CYBER LIONS WINNERS 2007
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Type Of Entry: Websites & Microsites
Category: Foods and Drinks
Title: GETTHEGLASS.COM
Advertiser/Client: CALIFORNIA FLUID MILK PROCESSORS ADVISORY BOARD
Product/Service: MILK
Entrant Company, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Advertising/Web Design Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Credit Details:
| Name |
Position |
Company |
| Jeff Goodby |
Co-Chairman/Executive Creative Director |
Goodby/Silverstein & Partners |
| Pat Mckay |
Creative Director |
Goodby/Silverstein & Partners |
| Feh Tarty |
Creative Director |
Goodby/Silverstein & Partners |
| Will McGinness |
Interactive Creative Director |
Goodby/Silverstein & Partners |
| Ronny Northrop |
Associate Interactive Creative Director |
Goodby/Silverstein & Partners |
| Jorge Calleja |
enior Art Director/Designer |
Goodby/Silverstein & Partners |
| Paul Charney |
Senior Copywriter |
Goodby/Silverstein & Partners |
| Heather Wischman/Michael Damiani |
Senior Producers |
Goodby/Silverstein & Partners |
| Mike Geiger |
Director of Interactive Production |
Goodby/Silverstein & Partners |
| David Erickson/Annelie Jonsson |
Producers |
North Kingdom |
Synopsis:
Gettheglass.com continues the fantastical story of the Adachis, a family suffering from ailments related to their lack of milk. On the site, viewers play a board game in which they help the Adachi family get a glass of hard to reach milk. Players advance in the game by rolling a pair of virtual dice and driving the Adachis' plumbing van through a series of milk-related challenges all while trying to outrun Fort Fridge security and avoid being sent to Milkatraz. If you make it all they way to the end, Milk sends you an actual "Get the glass" souvenir glass.
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Type Of Entry: Websites & Microsites
Category: Beauty & Luxury Products
Title: SEE MORE SIDE EFFECTS
Advertiser/Client: REVERSA (DERMTEK)
Product/Service: SKIN & NAIL CARE PRODUCTS
Entrant Company, City: TAXI CANADA, Montreal
Country: CANADA
Advertising/Web Design Agency, City: TAXI CANADA, Montreal
Country: CANADA
Credit Details:
| Name |
Position |
Company |
| Stйphane Charier |
Vice-President/Creative Director |
Taxi |
| Dominique Trudeau |
Creative Director/Design/interactive |
Taxi |
| Patrick Chaubet/Roberto Baibich |
Art Directors |
Taxi |
| Йlyse Noлl de Tilly/Brian Gill |
Writers |
Taxi |
| Anne-Marie Leclair |
Planner |
Taxi |
| Audrey Lefebvre |
Client Service Advertising |
Taxi |
| Йmilie Trudeau-Rabinowicz |
Agency Producer |
Taxi |
| Йtienne Tallard |
Director |
La Fabrique d`Image |
| Mecano |
Web Production |
Mecano |
| Audio Z |
Sound Effects |
Audio Z |
Synopsis:
Objective: Establish and position Reversa anti-ageing skincare in a cluttered, highly competitive ad environment, on a low ad budget. Concept: Focus on the anti-wrinkle cream's ultimate benefit for an ageing Boomer woman: sex appeal, which she experiences in the form of side effects, namely younger men. Target audience: 40 to 60 year old women, financially and mentally very independent, sexually active and often not in a stable relationship. These ''cougars'' refuse to be socially invisible just because they are getting older.
