Шорт-лист в категории Direct Lions

Title	Entrant Company	Country
A01 Flat Mailing
RECYCLING CALENDARS OF 1984 FOR 2012 OEKOPOOL, THE GREEN AD POOL / AD POOL	RUF LANZ Zurich	SWITZERLAND
QR-CRYSTAL CHRISTMAS MAILING JWT GROUP GERMANY / JWT GROUP GERMANY	JWT GROUP GERMANY Hamburg	GERMANY
FASTEST CHRISTMAS CARD BMW (SCHWEIZ) / BMW M5	DRAFTFCB Zurich	SWITZERLAND
NSPCC CHILDLINE COLD MAIL DVD PACK NSPCC / CHILDLINE	RAPP London	UNITED KINGDOM
DYSLEXIC MEDIA INVITE PROCTER & GAMBLE / PROCTER & GAMBLE	GREY GROUP KUALA LUMPUR	MALAYSIA
PLANT THE BILL ENEL ROMANIA / ELECTRONIC BILLING SERVICE	SAATCHI & SAATCHI ROMANIA Bucharest	ROMANIA
SNOOP DOGG'S SMOKABLE BOOK SNOOP DOGG / KING SIZE SLIM ROLLING PAPERS	PEREIRA & O'DELL San Francisco	USA
EDIBLE DESERT SURVIVAL GUIDE LAND ROVER / LAND ROVER	Y&R DUBAI	UNITED ARAB EMIRATES
366 DAYS OF ADVENTURE LAND ROVER / LAND ROVER	Y&R DUBAI	UNITED ARAB EMIRATES
THE SOLAR ANNUAL REPORT 2011 AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE / SOLAR ENERGY PROVIDER	SERVICEPLAN Munich	GERMANY
SHAMPOO PAPER INVITATION UNILEVER / SEDA SHAMPOO	JWT BRAZIL Sao Paulo	BRAZIL
BIN THE WORST OF 2011 - FLAT MAILING FCC - CITIZEN SERVICES / FCC SEASON'S GREETINGS	SHACKLETON Madrid	SPAIN
A02 Dimensional Mailing
FESTIVAL INVITATION DIRECTOR?S CHAIR UNIVERSITY OF MALAGA / FANCINE FILM FESTIVAL OF MALAGA	TAPSA Madrid	SPAIN
RELIEF PET HOUSE ANIMAL RELIEF HEADQUATERS / RELIEF PET HOUSE	HAKUHODO PRODUCT'S Tokyo	JAPAN
UNICEF ‘ANY REASON’ UNICEF / CHILD MARRIAGE	RAPP London	UNITED KINGDOM
VIROU.GR CARREFOUR / RETAIL	F/NAZCA SAATCHI & SAATCHI Sao Paulo	BRAZIL
CORELLE POST-A-PLATE WORLD KITCHEN / CORELLE PLATE	McCANN SYDNEY	AUSTRALIA
THE REAL COOKBOOK GERSTENBERG VERLAG / COOKBOOK	KOLLE REBBE Hamburg	GERMANY
KEEPING THE LEGEND ALIVE SAREGAMA INDIA / SAREGAMA MUSIC	McCANN WORLDGROUP INDIA Mumbai	INDIA
THE RUBBER BAND SINGAPORE RAFFLES MUSIC COLLEGE / RAFFLES MUSIC EDUCATION	DDB GROUP SINGAPORE	SINGAPORE
MAGNETIC CARS VOLKSWAGEN UK / AUTOMATIC DISTANCE CONTROL	DDB GROUP SINGAPORE	SINGAPORE
INDIA'S FIRST D.I.Y. CALENDAR FOR BABIES JOHNSON & JOHNSON / JOHNSON'S BABY	BBDO INDIA Mumbai	INDIA
LATINSTOCK'S BOOKS LATINSTOCK / IMAGE BANK	DDB BRASIL Sao Paulo	BRAZIL
HOW TO MAKE A SOUND ZEEG SOUND PRODUCTION / ZEED SOUND PRODUCTION	DDB BRASIL Sao Paulo	BRAZIL
A03 Direct Response Digital: Email Marketing
FORGOT YOUR PASSWORD? ALZHEIMER'S ASSOCIATION US / ALZHEIMER'S ASSOCIATION	GRUPO GALLEGOS HUNTINGTON BEACH	USA
LEAKED EMAIL INVITE THE COMMUNICATIONS COUNCIL / AWARD SCHOOL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
