Победители категории Direct Lions
GrandPrix
DUMB WAYS TO DIE
Advertiser : METRO TRAINS Product : METRO TRAINS Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Best Integrated Campaign Category : Best Integrated Campaign Led by Direct Marketing Title : DUMB WAYS TO DIE Advertiser/Client : METRO TRAINS Product/Service : METRO TRAINS Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA
Name Company Position John Mescall McCann Executive Creative Director Pat Baron McCann Creative Director Adrian Mills McCann Group Account Director Alec Hussain McCann Senior Account Director John Mescall McCann Copywriter Tamara Broman McCann Senior Account Manager Adrian Mills McCann Strategy Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Oliver McGill Composer And Producer Huey Groves McCann Digital Christian Stocker McCann Digital Julian Frost Animation Chloe Alsop Metro Trains Marketing Manager Leah Waymark Metro Trains General Manager/Corporate Relations Pat Baron McCann Art Director
Gold
THE DAILY ABUSE
THE DAILY ABUSE
Advertiser : INNOCENCE IN DANGER Product : NGO Entrant : SERVICEPLAN Munich, GERMANY Type of Entry : Best Use of Direct Marketing Category : Flat Mailing Title : THE DAILY ABUSE Advertiser/Client : INNOCENCE IN DANGER Product/Service : NGO Entrant Company : SERVICEPLAN Munich, GERMANY Advertising Agency : SERVICEPLAN Munich, GERMANY
Name Company Position Alexander Schill Serviceplan Chief Creative Officer Maik Kaehler Serviceplan Executive Creative Director Christoph Nann Serviceplan Executive Creative Director Marc Vosshall Serviceplan Creative Director Angeliki Karnoupaki Serviceplan Copywriter IliГ©s Terki Hassaine Serviceplan Art Director Robin Lorentschat Serviceplan Art Director Anna Hacker Serviceplan Account Supervisor Florian Klietz Serviceplan Account Supervisor Christopher Hanebuth Serviceplan Graphic Design Christoph Klasen Serviceplan Graphic Design Sven Simon Serviceplan Agency Producer Florian Panier Serviceplan Creative Producer
MY BLOOD IS RED AND BLACK
Advertiser : HEMOBA / ESPORTE CLUBE VITГ“RIA Product : FOOTBALL TEAM Entrant : LEO BURNETT TAILOR MADE SГЈo Paulo, BRAZIL Type of Entry : Best Use of Direct Marketing Category : Ambient Media: large scale Title : MY BLOOD IS RED AND BLACK Advertiser/Client : HEMOBA / ESPORTE CLUBE VITГ“RIA Product/Service : FOOTBALL TEAM Entrant Company : LEO BURNETT TAILOR MADE SГЈo Paulo, BRAZIL Advertising Agency : LEO BURNETT TAILOR MADE SГЈo Paulo, BRAZIL
Name Company Position Marcelo Reis Leo Burnett Tailor Made Chief Creative Officer Guilherme Jahara Leo Burnett Tailor Made Executive Creative Director Marcelo Reis/Guilherme Jahara/Rodrigo Jatene Leo Burnett Tailor Made Creative Directors Rodolfo Fernandes/Alexandre Pagano/Guilherme Jahara Leo Burnett Tailor Made Art Directors Erick Mendonça/João Caetano Brasil Leo Burnett Tailor Made Copywriters Pablo Artega/Junior Bottura/Anelene Putini Leo Burnett Tailor Made Account Fernando Sales/André Massuda Leo Burnett Tailor Made Media Marcello Magalhães/Tiago Lara/Manuela Gambagorte Leo Burnett Tailor Made Planner Celso Groba/Maria Fernanda Moura/Rafael Messias/Camila Aquino Leo Burnett Tailor Made Agency Producer Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/Alexi Portel Hemoba / Esporte Clube Vitória Client´s Approval Bia Flecha/Fernando Sanches Vetor Zero / Brasileira Filmes Production Company Gabriel Teixeira Photography Audioboutique Sound Company Wagner Moura Locutor
SMALL WORLD MACHINES
SMALL WORLD MACHINES
Advertiser : COCA-COLA Product : COCA-COLA Entrant : LEO BURNETT SYDNEY, AUSTRALIA Type of Entry : Best Use of Direct Marketing Category : Ambient Media: large scale Title : SMALL WORLD MACHINES Advertiser/Client : COCA-COLA Product/Service : COCA-COLA Entrant Company : LEO BURNETT SYDNEY, AUSTRALIA Advertising Agency : LEO BURNETT SYDNEY, AUSTRALIA
Name Company Position Mark Tutssel Leo Burnett Chicago Global Chief Creative Officer Andy Dilallo Leo Burnett Sydney Chief Creative Officer Grant McAloon/Vince Lagana Leo Burnett Sydney Creative Directors Dave Loew/Jon Wyville Leo Burnett Chicago Creative Directors Justin Carew/Iggy Rodriguez Leo Burnett Sydney Art Directors Iggy Rodriguez/Justin Carew Leo Burnett Sydney Copywriters Omari Miller/John-Henry Pajak/Dave Mugford Leo Burnett Chicago/ Leo Burnett Sydney Designers Chad Mirshak Leo Burnett Chicago Director - Creative Technology Brendan Crich/Scott North/Keong Seet Leo Burnett Chicago Creative Technologists Adrian Gunadi Leo Burnett Sydney Executive Producer Stephen Clark Leo Burnett Chicago Producer Bob Raidt Leo Burnett Chicago Executive Account Director Katie Nikolaus Leo Burnett Chicago Account Supervisor Patrick Fileti Leo Burnett Sydney Director Patrick Fileti Leo Burnett Sydney Editor Andy Dilallo Leo Burnett Sydney Art Director/Writer Angus Forbes Leo Burnett Sydney 2nd Unit Director The Super Group Production Company Highlight Films Production Company Song Zu Music
SKY LIVESPOTS
Advertiser : SKY Product : SKY Entrant : SERVICEPLAN Munich, GERMANY Type of Entry : Best Use of Direct Marketing Category : Direct response broadcast: TV, radio & infomercials Title : SKY LIVESPOTS Advertiser/Client : SKY Product/Service : SKY Entrant Company : SERVICEPLAN Munich, GERMANY Advertising Agency : SERVICEPLAN Munich, GERMANY
Name Company Position Frank Dammann Sky Teamlead Champions League Julia Boettger Sky Production Manager Sports Sabine Schernthaner Sky Senior Manager Campaign Communications Benno Unterforsthuber Sky Senior Manager Content Marketing Esther Henze Sky Director Campaign Communications/Social Media Ivo Hoevel Sky Senior Vice President Marketing Daniel Epailly Mindshare Media Agency Florian Panier Serviceplan Agency Producer Andreas Heuschneider Serviceplan Graphic Design Alexander Wieland/Katrin Eberbach/Felix Emmerlich Serviceplan Account Supervisor Franz Roeppischer Serviceplan Art Director Lorenz Langgartner/Frank Seiler Serviceplan Copywriter Sandra Loibl/Oliver Palmer Serviceplan Creative Director Matthias Harbeck Serviceplan Executive Creative Director Alexander Schill Serviceplan Chief Creative Officer
TRIAL BY TIMELINE
TRIAL BY TIMELINE
Advertiser : AMNESTY INTERNATIONAL Product : AMNESTY INTERNATIONAL Entrant : COLENSO BBDO Auckland, NEW ZEALAND Type of Entry : Best Use of Digital Direct Marketing Category : Websites, Microsites & Banners Title : TRIAL BY TIMELINE Advertiser/Client : AMNESTY INTERNATIONAL Product/Service : AMNESTY INTERNATIONAL Entrant Company : COLENSO BBDO Auckland, NEW ZEALAND Advertising Agency : COLENSO BBDO Auckland, NEW ZEALAND
Name Company Position Nick Worthington Colenso BBDO Creative Chairman Levi Slavin Colenso BBDO Creative Director Dan Wright Colenso BBDO Digital Creative Director/Art Director Anna Stickley Colenso BBDO Art Director Ben Polkinghorne Colenso BBDO Copywriter Helen Fitzsimons Colenso BBDO Account Director Eileen Cosgrove-Moloney Colenso BBDO Account Executive Hayley Pardoe Colenso BBDO Planner James McMullan Colenso BBDO Agency Producer Amanda Chambers Assembly Animation - Executive Producer Matt Von Trott Assembly Animation - Design Lead Scott Wilson Assembly Animation - Designer Rebecca Emery Amnesty International NZ Deputy Director (Campaigns/Research/Advocacy/Communications) Anita Harvey Amnesty International NZ Media/Communications Manager
THIRD EYE
THIRD EYE
Advertiser : STARHUB MOBILE Product : MOBILE BRANDING Entrant : DDB GROUP SINGAPORE, SINGAPORE Type of Entry : Best Use of Digital Direct Marketing Category : Mobile Marketing Title : THIRD EYE Advertiser/Client : STARHUB MOBILE Product/Service : MOBILE BRANDING Entrant Company : DDB GROUP SINGAPORE, SINGAPORE Advertising Agency : DDB GROUP SINGAPORE, SINGAPORE
Name Company Position Neil Johnson DDB Group Singapore Chief Creative Officer Joji Jacob DDB Group Singapore Group Executive Creative Director Khalid Osman DDB Group Singapore Creative Director/Art Director Lester Lee DDB Group Singapore Associate Creative Director/Copywriter Yeo Wee Lee DDB Group Singapore Head Of Technology Derrick Teo DDB Group Singapore Senior Content Engineer Mario Dinata DDB Group Singapore Mobile Application Engineer Leslie Goh DDB Group Singapore Associate Project Director Joey Yu DDB Group Singapore Senior Project Executive Rowena Bhagchandani DDB Group Singapore Managing Director Vivien Foo DDB Group Singapore Account Director
DUMB WAYS TO DIE
Advertiser : METRO TRAINS Product : METRO TRAINS Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Best Use of Digital Direct Marketing Category : Social Media & Viral Marketing Title : DUMB WAYS TO DIE Advertiser/Client : METRO TRAINS Product/Service : METRO TRAINS Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA
Name Company Position John Mescall McCann Executive Creative Director Pat Baron McCann Creative Director Adrian Mills McCann Group Account Director Alec Hussain McCann Senior Account Director John Mescall McCann Copywriter Tamara Broman McCann Senior Account Manager Adrian Mills McCann Strategy Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Oliver Mcgill Composer And Producer Huey Groves McCann Digital Christian Stocker McCann Digital Julian Frost Animation Chloe Alsop Metro Trains Marketing Manager Leah Waymark Metro Trains General Manager/Corporate Relations Pat Baron McCann Art Director