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Type Of Entry: Websites & Microsites
Category: Beauty & Luxury Products
Title: LIKE A DOLL
Advertiser/Client: SHISEIDO
Product/Service: MAJOLICA MAJORCA COSMETICS
Entrant Company, City: BBMEDIA, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: SHISEIDO, Tokyo
Country: JAPAN
Credit Details:
| Name |
Position |
Company |
| Koji Yamamoto |
Creative Director |
Shiseido |
| Shoko Yoshida |
Copywriter |
Shiseido |
| Koji Yamamoto/Saiko Kawahara/Yuka Ohno |
Art Director |
Shiseido |
| Wakako Matsura/Masato Yoshikawa/Takehiro Ogidani |
Producer |
|
| Masato Kanazawa |
Photographer |
Shiseido |
| Takashi Yamaguchi |
Illustrator |
|
| Youichi Takahashi |
Pop Up Designer |
|
| Mina Nohara |
Animator |
|
| Keigo Oyamada |
Music |
|
| Tatsuya Kido |
Technical Director |
BBmedia |
Synopsis:
A website for a cosmetic brand that fulfills young women's desires for a makeover. A real pop-up picture book, called "Like A Doll," was constructed, and the entire site was put together based on that book, using time-lapse animation for everything from the brand image to the product information.
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Type Of Entry: Online Advertising
Category: Automotive Products & Services
Title: FOLLOW THE WHITE RABBIT
Advertiser/Client: MINI
Product/Service: MINI COOPER
Entrant Company, City: PROFERO, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: PROFERO, London
Country: UNITED KINGDOM
Credit Details:
| Name |
Position |
Company |
| Matt Powell |
Creative Director |
Profero |
| Scott Clark |
Art Director |
Profero |
| Johan Arlig |
Designer |
Profero |
| Jamie Long |
Designer |
Profero |
| Jamie Coomber |
Account Director |
Profero |
| Jesse Basset |
Planner |
Profero |
| Tom Hyde |
Planner |
Profero |
| Ysabel Vasquez |
Advertising Manager |
MINI |
Synopsis:
We launched a teaser campaign for the new MINI, enticing users to break from their daily surfing habits and join MINI for an adventure on the internet. Inspired by the Matrix, the campaign takes every user to a series of real, independent and eccentric British websites instead of the MINI website. Targeting an adventurous audience who enjoys discovering new content on the web, the white MINI leads users through virtual portholes taking them to one of the many carefully selected sites. There were four websites within one journey and a total of three unique journeys created.
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Type Of Entry: Online Advertising
Category: Automotive Products & Services
Title: BLANK LIKE A RABBIT
Advertiser/Client: VOLKSWAGEN
Product/Service: VOLKSWAGEN RABBIT
Entrant Company, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Advertising/Web Design Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Credit Details:
| Name |
Position |
Company |
| Alex Bogusky |
Chief Creative Officer |
Crispin Porter + Bogusky |
| Andrew Keller |
Executive Creative Director |
Crispin Porter + Bogusky |
| Tony Calcao, Rob Strasberg & Scott Linnen |
Creative Directors |
Crispin Porter + Bogusky |
| Jeff Benjamin |
Interactive Creative Director |
Crispin Porter + Bogusky |
| Kevin Koller & John Antoniello |
Art Directors |
Crispin Porter + Bogusky |
| Winston Binch |
Executive Integrated Producer |
Crispin Porter + Bogusky |
| Neil D'Amico |
Jr. Integrated Producer |
Crispin Porter + Bogusky |
| |
Vendor |
Templar |
Synopsis:
This Rabbit banner playfully celebrates the return of the iconic Rabbit name to the VW line-up. The simple fill-in the blank begs to be answered, while also playing upon a simple insight. If an automobile is German engineered specifically for city driving and it carries a price tag of less than 15K it's bound to breed like...well, you get the point.