WORLD'S YOUNGEST JOB APPLICANT PLAN INDIA / CHILD WELFARE FUND	BBDO INDIA Gurgaon	INDIA
A04 Direct Response Digital: Mobile Marketing
VIP FRIDGE MAGNET RED TOMATO PIZZA / RESTAURANT	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
SUNNY SALE EMART / EMART	CHEIL WORLDWIDE Seoul	SOUTH KOREA
HAPPINESS REFILL THE COCA-COLA COMPANY / COCA-COLA	OGILVY BRASIL Sao Paulo	BRAZIL
BE THE COACH SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL	OGILVY CAPE TOWN	SOUTH AFRICA
MOBILE MEDIC AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
PICK N PLAY McDONALD'S SWEDEN / PIES, ICE CREAM AND MILKSHAKES	DDB STOCKHOLM	SWEDEN
KID RESCUE FUNDACION TELEFONCA / TELEFONICA/ FUNDACION TELEFONICA	Y&R COLOMBIA Bogota	COLOMBIA
HIJACK ALIAS / MEAT PACK	4 AM SAATCHI & SAATCHI Guatemala	GUATEMALA
A05 Direct Response Digital: Websites, Microsites & Banners
THE 28 DAY PERSECUTION OF ROMMY GULLA PANASONIC AUSTRALIA / BTW 800 DIGITAL RECORDER	THE CAMPAIGN PALACE Sydney	AUSTRALIA
GAME FACES ADIDAS / ADIDAS	TBWA\BERLIN	GERMANY
MEMORIES FOR THE FUTURE GOOGLE JAPAN / GOOGLE	HAKUHODO KETTLE Tokyo	JAPAN
SEE FROM SOUND AMARIN BOOK CENTER / NAIIN.COM BOOK STORE	McCANN WORLDGROUP Bangkok	THAILAND
#WESLEYNOVERDAO MOP / BRAZIL FOOTBALL	WIEDEN + KENNEDY Sao Paulo	BRAZIL
MISSING ADD-ON INITIATIVE VERMISSTE KINDER / MISSING CHILDREN	KEMPERTRAUTMANN Hamburg	GERMANY
THE LIBERATION ONLY / JEANS	UNCLE GREY Copenhagen	DENMARK
THE HEIST PAUSE HOME ENTERTAINMENT / HIFI CHAIN	AKESTAM HOLST Stockholm	SWEDEN
THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH	LEO BURNETT Milan	ITALY
ESCAPE THE MAP MERCEDES / C-CLASS AMG COUPE	ABBOTT MEAD VICKERS BBDO London	UNITED KINGDOM
BACK 4 THE FUTURE NIKE / NIKE	WIEDEN+KENNEDY Portland	USA
DIG DEEPER HBO / TRUE BLOOD	BBDO NEW YORK	USA
A06 Social Media & Viral Marketing
TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS CONSUMER SAFETY / TACKLING THE PRODUCTION OF HOMEMADE FIREWORK BOMBS	LEMZ Amsterdam	THE NETHERLANDS
SMART TWITTER SPOT MERCEDES-BENZ ARGENTINA / SMART	BBDO ARGENTINA Buenos Aires	ARGENTINA
#MILLIONHOODIES FOR TRAYVON MARTIN THE PARKS & CRUMP LAW FIRM / PUBLIC AWARENESS MESSAGE	McCANN ERICKSON New York	USA
BACK AT YA SANTAM / INVESTMENT COMPANY	KING JAMES Cape Town	SOUTH AFRICA
BOOK BURNING PARTY LEO BURNETT DETROIT / TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY	LEO BURNETT DETROIT	USA
THE DOVE AD MAKEOVER UNILEVER / DOVE BRAND	OGILVYONE WORLDWIDE London	UNITED KINGDOM
A WOMAN'S NIGHTMARE SAMUSOCIAL / CHARITY	PUBLICIS CONSEIL Paris	FRANCE
MUSEUM OF ME INTEL / INTEL CORE I5 PROCESSOR	PROJECTOR Tokyo	JAPAN
