Победители категории Promo & Activation Lions
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AMERICAN ROM
AMERICAN ROM
Type of Entry: Use of Promo & Activation
Category: Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
Title: AMERICAN ROM
Advertiser/Client: KANDIA DULCE
Product/Service: CHOCOLATE BAR
Entrant Company: BV MCCANN ERICKSON Bucharest, ROMANIA
Sales Promotion/Advertising Agency: BV MCCANN ERICKSON Bucharest, ROMANIA
Creative Credits
Name
Company
Position
Adrian Botan
McCann Erickson Romania
Creative Director
Dinu Panescu
McCann Erickson Romania
Group Creative Director
Catalin Dobre
McCann Erickson Romania
Group Creative Director
Ruxandra Savulescu
McCann Erickson Romania
Account Director
Ionut Cojocaru
McCann Erickson Romania
Art Director
Florin Florea
McCann Erickson Romania
Copywriter
Andra Badea
McCann Erickson Romania
Art Director
Cristina Birleanu
MRM Parteneri Romania
Account Director Online
Laurentiu Stere
MRM Parteneri Romania
Art Director Online
Золото
MUSICAL FITTING ROOMS
MUSICAL FITTING ROOMS
Type of Entry: Use of Promo & Activation
Category: Best Temporary In-Store Displays in a Promotional Campaign
Title: MUSICAL FITTING ROOMS
Advertiser/Client: STARHUB PTE
Product/Service: ONLINE MUSIC STORE
Entrant Company: DDB SINGAPORE, SINGAPORE
Sales Promotion/Advertising Agency: DDB SINGAPORE, SINGAPORE
Creative Credits
Name
Company
Position
Neil Johnson
DDB
Chief Creative Officer
Joji Jacob
DDB
Executive Creative Director
Thomas Yang
DDB
Creative Director
Khalid Osman
DDB
Associate Creative Director/Art Director
Lester Lee
DDB
Senior Copywriter
Mark Lim
DDB
Copywriter
Elmy Thong
DDB
Art Director
Selena Soh
DDB
Copywriter
Jeff Cheong
Tribal DDB
Head of Tribal DDB
Yeo Wee Lee
Tribal DDB
Head Of Technology
Ciaran Lyons
Tribal DDB
Associate Director of Technology
Rowena Bhagchandani
DDB
Chief Client Officer
Brenda Bey
DDB
Account Director
James Tan
DDB
Account Manager
SAVE AS WWF
SAVE AS WWF
Type of Entry: Use of Promo & Activation
Category: Best Use of Other Digital Media in a Promotional Campaign
Title: SAVE AS WWF
Advertiser/Client: WWF
Product/Service: ENVIRONMENTAL AWARENESS
Entrant Company: JUNG von MATT Hamburg, GERMANY
Sales Promotion/Advertising Agency: JUNG von MATT Hamburg, GERMANY
Creative Credits
Name
Company
Position
Doerte Spengler-Ahrens
Jung von Matt
Creative Director
Jan Rexhausen
Jung von Matt
Creative Director
Michael Kittel
Jung von Matt
Art Director
Henning Mueller-Dannhausen
Copywriter
Florian Panier
Jung von Matt
Editor
Gerrit Winterstein
White Horse Music
Composer
Klaas Nocken
White Horse Music
Composer
Dederichs Reinecke & Partner
GoSign Media
Jesse Rosten
Cameraman
Schumann Bach
Knud Alex Mueller
Programming
Florian Paul
Production
Lana Nugent
Jung von Matt
Programming
Lisa Glock
Jung von Matt
Copywriter
Alexander Norvillas
Jung von Matt
Art Director
Jose Luis Carretero Lopez
Jung von Matt
Account Manager
Miriam Paneth
Account Manager
Benjamin Wenke
Jung von Matt
Account Manager
Simone Bitzer
Jung von Matt
Conception
4TH AMENDMENT WEAR
4TH AMENDMENT WEAR
Type of Entry: Use of Promo & Activation
Category: Best use of Social Media Marketing in a Promotional Campaign
Title: 4TH AMENDMENT WEAR
Advertiser/Client: 4TH AMENDMENT WEAR
Product/Service: METALLIC INK UNDERCLOTHES
Entrant Company: 4TH AMENDMENT WEAR Boulder, USA
Sales Promotion/Advertising Agency: 4TH AMENDMENT WEAR Boulder, USA
Creative Credits
Name
Company
Position
Matthew Ryan
4th Amendment Wear
Creative Director
Tim Geoghegan
4th Amendment Wear
Creative Director
Matthew Ryan
4th Amendment Wear
Art Director
Tim Geoghegan
4th Amendment Wear
Copywriter
Matthew Ryan
4th Amendment Wear
Designer
Matthew Ryan
4th Amendment Wear
Illustrator
Matthew Ryan
4th Amendment Wear
Typography
Matthew Ryan
4th Amendment Wear
Interactive Art Director
AMERICAN ROM
AMERICAN ROM
Type of Entry: Product & Service
Category: Food and Non-Alcoholic Drinks
Title: AMERICAN ROM
Advertiser/Client: KANDIA DULCE
Product/Service: CHOCOLATE BAR
Entrant Company: BV MCCANN ERICKSON Bucharest, ROMANIA
Sales Promotion/Advertising Agency: BV MCCANN ERICKSON Bucharest, ROMANIA
Creative Credits
Name
Company
Position
Adrian Botan
McCann Erickson Romania
Creative Director
Dinu Panescu
McCann Erickson Romania
Group Creative Director
Catalin Dobre
McCann Erickson Romania
Group Creative Director
Ruxandra Savulescu
McCann Erickson Romania
Account Director
Ionut Cojocaru
McCann Erickson Romania
Art Director
Florin Florea
McCann Erickson Romania
Copywriter
Andra Badea
McCann Erickson Romania
Art Director
Ileana Serban Parau
McCann Erickson Romania
Strategic Planner
Cristina Birleanu
MRM Parteneri Romania
Account Director Online
Laurentiu Stere
MRM Parteneri Romania
Art Director Online
4TH AMENDMENT WEAR
4TH AMENDMENT WEAR
Type of Entry: Product & Service
Category: Corporate Image & Information
Title: 4TH AMENDMENT WEAR
Advertiser/Client: 4TH AMENDMENT WEAR
Product/Service: METALLIC INK UNDERCLOTHES
Entrant Company: 4TH AMENDMENT WEAR Boulder, USA
Sales Promotion/Advertising Agency: 4TH AMENDMENT WEAR Boulder, USA
Creative Credits
Name
Company
Position
Matthew Ryan
4th Amendment Wear
Creative Director/Art Director/Designer/Typography/Illustrator
Tim Geoghegan
4th Amendment Wear
Creative Director/Copywriter
Серебро
DRUNK VALET
DRUNK VALET
Type of Entry: Use of Promo & Activation
Category: Best Use of Experiential Marketing in a Promotional Campaign
Title: DRUNK VALET
Advertiser/Client: BAR AURORA & BOTECO FERRAZ
Product/Service: CHAIN OF BARS
Entrant Company: OGILVY BRASIL SГЈo Paulo, BRAZIL
Sales Promotion/Advertising Agency: OGILVY BRASIL SГЈo Paulo, BRAZIL
Creative Credits
Name
Company
Position
Anselmo Ramos
Ogilvy Brasil
VP Executive Creative Director
Rubens Filho
Ogilvy Brasil
Creative Director
Beto Cocito
Ogilvy Brasil
Copywriter
Pedro Fernandes
Ogilvy Brasil
Copywriter
Flavio Tamashiro
Ogilvy Brasil
Copywriter
Paula Fernandes
Ogilvy Brasil
Art Director
Lucas Osis
Ogilvy Brasil
Art Director
Raina Rocha
Ogilvy Brasil
Art Director
Valeria Barone
Ogilvy Brasil
Account Manager
Camila Porto
Ogilvy Brasil
Account Supervisor
Daniela Bombonato
Ogilvy Brasil
Planner
CarlГЈo Busato
Hungry Man
Director
Alex Mehedff
Hungry Man
Executive Producer
Renata Dumond
Hungry Man
Producer
James Pedrozo
Jamute
Company Sound
GREENBACKS FOR GREENBACK
GREENBACKS FOR GREENBACK
Type of Entry: Use of Promo & Activation
Category: Best Use of Experiential Marketing in a Promotional Campaign
Title: GREENBACKS FOR GREENBACK
Advertiser/Client: H&R BLOCK
Product/Service: TAX SERVICES
Entrant Company: FALLON Minneapolis, USA