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Type Of Entry: Online Advertising
Category: Beauty & Luxury Products
Title: SEE MORE SIDE EFFECTS
Advertiser/Client: REVERSA (DERMTEK)
Product/Service: SKIN & NAIL CARE PRODUCTS
Entrant Company, City: TAXI CANADA, Montreal
Country: CANADA
Advertising/Web Design Agency, City: TAXI CANADA, Montreal
Country: CANADA
Credit Details:
| Name |
Position |
Company |
| Stйphane Charier |
Vice-President/Creative Director |
Taxi |
| Dominique Trudeau |
Creative Director/design/interactive |
Taxi |
| Patrick Chaubet/Roberto Baibich |
Art Directors |
Taxi |
| Йlyse Noлl de Tilly/Brian Gill |
Writers |
Taxi |
| Anne-Marie Leclair |
Planner |
Taxi |
| Audrey Lefebvre |
Client Service Advertising |
Taxi |
| Йmilie Trudeau-Rabinowicz |
Agency Producer |
Taxi |
| Йtienne Tallard |
Director |
La Fabrique d`Image |
| Mecano |
Web Production |
Mecano |
| Audio Z |
Sound Effects |
Audio Z |
Synopsis:
Objective: Establish and position Reversa anti-ageing skincare in a cluttered, highly competitive ad environment, on a low ad budget. Concept: Focus on anti-wrinkle cream's ultimate benefit for an ageing Boomer woman: Sex appeal, which she experiences in the form of side effects, namely, younger men. Target audience: 40-60 year-old women, financially and mentally very independent, sexually active and often not in a stable relationship. These "cougars" refuse to be socially invisible just because they are getting older.
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Type Of Entry: Online Advertising
Category: Clothing, Footwear & Accessories
Title: IMPOSSIBLE IS NOTHING
Advertiser/Client: ADIDAS
Product/Service: SPORTSWEAR
Entrant Company, City: NETTHINK, Madrid
Country: SPAIN
Advertising/Web Design Agency, City: NETTHINK, Madrid
Country: SPAIN
Credit Details:
| Name |
Position |
Company |
| Mario Sбnchez del Real |
Creative Director |
netthink |
| Mario Sбnchez del Real |
Art Director |
netthink |
| Ivбn Gajate |
Flash Development |
netthink |
| Jesъs Henares |
Copywriter |
netthink |
| David Lуpez - Mesas |
Tech Director |
netthink |
| Ivбn Ramos |
Account Supervisor |
netthink |
| Elena Pozuelo |
Account Executive |
netthink |
| Paula Pбramo. |
Account Executive |
netthink |
Synopsis:
The campaign allows the user to draw an impossible wish with a marker that paints a line from where urban elements pop up. Meanwhile a fast runner goes through the line that the user is drawing, linking to a microsite, where users can express what they think is impossible, but they might achieve.
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Type Of Entry: Online Advertising
Category: Charities, Public Health & Safety, Public Awareness
Title: TYPO-CRASH BANNERS
Advertiser/Client: MALTESER FRANKFURT
Product/Service: ANTI-DRINK-DRIVING APPEAL
Entrant Company: OGILVY FRANKFURT
Country: GERMANY
Advertising/Web Design Agency: OGILVY FRANKFURT
Country: GERMANY
Credit Details:
| Name |
Position |
Company |
| CHRISTIAN MOMMERTZ |
Creative Director |
Ogilvy Frankfurt |
| DR. STEPHAN VOGEL |
Creative Director |
Ogilvy Frankfurt |
| CHRISTIAN MOMMERTZ |
Art Director |
Ogilvy Frankfurt |
| DR. STEPHAN VOGEL |
Copywriter |
Ogilvy Frankfurt |
| JO BACHERL |
PHOTOGRAPHER |
Ogilvy Frankfurt |
| SABINA HESSE/SABRINA BELGER |
TYPOGRAPHER |
Ogilvy Frankfurt |
| Christina Hufgard |
Art Buying |
Ogilvy Frankfurt |
| THORSTEN ORTH/JOHN F.GOETZE |
Account Management |
Ogilvy Frankfurt |
| JOSEF DORFNER |
Advertiser`s Supervisor |
MALTESER FRANKFURT |
| DANIEL DE LEUW |
ART SUPPORT |
Ogilvy Frankfurt |
| Dirk Neugebauer |
Motion Graphics |
Ogilvy Frankfurt |
| Ulf Schmidt |
Creative Consultancy |
|
| Uwe Jakob |
Creative Consultancy |
|
Synopsis:
Objective: Every ninth traffic fatality is caused by drink-driving. Most of the accidents are caused by teenage drivers whilst under the influence of alcohol. To evoke public awareness, increase preventative behaviour and to direct users to the issue discussed on www.malteser.de, we developed the following banners: on online-platforms that are promoting nightlife, public parties and music events. We confronted the youngsters with the physical risks of drinking and driving - in the typographic language of their favourite drinks. Target group: Young drivers in their 20s.
