Победители категории PR Lions

GrandPrix

Advertiser : METRO TRAINS Product : METRO TRAINS Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Sectors & Services Category : Corporate Responsibility Title : DUMB WAYS TO DIE Advertiser/Client : METRO TRAINS Product/Service : METRO TRAINS Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA Name Company Position John Mescall McCann Melbourne Exectuive Creative Director Pat Baron McCann Melbourne Creative Director Adrian Mills McCann Melbourne Group Account Director Alec Hussain McCann Melbourne Senior Account Director John Mescall McCann Melbourne Copywriter Tamara Broman McCann Melbourne Senior Account Manager Adrian Mills McCann Melbourne Strategy Mark Bradley McCann Melbourne Senior Producer Cinnamon Darvall McCann Melbourne Producer Oliver Mcgill Composer And Produer Huey Groves McCann Melbourne Digital Christian Stocker McCann Melbourne Digital Julian Frost Animation Chloe Alsop Metro Trains Marketing Manager Leah Waymark Metro Trains General Manager/Corporate Relations Pat Baron McCann Melbourne Senior Art Director

Gold

Advertiser : DESВґS Product : MATTRESS MANUFACTURER Entrant : VCCP Madrid, SPAIN Type of Entry : Sectors & Services Category : Consumer Goods, including FMCG and Household Products Title : MY MATTRESS SAVINGS BANK Advertiser/Client : DESВґS Product/Service : MATTRESS MANUFACTURER Entrant Company : VCCP Madrid, SPAIN Advertising Agency : VCCP Madrid, SPAIN Advertising Agency 2 : EUROPAPRESS Madrid, SPAIN Name Company Position Javier Suso VCCP Spain Managing Director Beto Nahmad VCCP Spain Executive Creative Director Oscar Moreno VCCP Spain Digital Creative Director David Sousa VCCP Spain Multimedia Art Director Walter Belenky VCCP Spain Copywriter Sergio Riquelme VCCP Spain Copywriter Laura Soto VCCP Spain Account Manager Javi Del Rio VCCP Spain Creative Director Sonia Romero VCCP Spain Art Director Laia Prades VCCP Spain Art Director

OREO DAILY TWIST

Advertiser : MONDELEZ INTERNATIONAL Product : OREO Entrant : DRAFTFCB New York, USA Type of Entry : Sectors & Services Category : Consumer Goods, including FMCG and Household Products Title : OREO DAILY TWIST Advertiser/Client : MONDELEZ INTERNATIONAL Product/Service : OREO Entrant Company : DRAFTFCB New York, USA Advertising Agency : DRAFTFCB New York, USA PR Agency : WEBER SHANDWICK Chicago, USA Name Company Position Lisa Mann MondelД“z International Vice President/Nabisco Cookies Cindy Chen MondelД“z International Director Jennifer Hull MondelД“z International Brand Manager Danielle Brown MondelД“z International Senior Associate/Brand Manager Jill Applebaum Draftfcb New York SVP/Group Creative Director Megan Sheehan Draftfcb New York Creative Director Jared Isle Draftfcb New York Sr. Art Director Jackie Anzaldi Draftfcb New York Sr. Art Director Noel Potts Draftfcb New York Sr. Copywriter Mike Lubrano Draftfcb New York Art Director Auro Trini-Castelli Draftfcb New York SVP/Global Strategy Director Susan Polachek Draftfcb New York SVP/Group Management Director Lori Johnson Draftfcb New York Account Director Sarah Hofstetter 360i President Sandra Ciconte 360i Group Account Director Kris Garvey Weber Shandwick Chicago Deputy General Manager/Consumer Sarah Yaffe Weber Shandwick Chicago Vice President/Consumer Virginia Carey MediaVest VP/Communications Director Paul Yates MediaVest Associate Media Director

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

Advertiser : TOYOTA Product : TOYOTA TUNDRA Entrant : SAATCHI & SAATCHI LA, USA Type of Entry : Sectors & Services Category : Automotive and Transport Title : TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN Advertiser/Client : TOYOTA Product/Service : TOYOTA TUNDRA Entrant Company : SAATCHI & SAATCHI LA, USA Advertising Agency : SAATCHI & SAATCHI LA, USA Name Company Position Matt Titone ITAL/C Designer Ron Thompson ITAL/C Designer Don Rohn Saatchi & Saatchi LA Strategic Planning Director Patrick Young Saatchi & Saatchi LA Account Supervisor Nicole Buckley Saatchi & Saatchi LA Account Supervisor Steven Sluk Saatchi & Saatchi LA Strategic Planning Director Chip Davis Saatchi & Saatchi LA User Experience Designer Doug Palmer Saatchi & Saatchi LA Creative Technology Director Mike Heil Saatchi & Saatchi LA Associate Integrated Producer Annie Porter Saatchi & Saatchi LA Integrated Producer Megan Bettor Saatchi & Saatchi LA Sr. Integrated Producer Melissa Eccles Saatchi & Saatchi LA Associate Director Of Integrated Production Tanya Lesieur Saatchi & Saatchi LA Director Of Integrated Production Adam Wolinsky Saatchi & Saatchi LA Copywriter Avery Oldfield Saatchi & Saatchi LA Art Director Graham Mccann Saatchi & Saatchi LA Sr. Copywriter Verner Soler Saatchi & Saatchi LA Sr Art Director Erich Funke Saatchi & Saatchi LA Creative Director Margaret Keene Saatchi & Saatchi LA Executive Creative Director Chris Adams Saatchi & Saatchi LA Executive Creative Director

METROPOLE TWEETPHONY

Advertiser : METROPOLE ORKEST Product : METROPOLE ORKEST Entrant : HAVAS WORLDWIDE AMSTERDAM, THE NETHERLANDS Type of Entry : Sectors & Services Category : Media, Arts and Entertainment Title : METROPOLE TWEETPHONY Advertiser/Client : METROPOLE ORKEST Product/Service : METROPOLE ORKEST Entrant Company : HAVAS WORLDWIDE AMSTERDAM, THE NETHERLANDS Advertising Agency : HAVAS WORLDWIDE AMSTERDAM, THE NETHERLANDS Name Company Position Alex Herwig Havas Worldwide Amsterdam Art Director Jeroen Thissen Havas Worldwide Amsterdam Art Director Budi Gonzalez De Chaves Havas Worldwide Amsterdam Client Service Director Katelijn van Lieshout Havas Worldwide Amsterdam Account Manager Thijs de Boer Havas Worldwide Amsterdam Creative Director Peter Hamelinck Havas Worldwide Amsterdam Creative Director

SAME SEX MARRIAGE

Advertiser : GOOGLE/TOUS UNIS POUR L'EGALITE Product : GOOGLE+ Entrant : OGILVY FRANCE Paris, FRANCE Type of Entry : Sectors & Services Category : Technology and Manufacturing Title : SAME SEX MARRIAGE Advertiser/Client : GOOGLE/TOUS UNIS POUR L'EGALITE Product/Service : GOOGLE+ Entrant Company : OGILVY FRANCE Paris, FRANCE Advertising Agency : OGILVY FRANCE Paris, FRANCE PR Agency : OGILVY PUBLIC RELATIONS Paris, FRANCE Name Company Position Chris Garbutt Ogilvy France Chief Creative Officer Frederic Levron Ogilvy France Creative Director Benjamin Dessagne/Stephane Santana Ogilvy France Copywriters Stephane Santana/Benjamin Dessagne Ogilvy France Art Directors Bruno Bicalho Carvalhaeso/Jeremy Bouchet/Robyn Makinson/Elise Richardson/Paul Br Ogilvy France Art Directors Assistants Kristell Schuber/Raphael Goumain Google Advertiser's Supervisors Vincent Viollain Tous Unis Pour L'egalitГ© Association Supervisor Benoit De Fleurian/Myriam Nouicer Ogilvy France Account Supervisors Myriam Nouicer/Sandra Petrus/Lucie Le Squerren/Lucie Gillot Ogilvy France Account Management Marc-Antoine Jarry/Alexandra Mimoun Ogilvy France Strategic Planning Laure Bayle/Diane De Breteville Ogilvy France TV Production Jonathan Millet Director David Atrakchi/Boris Mendza/GaГ«l Cabouat FullDawa Producers Nicolas Marcellak FullDawa Executive Producer Charles-Hubert Morin/Tristant Bensaid Director of Photography/Cameraman/Second Cameraman Mikael Kandelman/Jean Barthelemy/Cedric Moreau Sound Engineer Lola Norymberg Film Editor Fabien Gavinet Ogilvy France Web Design Fabien Chasseigneux/LoГЇc Vinchon Ogilvy France Web Development Eric Maillard/Charles Delaville/AurГ©lien Marchand/Servane Magnan/Trang Ngo/CГ©lin Ogilvy France PR Management

TREE CONCERT

Advertiser : FRIENDS OF THE EARTH Product : NATURE PROTECTION (PRO BONO CAMPAIGN) Entrant : KETCHUM PLEON Berlin, GERMANY Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : TREE CONCERT Advertiser/Client : FRIENDS OF THE EARTH Product/Service : NATURE PROTECTION (PRO BONO CAMPAIGN) Advertising Agency : BBDO GERMANY DГјsseldorf, GERMANY PR Agency : KETCHUM PLEON Berlin, GERMANY Entrant Company : KETCHUM PLEON Berlin, GERMANY Name Company Position Rene Bieder/Yassin Taibi BBDO Proximity Online Conception Lukas Liske BBDO Proximity Copywriter Daniel Schweinzer BBDO Proximity Art Director Jan Harbeck/David Mously BBDO Proximity Creative Managing Director Wolfgang Schneider BBDO Germany Chief Creative Officer Monika Groewe/Alexandra Wilke Ketchum Pleon Account Executive PR Christof Biggeleben Ketchum Pleon Head Of Campaigning Andrea Kuschner ARRI Mitte Post Production Michael Pflanz/Markus Kuhn Planz Produktionservice Producer Mat Neidhardt Gang of Berlin Production Company Silke Rochow/Julia Diehl/Steffen Gentis BBDO Proximity TV Producer Emily Dietzsch BBDO Live Account Manager Events Frank Hagele BBDO Live Managing Director of Events Joris Jonker/Mia Lucker BBDO Proximity Account Managers Sebastion Schlosser BBDO Proximity Client Service Director Dirk Spakowski BBDO Proximity Managing Director Robert Bilz Illustrator Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Togel Artists Jan Harbeck BBDO Proximity Creative Director

Immortal fans

Advertiser : SPORT CLUB RECIFE Product : FOOTBALL CLUB Entrant : OGILVY BRASIL São Paulo, BRAZIL Type of Entry : Sectors & Services Category : Corporate Communication Title : IMMORTAL FANS Advertiser/Client : SPORT CLUB RECIFE Product/Service : FOOTBALL CLUB Entrant Company : OGILVY BRASIL São Paulo, BRAZIL Advertising Agency : OGILVY BRASIL São Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil Chief Creative Officer Paco Conde/Roberto Fernandez Ogilvy Brasil Executive Creative Director Paco Conde Ogilvy Brasil Creative Director Paco Conde Ogilvy Brasil Copywriter João Coutinho Ogilvy Brasil Art Director Luis Carlos Franco Ogilvy Brasil General Manager Ana Paula Perdigão Ogilvy Brasil Group Account Director Mauro Frota/Amanda Madeiros Ogilvy Brasil Account Director Gilberto Filho/Patricia Cortes/Veronica Beach/Renata Neumann Ogilvy Brasil Producer Daniel Tartaro/Tatiana Michelan Ogilvy Brasil Head Of Digital Tomaz Praça Ogilvy Brasil Account Digital Rodrigo Lima Ogilvy Brasil UXD Designer Bruno Cunha/Camila Coelho Ogilvy Brasil Planner Pablo Moura Ogilvy Brasil Uxd Director Gabriel Freire Sport Club Recife Marketing Manager Alê Braga/Deko Schmidt/Marcela Borseau Homem De Lata Production Company Krystn Wagenberg/Marcela Borseau/Jacks Genega/Casey Cayko Lost Planet Editorial Company Tulio Inoue/Thiago Bancaro/Guilherme Todorov Ogilvy Brasil Motion Designer Lucas Duque/Bernardo Massot/Geraldo Cortes Sonido Sonido Greg Moore/Jamie Masters/Greg Moore Adelphoi Music Adelphoi Music

NO MEANS NO

Advertiser : AMNESTY INTERNATIONAL NORWAY Product : AMNESTY INTERNATIONAL Entrant : TRY/APT ADVERTISING AGENCY Oslo, NORWAY Type of Entry : Sectors & Services Category : Public Affairs Title : NO MEANS NO Advertiser/Client : AMNESTY INTERNATIONAL NORWAY Product/Service : AMNESTY INTERNATIONAL Entrant Company : TRY/APT ADVERTISING AGENCY Oslo, NORWAY Advertising Agency : TRY/APT ADVERTISING AGENCY Oslo, NORWAY Name Company Position Sara HГёdnebГё TRY/Apt Art Director Lars Joachim Grimstad TRY/Apt Copywriter Rikke Sofie Jacobsen TRY/Apt Copywriter Caroline Ekrem TRY/Apt Copywriter Egil Pay TRY/Apt Art Director Sebastian PrestГё TRY/Apt Art Director Anders Holm TRY/Apt Art Director Lars Mitlid TRY/Apt Account Supervisor Fred Kihle TRY/Apt Account Supervisor Marte Heiersted TRY/Apt Account Manager Linda Tiller TRY/Apt Account Manager Hans Petter Moland One Big Happy Family Director Mone Mikkelsen One Big Happy Family Producer Helene Hovda Lunde One Big Happy Family Producer Ole Jakob BГёe Skattum TRY/Apt Art Director Assistant Jan Kristian Haavi TRY/Apt Designer Thomas SГёmoen TRY/Apt Developer

Heineken - The Candidate (Кандидат)

Advertiser : HEINEKEN INTERNATIONAL Product : HEINEKEN Entrant : PUBLICIS ITALY Milan, ITALY Type of Entry : Sectors & Services Category : Internal Communications Title : THE CANDIDATE Advertiser/Client : HEINEKEN INTERNATIONAL Product/Service : HEINEKEN Entrant Company : PUBLICIS ITALY Milan, ITALY Advertising Agency : PUBLICIS ITALY Milan, ITALY PR Agency : EDELMAN London, UNITED KINGDOM Name Company Position Bruno Bertelli Publicis Italy Creative Director Cristiana Boccassini Publicis Italy Creative Director Marco ViganГІ Publicis Italy Art Director Michele Picci Publicis Italy Copy Writer Domenico Manno Publicis Modem Digital Associate Creative Director/Art Director Daniele Papa Publicis Modem Digital Copywriter Santi Urso Publicis Modem Graphic Design Giada Salerno Publicis Italy Account Director Fabrizio Squeo Editor Wybe Sallows Tribal DDB/Amsterdam Community Manager Micha Shipper Coz Marketing/Amsterdam Creative Director Jorge Delgrado Coz Marketing/Amsterdam Art Director Michael Littaur Coz Marketing/Amsterdam Account Director Rogier Sol Production State 31 Executive Producer Sara Nix Production State 31 Production Manager Dario Gargiulo Heineken International Manager Heineken Digital Dario Gargiulo Creative Director David Pugh Edelman Associate Director Marnie Kontovraki Heineken International Heineken Brand Consumer PR Officer

Make the politicians work!