Sales Promotion/Advertising Agency: FALLON Minneapolis, USA
Creative Credits
Name
Company
Position
Darren Spiller
Fallon
Chief Creative Officer
Ryan Peck
Fallon
Copywriter
Scott O'Leary
Fallon
Art Director
Ted Knutson & Lauren May
Fallon
Integrated Producer
Mark Romanek
Anonymous Content
Director
Salvatore Totino
Cinematographer
Michael Heldman
Spotwelders
Editor
Erik Carlson
VOLT Studios
Editor
Corey Esse
Fallon
Head of Integrated Production
David Mackereth
Fallon
Writer - Digital
Brendan Lawrence & Brent Larson
Fallon
Business Affairs
Nicole Earley & Matt Lund
Fallon
Integrated Producer
Noah Carlstrom & Amanda Whitacre
Fallon
Art Director - Digital
Chris Lawrence, Pete Leacock & Evan Brown
Fallon
Account Team
Kla Haeck
Fallon
Developer
Allison Beattie
Fallon
UX
Arstides McGarry
Anonymous Content
Producer
Dave Morrison & SueEllen Clair
Anonymous Content
Executive Producer
James Allen
Public
Visual Effects
Jeff Payne
Eleven Sound
Sound Design
FAST FOOD
FAST FOOD
Type of Entry: Use of Promo & Activation
Category: Best Use of Guerilla Marketing in a Promotional Campaign
Title: FAST FOOD
Advertiser/Client: GLAXOSMITHKLINE
Product/Service: HEARTBURN TABLET
Entrant Company: GREY MEXICO, MEXICO
Sales Promotion/Advertising Agency: GREY MEXICO, MEXICO
Creative Credits
Name
Company
Position
AndrГ©s MartГnez EcheverrГa
Grey Group Mexico
Executive Creative Services/Vice President
Juan Pablo Torres Unna
Grey Group Mexico
Art Director
Sergio FernГЎndez Villaescusa
Grey Group Mexico
Copywriter
Diana Pilar Herrera Anduiza
Grey Group Mexico
Art Director
Luz Canobbio
Grey Group Mexico
Producer
Roberto Rosas
Grey Group Mexico
Editor/Post Production
Gerardo Miranda
Equiscosa
Audio Designer
Steve Stroud
Grey Group Mexico
Chief Executive Officer/Account Manager
Israel RincГіn Ramirez
Rojo Films
Director
AndrГ©s Jasso
Rojo Films
Producer
Гљrsula Bertrand
Giproducers
Producer
Claudia MartГnez
Grey Group Mexico
General Manager/Account Manager
SPREAD THE TED
SPREAD THE TED
Type of Entry: Use of Promo & Activation
Category: Best Use of Guerilla Marketing in a Promotional Campaign
Title: SPREAD THE TED
Advertiser/Client: TEDX BUENOS AIRES
Product/Service: TEDX
Entrant Company: OGILVY ARGENTINA Buenos Aires, ARGENTINA
Sales Promotion/Advertising Agency: OGILVY ARGENTINA Buenos Aires, ARGENTINA
Creative Credits
Name
Company
Position
Gaston Bigio
Ogilvy Argentina
ECD
Maximiliano Maddalena
Ogilvy Argentina
Creative Director
Javier Mentasti
Ogilvy Argentina
Creative Director
Nicolas Vara
Ogilvy Argentina
Copywriter
Ignacio Flotta
Ogilvy Argentina
Art Director
Valeria Pinto (Parson)
Ogilvy Argentina
Production Chief
Alejandro Travaglini (Parson)
Ogilvy Argentina
Agency Producer
Julieta Rey
Ogilvy Argentina
General Planning Director
NicolГЎs NГєbile
Rebolucion
Director
MartГn Olemberg
Rebolucion
Editing
Jorge Larrain
Rebolucion
Executive Producer
Luis Staffolani
Rebolucion
Post Production
Camilo Iezzi
CCCI
Music Design
Tomas Mackey
Voice over
THE MISSING CHILD
THE MISSING CHILD
Type of Entry: Use of Promo & Activation
Category: Best Use of Guerilla Marketing in a Promotional Campaign
Title: THE MISSING CHILD
Advertiser/Client: INITIATIVE VERMISSTE KINDER
Product/Service: MISSING CHILDREN AWARENESS
Entrant Company: KEMPERTRAUTMANN Hamburg, GERMANY
Sales Promotion/Advertising Agency: KEMPERTRAUTMANN Hamburg, GERMANY
Creative Credits
Name
Company
Position
Marcell Francke
kempertrautmann
Creative Director/Account Manager
Patrick Matthiensen
kempertrautmann
Creative Director/Account Manager/Programming
Leif Johannsen
kempertrautmann
Art Director/Graphic Designer
Sebastian Merget
kempertrautmann
Copywriter
Bruno Luglio
kempertrautmann
Graphic Designer
Carolin Panier
kempertrautmann
Account Manager
Biljana Retzlik
kempertrautmann
Account Manager
Alexander Kate
CMP
Production
Fischerappelt
Involved Agency
MUSICAL FITTING ROOMS
MUSICAL FITTING ROOMS
Type of Entry: Use of Promo & Activation
Category: Best Use of Ambient in a Promotional Campaign
Title: MUSICAL FITTING ROOMS
Advertiser/Client: STARHUB PTE
Product/Service: ONLINE MUSIC STORE
Entrant Company: DDB SINGAPORE, SINGAPORE
Sales Promotion/Advertising Agency: DDB SINGAPORE, SINGAPORE
Creative Credits
Name
Company
Position
Neil Johnson
DDB
Chief Creative Officer
Joji Jacob
DDB
Executive Creative Director
Thomas Yang
DDB
Creative Director
Khalid Osman
DDB
Associate Creative Director/Art Director
Lester Lee
DDB
Senior Copywriter
Mark Lim
DDB
Copywriter
Elmy Thong
DDB
Art Director
Selena Soh
DDB
Copywriter
Jeff Cheong
Tribal DDB
Head of Tribal DDB
Yeo Wee Lee
Tribal DDB
Head Of Technology
Ciaran Lyons
Tribal DDB
Associate Director of Technology
Rowena Bhagchandani
DDB
Chief Client Officer
Brenda Bey
DDB
Account Director
James Tan
DDB
Account Manager
THE CANVAS EXPERIMENT
THE CANVAS EXPERIMENT
Type of Entry: Use of Promo & Activation
Category: Best Temporary In-Store Displays in a Promotional Campaign
Title: THE CANVAS EXPERIMENT
Advertiser/Client: CONVERSE EMEA
Product/Service: SHOES
Entrant Company: PERFECT FOOLS Stockholm, SWEDEN
Sales Promotion/Advertising Agency: PERFECT FOOLS Stockholm, SWEDEN
Creative Credits
Name
Company
Position
Mark Chalmers/Tony Högqvist
Perfect Fools
Executive Creative Director
Patrick Gardner
Perfect Fools
Copywriter
Niklas Karlsson
Perfect Fools
Art Director
Karl Nord
Perfect Fools
Film Director
Martin Hammarberg
Perfect Fools
Motion Designer
Oskar Lundgren
Director of Photography
Alexander Radsby
Perfect Fools
Photographer
Björn Kummeneje
Perfect Fools
Technical Director
Mattias Hallqvist
Perfect Fools
Developer
Mikael Lundmark
Perfect Fools
Developer
James Goode/Patrick Gardner
Perfect Fools
Account Director
Fredrik Heghammar
Perfect Fools
Executive Producer
Michael Aneto
Perfect Fools
Planner
Markus Björk
Perfect Fools
Producer
Patrik Sundberg
Perfect Fools
Producer
Checkland Kindleysides
Checkland Kindleysides
Installation production
A NEW WARRIOR
A NEW WARRIOR
Type of Entry: Use of Promo & Activation
Category: Best Online Advertising in a Promotional Campaign
Title: A NEW WARRIOR
Advertiser/Client: GREENPEACE
Product/Service: CHARITY
Entrant Company: DDB PARIS, FRANCE
Sales Promotion/Advertising Agency: DDB PARIS, FRANCE
Creative Credits
Name
Company
Position
Alexandre HervГ©
DDB Paris
Executive Creative Director
Benjamin Marchal
DDB Paris
Art Director
Olivier Lefebvre
DDB Paris
Copywriter
Julien Leguyader
DDB Paris
Digital Producer
Ulysse Loreaux
DDB Paris
Technical Director
Xavier Mendiola
DDB Paris
Account Director
Paul DucrГ©
DDB Paris
Account Manager
-
Les 84
Production Company
-
Panarama
Sound Production
-
Virtek
3D modelisation
Stiv Spasojevic
Editor case study