SMALL WORLD MACHINES
SMALL WORLD MACHINES
Advertiser : COCA-COLA Product : COCA-COLA Entrant : LEO BURNETT SYDNEY, AUSTRALIA Type of Entry : Best Use of Digital Direct Marketing Category : Other Digital Platforms Title : SMALL WORLD MACHINES Advertiser/Client : COCA-COLA Product/Service : COCA-COLA Entrant Company : LEO BURNETT SYDNEY, AUSTRALIA Advertising Agency : LEO BURNETT SYDNEY, AUSTRALIA
Name Company Position Mark Tutssel Leo Burnett Chicago Global Chief Creative Officer Andy Dilallo Leo Burnett Sydney Chief Creative Officer Grant McAloon/Vince Lagana Leo Burnett Sydney Creative Directors Dave Loew/Jon Wyville Leo Burnett Chicago Creative Directors Justin Carew/Iggy Rodriguez Leo Burnett Sydney Art Directors Iggy Rodriguez/Justin Carew Leo Burnett Sydney Copywriters Omari Miller/John-Henry Pajak/Dave Mugford Leo Burnett Chicago/ Leo Burnett Sydney Designers Chad Mirshak Leo Burnett Chicago Director - Creative Technology Brendan Crich/Scott North/Keong Seet Leo Burnett Chicago Creative Technologists Adrian Gunadi Leo Burnett Sydney Executive Producer Stephen Clark Leo Burnett Chicago Producer Bob Raidt Leo Burnett Chicago Executive Account Director Katie Nikolaus Leo Burnett Chicago Account Supervisor Patrick Fileti Leo Burnett Sydney Director Patrick Fileti Leo Burnett Sydney Editor Andy Dilallo Leo Burnett Sydney Art Director/Writer Angus Forbes Leo Burnett Sydney 2nd Unit Director The Super Group Production Company Highlight Films Production Company Song Zu Music
THE GAP IN THE MARKET
Advertiser : KBC Product : KBC ENTREPRENEURS Entrant : TBWA\BELGIUM Brussels, BELGIUM Type of Entry : Product & Service Category : Financial Products & Services Title : THE GAP IN THE MARKET Advertiser/Client : KBC Product/Service : KBC ENTREPRENEURS Entrant Company : TBWA\BELGIUM Brussels, BELGIUM Advertising Agency : TBWA\BELGIUM Brussels, BELGIUM
Name Company Position Pride TBWA Belgium Public Relations Digital Arts Network Belgium TBWA Belgium Online Production Sake TBWA Belgium Radio Production Sylvie Dewaele TBWA Belgium Media Arts Vicky Willems/Bert Denis TBWA Belgium Strategy Catherine Hamers/Katrien Crabbe/Yann Billen/Geert Potargent TBWA Belgium Account Team Chiara De Decker TBWA Belgium Radio Crew Lander Janssens TBWA Belgium Digital Art Director Menno Buyl/Tony Naudts-DucГЁne TBWA Belgium Art Directors Geert Verdonck/Paul Van Oevelen TBWA Belgium Copywriters Jan Macken/Gert Pauwels TBWA Belgium Creative Direction
TAXI
Advertiser : RIBEIRO Product : MINICUOTAS RIBEIRO Entrant : ALMACEN Olivos, ARGENTINA Type of Entry : Product & Service Category : Retail & E-Commerce, including Restaurants Title : TAXI Advertiser/Client : RIBEIRO Product/Service : MINICUOTAS RIBEIRO Entrant Company : ALMACEN Olivos, ARGENTINA Advertising Agency : ALMACEN Olivos, ARGENTINA
Name Company Position Daniel Onorato El Almacen Co-Chairman Caio Lucini El Almacen Co-Chairman Walter Onorato El Almacen Executive Creative Director Diego Duprat El Almacen Executive Creative Director Gabriel EspisГєa El Almacen Interactive Director Marta Abad El Almacen Art Director Pilar Ruiz El Almacen Art Director Lorenzo dВґAngelo El Almacen Copywriter Gonzalo Juri El Almacen Copywriter AgustГn Mende The Pasto Technology Lead JosГ© Violante Sake Producer Dan Attie Ribeiro Advertiser Supervisor
DRIVING DOGS
DRIVING DOGS
Advertiser : SPCA NEW ZEALAND Product : PUBLIC AWARENESS / PET ADOPTION Entrant : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Product & Service Category : Charities Title : DRIVING DOGS Advertiser/Client : SPCA NEW ZEALAND Product/Service : PUBLIC AWARENESS / PET ADOPTION Entrant Company : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND
Name Company Position James Mok Draftfcb New Zealand Asia Pacific Executive Creative Director Tony Clewett Draftfcb New Zealand Executive Creative Director Regan Grafton Draftfcb New Zealand Executive Creative Director Matt Williams Draftfcb New Zealand Creative Peter Vegas Draftfcb New Zealand Creative Marco Siraky Draftfcb New Zealand Senior Motion Graphics Designer Blair Walker Draftfcb New Zealand Head Of Post Production Nick McFarlane Draftfcb New Zealand Senior Designer Catherine Chi Draftfcb New Zealand Interactive Designer Toby Sellers Draftfcb New Zealand Group Account Director Sally Willis Draftfcb New Zealand Account Director Stephanie Hueber Draftfcb New Zealand Account Manager Angela Spain Draftfcb New Zealand General Manager PR Eloise Hay Draftfcb New Zealand Account Manager PR Rachel Leyland Draftfcb New Zealand Media Manager Rufus Chuter Draftfcb New Zealand Communications Planning Director Simon Teagle Draftfcb New Zealand General Manager Media Harri Owen Draftfcb New Zealand Head Of Digital And Content Steph Pearson Draftfcb New Zealand Senior Digital Media Planner/Buyer Sam Boniface Draftfcb New Zealand Digital And Social Media Campaign Manager
DUMB WAYS TO DIE
DUMB WAYS TO DIE
Advertiser : METRO TRAINS Product : METRO TRAINS Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Product & Service Category : Public Health & Safety, Public Awareness Messages Title : DUMB WAYS TO DIE Advertiser/Client : METRO TRAINS Product/Service : METRO TRAINS Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA
Name Company Position John Mescall McCann Executive Creative Director Pat Baron McCann Creative Director Adrian Mills McCann Group Account Director Alec Hussain McCann Senior Account Director John Mescall McCann Copywriter Tamara Broman McCann Senior Account Manager Adrian Mills McCann Strategy Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Oliver McGill Composer And Producer Huey Groves McCann Digital Christian Stocker McCann Digital Julian Frost Animation Chloe Alsop Metro Trains Marketing Manager Leah Waymark Metro Trains General Manager/Corporate Relations Pat Baron McCann Senior Art Director
THIRD EYE
THIRD EYE
Advertiser : STARHUB MOBILE Product : MOBILE BRANDING Entrant : DDB GROUP SINGAPORE, SINGAPORE Type of Entry : Product & Service Category : Public Health & Safety, Public Awareness Messages Title : THIRD EYE Advertiser/Client : STARHUB MOBILE Product/Service : MOBILE BRANDING Entrant Company : DDB GROUP SINGAPORE, SINGAPORE Advertising Agency : DDB GROUP SINGAPORE, SINGAPORE
Name Company Position Neil Johnson DDB Group Singapore Chief Creative Officer Joji Jacob DDB Group Singapore Group Executive Creative Director Khalid Osman DDB Group Singapore Creative Director/Art Director Lester Lee DDB Group Singapore Associate Creative Director/Copywriter Yeo Wee Lee DDB Group Singapore Head Of Technology Derrick Teo DDB Group Singapore Senior Content Engineer Mario Dinata DDB Group Singapore Mobile Application Engineer Leslie Goh DDB Group Singapore Associate Project Director Joey Yu DDB Group Singapore Senior Project Executive Rowena Bhagchandani DDB Group Singapore Managing Director Vivien Foo DDB Group Singapore Account Director
Silver
AIR FORCE FM
AIR FORCE FM
Advertiser : DEFENCE FORCE RECRUITING Product : AIR FORCE Entrant : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA Type of Entry : Best Use of Direct Marketing Category : Dimensional Mailing Title : AIR FORCE FM Advertiser/Client : DEFENCE FORCE RECRUITING Product/Service : AIR FORCE Entrant Company : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA Advertising Agency : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Name Company Position Ben Coulson GPY&R Melbourne Chief Creative Officer Psembi Kinstan GPY&R Melbourne Copywriter Joe Sibley GPY&R Melbourne Art Director Sally Borda GPY&R Melbourne Senior Account Manager Alice Mason GPY&R Melbourne Account Director Julian Bell GPY&R Melbourne Group Account Director Paul Baxter Risk Sound Sound Designer Bruce Paterson GPY&R Melbourne Production Manager Brett Harris GPY&R Melbourne Technical Lead Marcus Rebeschini GPY&R Singapore Chief Creative Officer Adam Miranda GPY&R Singapore Copy Brad Wilson GPY&R Singapore Art Kon Marinis GPY&R Singapore Art Avril Lim GPY&R Singapore Accounts Toh Ha Ming GPY&R Singapore Creative Director
DEFORESTED FIELD
DEFORESTED FIELD
Advertiser : WWF Product : WWF Entrant : GREY 141 GROUP SГЈo Paulo, BRAZIL Type of Entry : Best Use of Direct Marketing Category : Direct response broadcast: TV, radio & infomercials Title : DEFORESTED FIELD Advertiser/Client : WWF Product/Service : WWF Entrant Company : GREY 141 GROUP SГЈo Paulo, BRAZIL Advertising Agency : GREY 141 GROUP SГЈo Paulo, BRAZIL
Name Company Position Pedro Cappeletti Grey 141 Chief Creative Officer Pedro Cappeletti Grey 141 Executive Creative Director Pedro Cappeletti Grey 141 Creative Director Daniel Perez Grey 141 Executive Creative Director Lucas Heck Grey 141 Art Director Eduardo Nose Grey 141 Art Director Marcos Piccinini Grey 141 Copywriter Guilherme Camargos Grey 141 Copywriter Paulo Amaral Grey 141 Copywriter Natacha Veiga Grey 141 RTVC Renata Ruas Grey 141 RTVC LetГcia Meira Grey 141 Account Director Raquel Abdala Grey 141 Account Manager Alberto Damasceno Grey 141 Account Supervisor Matheus Ruas Studio Fly Film Director