HUNTER AND BEAR'S 2012 BIRTHDAY PARTY BIC GROUP / CORRECTOR FLUID	BUZZMAN Paris	FRANCE
COCA-COLA POLAR BOWL THE COCA-COLA COMPANY / COCA-COLA CLASSIC	WIEDEN+KENNEDY Portland	USA
CHAOS IN YOUR TOWN STATE FARM / INSURANCE	DDB CHICAGO	USA
MINI MAPS MINI FRANCE / MINI	DDB PARIS	FRANCE
GUTI'S QUINIELA SPANISH STATE LOTTERY / LOTERIAS Y APUESTAS DEL ESTADO / LA QUINIELA LOTTERY	SHACKLETON Madrid	SPAIN
LOOK BLOCK C&A / C&A	DDB BRASIL Sao Paulo	BRAZIL
THE CNN ECOSPHERE TURNER BROADCASTING SYSTEMS / CNN	HEIMAT Berlin	GERMANY
A07 Direct Response Digital: Other Digital Platforms
THE GOOGLE PUZZLE GOOGLE / GOOGLE CHROME	HAKUHODO Tokyo	JAPAN
CONNECTING LIFELINES HONDA MOTOR / INTERNAVI	DENTSU Tokyo	JAPAN
GROUP SALE ALEH / ALEH	SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV	ISRAEL
THE STEVE JOBS MOMENT OF SILENCE MOMENT OF SILENCE / THE STEVE JOBS MOMENT OF SILENCE	KNARF New York	USA
SWEBUS JACKPOT SWEBUS / LONG DISTANCE BUS	AKESTAM HOLST Stockholm	SWEDEN
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS / AMERICAN EXPRESS	CRISPIN PORTER + BOGUSKY Boulder	USA
SONG ON AIR = CLIP ONLINE ABSYNTHE MINDED / ABSYNTHE MINDED	MORTIERBRIGADE Brussels	BELGIUM
A08 Ambient Media (Large Scale)
LEGO BUILDERS OF SOUND LEGO / LEGO	SERVICEPLAN Munich	GERMANY
KAUKO REMOTELY CONTROLLED DESIGN CAFE WORLD DESIGN CAPITAL HELSINKI 2012 / DESIGN CAFE	HASAN & PARTNERS Helsinki	FINLAND
LOUNGE McDONALD'S SOUTH AFRICA / KIDS BIRTHDAY PARTIES	DDB SOUTH AFRICA Johannesburg	SOUTH AFRICA
PASSION PLANETARIUM ADIDAS JAPAN / ADIDAS BASEBALL	TBWA HAKUHODO Tokyo	JAPAN
ARIEL FASHION SHOOT PROCTER & GAMBLE NORDIC / ARIEL ACTILIFT LIQUID DETERGENT	SAATCHI & SAATCHI Stockholm	SWEDEN
NRMA CAR CREATION INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE	WHYBIN\TBWA\TEQUILA SYDNEY	AUSTRALIA
THE RETURN OF DICTATOR BEN ALI ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN	MEMAC OGILVY LABEL TUNISIA Tunis	TUNISIA
HAMBURGER TIMETABLE McDONALD'S / McDONALD'S	DDB WARSAW	POLAND
ART NEVER SEEN AUDIODESCRIPTION FOUNDATION / AUDIO DESCRIPTION AWARENESS	DDB WARSAW	POLAND
BIKERS CARLSBERG / CARLSBERG	DUVAL GUILLAUME MODEM Antwerp	BELGIUM
EMPTY CARTS LATET / MEALS FOR HOLIDAY FUNDRAISER	SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV	ISRAEL
AUDI FAN MESSENGER AUDI / AUDI MOTORSPORT / R8 LMS	KEMPERTRAUTMANN Hamburg	GERMANY
WHO CARES? SWEDISH ARMED FORCES / RECRUITMENT	DDB STOCKHOLM	SWEDEN
NEW YORK WRITES ITSELF VILLAGE VOICE / VILLAGE VOICE NEWSPAPER	LEO BURNETT NEW YORK	USA
WHO SAID A BATHROOM SHOULD BE JUST A LOO? IKEA / BATHROOM	1861UNITED Milan	ITALY