GETAWAY STOCKHOLM
GETAWAY STOCKHOLM
Type of Entry: Use of Promo & Activation
Category: Best Use of Other Digital Media in a Promotional Campaign
Title: GETAWAY STOCKHOLM
Advertiser/Client: MINI
Product/Service: MINI COUNTRYMAN
Entrant Company: JUNG von MATT Stockholm, SWEDEN
Sales Promotion/Advertising Agency: JUNG von MATT Stockholm, SWEDEN
Creative Credits
Name
Company
Position
Johan Jäger
Jung von Matt
Creative Director
Daniel Wahlgren
Jung von Matt
Art Director
Magnus Andersson
Jung von Matt
Copywriter
Jan Casserlöv
Jung von Matt
Account Director
Leon Phang
Jung von Matt
Planner
Daniel Forero
Jung von Matt
Visual Director
Jon Palmqvist
Jung von Matt
Final Art
Ida Modin
Jung von Matt
Project Manager
Media Agency
Carat
Production Company App
Monterosa
Production Company Web/Backend
Suddenly
Production Company Film
Duo Blau
PR
Domingo PR
A HUNTER SHOOTS A BEAR
A HUNTER SHOOTS A BEAR
Type of Entry: Use of Promo & Activation
Category: Best use of Social Media Marketing in a Promotional Campaign
Title: A HUNTER SHOOTS A BEAR
Advertiser/Client: BIC / TIPP-EX
Product/Service: POCKET MOUSE
Entrant Company: BUZZMAN Paris, FRANCE
Sales Promotion/Advertising Agency: BUZZMAN Paris, FRANCE
Creative Credits
Name
Company
Position
Georges Mohammed-Cherif
Buzzman
Chief Executive Officer/Creative Director
Thomas Granger
Buzzman
Managing Director
Tristan Daltroff
Buzzman
Copywriter
Louis Audard
Buzzman
Art Director
Antoine Ferrari
Buzzman
Account Executive
MГ©lanie Rohat Meheust
Buzzman
Digital Production Manager
Laurent Marcus
Buzzman
Digital Production Manager
Elodie Jonquille
Buzzman
Film Production/TV Producer
Bastien Chanot
Buzzman
Digital Production Assistant
Xavier Le Boullenger
Buzzman
Community Manager
Emmanuel Saccoccini
Grouek
Interactive Producer
Yoann Gueny
Grouek
Lead Flash Producer
Willy Morence
Eleganz
Film Producer
Olivier Bennoun
Eleganz
Film Director
CAP RECALL
CAP RECALL
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: CAP RECALL
Advertiser/Client: JAMES READY
Product/Service: BEER
Entrant Company: LEO BURNETT TORONTO, CANADA
Sales Promotion/Advertising Agency: LEO BURNETT TORONTO, CANADA
Creative Credits
Name
Company
Position
Judy John
Leo Burnett, Toronto
Chief Creative Officer
Judy John
Leo Burnett, Toronto
Creative Director
Lisa Greenberg
Leo Burnett, Toronto
Creative Director
Steve Persico
Leo Burnett, Toronto
Copywriter
Anthony Chelvanathan
Leo Burnett, Toronto
Art Director
David Buckspan
Leo Burnett, Toronto
Group Account Director
Natasha Dagenais
Leo Burnett, Toronto
Account Director
Jordan Lane
Leo Burnett, Toronto
Account Exec
Gladys Bachand
Leo Burnett, Toronto
Print Producer
A HUNTER SHOOTS A BEAR
A HUNTER SHOOTS A BEAR
Type of Entry: Product & Service
Category: Fast Moving Consumer Goods (not including food)
Title: A HUNTER SHOOTS A BEAR
Advertiser/Client: BIC / TIPP-EX
Product/Service: POCKET MOUSE
Entrant Company: BUZZMAN Paris, FRANCE
Sales Promotion/Advertising Agency: BUZZMAN Paris, FRANCE
Creative Credits
Name
Company
Position
Georges Mohammed-Cherif
Buzzman
Chief Creative Officer/Creative Director
Thomas Granger
Buzzman
Managing Director
Tristan Daltroff
Buzzman
Copywriter
Louis Audard
Buzzman
Art Director
Antoine Ferrari
Buzzman
Account Executive
MГ©lanie Rohat Meheust
Buzzman
Digital Production Manager
Laurent Marcus
Buzzman
Digital Production Manager
Elodie Jonquille
Buzzman
Film Production/TV Producer
Bastien Chanot
Buzzman
Digital Production Assistant
Xavier Le Boullenger
Buzzman
Community Manager
Emmanuel Saccoccini
Grouek
Interactive Producer
Yoann Gueny
Grouek
Lead Flash Producer
Willy Morence
Eleganz
Film Producer
Olivier Bennoun
Eleganz
Film Director
DATED PILLOWS
DATED PILLOWS
Type of Entry: Product & Service
Category: Durable Goods
Title: DATED PILLOWS
Advertiser/Client: PACIFIC BRANDS
Product/Service: PILLOWS
Entrant Company: HAPPY SOLDIERS Sydney, AUSTRALIA
Sales Promotion/Advertising Agency: HAPPY SOLDIERS Sydney, AUSTRALIA
Creative Credits
Name
Company
Position
John Kane
Happy Soldiers
Executive Creative Director
Ben Sampson
Happy Soldiers
Creative
John Kane
Happy Soldiers
Creative
Meredyth Judd
Happy Soldiers
Agency Producer
Rey Carlson
Play Big
Director
Bonnie Fay
Play Big
Producer
Mark Sareff
Happy Soldiers
Strategy Director
Sophie Price
Happy Soldiers
Channel Planner
Lindsey Evans
Happy Soldiers
Business Director
Emma DiGiacomo
Happy Soldiers
Account Director
Tim Haynes
Happy Soldiers
Designer
Adam Heathcote
Tontine
General Manager
Lucinda Kew
Tontine
Product Development and Marketing Manager
Zarr Marketing
Zarr Marketing
PR
Mediacom
Mediacom
Media Implementation
BGH Air Conditioners Big Noses
BIG NOSES
Type of Entry: Product & Service
Category: Durable Goods
Title: BIG NOSES
Advertiser/Client: BGH
Product/Service: AIR CONDITIONERS
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Sales Promotion/Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Creative Credits
Name
Company
Position
Maxi Itzkoff
Del Campo Nazca Saatchi & Saatchi
Executive Creative Director
Mariano Serkin
Del Campo Nazca Saatchi & Saatchi
Executive Creative Director
Diego Medvedocky
Del Campo Nazca Saatchi & Saatchi
Creative Director
Ignacio Ferioli
Del Campo Nazca Saatchi & Saatchi
Creative Director
Diego Medvedocky
Del Campo Nazca Saatchi & Saatchi
Copywriter
Ignacio Ferioli
Del Campo Nazca Saatchi & Saatchi
Art Director
Adrian Aspani
Del Campo Nazca Saatchi & Saatchi
Agency Producer
MarГa de la Paz Landeyro
Del Campo Nazca Saatchi & Saatchi
Agency Producer
Juan Manuel Aralda
Del Campo Nazca Saatchi & Saatchi
Account Manager
Mariano Cafarelli
Del Campo Nazca Saatchi & Saatchi
Account Supervisor
Guido Fusetti
Del Campo Nazca Saatchi & Saatchi
Designer
Sebastian Beretta
Designer
Diego & Vlady
Peluca Films
Directors
Alejandro De Michele
Peluca Films
Executive Producer
Daniel Ortega
Director of Photography
Nicolas Videla
BGH
Advertiser's Supervisor
Carina Catalano
BGH
Advertiser's Supervisor
Sebastian Nugnez
BGH
Advertiser's Supervisor
A NEW WARRIOR
A NEW WARRIOR
Type of Entry: Product & Service
Category: Charities
Title: A NEW WARRIOR
Advertiser/Client: GREENPEACE
Product/Service: CHARITY
Entrant Company: DDB PARIS, FRANCE
Sales Promotion/Advertising Agency: DDB PARIS, FRANCE
Creative Credits
Name
Company
Position
Alexandre HervГ©
DDB Paris
Executive Creative Director
Benjamin Marchal
DDB Paris
Art Director
Olivier Lefebvre
DDB Paris
Copywriter
Julien Leguyader
DDB Paris
Digital Producer
Ulysse Loreaux
DDB Paris
Technical Director
Xavier Mendiola
DDB Paris
Account Director
Paul DucrГ©
DDB Paris
Account Manager
-
Les 84
Production Company
-
Panarama
