Победители категории Branded Content & Entertainment Lions

GrandPrix

Advertiser : UNILEVER Product : DOVE MASTERBRAND Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Titanium and Integrated Title : REAL BEAUTY SKETCHES Advertiser/Client : UNILEVER Product/Service : DOVE MASTERBRAND Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil VP Creative Director Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Hugo Veiga Ogilvy Brasil Copywriter Diego Machado Ogilvy Brasil Art Director Gil Zamora Zamora Desing Illustrator Veronica Beach/Renata Neumann Ogilvy Brasil Producer Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Deborad Lederman Ogilvy Brasil Account Supervisor Mollie Hill Ogilvy Brasil Planner Daniel Tartaro Ogilvy Brasil Head Of Digital Wagner Gomes Ogilvy Brasil Project Manager Pablo Moura/Fred Celestino Ogilvy Brasil UXD John X Carey Paranoid US Director Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Supervisor Phillip Owens/Keith Kenniff Paranoid US Producer Sam Casas Lime Studio Sound Mix Sean Coleman Company 3 Color Grading Paul Kumpata Rock Paper Scissor Editorial Grading A52 Staff A52 Online

Gold

Advertiser : LABATT BREWERIES OF CANADA Product : KOKANEE Entrant : GRIP LIMITED Toronto, CANADA Type of Entry : Branded Entertainment Category : Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand Title : THE MOVIE OUT HERE Advertiser/Client : LABATT BREWERIES OF CANADA Product/Service : KOKANEE Entrant Company : GRIP LIMITED Toronto, CANADA Contributing Company : GRIP LIMITED Toronto, CANADA Production Company : INFINITY FILMS Vancouver, CANADA Production Company 2 : SECTION EIGHT Toronto, CANADA Name Company Position Randy Stein Grip Limited Creative Director Scott Dube Grip Limited Creative Director Catherine Allen Grip Limited Art Director Ian Simpson Grip Limited Copywriter David Chiavegato Grip Limited Screenwriter Rich Pryce-Jones Grip Limited Screenwriter Laurie Maxwell Grip Limited Agency Producer Joel Holtby Grip Limited Interactive Art Director Hiten Patel Grip Limited Interactive Art Director Andy Slater Grip Limited Designer Martin McClorey Grip Limited Account Services Director Brendon Sargent Grip Limited Account Services Manager Matthew Yip Grip Limited Account Coordinator John Miller Grip Limited Client Services Director Griff Henderson Poster Boy Editor Davis Hicks Sons And Daughters Director Todd Harrison Grip Limited Interactive Producer Naeem Ghafari Grip Limited Interactive Copywriter Dylan Dempsey Grip Limited Associate Technical Director Justin Krinke Grip Limited Director Of Technology

Advertiser : IBM Product : IBM RESEARCH Entrant : OGILVY NEW YORK, USA Type of Entry : Branded Entertainment Category : Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Title : A BOY AND HIS ATOM: THE WORLD'S SMALLEST MOVIE Advertiser/Client : IBM Product/Service : IBM RESEARCH Entrant Company : OGILVY NEW YORK, USA Contributing Company : OGILVY NEW YORK, USA Production Company : 1ST AVENUE MACHINE New York, USA Name Company Position Steve Simpson Ogilvy/Mather Chief Creative Officer/Na Susan Westre Ogilvy/Mather Executive Creative Director Mike Hahn/Ryan Blank Ogilvy/Mather Group Creative Directors Niels West/Ricardo Leme Lopes Ogilvy/Mather Associate Creative Directors Lauren Costa Ogilvy/Mather Copywriter Ramona Todoca Ogilvy/Mather Art Director Lee Weiss/Alicia Zuluaga/Julie Teicher Ogilvy/Mather Producers Magnus Blair Ogilvy/Mather Group Planning Director Priya Varadachary/Sissi Nie Ogilvy/Mather Digital Strategy Geoffrey Colon/Stuart Tracte Social@ogilvy Social Nitin Sinha/Katherine Moore Ogilvy/Mather Media Rob Davis/Justine Herz/Marcus Andrew Ogilvy/Mather Video Strategy Kimberly Duffy/Nicole Vilalte/Kaitlin Giannetti/Carin Pinto Ogilvy/Mather Account Sam Penfield/Leanne Amos/Nico Casavecchia/Eloi Moli 1st Ave Machine Production Peter Mostert/Lauren Basile Hooligan Editing Karl Westman Ogilvy/Mather Executive Music Producer Evan Mangiamele/Jodi Levine/Philip Loeb Heard City Audio Michelle Seidenfrau/Beau Burrows/Andrew Garrahan/Greg Anderson/Kathy Hofman 1st Ave Machine Post Production Punga Animation Andreas Heinrich/Christopher Lutz/Ileana Rau/Susanne Bowman IBM Scientist/Animator

Advertiser : UNILEVER Product : DOVE MASTERBRAND Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Branded Entertainment Category : Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Title : REAL BEAUTY SKETCHES Advertiser/Client : UNILEVER Product/Service : DOVE MASTERBRAND Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Contributing Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Production Company : PARANOID US Hollywood, USA Name Company Position Anselmo Ramos Ogilvy Brasil Vp Creative Director Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Hugo Veiga Ogilvy Brasil Copywriter Diego Machado Ogilvy Brasil Art Director Gil Zamora Zamora Desing Illustrator Veronica Beach/Renata Neumann Ogilvy Brasil Producer Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Deborad Lederman Ogilvy Brasil Account Supervisor Mollie Hill Ogilvy Brasil Planner Daniel Tartaro Ogilvy Brasil Head Of Digital Wagner Gomes Ogilvy Brasil Project Manager Pablo Moura/Fred Celestino Ogilvy Brasil Uxd John X Carey Paranoid US Director Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Supervisor Phillip Owens/Keith Kenniff Paranoid US Producer Sam Casas Lime Studio Sound Mix Sean Coleman Company 3 Color Grading Paul Kumpata Rock Paper Scissor Editorial Grading A52 Staff A52 Online

Advertiser : WWF Product : WWF Entrant : GREY 141 GROUP SГЈo Paulo, BRAZIL Type of Entry : Branded Entertainment Category : Best brand or product integration into a feature film, existing TV show and/or series Title : DEFORESTED FIELD Advertiser/Client : WWF Product/Service : WWF Entrant Company : GREY 141 GROUP SГЈo Paulo, BRAZIL Contributing Company : GREY 141 GROUP SГЈo Paulo, BRAZIL Name Company Position Matheus Ruas Studio Fly Film Director Alberto Damasceno Grey 141 Account Supervisor Raquel Abdala Grey 141 Account Manager LetГ­cia Meira Grey 141 Account Director Renata Ruas Grey 141 RTVC Natacha Veiga Grey 141 RTVC Paulo Amaral Grey 141 Copywriter Guilherme Camargos Grey 141 Copywriter Marcos Piccinini Grey 141 Copywriter Eduardo Nose Grey 141 Art Director Lucas Heck Grey 141 Art Director Daniel Perez Grey 141 Creative Director Pedro Cappeletti Grey 141 Creative Director Pedro Cappeletti Grey 141 Executive Creative Director Pedro Cappeletti Grey 141 Chief Creative Officer

Advertiser : VOLKSWAGEN GROUP CHINA Product : THE PEOPLE'S CAR PROJECT Entrant : PROXIMITY BEIJING, CHINA Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : BUILDING THE PEOPLE'S CAR Advertiser/Client : VOLKSWAGEN GROUP CHINA Product/Service : THE PEOPLE'S CAR PROJECT Entrant Company : PROXIMITY BEIJING, CHINA Contributing Company : PROXIMITY BEIJING, CHINA Contributing Company 2 : GOODSTEIN & PARTNERS Beijing, CHINA Production Company : PIXOMONDO Beijing, CHINA Name Company Position Georg Warga Goodstein ECD Joy Wang Pixomondo Post Producer Wil Manning Pixomondo AD Nelson Quan Pixomondo Editor John Dietz Pixomondo AD Jan Heinze/Iva Modrah Pixomondo Ep/Producer Paul Morris/Jay Hubert DOP Kenneth Bi Director Alex Csergo Proximity China MD Enko Von Arnim/Lorraine Zhang/Carolyn Yu/Olivia Ding Proximity China Accounts Team Tobias Bordal/Maggie Ge Proximity China Social Team Catherine Liu Proximity China Project Manager Cameron Rimington Proximity China Head Of IA Maureen Sherrard Proximity China Agency Producer Sofia Lv/ Zoro Cui/ Sophie D'agostino Proximity China Designers Andy Li/Felipe Ferreira Proximity China Art Directors Derek Liu/Vivian Liu Proximity China Copywriters Daryl Villanueva/Flavio Vidigal Proximity China ACD Greenkern Brand Management

Advertiser : MATTEL Product : HOT WHEELS Entrant : MISTRESS Venice, USA Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : DOUBLE LOOP DARE Advertiser/Client : MATTEL Product/Service : HOT WHEELS Entrant Company : MISTRESS Venice, USA Contributing Company : MISTRESS Venice, USA Production Company : BANDITO BROS. Los Angeles, USA Name Company Position Damien Eley Mistress Creative Director Scott Harris Mistress Creative Director Jens Stoelken Mistress Strategy Director Christian Jacobsen Mistress Strategy Director Blake E. Marquis Mistress Design/Interactive Director Guy Helm Mistress Writer Elisa Tan Mistress Art Director Shelley Chidley Mistress Writer Kay Lynn Dutcher Mistress Producer Brittany Driscoll Mistress Brand Director Mike 'Mouse' McCoy Bandito Brothers Director Ryan Slavin Bandito Brothers Producer Jeff Tober Bandito Brothers Editor Sean Cushing Cantina Creative VFX Producer Stephen Lawes Cantina Creative VFX Creative Director Simon Waldron Mattel VP Boys Marketing Felix Holst Mattel VP Design Anye Deanna Mattel Marketing Director Missy Alpert Mattel Marketing Manager Chris Boumann Mattel Marketing Manager Suzanne Hargrove Bandito Brothers Executive Producer

Advertiser : MACY'S Product : DEPARTMENT STORE Entrant : JWT NEW YORK, USA Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : YES, VIRGINIA THE MUSICAL Advertiser/Client : MACY'S Product/Service : DEPARTMENT STORE Entrant Company : JWT NEW YORK, USA Contributing Company : JWT NEW YORK, USA Production Company : GREENPOINT PICTURES Brooklyn, USA Production Company 2 : STOPP LA Venice, USA Production Company 3 : MACY'S STUDIOS New York, USA Name Company Position Jeff Benjamin JWT New York Chief Creative Officer North America Matt Macdonald/Ryan Kutscher JWT New York Co-Chief Creative Officers New York Mike Geiger JWT New York Chief Integration Officer/President NA Craig Love/Shayne Millington JWT New York Creative Directors William Schermerhorn/Wesley Whatley Macy's Parade And Entertainment Group Writer/Lyricist/Composer Raihana Halim/Ben Chiang/Justine Cotter JWT New York Art Directors/Copywriter Jonathan Fletcher/Jon Fishel/Jinal Shah JWT New York Planning Director/User Experience/Digital Strategist Sergio Lopez JWT New York Head Of Production Paul Sutton JWT New York Director Of Digital Production Robin Feldman JWT New York Executive Producer Margaret Mclaughlin/Vanessa Scanlan JWT New York Executive Digital Producer/Digital Producer Andrea Curtin/Atalie Kessler JWT New York Senior Broadcast Producer/Senior Line Producer Ricky Bacon/David Wu/Jane Irzhak JWT New York Director Of Technology/Tech Lead/QA Manager Claire Capeci JWT New York Global Business Director Angela Rebong Brown JWT New York Account Director Lindsey Allen JWT New York Project Manager Joe Feczko/Betsy Spence/Audrey De Shong Macy's Marketing SVP Innovation/VP Integrated Marketing/Dir Integrated Marketing Tony Giannini/Jen Kasper Macy's Media GVP/Media/EVP Digital Media/Multicultural Advertising Robin Reibel/Holly Thomas/Julie Strider Macy's Media Relations GVP Media Relations/VP National Media Relations/Director Media Relations Serena Potter/Nicole Mason Macys.com OVP Marketing Strategy/Senior Marketing Manager

Advertiser : METRO TRAINS Product : METRO TRAINS Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Branded Entertainment Category : Best use or integration of music Title : DUMB WAYS TO DIE Advertiser/Client : METRO TRAINS Product/Service : METRO TRAINS Entrant Company : McCANN MELBOURNE, AUSTRALIA Contributing Company 2 : McCANN MELBOURNE, AUSTRALIA Contributing Company : McCANN MELBOURNE, AUSTRALIA Name Company Position John Mescall McCann Executive Creative Director Pat Baron McCann Creative Director Adrian Mills McCann Group Account Director Alec Hussain McCann Senior Account Director John Mescall McCann Copywriter Tamara Broman McCann Senior Account Manager Adrian Mills McCann Strategy Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Oliver McGill Composer And Producer Huey Groves McCann Digital Christian Stocker McCann Digital Julian Frost Animation Chloe Alsop Metro Trains Marketing Manager Leah Waymark Metro Trains General Manager/Corporate Relations Pat Baron McCann Art Director

Advertiser : NESTLE WATERS Product : PERRIER Entrant : OGILVY FRANCE Paris, FRANCE Type of Entry : Branded Entertainment Category : Best use or integration of gaming Title : SECRET PLACE Advertiser/Client : NESTLE WATERS Product/Service : PERRIER Entrant Company : OGILVY FRANCE Paris, FRANCE Contributing Company : OGILVY FRANCE Paris, FRANCE Production Company : FIGHTING FISH Clichy, FRANCE Name Company Position Chris Garbutt Ogilvy France Chief Creative Officer Frederic Levron/Thierry Chiumino Ogilvy France Creative Directors Baptiste Clinet/Nicolas Lautier/Florian Bodet/Chris Rowson Ogilvy France Art Directors Baptiste Clinet/Nicolas Lautier/Florian Bodet Ogilvy France Copywriters Laure Bayle Ogilvy France Head Of Production Hugo Diaz/Diane De Bretteville/Cyril Duval/Sandra Petrus Ogilvy France Films/Digital Producers Constance Capy Baudeau/Stanislas Vert Ogilvy France Account Management Laurent King Film Director Olivier Domerc Story Development Benjamin Przespolewski Digital Director Sami Meziani Technical Director Caroline Petruccelli Production Manager Arnaud Roth Production Designer Franck Marchal/Alexandre Poirier Le Comptoir Du Son Sound Muriel Koch/Fabienne Bravard/Armelle Roulland Nestle Waters Advertiser's Supervisors

