content web sites to further the idea of Ray-Ban as more of a concept than a brand. During its first week it registered more than 5 million hits from viewers and inspired a multitude of imitations. With this viral film we were able to reach an entire population of web users who are more inspired by the Real and True than the conforming attitudes of want.
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Type Of Entry: Viral Advertising
Category: Other Digital Video
Title: NIKECOSPLAY
Advertiser/Client: NIKE JAPAN
Product/Service: NIKE ID
Entrant Company, City: ADK, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: ADK, Tokyo
Country: JAPAN
Credit Details:
| Name |
Position |
Company |
| Tatsuro Sato |
Executive Creative Director |
ADK |
| Naoki Ito |
Creative Director/Art Director/Copy Writer/Photographer/Communication Director |
GT INC. |
| Shunsuke Kakinami |
Account Planner/Account Executive |
ADK |
| Takeshi Fukuda/Yasutoshi Hosoike |
Producer |
TYO PRODUCTIONS/ADK |
| Kan Eguchi |
Director |
|
| Yasuhiro Yamanaka/Toshihiro Tomioka |
Production Manager |
TYO PRODUCTIONS |
| Toru Terashima |
Web Producer/Technical Director |
Root Communications |
| Saiko Kamikanda/Toshinori Matsuura |
Designer/Web Desinger |
girl graphics/Root Communications |
| Ken`ichi Iida |
Flash Programmer |
Root Communications |
| Mitsuhiro Minowa |
Client Supervisor |
NIKE JAPAN |
Synopsis:
NIKEiD is an innovative e-commerce where you can customise NIKE shoe with ultimate colours and materials. The goal is to increase 5% public awareness of the service through viral promotion, which would immediately increase the amount of traffic through a premium experience on the site, targetting at domestic and international influencers.
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