Победители категории Promo & Activation Lions

GrandPrix

Immortal fans

Advertiser : SPORT CLUB RECIFE Product : FOOTBALL CLUB Entrant : OGILVY BRASIL São Paulo, BRAZIL Type of Entry : Best Integrated Promotional Campaign Category : Best Integrated Campaign Led by Promotion and Activation Title : IMMORTAL FANS Advertiser/Client : SPORT CLUB RECIFE Product/Service : FOOTBALL CLUB Entrant Company : OGILVY BRASIL São Paulo, BRAZIL Advertising Agency : OGILVY BRASIL São Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil Chief Creative Officer Paco Conde Ogilvy Brasil Executive Creative Director Roberto Fernandez Ogilvy Brasil Executive Creative Director João Coutinho Ogilvy Brasil Art Director Paco Conde Ogilvy Brasil Copywriter Gilberto Filho Ogilvy Brasil Producer Patricia Cortes Ogilvy Brasil Producer Veronica Beach Ogilvy Brasil Producer Renata Neumann Ogilvy Brasil Producer Luis Carlos Franco Ogilvy Brasil General Manager Rodrigo Lima Ogilvy Brasil Uxd Designer Ana Paula Perdigão Ogilvy Brasil Group Account Director Mauro Frota Ogilvy Brasil Account Director Amanda Madeiros Ogilvy Brasil Account Executive Daniel Tartaro Ogilvy Brasil Head Of Digital Tatiana Michelan Ogilvy Brasil Head Of Digital Tomaz Praça Ogilvy Brasil Account Digital Bruno Cunha Ogilvy Brasil Planning Pablo Moura Ogilvy Brasil Uxd Director Gabriel Freire Sport Club Recife Marketing Manager

Gold

Advertiser : WORLDWIDE FUND FOR NATURE (WWF) Product : WWF Entrant : BBDO GERMANY DГјsseldorf, GERMANY Type of Entry : Use of Promo & Activation Category : Best Use of Experiential Marketing in a Promotional Campaign Title : THE ANT RALLY Advertiser/Client : WORLDWIDE FUND FOR NATURE (WWF) Product/Service : WWF Entrant Company : BBDO GERMANY DГјsseldorf, GERMANY Advertising Agency : BBDO GERMANY DГјsseldorf, GERMANY Name Company Position Andreas Landgraf Visual Effects Stephan Krause Parasol Island DГјsseldorf Editor Ami Rodrigues DOP Ahmet Tan DOP Tom Zahner Voice Over Marco Manzo Studio Funk DГјsseldorf Sound Designer Jack Gregory Donald Parasol Island DГјsseldorf Producer Kim Duesselberg Parasol Island DГјsseldorf Producer Moritz von Schroetter Parasol Island DГјsseldorf Producer Jochen Manz Photographer Steffen Gentis BBDO Proximity DГјsseldorf Agency Producer/Head Of TV Lina Gilles BBDO Proximity DГјsseldorf Account Manager Sebastian Koenen BBDO Proximity DГјsseldorf Account Director RamГіn Scheffer BBDO Proximity DГјsseldorf Copywriter Fabian Pensel BBDO Proximity DГјsseldorf Art Director/Illustration Carsten Bolk BBDO Proximity DГјsseldorf Creative Director Christian Mommertz BBDO Proximity DГјsseldorf Creative Director Sebastian Hardieck BBDO Proximity DГјsseldorf Creative Managing Director Christian Mommertz BBDO Proximity DГјsseldorf Creative Managing Director Wolfgang Schneider BBDO Germany Chief Creative Officer

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

Advertiser : TOYOTA Product : TOYOTA TUNDRA Entrant : SAATCHI & SAATCHI LA, USA Type of Entry : Use of Promo & Activation Category : Best Use of Experiential Marketing in a Promotional Campaign Title : TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN Advertiser/Client : TOYOTA Product/Service : TOYOTA TUNDRA Entrant Company : SAATCHI & SAATCHI LA, USA Advertising Agency : SAATCHI & SAATCHI LA, USA Name Company Position Patrick Young Saatchi & Saatchi La Account Supervisor Nicole Buckley Saatchi & Saatchi La Account Supervisor Steven Sluk Saatchi & Saatchi La Account Director Chip Davis Saatchi & Saatchi La User Experience Designer Doug Palmer Saatchi & Saatchi La Creative Technology Director Mike Heil Saatchi & Saatchi La Associate Integrated Producer Annie Porter Saatchi & Saatchi La Integrated Producer Megan Bettor Saatchi & Saatchi La Sr. Integrated Producer Melissa Eccles Saatchi & Saatchi La Associate Director Of Integrated Production Tanya Lesieur Saatchi & Saatchi La Director Of Integrated Production Adam Wolinsky Saatchi & Saatchi La Copywriter Avery Oldfield Saatchi & Saatchi La Art Director Graham Mccann Saatchi & Saatchi La Sr. Copywriter Verner Soler Saatchi & Saatchi La Sr Art Director Erich Funke Saatchi & Saatchi La Creative Director Margaret Keene Saatchi & Saatchi La Executive Creative Director Chris Adams Saatchi & Saatchi La Executive Creative Director

Make the politicians work!

Advertiser : URA.RU CITY WEBSITE Product : URA.RU CITY WEBSITE Entrant : VOSKHOD Yekaterinburg, RUSSIA Type of Entry : Use of Promo & Activation Category : Best Use of Guerilla Marketing in a Promotional Campaign Title : MAKE THE POLITICIANS WORK Advertiser/Client : URA.RU CITY WEBSITE Product/Service : URA.RU CITY WEBSITE Entrant Company : VOSKHOD Yekaterinburg, RUSSIA Advertising Agency : VOSKHOD Yekaterinburg, RUSSIA Name Company Position Andrey Gubaydullin Voskhod Creative Director Evgeny Primachenko Voskhod Copywriter Egor Gavrilin Voskhod Copywriter Vladislav Derevyannikh Voskhod Art Director Dmitry Maslakov Voskhod Art Director

THE POWER OF CUTE

Advertiser : THE ROYAL BOROUGH OF GREENWICH Product : GREEN'S END, WOOLWICH Entrant : OGILVY GROUP UK London, UNITED KINGDOM Type of Entry : Use of Promo & Activation Category : Best Use of Guerilla Marketing in a Promotional Campaign Title : THE POWER OF CUTE Advertiser/Client : THE ROYAL BOROUGH OF GREENWICH Product/Service : GREEN'S END, WOOLWICH Entrant Company : OGILVY GROUP UK London, UNITED KINGDOM Advertising Agency : OGILVY GROUP UK London, UNITED KINGDOM Name Company Position Poppy Nagra Ogilvy PR Ogilvy Group Comms PR Phil Reay-Smith Ogilvy PR Ogilvy PR Director Graffiti Artist Group The Paintsmiths Graffiti Artists Hassan Kamara/Tracey Murray Ogilvy/Mather Project Interns Aphra Kiely Ogilvy/Mather Project Director Katz Kiely Ogilvy/Mather Project Director Daniel Bennett Ogilvy/Mather Behavioural Change Planning Janet Hodgson Ogilvy/Mather Commercial Anthropologist Joseph Grigg Ogilvy/Mather Account Manager Tara Austin Ogilvy/Mather Group Planning Nicole Yershon Ogilvy/Mather Director/Innovative Solutions Ogilvy Labs Jon Morgan Ogilvy/Mather Art Director/Copywriter Mike Watson Ogilvy/Mather Art Director/Copywriter Emma De La Fosse Ogilvyone Executive Creative Director Charlie Wilson Ogilvyone Executive Creative Director

Immortal fans

Advertiser : SPORT CLUB RECIFE Product : FOOTBALL CLUB Entrant : OGILVY BRASIL São Paulo, BRAZIL Type of Entry : Use of Promo & Activation Category : Best Use of Guerilla Marketing in a Promotional Campaign Title : IMMORTAL FANS Advertiser/Client : SPORT CLUB RECIFE Product/Service : FOOTBALL CLUB Entrant Company : OGILVY BRASIL São Paulo, BRAZIL Advertising Agency : OGILVY BRASIL São Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil Chief Creative Officer Paco Conde Ogilvy Brasil Executive Creative Director Roberto Fernandez Ogilvy Brasil Executive Creative Director João Coutinho Ogilvy Brasil Art Director Paco Conde Ogilvy Brasil Copywriter Gilberto Filho Ogilvy Brasil Producer Patricia Cortes Ogilvy Brasil Producer Veronica Beach Ogilvy Brasil Producer Renata Neumann Ogilvy Brasil Producer Luis Carlos Franco Ogilvy Brasil General Manager Rodrigo Lima Ogilvy Brasil Uxd Designer Ana Paula Perdigão Ogilvy Brasil Group Account Director Mauro Frota Ogilvy Brasil Account Director Amanda Madeiros Ogilvy Brasil Account Executive Daniel Tartaro Ogilvy Brasil Head Of Digital Tatiana Michelan Ogilvy Brasil Head Of Digital Tomaz Praça Ogilvy Brasil Account Digital Bruno Cunha Ogilvy Brasil Planning Pablo Moura Ogilvy Brasil Uxd Director Gabriel Freire Sport Club Recife Marketing Manager

Advertiser : THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY Product : ADMISSIONS 2013 Entrant : MAYO DRAFTFCB Lima, PERU Type of Entry : Use of Promo & Activation Category : Best Use of Ambient in a Promotional Campaign Title : POTABLE WATER GENERATOR Advertiser/Client : THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY Product/Service : ADMISSIONS 2013 Entrant Company : MAYO DRAFTFCB Lima, PERU Advertising Agency : MAYO DRAFTFCB Lima, PERU Name Company Position Juan Christmann All Awards Consultant Rafael Gutierrez Media Connection / BPN Media Planner Jessica Arismendiz Media Connection / BPN Media Supervisor Gloria Herrera Media Connection / BPN General Manager Audiopost Music Santiago Ramirez Real Music Composer Cesar Centurion Mayo Draftfcb Account Supervisor Ines Lertora Mayo Draftfcb Account Manager Diego Santillan Mayo Draftfcb Video Editor Mayra Carbone Mayo Draftfcb Video Editor Juan Donalisio Mayo Draftfcb Art Director Alejandro Aponte Mayo Draftfcb Copywriter Juan Donalisio Mayo Draftfcb Creative Director Alejandro Aponte Mayo Draftfcb Creative Director Humberto Polar Mayo Draftfcb Chief Creative Officer

BRIDGE OF LIFE

Advertiser : SAMSUNG LIFE INSURANCE Product : SAMSUNG LIFE INSURANCE Entrant : CHEIL WORLDWIDE Seoul, SOUTH KOREA Type of Entry : Use of Promo & Activation Category : Best Use of Ambient in a Promotional Campaign Title : BRIDGE OF LIFE Advertiser/Client : SAMSUNG LIFE INSURANCE Product/Service : SAMSUNG LIFE INSURANCE Entrant Company : CHEIL WORLDWIDE Seoul, SOUTH KOREA Advertising Agency : CHEIL WORLDWIDE Seoul, SOUTH KOREA Name Company Position Jeongkeun Yoo Cheil Worldwide Chief Creative Officer Thomas Hongtack Kim Cheil Worldwide Executive Creative Director Joohoon Lee Cheil Worldwide Creative Director Hyungkyun Oh Cheil Worldwide Art Director Jaeyeon Kim Cheil Worldwide Art Director Minjoo Kim Cheil Worldwide Art Director Jiyeon Choi Cheil Worldwide Art Director Jinwoo Ryu Cheil Worldwide Art Director Chaehoon Lee Cheil Worldwide Art Director Youngjun Kim Cheil Worldwide Copywriter Yukyung Joo Cheil Worldwide Copywriter Yongkyu Choi Cheil Worldwide Copywriter Jieun Park Cheil Worldwide Copywriter Jungho Park Cheil Worldwide Account Director Kyungtae Kim Cheil Worldwide Account Executive Inyoung Lee Cheil Worldwide Account Executive Chang-Hwa Yeo Ex Creative Technical Director Taejin Kang Ex Creative Technical Designer Myeongjoon Joo Ex Creative Technical Designer

DUMB WAYS TO DIE

Advertiser : METRO TRAINS Product : METRO TRAINS Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : DUMB WAYS TO DIE Advertiser/Client : METRO TRAINS Product/Service : METRO TRAINS Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA Name Company Position John Mescall McCann Executive Creative Director Pat Baron McCann Creative Director Adrian Mills McCann Group Account Director Alec Hussain McCann Senior Account Director John Mescall McCann Copywriter Tamara Broman McCann Senior Account Manager Adrian Mills McCann Strategy Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Oliver Mcgill McCann Composer And Producer Huey Groves McCann Digital Christian Stocker McCann Digital Julian Frost Animation Chloe Alsop Metro Trains Marketing Manager Leah Waymark Metro Trains General Manager/Corporate Relations Pat Baron McCann Senior Art Director