Advertiser : OLD SPICE Product : OLD SPICE CHAMPION Entrant : WIEDEN+KENNEDY Portland, USA Type of Entry : Branded Entertainment Category : Best use or integration of gaming Title : DIKEMBE MUTOMBO'S 4 1/2 WEEKS TO SAVE THE WORLD Advertiser/Client : OLD SPICE Product/Service : OLD SPICE CHAMPION Entrant Company : WIEDEN+KENNEDY Portland, USA Contributing Company : WIEDEN+KENNEDY Portland, USA Name Company Position Ash Warren/Nate Horstmann/Dan Will Driftlab Developers Chris Beaver/Ed Booth/Kellan Stover Powerhouse Animation Studios Animators Robin Arnott N/A Sound Designer Jukio Kallio N/A Composer Paul Veer/Sven Ruthner N/A Artist Adam Atomic/Adam Saltsman N/A Game Maker Liam Doherty Wieden+Kennedy Account Supervisor Michael Dalton Wieden+Kennedy Management Supervisor Jessica Monsey Wieden+Kennedy Account Director Jake Doran Wieden+Kennedy UX Designer Ben Kendall Wieden+Kennedy Interactive Producer Mike Davidson Wieden+Kennedy Senior Interactive Producer Max Stinson Wieden+Kennedy Art Director Andy Laugenour Wieden+Kennedy Copywriter Craig Allen/Jason Bagley/Matt O'rourke Wieden+Kennedy Creative Director Susan Hoffman/Joe Staples Wieden+Kennedy Executive Creative Director

Advertiser : CAPE TOWN TOURISM Product : CAPE TOWN Entrant : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : SEND YOUR FACEBOOK PROFILE TO CAPE TOWN Advertiser/Client : CAPE TOWN TOURISM Product/Service : CAPE TOWN Entrant Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA Contributing Company 2 : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA Contributing Company 3 : R.E.C Cape Town, SOUTH AFRICA Contributing Company : FLOW COMMUNICATIONS Cape Town, SOUTH AFRICA Name Company Position Chris Gotz Ogilvy & Mather Cape Town Jacques Massardo Ogilvy & Mather Cape Town Nicholas Wittenberg Ogilvy & Mather Cape Town Tommy Le Roux Ogilvy & Mather Cape Town Gareth Mcpherson Ogilvy & Mather Cape Town Adrian Varkel Ogilvy & Mather Cape Town Matthew Pullen Ogilvy & Mather Cape Town Emma Butlin Ogilvy & Mather Cape Town Dean Paradise Ogilvy & Mather Cape Town Kate Desmarais Ogilvy & Mather Cape Town Fred Cilliers Ogilvy & Mather Cape Town Andrew Pullen Ogilvy & Mather Cape Town Shelley Broad Ogilvy & Mather Cape Town Lisa Clarke Ogilvy & Mather Cape Town Kurt Paulse Ogilvy & Mather Cape Town Mike Wood R.e.c (Record.edit.create) Kaif Ahmed R.e.c (Record.edit.create) Dave Jackson R.e.c (Record.edit.create) Kamilla Nurock R.e.c (Record.edit.create)

Advertiser : PLDT Product : MYDSL Entrant : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : SCREEN-AGE LOVE STORY Advertiser/Client : PLDT Product/Service : MYDSL Entrant Company : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES Contributing Company : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES Production Company : FILMEX Makati City, THE PHILIPPINES Name Company Position Andre Petch Ace Saatchi/Saatchi Executive Creative Director Trixie Diyco Ace Saatchi/Saatchi Vice President/ Creative Director Greg Martin Ace Saatchi/Saatchi Creative Director Denise Tee Ace Saatchi/Saatchi Head Of Art Paw Berroya Ace Saatchi/Saatchi Copy Writer Gelo Suarez Ace Saatchi/Saatchi Copy Writer Jordan Santos Ace Saatchi/Saatchi Copy Writer Petra Magno Ace Saatchi/Saatchi Copy Writer Sara Badr Ace Saatchi/Saatchi Copy Writer Glenn Lalogan Ace Saatchi/Saatchi Art Director Windel Aboy Ace Saatchi/Saatchi Art Director Hans Malang Ace Saatchi/Saatchi Art Director Miguel Mier Ace Saatchi/Saatchi Art Director Karen Sto. Domingo Freelance Agency Producer Gigi Garcia Ace Saatchi/Saatchi Client Service Director April Landicho Ace Saatchi/Saatchi Account Manager Claire Cruz Ace Saatchi/Saatchi Account Manager Carmen Antunez Ace Saatchi/Saatchi Planner Natalie Ang Ace Saatchi/Saatchi Planner Henry Frejas Filmex Director Thonx Kwek Ace Saatchi/Saatchi Web Designer Joem Segovia Ace Saatchi/Saatchi Digital Manager Geli Angeles Ace Saatchi/Saatchi Account Manager Adi Yapyuco Ace Saatchi/Saatchi Account Executive Gen Lizares Ace Saatchi/Saatchi Head of Activation Patti Mallari Ace Saatchi/Saatchi Activation Communication Director Shiela Tiongco Ace Saatchi/Saatchi Digital Director Yhanee Mendoza Ace Saatchi/Saatchi Events Supervisor Michaelangelo Reyes Freelance Producer Martin Romualdez Ace Saatchi/Saatchi Media Relations Manager Dennis Obien Ace Saatchi/Saatchi Print Producer Louie Di Jr. Ace Saatchi/Saatchi Event Manager Josh Rodriguez Ace Saatchi/Saatchi Event Coordinator

Advertiser : METRO TRAINS Product : METRO TRAINS Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : DUMB WAYS TO DIE Advertiser/Client : METRO TRAINS Product/Service : METRO TRAINS Entrant Company : McCANN MELBOURNE, AUSTRALIA Contributing Company 2 : McCANN MELBOURNE, AUSTRALIA Contributing Company : McCANN MELBOURNE, AUSTRALIA Name Company Position John Mescall McCann Executive Creative Director Pat Baron McCann Creative Director Adrian Mills McCann Group Account Director Alec Hussain McCann Senior Account Director John Mescall McCann Copywriter Tamara Broman McCann Senior Account Manager Adrian Mills McCann Strategy Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Oliver McGill Composer And Producer Huey Groves McCann Digital Christian Stocker McCann Digital Julian Frost Animation Chloe Alsop Metro Trains Marketing Manager Leah Waymark Metro Trains General Manager/Corporate Relation Pat Baron McCann Art Director

Advertiser : TWENTIETH CENTURY FOX Product : PROMETHEUS FILM Entrant : IGNITION INTERACTIVE Santa Monica, USA Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : PROMETHEUS INTEGRATED CAMPAIGN Advertiser/Client : TWENTIETH CENTURY FOX Product/Service : PROMETHEUS FILM Entrant Company : IGNITION INTERACTIVE Santa Monica, USA Contributing Company : IGNITION INTERACTIVE Santa Monica, USA Production Company : RSA FILMS London, UNITED KINGDOM Name Company Position Evan Dehaven/Chris Eyerman Ignition Interactive ECD/Creative Director Maiko Sakurai/Parker Sapp/Jamie Somphanthabansouk/Sheila Iverson Ignition Interactive Producers James Cobo/Amber Eyerman/Lindsey Shaw Ignition Interactive Social Media Matt Johnston/Matthew Goshman/Matt Matijevich/Thomas Mulloy Ignition Interactive Developers Nick Boes Ignition Interactive Art Director Andy Burdin/Nick Jones/Wilson Saloj Ignition Interactive Designers Ashley Crandall/Nina Kauffman And Meredith Rose Ignition Interactive Copywriters Anton Molleda Plain Concepts Chief Operations Officer Ridley Scott RSA Creative Director Damon Lindelof RSA Copywriter Caspar Delaney RSA Executive Producer Johnny Hardstaff/Luke Scott RSA Directors Mark Patten RSA Cinematographer RSA/Absolute/Hoxton Redsox Post Production Facility Ed Cheeseman/Ben Harrex/Owynne Dawkins RSA Editors Absolute/Hoxton Redsox Post Production Facility

Advertiser : INTEL + TOSHIBA Product : TOSHIBA LAPTOP WITH INTEL INSIDE Entrant : PEREIRA & O'DELL San Francisco, USA Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : THE BEAUTY INSIDE Advertiser/Client : INTEL + TOSHIBA Product/Service : TOSHIBA LAPTOP WITH INTEL INSIDE Entrant Company : PEREIRA & O'DELL San Francisco, USA Contributing Company : PEREIRA & O'DELL San Francisco, USA Production Company : B-REEL Los Angeles, USA Name Company Position Pj Pereira Pereira & O'Dell Chief Creative Officer Jaime Robinson Pereira & O'Dell Executive Creative Director Jason Apaliski Pereira & O'Dell Creative Director Neil Ramanan Pereira & O'Dell Copywriter Chaz Whitworth Pereira & O'Dell Art Director Jeff Ferro Pereira & O'Dell VP Of Production Elisa Moore Pereira & O'Dell Agency Film Producer Erin Dahlbeck Davis Pereira & O'Dell Senior Interactive Producer Justin Cox Pereira & O'Dell Strategy Director Josh Brandau Pereira & O'Dell Vp Of Media Dan Beer Pereira & O'Dell Media Supervisor Xandra Ess Pereira & O'Dell Business Affairs Director Gary Theut Pereira & O'Dell VP/Director Account Service Henry Arlander Pereira & O'Dell Account Director Drake Doremus B Reel Films Director Annette Davey Independent Film Editor B Reel Production Company Lost Planet Editorial Company Laundry Graphics N Tropic Visual FX/Online

Advertiser : LABATT BREWERIES OF CANADA Product : KOKANEE Entrant : GRIP LIMITED Toronto, CANADA Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : THE MOVIE OUT HERE Advertiser/Client : LABATT BREWERIES OF CANADA Product/Service : KOKANEE Entrant Company : GRIP LIMITED Toronto, CANADA Contributing Company : GRIP LIMITED Toronto, CANADA Production Company : INFINITY FILMS Vancouver, CANADA Production Company 2 : SECTION EIGHT Toronto, CANADA Name Company Position Randy Stein Grip Limited Creative Director Scott Dube Grip Limited Creative Director Catherine Allen Grip Limited Art Director Ian Simpson Grip Limited Copywriter David Chiavegato Grip Limited Screenwriter Rich Pryce-Jones Grip Limited Screenwriter Laurie Maxwell Grip Limited Agency Producer Joel Holtby Grip Limited Interactive Art Director Hiten Patel Grip Limited Interactive Art Director Andy Slater Grip Limited Designer Martin McClorey Grip Limited Account Services Director Brendon Sargent Grip Limited Account Services Manager Matthew Yip Grip Limited Account Coordinator John Miller Grip Limited Client Services Director Griff Henderson Poster Boy Editor Davis Hicks Sons And Daughters Director Todd Harrison Grip Limited Interactive Producer Naeem Ghafari Grip Limited Interactive Copywriter Dylan Dempsey Grip Limited Associate Technical Director Justin Krinke Grip Limited Director Of Technology

Advertiser : PLDT Product : MYDSL Entrant : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : SCREEN-AGE LOVE STORY Advertiser/Client : PLDT Product/Service : MYDSL Entrant Company : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES Contributing Company : ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES Production Company : FILMEX Makati City, THE PHILIPPINES Name Company Position Andrew Petch Ace Saatchi/Saatchi Executive Creative Director Trixie Diyco Ace Saatchi/Saatchi Vice President/ Creative Director Greg Martin Ace Saatchi/Saatchi Creative Director Denise Tee Ace Saatchi/Saatchi Head Of Art Paw Berroya Ace Saatchi/Saatchi Copy Writer Gelo Suarez Ace Saatchi/Saatchi Copy Writer Jordan Santos Ace Saatchi/Saatchi Copy Writer Petra Magno Ace Saatchi/Saatchi Copy Writer Sara Badr Ace Saatchi/Saatchi Copy Writer Glenn Lalogan Ace Saatchi/Saatchi Art Director Windel Aboy Ace Saatchi/Saatchi Art Director Hans Malang Ace Saatchi/Saatchi Art Director Miguel Mier Ace Saatchi/Saatchi Art Director Karen Sto. Domingo Freelance Agency Producer Gigi Garcia Ace Saatchi/Saatchi Client Service Director April Landicho Ace Saatchi/Saatchi Account Manager Claire Cruz Ace Saatchi/Saatchi Account Manager Carmen Antunez Ace Saatchi/Saatchi Planner Natalie Ang Ace Saatchi/Saatchi Planner Henry Frejas Filmex Director Thonx Kwek Ace Saatchi/Saatchi Web Designer Joem Segovia Ace Saatchi/Saatchi Digital Manager Geli Angeles Ace Saatchi/Saatchi Account Manager Adi Yapyuco Ace Saatchi/Saatchi Account Executive Gen Lizares Ace Saatchi/Saatchi Head of Activation Patti Mallari Ace Saatchi/Saatchi Activation Communication Director Shiela Tiongco Ace Saatchi/Saatchi Digital Director Yhanee Mendoza Ace Saatchi/Saatchi Events Supervisor Michaelangelo Reyes Freelance Producer Martin Romualdez Ace Saatchi/Saatchi Media Relations Manager Dennis Obien Ace Saatchi/Saatchi Print Producer Louie Di Jr. Ace Saatchi/Saatchi Event Manager Josh Rodriguez Ace Saatchi/Saatchi Event Coordinator

Silver

Advertiser : MONDELEZ INTERNATIONAL Product : LACTA Entrant : OGILVYONE WORLDWIDE ATHENS, GREECE Type of Entry : Branded Entertainment Category : Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand Title : LOVE IN THE END Advertiser/Client : MONDELEZ INTERNATIONAL Product/Service : LACTA Entrant Company : OGILVYONE WORLDWIDE ATHENS, GREECE Contributing Company : OGILVYONE WORLDWIDE ATHENS, GREECE Contributing Company 2 : BOLD OGILVY & MATHER Athens, GREECE Production Company : CL PRODUCTIONS Athens, GREECE Name Company Position Panos Sambrakos Ogilvyone Athens Executive Creative Director Konstina Chatzaki Ogilvyone Athens Creative Director Franceska Galafti Ogilvyone Athens Associate Creative Director Konstantinos Penlidis Ogilvyone Athens Art Director Christina Alifakioti Ogilvyone Athens Account Director Annita Galanopoulou Bold Ogilvy/Mather Account Director Katerina Makridou-Oraiopoulou Ogilvyone Athens Account Manager Aristea Papazoglou Bold Ogilvy/Mather Account Manager Vasilis Kehagias Cl Productions Director Panagiotis Iosifelis Cl Productions Screenwriter Kostas Lampropoulos Cl Productions Producer Lampis Charalampidis Cl Productions Editor George Papandrikopoulos Cl Productions Cinematographer Manos Krezias Odeon S.a. Producer Mike Argiris Odeon S.a. Comercial Director Manolis Mavrikakis Ogilvyone Athens Creative Technologist George Alatzas Ogilvyone Athens Lead Programmer