Advertiser : URA.RU CITY WEBSITE Product : URA.RU CITY WEBSITE Entrant : VOSKHOD Yekaterinburg, RUSSIA Type of Entry : Sectors & Services Category : Corporate Responsibility Title : MAKE THE POLITICIANS WORK Advertiser/Client : URA.RU CITY WEBSITE Product/Service : URA.RU CITY WEBSITE Entrant Company : VOSKHOD Yekaterinburg, RUSSIA Advertising Agency : VOSKHOD Yekaterinburg, RUSSIA Name Company Position Andrey Gubaydullin Voskhod Creative Director Evgeny Primachenko Voskhod Copywriter Egor Gavrilin Voskhod Copywriter Vladislav Derevyannikh Voskhod Art Director Dmitry Maslakov Voskhod Art Director

TOXIC TOURS

Advertiser : GREENPEACE MEXICO Product : AWARENESS ON MEXICAN RIVERS POLLUTION Entrant : CIRCUS DF Mexico City, MEXICO Type of Entry : Sectors & Services Category : Environmental PR Title : TOXIC TOURS Advertiser/Client : GREENPEACE MEXICO Product/Service : AWARENESS ON MEXICAN RIVERS POLLUTION Entrant Company : CIRCUS DF Mexico City, MEXICO Advertising Agency : CIRCUS DF Mexico City, MEXICO Name Company Position Armando GudiГ±o El Taller Audio Ivan EspaГ±a El Taller Editor Paco Llaca Cineconcepto Productor Alexa Arnoff El Taller Editor Mariano Rivas Circus DF Programmer MartГ­n Zeta Circus DF Art Director Yanel Bottini Circus DF Web Designer Zoe Pavon Circus DF Digital Producer Mariana Rios Circus DF Producer Christian Murguia Cine Concepto Film Director Santiago Spinola Circus DF Creative Emiliano Rodriguez Nuesch Circus DF Creative Director

WE BELIEVE IN D&T - AVERTING A CRISIS

Advertiser : THE DESIGN AND TECHNOLOGY ASSOCIATION Product : DESIGN & TECHNOLOGY IN SCHOOLS Entrant : WEBER SHANDWICK London, UNITED KINGDOM Type of Entry : Sectors & Services Category : Crisis and Issue Management Title : WE BELIEVE IN D&T - AVERTING A CRISIS Advertiser/Client : THE DESIGN AND TECHNOLOGY ASSOCIATION Product/Service : DESIGN & TECHNOLOGY IN SCHOOLS PR Agency : WEBER SHANDWICK London, UNITED KINGDOM Entrant Company : WEBER SHANDWICK London, UNITED KINGDOM Name Company Position Henry Cole HCA Entertainment John Bowen Weber Shandwick Senior Account Executive/Public Affairs Jon Mcleod Weber Shandwick Chairman/Corporate/Financial And Public Affairs

Advertiser : METRO TRAINS Product : METRO TRAINS Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Technique Category : Best Use of Social Media Title : DUMB WAYS TO DIE Advertiser/Client : METRO TRAINS Product/Service : METRO TRAINS Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA Name Company Position John Mescall McCann Melbourne Exectuive Creative Director Pat Baron McCann Melbourne Creative Director Adrian Mills McCann Melbourne Group Account Director Alec Hussain McCann Melbourne Senior Account Director John Mescall McCann Melbourne Copywriter Tamara Broman McCann Melbourne Senior Account Manager Adrian Mills McCann Melbourne Strategy Mark Bradley McCann Melbourne Senior Producer Cinnamon Darvall McCann Melbourne Producer Oliver Mcgill Composer And Producer Huey Groves McCann Melbourne Digital Christian Stocker McCann Melbourne Digital Julian Frost Animation Chloe Alsop Metro Trains Marketing Manager Leah Waymark Metro Trains General Manager/Corporate Relations Pat Baron McCannMcCann Melbourne Senior Art Director

REAL BEAUTY SKETCHES

Advertiser : UNILEVER Product : DOVE MASTERBRAND Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Technique Category : Best Use of Social Media Title : REAL BEAUTY SKETCHES Advertiser/Client : UNILEVER Product/Service : DOVE MASTERBRAND Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil VP Creative Director Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Hugo Veiga Ogilvy Brasil Copywriter Diego Machado Ogilvy Brasil Art Director Gil Zamora Zamora Design Illustrator Veronica Beach/Renata Neumann Ogilvy Brasil Producer Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Deborah Lederman Ogilvy Brasil Account Supervisor Mollie Hill Ogilvy Brasil Planner Daniel Tartaro Ogilvy Brasil Head Of Digital Wagner Gomes Ogilvy Brasil Project Manager Pablo Moura/Fred Celestino Ogilvy Brasil UXD John X Carey Paranoid US Director Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Client Phillip Owens/Keith Kenniff Paranoid US Producer Corey Martin/Kimberly Bernhardt/Sharelyn Devonish/Lucy Noble/Marissa Florindi/Ka Edelman Edelman Sean Coleman Company 3 Color Grading Paul Kumpata Rock Paper Scissor Editorial Grading A52 Staff A52 Online

Make the politicians work!

Advertiser : URA.RU CITY WEBSITE Product : URA.RU CITY WEBSITE Entrant : VOSKHOD Yekaterinburg, RUSSIA Type of Entry : Technique Category : Best Use of Live Events and/or Stunts Title : MAKE THE POLITICIANS WORK Advertiser/Client : URA.RU CITY WEBSITE Product/Service : URA.RU CITY WEBSITE Entrant Company : VOSKHOD Yekaterinburg, RUSSIA Advertising Agency : VOSKHOD Yekaterinburg, RUSSIA Name Company Position Andrey Gubaydullin Voskhod Creative Director Evgeny Primachenko Voskhod Copywriter Egor Gavrilin Voskhod Copywriter Vladislav Derevyannikh Voskhod Art-Director Dmitry Maslakov Voskhod Art-Director

AMAZING MINDREADER

Advertiser : FEBELFIN Product : BELGIAN FEDERATION OF BANKS Entrant : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Type of Entry : Technique Category : Best Use of Live Events and/or Stunts Title : AMAZING MINDREADER Advertiser/Client : FEBELFIN Product/Service : BELGIAN FEDERATION OF BANKS Entrant Company : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Advertising Agency : DUVAL GUILLAUME MODEM Antwerp, BELGIUM Name Company Position Katrien Bottez/Geoffrey Hantson Duval Guillaume Executive Creative Director Jonas Caluwe Duval Guillaume Art Director Ralf De Houwer Duval Guillaume Copywriter Karel Vinck Duval Guillaume Client Service Director Elke Janssens Duval Guillaume Account Director Tuyen Pham Xuan Duval Guillaume Account Manager Maarten Van Herck/Kris Hoet Duval Guillaume Planners Tom Willems Caviar Director Jonas Van Herp Caviar Producer Gregory Caron Caviar Music

WE ARE DAVID BAILEY

Advertiser : SAMSUNG Product : NX CAMERA Entrant : CHEIL UK, UNITED KINGDOM Type of Entry : Technique Category : Best Launch or Re-launch Title : WE ARE DAVID BAILEY Advertiser/Client : SAMSUNG Product/Service : NX CAMERA Entrant Company : CHEIL UK, UNITED KINGDOM PR Agency : THE RED CONSULTANCY London, UNITED KINGDOM Name Company Position Logan Wilmont Cheil UK ECD Andy Day Cheil UK Creative Chris Lawson Cheil UK Creative Simon Friedberg Cheil UK Creative Matt Pye Cheil UK MD Tony Evans Cheil UK Planning Director Fraser Campbell Cheil UK Account Director Tara Davanzati Cheil UK Strategic Analyst Kevin Durley Cheil UK Technical Director Sian Brigg Cheil UK Business Director

PUTTING SEA CONTAINERS ON THE MAP

Advertiser : THE DEERBROOK GROUP Product : SEA CONTAINERS Entrant : GOLDEN GOOSE PR Surrey, UNITED KINGDOM Type of Entry : Technique Category : Best Use of Media Relations Title : PUTTING SEA CONTAINERS ON THE MAP Advertiser/Client : THE DEERBROOK GROUP Product/Service : SEA CONTAINERS PR Agency : GOLDEN GOOSE PR Surrey, UNITED KINGDOM Entrant Company : GOLDEN GOOSE PR Surrey, UNITED KINGDOM Name Company Position Katie Hancock Golden Goose PR Account Manager Harriet Vocking Golden Goose PR Director Zoe Sobol Golden Goose PR Director Miki Haines-Sanger Golden Goose PR MD

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

Advertiser : TOYOTA Product : TOYOTA TUNDRA Entrant : SAATCHI & SAATCHI LA, USA Type of Entry : Best Campaign Category : Best Integrated Campaign Led by PR Title : TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN Advertiser/Client : TOYOTA Product/Service : TOYOTA TUNDRA Entrant Company : SAATCHI & SAATCHI LA, USA Advertising Agency : SAATCHI & SAATCHI LA, USA Name Company Position Matt Titone ITAL/C Designer Ron Thompson ITAL/C Designer Don Rohn Saatchi & Saatchi LA Strategic Planning Director Patrick Young Saatchi & Saatchi LA Account Supervisor Nicole Buckley Saatchi & Saatchi LA Account Supervisor Steven Sluk Saatchi & Saatchi LA Strategic Planning Director Chip Davis Saatchi & Saatchi LA User Experience Designer Doug Palmer Saatchi & Saatchi LA Creative Technology Director Mike Heil Saatchi & Saatchi LA Associate Integrated Producer Annie Porter Saatchi & Saatchi LA Integrated Producer Megan Bettor Saatchi & Saatchi LA Sr. Integrated Producer Melissa Eccles Saatchi & Saatchi LA Associate Director Of Integrated Production Tanya Lesieur Saatchi & Saatchi LA Director Of Integrated Production Adam Wolinsky Saatchi & Saatchi LA Copywriter Avery Oldfield Saatchi & Saatchi LA Art Director Graham Mccann Saatchi & Saatchi LA Sr. Copywriter Verner Soler Saatchi & Saatchi LA Sr. Art Director Erich Funke Saatchi & Saatchi LA Creative Director Margaret Keene Saatchi & Saatchi LA Executive Creative Director Chris Adams Saatchi & Saatchi LA Executive Creative Director

REAL BEAUTY SKETCHES

Advertiser : UNILEVER Product : DOVE MASTERBRAND Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Best Campaign Category : Best Integrated Campaign Led by PR Title : REAL BEAUTY SKETCHES Advertiser/Client : UNILEVER Product/Service : DOVE MASTERBRAND Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil VP Creative Director Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Hugo Veiga Ogilvy Brasil Copywriter Diego Machado Ogilvy Brasil Art Director Gil Zamora Zamora Design Illustrator Veronica Beach/Renata Neumann Ogilvy Brasil Producer Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Deborah Lederman Ogilvy Brasil Account Supervisor Mollie Hill Ogilvy Brasil Planner Daniel Tartaro Ogilvy Brasil Head Of Digital Wagner Gomes Ogilvy Brasil Project Manager Pablo Moura/Fred Celestino Ogilvy Brasil UXD John X Carey Paranoid US Director Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Client Corey Martin/Kimberly Bernhardt/Sharelyn Devonish/Lucy Noble/Marissa Florindi/Ka Edelman Edelman Phillip Owens/Keith Kenniff Paranoid Us Producer Sean Coleman Company 3 Color Grading Paul Kumpata Rock Paper Scissor Editorial Grading A52 Staff A52 Online

Silver

AXE MORNING AFTER PILLOW

Advertiser : UNILEVER Product : AXE BODY SPRAY Entrant : DDB LATINA PUERTO RICO San Juan, PUERTO RICO Type of Entry : Sectors & Services Category : Consumer Goods, including FMCG and Household Products Title : AXE MORNING AFTER PILLOW Advertiser/Client : UNILEVER Product/Service : AXE BODY SPRAY Entrant Company : DDB LATINA PUERTO RICO San Juan, PUERTO RICO Advertising Agency : DDB LATINA PUERTO RICO San Juan, PUERTO RICO Name Company Position Enrique Renta DDB Latina Puerto Rico Chief Creative Director Manuel BordГ© DDB Latina Puerto Rico Creative Director Santiago Cuesta DDB Latina Puerto Rico Creative Director Juan Carlos LГіpez DDB Latina Puerto Rico Art Director Luis Figueroa DDB Latina Puerto Rico Art Director FabiГЎn Laboy DDB Latina Puerto Rico Art Director Manuel BordГ© DDB Latina Puerto Rico Copywriter Santiago Cuesta DDB Latina Puerto Rico Copywriter Janette Robles DDB Latina Puerto Rico Others JosГ© RamГіn GonzГЎlez DDB Latina Puerto Rico Others Sugeiny Tirado DDB Latina Puerto Rico Others Edgardo Manuel Rivera DDB Latina Puerto Rico Vice President Managing Director Rafa MuГ±iz DDB Latina Puerto Rico Account Supervisor Hecmarylis Ortiz DDB Latina Puerto Rico Account Supervisor Alexandra Arroyo DDB Latina Puerto Rico Account Executive Alejandro Pedrosa Director Emil Medina Buena Vibra Producer Karla Bonilla Buena Vibra Others Madeline Ramirez DDB Latina Vice President Public Relations

DUREXPERIMENT FUNDAWEAR

Advertiser : RECKITT BENCKISER Product : DUREX Entrant : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA Type of Entry : Sectors & Services Category : Healthcare and Services Title : DUREXPERIMENT FUNDAWEAR Advertiser/Client : RECKITT BENCKISER Product/Service : DUREX Entrant Company : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA Advertising Agency : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA Advertising Agency 2 : FRANK PR SYDNEY, AUSTRALIA Name Company Position Amy Whittaker Frank PR Associate Director Lorraine Turley Frank PR Senior Account Manager Steve Coll Havas Worlwide Australia Executive Creative Director Jay Morgan Havas Worlwide Australia Digital Creative Director Christopher Johnson Havas Worlwide Australia Creative Group Head Jeronimo De Leon Havas Worlwide Australia Digital Project Director Jack Nunn Havas Worlwide Australia Copywriter Will Brown Havas Worlwide Australia Digital Art Director Manuella Perche Havas Worlwide Australia Brand Strategist/Group Account Director Nicole Dongara Havas Worlwide Australia Brand Strategist/Senior Account Manager Warrick Nicholson Havas Worlwide Australia Creative Services Director Ros Payne Havas Worlwide Australia Senior TV Producer Darren Cole Havas Worlwide Australia Head Of Design Nic Adamovich Havas Worlwide Australia Designer Christopher Tedesco/Alix Russell/Kelly Benton Reckitt Benckiser Client Margarita Peker Klick Community Manager Zenith Optimedia Media Agency Ben Moir Snepo Technologies Tech Director Kim McKay Klick Director Nick Hayden Finch Director

ADOPT A POTHOLE PROJECT

Advertiser : APOLLO TYRES Product : APOLLO TYRES Entrant : PUBLICIS COMMUNICATIONS Gurgaon, INDIA Type of Entry : Sectors & Services Category : Automotive and Transport Title : ADOPT A POTHOLE PROJECT Advertiser/Client : APOLLO TYRES Product/Service : APOLLO TYRES Entrant Company : PUBLICIS COMMUNICATIONS Gurgaon, INDIA Advertising Agency : PUBLICIS COMMUNICATIONS Gurgaon, INDIA Name Company Position Ritu Sharda Publicis Communication Executive Creative Director Ashutosh Sawhney Publicis Communication Executive Vice President Mohit Tomar Publicis Communication Senior Creative Director Auryndom Bose Publicis Communication Creative Director (Copy) Avinash Kumar Publicis Communication Creative Director (Art) Rohit Bagga Publicis Communication Senior Art Director Gurmeet Singh Publicis Communication Senior Art Director Ravikant Tagore Publicis Communication Copywriter Sarfraz Lallia Publicis Communication Junior Visualizer Lavanya Tagra Publicis Communication Account Director Kunal Vachchani Publicis Communication Senior Account Executive Sonya Sahani Publicis Communication Chief Strategy Officer Monisha Joshi Publicis Communication Account Manager Pranit Singh Raghav Publicis Communication Team Lead-Programming Kalpana Singh Publicis Communication Web Developer Pankaj Gupt Publicis Communication Associate Creative Director Gayatri Sriram Publicis Communication Senior Content Writer Divya Tripathi Publicis Communication Content Writer Reetika Aggarwal Publicis Communication Manager-Online Media Planning

SOLAR CHARGING DUMMIES

Advertiser : SPIES TRAVELS Product : HOLIDAY Entrant : ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK Type of Entry : Sectors & Services Category : Travel, Tourism & Leisure Title : SOLAR CHARGING DUMMIES Advertiser/Client : SPIES TRAVELS Product/Service : HOLIDAY Entrant Company : ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK Advertising Agency : ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK PR Agency : RADIUS KOMMUNKATION A/S Copenhagen, DENMARK Name Company Position Martin Wehding Postyr Editor Jan Pallesen Gobsmack DOP Laurits Munch-Petersen Gobsmack Director Emilie Brandt Gobsmack Producer Christina ErritzГёe Gobsmack Producer Mathias Birkvad Robert/Boisen & Like-Minded Digital Director James Godfrey Robert/Boisen & Like-Minded Copy Writer Heinrich Vejlgaard Robert/Boisen & Like-Minded Art Director Anders Kure Robert/Boisen & Like-Minded Art Director Mette Ingemann Robert/Boisen & Like-Minded Account Director SГёren Christensen Robert/Boisen & Like-Minded Strategist Michael Robert Robert/Boisen & Like-Minded Creative Director

