AXE ‘EXCITE’ – RETURNING TO UNIVERSAL TRUTHS TO CREATE GLOBAL HITS
UNILEVER
AXE
BBH LONDON, UNITED KINGDOM

BORN OF FIRE

CHRYSLER 200 WIEDEN+KENNEDY Portland USA
Advertiser CHRYSLER
Product 200
Entrant WIEDEN+KENNEDY Portland, USA
Type of Entry: Creative Effectiveness
Category: Creative Effectiveness
Title: BORN OF FIRE
Advertiser/Client: CHRYSLER
Product/Service: 200
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Creative Credits
Name Company Position
Joe Staples/Mark Fitzloff/Kevin Jones/Greg Rutter/Dan Kroeger Wieden+Kennedy Copywriter
Jimm Lasser Wieden+Kennedy Art Director
Melissa Garlick Chrysler Advertiser's Supervisor
Thomas Harvery/Lani Reichenbach/Randy Ortiz/Kelly Quinn/Justin Yates Wieden+Kennedy Account Manager
Amber Higgins Wieden+Kennedy Group Strategic Director
Violaine Etienne (Executive Producer) And Martha English (Line Producer) Serial Pictures Producer
Samuel Bayer Serial Pictures Director
Samuel Bayer Serial Pictures Director Of Photography
Tommy Harden Joint Editor
Joint Editing Company
Que Chevere Music/Sync2picture/Shady Records Music: Artist/Title
Method (Vfx)/A52 (Titles/Graphics)/Eleven (Mix Company) Post Production
Robert Owens (Vfx Executive Producer)/Claus Hansen (Flame Artist)/Ashley Zastrow Other Credits
Bob Wendt Wieden+Kennedy Agency Producer
Dan Wieden Wieden+Kennedy Chief Creative Officer
Mark Fitzloff/Susan Hoffman Wieden+Kennedy Executive Creative Director
Aaron Allen/Joe Staples Wieden+Kennedy Creative Director

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WATERMARK
DIAGEO AUSTRALIA BUNDABERG RUM LEO BURNETT SYDNEY AUSTRALIA

Advertiser DIAGEO AUSTRALIA
Product BUNDABERG RUM
Entrant LEO BURNETT SYDNEY, AUSTRALIA
Type of Entry: Creative Effectiveness
Category: Creative Effectiveness
Title: WATERMARK
Advertiser/Client: DIAGEO AUSTRALIA
Product/Service: BUNDABERG RUM
Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency: LEO BURNETT SYDNEY, AUSTRALIA
Creative Credits
Name Company Position
Andy Dilallo Leo Burnett Sydney Chief Creative Officer
Tim Green Leo Burnett Sydney Creative Director
Tim Green Leo Burnett Sydney Art Director
Rupert Taylor Leo Burnett Sydney Copywriter
Warwick Heathwood Leo Burnett Sydney Planner
Mathieu Dauner Leo Burnett Sydney Planner
John-Henry Pajak Leo Burnett Sydney Designer
Peter Bosilkovski Leo Burnett Sydney Head Of Client Service
Jodi Mcleod Leo Burnett Sydney Account Director
Sam Mcgown Leo Burnett Sydney Account Director
Ikon Ikon Media Agency
Ignite Ignite Pr
Barker Grey Barker Grey Packaging Design Agency
Amplify Events Amplify Events Event Agency
Leo Burnett Leo Burnett Sydney Advertising Agency

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BREATHE HAPPY
P&G FEBREZE GREY NEW YORK USA

Advertiser P&G
Product FEBREZE
Entrant GREY NEW YORK, USA
Type of Entry: Creative Effectiveness
Category: Creative Effectiveness
Title: BREATHE HAPPY
Advertiser/Client: P&G
Product/Service: FEBREZE
Entrant Company: GREY NEW YORK, USA
Advertising Agency: GREY NEW YORK, USA
Creative Credits
Name Company Position
Tor Myhren Grey New York Evp Chief Creative Officer
Per Pedersen Grey New York Global Executive Creative Director
James Mcpherson Grey New York Svp Associate Head Of Broadcast Production
Elena Grasmann Grey New York Vp Account Director
Rob Perillo Grey New York Vp Creative Director
Rob Lenois Grey New York Vp Creative Director
Oliver Gibson Grey New York Planning Director
Elizabeth Gilchrist Grey New York Vp Account Director
Jeff Stamp Grey New York Na Creative Director
Emily Darby Grey New York Account Executive
Rick Reilly Grey New York Evp Brand Agency Leader
Angela Ong Grey New York Producer
Gary Coombe Procter & Gamble Global Vp Air Care And Western European Homecare
Eric Huston Procter & Gamble Na Associate Marketing Director
Scott Beal Procter & Gamble Na Brand Manager
Brian Waldron Smg United Vp Human Experience Strategist
Josie Lyons Smg United Account Director
Diana Silfen Grey New York Account Supervisor
Obi Ike Possible Worldwide Strategic Planner
Dena Martini Msl Account Director

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GERMANY'S BIGGEST SEARCH FOR MISSING CHILDREN

INITIATIVE VERMISSTE KINDER GERMANY WILL FIND YOU KEMPERTRAUTMANN Hamburg GERMANY

Advertiser INITIATIVE VERMISSTE KINDER
Product GERMANY WILL FIND YOU
Entrant KEMPERTRAUTMANN Hamburg, GERMANY
Type of Entry: Creative Effectiveness
Category: Creative Effectiveness
Title: GERMANY'S BIGGEST SEARCH FOR MISSING CHILDREN
Advertiser/Client: INITIATIVE VERMISSTE KINDER
Product/Service: GERMANY WILL FIND YOU
Entrant Company: KEMPERTRAUTMANN Hamburg, GERMANY
Advertising Agency: KEMPERTRAUTMANN Hamburg, GERMANY
Creative Credits
Name Company Position
Marcell Francke Kempertrautmann Gmbh Creative Director/Account Manager
Patrick Matthiensen Kempertrautmann Gmbh Creative Director/Account Manager
Bruno Luglio Kempertrautmann Gmbh Art Director
Leif Johannsen Kempertrautmann Gmbh Art Director
Carolin Panier Kempertrautmann Gmbh Account Manager
Moritz Furste Kempertrautmann Gmbh Account Manager
Biljana Retzlik Kempertrautmann Gmbh Account Manager
Patrick Schroer Kempertrautmann Gmbh Graphic Designer
Sebastian Merget Kempertrautmann Gmbh Copywriter
Nhb Video Gmbh Casefilm Preparation
Bluemars Gmbh Programming/Technical Conception And Conversion
Fischerappelt Ag Public Relations

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YOU'RE NOT YOU WHEN YOU'RE HUNGRY GLOBAL CASE STUDY
MARS SNICKERS ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM

Advertiser MARS
Product SNICKERS
Entrant ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Type of Entry: Creative Effectiveness
Category: Creative Effectiveness
Title: YOU'RE NOT YOU WHEN YOU'RE HUNGRY GLOBAL CASE STUDY
Advertiser/Client: MARS
Product/Service: SNICKERS
Entrant Company: ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Advertising Agency: ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Creative Credits
Name Company Position
Angela Willmott Mars Global Client
Peter West Mars Global Client
AMV BBDO
BBDO NEW YORK
BBDO Mexico
BBDO China
Impact BBDO
BBDO Toronto
I & S BBDO
BBDO Korea
Alice BBDO
BBDO Moscow
BBDO Puerto Rico
BBDO Worldwide

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