GOLDEN CHAINS
Advertiser : ALB Product : MUSIC VIDEO Entrant : CLM BBDO Boulogne-Billancourt, FRANCE Type of Entry : Best Use of Digital Direct Marketing Category : Websites, Microsites & Banners Title : GOLDEN CHAINS Advertiser/Client : ALB Product/Service : MUSIC VIDEO Entrant Company : CLM BBDO Boulogne-Billancourt, FRANCE Advertising Agency : CLM BBDO Boulogne-Billancourt, FRANCE
Name Company Position Matthieu Elkaim CLM BBDO Executive Creative Director Benjamin Marchal CLM BBDO Creative Director Olivier Lefebvre CLM BBDO Creative Director Julien Boissinot CLM BBDO Artistic Director Kevin Salembier CLM BBDO Copywriter Jean-Gabriel Saint-Paul CLM BBDO Head Of Production Anthony Hamelle CLM BBDO R&D Director Camille Darmante CLM BBDO Community Director Johnatan Broda Director Pierre Deshayes CLM BBDO Case Study Editor Carnibird Production Willy Morence Carnibird Executive Producer Acne Production Digital Production Green United Production Musical Editor Pierre Deshayes CLM BBDO Case Study Editor
CLASSICALS BEHIND THE CLASSICS
CLASSICALS BEHIND THE CLASSICS
Advertiser : BRAZILIAN SINPHONY ORCHESTRA Product : CLASSIC MUSIC CONCERTS Entrant : ARTPLAN Rio de Janeiro, BRAZIL Type of Entry : Best Use of Digital Direct Marketing Category : Websites, Microsites & Banners Title : CLASSICALS BEHIND THE CLASSICS Advertiser/Client : BRAZILIAN SINPHONY ORCHESTRA Product/Service : CLASSIC MUSIC CONCERTS Entrant Company : ARTPLAN Rio de Janeiro, BRAZIL Advertising Agency : ARTPLAN Rio de Janeiro, BRAZIL
Name Company Position Roberto Vilhena Artplan Executive Creative Director Alessandra Sadock Artplan Creative Director Gustavo Tirre Artplan Creative Director Augusto Correia Artplan Art Director/Copywriter Leonardo Marçal Artplan Art Director/Copywriter Rodrigo Lopes Artplan Art Director/Copywriter Ana Deccache Artplan Account Director Pedro Sharp Artplan Account Manager Bruno Foscaldo Artplan Photographer Tiago Pinheiro Artplan Media Kiko Lomba Tycoon Director Tycoon Production Company Ana Paula Hildebrandt Tycoon Account Manager Carolina Nigro Tycoon Account Manager Samara França Tycoon Producer Ralse Tycoon Editor
REAL BEAUTY SKETCHES
REAL BEAUTY SKETCHES
Advertiser : UNILEVER Product : DOVE MASTERBRAND Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Best Use of Digital Direct Marketing Category : Social Media & Viral Marketing Title : REAL BEAUTY SKETCHES Advertiser/Client : UNILEVER Product/Service : DOVE MASTERBRAND Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL
Name Company Position Anselmo Ramos Ogilvy Brasil Vice President/Creative Director Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Hugo Veiga Ogilvy Brasil Copywriter Diego Machado Ogilvy Brasil Art Director Gil Zamora Zamora Design Illustrator Veronica Beach/Renata Neumann/Libby Fine Ogilvy Brasil Producer Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Deborah Lederman Ogilvy Brasil Account Supervisor Mollie Hill Ogilvy Brasil Planner Daniel Tartaro Ogilvy Brasil Head Of Digital Wagner Gomes Ogilvy Brasil Project Manager Pablo Moura/Fred Celestino Ogilvy Brasil UDX John X Carey Paranoid US Director Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Supervisor Phillip Owens/Keith Kenniff Paranoid US Producer Sam Casas Lime Studio Sound Mix Sean Coleman Company 3 Color Grading Paul Kumpata Rock Paper Scissor Editorial Grading A52 Staff A52 Online
THE OREO BLACKOUT TWEET
THE OREO BLACKOUT TWEET
Advertiser : MONDELEZ INTERNATIONAL Product : OREO Entrant : 360i New York, USA Type of Entry : Best Use of Digital Direct Marketing Category : Social Media & Viral Marketing Title : THE OREO BLACKOUT TWEET Advertiser/Client : MONDELEZ INTERNATIONAL Product/Service : OREO Entrant Company : 360i New York, USA Advertising Agency : 360i New York, USA
Name Company Position Adam Kerj 360i Chief Creative Officer Michael Nuzzo 360i Group Creative Director Adam Gloo 360i Creative Director Nick Bayne 360i Senior Copywriter Maggie Walsh 360i Senior Strategist Leonardo Morejon 360i Community Supervisor Lexie Perez 360i Content Manager Sebastian Saldarriaga 360i Associate Community Manager Kevin Vuong 360i Community Management Intern Layne Harris 360i Technical Director Nick Panayotopoulos 360i Senior Copywriter Roberto Salas 360i Senior Art Director Sandra Ciconte 360i Group Account Director Celeste Pulman 360i Account Director
DRIVING DOGS
DRIVING DOGS
Advertiser : SPCA / MINI NEW ZEALAND Product : PUBLIC AWARENESS / PET ADOPTION Entrant : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Best Use of Digital Direct Marketing Category : Social Media & Viral Marketing Title : DRIVING DOGS Advertiser/Client : SPCA / MINI NEW ZEALAND Product/Service : PUBLIC AWARENESS / PET ADOPTION Entrant Company : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND
Name Company Position James Mok Draftfcb New Zealand Asia Pacific Executive Creative Director Tony Clewett Draftfcb New Zealand Executive Creative Director Regan Grafton Draftfcb New Zealand Executive Creative Director Matt Williams Draftfcb New Zealand Creative Peter Vegas Draftfcb New Zealand Creative Marco Siraky Draftfcb New Zealand Senior Motion Graphics Designer Blair Walker Draftfcb New Zealand Head Of Post Production Nick McFarlane Draftfcb New Zealand Senior Designer Catherine Chi Draftfcb New Zealand Interactive Designer Toby Sellers Draftfcb New Zealand Group Account Director Sally Willis Draftfcb New Zealand Account Director Stephanie Hueber Draftfcb New Zealand Account Manager Angela Spain Draftfcb New Zealand General Manager PR Eloise Hay Draftfcb New Zealand Account Manager PR Rachel Leyland Draftfcb New Zealand Media Manager Rufus Chuter Draftfcb New Zealand Communications Planning Director Simon Teagle Draftfcb New Zealand General Manager Media Harri Owen Draftfcb New Zealand Head Of Digital And Content Steph Pearson Draftfcb New Zealand Senior Digital Media Planner/Buyer Sam Boniface Draftfcb New Zealand Digital And Social Media Campaign Manager
FACEBOOK 1914
FACEBOOK 1914
Advertiser : MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Product : MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Entrant : DDB PARIS, FRANCE Type of Entry : Best Use of Digital Direct Marketing Category : Social Media & Viral Marketing Title : FACEBOOK 1914 Advertiser/Client : MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Product/Service : MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Entrant Company : DDB PARIS, FRANCE Advertising Agency : DDB PARIS, FRANCE
Name Company Position Alexandre HervГ© DDB Paris Executive Creative Director Emmanuel Courteau DDB Paris Art Director Jean-Francois Bouchet DDB Paris Copywriter Alice Labau DDB Paris Art Director Assistant Marion Meyer DDB Paris Community Manager Jean-Christophe Graebling DDB Paris Community Manager Jean-Luc Bravi DDB Paris Account Supervisor MarlГЁne Bertranine DDB Paris Account Supervisor Michel Rouger MusГ©e De La Grande Guerre Du Pays De Meaux Advertiser's Supervisor Lyse Hautecoeur MusГ©e De La Grande Guerre Du Pays De Meaux Advertiser's Supervisor Collection Of The Museum Of The Great War/Meaux. Special Thanks To Jean-Pierre Verney/Historian/Specialist Of WWI -
NIKE+ KINECT TRAINING
NIKE+ KINECT TRAINING
Advertiser : NIKE Product : FITNESS TITLE FOR XBOX 360 Entrant : AKQA London, UNITED KINGDOM Type of Entry : Best Use of Digital Direct Marketing Category : Other Digital Platforms Title : NIKE+ KINECT TRAINING Advertiser/Client : NIKE Product/Service : FITNESS TITLE FOR XBOX 360 Entrant Company : AKQA London, UNITED KINGDOM Advertising Agency : AKQA London, UNITED KINGDOM
Name Company Position Geoff Northcott AKQA International Client Partner Brian Snyder AKQA Senior Account Director Duan Evans AKQA Executive Creative Director Robert Thomsen AKQA Associate Creative Director Xavier Jacob AKQA Senior Art Director James Chorley AKQA Art Director Patrick Lendrum AKQA Senior Designer Hari Bajwa AKQA Senior Copywriter Stephanie Lindgren AKQA Designer Ben Gonshaw AKQA Game Designer Taraneh Khosrowshahi AKQA Senior Project Manager Ben Parisot AKQA Designer Alex Wills AKQA Associate Creative Director Matt Lodder AKQA Programme Director Matt Fox AKQA Senior Creative Mark Nicholson AKQA Senior Creative Nico Westerman AKQA Senior Strategic Planner Seb Kemmler AKQA Senior Strategic Planner Dan Hill AKQA Planning Director
FAIR GO BRO
FAIR GO BRO
Advertiser : VIRGIN MOBILE AUSTRALIA Product : VIRGIN MOBILE Entrant : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA Type of Entry : Strategy Category : Acquisitions Title : FAIR GO BRO Advertiser/Client : VIRGIN MOBILE AUSTRALIA Product/Service : VIRGIN MOBILE Entrant Company : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA Advertising Agency : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA PR Agency : ONE GREEN BEAN Sydney, AUSTRALIA