BRIDGE OF LIFE

Advertiser : SAMSUNG LIFE INSURANCE Product : SAMSUNG LIFE INSURANCE Entrant : CHEIL WORLDWIDE Seoul, SOUTH KOREA Type of Entry : Sectors & Services Category : Financial Services, incl. Investor Relations and Corporate Finance Title : BRIDGE OF LIFE Advertiser/Client : SAMSUNG LIFE INSURANCE Product/Service : SAMSUNG LIFE INSURANCE Entrant Company : CHEIL WORLDWIDE Seoul, SOUTH KOREA Advertising Agency : CHEIL WORLDWIDE Seoul, SOUTH KOREA Name Company Position Jeongkeun Yoo Cheil Worldwide Chief Creative Officer Thomas Hongtack Kim Cheil Worldwide Executive Creative Director Joohoon Lee Cheil Worldwide Creative Director Hyungkyun Oh Cheil Worldwide Art Director Jaeyeon Kim Cheil Worldwide Art Director Minjoo Kim Cheil Worldwide Art Director Jiyeon Choi Cheil Worldwide Art Director Jinwoo Ryu Cheil Worldwide Art Director Chaehoon Lee Cheil Worldwide Art Director Youngjun Kim Cheil Worldwide Copywriter Yukyung Joo Cheil Worldwide Copywriter Yongkyu Choi Cheil Worldwide Copywriter Jieun Park Cheil Worldwide Copywriter Jungho Park Cheil Worldwide Account Director Kyungtae Kim Cheil Worldwide Account Executive Inyoung Lee Cheil Worldwide Account Executive Chang-Hwa Yeo Ex Creative Technical Director Taejin Kang Ex Creative Technical Designer Myeongjoon Joo Ex Creative Technical Designer

EXPERIENCE: HALO FOR HALO 4

Advertiser : MICROSOFT Product : X BOX Entrant : EDELMAN London, UNITED KINGDOM Type of Entry : Sectors & Services Category : Technology and Manufacturing Title : EXPERIENCE: HALO FOR HALO 4 Advertiser/Client : MICROSOFT Product/Service : X BOX PR Agency : EDELMAN London, UNITED KINGDOM Entrant Company : EDELMAN London, UNITED KINGDOM Name Company Position Ruth Warder Edelman Consumer Managing Director Chris Wilcocks Edelman Consumer Head of Strategy Gavin Spicer Edelman Consumer Microsoft / Xbox Client Relationship Manager Jonathan Halliwell Edelman Consumer Account Director Sophie Rhatigan Edelman Consumer Account Manager Ryan Whelan Edelman Consumer Account Manager Charlie Mcwilliams Edelman Consumer Account Executive Carey Spence Edelman Seattle Senior Account Supervisor Adrian Simons X Box EMEA Marketing Director Michael Herrmann X Box Head of EMEA Brand PR & Corporate Reputation Michael Flatt X Box EMEA Head of Advertising James Houlton X Box EMEA Group Product Marketing Manager Jennifer Yi X Box Senior Product Marketing Manager Rob Semsey X Box Senior PR Manager Adrian Wainwright X Box International PR Strategy Frank O'Connor 343 Industries Franchise Development Director Kiki Wolfkill 343 Industries Executive Producer Bonnie Ross 343 Industries General Manager

Waiting. For Seven Years (Ожидание. Длиной в семь лет)

Advertiser : FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Product : FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Entrant : OGILVY GERMANY Frankfurt, GERMANY Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : WAITING. FOR SEVEN YEARS. Advertiser/Client : FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Product/Service : FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Entrant Company : OGILVY GERMANY Frankfurt, GERMANY Advertising Agency : OGILVY GERMANY Frankfurt, GERMANY Name Company Position Dr. Stephan Vogel Ogilvy Chief Creative Officer Tim Stuebane Ogilvy Executive Creative Officer Birgit van den Valentyn Ogilvy Executive Creative Officer Matthias Bauer Ogilvy Art Director Johannes Jost Ogilvy Art Director Anke Roell Ogilvy Copywriter Iskra Velichkova Ogilvy Account Management Anna-Lina Woerner Ogilvy Agency Producer Thomas Bausenwein Filmmeisterei Director Thomas Bausenwein/Adam Snyder Filmmeisterei Editor Dorothee Strohmaier Filmmeisterei Film Producer Stephan Heinz/Philip Vogt Filmmeisterei DOP Michael Stapf Performer Birgit Blome DSO Advertiser´s Supervisor

DRIVING DOGS

Advertiser : SPCA NEW ZEALAND Product : PUBLIC AWARENESS / PET ADOPTION Entrant : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : DRIVING DOGS Advertiser/Client : SPCA NEW ZEALAND Product/Service : PUBLIC AWARENESS / PET ADOPTION Entrant Company : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Name Company Position James Mok Draftfcb New Zealand Asia Pacific Executive Creative Director Regan Grafton Draftfcb New Zealand Executive Creative Director Tony Clewett Draftfcb New Zealand Executive Creative Director Matt Williams Draftfcb New Zealand Creative Peter Vegas Draftfcb New Zealand Creative Marco Siraky Draftfcb New Zealand Senior Motion Graphics Designer Blair Walker Draftfcb New Zealand Head Of Post Production Nick Mcfarlane Draftfcb New Zealand Senior Designer Catherine Chi Draftfcb New Zealand Interactive Designer Toby Sellers Draftfcb New Zealand Group Account Director Sally Willis Draftfcb New Zealand Account Director Stephanie Hueber Draftfcb New Zealand Account Manager Angela Spain Draftfcb New Zealand General Manager - PR Eloise Hay Draftfcb New Zealand Account Manager - PR Rachel Leyland Draftfcb New Zealand Media Manager Rufus Chuter Draftfcb New Zealand Communications Planning Director Simon Teagle Draftfcb New Zealand General Manager Media Harri Owen Draftfcb New Zealand Head Of Digital And Content Steph Pearson Draftfcb New Zealand Senior Digital Media Planner/Buyer Sam Boniface Draftfcb New Zealand Digital And Social Media Campaign Manager

Advertiser : SAVE OUR SONS & DUCHENNE FOUNDATION Product : DUCHENNE MUSCULAR DYSTROPHY CHARITY Entrant : RED AGENCY Sydney, AUSTRALIA Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : THE MOST POWERFUL ARM EVER INVENTED Advertiser/Client : SAVE OUR SONS & DUCHENNE FOUNDATION Product/Service : DUCHENNE MUSCULAR DYSTROPHY CHARITY PR Agency : RED AGENCY Sydney, AUSTRALIA Entrant Company : RED AGENCY Sydney, AUSTRALIA Name Company Position James Wright Red Agency Managing Director Rachel White Red Agency Associate Director Jennifer McDermott Red Agency Account Manager Steve Coll Havas Worldwide Australia Executive Creative Director Nicole Hetherington Havas Worldwide Australia Art Director Simon Fowler Havas Worldwide Australia Copywriter Marissa Davies Havas Worldwide Australia Account Director Finch Production Company/Creative Agency Emad Tahtouh Finch Director Of Applied Technology And Innovation Sophie Thiellon Finch Producer Rob Galluzzo Finch Executive Producer Alyssa McClelland Finch Director Reactive Digital Agency Tim Buesing Reactive Creative Director Hiedi Clague Reactive Senior Project Manager Gabriel Tamborini Reactive Art Director Sudeep Shakya Reactive Senior Developer Luke Andersen Reactive Front End Developer Ophenia Liang (Reseo) Search Account Director Havas Worldwide Australia Advertising Agency

DAYS OF HOPE

Advertiser : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant : SAATCHI & SAATCHI Berlin, GERMANY Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : DAYS OF HOPE Advertiser/Client : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product/Service : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant Company : SAATCHI & SAATCHI Berlin, GERMANY Advertising Agency : SAATCHI & SAATCHI Berlin, GERMANY Name Company Position Oliver Kapusta/Stuart Robinson Saatchi & Saatchi Berlin Executive Creative Director Anne Petri/Stuart Robinson Saatchi & Saatchi Berlin Creative Director Christopher Jones Saatchi & Saatchi Berlin Art Director Kathrin Schaller Saatchi & Saatchi Berlin Copywriter Heidi Tzavella Saatchi & Saatchi Berlin International Coordination Michael Samak/Anke Schrot/Inken Dachsel/Theresa Helmich Saatchi & Saatchi Berlin Account Sarah Roth Profenius/Michael Maschke Saatchi & Saatchi Berlin Producer Luca Danscher/Lukas Remie/Stephan Krause Parasol Island Berlin Camera/Film Editing Jonathan Wulfes Parasol Island Berlin Composer/Sounddesign SГёren Haxholm/Denis Guth Parasol Island Berlin Production/Director Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/JГјrg Aemmer Saatchi & Saatchi Emea ECD/Creative Director Zarko Veljkovic/Dragana Petkovic//FrГ©deric Nogier/Laura Iane/Marius Tianu/Catali Saatchi & Saatchi Emea Creative Department Konrad Kalinowski/Ana Mijajlovic Saatchi & Saatchi Emea Project Leader/Media Zorica Marjanovic/Sonja Milovic/Ivana Minovic/Pascal Schaub/Stephanie Weber/Soni Saatchi & Saatchi Emea Account/Management Max Olech/Tanya Moseeva/Nikola Zmajevic/Felix Freese Saatchi & Saatchi Emea Copywriter Dmitry Panteleenka Saatchi & Saatchi Emea Video Designer Kristina Vorobyova/Yana Brekotkina/Larisa Petrini/Ramona Dumitru/Antonia Tucheac Saatchi & Saatchi Emea PR/Communication Ivan Zornic/Nemanja Stojanovic Saatchi & Saatchi Emea Production Isobel Kerr-Newell Saatchi & Saatchi London Marketing & PR Director Zoe Kent Saatchi & Saatchi London PR Manager Saatchi & Saatchi Romania Saatchi & Saatchi Russia Saatchi & Saatchi Poland Saatchi & Saatchi Serbia Saatchi & Saatchi Switzerland

Advertiser : IBM Product : IBM RESEARCH Entrant : OGILVY NEW YORK, USA Type of Entry : Sectors & Services Category : Corporate Communication Title : A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE Advertiser/Client : IBM Product/Service : IBM RESEARCH Entrant Company : OGILVY NEW YORK, USA Advertising Agency : OGILVY NEW YORK, USA Name Company Position Andreas Heinrich/Christopher Lutz/Ileana Rau/Susanne Bowman Ibm Scientist/Animator Punga Animation Michelle Seidenfrau/Kathy Hofman/Beau Burrows/Andrew Garrahan/Greg Anderson 1st Ave Machine Post Production Evan Mangiamele/Jodi Levine/Philip Loeb Heard City Audio Karl Westman Ogilvy & Mather New York Executive Music Producer Peter Mostert/Lauren Basile Hooligan Editing Sam Penfield/Leanne Amos/Nico Casavecchia/Eloi Moli 1st Ave Machine Production Kimberly Duffy/Nicole Vilalte/Kaitlin Giannetti/Carin Pinto Ogilvy & Mather New York Account Rob Davis/Justine Herz/Marcus Andrew Ogilvy & Mather New York Video Strategy Nitin Sinha/Katherine Moore Ogilvy & Mather New York Media Geoffrey Colon/Stuart Tracte Social@Ogilvy Social Priya Varadachary/Sissi Nie Ogilvy & Mather New York Digital Strategy Magnus Blair Ogilvy & Mather New York Group Planning Director Lee Weiss/Alicia Zuluaga/Julie Teicher Ogilvy & Mather New York Agency Producers Ramona Todoca Ogilvy & Mather New York Art Director Lauren Costa Ogilvy & Mather New York Copywriter Niels West/Ricardo Leme Lopes Ogilvy & Mather New York Associate Creative Directors Mike Hahn/Ryan Blank Ogilvy & Mather New York Group Creative Directors Susan Westre Ogilvy & Mather New York Executive Creative Director Steve Simpson Ogilvy & Mather New York Chief Creative Officer/Na

NO NAME MATCH

Advertiser : UNICEF Product : ID CAMPAIN Entrant : ONIRIA/TBWA Asuncion, PARAGUAY Type of Entry : Sectors & Services Category : Public Affairs Title : NO NAME MATCH Advertiser/Client : UNICEF Product/Service : ID CAMPAIN Entrant Company : ONIRIA/TBWA Asuncion, PARAGUAY Advertising Agency : ONIRIA/TBWA Asuncion, PARAGUAY PR Agency : DEBROCA AsunciГіn, PARAGUAY Name Company Position Camilo Guanes ONIRIA\TBWA Chief Creative Officer Daniel AchГЎval ONIRIA\TBWA Executive Creative Director Jorge Tercarioli ONIRIA\TBWA Creative Director Arturo Valiente ONIRIA\TBWA Creative Director RenГ© LГіpez ONIRIA\TBWA Creative Jorge Collar ONIRIA\TBWA Creative Sergio Sevega ONIRIA\TBWA Creative Rodrigo Weiberlen ONIRIA\TBWA Planner Poli AchГЎval ONIRIA\TBWA Producer

Advertiser : PUERTO RICO GOVERNMENT Product : CORRECTIONAL AND REHABILITATION DEPARTMENT Entrant : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO Type of Entry : Sectors & Services Category : Public Sector Title : FOLLOW2UNFOLLOW Advertiser/Client : PUERTO RICO GOVERNMENT Product/Service : CORRECTIONAL AND REHABILITATION DEPARTMENT Entrant Company : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO Media Agency : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO Name Company Position Alejandro Rosado Starcom MediaVest Group Innovation Director

SMOKING KID

Advertiser : THAI HEALTH PROMOTION FOUNDATION Product : THAI HEALTH PROMOTION FOUNDATION Entrant : OGILVY & MATHER Bangkok, THAILAND Type of Entry : Sectors & Services Category : Public Sector Title : SMOKING KID Advertiser/Client : THAI HEALTH PROMOTION FOUNDATION Product/Service : THAI HEALTH PROMOTION FOUNDATION Entrant Company : OGILVY & MATHER Bangkok, THAILAND Advertising Agency : OGILVY & MATHER Bangkok, THAILAND Name Company Position Nopadol Srikieatikajohn Ogilvy & Mather Thailand Chief Creative Officer Wisit Lumsiricharoenchoke Ogilvy & Mather Thailand Executive Creative Director Taewit Jariyanukulpan/Prasert Vijitpawan Ogilvy & Mather Thailand Creative Director Denchai Kheereerak/Kris Garford Spindler Ogilvy & Mather Thailand Copywriter Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Asawin Tejasakulsin Ogilvy & Mather Thailand Art Director Uravasee Chaturongakul Ogilvy & Mather Thailand Agency Producer Phawit Chitrakorn Ogilvy & Mather Thailand Account Manager Patsa Attanon Ogilvy & Mather Thailand Account Supervisor Kittithat Tangsirikit Director Kittithat Tangsirikit/Nunthapan Swangdee Cinematographer Tatcha Ngamkala Film Producer Dear Charungkhon Editor Soundsuite Studio Sound Studio Songmue Production Film Production Company

Advertiser : HEMOBA / ESPORTE CLUBE VITÓRIA Product : FOOTBALL TEAM Entrant : LEO BURNETT TAILOR MADE São Paulo, BRAZIL Type of Entry : Sectors & Services Category : Corporate Responsibility Title : MY BLOOD IS RED AND BLACK Advertiser/Client : HEMOBA / ESPORTE CLUBE VITÓRIA Product/Service : FOOTBALL TEAM Entrant Company : LEO BURNETT TAILOR MADE São Paulo, BRAZIL Advertising Agency : LEO BURNETT TAILOR MADE São Paulo, BRAZIL Name Company Position Marcelo Reis Leo Burnett Tailor Made Chief Creative Officer Guilherme Jahara Leo Burnett Tailor Made Executive Creative Director Marcelo Reis/Guilherme Jahara/Rodrigo Jatene Leo Burnett Tailor Made Creative Directors Rodolfo Fernandes/Alexandre Pagano/Guilherme Jahara Leo Burnett Tailor Made Art Directors Erick Mendonça/João Caetano Brasil Leo Burnett Tailor Made Copywriters Pablo Artega/Junior Bottura/Anelene Putini Leo Burnett Tailor Made Account Fernando Sales/André Massuda Leo Burnett Tailor Made Media Marcello Magalhães/Tiago Lara/Manuela Gambagorte Leo Burnett Tailor Made Planner Celso Groba/Maria Fernanda Moura/Rafael Messias/Camila Aquino Leo Burnett Tailor Made Agency Producer Adilson Baptista Jr./Leandro Hamiro Dos Santos/Carlos Sérgio Falcão/Alexi Portel Hemoba/Esporte Clube Vitória Client´s Approval Bia Flecha/Fernando Sanches Vetor Zero/Brasileira Filmes Production Company Gabriel Teixeira Photography Audioboutique Sound Company Wagner Moura Locutor