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Type Of Entry: Other Online Advertising
Category: Innovative Ideas
Title: BIG SHADOW
Advertiser/Client: MICROSOFT CORPORATION
Product/Service: XBOX 360 GAME CONSOLE
Entrant Company, City: GT, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: GT, Tokyo
Country: JAPAN
Credit Details:
| Name |
Position |
Company |
| Koshi Uchiyama |
CD |
GT |
Synopsis:
The game "Blue Dragon" involves the hero's shadow: the shadow turns into a giant Dragon who goes through fights and plays an important role. Using this idea as a base, we made an interactive communication where participators themselves get to control their giant transformed shadows. The program is made to transform people's projected shadows into Dragons or to over 10 other characters in the actual game. Shadows of people moving in front of the lighted wall, are captured and processed in real-time, projecting the dragon shadow on a building wall (27 meters wide, 45 meters high) from a projector.
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Type Of Entry: Viral Advertising
Category: Viral Video
Title: TEA PARTAY
Advertiser/Client: SMIRNOFF
Product/Service: RAW TEA
Entrant Company, City: BARTLE BOGLE HEGARTY, New York
Country: USA
Advertising/Web Design Agency, City: BARTLE BOGLE HEGARTY, New York
Country: USA
Credit Details:
| Name |
Position |
Company |
| Kevin Roddy |
Executive Creative Director |
Bartle Bogle Hegarty |
| Amee Shah |
Art Director |
Bartle Bogle Hegarty |
| Matt Ian |
Copywriter |
Bartle Bogle Hegarty |
| Clay Weiner |
Copywriter |
Bartle Bogle Hegarty |
| Lisa Setten |
Senior Producer |
Bartle Bogle Hegarty |
| Melissa Bemis |
Producer |
Bartle Bogle Hegarty |
| Julien Christian Lutz |
Director |
Bartle Bogle Hegarty |
| HSI Productions |
Production Company |
|
| Bruce Wellington |
Head of Broadcast Production |
Bartle Bogle Hegarty |
Synopsis:
Smirnoff Raw Tea needed to make a big splash, with very little money, in a Northeast test market during the peak summer months. So we utilized an alternative channel: viral video. To make it resonate, we decided to celebrate the people who summered in our test market through a hip hop video. "Join The Tea Partay" was born. Our insight was dead-on because the video had more than 2 million hits in its first five months on YouTube and has appeared in The Wall Street Journal, The New York Times, Good Morning America and CNN... to name only a few.
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Type Of Entry: Viral Advertising
Category: Viral Marketing
Title: IWANTTOSEEAGHOST
Advertiser/Client: DEAPLANETA
Product/Service: PULSE MOVIE
Entrant Company, City: CP PROXIMITY, Barcelona
Country: SPAIN
Advertising/Web Design Agency, City: CP PROXIMITY, Barcelona
Country: SPAIN
Credit Details:
| Name |
Position |
Company |
| Enric Nel-lo |
Executive Creative Director |
CP Proximity |
| Hugo Olivera |
Creative Director |
CP Proximity |
| Jaume Leis |
Art Director |
CP Proximity |
| Jordi Ramon |
Art Director |
CP Proximity |
| Dani Rocasalbas |
Front End Developer |
CP Proximity |
| Juan Carlos Moscardo |
Back End Developer |
CP Proximity |
Synopsis:
The brief: To generate awareness and drive people to cinema by generating buzz. The Idea: Bring Pulse plot to real life, by creating a fake blog which is possessed by ghosts, and allowing users to become both main characters of the movie and the spreaders of the action, thanks to a high-level personalisation tool which allows text, audio, and real time webcam recording video for scaring friends. The Results: +300,000 visits with no advertising cost. +1,250,000 visits by now +18,000 references on blogs, forums and webs +175,000 viral email sent.
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