22 декабря 2024 г.

Шорт-лист в категории Film Craft Lions

Title Advertiser/Client Product/Service Advertising Agency Country Production Company Country
* denotes Entrant Company
A01 Art Direction
UGLY DUCKLING
AUDI / AUDI A5
BBH LONDON UNITED KINGDOM PARK PICTURES London * UNITED KINGDOM
J'ADORE
DIOR / PERFUME
TBWA\PARIS* FRANCE WANDA PRODUCTIONS Saint-Denis La Plaine Cedex FRANCE
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
DIPS DESPERADO
PEPSICO / DORITOS
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM INDEPENDENT London UNITED KINGDOM
NOCTURNAL MIGRATION
LION / TOOHEYS EXTRA DRY
BMF Sydney* AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
TOY STORE
IF / INSURANCE
FORSMAN & BODENFORS Gothenburg* SWEDEN CAMP DAVID Stockholm SWEDEN
INTRODUCING GOOGLE PLAY
GOOGLE / GOOGLE PLAY
GOOGLE STUDIO G Mountain View USA GOOGLE STUDIO G Mountain View / CAMP CREATIVE Berkeley USA
GAS POWERED EVERYTHING
NISSAN / LEAF
TBWA\CHIAT\DAY Los Angeles* USA MJZ Los Angeles USA
TEDXSUMMIT INTRO: THE POWER OF X
THE DOHA FILM INSTITUTE / TED / TEDXSUMMIT 2012
WE ARE PI Amsterdam THE NETHERLANDS BIG PRODUCTION Paris * FRANCE
LE PRESIDENT
ANHEUSER-BUSCH INBEV / STELLA ARTOIS CIDRE
MOTHER London UNITED KINGDOM PARK PICTURES New York * USA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
HOMES WITHIN HOMES
TALKTALK / TALKTALK
CHI & PARTNERS London UNITED KINGDOM STINK London * UNITED KINGDOM
OK GO - ALL IS NOT LOST
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo* JAPAN TYO ID DIVISION Tokyo / AOI ADVERTISING PROMOTION Tokyo JAPAN
GOOGLE CHROME - TANJORE
GOOGLE / GOOGLE CHROME
BBH INDIA Mumbai* INDIA EEKSAURUS Mumbai INDIA
* denotes Entrant Company
A02 Direction
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON UNITED KINGDOM RATTLING STICK London * UNITED KINGDOM
UGLY DUCKLING
AUDI / AUDI A5
BBH LONDON UNITED KINGDOM PARK PICTURES London * UNITED KINGDOM
HISTORY MADE AND IN THE MAKING
CONVERSE / CONVERSE
ANOMALY New York USA SMUGGLER Hollywood * USA
THE NAME
ESPN / ESPN
WIEDEN+KENNEDY New York USA BISCUIT FILMWORKS Los Angeles * USA
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
HERO'S RETURN
CAMELOT / NATIONAL LOTTERY
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM STINK London UNITED KINGDOM
DIPS DESPERADO
PEPSICO / DORITOS
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM INDEPENDENT London UNITED KINGDOM
NOCTURNAL MIGRATION
LION / TOOHEYS EXTRA DRY
BMF Sydney AUSTRALIA EXIT FILMS Melbourne * AUSTRALIA
I AM MUMBAI
BENNETT, COLEMAN & CO. / THE TIMES OF INDIA
TAPROOT INDIA Mumbai INDIA RAMESH DEO PRODUCTIONS Mumbai * INDIA
I CAN'T WAIT
ISPCC / ISPCC
OGILVY & MATHER Dublin* IRELAND BLINDER Dublin IRELAND
POTATO PEELERS
MELBOURNE INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
CLEMENGER BBDO MELBOURNE AUSTRALIA THE SWEET SHOP Melbourne * AUSTRALIA
SIESTA
COMEDY CENTRAL / TV NETWORK
WIEDEN + KENNEDY Sao Paulo* BRAZIL HUNGRY MAN Los Angeles USA
MEMORIES
VOLKSWAGEN / VW JETTA
DDB Sydney* AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
KENNY POWERS, MFCEO
K-SWISS / TUBES
72ANDSUNNY Los Angeles USA CAVIAR Los Angeles * USA
HANDLEBAR MOUSTACHE
HEINEKEN / HEINEKEN LIGHT
WIEDEN+KENNEDY New York USA BISCUIT FILMWORKS Los Angeles * USA
DOG COLLAR
DIRECTV / TELECOMMUNICATIONS
GREY NEW YORK USA MJZ Los Angeles * USA
PLATOON
DIRECTV / TELECOMMUNICATIONS
GREY NEW YORK* USA MJZ Los Angeles USA
MINERS
HEINEKEN / NEWCASTLE