Advertiser : PEPSI Product : PEPSI MAX Entrant : THE MARKETING ARM Dallas, USA Type of Entry : Branded Entertainment Category : Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand Title : UNCLE DREW Advertiser/Client : PEPSI Product/Service : PEPSI MAX Entrant Company : THE MARKETING ARM Dallas, USA Contributing Company : THE MARKETING ARM Dallas, USA Contributing Company 2 : THE MARKETING ARM Dallas, USA Production Company : MINUSL New York, USA Name Company Position Marc Gilbar Davie Brown Entertainment/The Marketing Arm Creative Director Marc Gilbar Davie Brown Entertainment/The Marketing Arm Copywriter Tom Meyer Davie Brown Entertainment/The Marketing Arm Account Director Abby Jackson Davie Brown Entertainment/The Marketing Arm Account Executive Jonathan Klein Director Angie Revel Producer Brian Thomas Director Of Photography Ed French Special Effects Make-Up Rock Paper Scissors Editorial Damion Clayton Editor Beacon Streat Studios Music Heard Ciry Sound Mix Fanscape Social Media

Advertiser : MARS PETCARE US Product : PEDIGREEВ® Entrant : STARCOM MEDIAVEST GROUP Chicago, USA Type of Entry : Branded Entertainment Category : Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Title : FROM SHELTER TO STAGE Advertiser/Client : MARS PETCARE US Product/Service : PEDIGREEВ® Entrant Company : STARCOM MEDIAVEST GROUP Chicago, USA Media Agency : STARCOM MEDIAVEST GROUP Chicago, USA Media Agency 2 : STARCOM MEDIAVEST GROUP Chicago, USA Name Company Position Lizzie Levin Starcom MediaVest Group Development Executive Erin Vogel Starcom MediaVest Group VP/Director Amy Harris Starcom MediaVest Group VP/Director

Advertiser : VOLKSWAGEN Product : VW BEETLE Entrant : MEDIACOM New York, USA Type of Entry : Branded Entertainment Category : Best brand or product integration into a feature film, existing TV show and/or series Title : THE BEETLE SHARK CAGE Advertiser/Client : VOLKSWAGEN Product/Service : VW BEETLE Contributing Company 2 : DEUTSCH Los Angeles, USA Contributing Company : DISCOVERY CHANNEL Silver Spring, USA PR Agency : EDELMAN New York, USA Entrant Company : MEDIACOM New York, USA Media Agency : MEDIACOM New York, USA Name Company Position Adam Pincus MediaCom Director/Branded Content Justin Osborne Volkswagen GM/Marketing Communications Joanne Diaz MediaCom Senior Partner/Associate Director David Fasola MediaCom Managing Partner Sean Williamson MediaCom Communications Planning Director Scott Felenstein Discovery Channel EVP/Discovery AD Sales Mark Lewis Discovery Channel Director/AD Sales Marketing Kevin McCarthy Discovery Channel Director/Discovery Solutions Stacy Tobin Discovery Channel Account Executive Amanda Doyle Deutsch Creative Director Alex Milwee Edelman Senior Account Supervisor

Advertiser : INTEL + TOSHIBA Product : TOSHIBA LAPTOP WITH INTEL INSIDE Entrant : PEREIRA & O'DELL San Francisco, USA Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : THE BEAUTY INSIDE Advertiser/Client : INTEL + TOSHIBA Product/Service : TOSHIBA LAPTOP WITH INTEL INSIDE Entrant Company : PEREIRA & O'DELL San Francisco, USA Contributing Company : PEREIRA & O'DELL San Francisco, USA Production Company : B-REEL Los Angeles, USA Name Company Position Pj Pereira Pereira/O'Dell Chief Creative Officer Jaime Robinson Pereira/O'Dell Executive Creative Director Jason Apaliski Pereira/O'Dell Creative Director Neil Ramanan Pereira/O'Dell Copywriter Chaz Whitworth Pereira/O'Dell Art Director Jeff Ferro Pereira/O'Dell Vice President Of Production Elisa Moore Pereira/O'Dell Agency Film Producer Erin Dahlbeck Davis Pereira/O'Dell Senior Interactive Producer Justin Cox Pereira/O'Dell Strategy Director Josh Brandau Pereira/O'Dell VP Of Media Dan Beer Pereira/O'Dell Media Supervisor Xandra Ess Pereira/O'Dell Business Affairs Director Gary Theut Pereira/O'Dell VP/Director Account Service Henry Arlander Pereira/O'Dell Account Director Drake Doremus B Reel Films Director Annette Davey Independent Film Editor B Reel Production Company Lost Planet Editorial Company Laundry Graphics N Tropic Visual Effects/Online

Advertiser : MACY'S Product : DEPARTMENT STORE Entrant : JWT NEW YORK, USA Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : YES, VIRGINIA THE MUSICAL Advertiser/Client : MACY'S Product/Service : DEPARTMENT STORE Entrant Company : JWT NEW YORK, USA Contributing Company : JWT NEW YORK, USA Production Company : GREENPOINT PICTURES Brooklyn, USA Production Company 2 : STOPP LA Venice, USA Production Company 3 : MACY'S STUDIOS New York, USA Name Company Position Jeff Benjamin JWT New York Chief Creative Officer North America Matt MacDonald/Ryan Kutscher JWT New York Co-Chief Creative Officers New York Mike Geiger JWT New York Chief Integration Officer/President NA Craig Love/Shayne Millington JWT New York Creative Directors William Schermerhorn/Wesley Whatley Macy's Parade And Entertainment Group Writer/Lyricist/Composer Raihana Halim/Ben Chiang/Justine Cotter JWT New York Art Directors/Copywriter Jonathan Fletcher/Jon Fishel/Jinal Shah JWT New York Planning Director/User Experience/Digital Strategist Sergio Lopez JWT New York Head Of Production Paul Sutton JWT New York Director Of Digital Production Robin Feldman JWT New York Executive Producer Margaret Mclaughlin/Vanessa Scanlan JWT New York Executive Digital Producer/Digital Producer Andrea Curtin/Atalie Kessler JWT New York Senior Broadcast Producer/Senior Line Producer Ricky Bacon/David Wu/Jane Irzhak JWT New York Director Of Technology/Tech Lead/QA Manager Claire Capeci JWT New York Global Business Director Angela Rebong Brown JWT New York Account Director Lindsey Allen JWT New York Project Manager Joe Feczko/Betsy Spence/Audrey De Shong Macy's Marketing SVP Innovation/VP Integrated Marketing/Dir Integrated Marketing Tony Giannini/Jen Kasper Macy's Media GVP/Media/EVP Digital Media/Multicultural Advertising Robin Reibel/Holly Thomas/Julie Strider Macy's Media Relations GVP Media Relations/VP National Media Relations/Director Media Relations Serena Potter/Nicole Mason Macys.com OVP Marketing Strategy/Senior Marketing Manager

Advertiser : WORLDWIDE FUND FOR NATURE (WWF) Product : WWF Entrant : BBDO GERMANY DГјsseldorf, GERMANY Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : THE ANT RALLY Advertiser/Client : WORLDWIDE FUND FOR NATURE (WWF) Product/Service : WWF Entrant Company : BBDO GERMANY DГјsseldorf, GERMANY Contributing Company : BBDO GERMANY DГјsseldorf, GERMANY Production Company : PARASOL ISLAND DГјsseldorf, GERMANY Production Company 2 : STUDIO FUNK DГјsseldorf, GERMANY Name Company Position Andreas Landgraf Visual Effects Stephan Krause Parasol Island/DГјsseldorf Editor Ami Rodrigues DOP Ahmet Tan DOP Tom Zahner Voice Over Marco Manzo Studio Funk/DГјsseldorf Sound Designer Jack Gregory Donald Parasol Island/DГјsseldorf Producer Kim Duesselberg Parasol Island/DГјsseldorf Producer Moritz von Schroetter Parasol Island/DГјsseldorf Producer Jochen Manz Photographer Steffen Gentis BBDO Proximity DГјsseldorf Agency Producer/Head Of TV Lina Gilles BBDO Proximity DГјsseldorf Account Manager Sebastian Koenen BBDO Proximity DГјsseldorf Account Director RamГіn Scheffer BBDO Proximity DГјsseldorf Copywriter Fabian Pensel BBDO Proximity DГјsseldorf Art Director/Illustration Carsten Bolk BBDO Proximity DГјsseldorf Creative Director Christian Mommertz BBDO Proximity DГјsseldorf Creative Director Sebastian Hardieck BBDO Proximity DГјsseldorf Creative Managing Director Christian Mommertz BBDO Proximity DГјsseldorf Creative Managing Director Wolfgang Schneider BBDO Germany Chief Creative Officer

Advertiser : NESTLÉ PRODUCTS Product : MILO CANS Entrant : OGILVY MALAYSIA Kuala Lumpur, MALAYSIA Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : TWISTED FOOTBALL Advertiser/Client : NESTLÉ PRODUCTS Product/Service : MILO CANS Entrant Company : OGILVY MALAYSIA Kuala Lumpur, MALAYSIA Contributing Company : OGILVY MALAYSIA Kuala Lumpur, MALAYSIA Production Company : DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA Name Company Position Gavin Simpson Ogilvy Malaysia Chief Creative Officer Gavin Simpson Ogilvy Malaysia Creative Director Tan Chee Keong Ogilvy Malaysia Creative Director Tan Chee Keong Ogilvy Malaysia Art Director Gavin Simpson Ogilvy Malaysia Art Director Theng Lik Tat Ogilvy Malaysia Art Director Ch'ng Kar Khuan Ogilvy Malaysia Art Director Andrew Low Ogilvy Malaysia Copywriter Kok Lay Choon Ogilvy Malaysia Copywriter Eric Yan Ogilvy Malaysia Agency Producer Loo Seng Tuck Ogilvy Malaysia Agency Producer Ch'ng Kar Khuan Ogilvy Malaysia Web Designer Nizwani Shahar Ogilvy Malaysia Account Manager Armand Adnan Ogilvy Malaysia Account Supervisor Nicklaus Lam Ogilvy Malaysia Acount Supervisor Victor Manggunio Directors Think Tank Director Patminder Singh Directors Think Tank Producer Mediacliq Programmer Two Am Music Studios Music Soo Wai Ching Mindshare Senior Executive Satwinder Dhillon Mindshare Manager Sheryn Fong Mindshare Executive Chun Kok Kei Mindshare Senior Executive Lee Kah Yee Mindshare Executive Cindy Chia, Director Mindshare Client Leadership Gilbert Vicente Mindshare Associate Director Mindshare Malaysia Mindshare Office

Advertiser : HEMOBA / ESPORTE CLUBE VITÓRIA Product : FOOTBALL TEAM Entrant : LEO BURNETT TAILOR MADE São Paulo, BRAZIL Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : MY BLOOD IS RED AND BLACK Advertiser/Client : HEMOBA / ESPORTE CLUBE VITÓRIA Product/Service : FOOTBALL TEAM Entrant Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL Contributing Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL Production Company : VETOR ZERO São Paulo, BRAZIL Production Company 2 : BRASILEIRA FILMES Sao Paulo, BRAZIL Name Company Position Marcelo Reis Leo Burnett Tailor Made Chief Creative Officer Guilherme Jahara Leo Burnett Tailor Made Executive Creative Director Marcelo Reis/Guilherme Jahara/Rodrigo Jatene Leo Burnett Tailor Made Creative Directors Rodolfo Fernandes/Alexandre Pagano/Guilherme Jahara Leo Burnett Tailor Made Art Directors Erick Mendonça/João Caetano Brasil Leo Burnett Tailor Made Copywriters Pablo Artega/Junior Bottura/Anelene Putini Leo Burnett Tailor Made Account Fernando Sales/André Massuda Leo Burnett Tailor Made Media Marcello Magalhães/Tiago Lara/Manuela Gambagorte Leo Burnett Tailor Made Planner Celso Groba/Maria Fernanda Moura/Rafael Messias/Camila Aquino Leo Burnett Tailor Made Agency Producer Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/Alexi Portel Hemoba/Esporte Clube Vitória Client's Approval Bia Flecha/Fernando Sanches Vetor Zero/Brasileira Filmes Production Company Gabriel Teixeira Photography Audioboutique Sound Company Wagner Moura Locutor

Advertiser : RAK 'N'ROLL FOUNDATION Product : RAK'N'ROLL RECORDS Entrant : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND Type of Entry : Branded Entertainment Category : Best use or integration of music Title : A CHARITY RECORD LABEL Advertiser/Client : RAK 'N'ROLL FOUNDATION Product/Service : RAK'N'ROLL RECORDS Entrant Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND Contributing Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND Name Company Position Jan Szarras 180heartbeats+Jung V. Matt Digital Production Director Paulina S?ota 180heartbeats+Jung V. Matt Assistant Account Executive Jolanta Mazurek 180heartbeats+Jung V. Matt Account Executive Zbigniew Flakus 180heartbeats+Jung V. Matt Designer Mariusz Czepiec 180heartbeats+Jung V. Matt Designer Tytus Klepacz 180heartbeats+Jung V. Matt Copywriter Adam Marzec 180heartbeats+Jung V. Matt Copywriter Tytus Klepacz 180heartbeats+Jung V. Matt Concept Director Adam Marzec 180heartbeats+Jung V. Matt Concept Director Miko?aj Sadowski 180heartbeats+Jung V. Matt Creative Director Miko?aj Sadowski 180heartbeats+Jung V. Matt Art Director