CELEB GRAMMAR COPS

Advertiser : RED BALLOON Product : ENGLISH SCHOOL FOR KIDS Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : CELEB GRAMMAR COPS Advertiser/Client : RED BALLOON Product/Service : ENGLISH SCHOOL FOR KIDS Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil Chief Creative Officer Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Fabio Seidl Ogilvy Brasil Creative Director Fabio Seidl Ogilvy Brasil Copywriter Guto Kono Ogilvy Brasil Art Director Camila Porto/Silvia Brihy Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Fabiano Beraldo/Adriana Jorge/Roberta Palmari Ogilvy Brasil Producer Jucelino Vieira Ogilvy Brasil Creative Technologist Thiago Bancaro/Tulio Inoue Ogilvy Brasil Motion Designer Daniel Tartaro Ogilvy Brasil Digital Director Pablo Moura Ogilvy Brasil Uxd Director Fred Celestino/Juliana Martins Ogilvy Brasil Designer Rodrigo Baroni/Wagner Gomes Ogilvy Brasil Projects LГєcio Cunha LГєcio Cunha Photographer Fabio Hacker (AlemГЈo) Vetor Zero Director Alberto Lopes Vetor Zero Executive Producer Poliana Martins Vetor Zero Setting Alexandre Elaiuy Alexandre Elaiuy D.o.p. Paulo Vaz/Guga Ferrari Lua Nova Lua Nova

REAL BEAUTY SKETCHES

Advertiser : UNILEVER Product : DOVE MASTERBRAND Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : REAL BEAUTY SKETCHES Advertiser/Client : UNILEVER Product/Service : DOVE MASTERBRAND Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil Vp Creative Director Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Hugo Veiga Ogilvy Brasil Copywriter Diego Machado Ogilvy Brasil Art Director Gil Zamora Zamora Design Illustrator Veronica Beach/Renata Neumann Ogilvy Brasil Producer Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Deborah Lederman Ogilvy Brasil Account Supervisor Mollie Hill Ogilvy Brasil Planner Daniel Tartaro Ogilvy Brasil Head Of Digital Wagner Gomes Ogilvy Brasil Project Manager Pablo Moura/Fred Celestino Ogilvy Brasil Uxd John X Carey Paranoid Us Director Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Supervisor Phillip Owens/Keith Kenniff Paranoid Us Producer Sam Casas Lime Studio Sound Mix Sean Coleman Company 3 Color Grading Paul Kumpata Rock Paper Scissor Editorial Grading A52 Staff A52 Online

GIVING BIRTH LIVE

Advertiser : PROCTER & GAMBLE Product : PAMPERS Entrant : DEL CAMPO SAATCHI & SAATCHI Buenos Aires, ARGENTINA Type of Entry : Product & Service Category : Fast Moving Consumer Goods (not including food) Title : GIVING BIRTH LIVE Advertiser/Client : PROCTER & GAMBLE Product/Service : PAMPERS Entrant Company : DEL CAMPO SAATCHI & SAATCHI Buenos Aires, ARGENTINA Advertising Agency : DEL CAMPO SAATCHI & SAATCHI Buenos Aires, ARGENTINA Name Company Position Mariano Serkin/Maxi Itzkoff Del Campo Saatchi & Saatchi Executive Creative Director Ignacio Ferioli/Diego Medvedocky Del Campo Saatchi & Saatchi Creative Director AdriГЎn Aspani/Camilo Rojas/Lucas Delenikas Del Campo Saatchi & Saatchi Agency Producer Diego Feldman Del Campo Saatchi & Saatchi Vice President/Regional Account Director Ana Leiro Del Campo Saatchi & Saatchi Account Director Pablo Terruzi/BГЎrbara Factorovich Palermo Films Executive Producer DemiГЎn Cosentino Palermo Films Producer Emiliano Ferrando Palermo Films Director Diego Hensel Violeta Music Music Alejandra Corona/Marcelo Batistella/Diego Fernandez Procter & Gamble Advertiser's Supervisor

ENTER THE GAME

Advertiser : KONAMI Product : VIDEOGAMES / DURABLE GOODS Entrant : HAVAS SPORTS & ENTERTAINMENT Madrid, SPAIN Type of Entry : Product & Service Category : Durable Goods Title : ENTER THE GAME Advertiser/Client : KONAMI Product/Service : VIDEOGAMES / DURABLE GOODS Entrant Company : HAVAS SPORTS & ENTERTAINMENT Madrid, SPAIN Media Agency : HAVAS SPORTS & ENTERTAINMENT Madrid, SPAIN Name Company Position Ignacio Olid Havas Sports/Entertainment Programmer Cesar Duque Havas Sports/Entertainment Technical Director Jorge Gil Havas Sports/Entertainment Chief Editor Luis Gutierrez Havas Sports/Entertainment Designer Jose Luis Perez Havas Sports/Entertainment Designer Adrian Chinchilla Havas Sports/Entertainment Production Joaquin Garcia-Morato Havas Sports/Entertainment Head Of Production Cesar Garcia Miquel Havas Sports/Entertainment Art Director Julio Alvarez Pineda Havas Sports/Entertainment Copywriter JosГ© Antonio Nogales Havas Sports/Entertainment Executive Creative Director

Make the politicians work!

Advertiser : URA.RU CITY WEBSITE Product : URA.RU CITY WEBSITE Entrant : VOSKHOD Yekaterinburg, RUSSIA Type of Entry : Product & Service Category : Publications & Media Title : MAKE THE POLITICIANS WORK Advertiser/Client : URA.RU CITY WEBSITE Product/Service : URA.RU CITY WEBSITE Entrant Company : VOSKHOD Yekaterinburg, RUSSIA Advertising Agency : VOSKHOD Yekaterinburg, RUSSIA Name Company Position Andrey Gubaydullin Voskhod Creative Director Evgeny Primachenko Voskhod Copywriter Egor Gavrilin Voskhod Copywriter Vladislav Derevyannikh Voskhod Art Director Dmitry Maslakov Voskhod Art Director

Immortal fans

Advertiser : SPORT CLUB RECIFE Product : FOOTBALL CLUB Entrant : OGILVY BRASIL São Paulo, BRAZIL Type of Entry : Product & Service Category : Corporate Image & Information Title : IMMORTAL FANS Advertiser/Client : SPORT CLUB RECIFE Product/Service : FOOTBALL CLUB Entrant Company : OGILVY BRASIL São Paulo, BRAZIL Advertising Agency : OGILVY BRASIL São Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil Chief Creative Officer Paco Conde Ogilvy Brasil Executive Creative Director Roberto Fernandez Ogilvy Brasil Executive Creative Director João Coutinho Ogilvy Brasil Art Director Paco Conde Ogilvy Brasil Copywriter Gilberto Filho Ogilvy Brasil Producer Patricia Cortes Ogilvy Brasil Producer Veronica Beach Ogilvy Brasil Producer Renata Neumann Ogilvy Brasil Producer Luis Carlos Franco Ogilvy Brasil General Manager Rodrigo Lima Ogilvy Brasil Uxd Designer Ana Paula Perdigão Ogilvy Brasil Group Account Director Mauro Frota Ogilvy Brasil Account Director Amanda Madeiros Ogilvy Brasil Account Executive Daniel Tartaro Ogilvy Brasil Head Of Digital Tatiana Michelan Ogilvy Brasil Head Of Digital Tomaz Praça Ogilvy Brasil Account Digital Bruno Cunha Ogilvy Brasil Planning Pablo Moura Ogilvy Brasil Uxd Director Gabriel Freire Sport Club Recife Marketing Manager

REAL BEAUTY SKETCHES

Advertiser : UNILEVER Product : DOVE MASTERBRAND Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Product & Service Category : Corporate Image & Information Title : REAL BEAUTY SKETCHES Advertiser/Client : UNILEVER Product/Service : DOVE MASTERBRAND Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil Vp Creative Director Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director Hugo Veiga Ogilvy Brasil Copywriter Diego Machado Ogilvy Brasil Art Director Gil Zamora Zamora Design Illustrator Veronica Beach/Renata Neumann Ogilvy Brasil Producer Ricardo Honegger/Thiago Lima Ogilvy Brasil Account Director Valeria Barone Ogilvy Brasil Head Of Client Service Deborah Lederman Ogilvy Brasil Account Supervisor Mollie Hill Ogilvy Brasil Planner Daniel Tartaro Ogilvy Brasil Head Of Digital Wagner Gomes Ogilvy Brasil Project Manager Pablo Moura/Fred Celestino Ogilvy Brasil Uxd John X Carey Paranoid Us Director Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein Unilever Advertiser's Supervisor Phillip Owens/Keith Kenniff Paranoid Us Producer Sam Casas Lime Studio Sound Mix Sean Coleman Company 3 Color Grading Paul Kumpata Rock Paper Scissor Editorial Grading A52 Staff A52 Online

BRIDGE OF LIFE

Advertiser : SAMSUNG LIFE INSURANCE Product : SAMSUNG LIFE INSURANCE Entrant : CHEIL WORLDWIDE Seoul, SOUTH KOREA Type of Entry : Product & Service Category : Public Health & Safety, Pubic Awareness Messages Title : BRIDGE OF LIFE Advertiser/Client : SAMSUNG LIFE INSURANCE Product/Service : SAMSUNG LIFE INSURANCE Entrant Company : CHEIL WORLDWIDE Seoul, SOUTH KOREA Advertising Agency : CHEIL WORLDWIDE Seoul, SOUTH KOREA Name Company Position Jeongkeun Yoo Cheil Worldwide Chief Creative Officer Thomas Hongtack Kim Cheil Worldwide Executive Creative Director Joohoon Lee Cheil Worldwide Creative Director Hyungkyun Oh Cheil Worldwide Art Director Jaeyeon Kim Cheil Worldwide Art Director Minjoo Kim Cheil Worldwide Art Director Jiyeon Choi Cheil Worldwide Art Director Jinwoo Ryu Cheil Worldwide Art Director Chaehoon Lee Cheil Worldwide Art Director Youngjun Kim Cheil Worldwide Copywriter Yukyung Joo Cheil Worldwide Copywriter Yongkyu Choi Cheil Worldwide Copywriter Jieun Park Cheil Worldwide Copywriter Jungho Park Cheil Worldwide Account Director Kyungtae Kim Cheil Worldwide Account Executive Inyoung Lee Cheil Worldwide Account Executive Chang-Hwa Yeo Ex Creative Technical Director Taejin Kang Ex Creative Technical Designer Myeongjoon Joo Ex Creative Technical Designer

DUMB WAYS TO DIE

Advertiser : METRO TRAINS Product : METRO TRAINS Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Product & Service Category : Public Health & Safety, Pubic Awareness Messages Title : DUMB WAYS TO DIE Advertiser/Client : METRO TRAINS Product/Service : METRO TRAINS Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA Name Company Position John Mescall McCann Executive Creative Director Pat Baron McCann Creative Director Adrian Mills McCann Group Account Director Alec Hussain McCann Senior Account Director John Mescall McCann Copywriter Tamara Broman McCann Senior Account Manager Adrian Mills McCann Strategy Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Oliver Mcgill McCann Composer And Producer Huey Groves McCann Digital Christian Stocker McCann Digital Julian Frost Animation Chloe Alsop Metro Trains Marketing Manager Leah Waymark Metro Trains General Manager/Corporate Relations Pat Baron McCann Senior Art Director

APOLLO CAMPAIGN

Advertiser : AXE Product : LYNX Entrant : BBH London, UNITED KINGDOM Type of Entry : Best Integrated Promotional Campaign Category : Best Integrated Campaign Led by Promotion and Activation Title : APOLLO CAMPAIGN Advertiser/Client : AXE Product/Service : LYNX Entrant Company : BBH London, UNITED KINGDOM Advertising Agency : BBH London, UNITED KINGDOM Name Company Position Richard Baki Media Monks Producer Xander Amo Media Monks Producer Tim Jones BBH Account Planner Tom Murphy BBH Account Manager Lucy Scott BBH Account Manager Ngaio Pardon BBH Account Supervisor Alex Matthews BBH Creative Tech Charlie Dodds BBH Agency Producer Ryan Chong BBH Agency Producer Marion Thibaudot BBH Agency Producer Ruben Mercadal BBH Agency Producer Philip Stevens BBH Agency Producer Josh Tenser BBH Agency Producer Felipe Guimaraes BBH Art Director Gary McCreadie BBH Art Director Lambros Charalambous BBH Copyywriter Wesley Hawes BBH Copywriter David Kolbusz BBH Creative Director Dominic Goldman BBH Creative Director Nick Gill BBH Executive Creative Director

Silver

COFFEE CART

Advertiser : YWCA AUCKLAND Product : CHARITY Entrant : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Use of Promo & Activation Category : Best Use of Experiential Marketing in a Promotional Campaign Title : COFFEE CART Advertiser/Client : YWCA AUCKLAND Product/Service : CHARITY Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Name Company Position Andy Fackrell DDB Group New Zealand Executive Creative Director Steve Kane DDB Group New Zealand Creative Director Jonathan Mcmahon DDB Group New Zealand Copywriter/Art Director Lisa Fedyszyn DDB Group New Zealand Copywriter/Art Director Toby Morris DDB Group New Zealand Copywriter/Art Director Simone Louis DDB Group New Zealand Copywriter/Art Director

DRIVING DOGS

Advertiser : SPCA / MINI NEW ZEALAND Product : PUBLIC AWARENESS LIVE EVENT Entrant : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Use of Promo & Activation Category : Best Use of Experiential Marketing in a Promotional Campaign Title : DRIVING DOGS Advertiser/Client : SPCA / MINI NEW ZEALAND Product/Service : PUBLIC AWARENESS LIVE EVENT Entrant Company : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Name Company Position James Mok Draftfcb New Zealand Asia Pacific Executive Creative Director Tony Clewett Draftfcb New Zealand Executive Creative Director Regan Grafton Draftfcb New Zealand Executive Creative Director Matt Williams Draftfcb New Zealand Creative Peter Vegas Draftfcb New Zealand Creative Marco Siraky Draftfcb New Zealand Senior Motion Graphics Designer Blair Walker Draftfcb New Zealand Head Of Post Production Nick McFarlane Draftfcb New Zealand Senior Designer Catherine Chi Draftfcb New Zealand Interactive Designer Toby Sellers Draftfcb New Zealand Group Account Director Sally Willis Draftfcb New Zealand Account Director Stephanie Hueber Draftfcb New Zealand Account Manager Angela Spain Draftfcb New Zealand General Manager - PR Eloise Hay Draftfcb New Zealand Account Manager - PR Rachel Leyland Draftfcb New Zealand Media Manager Rufus Chuter Draftfcb New Zealand Communications Planning Director Simon Teagle Draftfcb New Zealand General Manager Media Harri Owen Draftfcb New Zealand Head Of Digital And Content Steph Pearson Draftfcb New Zealand Senior Digital Media Planner/Buyer Sam Boniface Draftfcb New Zealand Digital And Social Media Campaign Manager