DOUBLE BALL COCA-COLA COLOMBIA / POWERADE ION4	OGILVY & MATHER COLOMBIA Bogota	COLOMBIA
ANGRY BIRDS LIVE DEUTSCHE TELEKOM / T-MOBILE	SAATCHI & SAATCHI Milan	ITALY
3D LIVE THEATRE NEW SAN / JVC 3D CAMCORDER	DRAFTFCB BUENOS AIRES	ARGENTINA
THE WORST BREATH IN THE WORLD FERRERO / TIC TAC	OGILVY FRANCE Paris	FRANCE
A09 Ambient Media & Print Collateral, Non-Mail (Small Scale)
SOCIAL BOOKMARK KODANSHA / PUBLISHER	777INTERACTIVE Tokyo	JAPAN
REUSE/WHATDOIDOWITHTHIS.ORG COFARMA / PLASTIGEL	McCANN ERICKSON COSTA RICA San Jose	COSTA RICA
GOOD SHIRTS UNICEF / UNICEF	BBH NEW YORK	USA
REAL FRUIT BOXES CAMP NECTAR / JUICE	AGE ISOBAR Sao Paulo	BRAZIL
WAITING TICKET SANTA CASA DE MISERICORDIA DE SAO PAULO / ORGAN DONATION	Y&R SAO PAULO	BRAZIL
THE WORLD?S FASTEST PURCHASE PUMA MEXICO / PUMA FAAS	CIRCUS BA Buenos Aires	ARGENTINA
INK PAD DOOR STEP SCHOOL / DOOR STEP SCHOOL	LEO BURNETT INDIA Mumbai	INDIA
DONATING 2-BARCODE WATER CJ CHEILJEDANG / MINEWATER	CHEIL WORLDWIDE Seoul	SOUTH KOREA
THE HEADLINE NEWS CUP SLEEVE AL NISR PUBLISHING / GULF NEWS	Y&R DUBAI	UNITED ARAB EMIRATES
RECIPE RECEIPT UNILEVER / HELLMANN’S MAYONNAISE	OGILVY BRASIL Sao Paulo	BRAZIL
MOM CALLING CARDS AMMAR / AMMAR	OGILVY & MATHER ARGENTINA Buenos Aires	ARGENTINA
FASHION LIKE C&A / C&A	DDB BRASIL Sao Paulo	BRAZIL
A10 Direct Response Broadcast: TV, Radio & Infomercials
MOMENT OF SILENCE ASOCIACION ECUATORIANA DE RADIODIFUSION / CAMPAIGN DON'T DRINK AND DRIVE	MARURI GREY Guayaquil	ECUADOR
HALF OF HBO FOR FREE CLARO TV / HBO PREMIUM PACKAGE	OGILVY GUATEMALA	GUATEMALA
CABLE EFFECTS DIRECTV / TELECOMMUNICATIONS	GREY NEW YORK	USA
PANYEE FC TMB BANK PUBLIC COMPANY / TMB CORPORATE BRANDING	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
A11 Direct Response Print or Standard Outdoor, including Inserts
LIMITED EDITION SYDNEY DOGS AND CATS HOME / ANIMAL SHELTER	M&C SAATCHI/MARK Sydney	AUSTRALIA
THE POWER OF A COIN BISCHOEFLICHES HILFSWERK MISEREOR / CHARITY	KOLLE REBBE Hamburg	GERMANY
THERE’S A PLACE FOR GOOD ENGINEERS. TOYOTA GERMANY / RECRUITMENT / HUMAN RESOURCES	SAATCHI & SAATCHI DUSSELDORF	GERMANY
THE BLUEMOTION LABEL VOLKSWAGEN / BLUEMOTION	OGILVY CAPE TOWN	SOUTH AFRICA
B01 Acquisitions
BURNING FOR BUSINESS JWT GROUP GERMANY / JWT GROUP GERMANY	JWT GROUP GERMANY Hamburg	GERMANY
IKEA ROTHENBURG IKEA / IKEA	WIRZ/BBDO Zurich	SWITZERLAND
FINDING TRUE NORTH VF / THE NORTH FACE	OGILVY SHANGHAI	CHINA
BACK TO GARBARINO GARBARINO / GARBARINO	LEO BURNETT ARGENTINA Buenos Aires	ARGENTINA
THE RUBBER BAND SINGAPORE RAFFLES MUSIC COLLEGE / RAFFLES MUSIC EDUCATION	DDB GROUP SINGAPORE	SINGAPORE