DONATE YOUR FACEBOOK TIMELINE

Advertiser : ALZHEIMER'S DISEASE INTERNATIONAL Product : WORLD ALZHEIMER'S DAY Entrant : OGILVY GROUP Brussels, BELGIUM Type of Entry : Technique Category : Best Use of Social Media Title : DONATE YOUR FACEBOOK TIMELINE Advertiser/Client : ALZHEIMER'S DISEASE INTERNATIONAL Product/Service : WORLD ALZHEIMER'S DAY Entrant Company : OGILVY GROUP Brussels, BELGIUM Advertising Agency : OGILVY GROUP Brussels, BELGIUM Name Company Position Sam De Win Ogilvy Group Creative Director Seb De Roover Ogilvy Group Digital Creative Director Nathalie Strybos Ogilvy Group Copywriter Brigitte Bourgeois Ogilvy Group Art Director Anne Baekens Ogilvy Group Agency Producer Tom Florquin Ogilvy Group Account Manager Kristel Vanderlinden Ogilvy Group Strategic Planner Kris Van Hauwermeiren Ogilvy Group Digital Director Steve Salens Ogilvy Group Web Designer Rein Deneut Sevenedge Developer Kris Van Wallendael Sevenedge Project Manager Hans Buyse Poetry In Motion Producer/Cameraman Dagmar Duportail Poetry In Motion Director Karel Vandezande Poetry In Motion Editor Reinhard Van Bergen Das Pop Music

CIVIL RIGHTS

Advertiser : CIVIL RIGHTS DEFENDERS Product : CAPTCHA Entrant : PRIME Stockholm, SWEDEN Type of Entry : Technique Category : Best Use of Social Media Title : CIVIL RIGHTS Advertiser/Client : CIVIL RIGHTS DEFENDERS Product/Service : CAPTCHA PR Agency : PRIME Stockholm, SWEDEN Entrant Company : PRIME Stockholm, SWEDEN Name Company Position Natasha Esbjörnson Civil Rights Defenders Director Of Communications Tom Beckman Prime Creative Director Olle Thunberg Prime Creative Louise Sallander Prime Publicity Specialist Pär Thunberg Bärnt & Ärnst Developer

Advertiser : AMNESTY INTERNATIONAL Product : AMNESTY INTERNATIONAL Entrant : DDB BRASIL SГЈo Paulo, BRAZIL Type of Entry : Technique Category : Best Use of Social Media Title : CENSORED TWEET Advertiser/Client : AMNESTY INTERNATIONAL Product/Service : AMNESTY INTERNATIONAL Entrant Company : DDB BRASIL SГЈo Paulo, BRAZIL Advertising Agency : DDB BRASIL SГЈo Paulo, BRAZIL Name Company Position Cabana Criacao Cabana Criacao Producer Marcia Feitosa DDB Brazil Contact Cica Mattos DDB Brazil Contact Anderson Passos DDB Brazil Project Manager Igor Quintella DDB Brazil Art Director Rodrigo Dorfman DDB Brazil Copywriter Leonardo Konjedic DDB Brazil Copywriter Rafael Ferrer DDB Brazil Copywriter Ana Cecilia Novis DDB Brazil Art Director Guilherme Cunha DDB Brazil Art Director Diogo Mello DDB Brazil Creative Director Alvaro Rodrigues DDB Brazil Executive Creative Director

Waiting. For Seven Years (Ожидание. Длиной в семь лет)

Advertiser : FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Product : FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Entrant : OGILVY GERMANY Frankfurt, GERMANY Type of Entry : Technique Category : Best Use of Live Events and/or Stunts Title : WAITING. FOR SEVEN YEARS. Advertiser/Client : FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Product/Service : FOUNDATION “FOR LIFE – FOR ORGAN DONATION” Entrant Company : OGILVY GERMANY Frankfurt, GERMANY Advertising Agency : OGILVY GERMANY Frankfurt, GERMANY Name Company Position Dr. Stephan Vogel Ogilvy Chief Creative Officer Tim Stuebane Ogilvy Executive Creative Officer Birgit van den Valentyn Ogilvy Executive Creative Officer Matthias Bauer Ogilvy Art Director Johannes Jost Ogilvy Art Director Anke Roell Ogilvy Copywriter Iskra Velichkova Ogilvy Account Management Anna-Lina Woerner Ogilvy Agency Producer Thomas Bausenwein Filmmeisterei Director Thomas Bausenwein/Adam Snyder Filmmeisterei Editor Dorothee Strohmaier Filmmeisterei Film Producer Stephan Heinz/Philip Vogt Filmmeisterei DOP Michael Stapf Performer Birgit Blome DSO Advertiser's Supervisor

UPPER CLASS PARK BENCH

Advertiser : VIRGIN ATLANTIC AIRWAYS Product : VIRGIN ATLANTIC Entrant : Y&R New York, USA Type of Entry : Technique Category : Best Use of Live Events and/or Stunts Title : UPPER CLASS PARK BENCH Advertiser/Client : VIRGIN ATLANTIC AIRWAYS Product/Service : VIRGIN ATLANTIC Entrant Company : Y&R New York, USA Advertising Agency : Y&R New York, USA Name Company Position Emma Sanzo Beast Editorial Producer Elizabeth Krajewski Beast Editorial Executive Producer Michael Elliot Beast Editorial Editor Angela Solomon Station Film Line Producer Caroline Gibney Station Film Executive Producer Micahel Di Girolamo Station Film Executive Producer Stephen Orent Station Film Managing Partner Sam Cadman Station Film Director Kate Kopperman Y&R New York Account Executive Todd Cross Y&R New York Group Account Director Melissa Lander Y&R New York Agency Producer Chris Northam Y&R New York Creative Director Eric Jannon Y&R New York Creative Director Jim Elliott Y&R New York Chief Creative Officer

FAIR GO BRO

Advertiser : VIRGIN MOBILE AUSTRALIA Product : VIRGIN MOBILE Entrant : ONE GREEN BEAN Sydney, AUSTRALIA Type of Entry : Technique Category : Celebrity Endorsement Title : FAIR GO BRO Advertiser/Client : VIRGIN MOBILE AUSTRALIA Product/Service : VIRGIN MOBILE Advertising Agency : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA PR Agency : ONE GREEN BEAN Sydney, AUSTRALIA Entrant Company : ONE GREEN BEAN Sydney, AUSTRALIA Name Company Position Steve Coll Havas Worldwide Sydney Executive Creative Director Kat Thomas One Green Bean Executive Creative Director Scott Mcintyre Havas Worldwide Sydney Group Account Director Matt Holmes One Green Bean Senior Account Director Josh Sandford Havas Worldwide Sydney Account Director Ross Jauncey Havas Worldwide Sydney Account Director Jess Makin One Green Bean Senior Account Manager Monique Pardavi Havas Worldwide Sydney Head Of Broadcast Matt Kendall One Green Bean Digital Communications Strategist Vyvyan Hammond One Green Bean Senior Digital Producer Warrick Nicholson Havas Worldwide Sydney Producer Lucinda Cole One Green Bean Account Manager Marissa Davies Havas Worldwide Sydney Account Manager Jenny Fallon Havas Worldwide Sydney Account Manager Lucas Jatoba Havas Worldwide Sydney Creative Jack Nunn Havas Worldwide Sydney Creative Ben Pearce Havas Worldwide Sydney Creative Duncan Byrne One Green Bean Social Media Manager ZoГ« Condon One Green Bean Community Manager LenГ© Ferris One Green Bean Account Coordinator

DEFORESTED FIELD

Advertiser : WWF Product : WWF Entrant : GREY 141 GROUP SГЈo Paulo, BRAZIL Type of Entry : Technique Category : Best use of Broadcast Title : DEFORESTED FIELD Advertiser/Client : WWF Product/Service : WWF Entrant Company : GREY 141 GROUP SГЈo Paulo, BRAZIL Advertising Agency : GREY 141 GROUP SГЈo Paulo, BRAZIL Name Company Position Pedro Cappeletti Grey 141 Chief Creative Officer Pedro Cappeletti Grey 141 Executive Creative Director Pedro Cappeletti Grey 141 Creative Director Daniel Perez Grey 141 Creative Director Lucas Heck Grey 141 Art Director Eduardo Nose Grey 141 Art Director Marcos Piccinini Grey 141 Copywriter Guilherme Camargos Grey 141 Copywriter Paulo Amaral Grey 141 Copywriter Natacha Veiga Grey 141 RTVC Renata Ruas Grey 141 RTVC LetГ­cia Meira Grey 141 Account Director Raquel Abdala Grey 141 Account Manager Alberto Damasceno Grey 141 Account Supervisor Matheus Ruas Studio Fly Film Director

DAYS OF HOPE

Advertiser : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant : SAATCHI & SAATCHI Berlin, GERMANY Type of Entry : Technique Category : Best use of Broadcast Title : DAYS OF HOPE Advertiser/Client : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product/Service : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant Company : SAATCHI & SAATCHI Berlin, GERMANY Advertising Agency : SAATCHI & SAATCHI Berlin, GERMANY Name Company Position Oliver Kapusta/Stuart Robinson Saatchi & Saatchi Berlin Executive Creative Director Anne Petri/Stuart Robinson Saatchi & Saatchi Berlin Creative Director Christopher Jones Saatchi & Saatchi Berlin Art Director Kathrin Schaller Saatchi & Saatchi Berlin Copywriter Heidi Tzavella Saatchi & Saatchi Berlin International Coordination Michael Samak/Anke Schrot/Inken Dachsel/Theresa Helmich Saatchi & Saatchi Berlin Account Sarah Roth Profenius/Michael Maschke Saatchi & Saatchi Berlin Producer Luca Danscher/Lukas Remie/Stephan Krause Saatchi & Saatchi Berlin Camera/Film Editing Jonathan Wulfes Saatchi & Saatchi Berlin Composer/Sounddesign SГёren Haxholm/Denis Guth Saatchi & Saatchi Berlin Production/Director Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/JГјrg Aemmer Saatchi & Saatchi Emea Ecd/Creative Director Zarko Veljkovic/Dragana Petkovic//FrГ©deric Nogier/Laura Iane/Marius Tianu/Catali Saatchi & Saatchi Emea Creative Department Konrad Kalinowski/Ana Mijajlovic Saatchi & Saatchi Emea Project Leader/Media Zorica Marjanovic/Sonja Milovic/Ivana Minovic/Pascal Schaub/Stephanie Weber/Soni Saatchi & Saatchi Emea Account/Management Max Olech/Tanya Moseeva/Nikola Zmajevic/Felix Freese Saatchi & Saatchi Emea Copywriter Dmitry Panteleenka Saatchi & Saatchi Emea Video Designer Kristina Vorobyova/Yana Brekotkina/Larisa Petrini/Ramona Dumitru/Antonia Tucheac Saatchi & Saatchi Emea Pr/Communication Ivan Zornic/Nemanja Stojanovic Saatchi & Saatchi Emea Production Isobel Kerr-Newell Saatchi & Saatchi London Marketing & PR Director Zoe Kent Saatchi & Saatchi London PR Manager Saatchi & Saatchi Romania Saatchi & Saatchi Russia Saatchi & Saatchi Poland Saatchi & Saatchi Serbia Saatchi & Saatchi Switzerland

INMESSIONANTE

Advertiser : PEPSICO ARGENTINA Product : PEPSI Entrant : ADVERPR Buenos Aires, ARGENTINA Type of Entry : Technique Category : Best Use of Sponsorship Title : INMESSIONANTE Advertiser/Client : PEPSICO ARGENTINA Product/Service : PEPSI Advertising Agency : BBDO ARGENTINA Buenos Aires, ARGENTINA PR Agency : ADVERPR Buenos Aires, ARGENTINA Entrant Company : ADVERPR Buenos Aires, ARGENTINA Name Company Position Elefante Resonante Sound/Music Hookup Animation Animation Poster Production Company UO Solutions Digital Partner Daniel Albamonte/Candelaria Zavalia/Antonella Donatti/Daniela Zarlenga BBDO Argentina Account Team Federico Bluthgen/JoaquГ­n Anderson/Ignacio Dantas Pepsico Argentina Advertiser Supervisor Natalia Rodoni AdverPR Director AgustГ­n SuГЎrez BBDO Argentina Copywriter Veronica Zeta/Rodrigo Lema BBDO Argentina Producers VerГіnica Conti BBDO Argentina Interactive Strategies Producer Gustavo Chiocconi/Josefina Casellas/Maximiliano Ballarini/Laura Sturzenegger BBDO Argentina Art Director Alejandro Gowland BBDO Argentina Innovation Director Pablo Tajer BBDO Argentina Director Of Interactive Experiences Luciano Bellelli BBDO Argentina Creative Director Ramiro Rodriguez Cohen/Rodrigo Grau BBDO Argentina Executive Creative Directors

Advertiser : DESВґS Product : MATTRESS MANUFACTURER Entrant : VCCP Madrid, SPAIN Type of Entry : Technique Category : Best Launch or Re-launch Title : MY MATTRESS SAVINGS BANK Advertiser/Client : DESВґS Product/Service : MATTRESS MANUFACTURER Entrant Company : VCCP Madrid, SPAIN Advertising Agency : VCCP Madrid, SPAIN Advertising Agency 2 : EUROPAPRESS Madrid, SPAIN Name Company Position Javier Suso VCCP Spain Managing Director Beto Nahmad VCCP Spain Executive Creative Director Oscar Moreno VCCP Spain Creative Director Javi del RГ­o VCCP Spain Creative Director David Sousa VCCP Spain Art Director Walter Belenky VCCP Spain Copywriter Sergio Riquelme VCCP Spain Copywriter Laura Soto VCCP Spain Account Manager Sonia Romero VCCP Spain Art Director Laia Prades VCCP Spain Art Director Marta Lucas VCCP Spain Social Media Manager

EXPERIENCE: HALO FOR HALO 4

Advertiser : MICROSOFT Product : X BOX Entrant : EDELMAN London, UNITED KINGDOM Type of Entry : Technique Category : Best Launch or Re-launch Title : EXPERIENCE: HALO FOR HALO 4 Advertiser/Client : MICROSOFT Product/Service : X BOX PR Agency : EDELMAN London, UNITED KINGDOM Entrant Company : EDELMAN London, UNITED KINGDOM Name Company Position Ruth Warder Edelman Consumer Managing Director Chris Wilcocks Edelman Consumer Head of Strategy Gavin Spicer Edelman Consumer Microsoft / Xbox Client Relationship Manager Jonathan Halliwell Edelman Consumer Account Director Sophie Rhatigan Edelman Consumer Account Manager Ryan Whelan Edelman Consumer Account Manager Charlie Mcwilliams Edelman Consumer Account Executive Carey Spence Edelman Seattle Senior Account Supervisor Adrian Simons X Box EMEA Marketing Director Michael Herrmann X Box Head of EMEA Brand PR & Corporate Reputation Michael Flatt X Box EMEA Head of Advertising James Houlton X Box EMEA Group Product Marketing Manager Jennifer Yi X Box Senior Product Marketing Manager Rob Semsey X Box Senior PR Manager Adrian Wainwright X Box International PR Strategy Frank O'Connor 343 Industries Franchise Development Director Kiki Wolfkill 343 Industries Executive Producer Bonnie Ross 343 Industries General Manager