Advertiser : MATTEL Product : HOT WHEELS Entrant : MISTRESS Venice, USA Type of Entry : Use of Promo & Activation Category : Best Use of Experiential Marketing in a Promotional Campaign Title : DOUBLE LOOP DARE @ X GAMES Advertiser/Client : MATTEL Product/Service : HOT WHEELS Entrant Company : MISTRESS Venice, USA Advertising Agency : MISTRESS Venice, USA Name Company Position Chris Boumann Mattel Marketing Manager Missy Alpert Mattel Marketing Manager Anye Deanna Mattel Marketing Director Felix Holst Mattel VP/Design Simon Waldron Mattel VP/Boys Marketing Stephen Lawes Cantina Creative VFX Creative Director Sean Cushing Cantina Creative VFX Producer Jeff Tober Bandito Brothers Editor Ryan Slavin Bandito Brothers Producer Mike 'mouse' McCoy Bandito Brothers Director Kay Lynn Dutcher Mistress Producer Brittany Driscoll Mistress Brand Director Shelley Chidley Mistress Writer Elisa Tan Mistress Art Director Guy Helm Mistress Writer Blake E. Marquis Mistress Design/Interactive Director Christian Jacobsen Mistress Strategy Director Jens Stoelken Mistress Strategy Director Scott Harris Mistress Creative Director Damien Eley Mistress Creative Director

HOPE SOAP

Advertiser : SAFETY LAB AND BLIKKIESDORP 4 HOPE Product : HOPE SOAP Entrant : Y&R SOUTH AFRICA Cape Town, SOUTH AFRICA Type of Entry : Use of Promo & Activation Category : Best Use of Guerilla Marketing in a Promotional Campaign Title : HOPE SOAP Advertiser/Client : SAFETY LAB AND BLIKKIESDORP 4 HOPE Product/Service : HOPE SOAP Entrant Company : Y&R SOUTH AFRICA Cape Town, SOUTH AFRICA Advertising Agency : Y&R SOUTH AFRICA Cape Town, SOUTH AFRICA Name Company Position Graham Lang Y & R South Africa Chief Creative Officer Rui Alves Y & R South Africa Executive Creative Director Nkanyezi Masango Y & R South Africa Copywriter Graham Krige Y & R South Africa Copywriter Rowan Foxcroft Y & R South Africa Art Director Gareth Owen Y & R South Africa Art Director Justin Joshua Y & R South Africa Art Director Ayesha Mukadam Y & R South Africa Art Director Rory Bonnes Y & R South Africa Producer Ashleigh Hamilton Y & R South Africa Art Buyer Rowena Fester Y & R South Africa Account Director

Advertiser : PRIME TELEVISION Product : TELEVISION PROGRAMME / CHANNEL Entrant : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Use of Promo & Activation Category : Best Use of Guerilla Marketing in a Promotional Campaign Title : CALL GIRL Advertiser/Client : PRIME TELEVISION Product/Service : TELEVISION PROGRAMME / CHANNEL Entrant Company : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Name Company Position James Mok Draftfcb New Zealand Asia Pacific Executive Creative Director Regan Grafton Draftfcb New Zealand Executive Creative Director Tony Clewett Draftfcb New Zealand Executive Creative Director Kelly Lovelock Draftfcb New Zealand Senior Creative Hywel James Draftfcb New Zealand Senior Creative Kelly Gillard Draftfcb New Zealand Producer Peter Mayo Draftfcb New Zealand Producer Toby Seller Draftfcb New Zealand Group Account Director Sally Willis Draftfcb New Zealand Account Director Jess Sheffield Draftfcb New Zealand Account Manager Simon Teagle Draftfcb New Zealand General Manager Media Nicole Earnshaw Draftfcb New Zealand Media Planner/Buyer

TOOLPOOL

Advertiser : MALMÖ JÄRNHANDEL Product : HARDWARE STORE Entrant : THE FAN CLUB Malmo, SWEDEN Type of Entry : Use of Promo & Activation Category : Best Use of Shopper Marketing in a Promotional Campaign Title : TOOLPOOL Advertiser/Client : MALMÖ JÄRNHANDEL Product/Service : HARDWARE STORE Entrant Company : THE FAN CLUB Malmo, SWEDEN Advertising Agency : THE FAN CLUB Malmo, SWEDEN Name Company Position Christian Barrett The Fan Club Creative Director Klas Oskarsson The Fan Club Account Director Markus Lindsjö The Fan Club Creative Martin Ohlsson The Fan Club Creative Gustav Johansson The Fan Club Creative Ida Backman The Fan Club Creative Peter Andersson The Fan Club Account Manager Rebecka Hjorth The Fan Club Account Manager Ola Obrant Andreasson The Fan Club Public Relations Director Ehsan Pourhadi The Fan Club Digital Developer Helena Ivarsson The Fan Club Final Art Björn Kongslöv The Fan Club Final Art Ulla-Karin Barrett The Fan Club Strategist Fanny Freimann The Fan Club Intern

7-ELECTION

Advertiser : 7-ELEVEN Product : COFFEE Entrant : KETCHUM Dallas, USA Type of Entry : Use of Promo & Activation Category : Best Use of Shopper Marketing in a Promotional Campaign Title : 7-ELECTION Advertiser/Client : 7-ELEVEN Product/Service : COFFEE PR Agency : KETCHUM Dallas, USA Entrant Company : KETCHUM Dallas, USA Name Company Position James Peters Ketchum Senior Vice President Stephanie Shaw Ketchum Vice President Diana Ebbesen Ketchum Senior Account Executive Mara Sljivich Ketchum Senior Account Executive

VODAFONE FAKKA

Advertiser : VODAFONE EGYPT Product : MICRO RECHARGE CARDS Entrant : JWT CAIRO, EGYPT Type of Entry : Use of Promo & Activation Category : Best Use of Shopper Marketing in a Promotional Campaign Title : VODAFONE FAKKA Advertiser/Client : VODAFONE EGYPT Product/Service : MICRO RECHARGE CARDS Entrant Company : JWT CAIRO, EGYPT Advertising Agency : JWT CAIRO, EGYPT Name Company Position Clotilde Malauzat JWT Cairo Account Executive Nihal Nashed JWT Cairo Account Manager Shahira Akel JWT Cairo Associate Bus. Director Hatem El Kashef JWT Cairo Planning Director Khaled Zaki JWT Cairo Agency Producer Ramsey Naja JWT Cairo Chief Creative Officer Baher Raouf Senior Art Director Rami El Kerdani JWT Cairo Senior Art Director Youssef Gadallah Associate Creative Director Sameh George Associate Creative Director Shady Abdellatif JWT Cairo Planning Director Omar Al Helaly OMD Media Manager Shadi Nabil OMD Executive-Planning

Advertiser : AXE Product : LYNX Entrant : BBH London, UNITED KINGDOM Type of Entry : Use of Promo & Activation Category : Best New Product Launch/Re-Launch or Multi-Product Promotion Title : APOLLO CAMPAIGN Advertiser/Client : AXE Product/Service : LYNX Entrant Company : BBH London, UNITED KINGDOM Advertising Agency : BBH London, UNITED KINGDOM Name Company Position Richard Baki Media Monks Producer Xander Amo Media Monks Producer Tim Jones BBH Account Planner Tom Murphy BBH Account Manager Lucy Scott BBH Account Manager Ngaio Pardon BBH Account Supervisor Alex Matthews BBH Creative Tech Philip Stevens BBH Agency Producer Josh Tenser BBH Agency Producer Felipe Guimaraes BBH Art Director Gary McCreadie BBH Art Director Lambros Charalambous BBH Copywriter Wesley Hawes BBH Copywriter David Kolbusz BBH Creative Director Dominic Goldman BBH Creative Director Nick Gill BBH Executive Creative Director

Advertiser : LABATT BREWERIES OF CANADA Product : BUDWEISER RED LIGHTS Entrant : ANOMALY Toronto, CANADA Type of Entry : Use of Promo & Activation Category : Best New Product Launch/Re-Launch or Multi-Product Promotion Title : BUDWEISER RED LIGHTS Advertiser/Client : LABATT BREWERIES OF CANADA Product/Service : BUDWEISER RED LIGHTS Entrant Company : ANOMALY Toronto, CANADA Advertising Agency : ANOMALY Toronto, CANADA Name Company Position Mike Byrne/Pete Breton/Dave Douglass Anomaly Executive Creative Directors Mike Warzin/Taylor Twist Anomaly Creative Team Jen Mete Anomaly Agency Producer Brent Rivard/Dion Aralihalli/Keltie White/Allison Cornford/Vanessa Cote Anomaly Account Team Jorn Socquet/Kyle Norrington/JR Edwards/Alexis Smith/Briar Wells Labatt Breweries Of Canada Clients Buzz Products Product Development And Manufacturing Nikki Milligan/Jonathan Armstrong/Omar Morson/Marie Rupolo Anomaly Design Sonic Kore / Noise Digital / GGRP Sound Design/Voice Casting/Direction Ransom Profit Digital Production Andreas Nilsson OPC Familystyle / Biscuit Filmworks Director Donovan Boden/Harland Weiss/Dennis Beier OPC Familystyle / Biscuit Filmworks Production House Producers Peter Deming OPC Familystyle / Biscuit Filmworks Cinematographer Patrick McElroy/Robert Duffy/Patrick Murphree Spot Welders LA Offline Editorial Melissa Kahn/Christina Humphries Rooster TO Offline Editorial Sarah Brooks/Aaron Dark School Editing TO Offline Editorial Shipping & Handling LA Conform Tom Poole Co 3 NY Telecine Eric Whipp Alter Ego Telecine Kim Christensen Sound Design Lime Studios LA Audio Mix/Recording Studio

Advertiser : MICROSOFT PORTUGAL Product : WINDOWS 8 Entrant : O ESCRITORIO Estoril, PORTUGAL Type of Entry : Use of Promo & Activation Category : Best Temporary In-Store Displays in a Promotional Campaign Title : A SMALL DEMONSTRATION Advertiser/Client : MICROSOFT PORTUGAL Product/Service : WINDOWS 8 Entrant Company : O ESCRITORIO Estoril, PORTUGAL Advertising Agency : O ESCRITORIO Estoril, PORTUGAL Name Company Position Nuno Jerónimo O Escritório Chief Creative Officer Tiago Canas Mendes O Escritório Chief Executive Director Pedro Pereira Martins O Escritório Account Executive Rita Lage O Escritório Producer José Manuel Abrantes Director Gonçalo Abrantes Original Soundtrack

Advertiser : THE JCC CO. Product : OLFA CUTTER Entrant : OGILVY & MATHER Bangkok, THAILAND Type of Entry : Use of Promo & Activation Category : Best Temporary In-Store Displays in a Promotional Campaign Title : CUT TO BUILD Advertiser/Client : THE JCC CO. Product/Service : OLFA CUTTER Entrant Company : OGILVY & MATHER Bangkok, THAILAND Advertising Agency : OGILVY & MATHER Bangkok, THAILAND Name Company Position Nopadol Srikieatikajohn Ogilvy/Mather/Thailand Chief Creative Officer Wisit Lumsiricharoenchoke Ogilvy/Mather/Thailand Executive Creative Director Puripong Limwanatipong/Krai Kittikorn/Thanachai Shavitranuruk/Kris Garford Spind Ogilvy/Mather/Thailand Copywriter Nopadol Srikieatikajohn/Wisit Lumsiricharoenchoke/Puripong Limwanatipong/Prasit Ogilvy/Mather/Thailand Art Director Uravasee Chaturongakul/Potrawee Wichien/Suparrerk Kulintaraprasert/Sasinan Jiraw Ogilvy/Mather/Thailand Agency Producer Patsa Attanon Ogilvy/Mather/Thailand Account Supervisor Phawit Chitrakorn Ogilvy/Mather/Thailand Account Manager Settha Veerathunmanon Ccda Bangkok University Director Pagorn Jungrungruang Kratai Tuentua Co./Ltd. Director Chalongwut Chorruangsak/Akkarawatt Thanawiboonphol/Siriwat Seeseang/Panit Jirawa Cinematographer Athip Vichuchaianan Film Producer Wisarut Deelorm Editor Akegaluck Sagaew Artist