PREDICTIONS IBM / PREDICTIVE ANALYSIS SOFTWARE	OGILVYONE WORLDWIDE London	UNITED KINGDOM
B02 Retention
FASTEST CHRISTMAS CARD BMW (SCHWEIZ) / BMW M5	DRAFTFCB Zurich	SWITZERLAND
AUDI GPS: GEOPOSITIONED STORIES VOLKSWAGEN AUDI ESPANA / AUDI	CP PROXIMITY Barcelona	SPAIN
AUDI FAN MESSENGER AUDI / AUDI MOTORSPORT / R8 LMS	KEMPERTRAUTMANN Hamburg	GERMANY
DETAILS BRITISH AIRWAYS / FIRST CLASS CABIN	OGILVYONE WORLDWIDE London	UNITED KINGDOM
HOTEL FOR PLANTS ISLAZUL SHOPPING CENTER / SHOPPING CENTER	OGILVYACTION Madrid	SPAIN
B03 Best Low Budget Campaign
ROMANIANS ARE SMART KANDIA DULCE / ROM	BV McCANN ERICKSON Bucharest	ROMANIA
BOOK BURNING PARTY LEO BURNETT DETROIT / TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY	LEO BURNETT DETROIT	USA
INTEGRATION DAY COORDOWN ONLUS / WORLD DOWN SYNDROME DAY	SAATCHI & SAATCHI Milan	ITALY
TROJAN SHIRT EXIT DEUTSCHLAND / EXIT GERMANY	GRABARZ & PARTNER Hamburg	GERMANY
BYO CUP DAY 7-ELEVEN / SLURPEE	LEO BURNETT Melbourne	AUSTRALIA
IFOLD VODAFONE INDIA / SAVING PAPER	OGILVY & MATHER Mumbai	INDIA
THE COKE HUG MACHINE THE COCA-COLA COMPANY / COCA-COLA	OGILVY & MATHER SINGAPORE	SINGAPORE
B04 Product Launches
PUSH TO ADD DRAMA TNT TURNER BROADCASTING SYSTEM / TV CHANNEL	DUVAL GUILLAUME MODEM Antwerp	BELGIUM
THE INVISIBLE DRIVE DAIMLER / MERCEDES-BENZ F-CELL	JUNG von MATT Hamburg	GERMANY
TANG SHAKER TANG / TANG DRINK	OGILVY & MATHER ARGENTINA Buenos Aires	ARGENTINA
C01 Fast Moving Consumer Goods
THE RECEIPT KRAFT FOODS / PHILADELPHIA	PKP BBDO Vienna	AUSTRIA
SHARE A COKE COCA-COLA SOUTH PACIFIC / COCA-COLA	OGILVY & MATHER Sydney	AUSTRALIA
ARIEL FASHION SHOOT PROCTER & GAMBLE NORDIC / ARIEL ACTILIFT LIQUID DETERGENT	SAATCHI & SAATCHI Stockholm	SWEDEN
FAT YAK CARLTON AND UNITED BREWERIES / CARLTON MID	CLEMENGER BBDO MELBOURNE	AUSTRALIA
DONATING 2-BARCODE WATER CJ CHEILJEDANG / MINEWATER	CHEIL WORLDWIDE Seoul	SOUTH KOREA
THE WORLD'S DEEPEST WEBSITE IDS / BORJOMI	OGILVY & MATHER UKRAINE Kiev	UKRAINE
COCA-COLA POLAR BOWL THE COCA-COLA COMPANY / COCA-COLA CLASSIC	WIEDEN+KENNEDY Portland	USA
THE WINE THAT SOLD BEER DB BREWERIES / EXPORT DRY	COLENSO BBDO Auckland	NEW ZEALAND
C02 Cars & Automotive Services
SMART EBALL DAIMLER / SMART FORTWO ELECTRIC DRIVE	BBDO GERMANY Dusseldorf	GERMANY
HYUNDAI APPROVED BY VW CHAIRMAN HYUNDAI / HYUNDAI I30	RUF LANZ Zurich	SWITZERLAND
KEY TO VIANO MERCEDES-BENZ VANS / VIANO VAN	LUKAS LINDEMANN ROSINSKI Hamburg	GERMANY
FAN THE FLAME MINI / MINI ON FACEBOOK	TBWA\BRUSSELS	BELGIUM
THE PEOPLE'S CAR PROJECT VOLKSWAGEN GROUP CHINA / VOLKSWAGEN	PROXIMITY CHINA Beijing	CHINA
IQ STREETVIEW TOYOTA BELGIUM / TOYOTA IQ	HAPPINESS BRUSSELS	BELGIUM