Advertiser : P&G Product : ARIEL Entrant : AFRICA Sao Paulo, BRAZIL Type of Entry : Branded Entertainment Category : Best use or integration of offline media such as print, outdoor etc Title : SURPRISE COLLECTION Advertiser/Client : P&G Product/Service : ARIEL Entrant Company : AFRICA Sao Paulo, BRAZIL Contributing Company : AFRICA Sao Paulo, BRAZIL Name Company Position Fhits/UQ Bar Digital Strategy Luiz Fernando Vieira Africa Media Director Ana Cortat Africa Planning Director Marcio Santoro/Cecilia Duarte/Manuela Ramalho/Marina Damato Africa Account Director Evandro Soares Africa Projects Creative Director/Media Iron Brito Africa Art Director Rafael Gil Africa Art Director Rodrigo Da Mata Africa Copywriter Paulo Coelho Africa Creative Director/Art Director Aricio Fortes Africa Creative Director/Copywriter Sergio Gordilho Africa CCO/Creative Director

Advertiser : REED EXHIBITIONS Product : MODEL MAKER FAIR Entrant : OGILVY & MATHER VIENNA, AUSTRIA Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : THE STRATOS JUMP 1:350 Advertiser/Client : REED EXHIBITIONS Product/Service : MODEL MAKER FAIR Entrant Company : OGILVY & MATHER VIENNA, AUSTRIA Contributing Company : OGILVY & MATHER VIENNA, AUSTRIA Production Company : SABOTAGE FILMS Vienna, AUSTRIA Production Company 2 : BALLOONART Vienna, AUSTRIA Name Company Position Helge Haberzettl Ogilvy Vienna Copy Writer Gregor Ahman Ogilvy Vienna Art Director Gerd Schulte-Doeinghaus Ogilvy Vienna Executive Creative Director Michael Kaiser Ogilvy Vienna Art Director Karin Schalko Ogilvy Vienna Copy Writer Andreas Braunboeck Balloonart Set Design Wolfgang Bohusch Sabotage Films Cameraman Manuel Lindinger Sabotage Films Editor Thomas Brunner Sabotage Films Producer Clemens Marx Marx Tonkombinat Sound Design

Advertiser : INTEL + TOSHIBA Product : TOSHIBA LAPTOP WITH INTEL INSIDE Entrant : PEREIRA & O'DELL San Francisco, USA Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : THE BEAUTY INSIDE Advertiser/Client : INTEL + TOSHIBA Product/Service : TOSHIBA LAPTOP WITH INTEL INSIDE Entrant Company : PEREIRA & O'DELL San Francisco, USA Contributing Company : PEREIRA & O'DELL San Francisco, USA Production Company : B-REEL Los Angeles, USA Name Company Position Pj Pereira Pereira & O'Dell Chief Creative Officer Jaime Robinson Pereira & O'Dell Executive Creative Director Jason Apaliski Pereira & O'Dell Creative Director Neil Ramanan Pereira & O'Dell Copywriter Chaz Whitworth Pereira & O'Dell Art Director Jeff Ferro Pereira & O'Dell VP Of Production Elisa Moore Pereira & O'Dell Agency Film Producer Erin Dahlbeck Davis Pereira & O'Dell Senior Interactive Producer Justin Cox Pereira & O'Dell Strategy Director Josh Brandau Pereira & O'Dell VP Of Media Dan Beer Pereira & O'Dell Media Supervisor Xandra Ess Pereira & O'Dell Business Affairs Director Gary Theut Pereira & O'Dell Vp/Director Account Service Henry Arlander Pereira & O'Dell Account Director Drake Doremus B Reel Films Director Annette Davey Independent Film Editor B Reel Production Company Lost Planet Editorial Company Laundry Graphics N Tropic Visual FX/Online

Advertiser : AT&T Product : AT&T Entrant : BBDO NEW YORK, USA Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : DAYBREAK Advertiser/Client : AT&T Product/Service : AT&T Entrant Company : BBDO NEW YORK, USA Contributing Company : BBDO NEW YORK, USA Contributing Company 2 : NORTH KINGDOM Stockholm, SWEDEN Production Company : RSA FILMS Los Angeles, USA Production Company 2 : TIM KRING IMPERATIVE Beverly Hills, USA Name Company Position David Lubars BBDO New York Chief Creative Officer Greg Hahn BBDO New York Executive Creative Director David Carter BBDO New York Senior Creative Director Adam Reeves BBDO New York Senior Creative Director/Copywriter Danilo Boer BBDO New York Creative Director/Art Director Julian Katz/Nicholas Gaul BBDO New York Executive Producers Of Content/Development Clemens Brandt/Joe Croson BBDO New York Interactive Executive Producers Emily Cohen BBDO New York Associate Interactive Producer Jon Cassar RSA Films Director Jules Daly/Tracie Norfleet/Tom Dunlap RSA Films Executive Producers Dylan Massin/Jan Wieringa RSA Films Producers Curtis Wehr Director Of Photography Tim Kring Tim Kring Imperative Executive Producer Marcus Ivarsson North Kingdom Creative Director Roger Stighäll North Kingdom Client Director Mia Berggren North Kingdom Producer Linda Brockman North Kingdom Production Manager Jakob Nylund North Kingdom Senior Art Director Robert Lindström North Kingdom Design Director Mathias Lindgren North Kingdom Lead 3D Artist

Advertiser : COCA-COLA Product : NON-ALCOHOLIC DRINK Entrant : HOST Sydney, AUSTRALIA Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : SHARE A COKE AND A SONG Advertiser/Client : COCA-COLA Product/Service : NON-ALCOHOLIC DRINK Entrant Company : HOST Sydney, AUSTRALIA Contributing Company : HOST Sydney, AUSTRALIA Contributing Company 2 : HOST Sydney, AUSTRALIA Name Company Position Bob Mackintosh Host Executive Creative Director Ciaran Mccarthy Host Art Director Paul Calway Host Copywriter Suzie Shaw Host CEO Callum Walker Host Business Director Olly Taylor Host Chief Planning Officer Tom Sanders Host Planner Kaija Wall Host Broadcast Production Director Fiona Byrne Host Print Production Director Matt Baker Host Producer Charlotte Glennon Host Producer Dylan Parker Host Account Manager Andrew Guirguis Host Head Of Design

Advertiser : MONDELEZ INTERNATIONAL Product : LACTA Entrant : OGILVYONE WORLDWIDE ATHENS, GREECE Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : LOVE IN THE END Advertiser/Client : MONDELEZ INTERNATIONAL Product/Service : LACTA Entrant Company : OGILVYONE WORLDWIDE ATHENS, GREECE Contributing Company : OGILVYONE WORLDWIDE ATHENS, GREECE Contributing Company 2 : BOLD OGILVY & MATHER Athens, GREECE Production Company : CL PRODUCTIONS Athens, GREECE Name Company Position Panos Sambrakos Ogilvyone Athens Executive Creative Director Konstina Chatzaki Ogilvyone Athens Creative Director Franceska Galafti Ogilvyone Athens Associate Creative Director Konstantinos Penlidis Ogilvyone Athens Art Director Christina Alifakioti Ogilvyone Athens Account Director Annita Galanopoulou Bold Ogilvy/Mather Account Director Katerina Makridou-Oraiopoulou Ogilvyone Athens Account Manager Aristea Papazoglou Bold Ogilvy/Mather Account Manager Vasilis Kehagias Cl Productions Director Panagiotis Iosifelis Cl Productions Screenwriter Kostas Lampropoulos Cl Productions Producer Lampis Charalampidis Cl Productions Editor George Papandrikopoulos Cl Productions Cinematographer Manos Krezias Odeon S.a. Producer Mike Argiris Odeon S.a Comercial Director Manolis Mavrikakis Ogilvyone Athens Creative Technologist George Alatzas Ogilvyone Athens Lead Programmer

Advertiser : HEMOBA / ESPORTE CLUBE VITÓRIA Product : FOOTBALL TEAM Entrant : LEO BURNETT TAILOR MADE São Paulo, BRAZIL Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : MY BLOOD IS RED AND BLACK Advertiser/Client : HEMOBA / ESPORTE CLUBE VITÓRIA Product/Service : FOOTBALL TEAM Entrant Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL Contributing Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL Production Company : VETOR ZERO São Paulo, BRAZIL Production Company 2 : BRASILEIRA FILMES Sao Paulo, BRAZIL Name Company Position Marcelo Reis Leo Burnett Tailor Made Chief Creative Officer Guilherme Jahara Leo Burnett Tailor Made Executive Creative Director Marcelo Reis/Guilherme Jahara/Rodrigo Jatene Leo Burnett Tailor Made Creative Directors Rodolfo Fernandes/Alexandre Pagano/Guilherme Jahara Leo Burnett Tailor Made Art Directors Erick Mendonça/João Caetano Brasil Leo Burnett Tailor Made Copywriters Pablo Artega/Junior Bottura/Anelene Putini Leo Burnett Tailor Made Account Fernando Sales/André Massuda Leo Burnett Tailor Made Media Marcello Magalhães/Tiago Lara/Manuela Gambagorte Leo Burnett Tailor Made Planner Celso Groba/Maria Fernanda Moura/Rafael Messias/Camila Aquino Leo Burnett Tailor Made Agency Producer Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/Alexi Portel Hemoba/Esporte Clube Vitória Client's Approval Bia Flecha/Fernando Sanches Vetor Zero/Brasileira Filmes Production Company Gabriel Teixeira Photography Audioboutique Sound Company Wagner Moura Locutor

Advertiser : THE JFK PRESIDENTIAL LIBRARY & MUSEUM Product : CUBAN MISSILE CRISIS 50TH ANNIVERSARY Entrant : THE MARTIN AGENCY Richmond, USA Type of Entry : Branded Entertainment Category : Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Title : CLOUDS OVER CUBA Advertiser/Client : THE JFK PRESIDENTIAL LIBRARY & MUSEUM Product/Service : CUBAN MISSILE CRISIS 50TH ANNIVERSARY Entrant Company : THE MARTIN AGENCY Richmond, USA Contributing Company : THE MARTIN AGENCY Richmond, USA Contributing Company 2 : TOOL Santa Monica, USA Production Company : TOOL Santa Monica, USA Name Company Position Brian Williams The Martin Agency Art Director Wade Alger The Martin Agency Copywriter Joe Alexander The Martin Agency Creative Director Ben Tricklebank Tool Director Erich Joiner Tool Director Dustin Callif Tool Executive Producer Brian Latt Tool Executive Producer Oliver Fuselier Tool Executive Producer Steve Humble The Martin Agency Executive Producer Nicole Hollis-Vitale The Martin Agency Agency Producer Kristen Little The Martin Agency Agency Producer Kristen Koeller Tool Interactive Producer Matt Gase Tool Design Director Bartek Drozdz Tool Technical Director Joy Kuraitis Tool Head Of Digital Production Plan8 Music

Advertiser : NISSAN NORTH AMERICA Product : NISSAN Entrant : TBWA\CHIAT\DAY Los Angeles, USA Type of Entry : Branded Entertainment Category : Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Title : GT ACADEMY USA SEASON 2 Advertiser/Client : NISSAN NORTH AMERICA Product/Service : NISSAN Entrant Company : TBWA\CHIAT\DAY Los Angeles, USA Contributing Company : TBWA\CHIAT\DAY Los Angeles, USA Contributing Company 2 : GTA GLOBAL Silverstone, UNITED KINGDOM Production Company : @radical.media Santa Monica, USA Name Company Position Richard O'neill TBWA\CHIAT\DAY Executive Director Of Integrated Production Joey Camacho/Philippe Clairo/Gene Ho/James Guerin Critical Mass Second Screen John Hamilton Critical Mass Copywriter Steve Buckingham/Darren Wood Critical Mass Art Directors Steve Savic/Michael Mcgrath-Sing Critical Mass Creative Directors Laurence Wilshire/Martin Smith GTA Global Event Directors Liz Friesell Mason/Tita Poe/Meredith Kaulfers/Jesse Overman Radical Media Post Producer Sarina Roma/Lindsay Panell/Michael Pantaleo/Samantha Storr Radical Media Story Producers Larry Struber Radical Media Co. Executive Producer Frank Scherma/Dave O'connor Radical Media Executive Producers Jeff Zwart Radical Media Director Peter Smith/Greg Young Venice Beach Editorial Editors Peter Bracegirdle/Bonnie Schwartz/Craig Werwa/Patrick Jones/Val Tyll/Jeananne Gr TBWA\CHIAT\DAY Account Team Tim Newfang TBWA\CHIAT\DAY Producer Brian O'Rourke TBWA\CHIAT\DAY Executive Producer Takahiro Hosoda/Haruhito Nisawadaira TBWA\CHIAT\DAY CW/AD Alex Goulart TBWA\CHIAT\DAY Senior Copywriter Joao Medeiros TBWA\CHIAT\DAY Senior Art Director Tito Melega/Karl Dunn TBWA\CHIAT\DAY Creative Directors Rob Schwartz TBWA\CHIAT\DAY Global Creative President

Advertiser : C. S. HAMMAM-LIF Product : FOOTBALL CLUB Entrant : MEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA Type of Entry : Branded Entertainment Category : Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Title : MOBILIZING THE 12TH MAN Advertiser/Client : C. S. HAMMAM-LIF Product/Service : FOOTBALL CLUB Entrant Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Contributing Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Contributing Company 2 : OGILVYACTION TUNISIA Tunis, TUNISIA Contributing Company 3 : OGILVYENTERTAINMENT New York, USA Production Company : EYEPATCH PRODUCTIONS New York, USA Production Company 2 : PROPAGANDA Tunis, TUNISIA Production Company 3 : CHROMISTA Los Angeles, USA Name Company Position Malek Chatta Propaganda Productions Assistant Editor Cris Velasco Monarch Audio Music Composer Ted Robbins Chromista Executive Producer Sandy Haddad Chromista Executive Producer Ken Meyer Eyepatch Productions Sound Mixer Rockland Bazemore Eyepatch Productions Editor Imed Marzouk Propaganda Productions Producer Doug Scott Ogilvyentertainment Executive Producer David Zellerford Ogilvyentertainment Producer Xavier Mairesse Director Sascha Kuntze Memac Ogilvy Label Copywriter Mehdi Lamloum Memac Ogilvy Label Conceptualizer Nicolas Courant Memac Ogilvy Label Executive Creative Director

Advertiser : BRITANICO Product : ENGLISH LESSONS Entrant : Y&R Lima, PERU Type of Entry : Branded Entertainment Category : Best brand or product integration into a feature film, existing TV show and/or series Title : PIRACY Advertiser/Client : BRITANICO Product/Service : ENGLISH LESSONS Entrant Company : Y&R Lima, PERU Contributing Company : Y&R Lima, PERU Production Company : ZEPELLIN Lima, PERU Production Company 2 : VINYLO SOUND San Borja, PERU Name Company Position Carla Wilson Y & R PerГє Account Director Eduardo Grisolle Y & R PerГє Planner Michel Motte Y & R PerГє Agency Producer Gonzalo Paredes Y & R PerГє Art Director Daniel Lobaton Y & R PerГє Copywriter Daniel De Leon Y & R PerГє Copywriter Christian Sanchez Y & R PerГє Head Of Art Flavio Pantigoso Y & R PerГє Executive Creative Director