GIVING BIRTH LIVE

Advertiser : PROCTER & GAMBLE Product : PAMPERS Entrant : DEL CAMPO SAATCHI & SAATCHI Buenos Aires, ARGENTINA Type of Entry : Use of Promo & Activation Category : Best Use of Broadcast in a Promotional Campaign Title : GIVING BIRTH LIVE Advertiser/Client : PROCTER & GAMBLE Product/Service : PAMPERS Entrant Company : DEL CAMPO SAATCHI & SAATCHI Buenos Aires, ARGENTINA Advertising Agency : DEL CAMPO SAATCHI & SAATCHI Buenos Aires, ARGENTINA Name Company Position Mariano Serkin/Maxi Itzkoff Del Campo Saatchi & Saatchi Executive Creative Director Ignacio Ferioli/Diego Medvedocky Del Campo Saatchi & Saatchi Creative Director AdriГЎn Aspani/Camilo Rojas/Lucas Delenikas Del Campo Saatchi & Saatchi Agency Producer Diego Feldman Del Campo Saatchi & Saatchi Vice President/Regional Account Director Ana Leiro Del Campo Saatchi & Saatchi Account Director Pablo Terruzi/BГЎrbara Factorovich Palermo Films Executive Producer DemiГЎn Cosentino Palermo Films Producer Emiliano Ferrando Palermo Films Director Diego Hensel Violeta Music Music Alejandra Corona/Marcelo Batistella/Diego Fernandez Procter & Gamble Advertiser's Supervisor

DAYS OF HOPE

Advertiser : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant : SAATCHI & SAATCHI Berlin, GERMANY Type of Entry : Use of Promo & Activation Category : Best Use of Broadcast in a Promotional Campaign Title : DAYS OF HOPE Advertiser/Client : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product/Service : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant Company : SAATCHI & SAATCHI Berlin, GERMANY Advertising Agency : SAATCHI & SAATCHI Berlin, GERMANY Name Company Position Oliver Kapusta SAATCHI & SAATCHI Berlin Executive Creative Director Anne Petri SAATCHI & SAATCHI Berlin Creative Director Christopher Jones SAATCHI & SAATCHI Berlin Art Director Kathrin Schaller SAATCHI & SAATCHI Berlin Copywriter Heidi Tzavella SAATCHI & SAATCHI Berlin International Coordination Michael Samak/Anke Schrot/Inken Dachsel/Theresa Helmich SAATCHI & SAATCHI Berlin Account Sarah Roth Profenius/Michael Maschke SAATCHI & SAATCHI Berlin Producer Luca Danscher/Lukas Remie/Stephan Krause Parasol Island Berlin Camera/Film Editing Jonathan Wulfes Parasol Island Berlin Composer/Sounddesign SГёren Haxholm/Denis Guth Parasol Island Berlin Production/Director Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/JГјrg Aemmer Saatchi & Saatchi Emea ECD/Creative Director Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/JГјrg Aemmer Saatchi & Saatchi Emea Creative Department Konrad Kalinowski/Ana Mijajlovic Saatchi & Saatchi Emea Project Leader/Media Zorica Marjanovic/Sonja Milovic/Ivana Minovic/Pascal Schaub/Stephanie Weber/Soni Saatchi & Saatchi Emea Account/Management Max Olech/Tanya Moseeva/Nikola Zmajevic/Felix Freese Saatchi & Saatchi Emea Copywriter Dmitry Panteleenka Saatchi & Saatchi Emea Video Designer Kristina Vorobyova/Yana Brekotkina/Larisa Petrini/Ramona Dumitru/Antonia Tucheac Saatchi & Saatchi Emea PR/Communication Ivan Zornic/Nemanja Stojanovic Saatchi & Saatchi Emea Production Isobel Kerr-Newell Saatchi & Saatchi London Marketing & PR Director Zoe Kent Saatchi & Saatchi London PR Manager Saatchi & Saatchi Russia Contributing Agency Saatchi & Saatchi Switzerland Contributing Agency Saatchi & Saatchi Serbia Contributing Agency Saatchi & Saatchi Romania Contributing Agency Saatchi & Saatchi Poland Contributing Agency

Heineken - The Candidate (Кандидат)

Advertiser : HEINEKEN INTERNATIONAL Product : HEINEKEN Entrant : PUBLICIS ITALY Milan, ITALY Type of Entry : Use of Promo & Activation Category : Best Sponsorship or Partnership Campaigns Title : THE CANDIDATE Advertiser/Client : HEINEKEN INTERNATIONAL Product/Service : HEINEKEN Entrant Company : PUBLICIS ITALY Milan, ITALY Advertising Agency : PUBLICIS ITALY Milan, ITALY Name Company Position Bruno Bertelli Publicis Italy Creative Director Cristiana Boccassini Publicis Italy Creative Director Marco ViganГІ Publicis Italy Art Director Michele Picci Publicis Italy Copy Writer Domenico Manno Publicis Modem Digital Associate Creative Director And Art Director Daniele Papa Publicis Modem Copy Writer Santi Urso Publicis Modem Graphic Design Giada Salerno Publicis Italy Account Director Fabrizio Squeo Editor Wybe Sallows Triball DDB Amsterdam Community Manager Micha Shipper Coz Marketing Amsterdam Creative Director Jorge Delgrado Coz Marketing Amsterdam Art Director Michael Littaur Coz Marketing Amsterdam Account Director Dario Gargiulo Heineken International Manager Heineken Digital Rogier Sol State 31 Executive Producer Sara Nix State 31 Production Manager Dario Gargiulo Creative Director

Advertiser : C. S. HAMMAM-LIF Product : FOOTBALL CLUB Entrant : MEMAC OGILVY LABEL TUNISIA Tunis , TUNISIA Type of Entry : Use of Promo & Activation Category : Best Use of Other Digital Media in a Promotional Campaign Title : MOBILIZING THE 12TH MAN Advertiser/Client : C. S. HAMMAM-LIF Product/Service : FOOTBALL CLUB Entrant Company : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Advertising Agency : MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA Advertising Agency 2 : OGILVYACTION TUNISIA Tunis, TUNISIA Name Company Position Fadhel Ben Hamza C.s Hammam-Lif Vice-President Xavier Mairesse Eyepatch Productions Director Imed Marzouk Propaganda Productions Executive Producer David Zellerford Eyepatch Productions Executive Producer Ali Bhiri Atelier 216 Graphic Designer Bilel Saoudi Atelier 216 Integretion Developer Aref Ben Saad/Issam Babchia Atelier 216 Developer Engineer Mustapha Boussabat Atelier 216 Sound Engineer Ghazi Triki Atelier 216 Project Manager Mehdi Larguech/Med Habib Mesbah Atelier 216 Manager Bedis Benamor Memac Ogilvy Label Agency Producer Mouna Ben Hammouda Ogilvyaction Tunis Business Director Syrine Cherif Memac Ogilvy Label Managing Director Gerald Heraud/Leo Ehrlich/Alexandre Chaulet/Niv Banhiamad/Yosri Mimouna Memac Ogilvy Label Graphic Design Sascha Kuntze Memac Ogilvy Label Copywriter Mehdi Lamloum Memac Ogilvy Label Conceptualizer Nicolas Courant Memac Ogilvy Label Executive Creative Director

Advertiser : McDONALD'S CANADA Product : McDONALD'S Entrant : TRIBAL DDB TORONTO, CANADA Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : OUR FOOD. YOUR QUESTIONS Advertiser/Client : McDONALD'S CANADA Product/Service : McDONALD'S Entrant Company : TRIBAL DDB TORONTO, CANADA Advertising Agency : TRIBAL DDB TORONTO, CANADA Name Company Position Melanie Chiriboga-Gomez Tribal DDB Toronto Account Coordinator Miles Savage Tribal DDB Toronto Account Director Kevin Jones Tribal DDB Toronto Group Account Director Andrew Mccartney Tribal DDB Toronto Managing Director Neem Ba Ha Tribal DDB Toronto Executive Producer Amy French Tribal DDB Toronto Art Director Kara Wark Tribal DDB Toronto Art Director Benson Ngo Tribal DDB Toronto Art Director Sanya Grujicic Tribal DDB Toronto Copywriter Tiffany Chung Tribal DDB Toronto Copywriter Ryan Lawrence Tribal DDB Toronto Copywriter Peter Borell Tribal DDB Toronto Lead Designer Derek Blais Tribal DDB Toronto Senior Art Director Ian Mackenzie Tribal DDB Toronto Senior Copywriter Joe Dee Tribal DDB Toronto Technology Director Jason Chaney Tribal DDB Toronto Strategy Louis-Philippe Tremblay Tribal DDB Toronto Creative Director

Advertiser : GREY POUPON Product : GREY POUPON Entrant : CP+B Boulder, USA Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : THE SOCIETY OF GOOD TASTE Advertiser/Client : GREY POUPON Product/Service : GREY POUPON Entrant Company : CP+B Boulder, USA Advertising Agency : CP+B Boulder, USA Name Company Position Rob Reilly Cp/B Chief Creative Officer Jason Gaboriau Cp/B Vp/Executive Creative Director Tom Markham Cp/B Vp/Executive Creative Director Robin Fitzgerald Cp/B Vp/Creative Director Cameron Harris Cp/B Creative Director Mike Kohlbecker Cp/B Associate Creative Director Alexandra Sann Cp/B Associate Creative Director Rachel Carlson Cp/B Copywriter Jamie Toal Cp/B Associate Creative Director/Copywriter Patricia Ortiz Cp/B Art Director Tushar Date Cp/B Associate Creative Director/Art Director Anders Svensson Cp/B Interactive Designer Douglas Menezes Cp/B Designer Brett Reiland Cp/B Jr. Digital Artist Sabrina Fraley Cp/B Jr. Digital Artist Eduardo Santiesteban Cp/B Dfx Lead Matt Walsh Cp/B Evp/Executive Experience Director Alex Riegelman Cp/B Experience Designer Dan Fox Cp/B Vp/Executive Creative Technology Director Brian Wigginton Cp/B Technical Lead

Advertiser : 7-ELEVEN Product : COFFEE Entrant : KETCHUM Dallas, USA Type of Entry : Product & Service Category : Food and Non-Alcholic Drinks Title : 7-ELECTION Advertiser/Client : 7-ELEVEN Product/Service : COFFEE PR Agency : KETCHUM Dallas, USA Entrant Company : KETCHUM Dallas, USA Name Company Position James Peters Ketchum Senior Vice President Stephanie Shaw Ketchum Vice President Diana Ebbesen Ketchum Senior Account Executive Mara Sljivich Ketchum Senior Account Executive

Advertiser : PEPSICO AMERICAS BEVERAGES Product : GATORADE Entrant : JWT SAN JUAN, PUERTO RICO Type of Entry : Product & Service Category : Food and Non-Alcholic Drinks Title : SWEAT AND WIN Advertiser/Client : PEPSICO AMERICAS BEVERAGES Product/Service : GATORADE Entrant Company : JWT SAN JUAN, PUERTO RICO Advertising Agency : JWT SAN JUAN, PUERTO RICO Name Company Position Jaime Rosado JWT San Juan VP Regional Creative Director Lixaida Lorenzo JWT San Juan Creative Director NГЎnel RodrГ­guez JWT San Juan Copywriter MarГ­a Alou JWT San Juan Art Director Miguel Souss JWT San Juan Account Supervisor Mariangely Rivera JWT San Juan Junior Account Executve Juan Cabrero JWT San Juan Art Director Marisol PabГіn JWT San Juan Print Production Latitude 18 Films Latitude 18 Films Production Company Angel Soto Latitude 18 Films Director/Video Editor

MAKE MUSIC IN THE CORNER SHOP

Advertiser : DIAGEO Product : RED STRIPE Entrant : STINKDIGITAL London, UNITED KINGDOM Type of Entry : Product & Service Category : Alcoholic Drinks Title : MAKE MUSIC IN THE CORNER SHOP Advertiser/Client : DIAGEO Product/Service : RED STRIPE Entrant Company : STINKDIGITAL London, UNITED KINGDOM Advertising Agency : STINKDIGITAL London, UNITED KINGDOM Advertising Agency 2 : KK OUTLET London, UNITED KINGDOM Advertising Agency 3 : HIRSCH & MANN, UNITED KINGDOM Name Company Position Dave Bell KK Outlet Creative Director Emma Morton KK Outlet Copywriter Howard Green KK Outlet Art Director Mayumi Beckers KK Outlet Strategic Planner Suzanne Schurgers KK Outlet Agency Producer Greg Brunkalla Stinkdigital Director James Britton Stinkdigital Executive Producer Gui Seiz Stinkdigital Creative Director Giles Johnson Stinkdigital Producer Lucy Butler Stinkdigital Art Director Gus Herdman Trim Editing Ryan Dzierzek Stinkdigital Editing Olof Storm Stinkdigital Post Production Daniel Hirschmann Hirsch & Mann Creative Technologist Katrin Baumgarten Hirsch & Mann Creative Technologist

Advertiser : CLOROX COMPANY Product : GLAD FORCEFLEX Entrant : ALMA DDB Miami, USA Type of Entry : Product & Service Category : Fast Moving Consumer Goods (not including food) Title : THE GLAD TENT Advertiser/Client : CLOROX COMPANY Product/Service : GLAD FORCEFLEX Entrant Company : ALMA DDB Miami, USA Advertising Agency : ALMA DDB Miami, USA Name Company Position Luis Miguel Messianu Alma DDB Chief Creative Officer Diego Yurkievich Alma DDB Senior Vice President/Executive Creative Director Hernan Cerdeiro Alma DDB Vice President/Group Creative Director David Alvarez Rizo Alma DDB Associate Creative Director Juan Cruz Vassallo Alma DDB Associate Creative Director David Alvarez Rizo Alma DDB Art Director Juan Cruz Vassallo Alma DDB Copywriter David Santana Robaina Alma DDB Copywriter Enrique Beltra Alma DDB Copywriter Rodrigo Vargas Alma DDB Executive Producer Alberto Farinas Alma DDB Associate Producer Jonatan BaГ±os Industrial Designer Virgina Reyes Alma DDB Strategic Insights Director Maria Carolina Reimpell Alma DDB Group Account Director Jorge Colon Letca Films Director Animal Music Music Company