REARVIEW CAMERA RACE KIA MOTORS COLOMBIA / REARVIEW CAMERA	OGILVY & MATHER COLOMBIA Bogota	COLOMBIA
MINI MAPS MINI FRANCE / MINI	DDB PARIS	FRANCE
C03 Other Consumer Products (including Durable Goods)
LEGO BUILDERS OF SOUND LEGO / LEGO	SERVICEPLAN Munich	GERMANY
BID YOUR SWEAT NIKE / NIKE +	JWT MEXICO Mexico City	MEXICO
CATCH THE FLASH NIKE / NIKE VAPOR FLASH JACKET	JUNG von MATT Stuttgart	GERMANY
M.J BALE GRAZED ON GREATNESS M.J.BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP	WHYBIN\TBWA\TEQUILA SYDNEY	AUSTRALIA
THE BEAUTY OF A SECOND MONTBLANC / LUXURY PENS	LEO BURNETT Milan	ITALY
YOU'VE GOT A CASE AT&T / PHONE AND CELL SERVICES	BBDO NEW YORK	USA
C04 Financial Products & Services
TODAY'S YOUTH FOR YESTERDAY'S YOUTH KBC BANK / KBC BANK	TBWA\BRUSSELS	BELGIUM
BACK AT YA SANTAM / INVESTMENT COMPANY	KING JAMES Cape Town	SOUTH AFRICA
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS / AMERICAN EXPRESS	CRISPIN PORTER + BOGUSKY Boulder	USA
CHAOS IN YOUR TOWN STATE FARM / INSURANCE	DDB CHICAGO	USA
C05 Commercial Public Services, incl. Healthcare & Medical
LEAVING THE LIGHT OFF ENERSUR GDF SUEZ / ELECTRIC COMPANY	JWT LIMA	PERU
SOUNDTRACK SWEDEN TELIA / TELIA	DDB STOCKHOLM	SWEDEN
CLASSROOM OF THE FUTURE UNIVERSITY OF PHOENIX / THE PHOENIX LECTURE SERIES	PEREIRA & O'DELL San Francisco	USA
+ ART ABRA - BRAZILIAN ACADEMY OF ART / BRAZILIAN ACADEMY OF ART	DDB BRASIL Sao Paulo	BRAZIL
C06 Travel, Entertainment & Leisure
TWITTERSCRABBLE MATTEL / SCRABBLE TRICKSTER	DUVAL GUILLAUME MODEM Antwerp	BELGIUM
ANYWAKE LUFTHANSA / AIR TRAVEL	DDB STOCKHOLM	SWEDEN
BIG BONE DINOSAURIER MUSEUM SENCKENBERG / MUSEUM	SAATCHI & SAATCHI Berlin	GERMANY
THE UNFINISHED KONZERTHAUS DORTMUND / KONZERTHAUS DORTMUND	JUNG von MATT Hamburg	GERMANY
SCRABBLE TALES LA JUGUETERIA / SCRABBLE GAME	OGILVY GUATEMALA	GUATEMALA
WI-FICTION MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL	JWT Melbourne	AUSTRALIA
NOT FOR ALL BONNIER ART GALLERY / ART GALLERY	DDB STOCKHOLM	SWEDEN
C07 Retail & E-Commerce, including Restaurants
WIMPY BRAILLE BURGER WIMPY / BRAILLE MENU	METROPOLITANREPUBLIC Johannesburg	SOUTH AFRICA
NAMES PROMOTION MICASA / FURNITURE RETAILER	SPILLMANN/FELSER/LEO BURNETT Zurich	SWITZERLAND
SMALL CURRENCY PT REKSO NASIONAL FOOD / McDONALD'S	LEO BURNETT INDONESIA Jakarta	INDONESIA
SUNNY SALE EMART / EMART	CHEIL WORLDWIDE Seoul	SOUTH KOREA
THE LIBERATION ONLY / JEANS	UNCLE GREY Copenhagen	DENMARK
THE HEIST PAUSE HOME ENTERTAINMENT / HIFI CHAIN	AKESTAM HOLST Stockholm	SWEDEN
MAGAZINEYOU MAGAZINE LUIZA / MAGAZINE	OGILVY BRASIL Sao Paulo	BRAZIL
C08 Publications & Media