Name Company Position Steve Coll Havas Worldwide Australia Executive Creative Director Kat Thomas One Green Bean Executive Creative Director Lucas Jatoba Havas Worldwide Australia Creative Ben Pearce Havas Worldwide Australia Creative Jack Nunn Havas Worldwide Australia Creative Will Brown Havas Worldwide Australia Interactive Art Director Stan Cheung Havas Worldwide Australia Interactive Art Director Glue Society (Matt Devine) Director Igor Jadue-Lilo Director Of Photography Darren Cole Havas Worldwide Australia Designer Jon Wilson Havas Worldwide Australia Designer Alex Kember Revolver Production Producer Monique Pardavi Havas Worldwide Australia Head Of TV Bernard Garry The Editors Editor Revolver / Oblique / Will O'Rourke Production House Warrick Nicholson Havas Worldwide Australia Print Producer Scott McIntyre/Ross Jauncey/Josh Sandford/Matt Holmes Havas Worldwide Australia Account Team David Scribner/Nicole Bardsley/Tracy Hall/Ashley Killeen Virgin Mobile Australia Client Janyon Boshoff Photographer
FACEBOOK 1914
FACEBOOK 1914
Advertiser : MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Product : MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Entrant : DDB PARIS, FRANCE Type of Entry : Strategy Category : Best Low Budget Campaign Title : FACEBOOK 1914 Advertiser/Client : MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Product/Service : MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX Entrant Company : DDB PARIS, FRANCE Advertising Agency : DDB PARIS, FRANCE
Name Company Position Alexandre HervГ© DDB Paris Executive Creative Director Emmanuel Courteau DDB Paris Art Director Jean-Francois Bouchet DDB Paris Copywriter Alice Labau DDB Paris Art Director Assistant Marion Meyer DDB Paris Community Manager Jean-Christophe Graebling DDB Paris Community Manager Jean-Luc Bravi DDB Paris Account Supervisor MarlГЁne Bertranine DDB Paris Account Supervisor Michel Rouger MusГ©e De La Grande Guerre Du Pays De Meaux Advertiser's Supervisor Lyse Hautecoeur MusГ©e De La Grande Guerre Du Pays De Meaux Advertiser's Supervisor Collection Of The Museum Of The Great War/Meaux. Special Thanks To Jean-Pierre Verney/Historian/Specialist Of WWI
OREO DAILY TWIST
OREO DAILY TWIST
Advertiser : MONDELEZ INTERNATIONAL Product : OREO Entrant : DRAFTFCB New York, USA Type of Entry : Product & Service Category : Fast Moving Consumer Goods Title : OREO DAILY TWIST Advertiser/Client : MONDELEZ INTERNATIONAL Product/Service : OREO Entrant Company : DRAFTFCB New York, USA Advertising Agency : DRAFTFCB New York, USA
Name Company Position Paul Yates MediaVest Associate Media Director Virginia Carey MediaVest Vice President/Communications Director Sarah Yaffe Weber Shandwick Chicago Vice President/Consumer Kris Garvey Weber Shandwick Chicago Deputy General Manager/Consumer Sandra Ciconte 360i Group Account Director Sarah Hofstetter 360i President Lori Johnson Draftfcb New York Account Director Susan Polachek Draftfcb New York Senior Vice President/Group Management Director Auro Trini-Castelli Draftfcb New York Senior Vice President/Global Strategy Director Mike Lubrano Draftfcb New York Art Director Noel Potts Draftfcb New York Senior Copywriter Jackie Anzaldi Draftfcb New York Senior Art Director Jared Isle Draftfcb New York Senior Art Director Megan Sheehan Draftfcb New York Creative Director Jill Applebaum Draftfcb New York Senior Vice President/Group Creative Director Danielle Brown MondelД“z International Senior Associate/Brand Manager Jennifer Hull MondelД“z International Brand Manager Cindy Chen MondelД“z International Director Lisa Mann MondelД“z International Vice President/Nabisco Cookies
FAIR GO BRO
FAIR GO BRO
Advertiser : VIRGIN MOBILE AUSTRALIA Product : VIRGIN MOBILE Entrant : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA Type of Entry : Product & Service Category : Commercial Public Services, incl. Healthcare & Medical Title : FAIR GO BRO Advertiser/Client : VIRGIN MOBILE AUSTRALIA Product/Service : VIRGIN MOBILE Entrant Company : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA Advertising Agency : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA PR Agency : ONE GREEN BEAN Sydney, AUSTRALIA
Name Company Position Steve Coll Havas Worldwide Australia Executive Creative Director Kat Thomas One Green Bean Executive Creative Director Lucas Jatoba Havas Worldwide Australia Creative Ben Pearce Havas Worldwide Australia Creative Jack Nunn Havas Worldwide Australia Creative Will Brown Havas Worldwide Australia Interactive Art Director Stan Cheung Havas Worldwide Australia Interactive Art Director Glue Society (Matt Devine) Director Igor Jadue-Lilo Director Of Photography Darren Cole Havas Worldwide Australia Designer Jon Wilson Havas Worldwide Australia Designer Alex Kember Revolver Production Producer Monique Pardavi Havas Worldwide Australia Head Of TV Bernard Garry The Editors Editor Revolver / Oblique / Will O'Rourke Production House Warrick Nicholson Havas Worldwide Australia Print Producer Scott McIntyre/Ross Jauncey/Josh Sandford/Matt Holmes Havas Worldwide Australia Account Team David Scribner/Nicole Bardsley/Tracy Hall/Ashley Killeen Virgin Mobile Australia Client Janyon Boshoff Photographer
8 MILLION PROTAGONISTS
8 MILLION PROTAGONISTS
Advertiser : VILLAGE VOICE NEWSPAPER Product : VILLAGE VOICE NEWSPAPER Entrant : LEO BURNETT NEW YORK, USA Type of Entry : Product & Service Category : Publications & Media Title : 8 MILLION PROTAGONISTS Advertiser/Client : VILLAGE VOICE NEWSPAPER Product/Service : VILLAGE VOICE NEWSPAPER Entrant Company : LEO BURNETT NEW YORK, USA Advertising Agency : LEO BURNETT NEW YORK, USA
Name Company Position Jay Benjamin Leo Burnett New York Chief Creative Officer Michael Canning Leo Burnett New York Executive Creative Director/Copywriter Kieran Antill Leo Burnett New York Executive Creative Director/Art Director Tom Flanagan Leo Burnett New York Managing Director Emily Brau Leo Burnett New York Account Executive Jeremy Fox Leo Burnett New York Executive Producer Stian Bugten Leo Burnett New York Senior Art Director Simen Braathen Leo Burnett New York Copywriter Shaina Stigler Leo Burnett New York Producer Tom Pina Leo Burnett New York Production Assistant/Editor Steven Jordao Leo Burnett New York Designer Max Goodwin Leo Burnett New York Cultural Architect Avant Web Developer LB Entertainment / Bill Thomas / Radical Media Production Company Comma Music / Motive / Big Foot / Mophonics / Sofie Zamchick / World War / Dara Hartman / Maryanna Sokol Music/Music Production Heard City Sound Mix Josh Fromson Village Voice Newspaper Publisher Caitlin Gallo Script Writer Stephen Bishop Seely Director Jimmy Burgio Choreographer
IMMORTAL FANS
Immortal fans
Advertiser : SPORT CLUB RECIFE Product : FOOTBALL CLUB Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Product & Service Category : Corporate Image & Information Title : IMMORTAL FANS Advertiser/Client : SPORT CLUB RECIFE Product/Service : FOOTBALL CLUB Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL
Name Company Position Anselmo Ramos Ogilvy Brasil Chief Creative Director Paco Conde/Roberto Fernandez Ogilvy Brasil Executive Creative Director João Coutinho Ogilvy Brasil Art Director Paco Conde Ogilvy Brasil Copywriter Gilberto Filho/Patricia Cortes/Veronica Beach/Renata Neumann Ogilvy Brasil Producer Luis Carlos Franco Ogilvy Brasil General Manager Ana Paula Perdigão Ogilvy Brasil Group Account Director Mauro Frota/Amanda Madeiros Ogilvy Brasil Account Director Daniel Tartaro/Tatiana Michelan Ogilvy Brasil Head Of Digital Renata Rolin Ogilvy Brasil Project Manager Tomaz Praça Ogilvy Brasil Account Digital Rodrigo Lima Ogilvy Brasil Uxd Designer Bruno Cunha/Camila Coelho Ogilvy Brasil Planning Pablo Moura Ogilvy Brasil UXD Director Gabriel Freire Sport Club Recife Marketing Manager Alê Braga/Deko Schmidt/Marcela Borseau Homem De Lata Krystn Wagenberg/Marcela Borseau/Jacks Genega/Casey Cayko Lost Planet Tulio Inoue/Thiago Bancaro/Guilherme Todorov Ogilvy Brasil Motion Designer Lucas Duque/Bernardo Massot/Geraldo Cortes Sonido Greg Moore/Jamie Masters/Greg Moore Adelphoi Music
REAL BEAUTY SKETCHES
REAL BEAUTY SKETCHES
Advertiser : UNILEVER Product : DOVE MASTERBRAND Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Product & Service Category : Corporate Image & Information Title : REAL BEAUTY SKETCHES Advertiser/Client : UNILEVER Product/Service : DOVE MASTERBRAND Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL
Name Company Position Anselmo Ramos Ogilvy Brasil Vp Creative Director Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Hugo Veiga Ogilvy Brasil Copywriter Diego Machado Ogilvy Brasil Art Director Gil Zamora Zamora Design Illustrator Veronica Beach/Renata Neumann/Libby Fine Ogilvy Brasil Producer Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Deborah Lederman Ogilvy Brasil Account Supervisor Mollie Hill Ogilvy Brasil Planner Daniel Tartaro Ogilvy Brasil Head Of Digital Wagner Gomes Ogilvy Brasil Project Manager Pablo Moura/Fred Celestino Ogilvy Brasil UDX John X Carey Paranoid US Director Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Supervisor Phillip Owens/Keith Kenniff Paranoid US Producer Sam Casas Lime Studio Sound Mix Sean Coleman Company 3 Color Grading Paul Kumpata Rock Paper Scissor Editorial Grading A52 Staff A52 Online
DAYS OF HOPE
DAYS OF HOPE