Advertiser : KMART Product : STORE TO HOME Entrant : DRAFTFCB Chicago, USA Type of Entry : Product & Service Category : Retail (Incl. Restaurants) Title : SHIP MY PANTS Advertiser/Client : KMART Product/Service : STORE TO HOME Entrant Company : DRAFTFCB Chicago, USA Advertising Agency : DRAFTFCB Chicago, USA Name Company Position Heather Lewis Inside Job Animation Tom Mackey Inside Job Animation Casey Cobler Inside Job Editor Andy Green Bob Industries Editor Christophe Lanzenberg Bob Industries Director Of Photography Chuck Ryant Bob Industries Executive Producer John O'grady Bob Industries Executive Producer Tk Knowles Bob Industries Executive Producer Brian Etting Bob Industries Producer Zach Math Bob Industries Director Al Gross Draftfcb Planner Chris Bing Draftfcb Executive Producer Sean Burns Draftfcb Creative Director/Copywriter Howie Ronay Draftfcb Creative Director Jon Flannery Draftfcb Executive Creative Director Todd Tilford Draftfcb Chief Creative Officer

OVERSTAY CHECKOUT

Advertiser : ART SERIES HOTELS Product : HOTEL ACCOMMODATION Entrant : NAKED COMMUNICATIONS Cremorne, AUSTRALIA Type of Entry : Product & Service Category : Entertainment & Leisure Title : OVERSTAY CHECKOUT Advertiser/Client : ART SERIES HOTELS Product/Service : HOTEL ACCOMMODATION Entrant Company : NAKED COMMUNICATIONS Cremorne, AUSTRALIA Media Agency : NAKED COMMUNICATIONS Cremorne, AUSTRALIA Name Company Position Yann Micuta Naked Communications Designer Lach Hall Naked Communications Communications Strategist Anna Reynolds Naked Communications Expressions Director Tristan Graham Naked Communications Creative Sesh Moodley Naked Communications Creative Kat Mercer Naked Communications Creative Simon Veksner Naked Communications Head Of Ideas Adam Ferrier Naked Communications Planning Matt Houltham Naked Communications Managing Director

Advertiser : FUNERAL INSURANCE COMPANY DELA Product : DELA BRAND Entrant : OGILVY & MATHER AMSTERDAM, THE NETHERLANDS Type of Entry : Product & Service Category : Financial Products & Servcies Title : WHY WAIT UNTIL IT'S TOO LATE? Advertiser/Client : FUNERAL INSURANCE COMPANY DELA Product/Service : DELA BRAND Entrant Company : OGILVY & MATHER AMSTERDAM, THE NETHERLANDS Advertising Agency : OGILVY & MATHER AMSTERDAM, THE NETHERLANDS Name Company Position Darre Van Dijk Ogilvy & Mather Amsterdam Executive Creative Director Piebe Piebenga Ogilvy & Mather Amsterdam Creative Director Darre Van Dijk Ogilvy & Mather Amsterdam Art Director Piebe Piebenga Ogilvy & Mather Amsterdam Copywriter Hans Veldhorst Ogilvy & Mather Amsterdam Strategy Director Zilla Smith Ogilvy & Mather Amsterdam Account Manager Brenda Bentz Van Den Berg Ogilvy & Mather Amsterdam Agency Producer

Heineken - The Candidate (Кандидат)

Advertiser : HEINEKEN INTERNATIONAL Product : HEINEKEN Entrant : PUBLICIS ITALY Milan, ITALY Type of Entry : Product & Service Category : Corporate Image & Information Title : THE CANDIDATE Advertiser/Client : HEINEKEN INTERNATIONAL Product/Service : HEINEKEN Entrant Company : PUBLICIS ITALY Milan, ITALY Advertising Agency : PUBLICIS ITALY Milan, ITALY Name Company Position Bruno Bertelli Publicis Italy Creative Director Cristiana Boccassini Publicis Italy Creative Director Marco ViganГІ Publicis Italy Art Director Michele Picci Publicis Italy Copy Writer Domenico Manno Publicis Modem Digital Associate Creative Director And Art Director Daniele Papa Publicis Modem Copy Writer Santi Urso Publicis Modem Graphic Design Giada Salerno Publicis Italy Account Director Fabrizio Squeo Editor Wybe Sallows Triball DDB Amsterdam Community Manager Micha Shipper Coz Marketing Amsterdam Creative Director Jorge Delgrado Coz Marketing Amsterdam Art Director Michael Littaur Coz Marketing Amsterdam Account Director Dario Gargiulo Heineken International Manager Heineken Digital Rogier Sol State 31 Executive Producer Sara Nix State 31 Production Manager Dario Gargiulo Creative Director

Advertiser : VODAFONE ROMANIA Product : MOBILE INTERNET Entrant : McCANN ERICKSON Bucharest, ROMANIA Type of Entry : Product & Service Category : Commercial Public Services Incl. Healthcare & Medical Title : DIGITAL PUBLIC LIBRARY Advertiser/Client : VODAFONE ROMANIA Product/Service : MOBILE INTERNET Entrant Company : McCANN ERICKSON Bucharest, ROMANIA Advertising Agency : McCANN ERICKSON Bucharest, ROMANIA Name Company Position Adrian Botan BV McCann Erickson Creative Partner Catalin Dobre BV McCann Erickson Executive Creative Director Ioana Filip BV McCann Erickson Group Creative Director Ionut Cojocaru BV McCann Erickson Art Director Dana Hogea BV McCann Erickson Client Service Director Doina Ionescu BV McCann Erickson Group Account Director Andreea Spilca BV McCann Erickson Account Executive Roxana Zaharia BV McCann Erickson Photo Producer Anca Dumitrache Universal Media Group Account Director Adelina Din Universal Media Media Manager Gabriel Andrei Universal Media Out-of-home Buying Director Lucia Bogdaneanu Universal Media Out-of-home Buyer Carmen Bistrian BV McCann Erickson Corporate Pr Manager

DRIVING DOGS

Advertiser : SPCA NEW ZEALAND Product : PUBLIC AWARENESS / PET ADOPTION Entrant : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Product & Service Category : Charities Title : DRIVING DOGS Advertiser/Client : SPCA NEW ZEALAND Product/Service : PUBLIC AWARENESS / PET ADOPTION Entrant Company : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Name Company Position James Mok Draftfcb New Zealand Asia Pacific Executive Creative Director Tony Clewett Draftfcb New Zealand Executive Creative Director Regan Grafton Draftfcb New Zealand Executive Creative Director Matt Williams Draftfcb New Zealand Creative Peter Vegas Draftfcb New Zealand Creative Marco Siraky Draftfcb New Zealand Senior Motion Graphics Designer Blair Walker Draftfcb New Zealand Head Of Post Production Nick McFarlane Draftfcb New Zealand Senior Designer Catherine Chi Draftfcb New Zealand Interactive Designer Toby Sellers Draftfcb New Zealand Group Account Director Sally Willis Draftfcb New Zealand Account Director Stephanie Hueber Draftfcb New Zealand Account Manager Angela Spain Draftfcb New Zealand General Manager - PR Eloise Hay Draftfcb New Zealand Account Manager - PR Rachel Leyland Draftfcb New Zealand Media Manager Rufus Chuter Draftfcb New Zealand Communications Planning Director Simon Teagle Draftfcb New Zealand General Manager Media Harri Owen Draftfcb New Zealand Head Of Digital And Content Steph Pearson Draftfcb New Zealand Senior Digital Media Planner/Buyer Sam Boniface Draftfcb New Zealand Digital And Social Media Campaign Manager

DAYS OF HOPE

Advertiser : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant : SAATCHI & SAATCHI Berlin, GERMANY Type of Entry : Product & Service Category : Charities Title : DAYS OF HOPE Advertiser/Client : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Product/Service : DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA Entrant Company : SAATCHI & SAATCHI Berlin, GERMANY Advertising Agency : SAATCHI & SAATCHI Berlin, GERMANY Name Company Position Oliver Kapusta Saatchi & Saatchi Berlin Executive Creative Director Anne Petri Saatchi & Saatchi Berlin Creative Director Christopher Jones Saatchi & Saatchi Berlin Art Director Kathrin Schaller Saatchi & Saatchi Berlin Copywriter Heidi Tzavella Saatchi & Saatchi Berlin International Coordination Michael Samak/Anke Schrot/Inken Dachsel/Theresa Helmich Saatchi & Saatchi Berlin Account Sarah Roth Profenius/Michael Maschke Saatchi & Saatchi Berlin Producer Luca Danscher/Lukas Remie/Stephan Krause Parasol Island Berlin Camera/Film Editing Jonathan Wulfes Parasol Island Berlin Composer/Sounddesign SГёren Haxholm/Denis Guth Parasol Island Berlin Production/Director Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/JГјrg Aemmer Saatchi & Saatchi Emea ECD/Creative Director Johan Ohlson/Max Olech/Anna Pushkareva/Veljko Golubovic/JГјrg Aemmer Saatchi & Saatchi Emea Creative Department Konrad Kalinowski/Ana Mijajlovic Saatchi & Saatchi Emea Project Leader/Media Zorica Marjanovic/Sonja Milovic/Ivana Minovic/Pascal Schaub/Stephanie Weber/Soni Saatchi & Saatchi Emea Account/Management Max Olech/Tanya Moseeva/Nikola Zmajevic/Felix Freese Saatchi & Saatchi Emea Copywriter Dmitry Panteleenka Saatchi & Saatchi Emea Video Designer Kristina Vorobyova/Yana Brekotkina/Larisa Petrini/Ramona Dumitru/Antonia Tucheac Saatchi & Saatchi Emea PR/Communication Ivan Zornic/Nemanja Stojanovic Saatchi & Saatchi Emea Production Isobel Kerr-Newell Saatchi & Saatchi London Marketing & PR Director Zoe Kent Saatchi & Saatchi London PR Manager Saatchi & Saatchi Russia Contributing Agency Saatchi & Saatchi Serbia Contributing Agency Saatchi & Saatchi Switzerland Contributing Agency Saatchi & Saatchi Poland Contributing Agency Saatchi & Saatchi Romania Contributing Agency

Advertiser : SAFETY LAB AND BLIKKIESDORP 4 HOPE Product : HOPE SOAP Entrant : Y&R SOUTH AFRICA Cape Town, SOUTH AFRICA Type of Entry : Product & Service Category : Public Health & Safety, Pubic Awareness Messages Title : HOPE SOAP Advertiser/Client : SAFETY LAB AND BLIKKIESDORP 4 HOPE Product/Service : HOPE SOAP Entrant Company : Y&R SOUTH AFRICA Cape Town, SOUTH AFRICA Advertising Agency : Y&R SOUTH AFRICA Cape Town, SOUTH AFRICA Name Company Position Graham Lang Y & R South Africa Chief Creative Officer Rui Alves Y & R South Africa Executive Creative Director Nkanyezi Masango Y & R South Africa Copywriter Graham Krige Y & R South Africa Copywriter Rowan Foxcroft Y & R South Africa Art Director Gareth Owen Y & R South Africa Art Director Justin Joshua Y & R South Africa Art Director Ayesha Mukadam Y & R South Africa Art Director Rory Bonnes Y & R South Africa Producer Ashleigh Hamilton Y & R South Africa Art Buyer Rowena Fester Y & R South Africa Account Director

Advertiser : TERRITORIO DE ZAGUATES Product : TERRITORIO DE ZAGUATES ANIMAL SHELTER Entrant : GARNIER/BBDO San JosГ©, COSTA RICA Type of Entry : Product & Service Category : Public Health & Safety, Pubic Awareness Messages Title : UNIQUE BREEDS Advertiser/Client : TERRITORIO DE ZAGUATES Product/Service : TERRITORIO DE ZAGUATES ANIMAL SHELTER Entrant Company : GARNIER/BBDO San JosГ©, COSTA RICA Advertising Agency : GARNIER/BBDO San JosГ©, COSTA RICA Name Company Position Mauricio Garnier Garnier BBDO Chief Executive Officer Manuel Travisany Garnier BBDO General Creative Director HГ©ctor AcuГ±a Garnier BBDO Art Director Sergio Chinchilla Garnier BBDO Creative Diego VГЎsquez Garnier BBDO Creative Director Natalia Milner Garnier BBDO Designer Manuel MГ©ndez Garnier BBDO Art Director Tomas Jankovich Garnier BBDO Production Director Walter Benavides Garnier BBDO Producer JosГ© Pastor Garnier BBDO Photographer Alexandra Orozco Garnier BBDO Media Director Ivonne Aguilar Garnier BBDO PR Director Edwin Valverde Garnier BBDO BTL Producer Esteban Garro Garnier BBDO BTL Producer Randall Salazar Garnier BBDO Graphic Producer Alex ZГєГ±iga Alex ZГєГ±iga Photo Photographer JoaquГ­n Vargas La Sala Post Animator Alan Carmona Garnier BBDO Creative Director Rolando Madrigal Garnier BBDO Creative Director