Sound Production
-
Virtek
3D modelisation
Stiv Spasojevic
Editor case study
THE MISSING CHILD
THE MISSING CHILD
Type of Entry: Product & Service
Category: Public Health & Safety, Pubic Awareness Messages
Title: THE MISSING CHILD
Advertiser/Client: INITIATIVE VERMISSTE KINDER
Product/Service: MISSING CHILDREN INITIATIVE
Entrant Company: KEMPERTRAUTMANN Hamburg, GERMANY
Sales Promotion/Advertising Agency: KEMPERTRAUTMANN Hamburg, GERMANY
Creative Credits
Name
Company
Position
Marcell Francke
kempertrautmann
Creative Director/Account Manager
Patrick Matthiensen
kempertrautmann
Creative Director/Account Manager/Programming
Leif Johannsen
kempertrautmann
Art Director/Graphic Designer
Sebastian Merget
kempertrautmann
Copywriter
Bruno Luglio
kempertrautmann
Graphic Designer
Carolin Panier
kempertrautmann
Account Manager
Biljana Retzlik
kempertrautmann
Account Manager
Alexander Kate
CMP
Production
Fischerappelt
Involved Agency
SPREAD THE TED
SPREAD THE TED
Type of Entry: Product & Service
Category: Public Health & Safety, Pubic Awareness Messages
Title: SPREAD THE TED
Advertiser/Client: TEDX BUENOS AIRES
Product/Service: TEDX
Entrant Company: OGILVY ARGENTINA Buenos Aires, ARGENTINA
Sales Promotion/Advertising Agency: OGILVY ARGENTINA Buenos Aires, ARGENTINA
Creative Credits
Name
Company
Position
Gaston Bigio
Ogilvy Argentina
ECD
Maximiliano Maddalena
Ogilvy Argentina
Creative Director
Javier Mentasti
Ogilvy Argentina
Creative Director
Nicolas Vara
Ogilvy Argentina
Copywriter
Ignacio Flotta
Ogilvy Argentina
Art Director
Valeria Pinto (Parson)
Ogilvy Argentina
Production Chief
Alejandro Travaglini (Parson)
Ogilvy Argentina
Agency Producer
Julieta Rey
Ogilvy Argentina
General Planning Director
NicolГЎs NГєbile
Rebolucion
Director
MartГn Olemberg
Rebolucion
Editing
Jorge Larrain
Rebolucion
Executive Producer
Luis Staffolani
Rebolucion
Post Production
Camilo Iezzi
CCCI
Music Design
Tomas Mackey
Voice over
Бронза
DONATED SONGS
DONATED SONGS
Type of Entry: Use of Promo & Activation
Category: Best Use of Experiential Marketing in a Promotional Campaign
Title: DONATED SONGS
Advertiser/Client: SALVATION ARMY
Product/Service: CHARITY
Entrant Company: WIRZ/BBDO ZГјrich, SWITZERLAND
Sales Promotion/Advertising Agency: WIRZ/BBDO ZГјrich, SWITZERLAND
Creative Credits
Name
Company
Position
Philipp Skrabal
Wirz / BBDO
Executive Creative Director
Thomas Kurzmeyer
Wirz / BBDO
Creative Director
Chantal Heimo
Wirz / BBDO
Art Director
Andi Portmann
Wirz / BBDO
Copywriter
Simon Jaquement
Direction
Lorenz Merz
Cinematographer
Heinrich Reinacher
Markenfilm
Producer
CHOPSTICKS, NOT CHOP-TREES
CHOPSTICKS, NOT CHOP-TREES
Type of Entry: Use of Promo & Activation
Category: Best Use of Experiential Marketing in a Promotional Campaign
Title: CHOPSTICKS, NOT CHOP-TREES
Advertiser/Client: CHINA ENVIRONMENTAL PROTECTION FOUNDATION
Product/Service: ENVIRONMENTAL ACTION
Entrant Company: DDB CHINA GROUP Shanghai, CHINA
Sales Promotion/Advertising Agency: DDB CHINA GROUP Shanghai, CHINA
Creative Credits
Name
Company
Position
Michael Dee
DDB China Group / DDB Shanghai
CHIEF CREATIVE OFFICER
Shih-yen Lee
DDB China Group / DDB Shanghai
CREATIVE DIRECTOR
Lim Boon Seng
DDB China Group / DDB Shanghai
Associate Creative Director
Lim Boon Seng, Michael Ma, Kevin Jiang
DDB China Group / DDB Shanghai
Art Director
Hesky Lu, Adam Wang
DDB China Group / DDB Shanghai
Copywriter
George Ooi
DDB China Group / DDB Shanghai
Agency Executive Producer
Eugenia Zhen
DDB China Group / DDB Shanghai
Producer
Leslie Sim
Untold Image
Photographer
Sean Chen
Cheers Films Shanghai
Executive Producer
Lin Tao
Cheers Films Shanghai
Production Art Director
UNEXPECTED LUGGAGE
UNEXPECTED LUGGAGE
Type of Entry: Use of Promo & Activation
Category: Best Use of Experiential Marketing in a Promotional Campaign
Title: UNEXPECTED LUGGAGE
Advertiser/Client: SPANAIR
Product/Service: AIRLINE
Entrant Company: SHACKLETON Madrid, SPAIN
Sales Promotion/Advertising Agency: SHACKLETON Madrid, SPAIN
Creative Credits
Name
Company
Position
Enric Nel-lo
Shackleton
Executive Creative Director
Sergio MartГnez Llunell
Shackleton
General Manager
Yolanda Agra
Shackleton
Brand Manager
Isabel Cisneros
Shackleton
Account Supervisor
Elena Dominguez
Shackleton
Account Executive
Pipo Virgos
Shackleton
Creative Director
Paco Badia
Shackleton
Creative Director
Clara Mercader
Shackleton
Art Director
Santi Garcia
Shackleton
Copywriter
Marta Lopez
Shackleton
Graphic & Event Producer
Manuela Zamora
Shackleton
Audiovisual Production Manager
Cristina Cortizas
Shackleton
Audiovisual Producer
Rodrigo Miranda
Shackleton
General Manager
Coque Pons
Shackleton
Social Media Manager
Elena ГЌbaГ±ez
Shackleton
Brand Manager
Eva Leoz
Shackleton
Social and Public Relations Manager
Cristina Fernandez
Shackleton
Executive Social Account
Luciana Borges
Shackleton
Communications Manager
THE BREATHE HAPPY SOCIAL EXPERIMENT
THE BREATHE HAPPY SOCIAL EXPERIMENT
Type of Entry: Use of Promo & Activation
Category: Best Use of Experiential Marketing in a Promotional Campaign
Title: THE BREATHE HAPPY SOCIAL EXPERIMENT
Advertiser/Client: FEBREZE
Product/Service: AIR FRESHENER
Entrant Company: GREY NEW YORK, USA
Sales Promotion/Advertising Agency: GREY NEW YORK, USA
Creative Credits
Name
Company
Position
TOR MYHREN
GREY NEW YORK
PRESIDENT, CHIEF CREATIVE OFFICER
Per Pedersen, Noel Cottrell
GREY NEW YORK
EXECUTIVE CREATIVE DIRECTOR
Rob Perillo
GREY NEW YORK
CREATIVE DIRECTOR
Rob Lenois
GREY NEW YORK
CREATIVE DIRECTOR
Nick Childs
GREY NEW YORK
DIRECTOR OF BROADCAST Content/Development
James McPherson
GREY NEW YORK
Associate Director of Broadcast Production
Angela Ong
GREY NEW YORK
Associate Producer
Jimmy Wade
GREY NEW YORK
Assistant Producer
Don McNally
GREY NEW YORK
MUSIC PRODUCER
Will Platt-Higgins, Elena Grasmann, Liz Gilchrist
GREY NEW YORK
ACCOUNT
Molly Dunn, Andrea Galambos
GREY NEW YORK
PLANNING
Tom Rossano
Station Films
EXECUTIVE PRODUCER
Kate Sutherland
Station Films
PRODUCER
Sam Cadman
Station Films
Director
Ruben O'Malley
Station Films
DOP
Lance Phox
Station Films
Lighting
Mike Elliot
Beast, NY
Editor
Heavy Sweatin'
Extreme Music Library
MUSIC
BAVARIA DUTCHDRESS
BAVARIA DUTCHDRESS
Type of Entry: Use of Promo & Activation
Category: Best Use of Guerilla Marketing in a Promotional Campaign
Title: BAVARIA DUTCHDRESS
Advertiser/Client: BAVARIA
Product/Service: BEER
Entrant Company: SELMORE CREATIVE AGENCY Amsterdam, THE NETHERLANDS
Sales Promotion/Advertising Agency: SELMORE CREATIVE AGENCY Amsterdam, THE NETHERLANDS
Creative Credits
Name
Company
Position
Poppe van Pelt
Selmore
Creative Director/Copywriter
Diederick Hillenius