DROGA5 New York* USA SMUGGLER New York USA
EQUALISM
CERVECERIA Y MALTERIA QUILMES / QUILMES
YOUNG & RUBICAM BRANDS Buenos Aires ARGENTINA ARGENTINACINE Buenos Aires * ARGENTINA
SURFING
PUMA / PUMA SOCIAL
DROGA5 New York USA MJZ Los Angeles * USA
ALEC'S KIDNEY
NEW ERA / BASEBALL CAPS
THE BROOKLYN BROTHERS New York USA HUNGRY MAN New York * USA
I WOULD RUN TO YOU
NIKE / NIKE FREE RUN+
Wieden + Kennedy Portland USA RATTLING STICK Los Angeles * USA
* denotes Entrant Company
A03 Best Production Value
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
MINERS
HEINEKEN / NEWCASTLE
DROGA5 New York* USA SMUGGLER New York USA
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
DIPS DESPERADO
PEPSICO / DORITOS
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM INDEPENDENT London UNITED KINGDOM
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
WALK OF SHAME
HARVEY NICHOLS / WOMENSWEAR
DDB UK London* UNITED KINGDOM OUTSIDER London UNITED KINGDOM
* denotes Entrant Company
A04 Cinematography
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON UNITED KINGDOM RATTLING STICK London * UNITED KINGDOM
UGLY DUCKLING
AUDI / AUDI A5
BBH LONDON UNITED KINGDOM PARK PICTURES London * UNITED KINGDOM
HISTORY MADE AND IN THE MAKING
CONVERSE / CONVERSE
ANOMALY New York* USA SMUGGLER Hollywood USA
GIVE FOR GOOD
ATD QUART MONDE / CHARITY
EURO RSCG 360 Puteaux* FRANCE WIZZ Clichy FRANCE
PROGRESS
DEUTSCHER CARITASVERBAND / PUBLIC AWARENESS MESSAGE
BBDO PROXIMITY Dusseldorf GERMANY COBBLESTONE FILMPRODUCTION Berlin / STUDIO FUNK Dusseldorf GERMANY
THE LONG WAIT
JOHN LEWIS / DEPARTMENT STORE
ADAM & EVE London UNITED KINGDOM BLINK PRODUCTIONS London * UNITED KINGDOM
UNHATE
UNITED COLORS OF BENETTON / APPAREL
FABRICA Treviso* / 72andSunny NL Amsterdam ITALY / THE NETHERLANDS IDENTITY FILMS New York USA
IT'S HALFTIME IN AMERICA
CHRYSLER GROUP / CHRYSLER GROUP
WIEDEN+KENNEDY Portland* USA CHELSEA PICTURES New York USA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
LET NOTHING STOP YOU
VODAFONE EGYPT / BRAND AWARENESS
JWT Cairo* EGYPT THE TALKIES Beirut / THE TALKIES CAIRO LEBANON / EGYPT
KENTUCKY
TOYOTA / TOYOTA
SAATCHI & SAATCHI LA USA SMUGGLER Hollywood * USA
HANDLEBAR MOUSTACHE
HEINEKEN / HEINEKEN LIGHT
WIEDEN+KENNEDY New York* USA BISCUIT FILMWORKS Los Angeles USA
MANNY
LVMH / HENNESSY
DROGA5 New York* USA HUNGRY MAN New York USA
SPARK
HONDA / HONDA
WIEDEN+KENNEDY London UNITED KINGDOM STINK London * UNITED KINGDOM
FLOWER POWER
VOLKSWAGEN / BEETLE
DDB London UNITED KINGDOM STINK London * UNITED KINGDOM
SASHA GREY FOR EQUAL PAY DAY
EQUAL PAY DAY / EQUAL PAY DAY
MORTIERBRIGADE Brussels* BELGIUM CZAR.BE Brussels BELGIUM
ARRIVALS
SAMSONITE / CUBELITE & B-LITE
SAATCHI & SAATCHI BRUSSELS* BELGIUM CZAR Brussels / WESTERN PRODUCTIONS Barcelona BELGIUM / SPAIN
* denotes Entrant Company
A05 Editing
RAINBOW
ARLA FOODS / LURPAK
WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London * UNITED KINGDOM
KUWAIT RISING
RED BULL / ART OF MOTION
LOWE MENA Dubai* UNITED ARAB EMIRATES LOWE MENA Dubai UNITED ARAB EMIRATES
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
FROM LOVE TO BINGO
GETTY IMAGES / GETTY IMAGES
ALMAPBBDO Sao Paulo* BRAZIL PARANOIDBR Sao Paulo BRAZIL
JUMPROPE
NIKE / NIKE SURFWEAR
harvest Santa Monica * USA
ADDICTION
NIKE / RUNNING
F/NAZCA SAATCHI & SAATCHI Sao Paulo* BRAZIL DELIBISTROT FILMES Sao Paulo BRAZIL
LEGACY
LEVI STRAUSS & CO. / LEVI STRAUSS & CO.