Bronze

FASTLINE

Advertiser : FASTWEB Product : INTERNET - OPTICAL FIBER Entrant : M&C SAATCHI Milan, ITALY Type of Entry : Use of Promo & Activation Category : Best Use of Experiential Marketing in a Promotional Campaign Title : FASTLINE Advertiser/Client : FASTWEB Product/Service : INTERNET - OPTICAL FIBER Entrant Company : M&C SAATCHI Milan, ITALY Advertising Agency : M&C SAATCHI Milan, ITALY Name Company Position Vincenzo Gasbarro M&C Saatchi Creative Director Luca Scotto Di Carlo M&C Saatchi Creative Director Silvio Meazza M&C Saatchi Interactive Partner Paola Morabito M&C Saatchi Deputy Creative Director Massimo Capucci M&C Saatchi Strategic Planner Dario Marongiu M&C Saatchi Art Director Domenico Stragapede M&C Saatchi Art Director Elisa Binda M&C Saatchi Copywriter Marta Pettenuzzo M&C Saatchi Project Leader Marco Serrao M/C Saatchi Project Leader Stefania Sabbatini M&C Saatchi Head Of Interactive Development Davide Reppucci M&C Saatchi Developer Luca Fulciniti M&C Saatchi Art Director Alessio Sorrisi M&C Saatchi Producer Michela Braganti M&C Saatchi Producer Artout Lab Staging (H)films Production Edoardo Lugari Director Igp Decaux Media Partner Ambito5 Digital PR

8 MILLION PROTAGONISTS

Advertiser : VILLAGE VOICE NEWSPAPER Product : VILLAGE VOICE NEWSPAPER Entrant : LEO BURNETT NEW YORK, USA Type of Entry : Use of Promo & Activation Category : Best Use of Experiential Marketing in a Promotional Campaign Title : 8 MILLION PROTAGONISTS Advertiser/Client : VILLAGE VOICE NEWSPAPER Product/Service : VILLAGE VOICE NEWSPAPER Entrant Company : LEO BURNETT NEW YORK, USA Advertising Agency : LEO BURNETT NEW YORK, USA Name Company Position Jay Benjamin Leo Burnett New York Chief Creative Officer Michael Canning Leo Burnett New York Executive Creative Director/CW Kieran Antill Leo Burnett New York Executive Creative Director/AD Tom Flanagan Leo Burnett New York Managing Director Emily Brau Leo Burnett New York Account Executive Jeremy Fox Leo Burnett New York Executive Producer Stian Bugten Leo Burnett New York Senior Art Director Simen Braathen Leo Burnett New York Copywriter Shaina Stigler Leo Burnett New York Producer Tom Pina Leo Burnett New York Production Assistant Steven Jordao Leo Burnett New York Designer Max Goodwin Leo Burnett New York Cultural Architect Avant/LLC Web Developer LB Entertainment/Bill Thomas/Radical Media Production Company Comma Music/Motive/Big Foot/Mophonics/Sofie Zamchick/World War/Dara Hartman/Maryanna Sokol Music/Music Production Heard City Sound Mix Josh Fromson Village Voice Newspaper Publisher Caitlin Gallo Script Writer Stephen Bishop Seely Director Jimmy Burgio Choreographer

RECALLING 1993

Advertiser : NEW MUSEUM Product : “NYC 1993: EXPERIMENTAL JET SET, TRASH AND NO STAR” EXHIBITION Entrant : DROGA5 New York, USA Type of Entry : Use of Promo & Activation Category : Best Use of Experiential Marketing in a Promotional Campaign Title : RECALLING 1993 Advertiser/Client : NEW MUSEUM Product/Service : “NYC 1993: EXPERIMENTAL JET SET, TRASH AND NO STAR” EXHIBITION Entrant Company : DROGA5 New York, USA Advertising Agency : DROGA5 New York, USA Name Company Position David Droga Droga5 Creative Chairman Ted Royer Droga5 Executive Creative Director Nik Studzinski Droga5 Executive Creative Director Ray Del Savio Droga5 Associate Creative Director Jerry Hoak Droga5 Associate Creative Director Colin Lord Droga5 Copywriter Bryan Wolff Droga5 Bryan Wolff Jen Lu Droga5 Art Director Daniel Sumarna Droga5 Art Director Matthew Gardner Droga5 Brand Strategist Sally Ann Dale Droga5 Head of Integrated Production Scott Chin Droga5 Executive Producer Lindsey Slaby Droga5 Executive Interactive Producer Jennifer McKenzie Droga5 Producer Golddie Robbens Droga5 Production Assistant David Justus Droga5 Technical Director Fran Devinney Droga5 Creative Technology Lead Kathrin Hoffman Droga5 UX Director Eileen Tang Droga5 UX Director Ian Graetzer Droga5 Associate Digital Producer Jeannie O'Toole Droga5 Senior Print Producer Annick Thomas Droga5 Print Production Assistant PJ Mongell Droga5 Strategy Intern Amelia Barry Droga5 Researcher Sarah Gancher Droga5 Researcher Bo Jacober Droga5 Researcher Olivia Legere Droga5 Group Account Director Caitlin Account Director Droga5 Account Director Louisa Cronan Droga5 Account Manager Maura McGreevy Droga5 Communication Director Carly Bennett Droga5 Associate Communication Managers

THE INTRUDER

Advertiser : AMIS Product : MEXICAN INSURANCE ASSOCIATION Entrant : OGILVY & MATHER Mexico City, MEXICO Type of Entry : Use of Promo & Activation Category : Best Use of Guerilla Marketing in a Promotional Campaign Title : THE INTRUDER Advertiser/Client : AMIS Product/Service : MEXICAN INSURANCE ASSOCIATION Entrant Company : OGILVY & MATHER Mexico City, MEXICO Advertising Agency : OGILVY & MATHER Mexico City, MEXICO Name Company Position Manolo Cedillo Home Director David Gonzalez Ogilvy & Mather MГ©xico Planning Miguel Velazquez Ogilvy & Mather MГ©xico Account Director Juan Pablo Osio Ogilvy & Mather MГ©xico Producer Ereth BolaГ±os Ogilvy & Mather MГ©xico Art Buyer FabiГЎn Dotor Freeance Photographer Jorge Ramos Ogilvy & Mather MГ©xico Copywriter Alejandro Ortiz Izquierdo Ogilvy & Mather MГ©xico Copywriter Luis Guerra Ogilvy & Mather MГ©xico Assistant Art Director Orlando LГіpez Ogilvy & Mather MГ©xico Art Director Alejandro BeltrГЎn Ogilvy & Mather MГ©xico Creative Director David SГЎnchez ZacarГ­as Ogilvy & Mather MГ©xico Creative Director Miguel Angel Ruiz Ogilvy & Mather MГ©xico Vp Creative Services

CATRACA DA BOA

Advertiser : AMBEV Product : ANTARCTICA Entrant : ALMAPBBDO SГЈo Paulo, BRAZIL Type of Entry : Use of Promo & Activation Category : Best Use of Ambient in a Promotional Campaign Title : CATRACA DA BOA Advertiser/Client : AMBEV Product/Service : ANTARCTICA Entrant Company : ALMAPBBDO SГЈo Paulo, BRAZIL Advertising Agency : ALMAPBBDO SГЈo Paulo, BRAZIL Name Company Position Pedro Paes AlmapBBDO Copywriter Tiago Pinho AlmapBBDO Art Director Bruno Prosperi AlmapBBDO Creative Director Renato SimГµes AlmapBBDO Creative Director Andre Kassu AlmapBBDO Creative Director Marcos Medeiros AlmapBBDO Creative Director Luiz Sanches AlmapBBDO Executive Creative Director Marcello Serpa AlmapBBDO Chief Creative Officer

THE HOT STAMP

Advertiser : PRESSBYRÅN Product : CONVENIENCE STORE CHAIN Entrant : ÅKESTAM HOLST Stockholm, SWEDEN Type of Entry : Use of Promo & Activation Category : Best Use of Shopper Marketing in a Promotional Campaign Title : THE HOT STAMP Advertiser/Client : PRESSBYRÅN Product/Service : CONVENIENCE STORE CHAIN Entrant Company : ÅKESTAM HOLST Stockholm, SWEDEN Advertising Agency : ÅKESTAM HOLST Stockholm, SWEDEN Name Company Position Nisse Axman Åkestam Holst Motion Designer Oscar Gardö Åkestam Holst Graphic Designer Patrik Karlsson Åkestam Holst Planner Alex Picha Åkestam Holst Digital Producer Johan Eklund Åkestam Holst Producer Bella Lagerquist Åkestam Holst Account Manager Thomas Gibson Åkestam Holst Account Director Sara Clewemar Åkestam Holst Account Director Kalle Åkestam Åkestam Holst Copywriter Petra Albrektson Åkestam Holst Art Director Andreas Ullenius Åkestam Holst Creative Director

THE WORLD'S SMALLEST IDEA

Advertiser : VITAL HEALTH FOODS Product : VITAL: VIRAL BOOST Entrant : DRAFTFCB CAPE TOWN, SOUTH AFRICA Type of Entry : Use of Promo & Activation Category : Best Temporary In-Store Displays in a Promotional Campaign Title : THE WORLD'S SMALLEST IDEA Advertiser/Client : VITAL HEALTH FOODS Product/Service : VITAL: VIRAL BOOST Entrant Company : DRAFTFCB CAPE TOWN, SOUTH AFRICA Advertising Agency : DRAFTFCB CAPE TOWN, SOUTH AFRICA Name Company Position Brett Morris Draftfcb Cape Town Chief Creative Officer Mike Barnwell Draftfcb Cape Town Excecutive Creative Director Aaron Harris Draftfcb Cape Town Creative Director AndrГ© De Wet Draftfcb Cape Town Creative Group Head Riaan Van Wyk Draftfcb Cape Town Creative Group Head Mzi Swartbooi Draftfcb Cape Town Art Director Jill Garnham Draftfcb Cape Town Producer Natalie Kingwill Draftfcb Cape Town Account Director Prof Paul Van Helden University Of Stellenbosch Scientist Dr Ruben Van Der Merwe University Of Stellenbosch Scientist Kamiel Sadien Draftfcb Cape Town Copywriter Tintoy Tintoy Production House We Love Jam We Love Jam Audio

BOOKENDS

Advertiser : KINOKUNIYA Product : KINOKUNIYA Entrant : JWT Dubai, UNITED ARAB EMIRATES Type of Entry : Use of Promo & Activation Category : Best Temporary In-Store Displays in a Promotional Campaign Title : BOOKENDS Advertiser/Client : KINOKUNIYA Product/Service : KINOKUNIYA Entrant Company : JWT Dubai, UNITED ARAB EMIRATES Advertising Agency : JWT Dubai, UNITED ARAB EMIRATES Name Company Position Adham Obeid/Gavin Payne/Jagal Gopinath/Moustafa Mezher/Jun Gonzales JWT Dubai Creative Prabhakar Iyer JWT Dubai Planner Emily Haddad JWT Dubai Art Buyer Jaafar Atwi JWT Dubai Producer Joris Bosdriesz JWT Dubai Producer Olive Mistedio JWT Dubai Illustrator Toufic JWT Dubai Photographer Shine Km JWT Dubai Art Director Michael Fillon JWT Dubai Copywriter Michael Fillon JWT Dubai Creative Director Seyoan Vela JWT Dubai Executive Creative Director Ramsey Naja JWT Dubai Chief Creative Officer

AIR FORCE FM

Advertiser : DEFENCE FORCE RECRUITING Product : AIR FORCE Entrant : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA Type of Entry : Use of Promo & Activation Category : Best Use of Broadcast in a Promotional Campaign Title : AIR FORCE FM Advertiser/Client : DEFENCE FORCE RECRUITING Product/Service : AIR FORCE Entrant Company : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA Advertising Agency : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA Name Company Position Ben Coulson GEORGE PATTERSON Y&R Melbourne Executive Creative Director Psembi Kinstan GEORGE PATTERSON Y&R Melbourne Copywriter Joe Sibley GEORGE PATTERSON Y&R Melbourne Art Director Sally Borda GEORGE PATTERSON Y&R Melbourne Senior Account Manager Alice Mason GEORGE PATTERSON Y&R Melbourne Account Director Julian Bell GEORGE PATTERSON Y&R Melbourne Group Account Director Brett Harris GEORGE PATTERSON Y&R Melbourne Technical Lead Bruce Patterson GEORGE PATTERSON Y&R Melbourne Production Manager Paul Baxter Risk Sound Sound Designer Kate Mathias Defence Force Recruiting Air Force Marketing Manager Tim Bowden Defence Force Recruiting Senior Air Force Marketing Officer Marcus Rebeschini GEORGE PATTERSON Y&R Singapore CCO Adam Miranda GEORGE PATTERSON Y&R Singapore Copy Brad Wilson GEORGE PATTERSON Y&R Singapore Art Kon Marinis GEORGE PATTERSON Y&R Singapore Art Avril Lim GEORGE PATTERSON Y&R Singapore Accounts Toh Ha Ming GEORGE PATTERSON Y&R Singapore CD

CLICK FARM

Advertiser : AXE Product : LYNX Entrant : BBH London, UNITED KINGDOM Type of Entry : Use of Promo & Activation Category : Best Use of Games Title : CLICK FARM Advertiser/Client : AXE Product/Service : LYNX Entrant Company : BBH London, UNITED KINGDOM Advertising Agency : BBH London, UNITED KINGDOM Name Company Position Xander Amo Media Monks Digital Producer Tim Jones BBH Account Planner Tom Murphy BBH Account Manager Ngaio Pardon BBH Account Manager Bryony Dellow BBH Agency Producer Chris Meachin BBH Agency Producer Wesley Hawes BBH Copywriter Gary McCreadie BBH Art Director David Kolbusz BBH Creative Director Dominic Goldman BBH Creative Director Nick Gill BBH Executive Creative Director Richard Adkins BBH Agency Producer