Advertiser : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant : SAATCHI & SAATCHI Berlin, GERMANY Type of Entry : Product & Service Category : Charities Title : DAYS OF HOPE Advertiser/Client : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product/Service : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant Company : SAATCHI & SAATCHI Berlin, GERMANY Advertising Agency : SAATCHI & SAATCHI Berlin, GERMANY
Name Company Position Oliver Kapusta Saatchi & Saatchi Berlin Executive Creative Director Anne Petri Saatchi & Saatchi Berlin Creative Director Christopher Jones Saatchi & Saatchi Berlin Art Director Kathrin Schaller Saatchi & Saatchi Berlin Copywriter Heidi Tzavella Saatchi & Saatchi Berlin International Co-ordination Michael Samak/Anke Schrot/Inken Dachsel/Theresa Helmich Saatchi & Saatchi Berlin Accounts Sarah Roth Profenius/Michael Maschke Saatchi & Saatchi Berlin Producer Luca Danscher/Lukas Remie/Stephan Krause Parasol Island Berlin Camera/Film Editing Jonathan Wulfes Parasol Island Berlin Composer/Sounddesign SГёren Haxholm/Denis Guth Parasol Island Berlin Production/Director Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/JГјrg Aemmer Saatchi & Saatchi EMEA Executive Creative Director/Creative Director Zarko Veljkovic/Dragana Petkovic//FrГ©deric Nogier/Laura Iane/Marius Tianu/Catali Saatchi & Saatchi EMEA Creative Department Konrad Kalinowski/Ana Mijajlovic Saatchi & Saatchi EMEA Project Leader/Media Zorica Marjanovic/Sonja Milovic/Ivana Minovic/Pascal Schaub/Stephanie Weber/Soni Saatchi & Saatchi EMEA Account/Management Max Olech/Tanya Moseeva/Nikola Zmajevic/Felix Freese Saatchi & Saatchi EMEA Copywriter Dmitry Panteleenka Saatchi & Saatchi EMEA Video Designer Kristina Vorobyova/Yana Brekotkina/Larisa Petrini/Ramona Dumitru/Antonia Tucheac Saatchi & Saatchi EMEA Public Relations/Communication Ivan Zornic/Nemanja Stojanovic Saatchi & Saatchi EMEA Production
MY BLOOD IS RED AND BLACK
MY BLOOD IS RED AND BLACK
Advertiser : HEMOBA / ESPORTE CLUBE VITГ“RIA Product : FOOTBALL TEAM Entrant : LEO BURNETT TAILOR MADE SГЈo Paulo, BRAZIL Type of Entry : Product & Service Category : Public Health & Safety, Public Awareness Messages Title : MY BLOOD IS RED AND BLACK Advertiser/Client : HEMOBA / ESPORTE CLUBE VITГ“RIA Product/Service : FOOTBALL TEAM Entrant Company : LEO BURNETT TAILOR MADE SГЈo Paulo, BRAZIL Advertising Agency : LEO BURNETT TAILOR MADE SГЈo Paulo, BRAZIL
Name Company Position Marcelo Reis Leo Burnett Tailor Made Chief Creative Officer Guilherme Jahara Leo Burnett Tailor Made Executive Creative Director Marcelo Reis/Guilherme Jahara/Rodrigo Jatene Leo Burnett Tailor Made Creative Directors Rodolfo Fernandes/Alexandre Pagano/Guilherme Jahara Leo Burnett Tailor Made Art Directors Erick Mendonça/João Caetano Brasil Leo Burnett Tailor Made Copywriters Pablo Artega/Junior Bottura/Anelene Putini Leo Burnett Tailor Made Account Fernando Sales/André Massuda Leo Burnett Tailor Made Media Marcello Magalhães/Tiago Lara/Manuela Gambagorte Leo Burnett Tailor Made Planner Celso Groba/Maria Fernanda Moura/Rafael Messias/Camila Aquino Leo Burnett Tailor Made Agency Producer Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/Alexi Portel Hemoba / Esporte Clube Vitória Client´s Approval Bia Flecha/Fernando Sanches Vetor Zero / Brasileira Filmes Production Company Gabriel Teixeira Photography Audioboutique Sound Company Wagner Moura Locutor
8 MILLION PROTAGONISTS
8 MILLION PROTAGONISTS
Advertiser : VILLAGE VOICE NEWSPAPER Product : VILLAGE VOICE NEWSPAPER Entrant : LEO BURNETT NEW YORK, USA Type of Entry : Best Integrated Campaign Category : Best Integrated Campaign Led by Direct Marketing Title : 8 MILLION PROTAGONISTS Advertiser/Client : VILLAGE VOICE NEWSPAPER Product/Service : VILLAGE VOICE NEWSPAPER Entrant Company : LEO BURNETT NEW YORK, USA Advertising Agency : LEO BURNETT NEW YORK, USA
Name Company Position Jay Benjamin Leo Burnett New York Chief Creative Officer Michael Canning Leo Burnett New York Executive Creative Director/Copywriter Kieran Antill Leo Burnett New York Executive Creative Director/Art Director Tom Flanagan Leo Burnett New York Managing Director Emily Brau Leo Burnett New York Account Executive Jeremy Fox Leo Burnett New York Executive Producer Stian Bugten Leo Burnett New York Senior Art Director Simen Braathen Leo Burnett New York Copywriter Shaina Stigler Leo Burnett New York Producer Tom Pina Leo Burnett New York Production Assistant/Editor Steven Jordao Leo Burnett New York Designer Max Goodwin Leo Burnett New York Cultural Architect Avant Web Developer LB Entertainment / Bill Thomas / Radical Media Production Company Comma Music / Motive / Big Foot / Mophonics / Sofie Zamchick / World War / Dara Hartman / Maryanna Sokol Music/Music Production Heard City Sound Mix Josh Fromson Village Voice Newspaper Publisher Caitlin Gallo Script Writer Stephen Bishop Seely Director Jimmy Burgio Choreographer
Bronze
THE FASTEST CHRISTMAS SONG
BMW MAKING-OF THE FASTEST CHRISTMAS SONG IN THE WORLD
Advertiser : BMW Product : BMW M135I Entrant : DRAFTFCB/LOWE ZГјrich, SWITZERLAND Type of Entry : Best Use of Direct Marketing Category : Flat Mailing Title : THE FASTEST CHRISTMAS SONG Advertiser/Client : BMW Product/Service : BMW M135I Entrant Company : DRAFTFCB/LOWE ZГјrich, SWITZERLAND Advertising Agency : DRAFTFCB/LOWE ZГјrich, SWITZERLAND
Name Company Position Maximilian Kortmann Draftfcb Lowe Zurich Copywriter Christoff Strukamp Draftfcb Lowe Zurich Art Director Dennis Lueck Draftfcb Lowe Zurich Executive Creative Director
MAP OF CORRUPTION
VIDEO
Advertiser : FIORUCCI FOOD Product : COLD-CUTS Entrant : McCANN WORLDGROUP Milan, ITALY Type of Entry : Best Use of Direct Marketing Category : Flat Mailing Title : MAP OF CORRUPTION Advertiser/Client : FIORUCCI FOOD Product/Service : COLD-CUTS Entrant Company : McCANN WORLDGROUP Milan, ITALY Advertising Agency : McCANN WORLDGROUP Milan, ITALY
Name Company Position Alex Brunori McCann Worldgroup Italia Executive Creative Director Gaetano Del Pizzo McCann Worldgroup Italia Creative Director/Art Director Gianluca Ruggiero McCann Worldgroup Italia Head Of Strategy/COO Francesca Pagliarini McCann Worldgroup Italia Copywriter Riccardo Daverio McCann Worldgroup Italia Art Director Jan Mattassi McCann Worldgroup Italia Copywriter Celeste Bertolini McCann Worldgroup Italia PR/Media Relation Roberta Cutuli/Moony Cusano McCann Worldgroup Italia Client Director/Account Supervisor Simone Fatone McCann Worldgroup Italia Editor Case Video Giorgia Lupi Accurat Head Of Design Simone Quadri Accurat Head Of Data Analist Gabriele Rossi Accurat Executive Producer Marco Vettorello Accurat Data Web Analysis Marco Bernardi Accurat Information Design Davide Ciuffi Accurat Content And Data Research Federica Fragapane Accurat Information Design Francesco Majno Accurat Information Design Emanuela Papone Accurat Project Management Elisa Raciti Accurat Content And Data Research Teo Riva Accurat Visual Design
PANTONE QUEEN
Pantone, "Pantone Queen"
Advertiser : PANTONE Product : PANTONE Entrant : LEO BURNETT LONDON, UNITED KINGDOM Type of Entry : Best Use of Direct Marketing Category : Dimensional Mailing Title : PANTONE QUEEN Advertiser/Client : PANTONE Product/Service : PANTONE Entrant Company : LEO BURNETT LONDON, UNITED KINGDOM Advertising Agency : LEO BURNETT LONDON, UNITED KINGDOM
Name Company Position Justin Tindall Leo Burnett London Executive Creative Director Will Thacker Leo Burnett London Art Director Blake Waters Leo Burnett London Copywriter Janice Capewell Leo Burnett London Producer Chris Dale Leo Burnett London Producer
POOPS EXPRESS
POOPS EXPRESS
Advertiser : BRUNETE'S CITY COUNCIL Product : CIVIC AWARENESS CAMPAIGN Entrant : McCANN ERICKSON MADRID, SPAIN Type of Entry : Best Use of Direct Marketing Category : Dimensional Mailing Title : POOPS EXPRESS Advertiser/Client : BRUNETE'S CITY COUNCIL Product/Service : CIVIC AWARENESS CAMPAIGN Entrant Company : McCANN ERICKSON MADRID, SPAIN Advertising Agency : McCANN ERICKSON MADRID, SPAIN
Name Company Position MГіnica Moro McCann Madrid Chief Creative Officer Raquel MartГnez/Jon Lavin McCann Madrid Executive Creative Directors Mikel EchevarrГa McCann Madrid Creative Director/Copywriter Ricardo Rovira McCann Madrid Art Director Juanjo Ocio Film House Director Javier Pascual McCann Madrid Account Director
POTABLE WATER GENERATOR
VIDEO
Advertiser : THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY Product : ADMISSIONS 2013 Entrant : MAYO DRAFTFCB Lima, PERU Type of Entry : Best Use of Direct Marketing Category : Ambient Media: large scale Title : POTABLE WATER GENERATOR Advertiser/Client : THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY Product/Service : ADMISSIONS 2013 Entrant Company : MAYO DRAFTFCB Lima, PERU Advertising Agency : MAYO DRAFTFCB Lima, PERU
Name Company Position Juan Christmann All Awards Consultant Rafael Gutierrez Media Connection / BPN Media Planner Jessica Arismendiz Media Connection / BPN Media Supervisor Gloria Herrera Media Connection / BPN General Manager Audiopost Music Santiago Ramirez Real Music Composer Cesar Centurion Mayo Draftfcb Account Supervisor Ines Lertora Mayo Draftfcb Account Manager Diego Santillan Mayo Draftfcb Video Editor Mayra Carbone Mayo Draftfcb Video Editor Juan Donalisio Mayo Draftfcb Art Director Alejandro Aponte Mayo Draftfcb Copywriter Juan Donalisio Mayo Draftfcb Creative Director Alejandro Aponte Mayo Draftfcb Creative Director Humberto Polar Mayo Draftfcb Chief Creative Officer