WIEDEN+KENNEDY Portland USA @radical.media New York USA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland USA ANONYMOUS CONTENT Culver City USA
MEMORIES
VOLKSWAGEN / VW JETTA
DDB Sydney* AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
MANNY
LVMH / HENNESSY
DROGA5 New York* USA HUNGRY MAN New York USA
I WOULD RUN TO YOU
NIKE / NIKE FREE RUN+
WIEDEN+KENNEDY Portland USA RATTLING STICK London UNITED KINGDOM
* denotes Entrant Company
A06 Script
BANK TELLER
CANADIAN FILM FESTIVAL / CANADIAN FILM FESTIVAL
JWT Toronto* CANADA RUCKUS FILMS Toronto CANADA
TRUE ORIGINS OF PIZZA
MR. PIZZA / PIZZA RESTAURANT
SS+K New York* USA ADDICT MEDIA FILMS Seoul SOUTH KOREA
INDEPENDENCE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\PARIS* FRANCE HENRY DE CZAR Paris FRANCE
LIFE STORY
BARNARDO'S / CHILDREN'S CHARITY
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
THE COUNTER DEMORALIZATION
EDITORIAL DOSSIER / LAPIZ DE PLATINO
Y&R BUENOS AIRES* ARGENTINA FIGHT FILMS Buenos Aires ARGENTINA
EQUALISM
CERVECERIA Y MALTERIA QUILMES / QUILMES
Y&R BUENOS AIRES* ARGENTINA ARGENTINACINE Buenos Aires ARGENTINA
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
DIPS DESPERADO
PEPSICO / DORITOS
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM INDEPENDENT London UNITED KINGDOM
GOING HOME
DAIMLER / SMART FORTWO CAR
BBDO PROXIMITY Dusseldorf GERMANY COBBLESTONE FILMPRODUCTION Hamburg GERMANY
DEAR SOPHIE
GOOGLE / GOOGLE CHROME
BBH NEW YORK* / GOOGLE CREATIVE LAB New York USA
THE MOST CREATIVE COUNTRY IN THE WORLD
CAANZ / AXIS AWARD SHOW OPENING FILM
SPECIAL GROUP Auckland* NEW ZEALAND DIGITAL POST Auckland NEW ZEALAND
SHAKE ON IT
ESPN / ESPN
WIEDEN+KENNEDY New York* USA BISCUIT FILMWORKS Los Angeles USA
THE NAME
ESPN / ESPN
WIEDEN+KENNEDY New York* USA BISCUIT FILMWORKS Los Angeles USA
PLATOON
DIRECTV / TELECOMMUNICATIONS
GREY NEW YORK* USA MJZ Los Angeles USA
HOUSE
DIRECTV / TELECOMMUNICATIONS
GREY NEW YORK* USA MJZ Los Angeles USA
INTERNET
BC HYDRO / POWER SMART
DDB CANADA/VANCOUVER* CANADA SOFT CITIZEN Toronto CANADA
TAXI DRIVER
VOLKSWAGEN / SEE FILM DIFFERENTLY
DDB UK London* UNITED KINGDOM STINK London UNITED KINGDOM
* denotes Entrant Company
A07 Best Use of Music
BACK TO THE START
CHIPOTLE / FAST FOOD
CREATIVE ARTISTS AGENCY Los Angeles* USA NEXUS PRODUCTIONS London UNITED KINGDOM
PLAY RAMIREZ
MTV BRASIL / MTV
LODUCCA Sao Paulo* BRAZIL PARANOIDBR Sao Paulo BRAZIL
THROUGH THE AGES
JOHN LEWIS / DEPARTMENT STORE