THE BOOK THAT CAN?T WAIT ETERNA CADENCIA / ETERNA CADENCIA	DRAFTFCB BUENOS AIRES	ARGENTINA
THE HEADLINE NEWS CUP SLEEVE AL NISR PUBLISHING / GULF NEWS	Y&R DUBAI	UNITED ARAB EMIRATES
THE GREAT EMBED CANAL + / CANAL +	RAPP Paris	FRANCE
THE CNN ECOSPHERE TURNER BROADCASTING SYSTEMS / CNN	HEIMAT Berlin	GERMANY
C09 Business Products & Services
ALWAYS ON AGGREKO / POWER GENERATORS	BOOMTOWN STRATEGIC BRAND AGENCY Port Elizabeth	SOUTH AFRICA
GROWING TREES PRISM PAPYRUS PRIVATE / FEDRIGONI	DDB MUDRA GROUP Mumbai	INDIA
DELIVERED BY LIBERTY LIBERTY EXPRESS / COURIER	JWT COSTA RICA San Jose	COSTA RICA
THE GNOME EXPERIMENT KERN & SOHN / PRECISION SCALES & CALIBRATION	OGILVYONE WORLDWIDE London	UNITED KINGDOM
HUNTER AND BEAR'S 2012 BIRTHDAY PARTY BIC GROUP / CORRECTOR FLUID	BUZZMAN Paris	FRANCE
LATINSTOCK'S BOOKS LATINSTOCK / IMAGE BANK	DDB BRASIL Sao Paulo	BRAZIL
C10 Corporate Image & Information
EL OJO BEER FESTIVAL EL OJO DE IBEROAMERICA / FESTIVAL EL OJO DE IBEROAMERICA	SANTA CLARA Sao Paulo	BRAZIL
BOTTLE LIGHT PEPSICO / PEPSI	BBDO GUERRERO Makati City	THE PHILIPPINES
ARCTIC HOME THE COCACOLA COMPANY / COCA-COLA	LEO BURNETT CHICAGO	USA
EDIBLE DESERT SURVIVAL GUIDE LAND ROVER / LAND ROVER	Y&R DUBAI	UNITED ARAB EMIRATES
HATSUNE MIKU GOOGLE / GOOGLE CHROME	HAKUHODO Tokyo	JAPAN
THE SOLAR ANNUAL REPORT 2011 AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE / SOLAR ENERGY PROVIDER	SERVICEPLAN Munich	GERMANY
HOTEL FOR INTERNATIONAL TRAINEES MORTIERBRIGADE / AGENCY	MORTIERBRIGADE Brussels	BELGIUM
MINUS ONE PROJECT SAMSUNG / PRINTERS	CHEIL WORLDWIDE Gurgaon	INDIA
TIGER ENERGY PLAYGROUND KRAFT PHILIPPINES / TIGER BISCUIT	ACE SAATCHI & SAATCHI Makati City	THE PHILIPPINES
CHEER O METER COCA-COLA / COCA-COLA	OGILVY & MATHER ARGENTINA Buenos Aires	ARGENTINA
C11 Charities
RELIEF PET HOUSE Animal Relief Headquarters / RELIEF PET HOUSE	HAKUHODO PRODUCT'S Tokyo	JAPAN
BARCELONA WORLD RACE WE ARE WATER FOUNDATION / WATER FOUNDATION	TIEMPO BBDO Barcelona	SPAIN
I HAVE ALREADY DIED ALS FOUNDATION NETHERLANDS / CHARITY	PUBLICIS Amsterdam	THE NETHERLANDS
LOVE PARKING CAMPAIGN GOOD NEIGHBOURS / PUBLIC SERVICE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
THE POWER OF A COIN BISCHOEFLICHES HILFSWERK MISEREOR / CHARITY	KOLLE REBBE Hamburg	GERMANY
VICTORIAN NEWSPAPER ANTI-SLAVERY INTERNATIONAL / ANTI-SLAVERY INTERNATIONAL	JWT LONDON	UNITED KINGDOM
HAIR FOR HOPE CHULABHORN HOSPITAL / CANCER PATIENTS DEPARTMENT	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
LIMITED EDITION SYDNEY DOG'S AND CAT'S HOME / ANIMAL SHELTER	M&C SAATCHI DIRECT AND DIGITAL Mumbai	INDIA