THE TRAIN SWITCH

Advertiser : SWEBUS Product : LONG DISTANCE BUS COMPANY Entrant : ÅKESTAM HOLST Stockholm, SWEDEN Type of Entry : Use of Promo & Activation Category : Best Use of Games Title : THE TRAIN SWITCH Advertiser/Client : SWEBUS Product/Service : LONG DISTANCE BUS COMPANY Entrant Company : ÅKESTAM HOLST Stockholm, SWEDEN Advertising Agency : ÅKESTAM HOLST Stockholm, SWEDEN Name Company Position State Interactive Production Company Jens Broman Åkestam Holst Graphic Designer Olov Öqvist Åkestam Holst Graphic Designer Patrik Karlsson Åkestam Holst Planner Johan Eklund Åkestam Holst Digital Producer Bella Lagerquist Åkestam Holst Account Manager Magnus Hamberg Åkestam Holst Account Director Adam Reuterskiöld Åkestam Holst Copywriter Fredrik Josefsson Åkestam Holst Art Director Andreas Ullenius Åkestam Holst Creative Director

GOLDEN CHAINS

Advertiser : ALB Product : MUSIC VIDEO Entrant : CLM BBDO Boulogne-Billancourt, FRANCE Type of Entry : Use of Promo & Activation Category : Best Online Advertising in a Promotional Campaign Title : GOLDEN CHAINS Advertiser/Client : ALB Product/Service : MUSIC VIDEO Entrant Company : CLM BBDO Boulogne-Billancourt, FRANCE Advertising Agency : CLM BBDO Boulogne-Billancourt, FRANCE Name Company Position Matthieu Elkaim CLM BBDO Executive Creative Director Benjamin Marchal CLM BBDO Creative Director Olivier Lefebvre CLM BBDO Creative Director Julien Boissinot CLM BBDO Artistic Director Kevin Salembier CLM BBDO Copywriter Johnatan Broda Director Carnibird Production House Jean-Gabriel St Paul CLM BBDO TV Producer Agency Willy Morence Executive Producer Acne Production Digital Production Pierre Deshayes CLM BBDO Case Study Editor Anthony Hamelle CLM BBDO R&D Director Camille Darmante CLM BBDO Community Manager Pierre Deshayes CLM BBDO Case Study Editor

EASY WAY SUBTITLES

Advertiser : EASY WAY LANGUAGE CENTER Product : LANGUAGE CENTER Entrant : LODUCCA SГЈo Paulo, BRAZIL Type of Entry : Use of Promo & Activation Category : Best Use of Other Digital Media in a Promotional Campaign Title : EASY WAY SUBTITLES Advertiser/Client : EASY WAY LANGUAGE CENTER Product/Service : LANGUAGE CENTER Entrant Company : LODUCCA SГЈo Paulo, BRAZIL Advertising Agency : LODUCCA SГЈo Paulo, BRAZIL Name Company Position Wilson Negrini Loducca Account Director VГ­tor Manfredini Programmer Raphael Franzini Loducca Programmer Raphael Franzini Loducca Copywriter Gustavo De Lacerda Loducca Head Of Design SГ©rgio Mugnaini Loducca Creative Director FГЎbio Saboya Loducca Creative Director CГЎssio Moron Loducca Creative Director Guga Ketzer Loducca Creative Director

A BOY AND HIS ATOM THE WORLD'S SMALLEST MOVIE

Advertiser : IBM Product : IBM RESEARCH Entrant : OGILVY NEW YORK, USA Type of Entry : Use of Promo & Activation Category : Best Use of Other Digital Media in a Promotional Campaign Title : A BOY AND HIS ATOM: THE WORLD'S SMALLEST MOVIE Advertiser/Client : IBM Product/Service : IBM RESEARCH Entrant Company : OGILVY NEW YORK, USA Advertising Agency : OGILVY NEW YORK, USA Name Company Position Steve Simpson Ogilvy & Mather Chief Creative Officer/NA Susan Westre Ogilvy & Mather Executive Creative Director Mike Hahn/Ryan Blank Ogilvy & Mather Group Creative Directors Niels West/Ricardo Leme Lopes Ogilvy & Mather Associate Creative Directors Lauren Costa Ogilvy & Mather Copywriter Ramona Todoca Ogilvy & Mather Art Director Lee Weiss/Alicia Zuluaga/Julie Teicher Ogilvy & Mather Agency Producers Magnus Blair Ogilvy & Mather Group Planning Director Priya Varadachary/Sissi Nie Ogilvy & Mather Digital Strategy Geoffrey Colon/Stuart Tracte Social@Ogilvy Social Nitin Sinha/Katherine Moore Ogilvy & Mather Media Rob Davis/Justine Herz/Marcus Andrew Ogilvy & Mather Video Strategy Kimberly Duffy/Nicole Vilalte/Kaitlin Giannetti/Carin Pinto Ogilvy & Mather Account Sam Penfield/Leanne Amos/Nico Casavecchia/Eloi Moli 1st Ave Machine Production Peter Mostert/Lauren Basile Hooligan Editing Karl Westman Ogilvy & Mather Executive Music Producer Evan Mangiamele/Jodi Levine/Philip Loeb Heard City Audio Michelle Seidenfrau/Kathy Hofman/Beau Burrows/Andrew Garrahan/Greg Anderson 1st Ave Machine Post Production Punga Animation Andreas Heinrich IBM Scientist, Animator Christopher Lutz IBM Scientist, Animator Ileana Rau IBM Scientist, Animator Susanne Bowman IBM Scientist, Animator

SONG FOR LIFE

Advertiser : STUDIO BRUSSELS Product : MUSIC FOR LIFE Entrant : MORTIERBRIGADE Brussels, BELGIUM Type of Entry : Use of Promo & Activation Category : Best Use of Other Digital Media in a Promotional Campaign Title : SONG FOR LIFE Advertiser/Client : STUDIO BRUSSELS Product/Service : MUSIC FOR LIFE Entrant Company : MORTIERBRIGADE Brussels, BELGIUM Advertising Agency : MORTIERBRIGADE Brussels, BELGIUM Name Company Position Jeroen Houben Jeroen Houben Movie Frederick Feyfer Uncompressed Design Pascal Leroy Group94 Web Veerle De Vos Mortierbrigade Client Services Director Evert Vermeire Mortierbrigade Agency Producer Vincent D'halluin Mortierbrigade Creation/Strategy Stijn Jansen Mortierbrigade Creative Bram Ceuppens Mortierbrigade Creative Philippe De Ceuster Mortierbrigade Creative Director Joost Berends Mortierbrigade Creative Director Jens Mortier Mortierbrigade Creative Director Gunther Van Acker Studio Brussels Client Jan Van Biesen Studio Brussels Client Peter Claes Studio Brussels Client

Advertiser : PUERTO RICO GOVERNMENT Product : CORRECTIONAL AND REHABILITATION DEPARTMENT Entrant : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : FOLLOW2UNFOLLOW Advertiser/Client : PUERTO RICO GOVERNMENT Product/Service : CORRECTIONAL AND REHABILITATION DEPARTMENT Entrant Company : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO Media Agency : STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO Name Company Position Alejandro Rosado Starcom MediaVest Group Innovation Director

OREO DAILY TWIST

Advertiser : MONDELEZ INTERNATIONAL Product : OREO Entrant : DRAFTFCB New York, USA Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : OREO DAILY TWIST Advertiser/Client : MONDELEZ INTERNATIONAL Product/Service : OREO Entrant Company : DRAFTFCB New York, USA Advertising Agency : DRAFTFCB New York, USA Name Company Position Lisa Mann MondelД“z International Vice President Nabisco Cookies Cindy Chen MondelД“z International Director Jennifer Hull MondelД“z International Brand Manager Danielle Brown MondelД“z International Senior Associate/Brand Manager Jill Applebaum Draftfcb New York Senior Vice President/Group Creative Director Megan Sheehan Draftfcb New York Creative Director Jared Isle Draftfcb New York Senior Art Director Jackie Anzaldi Draftfcb New York Senior Art Director Noel Potts Draftfcb New York Senior Copywriter Mike Lubrano Draftfcb New York Art Director Auro Trini-Castelli Draftfcb New York Senior Vice President/Global Strategy Director Susan Polachek Draftfcb New York Senior Vice President/Group Management Director Lori Johnson Draftfcb New York Account Director Sarah Hofstetter 360i President Sandra Ciconte 360i Group Account Director Kris Garvey Weber Shandwick Chicago Deputy General Manager/Consumer Sarah Yaffe Weber Shandwick Chicago Vice President/Consumer Virginia Carey Mediavest Vice President/Communications Director Paul Yates Mediavest Associate Media Director

SHIP MY PANTS

Advertiser : KMART Product : STORE TO HOME Entrant : DRAFTFCB Chicago, USA Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : SHIP MY PANTS Advertiser/Client : KMART Product/Service : STORE TO HOME Entrant Company : DRAFTFCB Chicago, USA Advertising Agency : DRAFTFCB Chicago, USA Name Company Position Heather Lewis Inside Job Animation Tom Mackey Inside Job Animation Casey Cobler Inside Job Editor Andy Green Bob Industries Editor Christophe Lanzenberg Bob Industries Director Of Photography Chuck Ryant Bob Industries Executive Producer John O'grady Bob Industries Executive Producer Tk Knowles Bob Industries Executive Producer Brian Etting Bob Industries Producer Zach Math Bob Industries Director Al Gross Draftfcb Planner Chris Bing Draftfcb Executive Producer Sean Burns Draftfcb Creative Director/Copywriter Howie Ronay Draftfcb Creative Director Jon Flannery Draftfcb Executive Creative Director Todd Tilford Draftfcb Chief Creative Officer

Advertiser : COORDOWN ONLUS Product : WORLD DOWN SYNDROME DAY Entrant : SAATCHI & SAATCHI Milan, ITALY Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : #DAMMIPIГ™VOCE - TURN UP MY VOICE Advertiser/Client : COORDOWN ONLUS Product/Service : WORLD DOWN SYNDROME DAY Entrant Company : SAATCHI & SAATCHI Milan, ITALY Advertising Agency : SAATCHI & SAATCHI Milan, ITALY Name Company Position Top Digital/Flipper Music/Luca Bottale/H-Films/Getty Images/Google/Akita Film/Think Cattleya/Sing Sing/General Jingles/Luca Lucini/Moviement/Woolcan/Sony Music/Glamour Model Management Partners Logicweb Web Developer Ambito5 Social Media Partner Fulvio Rossetti Saatchi & Saatchi Editor Raffaella Scarpetti Saatchi & Saatchi Head Of TV Erica Lora-Lamia Saatchi & Saatchi Producer Dario Cataldi Saatchi & Saatchi Web Developer Silvio Coco Saatchi & Saatchi Head Of Interactive Production Flavia Pipola Saatchi & Saatchi Social Network Specialist Stefano Caridi Saatchi & Saatchi Digital Specialist Ilaria Lorenzetti Saatchi & Saatchi Account Manager Luca Lorenzini Saatchi & Saatchi Copywriter Luca Pannese Saatchi & Saatchi Art Director Luca Lorenzini Saatchi & Saatchi Creative Director Luca Pannese Saatchi & Saatchi Creative Director Alessandro Orlandi Saatchi & Saatchi Creative Director Agostino Toscana Saatchi & Saatchi Creative Director Agostino Toscana Saatchi & Saatchi Executive Creative Director

NATALIA PROJECT

Advertiser : CIVIL RIGHTS DEFENDERS Product : GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS AT RISK Entrant : RBK COMMUNICATION Stockholm, SWEDEN Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : NATALIA PROJECT Advertiser/Client : CIVIL RIGHTS DEFENDERS Product/Service : GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS AT RISK Entrant Company : RBK COMMUNICATION Stockholm, SWEDEN Advertising Agency : RBK COMMUNICATION Stockholm, SWEDEN Name Company Position Mathias Wikström RBK Communication Managing Director Johan Pihl RBK Communication Creative Director Fredrik Linder RBK Communication Account Director Tobias Snäll/Anders Sjönvall/Mathias Normark RBK Communication Creatives Bsmart Film Production Flickorna Larsson Sound Production Real Eyes 3D Visualisation ParisGrafik News Graphics Nils Holmlöv Lewis PR Public Relations Manager

SAME SEX MARRIAGE

Advertiser : GOOGLE/TOUS UNIS POUR L'EGALITE Product : GOOGLE+ Entrant : OGILVY FRANCE Paris, FRANCE Type of Entry : Use of Promo & Activation Category : Best use of Social Media Marketing in a Promotional Campaign Title : SAME SEX MARRIAGE Advertiser/Client : GOOGLE/TOUS UNIS POUR L'EGALITE Product/Service : GOOGLE+ Entrant Company : OGILVY FRANCE Paris, FRANCE Advertising Agency : OGILVY FRANCE Paris, FRANCE Name Company Position Chris Garbutt Ogilvy France Chief Creative Officer Frederic Levron Ogilvy France Creative Director Benjamin Dessagne/Stephane Santana Ogilvy France Copywriters Stephane Santana/Benjamin Dessagne Ogilvy France Art Directors Bruno Bicalho Carvalhaeso/Jeremy Bouchet/Robyn Makinson/Elise Richardson/Paul Br Ogilvy France Art Directors Assistants Kristell Schuber/Raphael Goumain Google Advertiser's Supervisors Vincent Viollain Tous Unis Pour L'egalitГ© Association Supervisor Benoit De Fleurian/Myriam Nouicer Ogilvy France Account Supervisors Myriam Nouicer/Sandra Petrus/Lucie Le Squerren/Lucie Gillot Ogilvy France Account Management Marc-Antoine Jarry/Alexandra Mimoun Ogilvy France Strategic Planning Laure Bayle/Diane De Breteville Ogilvy France Tv Production Jonathan Millet Director David Atrakchi/Boris Mendza/GaГ«l Cabouat Full Dawa Producers Nicolas Marcellak Full Dawa Executive Producer Charles-Hubert Morin/Tristant Bensaid Dop/Cameraman/Second Cameraman Mikael Kandelman/Jean Barthelemy/Cedric Moreau Sound Engineer Lola Norymberg Film Editor Fabien Gavinet Ogilvy France Web Design Fabien Chasseigneux/LoГЇc Vinchon Ogilvy France Web Development