Advertiser : UNICEF Product : ID CAMPAIN Entrant : ONIRIA/TBWA Asuncion, PARAGUAY Type of Entry : Branded Entertainment Category : Best brand or product integration into a feature film, existing TV show and/or series Title : NO NAME MATCH Advertiser/Client : UNICEF Product/Service : ID CAMPAIN Entrant Company : ONIRIA/TBWA Asuncion, PARAGUAY Contributing Company : ONIRIA/TBWA Asuncion, PARAGUAY Production Company : METROPOLIS FILMS Montevideo, URUGUAY Name Company Position Camilo Guanes ONIRIA/TBWA Chief Creative Officer Daniel AchГЎval ONIRIA/TBWA Executive Creative Director Jorge Tercarioli ONIRIA/TBWA Creative Director Arturo Valiente ONIRIA/TBWA Creative Director RenГ© LГіpez ONIRIA/TBWA Creative Jorge Collar ONIRIA/TBWA Creative Sergio Sevega ONIRIA/TBWA Creative Rodrigo Weiberlen ONIRIA/TBWA Planner Poli AchГЎval ONIRIA/TBWA Producer

Advertiser : AMERICAN HONDA MOTOR CO Product : HONDA LOVES YOU BACK Entrant : RPA Santa Monica, USA Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : SURPRISING MONSTERS CALLING HOME Advertiser/Client : AMERICAN HONDA MOTOR CO Product/Service : HONDA LOVES YOU BACK Entrant Company : RPA Santa Monica, USA Contributing Company : RPA Santa Monica, USA Contributing Company 2 : RPA Santa Monica, USA Name Company Position Joe Baratelli RPA Executive Vice President/Chief Creative Officer Jason Sperling RPA Senior Vice President/Group Creative Director Gary Paticoff RPA Senior Vice President/Executive Producer J. Barbaush RPA Vice President/Creative Social Media Director Brian Farkas RPA Art Director Sarah Hass RPA Art Director Tylynne Mccauley RPA Copywriter Mark Tripp RPA Agency Director/Senior Content Producer Stephen Carmona Director Of Photography Andrew Scrivner Producer Tracy Chaplin Assistant Director Butcher Editorial Butcher Editorial Editorial Company Teddy Gersten Butcher Editorial Editor Rob Van Butcher Editorial Executive Producer Zac Dych Butcher Editorial Smoke Artist

Advertiser : HYATT REGENCY WARSAW Product : HOTEL SERVICES Entrant : Y&R WARSAW Warsaw, POLAND Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : DOPING TV Advertiser/Client : HYATT REGENCY WARSAW Product/Service : HOTEL SERVICES Entrant Company : Y&R WARSAW Warsaw, POLAND Contributing Company : Y&R WARSAW Warsaw, POLAND Contributing Company 2 : Y&R WARSAW Warsaw, POLAND Name Company Position Wojtek Michalak Y&R Warsaw Digital Creative Bartek Walczuk Y&R Warsaw Designer Edyta Kotowicz Y&R Warsaw Copywriter Ryszard Sroka Y&R Warsaw Creative Director

Advertiser : MONDELEZ INTERNATIONAL Product : LACTA Entrant : OGILVYONE WORLDWIDE ATHENS, GREECE Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : LOVE IN THE END Advertiser/Client : MONDELEZ INTERNATIONAL Product/Service : LACTA Entrant Company : OGILVYONE WORLDWIDE ATHENS, GREECE Contributing Company : OGILVYONE WORLDWIDE ATHENS, GREECE Contributing Company 2 : BOLD OGILVY & MATHER Athens, GREECE Production Company : CL PRODUCTIONS Athens, GREECE Name Company Position Panos Sambrakos Ogilvyone Athens Executive Creative Director Konstina Chatzaki Ogilvyone Athens Creative Director Franceska Galafti Ogilvyone Athens Associate Creative Director Konstantinos Penlidis Ogilvyone Athens Art Director Christina Alifakioti Ogilvyone Athens Account Director Annita Galanopoulou Bold Ogilvy/Mather Account Director Katerina Makridou-Oraiopoulou Ogilvyone Athens Account Manager Aristea Papazoglou Bold Ogilvy/Mather Account Manager Vasilis Kehagias Cl Productions Director Panagiotis Iosifelis Cl Productions Screenwriter Kostas Lampropoulos Cl Productions Producer Lampis Charalampidis Cl Productions Editor George Papandrikopoulos Cl Productions Cinematographer Manos Krezias Odeon S.a. Producer Mike Argiris Odeon S.a. Comercial Director Manolis Mavrikakis Ogilvyone Athens Creative Technologist George Alatzas Ogilvyone Athens Lead Programmer

Advertiser : VILLAGE VOICE NEWSPAPER Product : VILLAGE VOICE NEWSPAPER Entrant : LEO BURNETT NEW YORK, USA Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : 8 MILLION PROTAGONISTS Advertiser/Client : VILLAGE VOICE NEWSPAPER Product/Service : VILLAGE VOICE NEWSPAPER Entrant Company : LEO BURNETT NEW YORK, USA Contributing Company : LEO BURNETT NEW YORK, USA Production Company : LB ENTERTAINMENT New York, USA Name Company Position Jay Benjamin Leo Burnett New York Chief Creative Officer Michael Canning Leo Burnett New York Executive Creative Director/Cw Kieran Antill Leo Burnett New York Executive Creative Director/Ad Tom Flanagan Leo Burnett New York Managing Director Emily Brau Leo Burnett New York Account Executive Jeremy Fox Leo Burnett New York Executive Producer Stian Bugten Leo Burnett New York Senior Art Director Simen Braathen Leo Burnett New York Copywriter Shaina Stigler Leo Burnett New York Producer Steven Jordao Leo Burnett New York Designer Max Goodwin Leo Burnett New York Cultural Architect Tom Pina Leo Burnett New York Assistant Producer/Editor Josh Fromson Village Voice Newspaper Publisher Caitlin Gallo Script Writer Stephen Bishop Seely Director Jimmy Burgio Choreographer Lb Entertainment/Bill Thomas Production Company Comma Music/Motive/Big Foot/Mophonics/Sofie Zamchick/World War/Dara Hartman/Maryanna Sokol Music/Music Production Heard City Sound Mix Avant/Llc Web Developer

Advertiser : PEPSICO Product : DORITOS Entrant : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : MARIACHI Advertiser/Client : PEPSICO Product/Service : DORITOS Entrant Company : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM Contributing Company : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM Production Company : INDEPENDENT London, UNITED KINGDOM Name Company Position Paul Brazier AMV BBDO Executive Creative Director Thiago De Moraes AMV BBDO Creative Director Mark Fairbanks AMV BBDO Creative Director Jeremy Tribe AMV BBDO Art Director Prabhu Wignarajah AMV BBDO Writer Jeremy Tribe AMV BBDO Writer Prabhu Wignarajah AMV BBDO Art Director Thiago De Moraes AMV BBDO Art Director Mark Fairbanks AMV BBDO Writer Trish Russell AMV BBDO Producer The Sniper Twins Independent Films Director Dickie Jeffares Independent Films Producer Jinx Godfrey Marshall Street Editors Editors The Lab AMV BBDO Recording Studio James Rowley AMV BBDO Digital Producer Angela Meier AMV BBDO Digital Producer Chris Maclean AMV LAB Audio Suzy Norton AMV LAB Editing Afsa Khan AMV LAB Editing Rebecca Mitchell AMV LAB Production

Advertiser : CARLSBERG Product : CARLSBERG BEER Entrant : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : POKER Advertiser/Client : CARLSBERG Product/Service : CARLSBERG BEER Entrant Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Contributing Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Production Company : MONODOT Brussels, BELGIUM Production Company 2 : GRID BXL Brussels, BELGIUM Name Company Position Katrien Bottez/Geoffrey Hantson Duval Guillaume Modem Executive Creative Directors Dries de Wilde Duval Guillaume Modem Copywriter Koenraad Lefever Duval Guillaume Modem Art Director Elke Janssens Duval Guillaume Modem Account Director Bart Verschueren Duval Guillaume Modem Account Manager Kris Hoet Duval Guillaume Modem Digital Strategic Director Maarten van Herck Duval Guillaume Modem Conversation Manager Marc van Buggenhout Duval Guillaume Modem TV Producer Cecilia Verheyden Monodot Director Tatiana Pierre Monodot Executive Producer Bo De Group/Charlotte Cotman Monodot Producers Pieter Van Alphen Monodot DOP Frauke Dierickx Monodot Post Production Manager Joris Vanden Berk Monodot Editor Sonicville Sound Studio

Advertiser : DIAGEO Product : JEREMIAH WEED Entrant : CREATIVE ARTISTS AGENCY Los Angeles, USA Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : ZZ SHOCK Advertiser/Client : DIAGEO Product/Service : JEREMIAH WEED Entrant Company : CREATIVE ARTISTS AGENCY Los Angeles, USA Contributing Company : CREATIVE ARTISTS AGENCY Los Angeles, USA Production Company : HUNGRY MAN Los Angeles, USA Name Company Position Rob "whitey" McConnaughy Director

Advertiser : FOLLOWFISH (FISH & MORE) Product : TUNA Entrant : LEAGAS DELANEY HAMBURG, GERMANY Type of Entry : Branded Entertainment Category : Best use or integration of music Title : TUNA TUNES Advertiser/Client : FOLLOWFISH (FISH & MORE) Product/Service : TUNA Entrant Company : LEAGAS DELANEY HAMBURG, GERMANY Contributing Company : LEAGAS DELANEY HAMBURG, GERMANY Name Company Position Stefan Zschaler Leagas Delaney Hamburg Executive Creative Director Michael Götz Leagas Delaney Hamburg Creative Director Florian Schimmer Leagas Delaney Hamburg Creative Director Robert Westphal Leagas Delaney Hamburg Art Director Felix Boeck Leagas Delaney Hamburg Art Director Ulrike Stahlberg Leagas Delaney Hamburg Graphic Designer Nadine Hoenow Leagas Delaney Hamburg Graphic Designer Heiko Franzgrote Leagas Delaney Hamburg Copywriter Samuel Weiss Leagas Delaney Hamburg Copywriter Heinke Kraack Leagas Delaney Hamburg Account Manager Katharina Eckert Leagas Delaney Hamburg Project Manager Digital Stefanie Büch Leagas Delaney Hamburg Account Manager Sven Schmiede Leagas Delaney Hamburg Print Produktion Patrick Plogstedt Leagas Delaney Hamburg Production Cinzia Morganti Leagas Delaney Hamburg Trainee Film Production Björn Lange Leagas Delaney Hamburg Online Creative Alex Butaud Leagas Delaney Hamburg Editing Martin Narr Leagas Delaney Hamburg Editing Ronald Mau Leagas Delaney Hamburg Film Animation Duncan Townsend Composer

Advertiser : SAVE THE CHILDREN Product : SAVE THE CHILDREN Entrant : BBDO NEW YORK, USA Type of Entry : Branded Entertainment Category : Best use or integration of music Title : EVERY BEAT MATTERS Advertiser/Client : SAVE THE CHILDREN Product/Service : SAVE THE CHILDREN Entrant Company : BBDO NEW YORK, USA Contributing Company : BBDO NEW YORK, USA Production Company : RABBIT CONTENT New York, USA Name Company Position David Lubars BBDO New York Chief Creative Officer Toygar Bazarkaya BBDO New York Executive Creative Director Paul Vinod BBDO New York Creative Director James Kuczynski/Quoc Doan BBDO New York Art Directors David Martin BBDO New York Copywriter Jesse Brihn BBDO New York Senior Producer Dave Rocco BBDO New York Agency Producer Katie Krueger BBDO New York Interactive Producer Julie Winner/Sophie Deschepper/Claire Hogan BBDO New York Account Team The Fines Director Douglas Howell/Joby Barnhart Rabbit Content Executive Producers Shelby Ross Rabbit Content Producer Jeff Sommar Rabbit Content Head Of Production Dani Rotstein Rabbit Content Production Supervisor Butcher Editorial Editing House/Visual Effects Company David Henegar/Chris Scheer/Christina Neferis Butcher Editorial Editors Onerepublic Music South Sound Sound Design Tim West South Sound Mixer Pop Sound Recording Studio/Mix House

Advertiser : BUND / FRIENDS OF EARTH GERMANY Product : NATURE PROTECTION Entrant : BBDO GERMANY Berlin, GERMANY Type of Entry : Branded Entertainment Category : Best use or integration of offline media such as print, outdoor etc Title : TREE CONCERT Advertiser/Client : BUND / FRIENDS OF EARTH GERMANY Product/Service : NATURE PROTECTION Entrant Company : BBDO GERMANY Berlin, GERMANY Contributing Company : BBDO GERMANY Berlin, GERMANY Production Company : GANG OF BERLIN Berlin, GERMANY Name Company Position Wolfgang Schneider BBDO Germany Chief Creative Officer Jan Harbeck/David Mously BBDO Proximity Berlin Creative Managing Directors Jan Harbeck BBDO Proximity Berlin Creative Director Daniel Schweinzer BBDO Proximity Berlin Art Director Lukas Liske BBDO Proximity Berlin Copywriter René Bieder/Yassin Taibi BBDO Proximity Berlin Online Conception Robert Bilz Illustrator Dirk Spakowski BBDO Proximity Berlin Managing Director Sebastian Schlosser BBDO Proximity Berlin Client Service Director Joris Jonker/Mia Lücker BBDO Proximity Berlin Account Manager Christof Biggeleben Ketchum Pleon Head Of Campaigning Monika Groewe/Alexandra Willke/Celina Penschke Ketchum Pleon Account Executives Pr Frank Hägele BBDO Live Managing Director of Events Emily Dietzsch BBDO Live Account Manager Events Silke Rochow/Julia Diehl BBDO Proximity TV Producer Steffen Gentis BBDO Proximity Head Of TV Mat Neidhardt/Friederike Seifert Gang Of Berlin Production Company Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Tögel Artists Andrea Kürschner Arri Mitte Post-Production Company Michael Pflanz/Markus Kuhn Pflanz Produktionsservice Producers