Selmore
Creative/Artistic Director
Kim Triesscheijn
Selmore
Copywriter
Jarr Geerligs
Selmore
Art Director
Olivier Koning
Selmore
Client Services Director
Vincent Breedveld
Selmore
Account Director
Daniel Zytsma
Achtung
Artist
Emily Kroes
Achtung
Ruud van der Bergh
X-ingredient
Peter Colee
X-ingredient
Revi Bloemendaal
X-ingredient
Artist
Kees Albers
X-ingredient
Copywriter
Marloes Nabben
Don’t Tell Mumm
Artist
Hannah de Groot
Don’t Tell Mumm
Copywriter
Olcay Gulsen
Supertrash
Erik Pas
Erikpas.nl
Copywriter
Marco Sluijter
Erikpas.nl
Artist
Frenkel Denie
Bavaria
Marketing Manager
Jeroen Vonk
Bavaria
Brand Manager
THE FIRE WORKS DISCOUNT COUPON
THE FIRE WORKS DISCOUNT COUPON
Type of Entry: Use of Promo & Activation
Category: Best Use of Ambient in a Promotional Campaign
Title: THE FIRE WORKS DISCOUNT COUPON
Advertiser/Client: BIGC
Product/Service: STORE
Entrant Company: LOWE Bangkok, THAILAND
Sales Promotion/Advertising Agency: LOWE Bangkok, THAILAND
Creative Credits
Name
Company
Position
POM CHAIYAPORN
Lowe/Open
CCO
Komsan Wattanavanitchakorn
Open
Intergrated Creative
Phairat Uaphadunglert
Open
Intergrated Creative
Chalit Manuyakorn
Lowe/Open
CREATIVE DIRECTOR
Noppakate Tawun-unnop
Open
COPYWRITER
Wutikai Chaika
Open
Art Director
Pornchai Sanchaichana
Open
Creative Director
Nittha Preuksacholavit
Open
Intergrated Creative
Natwithu Saengvichien
Lowe/Open
Print Producer
Chudthai Khumpong
Lowe/Open
Producer
Boonchai Suksuriyayothin
Lowe/Open
Planner
Chanwoot Luechaisit
Open
Account Manager
BIG NOSES
BIG NOSES
Type of Entry: Use of Promo & Activation
Category: Best Use of Shopper Marketing in a Promotional Campaign
Title: BIG NOSES
Advertiser/Client: BGH
Product/Service: AIR CONDITIONERS
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Sales Promotion/Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Creative Credits
Name
Company
Position
Maxi Itzkoff
Del Campo Nazca Saatchi & Saatchi
Executive Creative Director
Mariano Serkin
Del Campo Nazca Saatchi & Saatchi
Executive Creative Director
Diego Medvedocky
Del Campo Nazca Saatchi & Saatchi
Creative Director
Ignacio Ferioli
Del Campo Nazca Saatchi & Saatchi
Creative Director
Diego Medvedocky
Del Campo Nazca Saatchi & Saatchi
Copywriter
Ignacio Ferioli
Del Campo Nazca Saatchi & Saatchi
Art Director
Adrian Aspani
Del Campo Nazca Saatchi & Saatchi
Agency Producer
MarГa de la Paz Landeyro
Del Campo Nazca Saatchi & Saatchi
Agency Producer
Juan Manuel Aralda
Del Campo Nazca Saatchi & Saatchi
Account Manager
Mariano Cafarelli
Del Campo Nazca Saatchi & Saatchi
Account Supervisor
Guido Fusetti
Del Campo Nazca Saatchi & Saatchi
Designer
Sebastian Beretta
Designer
Diego & Vlady
Peluca Films
Directors
Alejandro De Michele
Peluca Films
Executive Producer
Daniel Ortega
Director of Photography
Nicolas Videla
BGH
Advertiser's Supervisor
Carina Catalano
BGH
Advertiser's Supervisor
Sebastian Nugnez
BGH
Advertiser's Supervisor
THE PIRATE RADIO EXPERIMENT
THE PIRATE RADIO EXPERIMENT
Type of Entry: Use of Promo & Activation
Category: Best Use of Broadcast in a Promotional Campaign
Title: THE PIRATE RADIO EXPERIMENT
Advertiser/Client: INTERNATIONAL SOCIETY FOR HUMAN RIGHTS
Product/Service: HUMAN RIGHTS AWARENESS
Entrant Company: JUNG von MATT Hamburg, GERMANY
Sales Promotion/Advertising Agency: JUNG von MATT Hamburg, GERMANY
Creative Credits
Name
Company
Position
Mathias Stiller
Jung von Matt
Executive Creative Director
Ilan Schäfer
Jung von Matt
Account Superviser
Maximilian Millies/Marius Lohmann
Jung von Matt
Creative Director
Nicolas Linde
Jung von Matt
Copywriter
Duc Nguyen
Jung von Matt
Art Director
Julia Kottowski
Jung von Matt
Account Manager
Christian Schwochow
Bigfish Filmproduktion
Director
Jule Everts/Andrea Roman
Bigfish Filmproduktion
Producer
Konstantin Freyer
Bigfish Filmproduktion
Director of Photography
Steven Enderlein/Hardy Hergt
Bigfish Filmproduktion
Hidden Camera
Oliver Marquardt
Bigfish Filmproduktion
Line Producer
Matthias Weidenhöfer
Bigfish Filmproduktion
Presenter/Radio Voice
Susanne Abbassian
Bigfish Filmproduktion
Cast
Tonfabrik
Tonfabrik
Sound & Monitoring System
SILENT NATIONAL ANTHEM
SILENT NATIONAL ANTHEM
Type of Entry: Use of Promo & Activation
Category: Best Use of Broadcast in a Promotional Campaign
Title: SILENT NATIONAL ANTHEM
Advertiser/Client: RELIANCE MEDIA WORKS
Product/Service: CINEMAS
Entrant Company: MUDRA COMMUNICATIONS Mumbai, INDIA
Sales Promotion/Advertising Agency: MUDRA COMMUNICATIONS Mumbai, INDIA
Creative Credits
Name
Company
Position
Bobby Pawar
Mudra Communications
Chief Creative Officer
Bobby Pawar
Mudra Communications
Copy Writer
Deepak Singh
Mudra Communications
Art Director
Amit Sharma
Chrome Pictures
Director
Hemant Bhandari
Chrome Pictures
Producer
Aaliyah Sen Sharma
Chrome Pictures
Producer
TEST DRIVE
TEST DRIVE
Type of Entry: Use of Promo & Activation
Category: Best Use of Print or Standard Outdoor in a Promotional Campaign
Title: TEST DRIVE
Advertiser/Client: VOLKSWAGEN
Product/Service: VW PASSAT
Entrant Company: TRY ADVERTISING AGENCY Oslo, NORWAY
Sales Promotion/Advertising Agency: TRY ADVERTISING AGENCY Oslo, NORWAY
Creative Credits
Name
Company
Position
Petter Bryde
TRY Advertising Agency
Copywriter
Thorbjorn Ruud
TRY Advertising Agency
Art Director
Morten Polmar
TRY Advertising Agency
Account Director
Cathrine Wennersten
TRY Advertising Agency
Account Manager
Eva Sannum
APT
Copywriter
Markus Lind
APT
Art Director
Ole Hustad
APT
Account Director
Jonas GrГёnnern
TRY Advertising Agency
Copywriter
Lars-Kristian Harveg
TRY Advertising Agency
Account Director
Ole Jakob Boe Skattum
TRY Advertising Agency
Mac Designer
Thomas Braten
TRY Advertising Agnecy
Mac Designer
Mobiento
Mobiento
Production Company
M&M’S FIND RED
M&M’S FIND RED
Type of Entry: Use of Promo & Activation
Category: Best Use of Games
Title: M&M’S FIND RED
Advertiser/Client: MARS
Product/Service: M&M'S
Entrant Company: PROXIMITY CANADA, CANADA
Sales Promotion/Advertising Agency: PROXIMITY CANADA, CANADA
Creative Credits
Name
Company
Position
John GagnГ©
Proximity Canada
Executive Creative Director
Rene Rouleau
Proximity Canada
Associate Creative Director/Copywriter
Jon Ruby
Proximity Canada
Associate Creative Director/Copywriter
Jeffrey Da Silva
Proximity Canada
Associate Creative Director/Art Director
Ari Elkouby
Proximity Canada
Associate Creative Director
Ryan Lawrence
Proximity Canada
Copywriter
Darrin Patey
Proximity Canada
Associate Technical Director
Iftikhar Ahmed
Proximity Canada
Developer
Edwin Locke
Proximity Canada
Developer
Patrick Jordan
Proximity Canada
Information Architect
Chris Hutsel
Soft Citizen