THE BREAD OF MEMORY

Advertiser : AMIA Product : AMIA Entrant : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA Type of Entry : Technique Category : Best Use of Media Relations Title : THE BREAD OF MEMORY Advertiser/Client : AMIA Product/Service : AMIA Entrant Company : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA Advertising Agency : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA Name Company Position Javier Mentasti Ogilvy & Mather Argentina Executive Creative Director Maximiliano Maddalena Ogilvy & Mather Argentina Executive Creative Director Diego Grandi Ogilvy & Mather Argentina Head Of Art Juan Pablo Carrizo Ogilvy & Mather Argentina Creative Director Patricio Elfi Ogilvy & Mather Argentina Creative Director Lucas Antunes/TomГЎs Gianelli Ogilvy & Mather Argentina Copywriter Daniel Correa/Maximiliano Elbo Ogilvy & Mather Argentina Art Director Mariela Seijo Ogilvy & Mather Argentina Account Director Julieta Real Ogilvy & Mather Argentina Executive Account Valeria Pinto Parson Argentina Chief Executive Producer Alejandro Travaglini Parson Argentina Agency Producer Alejandro SorГ­n/Patricio Gomez LlambГ­/Ricardo Levaggi Parson Argentina Edition Osvaldo Bianco/Ariel Bianco Ogilvy & Mather Argentina Graphic Production NГ©ctar MГєsica NГ©ctar MГєsica Original Music

MAKE IT TO MUSE

Advertiser : STUDIO BRUSSELS Product : MUSIC FOR LIFE Entrant : MORTIERBRIGADE Brussels, BELGIUM Type of Entry : Best Campaign Category : Best Integrated Campaign Led by PR Title : MAKE IT TO MUSE Advertiser/Client : STUDIO BRUSSELS Product/Service : MUSIC FOR LIFE Entrant Company : MORTIERBRIGADE Brussels, BELGIUM Advertising Agency : VRT Brussels, BELGIUM Advertising Agency 2 : MORTIERBRIGADE Brussels, BELGIUM Name Company Position Phile Bokken Sonicville Sound Kato Maes Caviar Executive Producer Audrey Dierckx Caviar Producer Kaat Beels Caviar Web Vincent D’halluin Mortierbrigade Strategy Veerle De Vos Mortierbrigade Client Services Director Evert Vermeire Mortierbrigade Agency Producer Tim Arts Mortierbrigade Creative Stefan Van Den Boogaard Mortierbrigade Creative Philippe De Ceuster Mortierbrigade Creative Director Joost Berends Mortierbrigade Creative Director Jens Mortier Mortierbrigade Creative Director Gunther Van Acker Studio Brussels Client Jan Van Biesen Studio Brussels Client Peter Claes Studio Brussels Client

DAYS OF HOPE

Advertiser : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant : SAATCHI & SAATCHI Berlin, GERMANY Type of Entry : Best Campaign Category : Best International PR Campaign Title : DAYS OF HOPE Advertiser/Client : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product/Service : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant Company : SAATCHI & SAATCHI Berlin, GERMANY Advertising Agency : SAATCHI & SAATCHI Berlin, GERMANY Name Company Position Oliver Kapusta/Stuart Robinson Saatchi & Saatchi Berlin Executive Creative Director Anne Petri/Stuart Robinson Saatchi & Saatchi Berlin Creative Director Christopher Jones Saatchi & Saatchi Berlin Art Director Kathrin Schaller Saatchi & Saatchi Berlin Copywriter Heidi Tzavella Saatchi & Saatchi Berlin International Coordination Michael Samak/Anke Schrot/Inken Dachsel/Theresa Helmich Saatchi & Saatchi Berlin Account Sarah Roth Profenius/Michael Maschke Saatchi & Saatchi Berlin Producer Luca Danscher/Lukas Remie/Stephan Krause Parasol Island Berlin Camera/Film Editing Jonathan Wulfes Parasol Island Berlin Composer/Sounddesign SГёren Haxholm/Denis Guth Parasol Island Berlin Production/Director Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/JГјrg Aemmer Saatchi & Saatchi Emea ECD/Creative Director Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/JГјrg Aemmer Saatchi & Saatchi Emea Creative Department Konrad Kalinowski/Ana Mijajlovic Saatchi & Saatchi Emea Project Leader/Media Zorica Marjanovic/Sonja Milovic/Ivana Minovic/Pascal Schaub/Stephanie Weber/Soni Saatchi & Saatchi Emea Account/Management Max Olech/Tanya Moseeva/Nikola Zmajevic/Felix Freese Saatchi & Saatchi Emea Copywriter Dmitry Panteleenka Saatchi & Saatchi Emea Video Designer Kristina Vorobyova/Yana Brekotkina/Larisa Petrini/Ramona Dumitru/Antonia Tucheac Saatchi & Saatchi Emea Pr/Communication Ivan Zornic/Nemanja Stojanovic Saatchi & Saatchi Emea Production Isobel Kerr-Newell Saatchi & Saatchi London Marketing & PR Director Zoe Kent Saatchi & Saatchi London PR Manager Saatchi & Saatchi Romania Saatchi & Saatchi Russia Saatchi & Saatchi Poland Saatchi & Saatchi Serbia Saatchi & Saatchi Switzerland

Bronze

Mentos: National Night (Национальная ночь)

Advertiser : PERFETTI VAN MELLE Product : MENTOS Entrant : BBH ASIA PACIFIC Singapore, SINGAPORE Type of Entry : Sectors & Services Category : Consumer Goods, including FMCG and Household Products Title : NATIONAL NIGHT Advertiser/Client : PERFETTI VAN MELLE Product/Service : MENTOS Entrant Company : BBH ASIA PACIFIC Singapore, SINGAPORE Advertising Agency : BBH ASIA PACIFIC Singapore, SINGAPORE Name Company Position Scott Mcclelland BBH Asia Pacific Executive Creative Director Adrian Chan BBH Asia Pacific Art Director Douglas Hamilton BBH Asia Pacific Copywriter Maurice Wee BBH Asia Pacific Creative Director Paul Edmonds BBH Asia Pacific Copywriter Marcus Yuen BBH Asia Pacific Junior Art Director Uni Lee BBH Asia Pacific Junior Art Director Ronald Bunaidi BBH Asia Pacific Designer Charmaine Wong BBH Asia Pacific Tv Producer Brell Chen BBH Asia Pacific Print Producer Nicolyn Marino BBH Asia Pacific Digital Producer David Webster BBH Asia Pacific Business Director Midori Watanabe BBH Asia Pacific Account Director Bernice Ooi BBH Asia Pacific Account Executive James Sowden BBH Asia Pacific Engagement Planning Director Rachel Filer BBH Asia Pacific Engagement Planner Fuse Music Production Walter Teoh Character Illustration Elena Ho Music Clip Editor Avantworks Digital Production

TOASTIE KNIFE

Advertiser : WARBURTONS Product : BAKERY PRODUCTS Entrant : CLARION COMMUNICATIONS London, UNITED KINGDOM Type of Entry : Sectors & Services Category : Consumer Goods, including FMCG and Household Products Title : TOASTIE KNIFE Advertiser/Client : WARBURTONS Product/Service : BAKERY PRODUCTS PR Agency : CLARION COMMUNICATIONS London, UNITED KINGDOM Entrant Company : CLARION COMMUNICATIONS London, UNITED KINGDOM Describe the campaign/entry Challenge: by 2012, the Great British Breakfast had changed beyond recognition - and understanding this change was vital to Warburtons, the UK’s #1 Bakery brand and a family owned business with long-standing commitment to meeting families’ needs; the challenge was to associate Warburtons with Breakfast, as part of a nationwide PR campaign. Objectives: demonstrate understanding of the needs of the modern British family and associate the brand with Breakfast. Strategy: commission independent research to understand the Great British Breakfast occasion - and identify PR opportunities to position Warburtons as a forward thinking breakfast brand. Execution to outcome: the report covered all aspects of breakfast - media consumption, preferred foods, regional nuances and challenges consumers face in relation to breakfast. One key finding was that Brits find spreading cold butter straight from the fridge onto toast one of their biggest breakfast frustrations. And as baker of the UK’s number one selling loaf, 'Toastie', Warburtons felt compelled to help solve this frustration by creating Warburtons Toastie Knife, a one-off branded prototype butter knife with heated, battery-powered element operating at 48ВєC, the optimum temperature to soften butter - and launched it via traditional and social media, with supporting infographic, YouTube video and вЂ�#toastieknife’ hashtag. The result: the nation talking about Warburtons in relation to breakfast, through national print, online and broadcast coverage, in-depth online and social media conversation, and global interest. Warburtons senior brand manager: "Toastie Knife achieved the PR Holy Grail: getting people talking about our brand and products in general conversation."   Describe the brief from the client Real consumer insight was required to develop a campaign that would resonate with consumers, generate word of mouth, вЂ�own’ the breakfast occasion on a national scale, targeting in particular two target audience groups: 1. вЂ�Bakery Bunch’: mass market mums aged 35-44 (social media is a key element in their lives) 2. вЂ�Wholesome Hearties’: empty nesters aged 45+   Results Results: 88 x branded news/feature items (100% positive) across all UK media; estimated 10,000 Twitter reach, 31,000 Facebook reach, estimated 20,000 Google+ reach; 100,000+ YouTube Views in seven days: www.youtube.com/watch?v=9E_DDsZ8bEM Campaign = 8:1 ROI (187m reach). Subsequent independent research: 59% of respondents agreed more that Warburtons "is an innovative brand", 57% agreed more that Warburtons "responds to customers' needs". Warburtons contacted by Madridfusion International Gastronomy summit organisers to announce it had won вЂ�design and technical innovation’ award. Warburtons senior brand manager: "Toastie Knife achieved the PR Holy Grail: getting people talking about our brand and products in general conversation." Marketing magazine published its iProspect Engagement Index (how much consumers interact with brands on Facebook) for the activity period: Warburtons scored 9.1%, indicating around one in 10 actively responded in previous week - making Warburtons THIRD most engaged-with brand among UK Facebook users. Warburtons is considering taking Toastie Knife to market.   Execution Independent research of 2,753 adults was conducted in March 2012, which was collated with insight from Kantar, Nielson and Him! data. This research was then used to create The Warburtons Great British Breakfast Report, an eight-page hardcopy report. The big idea: Warburtons Toastie Knife - the world’s first heated butter knife, with battery-operated element. The name itself was picked to provide product association, as вЂ�Toastie Loaf’ is the UK’s number one selling bread. A specialist agency was selected to produce a branded prototype, while supporting media collateral was created including press release, lifestyle photography, infographic, вЂ�#toastieknife’ hashtag and 90-second вЂ�How to spread the perfect slice of toast’ video. The news story, with supporting collateral, was sold into national print, broadcast and online media - while the video was placed on YouTube and announced via Warburtons Facebook and Twitter accounts, to generate social media buzz.   The Situation Warburtons is a fifth-generation family baker, and both the UK’s largest bakery brand and second biggest grocery brand, after Coca-Cola. To help promote Bakery - and Warburtons - as first choice at breakfast, the campaign needed to associate Warburtons with breakfast AND place it at the forefront of consumers’ minds when making breakfast purchasing decisions.   The Strategy To identify a tactical idea to help associate Warburtons with breakfast, it was vital to first identify a consumer need within the breakfast occasion via research - and then create a solution to the problem, with a tactic that would work in both traditional (print, broadcast and online) and social media. And all the while generate real talkability. The activity ultimately needed to combine research and insight with a fun idea which could provide great media appeal - and as Warburtons is a company steeped in over 135 years of history, it also needed to be вЂ�forward thinking’ and innovative, ensuring the brand was associated with the modern breakfast experience.

VOICE DRIVER

Advertiser : NISSAN Product : NISSAN Entrant : TBWA\HAKUHODO Tokyo, JAPAN Type of Entry : Sectors & Services Category : Automotive and Transport Title : VOICE DRIVER Advertiser/Client : NISSAN Product/Service : NISSAN Entrant Company : TBWA\HAKUHODO Tokyo, JAPAN Advertising Agency : TBWA\HAKUHODO Tokyo, JAPAN Name Company Position Miki Matsui TBWA Hakuhodo Chief Creative Officer Kazuto Fukushima TBWA Hakuhodo Exective Creative Director Takayuki Nizawa TBWA Hakuhodo Creative Director Kenya Takao TBWA Hakuhodo Copy Writer Kenta Ikoma TBWA Hakuhodo Copy Writer Naoto Ichikawa TBWA Hakuhodo Copy Writer Shawn Schrader TBWA Hakuhodo Art Director Takuma Fujii TBWA Hakuhodo Interactive Producer Hideki Sugimasa Kayac Producer Hirofumi Nobuta Hakuhodo Products Producer Yasuyuki Fukatsu Kayac Director Takashi Murai Kayac Technical Director/Front End Engineer So Matsuda Kayac Front End Engineer/Device Engineer Koki Ibukuro Kayac Device Engineer Fumitaka Kimizuka Kayac Device Engineer Mitsunari Sugiyama Kayac System Engineer Kazuhiro Hashimoto Kayac Designer Keisuke Mizusako Aoi Pro. Movie Producer Hiroshi Kikuchi The Directors Guild Movie Director Shinya Imoto Redhill Post Production Superviser

Advertiser : TOCHKA G Product : THE MOSCOW MUSEUM OF EROTIC ART Entrant : Y&R RUSSIA Moscow, RUSSIA Type of Entry : Sectors & Services Category : Media, Arts and Entertainment Title : THE AUDIOGUIDE PROJECT Advertiser/Client : TOCHKA G Product/Service : THE MOSCOW MUSEUM OF EROTIC ART Entrant Company : Y&R RUSSIA Moscow, RUSSIA Advertising Agency : Y&R RUSSIA Moscow, RUSSIA Name Company Position Max Tucker Young & Rubicam FMS Russia Vice President Marco Cremona Young & Rubicam FMS Russia Executive Creative Director Andrey Pavlov Young & Rubicam FMS Russia Client Service Director Federico Fanti Young & Rubicam FMS Russia Senior Art Director Anton Zimin Young & Rubicam FMS Russia Senior Copywriter Ilia Uturgauri Young & Rubicam FMS Russia Producer Alexander Perminov Adservice CG Producer

Advertiser : PROMOTE ICELAND Product : ICELAND Entrant : THE BROOKLYN BROTHERS London, UNITED KINGDOM Type of Entry : Sectors & Services Category : Travel, Tourism & Leisure Title : ICELAND BY ANOTHER NAME Advertiser/Client : PROMOTE ICELAND Product/Service : ICELAND Entrant Company : THE BROOKLYN BROTHERS London, UNITED KINGDOM Advertising Agency : THE BROOKLYN BROTHERS London, UNITED KINGDOM PR Agency : ISLENSKA London, ICELAND Name Company Position Islenska Creative Agency The Brooklyn Brothers Creative Agency

Advertiser : TOURISM NEW ZEALAND Product : 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND Entrant : WHYBIN\TBWA AUCKLAND, NEW ZEALAND Type of Entry : Sectors & Services Category : Travel, Tourism & Leisure Title : 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND Advertiser/Client : TOURISM NEW ZEALAND Product/Service : 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND Entrant Company : WHYBIN\TBWA AUCKLAND, NEW ZEALAND Advertising Agency : WHYBIN\TBWA AUCKLAND, NEW ZEALAND PR Agency : ELEVEN/PR Auckland, NEW ZEALAND Name Company Position Kelly Bennett Eleven PR Managing Partner Sam Kwan/Patrick Li Whybin\TBWA\DAN Auckland Developer Andrew Zen/Nigel Mchardy Whybin\TBWA\DAN Auckland Production Specialist Louise Leitch Whybin\TBWA\DAN Auckland Project Manager Stephanie Creasey Whybin\TBWA\DAN Auckland Account Director Julia Mckee/Lynlee Smith Whybin\TBWA\DAN Auckland Account Management Ross Howard Whybin\TBWA\DAN Auckland Digital Creative Director Darryl Ward Curious Director Matt Noonan Curious Executive Producer Andy Mauger Curious Producer Natasja Barclay Whybin\TBWA\DAN Auckland Group Head Curious Curious Production Company Mandy Eckford Whybin\TBWA\DAN Auckland Account Director Hristos Varouhas Whybin\TBWA Sydney Strategist Julie Maciver Whybin\TBWA\DAN Auckland Planner Chris Lewis/Jonathon Mead Whybin\TBWA\DAN Auckland Designer Cece Chu/Craig Brooks/Andy Blood Whybin\TBWA\DAN Auckland Art Director Ryan Price/Andy Blood/Tammy Keegan/Lucy Morgan Whybin\TBWA\DAN Auckland Copywriter Mark Zeman Whybin\TBWA\DAN Auckland Creative Director Andy Blood/Matty Burton/Dave Bowman Whybin\TBWA\DAN Auckland, Whybin\TBWA Sydney Executive Creative Director