Advertiser : FUNDACAO PAO DOS POBRES Product : CHARITY Entrant : DDB BRASIL SГЈo Paulo, BRAZIL Type of Entry : Branded Entertainment Category : Best use or integration of offline media such as print, outdoor etc Title : IMAGINARY TOYS Advertiser/Client : FUNDACAO PAO DOS POBRES Product/Service : CHARITY Entrant Company : DDB BRASIL SГЈo Paulo, BRAZIL Contributing Company : DDB BRASIL SГЈo Paulo, BRAZIL Name Company Position Capsula Filmes Capsula Filmes Film Producer Miagi Miagi Illustrator Elisa Celia DDB Brasil Content Production Anna Martha Silveira DDB Brasil Content Production Andre Teixeira DDB Brasil Art Finalist Gisele Pereira DDB Brasil Art Buyer Mariene Braga DDB Brasil Art Buyer Luciano Mallmann DDB Brasil Media Executive Simone Gasperin DDB Brasil Media Executive Silvio Calissi DDB Brasil Media Director Silvia Baptista DDB Brasil Account Executive Anne Adbom DDB Brasil Account Executive Alessandra Volkweis DDB Brasil Account Director Mauricio Chemale DDB Brasil Copywriter Guilherme Grossi DDB Brasil Copywriter Gabriel Gama DDB Brasil Art Director Fabricio Pretto DDB Brasil Art Director Rafael Bohrer DDB Brasil Creative Director Marco Bezerra DDB Brasil Chief Creative Officer Marcio Callage DDB Brasil CEO

Advertiser : BIG BOSS BREWING COMPANY Product : BEER Entrant : McKINNEY Durham, USA Type of Entry : Branded Entertainment Category : Best use or integration of gaming Title : THE LAST BARFIGHTER Advertiser/Client : BIG BOSS BREWING COMPANY Product/Service : BEER Entrant Company : McKINNEY Durham, USA Contributing Company : McKINNEY Durham, USA Production Company : GLOVER PRINTING Raleigh, USA Name Company Position Glover Printing Printing Trevor O'brien Mckinney Creative Technology Director Ben Eckerson Mckinney Producer Forrest Maready Mckinney Animator/Music Anne Newton Mckinney Account Director Lisa Bentley Mckinney Producer Melissa Blavos Mckinney Producer Jacob Streiland Mckinney Character Design/Animator Scott Pridgen Mckinney Designer Matt Lawson Mckinney Designer Robert F. Maple Cabinet Maker Colin Dwan Mckinney Producer/Programmer Stevie Archer Mckinney Associate Creative Director/Copywriter Owen Tingle Mckinney Associate Creative Director/Art Director Adam Carroll Mckinney Art Director/Programmer/Illustrator/Animator Jonathan Cude Mckinney Chief Creative Officer

Advertiser : VOLKSWAGEN Product : VW CORPORATE Entrant : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA Type of Entry : Branded Entertainment Category : Best use or integration of gaming Title : STREET QUEST Advertiser/Client : VOLKSWAGEN Product/Service : VW CORPORATE Entrant Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA Contributing Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA Production Company : REC Cape Town, SOUTH AFRICA Name Company Position Chris Gotz Ogilvy & Mather Cape Town Executive Creative Director Nicholas Wittenberg Ogilvy & Mather Cape Town Creative Director Tommy Le Roux Ogilvy & Mather Cape Town Associate Creative Director/Copywriter Fred Cilliers Ogilvy & Mather Cape Town Designer Umar Jakoet Ogilvy & Mather Cape Town Head Of Development Michael Theron Ogilvy & Mather Cape Town Developer Adrian Varkel Ogilvy & Mather Cape Town Head Of Digital Tim Human Ogilvy & Mather Cape Town Copywriter Ryan Laubscher Ogilvy & Mather Cape Town Business Director Fd Majiet Ogilvy & Mather Cape Town Project Manager

Advertiser : PEACE ONE DAY Product : PUBLIC SERVICE Entrant : OGILVY & MATHER ADVERTISING Shanghai, CHINA Type of Entry : Branded Entertainment Category : Best use or integration of gaming Title : ONE DAY CEASEFIRE Advertiser/Client : PEACE ONE DAY Product/Service : PUBLIC SERVICE Entrant Company : OGILVY & MATHER ADVERTISING Shanghai, CHINA Contributing Company 2 : OGILVY & MATHER ADVERTISING Shanghai, CHINA Contributing Company : CMUNE Beijing, CHINA Name Company Position Graham Fink Ogilvy & Mather Advertising Shanghai Chief Creative Officer Francis Wee Ogilvy & Mather Advertising Shanghai Executive Creative Director Fiona Chen Ogilvy & Mather Advertising Shanghai Creative Director Martin Latham Ogilvy & Mather Advertising Shanghai Associate Creative Director

Advertiser : WATER IS LIFE Product : WATER IS LIFE (NON PROFIT) Entrant : DDB NEW YORK, USA Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : HASHTAG KILLER Advertiser/Client : WATER IS LIFE Product/Service : WATER IS LIFE (NON PROFIT) Entrant Company : DDB NEW YORK, USA Contributing Company : DDB NEW YORK, USA Name Company Position Matt Eastwood DDB Ny Chief Creative Officer Menno Kluin DDB Ny Executive Creative Director Sam Shepherd DDB Ny Art Director Frank Cartagena DDB Ny Copywriter Alec Helm DDB Ny Director Ed Zazzera DDB Ny Executive Producer Alec Helm DDB Ny Editors Melanie Meditz DDB Ny Editors Lindsey Hutter DDB Ny Producer Gina Lin DDB Ny Motion Graphics Zeynep Aydogmus DDB Ny Motion Graphics Juan Carlos Pagan DDB Ny Head Of Design

Advertiser : C. S. HAMMAM-LIF Product : FOOTBALL CLUB Entrant : MEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : MOBILIZING THE 12TH MAN Advertiser/Client : C. S. HAMMAM-LIF Product/Service : FOOTBALL CLUB Entrant Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Contributing Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Contributing Company 2 : OGILVYACTION TUNISIA Tunis, TUNISIA Production Company : PROPAGANDA Tunis, TUNISIA Production Company 2 : EYEPATCH PRODUCTIONS New York, USA Name Company Position Fadhel Ben Hamza C.s Hammam-Lif Vice-President Xavier Mairesse Eyepatch Productions Director Imed Marzouk Propaganda Productions Executive Producer David Zellerford Eyepatch Productions Executive Producer Ali Bhiri Atelier 216 Graphic Designer Bilel Saoudi Atelier 216 Integretion Developer Aref Ben Saad/Issam Babchia Atelier 216 Developer Engineer Mustapha Boussabat Atelier 216 Sound Engineer Ghazi Triki Atelier 216 Project Manager Mehdi Larguech/Med Habib Mesbah Atelier 216 Manager Bedis Benamor Memac Ogilvy Label Agency Producer Mouna Ben Hammouda Ogilvyaction Tunis Business Director Syrine Cherif Memac Ogilvy Label Managing Director Gerald Heraud/Leo Ehrlich/Alexandre Chaulet/Niv Banhiamad/Yosri Mimouna Memac Ogilvy Label Graphic Design Sascha Kuntze Memac Ogilvy Label Copywriter Mehdi Lamloum Memac Ogilvy Label Conceptualizer Nicolas Courant Memac Ogilvy Label Executive Creative Director

Advertiser : HUTCHWILCO Product : MARINE SAFETY EQUIPMENT Entrant : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : SECRET FISHING SPOTS Advertiser/Client : HUTCHWILCO Product/Service : MARINE SAFETY EQUIPMENT Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Contributing Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Production Company : SILK PRODUCTION Auckland, NEW ZEALAND Name Company Position Toby Talbot DDB Group New Zealand Executive Creative Director Regan Grafton/Steve Kane DDB Group New Zealand Creative Director Jarrad Edwards DDB Group New Zealand/Rapp Tribal Developer Cameron Crosby DDB Group New Zealand/Rapp Tribal Lead Developer Sam Arden DDB Group New Zealand Editor Steve Gulik DDB Group New Zealand Editor Lewis Mulatero Photographer Kevin Hyde Retoucher Dov Tombs DDB Group New Zealand/Rapp Tribal Producer Renee Lam DDB Group New Zealand Designer Jonathan Rea/Nisa Solipo DDB Group New Zealand Account Manager Scott Wallace DDB Group New Zealand Group Business Director Jason Vertongen DDB Group New Zealand/Rapp Tribal Lead Designer Damian Galvin DDB Group New Zealand Creative Adam Thompson DDB Group New Zealand Creative Rory Mckechnie DDB Group New Zealand Creative Chris Schofield DDB Group New Zealand Creative Director Aaron Goldring DDB Group New Zealand Creative Director Andy Fackrell DDB Group New Zealand Director Andy Fackrell DDB Group New Zealand Executive Creative Director

Advertiser : RAK 'N'ROLL FOUNDATION Product : RAK'N'ROLL RECORDS Entrant : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : A CHARITY RECORD LABEL Advertiser/Client : RAK 'N'ROLL FOUNDATION Product/Service : RAK'N'ROLL RECORDS Entrant Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND Contributing Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND Name Company Position Miko?aj Sadowski 180heartbeats+Jung V. Matt Creative Director Miko?aj Sadowski 180heartbeats+Jung V. Matt Art Director Jan Szarras 180heartbeats+Jung V. Matt Digital Production Director Paulina S?ota 180heartbeats+Jung V. Matt Assistant Account Executive Jolanta Mazurek 180heartbeats+Jung V. Matt Account Executive Zbigniew Flakus 180heartbeats+Jung V. Matt Designer Mariusz Czepiec 180heartbeats+Jung V. Matt Designer Tytus Klepacz 180heartbeats+Jung V. Matt Copywriter Adam Marzec 180heartbeats+Jung V. Matt Copywriter Tytus Klepacz 180heartbeats+Jung V. Matt Concept Director Adam Marzec 180heartbeats+Jung V. Matt Concept Director

Advertiser : DIAGEO AUSTRALIA Product : BUNDABERG RUM Entrant : LEO BURNETT SYDNEY, AUSTRALIA Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : ROAD TO RECOVERY Advertiser/Client : DIAGEO AUSTRALIA Product/Service : BUNDABERG RUM Entrant Company : LEO BURNETT SYDNEY, AUSTRALIA Contributing Company : LEO BURNETT SYDNEY, AUSTRALIA Name Company Position Andy Dilallo Leo Burnett Sydney Chief Creative Officer Grant Mcaloon Leo Burnett Sydney Creative Director Vince Lagana Leo Burnett Sydney Creative Director Michael Dawson Leo Burnett Sydney Copywriter Mark Schöller Leo Burnett Sydney Copywriter Ben Alden Leo Burnett Sydney Art Director Chris Moreira Leo Burnett Sydney Art Director Ben Alden/Jason Young Leo Burnett Sydney Designers Patrick Fileti Leo Burnett Sydney Director Ed Copestick Leo Burnett Sydney Editor Rita Gagliardi Leo Burnett Sydney TV Producer Jeremy Devilliers/Adrian Jung/Ronald Regis/Michelle Browne Leo Burnett Sydney Producer Peter Bosilkovski Leo Burnett Sydney Client Service Director Sam Mcgown/Holly Matchett Leo Burnett Sydney Account Director/Manager Mathieu Dauner Leo Burnett Sydney Planner Byron Wilmot Leo Burnett Sydney Social Media Manager Blazze Laser Embellishing Blazze Laser Embellishing Laser Embellishing Christopher Ireland Pool Photographer

Bronze

Advertiser : THE JFK PRESIDENTIAL LIBRARY & MUSEUM Product : CUBAN MISSILE CRISIS 50TH ANNIVERSARY Entrant : THE MARTIN AGENCY Richmond, USA Type of Entry : Branded Entertainment Category : Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Title : CLOUDS OVER CUBA Advertiser/Client : THE JFK PRESIDENTIAL LIBRARY & MUSEUM Product/Service : CUBAN MISSILE CRISIS 50TH ANNIVERSARY Entrant Company : THE MARTIN AGENCY Richmond, USA Contributing Company : THE MARTIN AGENCY Richmond, USA Contributing Company 2 : TOOL Santa Monica, USA Production Company : TOOL Santa Monica, USA Name Company Position Brian Williams The Martin Agency Art Director Wade Alger The Martin Agency Copywriter Joe Alexander The Martin Agency Creative Director Ben Tricklebank Tool Director Erich Joiner Tool Director Dustin Callif Tool Executive Producer Brian Latt Tool Executive Producer Oliver Fuselier Tool Executive Producer Steve Humble The Martin Agency Executive Producer Nicole Hollis-Vitale The Martin Agency Agency Producer Kristen Little The Martin Agency Agency Producer Kristen Koeller Tool Interactive Producer Matt Gase Tool Design Director Bartek Drozdz Tool Technical Director Joy Kuraitis Tool Head Of Digital Production Plan8 Music

Advertiser : NISSAN NORTH AMERICA Product : NISSAN Entrant : TBWA\CHIAT\DAY Los Angeles, USA Type of Entry : Branded Entertainment Category : Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Title : GT ACADEMY USA SEASON 2 Advertiser/Client : NISSAN NORTH AMERICA Product/Service : NISSAN Entrant Company : TBWA\CHIAT\DAY Los Angeles, USA Contributing Company : TBWA\CHIAT\DAY Los Angeles, USA Contributing Company 2 : GTA GLOBAL Silverstone, UNITED KINGDOM Production Company : @radical.media Santa Monica, USA Name Company Position Richard O'neill TBWA\CHIAT\DAY Executive Director Of Integrated Production Joey Camacho/Philippe Clairo/Gene Ho/James Guerin Critical Mass Second Screen John Hamilton Critical Mass Copywriter Steve Buckingham/Darren Wood Critical Mass Art Directors Steve Savic/Michael Mcgrath-Sing Critical Mass Creative Directors Laurence Wilshire/Martin Smith GTA Global Event Directors Liz Friesell Mason/Tita Poe/Meredith Kaulfers/Jesse Overman Radical Media Post Producer Sarina Roma/Lindsay Panell/Michael Pantaleo/Samantha Storr Radical Media Story Producers Larry Struber Radical Media Co. Executive Producer Frank Scherma/Dave O'connor Radical Media Executive Producers Jeff Zwart Radical Media Director Peter Smith/Greg Young Venice Beach Editorial Editors Peter Bracegirdle/Bonnie Schwartz/Craig Werwa/Patrick Jones/Val Tyll/Jeananne Gr TBWA\CHIAT\DAY Account Team Tim Newfang TBWA\CHIAT\DAY Producer Brian O'Rourke TBWA\CHIAT\DAY Executive Producer Takahiro Hosoda/Haruhito Nisawadaira TBWA\CHIAT\DAY CW/AD Alex Goulart TBWA\CHIAT\DAY Senior Copywriter Joao Medeiros TBWA\CHIAT\DAY Senior Art Director Tito Melega/Karl Dunn TBWA\CHIAT\DAY Creative Directors Rob Schwartz TBWA\CHIAT\DAY Global Creative President