Director
Chris Perron
BBDO Canada
Account Director
Priyanka Goswami
Proximity Canada
Account Director
Jesse Abrams
Proximity Canada
Account Coordinator
Shari Balga
Proximity Canada
Agency Public Relations
SPEEDSALE
SPEEDSALE
Type of Entry: Use of Promo & Activation
Category: Best Online Advertising in a Promotional Campaign
Title: SPEEDSALE
Advertiser/Client: PAPERCUT SHOP
Product/Service: BOOKS AND FILMS
Entrant Company: DDB STOCKHOLM, SWEDEN
Sales Promotion/Advertising Agency: DDB STOCKHOLM, SWEDEN
Creative Credits
Name
Company
Position
Magnus Jakobsson
DDB Stockholm
Copywriter
Fredrik Simonsson
DDB Stockholm
Art Director
Merwan Maaruf
DDB Stockholm
Web Producer
Eskil Lundberg
DDB Stockholm
Film
Patrik PagrГ©us
DDB Stockholm
Design
Joel Blanco Berg
DDB Stockholm
Flash Developer
Amanda Lublin
DDB Stockholm
Account Manager
Flickorna Larsson
Music
DUTY CALLS
DUTY CALLS
Type of Entry: Use of Promo & Activation
Category: Best Online Advertising in a Promotional Campaign
Title: DUTY CALLS
Advertiser/Client: ELECTRONIC ARTS
Product/Service: VIDEO GAME
Entrant Company: WIEDEN+KENNEDY Portland, USA
Sales Promotion/Advertising Agency: WIEDEN+KENNEDY Portland, USA
Creative Credits
Name
Company
Position
Susan Hoffman
Wieden+Kennedy
Executive Creative Director
Mark Fitzloff
Wieden+Kennedy
Executive Creative Director
Eric Baldwin
Wieden+Kennedy
Creative Director
Jason Bagley
Wieden+Kennedy
Creative Director
Craig Allen
Wieden+Kennedy
Art Director/Copywriter
Eric Kallman
Wieden+Kennedy
Copywriter/Art Director
Becca Milby
Wieden+Kennedy
Managing Supervisor
Matt Kelley
Wieden+Kennedy
Senior Planner
Andrew Walenga
Wieden+Kennedy
Account Executive
Carl Whitehouse
Wieden+Kennedy
Senior Interactive Producer
Ryan Bolls
Wieden+Kennedy
Senior Interactive Producer
Peter Yue
Wieden+Kennedy
Interactive Studio Artist
Norm Badillo
Other Ocean Interactive
Game Art Lead
Sara Guinness
Other Ocean Interactive
Game Producer
Bob Baffy
Other Ocean Interactive
Game Audio Lead
Shannon Clune
Emerge Interactive
Account Manager
Roy Martin
Emerge Interactive
Technology Director
Alden Brown
Emerge Interactive
Front End Developer
Justin Barry
Emerge Interactive
Systems Engineer
PARENTAL CONTROL
PARENTAL CONTROL
Type of Entry: Use of Promo & Activation
Category: Best Online Advertising in a Promotional Campaign
Title: PARENTAL CONTROL
Advertiser/Client: BANDSPORTS
Product/Service: SPORTS CHANNEL
Entrant Company: OGILVY BRASIL SГЈo Paulo, BRAZIL
Sales Promotion/Advertising Agency: OGILVY BRASIL SГЈo Paulo, BRAZIL
Creative Credits
Name
Company
Position
Anselmo Ramos
Ogilvy Brasil
VP Executive Creative Director
Fred Saldanha
Ogilvy Brasil
Creative Director
Fernando Reis
Ogilvy Brasil
Art Director
Izabella Cabral
Ogilvy Brasil
Art Director
Olivia Cho
Ogilvy Brasil
Art Director
Marcelo Padoca
Ogilvy Brasil
Copywriter
Fred Aramis
Ogilvy Brasil
Copywriter
Evandro GuimarГЈes
Ogilvy Brasil
Account Manager
Carolina Vieira
Ogilvy Brasil
Account Supervisor
MaГra Quagliato
Ogilvy Brasil
Project Manager
Emerson Luis Lima da Silva
Ogilvy Brasil
Project Manager
Rubens Angelo
Ogilvy Brasil
Motion
Paulo Caldas
Ogilvy Brasil
Motion
Felipe Rodrigues
Ogilvy Brasil
Front end engineer
S de Samba
S de Samba
Sound Design/Arrangement:
Nana Bittencourt,
Ogilvy Brasil
Agency Producer
MaurГcio Granado
Ogilvy Brasil
Agency Producer
M&M’S FIND RED
M&M’S FIND RED
Type of Entry: Use of Promo & Activation
Category: Best Use of Other Digital Media in a Promotional Campaign
Title: M&M’S FIND RED
Advertiser/Client: MARS
Product/Service: CHOCOLATE
Entrant Company: PROXIMITY CANADA, CANADA
Sales Promotion/Advertising Agency: PROXIMITY CANADA, CANADA
Creative Credits
Name
Company
Position
John GagnГ©
Proximity Canada
Executive Creative Director
Rene Rouleau
Proximity Canada
Associate Creative Director/Copywriter
Jon Ruby
Proximity Canada
Associate Creative Director/Copywriter
Jeffrey Da Silva
Proximity Canada
Associate Creative Director/Art Director
Ari Elkouby
Proximity Canada
Associate Creative Director
Ryan Lawrence
Proximity Canada
Copywriter
Darrin Patey
Proximity Canada
Associate Technical Director
Iftikhar Ahmed
Proximity Canada
Developer
Edwin Locke
Proximity Canada
Developer
Patrick Jordan
Proximity Canada
Information Architect
Chris Hutsel
Soft Citizen
Director
Chris Perron
BBDO Toronto
Vice President/Account Director
Priyanka Goswami
Proximity Canada
Account Director
Jesse Abrams
Proximity Canada
Account Coordinator
Shari Balga
Proximity Canada
Agency Public Relations
Pay With A Tweet
PAY WITH A TWEET
Type of Entry: Use of Promo & Activation
Category: Best use of Social Media Marketing in a Promotional Campaign
Title: PAY WITH A TWEET
Advertiser/Client: INNOVATIVE THUNDER
Product/Service: CURRENCY SYSTEM
Entrant Company: R/GA New York, USA
Sales Promotion/Advertising Agency: R/GA New York, USA
Creative Credits
Name
Company
Position
Leif Abraham
R/GA
Associate Creative Director
Christian Behrendt
R/GA
Associate Creative Director
Alexander Milde
R/GA
Programmer
John Tubert
R/GA
Programmer
JUNK FOOD PACKAGING
JUNK FOOD PACKAGING
Type of Entry: Product & Service
Category: Food and Non-Alcoholic Drinks
Title: JUNK FOOD PACKAGING
Advertiser/Client: BOLTHOUSE FARMS
Product/Service: BABY CARROTS
Entrant Company: CRISPIN PORTER + BOGUSKY Boulder, USA
Sales Promotion/Advertising Agency: CRISPIN PORTER + BOGUSKY Boulder, USA
Creative Credits
Name
Company
Position
Rob Reilly, Andrew Keller
CP+B
Chief Creative Officers
Tiffany Rolfe
CP+B
Group Creative Director
Omid Farhang
CP+B
Creative Director
Liz Levy
CP+B
Art Director
Omid Farhang, Marc D'Avignon
CP+B
Copywriters
Greta Ackerman, Aryanti Ingenillem
CP+B
Designers
Robert Hannau
CP+B
Print Producer
Brent Erb, Lucas Svaren, Tyler Gonerka
CP+B
Digital Artists
Brett Connor, Casey Kerrick, Mike Flynn
CP+B
DFX
DOMINO'S APP
DOMINO'S APP
Type of Entry: Product & Service
Category: Retail (Incl. Restaurants)
Title: DOMINO'S APP
Advertiser/Client: DOMINO'S PIZZA
Product/Service: RESTAURANT
Entrant Company: HAKUHODO Tokyo, JAPAN
Sales Promotion/Advertising Agency: HAKUHODO Tokyo, JAPAN
Creative Credits
Name
Company
Position
Hiroshi Hori
Hakuhodo
Interactive Producer
Keiichi Motoyama
Hakuhodo
Interactive Planner
Masahiko Inada
Hakuhodo
Interactive Planner
Nobuhiro Arai
Hakuhodo
Copywriter
Yuko Hasegawa
KAYAC
Director
Shinichiro Sei
KAYAC
System Director/Programmer
Koujiro Seo
KAYAC
Programmer/Sound Designer
Daisuke Murase
KAYAC
Programmer
Junpei Sato
KAYAC
Programmer
Yoshihiro Sugi
KAYAC
Programmer
Shuichi Tsutsumi
KAYAC
Programmer
Roy Philippe
KAYAC
Designer
Yusuke Mitsuo
A.C.O.
User Interface Director
James Bowskill
A.C.O.