ADAM & EVE London UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
VINYL 40
RECKITT BENCKISER / DUREX PERFORMAX CONDOMS
EURO RSCG LONDON* UNITED KINGDOM ACADEMY FILMS London UNITED KINGDOM
LADY GAGA
GOOGLE / GOOGLE CHROME
BBH NEW YORK* / GOOGLE CREATIVE LAB New York USA
UNHATE
UNITED COLORS OF BENETTON / APPAREL
FABRICA Treviso* / 72andSunny NL Amsterdam ITALY / THE NETHERLANDS IDENTITY FILMS New York USA
DO WHAT YOU WANT
SPANISH STATE LOTTERY / EUROMILLIONES
SHACKLETON Madrid* SPAIN AGOSTO Barcelona SPAIN
KINECT EFFECT
MICROSOFT XBOX / XBOX KINECT
TWOFIFTEENMCCANN San Francisco USA ANONYMOUS CONTENT Culver City USA
BEST JOB
PROCTER & GAMBLE / PROCTER & GAMBLE
WIEDEN+KENNEDY Portland* USA ANONYMOUS CONTENT Culver City USA
OK GO
CHEVROLET / CHEVY SONIC
GOODBY SILVERSTEIN & PARTNERS San Francisco* USA CAVIAR Los Angeles USA
TOADS
CAMPOFRIO / HAM
McCANN ERICKSON SPAIN Madrid* SPAIN PLANTA FILMS Madrid SPAIN
I WOULD RUN TO YOU
NIKE / NIKE FREE RUN+
WIEDEN+KENNEDY Portland* USA RATTLING STICK Los Angeles USA
IS THE NEW
FOLLOW MAGAZINE / FOLLOW MAGAZINE
DDB BRASIL Sao Paulo* BRAZIL AD STUDIO Sao Paulo BRAZIL
* denotes Entrant Company
A08 Sound Design
TRAILER
101 LONDON / FRENCH CONNECTION
101 London UNITED KINGDOM ONESIX7 PRODUCTIONS London UNITED KINGDOM
THREE LITTLE PIGS
THE GUARDIAN / THE GUARDIAN
BBH LONDON* UNITED KINGDOM RATTLING STICK London UNITED KINGDOM
RAINBOW
ARLA FOODS / LURPAK
WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London UNITED KINGDOM
JUMPROPE
NIKE / NIKE SURFWEAR
harvest Santa Monica * USA
THE BARK SIDE
VOLKSWAGEN / VW BEETLE
DEUTSCH Los Angeles* USA CAVIAR Los Angeles USA
PROGRESS
DEUTSCHER CARITASVERBAND / PUBLIC AWARENESS MESSAGE
BBDO PROXIMITY Dusseldorf GERMANY COBBLESTONE FILMPRODUCTION Berlin / STUDIO FUNK Dusseldorf GERMANY
INTRODUCING GOOGLE PLAY
GOOGLE / GOOGLE PLAY
GOOGLE STUDIO G Mountain View USA GOOGLE STUDIO G Mountain View / CAMP CREATIVE Berkeley USA
* denotes Entrant Company
A09 Visual Effects
FLYING OBJECTS
NEW ZEALAND TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO Wellington NEW ZEALAND FINCH Sydney * AUSTRALIA
THURSDAY ARVO
TRANSPORT ACCIDENT COMMISSION / ANTI-SPEEDING AWARENESS
GREY MELBOURNE AUSTRALIA REVOLVER Sydney * AUSTRALIA
BEAR
CANAL + / CANAL +
BETC LUXE Paris* FRANCE SOIXANTE QUINZE Paris FRANCE
NOCTURNAL MIGRATION
LION / TOOHEYS EXTRA DRY
BMF Sydney AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
TO MICHAEL
SONY COMPUTER ENTERTAINMENT AMERICA / PLAYSTATION 3