Advertiser : C. S. HAMMAM-LIF Product : FOOTBALL CLUB Entrant : MEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA Type of Entry : Branded Entertainment Category : Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Title : MOBILIZING THE 12TH MAN Advertiser/Client : C. S. HAMMAM-LIF Product/Service : FOOTBALL CLUB Entrant Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Contributing Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Contributing Company 2 : OGILVYACTION TUNISIA Tunis, TUNISIA Contributing Company 3 : OGILVYENTERTAINMENT New York, USA Production Company : EYEPATCH PRODUCTIONS New York, USA Production Company 2 : PROPAGANDA Tunis, TUNISIA Production Company 3 : CHROMISTA Los Angeles, USA Name Company Position Malek Chatta Propaganda Productions Assistant Editor Cris Velasco Monarch Audio Music Composer Ted Robbins Chromista Executive Producer Sandy Haddad Chromista Executive Producer Ken Meyer Eyepatch Productions Sound Mixer Rockland Bazemore Eyepatch Productions Editor Imed Marzouk Propaganda Productions Producer Doug Scott Ogilvyentertainment Executive Producer David Zellerford Ogilvyentertainment Producer Xavier Mairesse Director Sascha Kuntze Memac Ogilvy Label Copywriter Mehdi Lamloum Memac Ogilvy Label Conceptualizer Nicolas Courant Memac Ogilvy Label Executive Creative Director

Advertiser : BRITANICO Product : ENGLISH LESSONS Entrant : Y&R Lima, PERU Type of Entry : Branded Entertainment Category : Best brand or product integration into a feature film, existing TV show and/or series Title : PIRACY Advertiser/Client : BRITANICO Product/Service : ENGLISH LESSONS Entrant Company : Y&R Lima, PERU Contributing Company : Y&R Lima, PERU Production Company : ZEPELLIN Lima, PERU Production Company 2 : VINYLO SOUND San Borja, PERU Name Company Position Carla Wilson Y & R PerГє Account Director Eduardo Grisolle Y & R PerГє Planner Michel Motte Y & R PerГє Agency Producer Gonzalo Paredes Y & R PerГє Art Director Daniel Lobaton Y & R PerГє Copywriter Daniel De Leon Y & R PerГє Copywriter Christian Sanchez Y & R PerГє Head Of Art Flavio Pantigoso Y & R PerГє Executive Creative Director

Advertiser : UNICEF Product : ID CAMPAIN Entrant : ONIRIA/TBWA Asuncion, PARAGUAY Type of Entry : Branded Entertainment Category : Best brand or product integration into a feature film, existing TV show and/or series Title : NO NAME MATCH Advertiser/Client : UNICEF Product/Service : ID CAMPAIN Entrant Company : ONIRIA/TBWA Asuncion, PARAGUAY Contributing Company : ONIRIA/TBWA Asuncion, PARAGUAY Production Company : METROPOLIS FILMS Montevideo, URUGUAY Name Company Position Camilo Guanes ONIRIA/TBWA Chief Creative Officer Daniel AchГЎval ONIRIA/TBWA Executive Creative Director Jorge Tercarioli ONIRIA/TBWA Creative Director Arturo Valiente ONIRIA/TBWA Creative Director RenГ© LГіpez ONIRIA/TBWA Creative Jorge Collar ONIRIA/TBWA Creative Sergio Sevega ONIRIA/TBWA Creative Rodrigo Weiberlen ONIRIA/TBWA Planner Poli AchГЎval ONIRIA/TBWA Producer

Advertiser : AMERICAN HONDA MOTOR CO Product : HONDA LOVES YOU BACK Entrant : RPA Santa Monica, USA Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : SURPRISING MONSTERS CALLING HOME Advertiser/Client : AMERICAN HONDA MOTOR CO Product/Service : HONDA LOVES YOU BACK Entrant Company : RPA Santa Monica, USA Contributing Company : RPA Santa Monica, USA Contributing Company 2 : RPA Santa Monica, USA Name Company Position Joe Baratelli RPA Executive Vice President/Chief Creative Officer Jason Sperling RPA Senior Vice President/Group Creative Director Gary Paticoff RPA Senior Vice President/Executive Producer J. Barbaush RPA Vice President/Creative Social Media Director Brian Farkas RPA Art Director Sarah Hass RPA Art Director Tylynne Mccauley RPA Copywriter Mark Tripp RPA Agency Director/Senior Content Producer Stephen Carmona Director Of Photography Andrew Scrivner Producer Tracy Chaplin Assistant Director Butcher Editorial Butcher Editorial Editorial Company Teddy Gersten Butcher Editorial Editor Rob Van Butcher Editorial Executive Producer Zac Dych Butcher Editorial Smoke Artist

Advertiser : HYATT REGENCY WARSAW Product : HOTEL SERVICES Entrant : Y&R WARSAW Warsaw, POLAND Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : DOPING TV Advertiser/Client : HYATT REGENCY WARSAW Product/Service : HOTEL SERVICES Entrant Company : Y&R WARSAW Warsaw, POLAND Contributing Company : Y&R WARSAW Warsaw, POLAND Contributing Company 2 : Y&R WARSAW Warsaw, POLAND Name Company Position Wojtek Michalak Y&R Warsaw Digital Creative Bartek Walczuk Y&R Warsaw Designer Edyta Kotowicz Y&R Warsaw Copywriter Ryszard Sroka Y&R Warsaw Creative Director

Advertiser : MONDELEZ INTERNATIONAL Product : LACTA Entrant : OGILVYONE WORLDWIDE ATHENS, GREECE Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : LOVE IN THE END Advertiser/Client : MONDELEZ INTERNATIONAL Product/Service : LACTA Entrant Company : OGILVYONE WORLDWIDE ATHENS, GREECE Contributing Company : OGILVYONE WORLDWIDE ATHENS, GREECE Contributing Company 2 : BOLD OGILVY & MATHER Athens, GREECE Production Company : CL PRODUCTIONS Athens, GREECE Name Company Position Panos Sambrakos Ogilvyone Athens Executive Creative Director Konstina Chatzaki Ogilvyone Athens Creative Director Franceska Galafti Ogilvyone Athens Associate Creative Director Konstantinos Penlidis Ogilvyone Athens Art Director Christina Alifakioti Ogilvyone Athens Account Director Annita Galanopoulou Bold Ogilvy/Mather Account Director Katerina Makridou-Oraiopoulou Ogilvyone Athens Account Manager Aristea Papazoglou Bold Ogilvy/Mather Account Manager Vasilis Kehagias Cl Productions Director Panagiotis Iosifelis Cl Productions Screenwriter Kostas Lampropoulos Cl Productions Producer Lampis Charalampidis Cl Productions Editor George Papandrikopoulos Cl Productions Cinematographer Manos Krezias Odeon S.a. Producer Mike Argiris Odeon S.a. Comercial Director Manolis Mavrikakis Ogilvyone Athens Creative Technologist George Alatzas Ogilvyone Athens Lead Programmer

Advertiser : VILLAGE VOICE NEWSPAPER Product : VILLAGE VOICE NEWSPAPER Entrant : LEO BURNETT NEW YORK, USA Type of Entry : Branded Entertainment Category : Best use or integration of user-generated content Title : 8 MILLION PROTAGONISTS Advertiser/Client : VILLAGE VOICE NEWSPAPER Product/Service : VILLAGE VOICE NEWSPAPER Entrant Company : LEO BURNETT NEW YORK, USA Contributing Company : LEO BURNETT NEW YORK, USA Production Company : LB ENTERTAINMENT New York, USA Name Company Position Jay Benjamin Leo Burnett New York Chief Creative Officer Michael Canning Leo Burnett New York Executive Creative Director/Cw Kieran Antill Leo Burnett New York Executive Creative Director/Ad Tom Flanagan Leo Burnett New York Managing Director Emily Brau Leo Burnett New York Account Executive Jeremy Fox Leo Burnett New York Executive Producer Stian Bugten Leo Burnett New York Senior Art Director Simen Braathen Leo Burnett New York Copywriter Shaina Stigler Leo Burnett New York Producer Steven Jordao Leo Burnett New York Designer Max Goodwin Leo Burnett New York Cultural Architect Tom Pina Leo Burnett New York Assistant Producer/Editor Josh Fromson Village Voice Newspaper Publisher Caitlin Gallo Script Writer Stephen Bishop Seely Director Jimmy Burgio Choreographer Lb Entertainment/Bill Thomas Production Company Comma Music/Motive/Big Foot/Mophonics/Sofie Zamchick/World War/Dara Hartman/Maryanna Sokol Music/Music Production Heard City Sound Mix Avant/Llc Web Developer

Advertiser : PEPSICO Product : DORITOS Entrant : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : MARIACHI Advertiser/Client : PEPSICO Product/Service : DORITOS Entrant Company : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM Contributing Company : ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM Production Company : INDEPENDENT London, UNITED KINGDOM Name Company Position Paul Brazier AMV BBDO Executive Creative Director Thiago De Moraes AMV BBDO Creative Director Mark Fairbanks AMV BBDO Creative Director Jeremy Tribe AMV BBDO Art Director Prabhu Wignarajah AMV BBDO Writer Jeremy Tribe AMV BBDO Writer Prabhu Wignarajah AMV BBDO Art Director Thiago De Moraes AMV BBDO Art Director Mark Fairbanks AMV BBDO Writer Trish Russell AMV BBDO Producer The Sniper Twins Independent Films Director Dickie Jeffares Independent Films Producer Jinx Godfrey Marshall Street Editors Editors The Lab AMV BBDO Recording Studio James Rowley AMV BBDO Digital Producer Angela Meier AMV BBDO Digital Producer Chris Maclean AMV LAB Audio Suzy Norton AMV LAB Editing Afsa Khan AMV LAB Editing Rebecca Mitchell AMV LAB Production

Advertiser : CARLSBERG Product : CARLSBERG BEER Entrant : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : POKER Advertiser/Client : CARLSBERG Product/Service : CARLSBERG BEER Entrant Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Contributing Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Production Company : MONODOT Brussels, BELGIUM Production Company 2 : GRID BXL Brussels, BELGIUM Name Company Position Katrien Bottez/Geoffrey Hantson Duval Guillaume Modem Executive Creative Directors Dries de Wilde Duval Guillaume Modem Copywriter Koenraad Lefever Duval Guillaume Modem Art Director Elke Janssens Duval Guillaume Modem Account Director Bart Verschueren Duval Guillaume Modem Account Manager Kris Hoet Duval Guillaume Modem Digital Strategic Director Maarten van Herck Duval Guillaume Modem Conversation Manager Marc van Buggenhout Duval Guillaume Modem TV Producer Cecilia Verheyden Monodot Director Tatiana Pierre Monodot Executive Producer Bo De Group/Charlotte Cotman Monodot Producers Pieter Van Alphen Monodot DOP Frauke Dierickx Monodot Post Production Manager Joris Vanden Berk Monodot Editor Sonicville Sound Studio

Advertiser : DIAGEO Product : JEREMIAH WEED Entrant : CREATIVE ARTISTS AGENCY Los Angeles, USA Type of Entry : Branded Entertainment Category : Best use or integration of experiential events Title : ZZ SHOCK Advertiser/Client : DIAGEO Product/Service : JEREMIAH WEED Entrant Company : CREATIVE ARTISTS AGENCY Los Angeles, USA Contributing Company : CREATIVE ARTISTS AGENCY Los Angeles, USA Production Company : HUNGRY MAN Los Angeles, USA Name Company Position Rob "whitey" McConnaughy Director

Advertiser : FOLLOWFISH (FISH & MORE) Product : TUNA Entrant : LEAGAS DELANEY HAMBURG, GERMANY Type of Entry : Branded Entertainment Category : Best use or integration of music Title : TUNA TUNES Advertiser/Client : FOLLOWFISH (FISH & MORE) Product/Service : TUNA Entrant Company : LEAGAS DELANEY HAMBURG, GERMANY Contributing Company : LEAGAS DELANEY HAMBURG, GERMANY Name Company Position Stefan Zschaler Leagas Delaney Hamburg Executive Creative Director Michael Götz Leagas Delaney Hamburg Creative Director Florian Schimmer Leagas Delaney Hamburg Creative Director Robert Westphal Leagas Delaney Hamburg Art Director Felix Boeck Leagas Delaney Hamburg Art Director Ulrike Stahlberg Leagas Delaney Hamburg Graphic Designer Nadine Hoenow Leagas Delaney Hamburg Graphic Designer Heiko Franzgrote Leagas Delaney Hamburg Copywriter Samuel Weiss Leagas Delaney Hamburg Copywriter Heinke Kraack Leagas Delaney Hamburg Account Manager Katharina Eckert Leagas Delaney Hamburg Project Manager Digital Stefanie Büch Leagas Delaney Hamburg Account Manager Sven Schmiede Leagas Delaney Hamburg Print Produktion Patrick Plogstedt Leagas Delaney Hamburg Production Cinzia Morganti Leagas Delaney Hamburg Trainee Film Production Björn Lange Leagas Delaney Hamburg Online Creative Alex Butaud Leagas Delaney Hamburg Editing Martin Narr Leagas Delaney Hamburg Editing Ronald Mau Leagas Delaney Hamburg Film Animation Duncan Townsend Composer