Art Director/Designer
Yui Takeuchi
Hakuhodo DY Intersolutions
Public Relations Planner
Kazuhiro Tabata
Hakuhodo DY intersolutions
Public Relations Planner
Masaru Tahara
Hakuhodo
Agency Account Director
Tomoo Ishikawa
Hakuhodo
Agency Account Director
Kiyomi Wada
Hakuhodo
Agency Account Director
THE FIRE WORKS DISCOUNT COUPON
THE FIRE WORKS DISCOUNT COUPON
Type of Entry: Product & Service
Category: Retail (Incl. Restaurants)
Title: THE FIRE WORKS DISCOUNT COUPON
Advertiser/Client: BIGC
Product/Service: STORE
Entrant Company: LOWE Bangkok, THAILAND
Sales Promotion/Advertising Agency: LOWE Bangkok, THAILAND
Creative Credits
Name
Company
Position
POM CHAIYAPORN
Lowe/Open
CCO
Komsan Wattanavanitchakorn
Lowe/Open
Intergrated Creative
Phairat Uaphadunglert
Lowe/Open
Intergrated Creative
Chalit Manuyakorn
Lowe/Open
CREATIVE DIRECTOR
Noppakate Tawun-unnop
Lowe/Open
COPYWRITER
Wutikai Chaika
Lowe/Open
Art Director
Pornchai Sanchaichana
Lowe/Open
Creative Director
Nittha Preuksacholavit
Lowe/Open
Intergrated Creative
Natwithu Saengvichien
Lowe/Open
Print Producer
Chudthai Khumpong
Lowe/Open
Producer
Boonchai Suksuriyayothin
Lowe/Open
Planner
Chanwoot Luechaisit
Lowe/Open
Account Manager
GETAWAY STOCKHOLM
GETAWAY STOCKHOLM
Type of Entry: Product & Service
Category: Cars & Automotive Services
Title: GETAWAY STOCKHOLM
Advertiser/Client: MINI
Product/Service: MINI COUNTRYMAN
Entrant Company: JUNG von MATT Stockholm, SWEDEN
Sales Promotion/Advertising Agency: JUNG von MATT Stockholm, SWEDEN
Creative Credits
Name
Company
Position
Johan Jäger
Jung von Matt
Creative Director
Daniel Wahlgren
Jung von Matt
Art Director
Magnus Andersson
Jung von Matt
Copywriter
Jan Casserlöv
Jung von Matt
Account Director
Leon Phang
Jung von Matt
Planner
Daniel Forero
Jung von Matt
Visual Director
Jon Palmqvist
Jung von Matt
Final Art
Ida Modin
Jung von Matt
Project Manager
Media Agency
Carat
Production Company App
Monterosa
Production Company Web/Backend
Suddenly
Production Company Film
Duo Blau
PR
Domingo PR
STORIES FROM THE STREET
STORIES FROM THE STREET
Type of Entry: Product & Service
Category: Entertainment & Leisure
Title: STORIES FROM THE STREET
Advertiser/Client: MELBOURNE WRITERS FESTIVAL
Product/Service: ARTS
Entrant Company: JWT Melbourne, AUSTRALIA
Sales Promotion/Advertising Agency: JWT Melbourne, AUSTRALIA
Creative Credits
Name
Company
Position
Richard Muntz
JWT Melbourne
Executive Creative Director
Keith Nicolas
JWT Melbourne
Deputy Creative Director
Hannah Smit
JWT Melbourne
Creative
Scott Glennon
JWT Melbourne
Creative
Prue Tehan
JWT Melbourne
Account Supervisor
Melissa Benavides
JWT Melbourne
Account Manager
Anuj Mehra
JWT Melbourne
Planner
Miryana Velyanovski
JWT Melbourne
Agency Producer
Juliette Kringas
Melbourne Writers Festival
Marketing Manager
Digital House
Production Company
MAKE A BETTER ONE YOURSELF, THEN!
MAKE A BETTER ONE YOURSELF, THEN!
Type of Entry: Product & Service
Category: Entertainment & Leisure
Title: MAKE A BETTER ONE YOURSELF, THEN!
Advertiser/Client: KIASMA MUSEUM OF CONTEMPORARY ART
Product/Service: KIASMA MUSEUM OF CONTEMPORARY ART
Entrant Company: HASAN & PARTNERS Helsinki, FINLAND
Sales Promotion/Advertising Agency: HASAN & PARTNERS Helsinki, FINLAND
Creative Credits
Name
Company
Position
Eka Ruola
Hasan & Partners
Creative Director
Anu Niemonen
Hasan & Partners
Copywriter
Sanna Veijalainen
Hasan & Partners
Art director
Ossi Honkanen
Hasan & Partners
Art director
Mikko Juhola
Hasan & Partners
Graphic designer
Jussi Lindholm
Hasan & Partners
Account director
Pia Fri
Hasan & Partners
Johanna Kulmalainen
Sanna-Mari Jäntti
Kiasma
Salla Virman
Kiasma
Head of Development
Joonas Kallioinen
Piippunaakka
Arttu Manninen
Piippunaakka
Kirsi Pärni
Left & Right
Arranger
Kimmo Syväri
Photographer
Jutta Joutjärvi
Hasan & Partners
Ad assistant
Ami Hasan
Hasan & Partners
Chief Creative Officer
Eka Ruola
Hasan & Partners
Copywriter
Eka Ruola
Hasan & Partners
Executive Creative Director
H&R BLOCK: NEVER SETTLE FOR LESS
H&R BLOCK: NEVER SETTLE FOR LESS
Type of Entry: Product & Service
Category: Financial Products & Servcies
Title: H&R BLOCK: NEVER SETTLE FOR LESS
Advertiser/Client: H&R BLOCK
Product/Service: FINANCIAL SERVICES
Entrant Company: FALLON Minneapolis, USA
Sales Promotion/Advertising Agency: FALLON Minneapolis, USA
Creative Credits
Name
Company
Position
Darren Spiller
Fallon
Chief Creative Officer
Ryan Peck
Fallon
Copywriter
Scott O'Leary
Fallon
Art Director
Ted Knutson & Lauren May
Fallon
Integrated Producer
Mark Romanek
Anonymous Content
Director
Salvatore Totino
Cinematographer
Michael Heldman
Spotwelders
Editor
Erik Carlson
VOLT Studios
Editor
Corey Esse
Fallon
Head of Integrated Production
David Mackereth
Fallon
Writer - Digital
Brendan Lawrence & Brent Larson
Fallon
Business Affairs
Nicole Earley & Matt Lund
Fallon
Integrated Producer
Noah Carlstrom & Amanda Whitacre
Fallon
Art Director - Digital
Chris Lawrence, Pete Leacock & Evan Brown
Fallon
Account Team
Kla Haeck
Fallon
Developer
Allison Beattie
Fallon
UX
Arstides McGarry
Anonymous Content
Producer
Dave Morrison & SueEllen Clair
Anonymous Content
Executive Producer
James Allen
Public
Visual Effects
Jeff Payne
Eleven Sound
Sound Design
IMPULSE SAVER
IMPULSE SAVER
Type of Entry: Product & Service
Category: Financial Products & Servcies
Title: IMPULSE SAVER
Advertiser/Client: WESTPAC
Product/Service: FINANCIAL SERVICES
Entrant Company: COLENSO BBDO Auckland, NEW ZEALAND
Sales Promotion/Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND
Creative Credits
Name
Company
Position
Nick Worthington
Colenso BBDO
Executive Creative Director
James Hurman
Colenso BBDO
Creative & Planner
Adam Good
Colenso BBDO
Head of Digital Innovation
Terry Williams-Willcock
Colenso BBDO
Digital Creative Director
Pablo Dunovits
Colenso BBDO
Senior Digital Art Director
Sarah Frizzell
Colenso BBDO
Art Director
Tom Paine
Colenso BBDO
Copywriter
Matt Tizard
Colenso BBDO
Creative Technologist
David Wilcox
Colenso BBDO
Digital Developer
Lou Kuegler
Colenso BBDO
Group Account Director
Rebecca Richardson
Colenso BBDO
Account Director
Marcelle Baker
Colenso BBDO
Account Director
Krystel Houghton
Colenso BBDO
Account Manager
Paul Courtney
Colenso BBDO
Agency Producer
Sheridan Derby
Colenso BBDO
Agency Producer
Rob Linkhorn
Colenso BBDO
Agency Producer
Oli Moorman
Colenso BBDO
Digital Producer
James McMullan
Colenso BBDO
Digital Producer
Kate Slavin
Colenso BBDO
Designer
Rory Sutherland
Ogilvy UK Vice-Chairman
Idea Inspiration
SILENT NATIONAL ANTHEM
SILENT NATIONAL ANTHEM
Type of Entry: Product & Service
Category: Corporate Image & Information
Title: SILENT NATIONAL ANTHEM
Advertiser/Client: RELIANCE MEDIA WORKS
Product/Service: CINEMAS
Entrant Company: MUDRA COMMUNICATIONS Mumbai, INDIA
Sales Promotion/Advertising Agency: MUDRA COMMUNICATIONS Mumbai, INDIA
Creative Credits
Name
Company
Position
Bobby Pawar
Mudra Communications
Chief Creative Officer
Bobby Pawar
Mudra Communications
Copy Writer
Deepak Singh
Mudra Communications
Art Director
Amit Sharma
Chrome Pictures
Director
Aaliyah Sen Sharma
Chrome Pictures
Producer
DONATED SONGS
DONATED SONGS
Type of Entry: Product & Service
Category: Charities
