Победители категории Creative Effectiveness Lions 2013
GrandPrix
HEINEKEN'S LEGENDARY JOURNEY: JUSTIFYING A PREMIUM THE WORLD OVER
VIDEO
Advertiser : HEINEKEN INTERNATIONAL N.V. Product : HEINEKEN Entrant : WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS Type of Entry : Creative Effectiveness Category : Creative Effectiveness Title : HEINEKEN'S LEGENDARY JOURNEY: JUSTIFYING A PREMIUM THE WORLD OVER Advertiser/Client : HEINEKEN INTERNATIONAL N.V. Product/Service : HEINEKEN Entrant Company : WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS Advertising Agency : WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Name Company Position Mark Bernath Wieden+Kennedy Amsterdam Executive Creative Director Eric Quennoy Wieden+Kennedy Amsterdam Executive Creative Director Clay Mills Wieden+Kennedy Amsterdam Group Account Director Jordi Pont Wieden+Kennedy Amsterdam Group Account Director Clare Pickens Wieden And Kennedy Amsterdam Account Director Martin Weigel Wieden And Kennedy Amsterdam Head Of Planning Nick Docherty Wieden And Kennedy Amsterdam Planner Stuart Parkinson Wieden And Kennedy Amsterdam Planner Richard Oldfield Wieden And Kennedy Amsterdam Connections Planner Alvaro Sotomayor Wieden And Kennedy Amsterdam Creative Director Sandrine Huijgen Heineken Global Communications Director Josefien Olij Heineken Global Communications Manager Cyril Charzat Heineken Global Brand Director Alexis Nasard Heineken President Western Europe/Chief Marketing Officer Monika Safar Heineken Junior Communications Manager Grace Kite Effectiveness Partnership Econometrician
Creative Effectiveness Lions
FROM CRYING TO BUYING: HOW JOHN LEWIS HARNESSED THE SELLING POWER OF EMOTION
VIDEO
Advertiser : JOHN LEWIS Product : DEPARTMENT STORE Entrant : ADAM&EVEDDB London, UNITED KINGDOM Type of Entry : Creative Effectiveness Category : Creative Effectiveness Title : FROM CRYING TO BUYING: HOW JOHN LEWIS HARNESSED THE SELLING POWER OF EMOTION Advertiser/Client : JOHN LEWIS Product/Service : DEPARTMENT STORE Entrant Company : ADAM&EVEDDB London, UNITED KINGDOM Advertising Agency : ADAM&EVEDDB London, UNITED KINGDOM Media Agency : MANNING GOTTLIEB OMD London, UNITED KINGDOM
Name Company Position David Golding Adam&Eve DDB Founding Partner/Chief Strategy Officer Les Binet Adam&Eve DDB Head Of Effectiveness Helen Weavers Real World Planning Consultant Paul Knight Manning Gottlieb OMD Executive Director/Operations Lesley Turnbull Brand Science Analyst Sam Veitch Brand Science Manager
BELIEVE
BELIEVE
Advertiser : LION NATHAN Product : STEINLAGER Entrant : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Creative Effectiveness Category : Creative Effectiveness Title : BELIEVE Advertiser/Client : LION NATHAN Product/Service : STEINLAGER Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Name Company Position Toby Talbot DDB Group New Zealand Executive Creative Director Regan Grafton DDB Group New Zealand Creative Director/Art Director Paul Hankinson DDB Group New Zealand Head Of Copy Aaron Goldring RAPP Tribal Creative Director Damian Galvin DDB Group New Zealand Art Director Rory McKechnie DDB Group New Zealand Copywriter Ben Barnes RAPP Tribal Art Director Matt Webster RAPP Tribal Copywriter Judy Thompson DDB Group New Zealand Executive Producer Tania Jeram DDB Group New Zealand Agency Producer Scott Wallace DDB Group New Zealand Managing Partner Jonathan Rea DDB Group New Zealand Senior Account Manager Lucinda Sherborne DDB Group New Zealand Planning Director David McIndoe DDB Group New Zealand Senior Planner Danny Phillips Lion Brand Director Todd Gordon Lion Marketing Manager Janna Tipler Lion Assistant Brand Manager Brent Robinson Lion Sponsorship/Communications Director