Advertiser : SAVE THE CHILDREN Product : SAVE THE CHILDREN Entrant : BBDO NEW YORK, USA Type of Entry : Branded Entertainment Category : Best use or integration of music Title : EVERY BEAT MATTERS Advertiser/Client : SAVE THE CHILDREN Product/Service : SAVE THE CHILDREN Entrant Company : BBDO NEW YORK, USA Contributing Company : BBDO NEW YORK, USA Production Company : RABBIT CONTENT New York, USA Name Company Position David Lubars BBDO New York Chief Creative Officer Toygar Bazarkaya BBDO New York Executive Creative Director Paul Vinod BBDO New York Creative Director James Kuczynski/Quoc Doan BBDO New York Art Directors David Martin BBDO New York Copywriter Jesse Brihn BBDO New York Senior Producer Dave Rocco BBDO New York Agency Producer Katie Krueger BBDO New York Interactive Producer Julie Winner/Sophie Deschepper/Claire Hogan BBDO New York Account Team The Fines Director Douglas Howell/Joby Barnhart Rabbit Content Executive Producers Shelby Ross Rabbit Content Producer Jeff Sommar Rabbit Content Head Of Production Dani Rotstein Rabbit Content Production Supervisor Butcher Editorial Editing House/Visual Effects Company David Henegar/Chris Scheer/Christina Neferis Butcher Editorial Editors Onerepublic Music South Sound Sound Design Tim West South Sound Mixer Pop Sound Recording Studio/Mix House

Advertiser : BUND / FRIENDS OF EARTH GERMANY Product : NATURE PROTECTION Entrant : BBDO GERMANY Berlin, GERMANY Type of Entry : Branded Entertainment Category : Best use or integration of offline media such as print, outdoor etc Title : TREE CONCERT Advertiser/Client : BUND / FRIENDS OF EARTH GERMANY Product/Service : NATURE PROTECTION Entrant Company : BBDO GERMANY Berlin, GERMANY Contributing Company : BBDO GERMANY Berlin, GERMANY Production Company : GANG OF BERLIN Berlin, GERMANY Name Company Position Wolfgang Schneider BBDO Germany Chief Creative Officer Jan Harbeck/David Mously BBDO Proximity Berlin Creative Managing Directors Jan Harbeck BBDO Proximity Berlin Creative Director Daniel Schweinzer BBDO Proximity Berlin Art Director Lukas Liske BBDO Proximity Berlin Copywriter René Bieder/Yassin Taibi BBDO Proximity Berlin Online Conception Robert Bilz Illustrator Dirk Spakowski BBDO Proximity Berlin Managing Director Sebastian Schlosser BBDO Proximity Berlin Client Service Director Joris Jonker/Mia Lücker BBDO Proximity Berlin Account Manager Christof Biggeleben Ketchum Pleon Head Of Campaigning Monika Groewe/Alexandra Willke/Celina Penschke Ketchum Pleon Account Executives Pr Frank Hägele BBDO Live Managing Director of Events Emily Dietzsch BBDO Live Account Manager Events Silke Rochow/Julia Diehl BBDO Proximity TV Producer Steffen Gentis BBDO Proximity Head Of TV Mat Neidhardt/Friederike Seifert Gang Of Berlin Production Company Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Tögel Artists Andrea Kürschner Arri Mitte Post-Production Company Michael Pflanz/Markus Kuhn Pflanz Produktionsservice Producers

Advertiser : FUNDACAO PAO DOS POBRES Product : CHARITY Entrant : DDB BRASIL SГЈo Paulo, BRAZIL Type of Entry : Branded Entertainment Category : Best use or integration of offline media such as print, outdoor etc Title : IMAGINARY TOYS Advertiser/Client : FUNDACAO PAO DOS POBRES Product/Service : CHARITY Entrant Company : DDB BRASIL SГЈo Paulo, BRAZIL Contributing Company : DDB BRASIL SГЈo Paulo, BRAZIL Name Company Position Capsula Filmes Capsula Filmes Film Producer Miagi Miagi Illustrator Elisa Celia DDB Brasil Content Production Anna Martha Silveira DDB Brasil Content Production Andre Teixeira DDB Brasil Art Finalist Gisele Pereira DDB Brasil Art Buyer Mariene Braga DDB Brasil Art Buyer Luciano Mallmann DDB Brasil Media Executive Simone Gasperin DDB Brasil Media Executive Silvio Calissi DDB Brasil Media Director Silvia Baptista DDB Brasil Account Executive Anne Adbom DDB Brasil Account Executive Alessandra Volkweis DDB Brasil Account Director Mauricio Chemale DDB Brasil Copywriter Guilherme Grossi DDB Brasil Copywriter Gabriel Gama DDB Brasil Art Director Fabricio Pretto DDB Brasil Art Director Rafael Bohrer DDB Brasil Creative Director Marco Bezerra DDB Brasil Chief Creative Officer Marcio Callage DDB Brasil CEO

Advertiser : BIG BOSS BREWING COMPANY Product : BEER Entrant : McKINNEY Durham, USA Type of Entry : Branded Entertainment Category : Best use or integration of gaming Title : THE LAST BARFIGHTER Advertiser/Client : BIG BOSS BREWING COMPANY Product/Service : BEER Entrant Company : McKINNEY Durham, USA Contributing Company : McKINNEY Durham, USA Production Company : GLOVER PRINTING Raleigh, USA Name Company Position Glover Printing Printing Trevor O'brien Mckinney Creative Technology Director Ben Eckerson Mckinney Producer Forrest Maready Mckinney Animator/Music Anne Newton Mckinney Account Director Lisa Bentley Mckinney Producer Melissa Blavos Mckinney Producer Jacob Streiland Mckinney Character Design/Animator Scott Pridgen Mckinney Designer Matt Lawson Mckinney Designer Robert F. Maple Cabinet Maker Colin Dwan Mckinney Producer/Programmer Stevie Archer Mckinney Associate Creative Director/Copywriter Owen Tingle Mckinney Associate Creative Director/Art Director Adam Carroll Mckinney Art Director/Programmer/Illustrator/Animator Jonathan Cude Mckinney Chief Creative Officer

Advertiser : VOLKSWAGEN Product : VW CORPORATE Entrant : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA Type of Entry : Branded Entertainment Category : Best use or integration of gaming Title : STREET QUEST Advertiser/Client : VOLKSWAGEN Product/Service : VW CORPORATE Entrant Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA Contributing Company : OGILVY & MATHER CAPE TOWN, SOUTH AFRICA Production Company : REC Cape Town, SOUTH AFRICA Name Company Position Chris Gotz Ogilvy & Mather Cape Town Executive Creative Director Nicholas Wittenberg Ogilvy & Mather Cape Town Creative Director Tommy Le Roux Ogilvy & Mather Cape Town Associate Creative Director/Copywriter Fred Cilliers Ogilvy & Mather Cape Town Designer Umar Jakoet Ogilvy & Mather Cape Town Head Of Development Michael Theron Ogilvy & Mather Cape Town Developer Adrian Varkel Ogilvy & Mather Cape Town Head Of Digital Tim Human Ogilvy & Mather Cape Town Copywriter Ryan Laubscher Ogilvy & Mather Cape Town Business Director Fd Majiet Ogilvy & Mather Cape Town Project Manager

Advertiser : PEACE ONE DAY Product : PUBLIC SERVICE Entrant : OGILVY & MATHER ADVERTISING Shanghai, CHINA Type of Entry : Branded Entertainment Category : Best use or integration of gaming Title : ONE DAY CEASEFIRE Advertiser/Client : PEACE ONE DAY Product/Service : PUBLIC SERVICE Entrant Company : OGILVY & MATHER ADVERTISING Shanghai, CHINA Contributing Company 2 : OGILVY & MATHER ADVERTISING Shanghai, CHINA Contributing Company : CMUNE Beijing, CHINA Name Company Position Graham Fink Ogilvy & Mather Advertising Shanghai Chief Creative Officer Francis Wee Ogilvy & Mather Advertising Shanghai Executive Creative Director Fiona Chen Ogilvy & Mather Advertising Shanghai Creative Director Martin Latham Ogilvy & Mather Advertising Shanghai Associate Creative Director

Advertiser : WATER IS LIFE Product : WATER IS LIFE (NON PROFIT) Entrant : DDB NEW YORK, USA Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : HASHTAG KILLER Advertiser/Client : WATER IS LIFE Product/Service : WATER IS LIFE (NON PROFIT) Entrant Company : DDB NEW YORK, USA Contributing Company : DDB NEW YORK, USA Name Company Position Matt Eastwood DDB Ny Chief Creative Officer Menno Kluin DDB Ny Executive Creative Director Sam Shepherd DDB Ny Art Director Frank Cartagena DDB Ny Copywriter Alec Helm DDB Ny Director Ed Zazzera DDB Ny Executive Producer Alec Helm DDB Ny Editors Melanie Meditz DDB Ny Editors Lindsey Hutter DDB Ny Producer Gina Lin DDB Ny Motion Graphics Zeynep Aydogmus DDB Ny Motion Graphics Juan Carlos Pagan DDB Ny Head Of Design

Advertiser : C. S. HAMMAM-LIF Product : FOOTBALL CLUB Entrant : MEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : MOBILIZING THE 12TH MAN Advertiser/Client : C. S. HAMMAM-LIF Product/Service : FOOTBALL CLUB Entrant Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Contributing Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Contributing Company 2 : OGILVYACTION TUNISIA Tunis, TUNISIA Production Company : PROPAGANDA Tunis, TUNISIA Production Company 2 : EYEPATCH PRODUCTIONS New York, USA Name Company Position Fadhel Ben Hamza C.s Hammam-Lif Vice-President Xavier Mairesse Eyepatch Productions Director Imed Marzouk Propaganda Productions Executive Producer David Zellerford Eyepatch Productions Executive Producer Ali Bhiri Atelier 216 Graphic Designer Bilel Saoudi Atelier 216 Integretion Developer Aref Ben Saad/Issam Babchia Atelier 216 Developer Engineer Mustapha Boussabat Atelier 216 Sound Engineer Ghazi Triki Atelier 216 Project Manager Mehdi Larguech/Med Habib Mesbah Atelier 216 Manager Bedis Benamor Memac Ogilvy Label Agency Producer Mouna Ben Hammouda Ogilvyaction Tunis Business Director Syrine Cherif Memac Ogilvy Label Managing Director Gerald Heraud/Leo Ehrlich/Alexandre Chaulet/Niv Banhiamad/Yosri Mimouna Memac Ogilvy Label Graphic Design Sascha Kuntze Memac Ogilvy Label Copywriter Mehdi Lamloum Memac Ogilvy Label Conceptualizer Nicolas Courant Memac Ogilvy Label Executive Creative Director

Advertiser : HUTCHWILCO Product : MARINE SAFETY EQUIPMENT Entrant : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Branded Entertainment Category : Best use or integration of digital or social media Title : SECRET FISHING SPOTS Advertiser/Client : HUTCHWILCO Product/Service : MARINE SAFETY EQUIPMENT Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Contributing Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Production Company : SILK PRODUCTION Auckland, NEW ZEALAND Name Company Position Toby Talbot DDB Group New Zealand Executive Creative Director Regan Grafton/Steve Kane DDB Group New Zealand Creative Director Jarrad Edwards DDB Group New Zealand/Rapp Tribal Developer Cameron Crosby DDB Group New Zealand/Rapp Tribal Lead Developer Sam Arden DDB Group New Zealand Editor Steve Gulik DDB Group New Zealand Editor Lewis Mulatero Photographer Kevin Hyde Retoucher Dov Tombs DDB Group New Zealand/Rapp Tribal Producer Renee Lam DDB Group New Zealand Designer Jonathan Rea/Nisa Solipo DDB Group New Zealand Account Manager Scott Wallace DDB Group New Zealand Group Business Director Jason Vertongen DDB Group New Zealand/Rapp Tribal Lead Designer Damian Galvin DDB Group New Zealand Creative Adam Thompson DDB Group New Zealand Creative Rory Mckechnie DDB Group New Zealand Creative Chris Schofield DDB Group New Zealand Creative Director Aaron Goldring DDB Group New Zealand Creative Director Andy Fackrell DDB Group New Zealand Director Andy Fackrell DDB Group New Zealand Executive Creative Director

Advertiser : RAK 'N'ROLL FOUNDATION Product : RAK'N'ROLL RECORDS Entrant : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : A CHARITY RECORD LABEL Advertiser/Client : RAK 'N'ROLL FOUNDATION Product/Service : RAK'N'ROLL RECORDS Entrant Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND Contributing Company : 180HEARTBEATS+JUNG von MATT Warsaw, POLAND Name Company Position Miko?aj Sadowski 180heartbeats+Jung V. Matt Creative Director Miko?aj Sadowski 180heartbeats+Jung V. Matt Art Director Jan Szarras 180heartbeats+Jung V. Matt Digital Production Director Paulina S?ota 180heartbeats+Jung V. Matt Assistant Account Executive Jolanta Mazurek 180heartbeats+Jung V. Matt Account Executive Zbigniew Flakus 180heartbeats+Jung V. Matt Designer Mariusz Czepiec 180heartbeats+Jung V. Matt Designer Tytus Klepacz 180heartbeats+Jung V. Matt Copywriter Adam Marzec 180heartbeats+Jung V. Matt Copywriter Tytus Klepacz 180heartbeats+Jung V. Matt Concept Director Adam Marzec 180heartbeats+Jung V. Matt Concept Director

Advertiser : DIAGEO AUSTRALIA Product : BUNDABERG RUM Entrant : LEO BURNETT SYDNEY, AUSTRALIA Type of Entry : Branded Entertainment Category : Best integrated content campaign Title : ROAD TO RECOVERY Advertiser/Client : DIAGEO AUSTRALIA Product/Service : BUNDABERG RUM Entrant Company : LEO BURNETT SYDNEY, AUSTRALIA Contributing Company : LEO BURNETT SYDNEY, AUSTRALIA Name Company Position Andy Dilallo Leo Burnett Sydney Chief Creative Officer Grant Mcaloon Leo Burnett Sydney Creative Director Vince Lagana Leo Burnett Sydney Creative Director Michael Dawson Leo Burnett Sydney Copywriter Mark Schöller Leo Burnett Sydney Copywriter Ben Alden Leo Burnett Sydney Art Director Chris Moreira Leo Burnett Sydney Art Director Ben Alden/Jason Young Leo Burnett Sydney Designers Patrick Fileti Leo Burnett Sydney Director Ed Copestick Leo Burnett Sydney Editor Rita Gagliardi Leo Burnett Sydney TV Producer Jeremy Devilliers/Adrian Jung/Ronald Regis/Michelle Browne Leo Burnett Sydney Producer Peter Bosilkovski Leo Burnett Sydney Client Service Director Sam Mcgown/Holly Matchett Leo Burnett Sydney Account Director/Manager Mathieu Dauner Leo Burnett Sydney Planner Byron Wilmot Leo Burnett Sydney Social Media Manager Blazze Laser Embellishing Blazze Laser Embellishing Laser Embellishing Christopher Ireland Pool Photographer