DEUTSCH Los Angeles USA IMPERIAL WOODPECKER New York USA
CLIMBER
SCA HYGIENE PRODUCTS / LIBERO - DIAPERS
FORSMAN & BODENFORS Gothenburg* SWEDEN ANDERS SKOG FILMS Stockholm SWEDEN
L'ODYSSEE
CARTIER / JEWELLERY
MARCEL Paris* FRANCE QUAD Paris FRANCE
YOUNGER, LONGER
QUIT / ANTI-SMOKING
IRIS WORLDWIDE London UNITED KINGDOM HUNGRY MAN London * UNITED KINGDOM
* denotes Entrant Company
A10 Animation
BACK TO THE START
CHIPOTLE / FAST FOOD
CREATIVE ARTISTS AGENCY Los Angeles* USA NEXUS PRODUCTIONS London UNITED KINGDOM
SEA
TWININGS / TWININGS TEA
ABBOTT MEAD VICKERS BBDO London* UNITED KINGDOM PSYOP New York USA
NOCTURNAL MIGRATION
LION / TOOHEYS EXTRA DRY
BMF Sydney AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
GULP
NOKIA / NOKIA N8
WIEDEN+KENNEDY London UNITED KINGDOM AARDMAN ANIMATIONS Bristol * UNITED KINGDOM
HOMES WITHIN HOMES
TALK TALK / TALKTALK
CHI & PARTNERS London* UNITED KINGDOM STINK London UNITED KINGDOM
METAMORPHOSIS
OXFAM NEW ZEALAND / GOOD BOOKS - ONLINE CHARITY BOOK STORE
STRING THEORY Auckland NEW ZEALAND BUCK Los Angeles * USA
CURRICULUM VITAE
SKODA AUTO / HR DEPARTMENT
LEAGAS DELANEY PRAHA CZECH REPUBLIC BAKERY FILMS Hamburg / WEAREFLINK Hamburg * GERMANY
HUMMINGBIRD
AUDI / A6 AVANT
BBH LONDON UNITED KINGDOM KNUCKLEHEAD London UNITED KINGDOM
ACCELERATOR
LAND ROVER / RANGE ROVER SPORT
RKCR/Y&R London* UNITED KINGDOM HUNGRY MAN London / TAG WORLDWIDE GROUP London UNITED KINGDOM
BEHIND BARS
COLLECTIF URGENCE DARFOUR / STOPBESHIR.COM
BEING Boulogne Billancourt* FRANCE PASSION PARIS FRANCE
DEATHS
91 ROCK / 91 ROCK
JWT BRAZIL Sao Paulo* BRAZIL PARANOIDBR Sao Paulo BRAZIL
HEDGEHOG
VOLKSWAGEN / GOLF
AGENCE .V. Saint-Ouen FRANCE WANDA PRODUCTIONS Saint-Denis La Plaine Cedex * FRANCE
T-MAN
TIENSE SUIKER/SUCRES DE TIRLEMONT / TIENSE SUIKER/SUCRES DE TIRLEMONT
EURO RSCG BRUSSELS* BELGIUM CZAR Brussels BELGIUM
19.06.2012


Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.
Публикации
2013
развернуть
2012
свернуть
19.10
26.09
27.06
26.06
26.06
26.06
26.06
26.06
26.06
26.06
26.06
25.06
25.06
25.06
25.06
24.06
24.06
24.06
24.06
24.06
19.06
19.06
19.06
19.06
19.06
22.06
22.06
21.06
21.06
21.06
21.06
21.06
21.06
21.06
20.06
20.06
20.06
20.06
20.06
20.06
20.06
20.06
19.06
19.06
19.06
19.06
19.06
19.06
19.06
19.06
19.06
18.06
18.06
18.06
18.06
18.06
18.06
18.06
18.06
18.06
18.06
18.06
14.06
08.06
16.05
16.05
15.05
19.04
26.01
30.01
17.01
16.01
2011
развернуть
2010
развернуть
2009
развернуть

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