BRIDGE OF LIFE
BRIDGE OF LIFE
Advertiser : SAMSUNG LIFE INSURANCE Product : SAMSUNG LIFE INSURANCE Entrant : CHEIL WORLDWIDE Seoul, SOUTH KOREA Type of Entry : Best Use of Direct Marketing Category : Ambient Media: large scale Title : BRIDGE OF LIFE Advertiser/Client : SAMSUNG LIFE INSURANCE Product/Service : SAMSUNG LIFE INSURANCE Entrant Company : CHEIL WORLDWIDE Seoul, SOUTH KOREA Advertising Agency : CHEIL WORLDWIDE Seoul, SOUTH KOREA
Name Company Position Jeongkeun Yoo Cheil Worldwide Chief Creative Officer Thomas Hongtack Kim Cheil Worldwide Executive Creative Director Joohoon Lee Cheil Worldwide Creative Director Hyungkyun Oh Cheil Worldwide Art Director Jaeyeon Kim Cheil Worldwide Art Director Minjoo Kim Cheil Worldwide Art Director Jiyeon Choi Cheil Worldwide Art Director Jinwoo Ryu Cheil Worldwide Art Director Chaehoon Lee Cheil Worldwide Art Director Youngjun Kim Cheil Worldwide Copywriter Yukyung Joo Cheil Worldwide Copywriter Yongkyu Choi Cheil Worldwide Copywriter Jieun Park Cheil Worldwide Copywriter Jungho Park Cheil Worldwide Account Director Kyungtae Kim Cheil Worldwide Account Executive Inyoung Lee Cheil Worldwide Account Executive Chang-Hwa Yeo EX Creative Technical Director Taejin Kang EX Creative Technical Designer Myeongjoon Joo EX Creative Technical Designer
DIGITAL PUBLIC LIBRARY
DIGITAL PUBLIC LIBRARY
Advertiser : VODAFONE ROMANIA Product : MOBILE INTERNET Entrant : McCANN ERICKSON Bucharest, ROMANIA Type of Entry : Best Use of Direct Marketing Category : Ambient Media: large scale Title : DIGITAL PUBLIC LIBRARY Advertiser/Client : VODAFONE ROMANIA Product/Service : MOBILE INTERNET Entrant Company : McCANN ERICKSON Bucharest, ROMANIA Advertising Agency : McCANN ERICKSON Bucharest, ROMANIA
Name Company Position Adrian Botan BV McCann Erickson Creative Partner Catalin Dobre BV McCann Erickson Executive Creative Director Ioana Filip BV McCann Erickson Group Creative Director Ionut Cojocaru BV McCann Erickson Art Director Dana Hogea BV McCann Erickson Client Service Director Doina Ionescu BV McCann Erickson Group Account Director Andreea Spilca BV McCann Erickson Account Executive Roxana Zaharia BV McCann Erickson Photo Producer Anca Dumitrache Universal Media Group Account Director Adelina Din Universal Media Media Manager Gabriel Andrei Universal Media Out-Of-Home Buying Director Lucia Bogdaneanu Universal Media Out-Of-Home Buyer Carmen Bistrian BV McCann Erickson Corporate Public Relations Manager
HELPING HANDS
HELPING HANDS
Advertiser : DUESSELDORFER TAFEL Product : DUESSELDORFER TAFEL Entrant : OGILVY GERMANY DГјsseldorf, GERMANY Type of Entry : Best Use of Direct Marketing Category : Ambient Media: small scale Title : HELPING HANDS Advertiser/Client : DUESSELDORFER TAFEL Product/Service : DUESSELDORFER TAFEL Entrant Company : OGILVY GERMANY DГјsseldorf, GERMANY Advertising Agency : OGILVY GERMANY DГјsseldorf, GERMANY
Name Company Position Dr. Stephan Vogel Ogilvy & Mather Germany Chief Creative Officer Thomas Schwarz Ogilvy & Mather Advertising Executive Creative Director Markus Bredenbals Ogilvy & Mather Advertising Creative Director Jessica Neubauer Ogilvy & Mather Advertising Art Director/Illustrator Piet Fischer Ogilvy & Mather Advertising Copywriter Viktoria Maly Ogilvy & Mather Advertising Illustration Anke Kremer Ogilvy & Mather Advertising Account Manager Carol Redfield Ogilvy & Mather Advertising Art Buyer Mario Kaltenbach Redworks Agency Producer
SHOPELSEWHERE.HK
SHOPELSEWHERE.HK
Advertiser : SHOPELSEWHERE.HK Product : FASHION Entrant : OGILVY & MATHER GROUP HONG KONG, HONG KONG Type of Entry : Best Use of Digital Direct Marketing Category : Mobile Marketing Title : SHOPELSEWHERE.HK Advertiser/Client : SHOPELSEWHERE.HK Product/Service : FASHION Entrant Company : OGILVY & MATHER GROUP HONG KONG, HONG KONG Advertising Agency : OGILVY & MATHER GROUP HONG KONG, HONG KONG Advertising Agency 2 : OGILVYACTION Hong Kong, HONG KONG
Name Company Position Reed Collins Ogilvy & Mather Group Hong Kong Chief Creative Officer Daniel Comar OgilvyAction Asia Pacific Regional Executive Creative Director Mehdi Lamloum Social@Ogilvy Asia Pacific Creative Director Tyler Whitlock Social@Ogilvy Asia Pacific Digital Creative Jonathan Evans Redworks Hong Kong Associate Creative Director Josh Thomas Redworks Hong Kong Senior Digital Art Director Stuart Howe Redworks Hong Kong Editor Andy Reynolds The Brand Union Hong Kong Creative Director Pedro Lopes Pereira The Brand Union Hong Kong Senior Designer Jarrod Reginald OgilvyAction Malaysia Senior Art Director Michelle Lim-Chua OgilvyAction Malaysia Senior Copywriter Elle Poon OgilvyAction Malaysia Senior Designer Kenny Foo OgilvyAction Malaysia Senior Designer David Paysant OgilvyAction Hong Kong Managing Director Harshad Sreedharan OgilvyAction Hong Kong Group Account Director Olivia Paul OgilvyAction Hong Kong Account Executive
WEATHER TO WAKE
WEATHER TO WAKE
Advertiser : METSERVICE Product : METEOROLOGICAL SERVICE Entrant : Y&R NZ Auckland, NEW ZEALAND Type of Entry : Best Use of Digital Direct Marketing Category : Mobile Marketing Title : WEATHER TO WAKE Advertiser/Client : METSERVICE Product/Service : METEOROLOGICAL SERVICE Entrant Company : Y&R NZ Auckland, NEW ZEALAND Advertising Agency : Y&R NZ Auckland, NEW ZEALAND
Name Company Position Josh Moore Y&R Executive Creative Director Scott Henderson Y&R Creative Director Lisa Dupre Y&R Art Director Jason Wells Y&R Creative Planner Musonda Katongo Y&R Head Of Design Bruce Murray Y&R Executive Digital Producer Steph Patton Y&R Senior Account Manager Tom Paine Y&R Associate Creative Director Maria Ward Y&R Creative Director Leon Williams Y&R Designer
SECOND-LIFE APPS
SECOND-LIFE APPS
Advertiser : REBORN Product : ORGAN DONATION FOUNDATION Entrant : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Type of Entry : Best Use of Digital Direct Marketing Category : Mobile Marketing Title : SECOND-LIFE APPS Advertiser/Client : REBORN Product/Service : ORGAN DONATION FOUNDATION Entrant Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Advertising Agency : DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Name Company Position Katrien Bottez/Geoffrey Hantson Duval Guillaume Executive Creative Director Jan Schoofs Duval Guillaume Copywriter Toon Leysen Duval Guillaume Art Director Nathalie Rahbani Duval Guillaume Account Director Bart Vermijlen Duval Guillaume Digital Producer Stijn Janssens/Jasper Vanhauwaert Duval Guillaume Multimedia Developers Appstrakt/Appmiral Appstrakt/Appmiral Production Isbells Zeal Records Music
IMMORTAL FANS
Immortal fans
Advertiser : SPORT CLUB RECIFE Product : FOOTBALL CLUB Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Best Use of Digital Direct Marketing Category : Social Media & Viral Marketing Title : IMMORTAL FANS Advertiser/Client : SPORT CLUB RECIFE Product/Service : FOOTBALL CLUB Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL
Name Company Position Anselmo Ramos Ogilvy Brasil Chief Creative Director Paco Conde/Roberto Fernandez Ogilvy Brasil Executive Creative Director João Coutinho Ogilvy Brasil Art Director Paco Conde Ogilvy Brasil Copywriter Gilberto Filho/Patricia Cortes/Veronica Beach/Renata Neumann Ogilvy Brasil Producer Luis Carlos Franco Ogilvy Brasil General Manager Ana Paula Perdigão Ogilvy Brasil Group Account Director Mauro Frota/Amanda Madeiros Ogilvy Brasil Account Director Daniel Tartaro/Tatiana Michelan Ogilvy Brasil Head Of Digital Renata Rolin Ogilvy Brasil Project Manager Tomaz Praça Ogilvy Brasil Account Digital Rodrigo Lima Ogilvy Brasil Uxd Designer Bruno Cunha/Camila Coelho Ogilvy Brasil Planning Pablo Moura Ogilvy Brasil Uxd Director Gabriel Freire Sport Club Recife Marketing Manager Alê Braga/Deko Schmidt/Marcela Borseau Homem De Lata Homem De Lata Krystn Wagenberg/Marcela Borseau/Jacks Genega/Casey Cayko Lost Planet Lost Planet Tulio Inoue/Thiago Bancaro/Guilherme Todorov Ogilvy Brasil Motion Designer Lucas Duque/Bernardo Massot/Geraldo Cortes Sonido Sonido Greg Moore/Jamie Masters/Greg Moore Adelphoi Music Adelphoi Music
SKY LIVESPOTS
Advertiser : SKY Product : SKY Entrant : SERVICEPLAN Munich, GERMANY Type of Entry : Strategy Category : Acquisitions Title : SKY LIVESPOTS Advertiser/Client : SKY Product/Service : SKY Entrant Company : SERVICEPLAN Munich, GERMANY Advertising Agency : SERVICEPLAN Munich, GERMANY
Name Company Position Frank Dammann Sky Teamlead Champions League Julia Boettger Sky Production Manager Sports Sabine Schernthaner Sky Senior Manager Campaign Communications Benno Unterforsthuber Sky Senior Manager Content Marketing Esther Henze Sky Director Campaign Communications/Social Media Ivo Hoevel Sky Senior Vice President Marketing Daniel Epailly Mindshare Media Agency Florian Panier Serviceplan Agency Producer Andreas Heuschneider Serviceplan Graphic Design Alexander Wieland/Katrin Eberbach/Felix Emmerlich Serviceplan Account Supervisor Franz Roeppischer Serviceplan Art Director Lorenz Langgartner/Frank Seiler Serviceplan Copywriter Sandra Loibl/Oliver Palmer Serviceplan Creative Director Matthias Harbeck Serviceplan Executive Creative Director Alexander Schill Serviceplan Chief Creative Officer
