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Победители категории Special Awards

Direct Agency of the Year

This award is given to the agency that obtains the highest score for entries in the Direct Lions section, irrespective of whether these have been entered by the agency or another party.

1. Ogilvy Argentina, Buenos Aires

2. Akestam Holst, Stockholm

3. Ogilvy Brasil, Sao Paolo


Media Agency of the Year

Media Agency of the Year

This award is give to the entrant company that obtains the highest score for entries in the Media Lions section.

1. Jung von Matt, Hamburg

2. Cheil Worldwide, Seoul

3. Ogilvy Argentina, Buenos Aires


Independent Agency of the Year

Independent Agency of the Year

This brand-new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – that is, Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections.

1. WIEDEN+KENNEDY, Portland

2. DROGA5, New York

3. JUNG von MATT, Hamburg


Agency of the Year

Agency of the Year

This award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film and Radio Lions sections, irrespective of whether these have been entered by the agency or another party.

.



Network of the Year

Network of the Year

The Network Of The Year Award is given to the agency network that obtains the highest score for entries in the Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Titanium and Integrated sections.

1. BBDO

2. OGILVY & MATHER

3. DDB


Holding Company of the Year

Holding Company of the Year

A new award, Holding Company of the Year, will be presented for the first time at the 2011 Festival.

1. WPP

2. Omnicom

3. Publicis Groupe


Advertiser of the Year

Advertiser of the Year

The Cannes Lions Advertiser Of The Year Awards is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.

This year the award goes to IKEA.

The award will be presented to Noel Wijsmans, Global Retail Manager and Vice President of IKEA Group at the awards ceremony on Saturday 25 June.

.



Media Person of the Year

Media Person of the Year

The Festival presents The Media Person of the Year Award to a prominent personality who is an influential figure in the development of today’s media landscape, ultimately playing an integral part in shaping the future of the creative communications industry. This year the award goes to:

Eric Schmidt
Executive Chairman
Google

The award will be presented at the Awards Ceremony on Wednesday evening, 22 June.

1. Eric Schmidt, Executive Chairman, Google


Lion of St. Mark

Lion of St Mark

The Lion of St. Mark is a new award to celebrate and honour a long and outstanding contribution to creativity in communications. Cannes Lions will proudly present the first ever Lion of St. Mark to Sir John Hegarty, Worldwide Creative Director and Founder of Bartle Bogle Hegarty (BBH) at the awards ceremony on Saturday 26 June.

.



Palme d'Or

Palme d'Or

The Palme d'Or is given to the best production company. To compete for this prize, a production company must have at least 10 films in the competition, irrespective of whether these have been entered by the production company, advertising agency or another third party.

1. SMUGGLER, USA

2. O POSITIVE, USA

3. MJZ, USA

4. STINK, UK

5. HUNGRY MAN, USA

6. PRIMO, ARGENTINA

7. INDEPENDENT, UK

8. SMUGGLER, UK

9. RABBIT CONTENT, USA

10. Sonny, UK


26.06.2011


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
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