WE ARE DAVID BAILEY

Advertiser : SAMSUNG Product : NX CAMERA Entrant : CHEIL UK, UNITED KINGDOM Type of Entry : Sectors & Services Category : Technology and Manufacturing Title : WE ARE DAVID BAILEY Advertiser/Client : SAMSUNG Product/Service : NX CAMERA Entrant Company : CHEIL UK, UNITED KINGDOM Advertising Agency : CHEIL UK, UNITED KINGDOM PR Agency : THE RED CONSULTANCY London, UNITED KINGDOM Name Company Position Logan Wilmont Cheil UK ECD Andy Day Cheil UK Creative Chris Lawson Cheil UK Creative Simon Friedberg Cheil UK Creative Matt Pye Cheil UK MD Tony Evans Cheil UK Planning Director Fraser Campbell Cheil UK Account Director Tara Davanzati Cheil UK Strategic Analyst Kevin Durley Cheil UK Technical Director Sian Brigg Cheil UK Business Director

MAKING A NEW HOLIDAY TRADITION: #GIVINGTUESDAY

Advertiser : INSPIRED BY THE 92ND STREET Y WITH THE SUPPORT OF THE UNITED NATIONS FOUNDATION Product : #GIVINGTUESDAY Entrant : HAVAS PR New York, USA Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : MAKING A NEW HOLIDAY TRADITION: #GIVINGTUESDAY Advertiser/Client : INSPIRED BY THE 92ND STREET Y WITH THE SUPPORT OF THE UNITED NATIONS FOUNDATION Product/Service : #GIVINGTUESDAY PR Agency : HAVAS PR New York, USA Entrant Company : HAVAS PR New York, USA Name Company Position Marian Salzman Havas PR North America CEO Amy Freeland Fenton Communications Account Director Susan McPherson Fenton Communications Senior Vice President/Director of Global Marketing Adam Hirsh Edelman PR Supervising Vice President/Emerging Media and Technology Dynamic Signal Chrysula Winegar Trumeau Principal Sharon Feder Mashable Chief Operating Officer Patty Huber Morrissey Groupon Manager of Groupon Grassroots Libby Leffler Facebook Strategic Partner Manager Beverly Greenfield 92nd Street Y Director/Public/Media Relations Asha Curran 92nd Street Y Director for Center for Innovation/Social Impact Jessica Schneider 92nd Street Y Director/Programming/Outreach

Advertiser : YWCA AUCKLAND Product : CHARITY Entrant : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : DEMAND EQUAL PAY Advertiser/Client : YWCA AUCKLAND Product/Service : CHARITY Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND PR Agency : MANGO COMMUNICATIONS Auckland, NEW ZEALAND Name Company Position Andy Fackrell DDB Group New Zealand Executive Creative Director Steve Kane DDB Group New Zealand Creative Director Jonathan Mcmahon DDB Group New Zealand Copywriter/Art Director Lisa Fedyszyn DDB Group New Zealand Art Director/Copywriter Simone Louis DDB Group New Zealand Copywriter/Art Director Toby Morris DDB Group New Zealand Art Director/Copywriter Jane Mill DDB Group New Zealand Agency Producer Jenny Travers DDB Group New Zealand Account Director Andy Robilliard DDB Group New Zealand Print Producer Amanda Summersby DDB Group New Zealand Print Designer Aaron Goldring DDB Group New Zealand Creative Director Matt Webster DDB Group New Zealand Copywriter/Art Director Ben Barnes DDB Group New Zealand/RAPP Tribal Art Director/Copywriter Sam Schrey DDB Group New Zealand/RAPP Tribal Senior Interactive Designer Paul Pritchard DDB Group New Zealand/RAPP Tribal Digital Services Director Robbie Boyd DDB Group New Zealand/RAPP Tribal Developer Jarrad Edwards DDB Group New Zealand/RAPP Tribal Developer Bob Glancy DDB Group New Zealand/Mango Group Account Director Sean Brown DDB Group New Zealand/Mango Account Director Rebecca Rassie DDB Group New Zealand/Mango Account Manager

FREE THE FORCED!

Advertiser : UNITED NATIONS ASSOCIATION OF GERMANY Product : UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Entrant : CHEIL GERMANY Schwalbach , GERMANY Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : FREE THE FORCED! Advertiser/Client : UNITED NATIONS ASSOCIATION OF GERMANY Product/Service : UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Entrant Company : CHEIL GERMANY Schwalbach, GERMANY Advertising Agency : CHEIL GERMANY Schwalbach, GERMANY Advertising Agency 2 : PP AGENDA Frankfurt, GERMANY Name Company Position Roland Rudolf Cheil Germany Executive Creative Director Thomas Schroeder Cheil Germany Creative Director Joern Welle Cheil Germany Creative Director Arnab Biswas Cheil Germany Head Of Design Fernanda Roedel Cheil Germany Creative Concepter Thilo Mueller-Ohldach Cheil Germany Copywriter Ian Lit Shen Lim Cheil Germany Art Director Moritz Gillrath Cheil Germany Creative Specialist Volker Selle Cheil Germany President Yung Kyu Tomas Lee Cheil Germany Account Director Anna-Sophie Johannes Cheil Germany Account Executive Younghae Suh Cheil Germany Account Executive Katharina Fahnl Cheil Germany Social Media Planner Maximilian Ofer Cheil Germany Project Manager Digital Roman Laufer Cheil Germany Project Manager Dunja Habib Cheil Germany Event Manager Kai Hartung Cheil Germany Producer Suzane Papac Cheil Germany Project Manager Peter Kirsch Senior Screen Designer

CIVIL RIGHTS

Advertiser : CIVIL RIGHTS DEFENDERS Product : CAPTCHA Entrant : PRIME Stockholm, SWEDEN Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : CIVIL RIGHTS Advertiser/Client : CIVIL RIGHTS DEFENDERS Product/Service : CAPTCHA PR Agency : PRIME Stockholm, SWEDEN Entrant Company : PRIME Stockholm, SWEDEN Name Company Position Natasha Esbjörnson Civil Rights Defenders Director Of Communications Tom Beckman Prime Creative Director Olle Thunberg Prime Creative Louise Sallander Prime Publicity Specialist Pär Thunberg Bärnt & Ärnst Developer

THE AIRFOOD PROJECT

Advertiser : LES RESTAURANTS DU COEUR Product : THE EUROPEAN FOOD AID Entrant : HAVAS WORLDWIDE PARIS, FRANCE Type of Entry : Sectors & Services Category : Charity and Not for Profit Title : THE AIRFOOD PROJECT Advertiser/Client : LES RESTAURANTS DU COEUR Product/Service : THE EUROPEAN FOOD AID Entrant Company : HAVAS WORLDWIDE PARIS, FRANCE Advertising Agency : HAVAS WORLDWIDE PARIS, FRANCE Name Company Position Coffre Christophe Havas Paris Creative Director Blanc Guillaume Havas Paris Copywriter Gadesaude Nicolas Havas Paris Art Director Camille Blow Lesage Havas Paris Agency Producer Meldener Virginie Havas Paris Agency TV Producer Nathan Besse Stink Director Greg Panteix Stink Producer Elodie Doritch Nightshift Post Production Hugo Lemant/Nathan Besse Nightshift Editor

WATCH YOUR MOUTH!

Advertiser : CALL ME Product : TELCO Entrant : LEAD AGENCY Copenhagen, DENMARK Type of Entry : Sectors & Services Category : Corporate Communication Title : WATCH YOUR MOUTH! Advertiser/Client : CALL ME Product/Service : TELCO Advertising Agency : JANGAARD, MARK & KO Copenhagen, DENMARK PR Agency : LEAD AGENCY Copenhagen, DENMARK Entrant Company : LEAD AGENCY Copenhagen, DENMARK Name Company Position Mikkel Jangaard Jangaard, Mark & Ko Concept Developer Marie Mark Jangaard, Mark & Ko Concept Developer Jacob Holst Andersen LEAD Agency Senior Advisor Kresten Schultz JГёrgensen LEAD Agency CEO

IMPOSSIBLE ORCHESTRA

Advertiser : DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS Product : CARE AWARE Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Sectors & Services Category : Public Sector Title : IMPOSSIBLE ORCHESTRA Advertiser/Client : DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS Product/Service : CARE AWARE Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA PR Agency : PORTER NOVELLI MELBOURNE, AUSTRALIA Name Company Position John Mescall McCann Melbourne Executive Creative Director Pat Baron McCann Melbourne Creative Director Matt Stoddart McCann Melbourne Art Director Natasha Wood McCann Melbourne Copywriter Scott Hall McCann Melbourne Designer Pat Baron McCann Melbourne Designer Adrian Mills McCann Melbourne Group Account Director Megan Jones McCann Melbourne Senior Account Manager Jo Alach McCann Melbourne Agency Producer Aaron Wilson Airbag Productions Director Katrina Fleming Airbag Productions Producer Victoria Conners-Bell Airbag Productions Producer Brett Kelly Airbag Productions Music John Mescall McCann Melbourne Copywriter Pat Baron McCann Melbourne Art Director

FACEBOOK IN YOUR PANTS

Advertiser : FINNISH HIV COUNCIL Product : HIV AWARENESS Entrant : McCANN WORLDGROUP HELSINKI, FINLAND Type of Entry : Sectors & Services Category : Public Sector Title : FACEBOOK IN YOUR PANTS Advertiser/Client : FINNISH HIV COUNCIL Product/Service : HIV AWARENESS Entrant Company : McCANN WORLDGROUP HELSINKI, FINLAND Advertising Agency : McCANN WORLDGROUP HELSINKI, FINLAND Name Company Position Jyrki Poutanen McCann WorldGroup Helsinki Creative Director Timo Silvennoinen McCann WorldGroup Helsinki Creative Director Jyrki Poutanen McCann WorldGroup Helsinki AD Timo Silvennoinen McCann WorldGroup Helsinki Copywriter Kari Mikkonen McCann WorldGroup Helsinki Graphic Designer Piia Seppälä McCann WorldGroup Helsinki Graphic Designer Kim Takala McCann Worldgroup Helsinki Graphic Designer Joni Lyytikäinen McCann WorldGroup Helsinki Graphic Designer Yrjö Haavisto McCann WorldGroup Helsinki Producer Jyrki Poutanen McCann WorldGroup Helsinki Producer Petteri Lillberg McCann WorldGroup Helsinki Ragnar Jansson Ragnar Jansson Productions Director Sami Syrjä Fake Graphics Helsinki Animation Marko Nyberg Sound Markus Johnson Post Control Post Eric Ericsson Patrik Brodin Regina Törnwall Husky Rescue

THE ENEMIES OF DESPAIR

Advertiser : THE SWEDISH SOCIAL INSURANCE AGENCY (FГ–RSГ„KRINGSKASSAN) Product : THE SWEDISH SOCIAL INSURANCE AGENCY (FГ–RSГ„KRINGSKASSAN) Entrant : PRIME Stockholm, SWEDEN Type of Entry : Sectors & Services Category : Internal Communications Title : THE ENEMIES OF DESPAIR Advertiser/Client : THE SWEDISH SOCIAL INSURANCE AGENCY (FГ–RSГ„KRINGSKASSAN) Product/Service : THE SWEDISH SOCIAL INSURANCE AGENCY (FГ–RSГ„KRINGSKASSAN) PR Agency : PRIME Stockholm, SWEDEN Entrant Company : PRIME Stockholm, SWEDEN Name Company Position Tom Beckman Prime Creative Director Malin Severin Prime Project Manager Russell Mattinson Prime Internal Communications Specialist Mathias Murman Prime Publicity Specialist Markus Gustafsson Prime Senior Strategic Advisor Per Hansen Prime Senior Account Executive Marcus Wenner Prime Planner

THE HUMAN YOUTUBE PLAYER

Advertiser : PUBLICIS GROUPE Product : PUBLICIS GROUPE WISHES 2013 Entrant : DIGITAS FRANCE Levallois Perret, FRANCE Type of Entry : Sectors & Services Category : Internal Communications Title : THE HUMAN YOUTUBE PLAYER Advertiser/Client : PUBLICIS GROUPE Product/Service : PUBLICIS GROUPE WISHES 2013 Entrant Company : DIGITAS FRANCE Levallois Perret, FRANCE Advertising Agency : DIGITAS FRANCE Levallois Perret, FRANCE Name Company Position AmГ©lie Cruchet Digitas France RP-Project Manager Frederic Roux Digitas France Art Director Brice D'annoville Digitas France Flash Director Thibault Perret Digitas France Flash Programmer Philippe Bordachar Digitas France Technical Project Manager Jeremy Vissio Digitas France Motion Designer Alix Goelen Digitas France Project Manager Philippe Pinel Digitas France Creative Frederick Lung Digitas France Creative Nicolas Thiboutot Digitas France Creative Director Bridget Jung Digitas France Chief Creative Officer WAM Production company

BRIDGE OF LIFE

Advertiser : SAMSUNG LIFE INSURANCE Product : SAMSUNG LIFE INSURANCE Entrant : CHEIL WORLDWIDE Seoul, SOUTH KOREA Type of Entry : Sectors & Services Category : Corporate Responsibility Title : BRIDGE OF LIFE Advertiser/Client : SAMSUNG LIFE INSURANCE Product/Service : SAMSUNG LIFE INSURANCE Entrant Company : CHEIL WORLDWIDE Seoul, SOUTH KOREA Advertising Agency : CHEIL WORLDWIDE Seoul, SOUTH KOREA Name Company Position Jeongkeun Yoo Cheil Worldwide Chief Creative Officer Thomas Hongtack Kim Cheil Worldwide Executive Creative Director Joohoon Lee Cheil Worldwide Creative Director Hyungkyun Oh Cheil Worldwide Art Director Jaeyeon Kim Cheil Worldwide Art Director Minjoo Kim Cheil Worldwide Art Director Jiyeon Choi Cheil Worldwide Art Director Jinwoo Ryu Cheil Worldwide Art Director Chaehoon Lee Cheil Worldwide Art Director Youngjun Kim Cheil Worldwide Copywriter Yukyung Joo Cheil Worldwide Copywriter Yongkyu Choi Cheil Worldwide Copywriter Jieun Park Cheil Worldwide Copywriter Jungho Park Cheil Worldwide Account Director Kyungtae Kim Cheil Worldwide Account Executive Inyoung Lee Cheil Worldwide Account Executive Chang-Hwa Yeo Ex Creative Technical Director Taejin Kang Ex Creative Technical Designer Myeongjoon Joo Ex Creative Technical Designer

LIFEBUOY ROTI REMINDER

Advertiser : HINDUSTAN UNILEVER Product : LIFEBUOY Entrant : OGILVY & MATHER INDIA Mumbai, INDIA Type of Entry : Sectors & Services Category : Corporate Responsibility Title : LIFEBUOY ROTI REMINDER Advertiser/Client : HINDUSTAN UNILEVER Product/Service : LIFEBUOY Entrant Company : OGILVY & MATHER INDIA Mumbai, INDIA Advertising Agency : OGILVY & MATHER INDIA Mumbai, INDIA Media Agency : MINDSHARE FULCRUM Mumbai, INDIA Name Company Position Abhijit Avasthi Ogilvy & Mather India National Creative Director Rajiv Rao Ogilvy & Mather India National Creative Director Vipul Salvi Ogilvy & Mather India National Creative Director (OgilvyAction) Daniel Comar Ogilvyaction Regional Executive Creative Director (Asia Pacific) Aarti Nichlani Ogilvy & Mather India Creative Director Copy Sanjeev Singh Ogilvy & Mather India Creative Controller Neelam Nagrale Ogilvy & Mather India Creative Controller Shripad Paturkar Ogilvy & Mather India Senior Art Director Saurabh Chandekar Ogilvy & Mather India Creative Supervisor Praveen Chavan Ogilvy & Mather India Creative Supervisor Tushar Kadam Ogilvy & Mather India Art Director Shrikant Bhojane Ogilvy & Mather India Senior Visualiser Samir Gupte Ogilvy & Mather India President OgilvyAction Tarun Gupta Ogilvy & Mather India Senior Account Executive Vishal Mangalorkar @infiniti Films Director Pria Mundra Producer Karthik Ganesh Director Of Photography Rizwan Maple Editor