DEMAND EQUAL PAY
DEMAND EQUAL PAY
Advertiser : YWCA AUCKLAND Product : CHARITY Entrant : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Strategy Category : Best Low Budget Campaign Title : DEMAND EQUAL PAY Advertiser/Client : YWCA AUCKLAND Product/Service : CHARITY Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Name Company Position Andy Fackrell DDB Group New Zealand Executive Creative Director Steve Kane DDB Group New Zealand Creative Director Jonathan McMahon DDB Group New Zealand Copywriter/Art Director Lisa Fedyszyn DDB Group New Zealand Copywriter/Art Director Toby Morris DDB Group New Zealand Copywriter/Art Director Simone Louis DDB Group New Zealand Copywriter/Art Director Jane Mill DDB Group New Zealand Agency Producer Jenny Travers DDB Group New Zealand Account Director Andy Robilliard DDB Group New Zealand Print Producer Amanda Summersby DDB Group New Zealand Print Designer Aaron Goldring DDB Group New Zealand / RAPP Tribal Creative Director Matt Webster DDB Group New Zealand / RAPP Tribal Copywriter/Art Director Ben Barnes DDB Group New Zealand / RAPP Tribal Art Director/Copywriter Sam Schrey DDB Group New Zealand / RAPP Tribal Senior Interactive Designer Paul Pritchard DDB Group New Zealand / RAPP Tribal Digital Services Director Robbie Boyd DDB Group New Zealand / RAPP Tribal Developer Jarrad Edwards DDB Group New Zealand / RAPP Tribal Developer Bob Glancy Mango Group Account Director Sean Brown Mango Account Director Rebecca Rassie Mango Account Manager
HELP DESK
HELP DESK
Advertiser : AARAMBH Product : HELP DESK Entrant : DDB MUDRA GROUP Mumbai, INDIA Type of Entry : Strategy Category : Best Low Budget Campaign Title : HELP DESK Advertiser/Client : AARAMBH Product/Service : HELP DESK Entrant Company : DDB MUDRA GROUP Mumbai, INDIA Advertising Agency : DDB MUDRA GROUP Mumbai, INDIA
Name Company Position Jayant Samel DDB Mudra Group Production Amrut Satavalekar DDB Mudra Group Films Executive Amey Mone DDB Mudra Group Copywriter Rithwick Raghunath DDB Mudra Group Associate Creative Director Kashyap Joshi DDB Mudra Group Associate Creative Director Siddhesh Telang DDB Mudra Group Associate Creative Director Sanuree Gomes DDB Mudra Group Art Director Hanoz Mogrelia DDB Mudra Group Creative Director Louella Rebello DDB Mudra Group Executive Creative Director Sonal Dabral DDB Mudra Group Chairman/Chief Creative Officer
THE REAL MASTER OF INTUITION
VIDEO
Advertiser : HEINEKEN ITALIA Product : HEINEKEN Entrant : PUBLICIS ITALY Milan, ITALY Type of Entry : Strategy Category : Product Launches Title : THE REAL MASTER OF INTUITION Advertiser/Client : HEINEKEN ITALIA Product/Service : HEINEKEN Entrant Company : PUBLICIS ITALY Milan, ITALY Advertising Agency : PUBLICIS ITALY Milan, ITALY
Name Company Position Bruno Bertelli Publicis Italy Creative Director Cristiana Boccassini Publicis Italy Creative Director Alessandro Candito Publicis Italy Art Director Paolo Bartallucci Publicis Italy Copywriter Giada Salerno Publicis Italy Account Supervisor Mariella Maiorano Publicis Italy Agency Producer Think Cattleya Production Company Band Post Production Company Stuart Greenwald Editor Cric Director Bruno Tecci Publicis Italy Strategic Planner Mr. Dario Gargiulo Heineken International Manager Heineken Digital
TELEKINIZE THE RAINBOW
VIDEO
Advertiser : SKITTLES Product : SKITTLES Entrant : CLEMENGER BBDO SYDNEY, AUSTRALIA Type of Entry : Product & Service Category : Fast Moving Consumer Goods Title : TELEKINIZE THE RAINBOW Advertiser/Client : SKITTLES Product/Service : SKITTLES Entrant Company : CLEMENGER BBDO SYDNEY, AUSTRALIA Advertising Agency : CLEMENGER BBDO SYDNEY, AUSTRALIA
Name Company Position David Halter Clemenger BBDO Sydney Strategic Planner Ryan O'Connell Clemenger BBDO Sydney Strategic Planner Toby Royce Clemenger BBDO Sydney Editor Anthony Tiernan Clemenger BBDO Sydney Sound Engineer Jacqueline Nunns Clemenger BBDO Sydney Account Manager Anna Walters Clemenger BBDO Sydney Senior Account Director Emily Perrett Clemenger BBDO Sydney Group Account Director Ben Cai Robotics Engineer Joshua Brown Clemenger BBDO Sydney Developer John Knutsson Clemenger BBDO Sydney Programmer Crystal Rata Clemenger BBDO Sydney Associate Producer Dave Flanagan Clemenger BBDO Sydney Producer Airi Nakayama Clemenger BBDO Sydney Designer Ben Clare Clemenger BBDO Sydney Copywriter Luke Hawkins Clemenger BBDO Sydney Art Director James Theophane Clemenger BBDO Sydney Digital Creative Director Paul Nagy Clemenger BBDO Sydney Executive Creative Director
BUILDING THE PEOPLE'S CAR
BUILDING THE PEOPLE'S CAR
Advertiser : VOLKSWAGEN GROUP CHINA Product : AUTOMOTIVE Entrant : PROXIMITY BEIJING, CHINA Type of Entry : Product & Service Category : Cars & Automotive Services Title : BUILDING THE PEOPLE'S CAR Advertiser/Client : VOLKSWAGEN GROUP CHINA Product/Service : AUTOMOTIVE Entrant Company : PROXIMITY BEIJING, CHINA Advertising Agency : PROXIMITY BEIJING, CHINA Advertising Agency 2 : GOODSTEIN & PARTNERS Beijing, CHINA
Name Company Position Greenkern Brand Management Joy Wang Pixomondo Post Producer Wil Manning Pixomondo Art Director Nelson Quan Pixomondo Editor John Dietz Pixomondo AD Jan Heinze/Iva Modrah Pixomondo EP/Producer Paul Morris/Jay Hubert DOP Kenneth Bi Director Alex Csergo Proximity China MD Enko Von Arnim/Lorraine Zhang/Carolyn Yu/Olivia Ding Proximity China Accounts Team Tobias Bordal/Maggie Ge Proximity China Social Team Catherine Liu Proximity China Project Manager Cameron Rimington Proximity China Head Of IA Maureen Sherrard Proximity China Agency Producer Sofia Lv/Sophie D'agostino Proximity China Designers Andy Li/Felipe Ferreira Proximity China Art Directors Derek Liu/Vivian Liu Proximity China Copywriters Daryl Villanueva/Flavio Visigal Proximity China ACD Georg Warga Goodstein & Partners ECD
THE BEAUTY INSIDE
VIDEO
Advertiser : INTEL + TOSHIBA Product : TOSHIBA LAPTOP WITH INTEL INSIDE Entrant : PEREIRA & O'DELL San Francisco, USA Type of Entry : Product & Service Category : Other Consumer Products (including Durable Goods) Title : THE BEAUTY INSIDE Advertiser/Client : INTEL + TOSHIBA Product/Service : TOSHIBA LAPTOP WITH INTEL INSIDE Entrant Company : PEREIRA & O'DELL San Francisco, USA Advertising Agency : PEREIRA & O'DELL San Francisco, USA
Name Company Position PJ Pereira Pereira & O'Dell Chief Creative Officer Jaime Robinson Pereira & O'Dell Executive Creative Director Jason Apaliski Pereira & O'Dell Creative Director Neil Ramanan Pereira & O'Dell Copywriter Chaz Whitworth Pereira & O'Dell Art Director Jeff Ferro Pereira & O'Dell Vice President Of Production Elisa Moore Pereira & O'Dell Agency Film Producer Erin Dahlbeck Davis Pereira & O'Dell Senior Interactive Producer Justin Cox Pereira & O'Dell Strategy Director Josh Brandau Pereira & O'Dell Vice President Of Media Dan Beer Pereira & O'Dell Media Supervisor Xandra Ess Pereira & O'Dell Business Affairs Director Gary Theut Pereira & O'Dell Vice President/Director Account Service Henry Arlander Pereira & O'Dell Account Director Drake Doremus B Reel Films Director Annette Davey Independent Film Editor B Reel Production Company Lost Planet Editorial Company Laundry Graphics N Tropic Visual Effects/Online
GUILT TRIPS
GUILT TRIPS
Advertiser : V/LINE Product : V/LINE Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Product & Service Category : Travel, Entertainment & Leisure Title : GUILT TRIPS Advertiser/Client : V/LINE Product/Service : V/LINE Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA
Name Company Position John Mescall McCann Executive Creative Director Annie Price McCann Creative Director Pat Baron McCann Creative Director Matt Stoddart McCann Art Director Natasha Wood McCann Copywriter Tristan Graham McCann Copywriter Adrian Mills McCann Group Account Director Alec Hussain McCann Account Director Tamara Broman McCann Senior Account Manager Dave Budd McCann Designer Melody Yeung McCann Designer Ash Pegram McCann Creative Technologist Cayne Snowden McCann Developer Rod Levinton McCann Developer Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Damien Toogood Come To Mama Director Pat Baron McCann Art Director John Mescall McCann Copywriter Adrian Mills McCann Strategy
THE TRAIN SWITCH
THE TRAIN SWITCH
Advertiser : SWEBUS Product : LONG DISTANCE BUS COMPANY Entrant : Г…KESTAM HOLST Stockholm, SWEDEN Type of Entry : Product & Service Category : Travel, Entertainment & Leisure Title : THE TRAIN SWITCH Advertiser/Client : SWEBUS Product/Service : LONG DISTANCE BUS COMPANY Entrant Company : Г…KESTAM HOLST Stockholm, SWEDEN Advertising Agency : Г…KESTAM HOLST Stockholm, SWEDEN