AUSTRALIA'S LARGEST RISK MITIGATOR
AUSTRALIA'S LARGEST RISK MITIGATOR
Advertiser : INSURANCE AUSTRALIA GROUP Product : NRMA INSURANCE Entrant : WHYBIN\TBWA SYDNEY, AUSTRALIA Type of Entry : Creative Effectiveness Category : Creative Effectiveness Title : AUSTRALIA'S LARGEST RISK MITIGATOR Advertiser/Client : INSURANCE AUSTRALIA GROUP Product/Service : NRMA INSURANCE Entrant Company : WHYBIN\TBWA SYDNEY, AUSTRALIA Advertising Agency : WHYBIN\TBWA SYDNEY, AUSTRALIA
Name Company Position Matty Burton Whybin\TBWA Group Executive Creative Director Dave Bowman Whybin\TBWA Group Executive Creative Director Russ Tucker Whybin\TBWA Group Digital Creative Director Gavin McLeod Whybin\TBWA Group Creative Director Hristos Varouhas Whybin\TBWA Group National Executive Head Of Planning Tammy Keegan Whybin\TBWA Group Copywriter Craig Brooks Whybin\TBWA Group Art Director Asheen Naidu Whybin\TBWA Group Creative Group Head Dave Brady Whybin\TBWA Group Creative Group Head Peter Fitzhardinge Whybin\TBWA Group General Manager Bridget Cleary Whybin\TBWA Group Senior Account Director Bryony Marks Whybin\TBWA Group Account Director Honae MacNeil Whybin\TBWA Group TV Producer Revolver Production Will O'Rourke Production The Glue Society Director
HARD, FAST & EFFECTIVE
Advertiser : BRITISH HEART FOUNDATION Product : HANDS-ONLY CPR Entrant : GREY LONDON, UNITED KINGDOM Type of Entry : Creative Effectiveness Category : Creative Effectiveness Title : HARD, FAST & EFFECTIVE Advertiser/Client : BRITISH HEART FOUNDATION Product/Service : HANDS-ONLY CPR Entrant Company : GREY LONDON, UNITED KINGDOM Advertising Agency : GREY LONDON, UNITED KINGDOM
Name Company Position Matt Buttrick Grey London Senior Planner
SMALL BUSINESS GETS AN OFFICIAL DAY
SMALL BUSINESS GETS AN OFFICIAL DAY
Advertiser : AMERICAN EXPRESS OPENВ® Product : SMALL BUSINESS SATURDAY Entrant : DIGITAS/CRISPIN PORTER + BOGUSKY New York, USA Type of Entry : Creative Effectiveness Category : Creative Effectiveness Title : SMALL BUSINESS GETS AN OFFICIAL DAY Advertiser/Client : AMERICAN EXPRESS OPENВ® Product/Service : SMALL BUSINESS SATURDAY Entrant Company : DIGITAS/CRISPIN PORTER + BOGUSKY New York, USA Advertising Agency : DIGITAS New York, USA
Name Company Position Digitas Co-Advertising Agency Crispin Porter Bogusky Co-Advertising Agency Mindshare Media Agency M Booth Pr Agency Aifos
SHARE A COKE
Advertiser : COCA-COLA SOUTH PACIFIC Product : COCA-COLA Entrant : OGILVY & MATHER Sydney, AUSTRALIA Type of Entry : Creative Effectiveness Category : Creative Effectiveness Title : SHARE A COKE Advertiser/Client : COCA-COLA SOUTH PACIFIC Product/Service : COCA-COLA Entrant Company : OGILVY & MATHER Sydney, AUSTRALIA Advertising Agency : OGILVY & MATHER Sydney, AUSTRALIA
Name Company Position Naked Urban Wunderman Ikon Lindene Murfett Coca-Cola South Pacific Brand Manager Marie Kirk Coca-Cola South Pacific Marketing Manager Jasmin Vinculado Coca-Cola South Pacific Group Marketing Manager Lucy Austin Coca-Cola South Pacific Marketing Director Vickie Mogensen Ogilvy Account Manager Adam Lee Ogilvy Business Director Damian Damjanovski Ogilvy Digital Planner Brian Merrifield Ogilvy Digital Cd Omid Amidi Ogilvy Copywriter Jakub Szymanski Ogilvy Art Director Alex Stainton Ogilvy Copywriter Boris Garelja Ogilvy Cd Brett Howlett Ogilvy Ecd Chris Ford Ex-Ogilvy Ecd Jeremy Rudge (Co-Author) Coca-Cola South Pacific Creative Excellence Lead Gerry Cyron (Author) Ogilvy Head Of Brand Planning
18.06.2013
Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.
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