TREE CONCERT

Advertiser : FRIENDS OF THE EARTH Product : NATURE PROTECTION (PRO BONO CAMPAIGN) Entrant : KETCHUM PLEON Berlin, GERMANY Type of Entry : Sectors & Services Category : Environmental PR Title : TREE CONCERT Advertiser/Client : FRIENDS OF THE EARTH Product/Service : NATURE PROTECTION (PRO BONO CAMPAIGN) Advertising Agency : BBDO GERMANY DГјsseldorf, GERMANY PR Agency : KETCHUM PLEON Berlin, GERMANY Entrant Company : KETCHUM PLEON Berlin, GERMANY Name Company Position Andrea Kuschner ARRI Mitte Post Production Michael Pflanz/Markus Kuhn Planz Produktionservice Producer Mat Neidhardt Gang of Berlin Production Company Silke Rochow/Julia Diehl/Steffen Gentis BBDO Proximity TV Producer Emily Dietzsch BBDO Live Account Manager Events Frank Hagele BBDO Live Managing Director of Events Joris Jonker/Mia Lucker BBDO Proximity Account Managers Sebastion Schlosser BBDO Proximity Client Service Director Dirk Spakowski BBDO Proximity Managing Director Robert Bilz Illustrator Rene Bieder/Yassin Taibi BBDO Proximity Online Conception Lukas Liske BBDO Proximity Copywriter Daniel Schweinzer BBDO Proximity Art Director Jan Harbeck/David Mously BBDO Proximity Creative Managing Director Wolfgang Schneider BBDO Germany Chief Creative Officer Monika Groewe/Alexandra Wilke Ketchum Pleon Account Executive PR Christof Biggeleben Ketchum Pleon Head of Campaigning Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Togel Artists Jan Harbeck BBDO Proximity Creative Director

THE WORLD'S MOST POWERFUL BANNER

Advertiser : NECKERMANN Product : NECKERMANN.DE Entrant : OGILVY GERMANY Frankfurt, GERMANY Type of Entry : Sectors & Services Category : Crisis and Issue Management Title : THE WORLD'S MOST POWERFUL BANNER Advertiser/Client : NECKERMANN Product/Service : NECKERMANN.DE Entrant Company : OGILVY GERMANY Frankfurt, GERMANY Advertising Agency : OGILVY GERMANY Frankfurt, GERMANY Name Company Position Dr. Stephan Vogel Ogilvy Germany Chief Creative Officer Matthias Storath Ogilvy Germany Executive Creative Director Helmut Meyer Ogilvy Germany Creative Director Dr. Stephan Vogel Ogilvy Germany Copywriter Christoph Isenbuerger Ogilvy Germany Account Management Tibor Henseler Ogilvy Germany Account Management Sabina Pal Ogilvy Germany Creative Planning Hanna Maschke Neckermann Advertiser's Supervisor Heiko Klauer Ogilvy Germany Advertiser's Supervisor

FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS

Advertiser : U.S. FARMERS AND RANCHERS ALLIANCE (USFRA) Product : NON-PROFIT FARMER AND RANCHER LED ALLIANCE Entrant : KETCHUM Los Angeles, USA Type of Entry : Sectors & Services Category : Crisis and Issue Management Title : FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS Advertiser/Client : U.S. FARMERS AND RANCHERS ALLIANCE (USFRA) Product/Service : NON-PROFIT FARMER AND RANCHER LED ALLIANCE PR Agency : KETCHUM Los Angeles, USA Entrant Company : KETCHUM Los Angeles, USA Name Company Position Melissa Kinch Ketchum Partner/Associate Director/North American Corporate Practice Linda Eatherton Ketchum Partner/Director Global Food/Nutrition Practice Bill Zucker Ketchum Partner/Midwest Director Maxine Enciso Ketchum VP/Management Supervisor Gur Tsabar Ketchum SVP/Digital Strategy/Innovation Mary Seltzer Ketchum Vice President Rodger Wasson Ketchum Consultant To Ketchum Claire Castillo Ketchum Svp/Head Of Brand Integration Kim Essex Ketchum SVP/Food And AG Katie Armitstead Ketchum Assistant Account Executive Erika Poppelreiter Ketchum Account Supervisor Dane Roth Ketchum Vice President Tara Raeber Ketchum Managing Account Supervisor Cindy Hackmann USFRA Assistant General Manager Hugh Whaley USFRA General Manager Abby Rinne USFRA Affiliate/Industry Relations Manager Penny Key USFRA Project Coordinator Lisa Cassady USFRA Internal Communications Manager Keith Yazmir Maslansky + Partners Partner Jennifer Dahm Maslansky + Partners Senior Director/Language Strategy

PARENTAL MULTITASKING

Advertiser : THE SWEDISH CIVIL CONTINGENCIES AGENCY Product : PUBLIC SERVICE Entrant : PRIME Stockholm, SWEDEN Type of Entry : Technique Category : Best Use of Digital PR Title : PARENTAL MULTITASKING Advertiser/Client : THE SWEDISH CIVIL CONTINGENCIES AGENCY Product/Service : PUBLIC SERVICE PR Agency : PRIME Stockholm, SWEDEN Entrant Company : PRIME Stockholm, SWEDEN Name Company Position Lisa Hedin Prime Key Account Manager Shirin Hirmand Prime Project Manager Olle Thunberg Prime Art Director Peter Lindgren Prime Creative Director Anna-Karin Grenninger Prime Media Specialist Erik Håkansson Mandarin Film Producer Tobias Nilsson Mandarin Film Producer Sofia Bredenberg Oakwood Creative Digital Agency Production Manager Web Sebastian Broms Oakwood Creative Digital Agency Creative Manager Web Emil Säll Oakwood Creative Digital Agency Web Developer

THE MOST POWERFUL ARM EVER INVENTED

Advertiser : SAVE OUR SONS & DUCHENNE FOUNDATION Product : DUCHENNE MUSCULAR DYSTROPHY CHARITY Entrant : RED AGENCY Sydney, AUSTRALIA Type of Entry : Technique Category : Best Use of Digital PR Title : THE MOST POWERFUL ARM EVER INVENTED Advertiser/Client : SAVE OUR SONS & DUCHENNE FOUNDATION Product/Service : DUCHENNE MUSCULAR DYSTROPHY CHARITY PR Agency : RED AGENCY Sydney, AUSTRALIA Entrant Company : RED AGENCY Sydney, AUSTRALIA Name Company Position James Wright Red Agency Managing Director Rachel White Red Agency Associate Director Jennifer McDermott Red Agency Account Manager Steve Coll Havas Worldwide Australia Executive Creative Director Nicole Hetherington Havas Worldwide Australia Art Director Simon Fowler Havas Worldwide Australia Copywriter Marissa Davies Havas Worldwide Australia Account Director Finch Production Company/Creative Agency Emad Tahtouh Finch Director of Applied Technology And Innovation Sophie Thiellon Finch Producer Rob Galluzzo Finch Executive Producer Alyssa McClelland Finch Director Reactive Digital Agency Tim Buesing Reactive Creative Director Hiedi Clague Reactive Senior Project Manager Gabriel Tamborini Reactive Art Director Sudeep Shakya Reactive Senior Developer Luke Andersen Reactive Front End Developer Ophenia Liang (Reseo) Search Account Director Havas Worldwide Australia Advertising Agency

THE BIKE THEFT / VELOFENDERS

Advertiser : IR Product : MAGAZINE Entrant : WRONG DIGITAL Riga, LATVIA Type of Entry : Technique Category : Best Use of Digital PR Title : THE BIKE THEFT / VELOFENDERS Advertiser/Client : IR Product/Service : MAGAZINE Entrant Company : WRONG DIGITAL Riga, LATVIA Advertising Agency : WRONG DIGITAL Riga, LATVIA Name Company Position Valters Jonats PIKA Creative Director Oskars Cirsis PIKA Creative Director Renars Liepins PIKA Creative Director Martins Zutis PIKA Art Director Artis Krilovs PIKA Strategic Planner Voldemars Dudums Dudums Creative Director Rolands Puhovs Cits Medijs Project Manager

Advertiser : PUERTO RICO GOVERNMENT Product : CORRECTIONAL AND REHABILITATION DEPARTMENT Entrant : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO Type of Entry : Technique Category : Best Use of Social Media Title : FOLLOW2UNFOLLOW Advertiser/Client : PUERTO RICO GOVERNMENT Product/Service : CORRECTIONAL AND REHABILITATION DEPARTMENT Entrant Company : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO Media Agency : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO Name Company Position Alejandro Rosado Starcom MediaVest Group Innovation Director

TREE CONCERT

Advertiser : FRIENDS OF THE EARTH Product : NATURE PROTECTION (PRO BONO CAMPAIGN) Entrant : KETCHUM PLEON Berlin, GERMANY Type of Entry : Technique Category : Best Use of Live Events and/or Stunts Title : TREE CONCERT Advertiser/Client : FRIENDS OF THE EARTH Product/Service : NATURE PROTECTION (PRO BONO CAMPAIGN) Advertising Agency : BBDO GERMANY DГјsseldorf, GERMANY PR Agency : KETCHUM PLEON Berlin, GERMANY Entrant Company : KETCHUM PLEON Berlin, GERMANY Name Company Position Andrea Kuschner ARRI Mitte Post Production Michael Pflanz/Markus Kuhn Planz Produktionservice Producer Mat Neidhardt/Friederike Seifert Gang of Berlin Production Company Silke Rochow/Julia Diehl/Steffen Gentis BBDO Proximity TV Producer Emily Dietzsch BBDO Live Account Manager Events Frank Hagele BBDO Live Managing Director of Events Joris Jonker/Mia Lucker BBDO Proximity Account Managers Sebastion Schlosser BBDO Proximity Client Service Director Dirk Spakowski BBDO Proximity Managing Director Robert Bilz Illustrator Rene Bieder/Yassin Taibi BBDO Proximity Online Conception Lukas Liske BBDO Proximity Copywriter Daniel Schweinzer BBDO Proximity Art Director Jan Harbeck/David Mously BBDO Proximity Creative Managing Director Wolfgang Schneider BBDO Germany Chief Creative Officer Monika Groewe/Alexandra Wilke Ketchum Pleon Account Executive PR Christof Biggeleben Ketchum Pleon Head Of Campaigning Alexej Alschiz/Steve Bergmann/Kamil Garbacz/Philipp Togel Artists Jan Harbeck BBDO Proximity Creative Director

FREE THE FORCED!

Advertiser : UNITED NATIONS ASSOCIATION OF GERMANY Product : UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Entrant : CHEIL GERMANY Schwalbach , GERMANY Type of Entry : Technique Category : Best Use of Live Events and/or Stunts Title : FREE THE FORCED! Advertiser/Client : UNITED NATIONS ASSOCIATION OF GERMANY Product/Service : UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Entrant Company : CHEIL GERMANY Schwalbach, GERMANY Advertising Agency : PP AGENDA Frankfurt, GERMANY Advertising Agency 2 : CHEIL GERMANY Schwalbach, GERMANY Name Company Position Roland Rudolf Cheil Germany Executive Creative Director Thomas Schroeder Cheil Germany Creative Director Joern Welle Cheil Germany Creative Director Arnab Biswas Cheil Germany Head Of Design Fernanda Roedel Cheil Germany Creative Concepter Thilo Mueller-Ohldach Cheil Germany Copywriter Ian Lit Shen Lim Cheil Germany Art Director Moritz Gillrath Cheil Germany Creative Specialist Volker Selle Cheil Germany President Yung Kyu Tomas Lee Cheil Germany Account Director Anna-Sophie Johannes Cheil Germany Account Executive Younghae Suh Cheil Germany Account Executive Katharina Fahnl Cheil Germany Social Media Planner Maximilian Ofer Cheil Germany Project Manager Digital Roman Laufer Cheil Germany Project Manager Dunja Habib Cheil Germany Event Manager Kai Hartung Cheil Germany Producer Suzane Papac Cheil Germany Project Manager Peter Kirsch Senior Screen Designer

Advertiser : DR PEPPER SNAPPLE GROUP Product : BEVERAGE/SODA Entrant : KETCHUM Washington, USA Type of Entry : Technique Category : Celebrity Endorsement Title : MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN Advertiser/Client : DR PEPPER SNAPPLE GROUP Product/Service : BEVERAGE/SODA PR Agency : KETCHUM Washington, USA Entrant Company : KETCHUM Washington, USA Name Company Position Deirdre Middleton Ketchum Vice President/General Manager/Brand Practice Aj Goodman Ketchum Senior Vice President/Media Relations Amy Jackson Ketchum Senior Account Executive Rachel Lader Ketchum Senior Account Executive Ashley Stoney Ketchum Account Executive Eddie Moye Ketchum Account Executive Lauren Samaha Ketchum Associate Account Executive Lauren Arizmendi Ketchum Associate Account Executive Chris Hamilton Ketchum Vice President/Senior Media Specialist Suzanne Lyons Ketchum Vice President/Director/Consumer Media Group Erica Saviano Tsioutas Ketchum Vice President/Senior Media Specialist Jen Parsons Ketchum Senior Media Specialist Margo Schneider Ketchum Vice President/Associate Director Kristin Loretta Ketchum Account Supervisor Greg Artkop Dr Pepper Snapple Group Vice President/Corporate Communications/Dr. Pepper Chris Barnes Dr Pepper Snapple Group Director/Corporate Communications/Dr. Pepper

WE ARE DAVID BAILEY

Advertiser : SAMSUNG Product : NX CAMERA Entrant : CHEIL UK, UNITED KINGDOM Type of Entry : Technique Category : Celebrity Endorsement Title : WE ARE DAVID BAILEY Advertiser/Client : SAMSUNG Product/Service : NX CAMERA Entrant Company : CHEIL UK, UNITED KINGDOM Advertising Agency : CHEIL UK, UNITED KINGDOM PR Agency : THE RED CONSULTANCY London, UNITED KINGDOM Name Company Position Logan Wilmont Cheil UK ECD Andy Day Cheil UK Creative Chris Lawson Cheil UK Creative Simon Friedberg Cheil UK Creative Matt Pye Cheil UK MD Tony Evans Cheil UK Planning Director Fraser Campbell Cheil UK Account Director Tara Davanzati Cheil UK Strategic Analyst Kevin Durley Cheil UK Technical Director Sian Brigg Cheil UK Business Director

NO NAME MATCH

Advertiser : UNICEF Product : ID CAMPAIN Entrant : ONIRIA/TBWA Asuncion, PARAGUAY Type of Entry : Technique Category : Best use of Broadcast Title : NO NAME MATCH Advertiser/Client : UNICEF Product/Service : ID CAMPAIN Entrant Company : ONIRIA/TBWA Asuncion, PARAGUAY Advertising Agency : ONIRIA/TBWA Asuncion, PARAGUAY PR Agency : DEBROCA AsunciГіn, PARAGUAY Name Company Position Camilo Guanes ONIRIA\TBWA Chief Creative Officer Daniel AchГЎval ONIRIA\TBWA Executive Creative Director Jorge Tercarioli ONIRIA\TBWA Creative Director Arturo Valiente ONIRIA\TBWA Creative Director RenГ© LГіpez ONIRIA\TBWA Creative Jorge Collar ONIRIA\TBWA Creative Sergio Sevega ONIRIA\TBWA Creative Rodrigo Weiberlen ONIRIA\TBWA Planner Poli AchГЎval ONIRIA\TBWA Producer

Advertiser : P&G Product : P&G Entrant : FLEISHMAN HILLARD Dublin, IRELAND Type of Entry : Technique Category : Best Use of Sponsorship Title : P&G PARALYMPICS MEDAL CEREMONY - GOLDEN MOMENT OF THE GAMES Advertiser/Client : P&G Product/Service : P&G PR Agency : FLEISHMAN HILLARD Dublin, IRELAND Entrant Company : FLEISHMAN HILLARD Dublin, IRELAND Name Company Position Nathan Homer P&G Global Sports Marketing/Olympics Director Gill Madden Fleishman-Hillard Dublin Director Brian Melarkey Fleishman-Hillard Dublin Creative Director Ellen Ryan Fleishman-Hillard Dublin Senior Client Executive

Advertiser : EDF ENERGY Product : ENERGY OF THE NATION Entrant : WEBER SHANDWICK London, UNITED KINGDOM Type of Entry : Technique Category : Best Use of Sponsorship Title : ENERGY OF THE NATION Advertiser/Client : EDF ENERGY Product/Service : ENERGY OF THE NATION PR Agency : WEBER SHANDWICK London, UNITED KINGDOM Entrant Company : WEBER SHANDWICK London, UNITED KINGDOM Name Company Position Shannon Singh AMV Planner Suzi Black Havas Account Director Mark Bustard Ignite Special Projects Director Rhian Croucher Weber Shandwick Senior Account Manager Sally Phillips Weber Shandwick Senior Account Manager Roxanne Kalha Weber Shandwick Associate Director Emma Robertson Weber Shandwick Associate Director Katherine Mcgettigan Weber Shandwick Associate Director