Name Company Position State Interactive Production Company Jens Broman Åkestam Holst Graphic Designer Olov Öqvist Åkestam Holst Graphic Designer Patrik Karlsson Åkestam Holst Planner Johan Eklund Åkestam Holst Digital Producer Bella Lagerquist Åkestam Holst Account Manager Magnus Hamberg Åkestam Holst Account Director Adam Reuterskiöld Åkestam Holst Copywriter Fredrik Josefsson Åkestam Holst Art Director Andreas Ullenius Åkestam Holst Creative Director
CV CAMPAIGN
CV CAMPAIGN
Advertiser : SITUATION STOCKHOLM Product : SITUATION STOCKHOLM IS A MAGAZINE SOLD BY HOMELESS PEOPLE IN STOCKHOLM Entrant : INGO Stockholm, SWEDEN Type of Entry : Product & Service Category : Publications & Media Title : CV CAMPAIGN Advertiser/Client : SITUATION STOCKHOLM Product/Service : SITUATION STOCKHOLM IS A MAGAZINE SOLD BY HOMELESS PEOPLE IN STOCKHOLM Entrant Company : INGO Stockholm, SWEDEN Advertising Agency : INGO Stockholm, SWEDEN
Name Company Position Björn Ståhl INGO Executive Creative Director Richard Baynham INGO Art Director Timo Orre INGO Art Director Björn Persson INGO Copywriter Kristian Florell INGO Account Executive Jens Andersson Photographer Patricia Sundberg INGO Account Manager Kerstin Engberg INGO Final Art
THE ANT RALLY
THE ANT RALLY
Advertiser : WORLDWIDE FUND FOR NATURE (WWF) Product : WWF Entrant : BBDO GERMANY DГјsseldorf, GERMANY Type of Entry : Product & Service Category : Charities Title : THE ANT RALLY Advertiser/Client : WORLDWIDE FUND FOR NATURE (WWF) Product/Service : WWF Entrant Company : BBDO GERMANY DГјsseldorf, GERMANY Advertising Agency : BBDO GERMANY DГјsseldorf, GERMANY
Name Company Position Andreas Landgraf Visual Effects Stephan Krause Parasol Island DГјsseldorf Editor Ami Rodrigues DOP Ahmet Tan DOP Tom Zahner Voice Over Marco Manzo Studio Funk DГјsseldorf Sound Designer Jack Gregory Donald Parasol Island DГјsseldorf Producer Kim Duesselberg Parasol Island DГјsseldorf Producer Moritz Von Schroetter Parasol Island DГјsseldorf Producer Jochen Manz Photographer Steffen Gentis BBDO Proximity DГјsseldorf Agency Producer/Head Of TV Lina Gilles BBDO Proximity DГјsseldorf Account Manager Sebastian Koenen BBDO Proximity DГјsseldorf Account Director RamГіn Scheffer BBDO Proximity DГјsseldorf Copywriter Fabian Pensel BBDO Proximity DГјsseldorf Art Director/Illustration Carsten Bolk BBDO Proximity DГјsseldorf Creative Director Christian Mommertz BBDO Proximity DГјsseldorf Creative Director Sebastian Hardieck BBDO Proximity DГјsseldorf Creative Managing Director Christian Mommertz BBDO Proximity DГјsseldorf Creative Managing Director Wolfgang Schneider BBDO Germany Chief Creative Officer
TRIAL BY TIMELINE
TRIAL BY TIMELINE
Advertiser : AMNESTY INTERNATIONAL Product : AMNESTY INTERNATIONAL Entrant : COLENSO BBDO Auckland, NEW ZEALAND Type of Entry : Product & Service Category : Public Health & Safety, Public Awareness Messages Title : TRIAL BY TIMELINE Advertiser/Client : AMNESTY INTERNATIONAL Product/Service : AMNESTY INTERNATIONAL Entrant Company : COLENSO BBDO Auckland, NEW ZEALAND Advertising Agency : COLENSO BBDO Auckland, NEW ZEALAND
Name Company Position Nick Worthington Colenso BBDO Creative Chairman Levi Slavin Colenso BBDO Creative Director Dan Wright Colenso BBDO Digital Creative Director/Art Director Anna Stickley Colenso BBDO Art Director Ben Polkinghorne Colenso BBDO Copywriter Helen Fitzsimons Colenso BBDO Account Director Eileen Cosgrove-Moloney Colenso BBDO Account Executive Hayley Pardoe Colenso BBDO Planner James McMullan Colenso BBDO Agency Producer Amanda Chambers Assembly Animation - Executive Producer Matt Von Trott Assembly Animation - Design Lead Scott Wilson Assembly Animation - Designer Rebecca Emery Amnesty International NZ Deputy Director (Campaigns/Research/Advocacy/Communications) Anita Harvey Amnesty International Nz Media/Communications Manager
SAME SEX MARRIAGE
SAME SEX MARRIAGE
Advertiser : GOOGLE/TOUS UNIS POUR L'EGALITE Product : GOOGLE+ Entrant : OGILVY FRANCE Paris, FRANCE Type of Entry : Product & Service Category : Public Health & Safety, Public Awareness Messages Title : SAME SEX MARRIAGE Advertiser/Client : GOOGLE/TOUS UNIS POUR L'EGALITE Product/Service : GOOGLE+ Entrant Company : OGILVY FRANCE Paris, FRANCE Advertising Agency : OGILVY FRANCE Paris, FRANCE
Name Company Position Chris Garbutt Ogilvy France Chief Creative Officer Frederic Levron Ogilvy France Creative Director Benjamin Dessagne/Stephane Santana Ogilvy France Copywriters Stephane Santana/Benjamin Dessagne Ogilvy France Art Directors Bruno Bicalho Carvalhaeso/Jeremy Bouchet/Robyn Makinson/Elise Richardson/Paul Br Ogilvy France Art Directors Assistants Kristell Schuber/Raphael Goumain Google Advertiser's Supervisors Vincent Viollain Tous Unis Pour L'egalitГ© Association Supervisor Benoit De Fleurian/Myriam Nouicer Ogilvy France Account Supervisors Myriam Nouicer/Sandra Petrus/Lucie Le Squerren/Lucie Gillot Ogilvy France Account Management Marc-Antoine Jarry/Alexandra Mimoun Ogilvy France Strategic Planning Laure Bayle/Diane De Breteville Ogilvy France TV Production Jonathan Millet Director David Atrakchi/Boris Mendza/GaГ«l Cabouat Full Dawa Producers Nicolas Marcellak Full Dawa Executive Producer Charles-Hubert Morin/Tristant Bensaid DOP/Cameraman/Second Cameraman Mikael Kandelman/Jean Barthelemy/Cedric Moreau Sound Engineer Lola Norymberg Film Editor Fabien Gavinet Ogilvy France Web Design Fabien Chasseigneux/LoГЇc Vinchon Ogilvy France Web Development
GUILT TRIPS
GUILT TRIPS
Advertiser : V/LINE Product : V/LINE Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Best Integrated Campaign Category : Best Integrated Campaign Led by Direct Marketing Title : GUILT TRIPS Advertiser/Client : V/LINE Product/Service : V/LINE Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA
Name Company Position John Mescall McCann Executive Creative Director Annie Price McCann Creative Director Pat Baron McCann Creative Director Matt Stoddart McCann Art Director Natasha Wood McCann Copywriter Tristan Graham McCann Copywriter Adrian Mills McCann Group Account Director Alec Hussain McCann Account Director Tamara Broman McCann Senior Account Manager Dave Budd McCann Designer Melody Yeung McCann Designer Ash Pegram McCann Creative Technologist Cayne Snowden McCann Developer Rod Levinton McCann Developer Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Damien Toogood Come To Mama Director Pat Baron McCann Art Director John Mescall McCann Copywriter Adrian Mills McCann Strategy
REAL BEAUTY SKETCHES
REAL BEAUTY SKETCHES
Advertiser : UNILEVER Product : DOVE MASTERBRAND Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Best Integrated Campaign Category : Best Integrated Campaign Led by Direct Marketing Title : REAL BEAUTY SKETCHES Advertiser/Client : UNILEVER Product/Service : DOVE MASTERBRAND Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL
Name Company Position Anselmo Ramos Ogilvy Brasil Vp Creative Director Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Hugo Veiga Ogilvy Brasil Copywriter Diego Machado Ogilvy Brasil Art Director Gil Zamora Zamora Design Illustrator Veronica Beach/Renata Neumann/Libby Fine Ogilvy Brasil Producer Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Deborah Lederman Ogilvy Brasil Account Supervisor Mollie Hill Ogilvy Brasil Planner Daniel Tartaro Ogilvy Brasil Head Of Digital Wagner Gomes Ogilvy Brasil Project Manager Pablo Moura/Fred Celestino Ogilvy Brasil UDX John X Carey Paranoid US Director Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Supervisor Phillip Owens/Keith Kenniff Paranoid US Producer Sam Casas Lime Studio Sound Mix Sean Coleman Company 3 Color Grading Paul Kumpata Rock Paper Scissor Editorial Grading A52 Staff A52 Online
SMALL WORLD MACHINES
SMALL WORLD MACHINES
Advertiser : COCA-COLA Product : COCA-COLA Entrant : LEO BURNETT SYDNEY, AUSTRALIA Type of Entry : Best Integrated Campaign Category : Best Integrated Campaign Led by Direct Marketing Title : SMALL WORLD MACHINES Advertiser/Client : COCA-COLA Product/Service : COCA-COLA Entrant Company : LEO BURNETT SYDNEY, AUSTRALIA Advertising Agency : LEO BURNETT SYDNEY, AUSTRALIA
Name Company Position Mark Tutssel Leo Burnett Chicago Global Chief Creative Officer Andy Dilallo Leo Burnett Sydney Chief Creative Officer Grant Mcaloon/Vince Lagana Leo Burnett Sydney Creative Directors Dave Loew/Jon Wyville Leo Burnett Chicago Creative Directors Justin Carew/Iggy Rodriguez Leo Burnett Sydney Art Directors Iggy Rodriguez/Justin Carew Leo Burnett Sydney Copywriters Omari Miller/John-Henry Pajak/Dave Mugford Leo Burnett Chicago/Sydney Designers Chad Mirshak Leo Burnett Chicago Director - Creative Technology Brendan Crich/Scott North/Keong Seet Leo Burnett Chicago Creative Technologists Adrian Gunadi Leo Burnett Sydney Executive Producer Stephen Clark Leo Burnett Chicago Producer Bob Raidt Leo Burnett Chicago Executive Account Director Katie Nikolaus Leo Burnett Chicago Account Supervisor Patrick Fileti Leo Burnett Sydney Director Patrick Fileti Leo Burnett Sydney Editor Andy Dilallo Leo Burnett Sydney Art Director/Writer Angus Forbes Leo Burnett Sydney 2nd Unit Director The Super Group The Super Group Production Company Highlight Films Highlight Films Production Company Song Zu Song Zu Music
18.06.2013
Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.
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