Title: DONATED SONGS
Advertiser/Client: SALVATION ARMY
Product/Service: SALVATION ARMY
Entrant Company: WIRZ/BBDO ZГјrich, SWITZERLAND
Sales Promotion/Advertising Agency: WIRZ/BBDO ZГјrich, SWITZERLAND
Creative Credits
Name
Company
Position
Philipp Skrabal
Wirz / BBDO
Executive Creative Director
Thomas Kurzmeyer
Wirz / BBDO
Creative Director
Chantal Heimo
Wirz / BBDO
Art Director
Andi Portmann
Wirz / BBDO
Copywriter
Simon Jaquement
Direction
Lorenz Merz
Cinematographer
Heinrich Reinacher
Markenfilm
Producer
WAKING UP THE NEIGHBOURHOOD
WAKING UP THE NEIGHBOURHOOD
Type of Entry: Product & Service
Category: Charities
Title: WAKING UP THE NEIGHBOURHOOD
Advertiser/Client: POWA
Product/Service: FEMALE ABUSE PREVENTION
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA
Sales Promotion/Advertising Agency: OGILVY JOHANNESBURG, SOUTH AFRICA
Creative Credits
Name
Company
Position
Fran Luckin
Ogilvy Johannesburg
Executive Creative Director
Renier Zandberg
Ogilvy Johannesburg
Art Director
Robyn Bergmann
Ogilvy Johannesburg
Group Head
Debbie Dannheisser
Ogilvy Johannesburg
TV Producer
Taryn Scher
Ogilvy Johannesburg
Copywriter
Catherine Conradie
Ogilvy Johannesburg
Group Head
Jonty Fine
Frieze Films
Director/Editor
Jo Barber
Frieze Films
Producer
Louise Johnston
Ogilvy Johannesburg
Account Manager
Nonhlanhla Mokwena
POWA
Marketing Manager
Jo Anne Darling-Risi
Fr'quency
Sound Director
Zak Binikos
Fr'quency
Sound Director
Maja Rode
Ogilvy Johannesburg
Public Relations
Shera Esmade
Ogilvy Johannesburg
Account Manager
Dianne Springer
Ogilvy Johannesburg
Strategist
WHAT A PERSON CAN MISS A MACHINE WILL FIND
WHAT A PERSON CAN MISS A MACHINE WILL FIND
Type of Entry: Product & Service
Category: Public Health & Safety, Pubic Awareness Messages
Title: WHAT A PERSON CAN MISS A MACHINE WILL FIND
Advertiser/Client: THE POLISH FEDERATION OF CANCER SURVIVORS
Product/Service: CHARITY
Entrant Company: EURO RSCG WARSAW, POLAND
Sales Promotion/Advertising Agency: EURO RSCG WARSAW, POLAND
Creative Credits
Name
Company
Position
Jacek Szulecki
Euro RSCG Warsaw
Chief Creative Officer
Magda Banasik
Euro RSCG Warsaw
Copywriter
Rafal Rys
Euro RSCG Warsaw
Art Director
Agnieszka Wichracka
Euro RSCG Warsaw
Group Account Director
Magda Majczyna
Euro RSCG Warsaw
Account Executive
Malgorzata Begier
Euro RSCG 4D
Account Director
Tomik Tybora
H&M Hennes&Mauritz
Central & Eastern Europe Marketing & Communications
DATED PILLOW
DATED PILLOW
Type of Entry: Best Integrated Promotional Campaign
Category: Best Integrated Campaign Led by Promotion and Activation
Title: DATED PILLOW
Advertiser/Client: PACIFIC BRANDS
Product/Service: PILLOWS
Entrant Company: HAPPY SOLDIERS Sydney, AUSTRALIA
Sales Promotion/Advertising Agency: HAPPY SOLDIERS Sydney, AUSTRALIA
Creative Credits
Name
Company
Position
John Kane
Happy Soldiers
Executive Creative Director
Ben Sampson
Happy Soldiers
Creative
John Kane
Happy Soldiers
Creative
Meredyth Judd
Happy Soldiers
Agency Producer
Rey Carlson
Play Big
Director
Bonnie Fay
Play Big
Producer
Mark Sareff
Happy Soldiers
Strategy Director
Sophie Price
Happy Soldiers
Channel Planner
Lindsey Evans
Happy Soldiers
Business Director
Emma DiGiacomo
Happy Soldiers
Account Director
Tim Haynes
Happy Soldiers
Designer
Adam Heathcote
Tontine
General Manager
Lucinda Kew
Tontine
Product Development and Marketing Manager
Zarr Marketing
Zarr Marketing
PR
Mediacom
Mediacom
Media Implementation
NEVER SETTLE FOR LESS
NEVER SETTLE FOR LESS
Type of Entry: Best Integrated Promotional Campaign
Category: Best Integrated Campaign Led by Promotion and Activation
Title: NEVER SETTLE FOR LESS
Advertiser/Client: H&R BLOCK
Product/Service: H&R BLOCK
Entrant Company: FALLON Minneapolis, USA
Sales Promotion/Advertising Agency: FALLON Minneapolis, USA
Creative Credits
Name
Company
Position
Darren Spiller
Fallon
Chief Creative Officer
Ryan Peck
Fallon
Copywriter
Scott O'Leary
Fallon
Art Director
Ted Knutson & Lauren May
Fallon
Integrated Producer
Mark Romanek
Anonymous Content
Director
Salvatore Totino
Cinematographer
Michael Heldman
Spotwelders
Editor
Erik Carlson
VOLT Studios
Editor
Corey Esse
Fallon
Head of Integrated Production
David Mackereth
Fallon
Writer - Digital
Brendan Lawrence & Brent Larson
Fallon
Business Affairs
Nicole Earley & Matt Lund
Fallon
Integrated Producer
Noah Carlstrom & Amanda Whitacre
Fallon
Art Director - Digital
Chris Lawrence, Pete Leacock & Evan Brown
Fallon
Account Team
Kla Haeck
Fallon
Developer
Allison Beattie
Fallon
UX
Arstides McGarry
Anonymous Content
Producer
Dave Morrison & SueEllen Clair
Anonymous Content
Executive Producer
James Allen
Public
Visual Effects
Jeff Payne
Eleven Sound
Sound Design
DECODE JAY-Z WITH BING
DECODE JAY-Z WITH BING
Type of Entry: Best Integrated Promotional Campaign
Category: Best Integrated Campaign Led by Promotion and Activation
Title: DECODE JAY-Z WITH BING
Advertiser/Client: BING/JAY-Z
Product/Service: DECODE JAY-Z WITH BING
Entrant Company: DROGA5 New York, USA
Sales Promotion/Advertising Agency: DROGA5 New York, USA
Creative Credits
Name
Company
Position
DAVID DROGA
DROGA5
CREATIVE CHAIRMAN
NEIL HEYMANN
DROGA5
CREATIVE DIRECTOR
ADAM NOEL/SPENCER LAVELLEE
DROGA5
COPYWRITER
JON KUBIK
DROGA5
ART DIRECTOR
JON DONAGHY
DROGA5
DESIGNER
PIPER DERLEY/ELIAS HOLTZ
DROGA5
DIGITAL DESIGNER
ANDREW ALLEN
DROGA5
SENIOR DIGITAL PRODUCER
PAUL MCGEIVER
DROGA5
DIRECTOR OF PHOTOGRAPHY
TOPH BROWN
DROGA5
DIGITAL PRODUCER
CLIFF LEWIS/MEA COLE-TEFKA
DROGA5
OOH PRODUCER
ROB LUGO
DROGA5
HEAD OF PRINT SERVICES
CHRIS THOMAS
DROGA5
STUDIO ARTIST
HASHEM BAJWA
DROGA5
DIRECTOR OF DIGITAL STRATEGY
DUNCAN MARSHALL/TED ROYER/NIK STUDZINSKI/KEVIN BRADY
DROGA5
CREATIVE DIRECTOR
COLIN LORD
DROGA5
DIRECTOR OF POLYGONS
SAM KILBRETH/NICK DIVERS
DROGA5
VIDEOGRAPHER/EDITOR
ERIC HADLEY/RYAN CAMERON
BING
MARKETING MANAGER
SUNSHINE, SACHS & ASSOCIATES
SUNSHINE, SACHS & ASSOCIATES
PR COMPANY
SHAWN MACKOFF/MEGAN COLLINS
DROGA5
ACCOUNT
ANDREW ESSEX
DROGA5
CEO
BUD ICE COLD INDEX
Type of Entry: Best Integrated Promotional Campaign
Category: Best Integrated Campaign Led by Promotion and Activation
Title: BUD ICE COLD INDEX
Advertiser/Client: BUDWEISER
Product/Service: BUD ICE
Entrant Company: DDB UK London, UNITED KINGDOM
Sales Promotion/Advertising Agency: DDB UK London, UNITED KINGDOM
Creative Credits
Name
Company
Position
Jeremy Craigen
DDB UK
Executive Creative Director
Dave Henderson
DDB UK
Creative Director
Richard Denney
DDB UK
Creative Director
Simon Richings
DDB UK
Creative Director
Stephen Webley
DDB UK
Art Director
Rob Messeter
DDB UK
Art Director
Robert Bovington
DDB UK
Copywriter
Mike Crowe
DDB UK
Copywriter
Lee Powers
DDB UK
Photographer/ Illustrator
Matt Fenn
DDB UK
Design
Pete Mould
DDB UK
Design
James Rouse
DDB UK
Director
John Streit
DDB UK
Tech Lead
Carlton Dickson
DDB UK
Tech Lead
Nick Clements
DDB UK
Flash Lead
Jon Busk
DDB UK
Account Lead
Sheerien Salindera
DDB UK
Account Lead
Nick Owen
DDB UK
Account Lead
Trudie Quinn
DDB UK
Project Lead
Philip Rook
DDB UK
Project Lead
21.06.2011
Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.
В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
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