PHILIP'S PERFECTCARE MAKES IRONING HOT

Advertiser : PHILIPS UK Product : PHILIPS PERFECTCARE IRON Entrant : ONEVOICE CONNECT London, UNITED KINGDOM Type of Entry : Technique Category : Best Launch or Re-launch Title : PHILIP'S PERFECTCARE MAKES IRONING HOT Advertiser/Client : PHILIPS UK Product/Service : PHILIPS PERFECTCARE IRON PR Agency : ONEVOICE CONNECT London, UNITED KINGDOM Entrant Company : ONEVOICE CONNECT London, UNITED KINGDOM Name Company Position Gemma McHenry Philips Marketing Manager/Garment Care Tina Withington Philips PR Manager Danielle Daly OneVoice Account Manager Hannah Feltham OneVoice Associate Director Kate Hopper OneVoice Practice Director

THE SOIL RESTAURANT

Advertiser : PROTOLEAF Product : 100% ORGANIC SOIL Entrant : TBWA\HAKUHODO Tokyo, JAPAN Type of Entry : Technique Category : Best Launch or Re-launch Title : THE SOIL RESTAURANT Advertiser/Client : PROTOLEAF Product/Service : 100% ORGANIC SOIL Entrant Company : TBWA\HAKUHODO Tokyo, JAPAN Advertising Agency : TBWA\HAKUHODO Tokyo, JAPAN Name Company Position Miki Matsui TBWA\Hakuhodo Chief Creative Officer Kazoo Sato TBWA\Hakuhodo Executive Creative Director Tomoki Harada TBWA\Hakuhodo Creative Director/Copywriter Takahiro Miura TBWA\Hakuhodo PR Planner Keisuke Shimizu TBWA\Hakuhodo Art Director Nozomi Imaoka TBWA\Hakuhodo Art Director Chino Yamaguchi TBWA\Hakuhodo Copywriter Kaoru Ootani TBWA\Hakuhodo Agency Producer Miho Majima Initial PR Planner

BEAT FOR ME, ARGENTINA

Advertiser : DANONE ARGENTINA S.A. Product : VIDACOL Entrant : KETCHUM ARGENTINA Buenos Aires, ARGENTINA Type of Entry : Technique Category : Best Use of Media Relations Title : BEAT FOR ME, ARGENTINA Advertiser/Client : DANONE ARGENTINA S.A. Product/Service : VIDACOL PR Agency : KETCHUM ARGENTINA Buenos Aires, ARGENTINA Entrant Company : KETCHUM ARGENTINA Buenos Aires, ARGENTINA Name Company Position Pablo Del Bosco +Castro Innovation House Innovation Producer Nicolas Pimentel +Castro Innovation House Founder Trinidad Bensusan Danone Argentina S.A. Brand Assistant Maria Celia Lima Danone Argentina S.A. AMB Sr Ezequiel Diaz Danone Argentina S.A. Health Affairs Manager Fernando Ragni Danone Argentina S.A. Senior Brand Manager Facundo Etchebehere Danone Argentina S.A. Corporate Affairs Director Tatiana Weiman Ketchum Account Assistant Victoria Farfan Ketchum Senior Account Executive Luciana Morana Ketchum Senior Account Executive Ariel Rosenberg Ketchum Account Director Gustavo Averbuj Ketchum CEO

FREE THE FORCED!

Advertiser : UNITED NATIONS ASSOCIATION OF GERMANY Product : UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Entrant : CHEIL GERMANY Schwalbach , GERMANY Type of Entry : Technique Category : Best Use of Media Relations Title : FREE THE FORCED! Advertiser/Client : UNITED NATIONS ASSOCIATION OF GERMANY Product/Service : UNITED NATIONS CAMPAIGN AGAINST FORCED MARRIAGE Entrant Company : CHEIL GERMANY Schwalbach, GERMANY Advertising Agency : PP AGENDA Frankfurt, GERMANY Advertising Agency 2 : CHEIL GERMANY Schwalbach, GERMANY Name Company Position Roland Rudolf Cheil Germany Executive Creative Director Thomas Schroeder Cheil Germany Creative Director Joern Welle Cheil Germany Creative Director Arnab Biswas Cheil Germany Head Of Design Fernanda Roedel Cheil Germany Creative Concepter Thilo Mueller-Ohldach Cheil Germany Copywriter Ian Lit Shen Lim Cheil Germany Art Director Moritz Gillrath Cheil Germany Creative Specialist Volker Selle Cheil Germany President Yung Kyu Tomas Lee Cheil Germany Account Director Anna-Sophie Johannes Cheil Germany Account Executive Younghae Suh Cheil Germany Account Executive Katharina Fahnl Cheil Germany Social Media Planner Maximilian Ofer Cheil Germany Project Manager Digital Roman Laufer Cheil Germany Project Manager Dunja Habib Cheil Germany Event Manager Kai Hartung Cheil Germany Producer Suzane Papac Cheil Germany Project Manager Peter Kirsch Senior Screen Designer

THE COUNTRYWIDE JOKE

Advertiser : CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL Product : CARAMBAR Entrant : FRED & FARID PARIS, FRANCE Type of Entry : Technique Category : Best Use of Media Relations Title : THE COUNTRYWIDE JOKE Advertiser/Client : CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL Product/Service : CARAMBAR Entrant Company : FRED & FARID PARIS, FRANCE Advertising Agency : FRED & FARID PARIS, FRANCE PR Agency : LES MERVEILLEUSES Paris, FRANCE Name Company Position Fred/Farid Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Creative Directors Pascal Crifo/François Grouiller/Olivier Aumard/Pierre Jouffray Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Copywriters Romain Joveneau/Caroline Tang Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Art Direction Assistant Jalila Levesque/Isabelle Constant/Mourad Ait Elhadj Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Agency Supervisors Jeremy Zeitoun/Samy Zakari Kids Love Jetlag (Fred/Farid Group)/Fred/Farid Media (Fred/Farid Group) Community Management Les Merveilleuses Pr Brand Magali Genetay/Magali Mirault Carambar - Kraft Foods Mondelez International Advertising Supervisors

LOVEVILLE

Advertiser : RECKITT BENCKISER Product : DUREX Entrant : HAVAS WORLDWIDE MILAN, ITALY Type of Entry : Technique Category : Best Use of Media Relations Title : LOVEVILLE Advertiser/Client : RECKITT BENCKISER Product/Service : DUREX Entrant Company : HAVAS WORLDWIDE MILAN, ITALY Advertising Agency : HAVAS WORLDWIDE MILAN, ITALY PR Agency : D'ANTONA&PARTNERS Milan, ITALY Name Company Position Giovanni Porro Havas Worldwide Milan Executive Creative Director Selmi Barissever/Lorenzo Crespi Havas Worldwide Milan Creative Directors Tommaso Mezzavilla Havas Digital Milan Digital Creative Director Filippo Formentini/Maria Vittoria Apicella/Luca Fasoli/Vit Havas Worldwide Milan/Havas Digital Creative Team Ada Guerriero/Dania Bianuni/Federica Busino/Benedetta Grossi Havas Worldwide Milan/Havas Digital Account Team Sara Poltronieri Havas Worldwide Milan Producer Alberto Colombo Karen Film Viral Production Company Director Stefano Braida Karen Film Viral Production Company Music (Rearrangement Of Colonel Bogey) Nomint Video Showcase Production Company Emanuela Alessandro D'Antona & Partners PR Agency

UNIQUE BREEDS

Advertiser : TERRITORIO DE ZAGUATES Product : TERRITORIO DE ZAGUATES DOG SHELTER Entrant : GARNIER/BBDO San JosГ©, COSTA RICA Type of Entry : Best Campaign Category : Best Integrated Campaign Led by PR Title : UNIQUE BREEDS Advertiser/Client : TERRITORIO DE ZAGUATES Product/Service : TERRITORIO DE ZAGUATES DOG SHELTER Entrant Company : GARNIER/BBDO San JosГ©, COSTA RICA Advertising Agency : GARNIER/BBDO San JosГ©, COSTA RICA Name Company Position Mauricio Garnier Garnier BBDO Chief Executive Officer Manuel Travisany Garnier BBDO General Creative Director HГ©ctor AcuГ±a Garnier BBDO Art Director Sergio Chinchilla Garnier BBDO Creative Diego VГЎsquez Garnier BBDO Creative Director Natalia Milner Garnier BBDO Designer Manuel MГ©ndez Garnier BBDO Art Director Tomas Jankovich Garnier BBDO Production Director Walter Benavides Garnier BBDO Producer JosГ© Pastor Garnier BBDO Photographer Alexandra Orozco Garnier BBDO Media Director Ivonne Aguilar Garnier BBDO PR Director Edwin Valverde Garnier BBDO BTL Producer Esteban Garro Garnier BBDO BTL Producer Randall Salazar Garnier BBDO Graphic Producer Alex ZГєГ±iga Alex ZГєГ±iga Photo Photographer JoaquГ­n Vargas La Sala Post Animator Alan Carmona Garnier BBDO Creative Director Rolando Madrigal Garnier BBDO Creative Director

FAIR GO BRO

Advertiser : VIRGIN MOBILE AUSTRALIA Product : VIRGIN MOBILE Entrant : ONE GREEN BEAN Sydney, AUSTRALIA Type of Entry : Best Campaign Category : Best Integrated Campaign Led by PR Title : FAIR GO BRO Advertiser/Client : VIRGIN MOBILE AUSTRALIA Product/Service : VIRGIN MOBILE Advertising Agency : HAVAS WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA PR Agency : ONE GREEN BEAN Sydney, AUSTRALIA Entrant Company : ONE GREEN BEAN Sydney, AUSTRALIA Name Company Position Steve Coll Havas Worldwide Sydney Executive Creative Director Kat Thomas One Green Bean Executive Creative Director Scott Mcintyre Havas Worldwide Sydney Group Account Director Matt Holmes One Green Bean Senior Account Director Josh Sandford Havas Worldwide Sydney Account Director Ross Jauncey Havas Worldwide Sydney Account Director Jess Makin One Green Bean Senior Account Manager Monique Pardavi Havas Worldwide Sydney Head Of Broadcast Matt Kendall One Green Bean Digital Communications Strategist Vyvyan Hammond One Green Bean Senior Digital Producer Warrick Nicholson Havas Worldwide Sydney Producer Lucinda Cole One Green Bean Account Manager Marissa Davies Havas Worldwide Sydney Account Manager Jenny Fallon Havas Worldwide Sydney Account Manager Lucas Jatoba Havas Worldwide Sydney Creative Jack Nunn Havas Worldwide Sydney Creative Ben Pearce Havas Worldwide Sydney Creative Duncan Byrne One Green Bean Social Media Manager ZoГ« Condon One Green Bean Community Manager LenГ© Ferris One Green Bean Account Coordinator

DRIVING DOGS

Advertiser : SPCA / MINI NEW ZEALAND Product : PUBLIC AWARENESS / BRAND SPONSORSHIP LEVERAGE / PET ADOPTION Entrant : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Best Campaign Category : Best Integrated Campaign Led by PR Title : DRIVING DOGS Advertiser/Client : SPCA / MINI NEW ZEALAND Product/Service : PUBLIC AWARENESS / BRAND SPONSORSHIP LEVERAGE / PET ADOPTION Entrant Company : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Name Company Position James Mok Draftfcb New Zealand Asia Pacific Executive Creative Director Regan Grafton Draftfcb New Zealand Executive Creative Director Tony Clewett Draftfcb New Zealand Executive Creative Director Matt Williams Draftfcb New Zealand Creative Peter Vegas Draftfcb New Zealand Creative Marco Siraky Draftfcb New Zealand Senior Motion Graphics Designer Blair Walker Draftfcb New Zealand Head Of Post Production Nick Mcfarlane Draftfcb New Zealand Senior Designer Catherine Chi Draftfcb New Zealand Interactive Designer Toby Sellers Draftfcb New Zealand Group Account Director Sally Willis Draftfcb New Zealand Account Director Stephanie Hueber Draftfcb New Zealand Account Manager Angela Spain Draftfcb New Zealand General Manager - PR Eloise Hay Draftfcb New Zealand Account Manager - PR Rachel Leyland Draftfcb New Zealand Media Manager Rufus Chuter Draftfcb New Zealand Communications Planning Director Simon Teagle Draftfcb New Zealand General Manager Media Harri Owen Draftfcb New Zealand Head Of Digital And Content Steph Pearson Draftfcb New Zealand Senior Digital Media Planner/Buyer Sam Boniface Draftfcb New Zealand Digital And Social Media Campaign Manager

THE BREAD OF MEMORY

Advertiser : AMIA Product : AMIA Entrant : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA Type of Entry : Best Campaign Category : Best Integrated Campaign Led by PR Title : THE BREAD OF MEMORY Advertiser/Client : AMIA Product/Service : AMIA Entrant Company : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA Advertising Agency : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA Name Company Position Javier Mentasti Ogilvy & Mather Argentina Executive Creative Director Maximiliano Maddalena Ogilvy & Mather Argentina Executive Creative Director Diego Grandi Ogilvy & Mather Argentina Head Of Art Juan Pablo Carrizo Ogilvy & Mather Argentina Creative Director Patricio Elfi Ogilvy & MatherArgentina Creative Director Lucas Antunes/TomГЎs Gianelli Ogilvy & Mather Argentina Copywriter Daniel Correa/Maximiliano Elbo Ogilvy & Mather Argentina Art Director Mariela Seijo Ogilvy & Mather Argentina Account Director Julieta Real Ogilvy & Mather Argentina Executive Account Valeria Pinto Parson Argentina Chief Executive Producer Alejandro Travaglini Parson Argentina Agency Producer Alejandro SorГ­n/Patricio Gomez LlambГ­/Ricardo Levaggi Parson Argentina Edition Osvaldo Bianco/Ariel Bianco Ogilvy & Mather Argentina Graphic Production NГ©ctar MГєsica NГ©ctar MГєsica Original Music

SHAVE OR CRAVE

Advertiser : P&G INDIA Product : GILLETTE FUSION GAMER Entrant : BBDO INDIA Mumbai, INDIA Type of Entry : Best Campaign Category : Best Integrated Campaign Led by PR Title : SHAVE OR CRAVE Advertiser/Client : P&G INDIA Product/Service : GILLETTE FUSION GAMER Entrant Company : BBDO INDIA Mumbai, INDIA Advertising Agency : BBDO INDIA Mumbai, INDIA Name Company Position Sumit Sawardekar Editor Kirk Jacob Dreamcatchers Piyush Raghani/Surashmi Basu Old School Film Nishant Singh/Achint Interface Prashant Desai/Preeti Jadhav MediaCom Rekha Rao/Amanda Mendonza Weber Shandwick Kiran Dodiya/Shyam Gursahani/Madonna Dsouza Encompass Sherwan Ahsan/Mehak Batra Proximity India Rajeev Mohite BBDO India Editor Hitesh Shah/Shankar Yelugu/Sameet Koyand/Venkatesh Pagidimarry BBDO India Retouch Artist Rima Wadhwa BBDO India Account Executive Keegan D'mello BBDO India Account Director Josy Paul/Rajdeepak Das/Sandeep Sawant/Gunjan Poddar/Naini Shah/Namrata Patnaik/ BBDO India Art Director Josy Paul/Rajdeepak Das/Sandeep Sawant/Namrata Patnaik/Arzan Antia/Gunjan Poddar BBDO India Copywriter Josy Paul/Rajdeepak Das/Sandeep Sawant BBDO India Creative Director Rajdeepak Das BBDO India Executive Creative Director Josy Paul BBDO India Chairman/Chief Creative Officer

Advertiser : PROMOTE ICELAND Product : ICELAND Entrant : THE BROOKLYN BROTHERS London, UNITED KINGDOM Type of Entry : Best Campaign Category : Best International PR Campaign Title : ICELAND BY ANOTHER NAME Advertiser/Client : PROMOTE ICELAND Product/Service : ICELAND Entrant Company : THE BROOKLYN BROTHERS London, UNITED KINGDOM Advertising Agency : THE BROOKLYN BROTHERS London, UNITED KINGDOM PR Agency : ISLENSKA London, ICELAND Name Company Position Islenska Creative Agency The Brooklyn Brothers Creative Agency