PUT THEM IN OUR SHOES GREENPEACE / GREENPEACE	LOWE ADVENTA Moscow	RUSSIA
C12 Public Health & Safety, Public Awareness Messages
RESUME CRY CHILD RIGHTS AND YOU / CHILD LABOUR AWARENESS	GREY GROUP SINGAPORE	SINGAPORE
KID RESCUE FUNDACION TELEFONCA / TELEFONICA/ FUNDACION TELEFONICA	Y&R COLOMBIA Bogota	COLOMBIA
THE SHIT BOOK ANDERS BERGH/DANSK KENNEL KLUB / PUBLIC AWARENESS	JWT LONDON	UNITED KINGDOM
BLOOD RELATIONS THE PERES CENTER FOR PEACE / RECONCILIATION	BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan	ISRAEL
DRUGS SET YOUR TIMELINE ISRAEL ANTI-DRUG AUTHORITY / PUBLIC SERVICE ANNOUNCEMENT	McCANN ERICKSON ISRAEL Tel Aviv	ISRAEL
BANK OF MEMORIES FUNDACION REINA SOFIA / SOCIAL CONCIOUSNESS	CONTRAPUNTO BBDO Madrid	SPAIN
THE RETURN OF DICTATOR BEN ALI ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN	MEMAC OGILVY LABEL TUNISIA Tunis	TUNISIA
WHO CARES? SWEDISH ARMED FORCES / RECRUITMENT	DDB STOCKHOLM	SWEDEN
INTEGRATION DAY COORDOWN ONLUS / WORLD DOWN SYNDROME DAY	SAATCHI & SAATCHI Milan	ITALY
HELP I WANT TO SAVE A LIFE HELP REMEDIES / BANDAGES	DROGA5 New York	USA
TROJAN SHIRT EXIT DEUTSCHLAND / EXIT GERMANY	GRABARZ & PARTNER Hamburg	GERMANY
D01 Best Integrated Campaign Led by Direct Marketing
THE CNN ECOSPHERE TURNER BROADCASTING SYSTEMS / CNN	HEIMAT Berlin	GERMANY
SHARE A COKE COCA-COLA SOUTH PACIFIC / COCA-COLA	OGILVY & MATHER Sydney	AUSTRALIA
BLOOD RELATIONS THE PERES CENTER FOR PEACE / RECONCILIATION	BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan	ISRAEL
HEINEKEN REACH THE SUNRISE HEINEKEN / HEINEKEN	PUBLICIS ITALY Milan	ITALY
M.J BALE GRAZED ON GREATNESS M.J.BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP	WHYBIN\TBWA\TEQUILA SYDNEY	AUSTRALIA
NRMA CAR CREATION INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE	WHYBIN\TBWA\TEQUILA SYDNEY	AUSTRALIA
ROMANIANS ARE SMART KANDIA DULCE / ROM	BV McCANN ERICKSON Bucharest	ROMANIA
SEARCH ENGINE FOR THE REAL WORLD DODGE / DODGE JOURNEY	WIEDEN+KENNEDY Portland	USA
BOOK BURNING PARTY LEO BURNETT DETROIT / TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY	LEO BURNETT DETROIT	USA
A BULLET FOLLOWS YOU UNITED WAY OF PUERTO RICO / CRIME PREVENTION	BADILLO NAZCA SAATCHI & SAATCHI San Juan	PUERTO RICO
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS / AMERICAN EXPRESS	CRISPIN PORTER + BOGUSKY Boulder	USA
A WOMAN'S NIGHTMARE SAMUSOCIAL / CHARITY	PUBLICIS CONSEIL Paris	FRANCE
BE THE COACH SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL	OGILVY CAPE TOWN	SOUTH AFRICA
BYO CUP DAY 7-ELEVEN / SLURPEE	LEO BURNETT Melbourne	AUSTRALIA

18.06.2012