AMSTEL TROPHY CAN

Advertiser : AMSTEL Product : AMSTEL Entrant : DDB & TRIBAL AMSTERDAM, THE NETHERLANDS Type of Entry : Product & Service Category : Alcoholic Drinks Title : AMSTEL TROPHY CAN Advertiser/Client : AMSTEL Product/Service : AMSTEL Entrant Company : DDB & TRIBAL AMSTERDAM, THE NETHERLANDS Advertising Agency : DDB & TRIBAL AMSTERDAM, THE NETHERLANDS Name Company Position Yona HГјmmels DDB & Tribal Amsterdam Art Director Stef Jongenelen DDB & Tribal Amsterdam Copywriter Sandra Krstic DDB & Tribal Amsterdam Deputy Managing Partner Denise Wolterbeek DDB & Tribal Amsterdam RTV Producer Nijdeken Graveertechniek Hengelo Engraving Company

LONG LIFE TO RUGBY

Advertiser : COMPAÑÍA INDUSTRIAL CERVECERA Product : CERVEZA SALTA Entrant : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA Type of Entry : Product & Service Category : Alcoholic Drinks Title : LONG LIFE TO RUGBY Advertiser/Client : COMPAÑÍA INDUSTRIAL CERVECERA Product/Service : CERVEZA SALTA Entrant Company : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA Advertising Agency : OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA Name Company Position Javier Mentasti Ogilvy & Mather Argentina Executive General Director Maximiliano Maddalena Ogilvy & Mather Argentina Executive Creative Director Juan Pablo Carrizo Ogilvy & Mather Argentina Creative Director Patricio Elfi Ogilvy & Mather Argentina Creative Director Diego Grandi Ogilvy & Mather Argentina Head Of Art Daniel Correa Ogilvy & Mather Argentina Art Director Lucas Antunes Ogilvy & Mather Argentina Copywriter Rodrigo Luque Ogilvy & Mather Argentina Account Manager Marina Figoli Ogilvy & Mather Argentina Account Director Celina Correa Luna Ogilvy & Mather Argentina Account Executive Valeria Pinto Parson Agency Chief Of Production Alejandro Travaglini Parson Agency Producer

TWEET PEE

Advertiser : HUGGIES Product : BABY DIAPERS Entrant : OGILVY BRASIL SГЈo Paulo, BRAZIL Type of Entry : Product & Service Category : Fast Moving Consumer Goods (not including food) Title : TWEET PEE Advertiser/Client : HUGGIES Product/Service : BABY DIAPERS Entrant Company : OGILVY BRASIL SГЈo Paulo, BRAZIL Advertising Agency : OGILVY BRASIL SГЈo Paulo, BRAZIL Name Company Position Anselmo Ramos Ogilvy Brasil Chief Creative Officer Roberto Fernandez/Paco Conde Ogilvy Brasil Executive Creative Director AndrГ© Kirkelis/Fred Saldanha Ogilvy Brasil Creative Director Hugo Veiga/Rafael Campos Ogilvy Brasil Copywriter AndrГ© Kirkelis/Renato Rozenberg Ogilvy Brasil Art Director Juscelino Vieira Ogilvy Brasil Creative Technologist Bruno Calls Bruno Calls Photographer Fred Celestino Ogilvy Brasil Uxd Designer Wagner Gomes/Paula Santana Ogilvy Brasil Producer Marina Dodi/Roberta Palmari Ogilvy Brasil Broadcast Producer Guilherme Todorov/Tulio Yamamoto Ogilvy Brasil Animation/Motion Nancy Bonani Ogilvy Brasil Art Buyer Emmanuelle Goethals/Roberta Acerbi/Juliana Frota Ogilvy Brasil Account Supervisor Valeria Barone Ogilvy Brasil Head Of Client Service Priya Patel/Marcio Buss Kimberly-Clark Brasil Advertiser's Supervisor Bruno Belcastro Ogilvy Brasil Product Producer Bianca Novaes/Katrin Warkentin/JoГЈo Vicente Ogilvy Brasil Planner Edu Garretano Ogilvy Brasil Design Director MoisГ©s Richard Ogilvy Brasil Product Designer Carol Santos/Renato Rozenberg Ogilvy Brasil Graphic Designer

SECRET FISHING SPOTS

Advertiser : HUTCHWILCO Product : SAFETY EQUIPMENT Entrant : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Type of Entry : Product & Service Category : Durable Goods Title : SECRET FISHING SPOTS Advertiser/Client : HUTCHWILCO Product/Service : SAFETY EQUIPMENT Entrant Company : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Advertising Agency : DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND Name Company Position Andy Fackrell DDB Group New Zealand Executive Creative Director Andy Fackrell DDB Group New Zealand Director Steve Kane DDB Group New Zealand Creative Director Chris Schofield DDB Group New Zealand Creative Director Regan Grafton DDB Group New Zealand Creative Director Rory McKechnie DDB Group New Zealand Creative Damian Galvin DDB Group New Zealand Creative Adam Thompson DDB Group New Zealand Creative Scott Wallace DDB Group New Zealand Group Business Director Jonathan Rea DDB Group New Zealand Account Manager Nisa Solipo DDB Group New Zealand Account Manager Renee Lam DDB Group New Zealand Designer Kevin Hyde DDB Group New Zealand Retoucher Lewis Mulatero DDB Group New Zealand Photographer Steve Gulik DDB Group New Zealand Editor Sam Arden DDB Group New Zealand Editor Aaron Goldring DDB Group New Zealand / RAPP Tribal Creative Director Dov Tombs DDB Group New Zealand / RAPP Tribal Producer Jason Vertongen DDB Group New Zealand / RAPP Tribal Lead Designer

McDONALD'S BECOMES MACCA'S

Advertiser : McDONALD'S AUSTRAILA Product : AUSSIE TASTES MENU Entrant : DDB Sydney, AUSTRALIA Type of Entry : Product & Service Category : Retail (Incl. Restaurants) Title : McDONALD'S BECOMES MACCA'S Advertiser/Client : McDONALD'S AUSTRAILA Product/Service : AUSSIE TASTES MENU Entrant Company : DDB Sydney, AUSTRALIA Advertising Agency : DDB Sydney, AUSTRALIA Name Company Position Mark Lollback Mcdonald's Chief Marketing Officer Madeleine Fitzpatrick Mcdonald's Vice President Marketing Paul Pontello Mcdonald's Senior Brand Manager Skye Oxenham Mcdonald's Media Relations Manager Zipporah Allen Mcdonald's Marketing Manager Dylan Harrison DDB Sydney Executive Creative Director Cameron Hoelter DDB Sydney Creative Director Richard Morgan DDB Sydney Creative Director Adam Ledbury DDB Sydney Art Director Guy Lemberg DDB Sydney Copywriter David Chriswick DDB Sydney Planner Richard Moorewood DDB Sydney Managing Partner Sara Tomonari DDB Sydney Senior Business Director Sophie Collins DDB Sydney Business Manager Melinda Parris DDB Sydney Senior Business Manager Domenic Bartolo DDB Sydney Designer Amy Hansen DDB Sydney TV Producer Tina Alldis Mango Sydney Head Of Media Relations Chelsea Lamond Mango Sydney Account Executive Scott Pickett Jungleboys Director

THE HOT STAMP

Advertiser : PRESSBYRÅN Product : CONVENIENCE STORE CHAIN Entrant : ÅKESTAM HOLST Stockholm, SWEDEN Type of Entry : Product & Service Category : Retail (Incl. Restaurants) Title : THE HOT STAMP Advertiser/Client : PRESSBYRÅN Product/Service : CONVENIENCE STORE CHAIN Entrant Company : ÅKESTAM HOLST Stockholm, SWEDEN Advertising Agency : ÅKESTAM HOLST Stockholm, SWEDEN Name Company Position Nisse Axman Åkestam Holst Motion Designer Oscar Gardö Åkestam Holst Graphic Designer Patrik Karlsson Åkestam Holst Planner Alex Picha Åkestam Holst Digital Producer Johan Eklund Åkestam Holst Producer Bella Lagerquist Åkestam Holst Account Manager Thomas Gibson Åkestam Holst Account Director Sara Clewemar Åkestam Holst Account Director Kalle Åkestam Åkestam Holst Copywriter Petra Albrektson Åkestam Holst Art Director Andreas Ullenius Åkestam Holst Creative Director

MARIONETTEBOT

Advertiser : UNITED ARROWS GREEN LABEL RELAXING Product : UNITED ARROWS Entrant : TBWA\HAKUHODO Tokyo, JAPAN Type of Entry : Product & Service Category : Retail (Incl. Restaurants) Title : MARIONETTEBOT Advertiser/Client : UNITED ARROWS GREEN LABEL RELAXING Product/Service : UNITED ARROWS Entrant Company : TBWA\HAKUHODO Tokyo, JAPAN Advertising Agency : TBWA\HAKUHODO Tokyo, JAPAN Name Company Position Kazoo Sato TBWA\HAKUHODO Exective Creative Director Kazoo Sato TBWA\HAKUHODO Creative Director Katsuhiro Shimizu TBWA\HAKUHODO Art Director Sachiko Oyamada TBWA\HAKUHODO Art Director Kanako Ishioroshi Hakuhodo Copy Writer Akira Henmi TBWA\HAKUHODO Account Executive Yukari Toyooka TBWA\HAKUHODO Account Executive Koji Eguchi Taiyo Kikaku Producer Hirotaka Tochihara Taiyo Kikaku Producer Maiko Shimada Taiyo Kikaku Production Manager Seiichi Saito Rhizomatiks Technical Creative Director Motoi Ishibashi Rhizomatiks Device Design/Programming Yoichi Sakamoto Rhizomatiks Device Architect Hiroyasu Kimura Rhizomatiks Web Designerammer Shoichiro Matsuoka Web Designer Noboru Tomizawa Web Designer

GUILT TRIPS

Advertiser : V/LINE Product : V/LINE Entrant : McCANN MELBOURNE, AUSTRALIA Type of Entry : Product & Service Category : Entertainment & Leisure Title : GUILT TRIPS Advertiser/Client : V/LINE Product/Service : V/LINE Entrant Company : McCANN MELBOURNE, AUSTRALIA Advertising Agency : McCANN MELBOURNE, AUSTRALIA Name Company Position John Mescall McCann Executive Creative Director Annie Price McCann Creative Director Pat Baron McCann Creative Director Matt Stoddart McCann Art Director Natasha Wood McCann Copywriter Tristan Graham McCann Copywriter Adrian Mills McCann Group Account Director Alec Hussain McCann Account Director Tamara Broman McCann Senior Account Manager Dave Budd McCann Designer Melody Yeung McCann Designer Ash Pegram McCann Creative Technologist Cayne Snowden McCann Developer Rod Levinton McCann Developer Mark Bradley McCann Senior Producer Cinnamon Darvall McCann Producer Damien Toogood McCann Director Pat Baron McCann Art Director John Mescall McCann Copywriter Adrian Mills McCann Strategy

MELTDOWN

Advertiser : GRUNER+JAHR AG & CO Product : MELTDOWN / BOARDGAME Entrant : KOLLE REBBE Hamburg, GERMANY Type of Entry : Product & Service Category : Publications & Media Title : MELTDOWN Advertiser/Client : GRUNER+JAHR AG & CO Product/Service : MELTDOWN / BOARDGAME Entrant Company : KOLLE REBBE Hamburg, GERMANY Advertising Agency : KOLLE REBBE Hamburg, GERMANY Name Company Position Sascha Hanke Kolle Rebbe Executive Creative Direction Thomas Knuewer Kolle Rebbe Creative Direction/Design Rolf Leger Kolle Rebbe Creative Direction/Design Oliver Ramm Kolle Rebbe Copywriter Thomas Knuewer Kolle Rebbe Illustration/Typograhy Martin Luehe Kolle Rebbe Productioner Katrin Becker Kolle Rebbe Account manager Philipp Kukemueller Kolle Rebbe Account manager Tom Schoeps Game Developer Rheinhold Kathoefer Inch Design Service Game Manufacture Big Fish Filmproduktion Casefilm Ghostbastard Filmproduktion GBR Casefilm Steffen Heidenreich Direction Martin Gasch Camera Karl Hofmann Camera/Cut Andrea Roman-Perse Producer Michael Grimm Locoto Artist Jochen Hennings Sound Mixer Oliver Kuirina Sound Mixer

Advertiser : SKY Product : SKY Entrant : SERVICEPLAN Munich, GERMANY Type of Entry : Product & Service Category : Publications & Media Title : SKY LIVESPOTS Advertiser/Client : SKY Product/Service : SKY Entrant Company : SERVICEPLAN Munich, GERMANY Advertising Agency : SERVICEPLAN Munich, GERMANY Name Company Position Frank Dammann Sky Teamlead Champions League Julia Boettger Sky Production Manager Sports Sabine Schernthaner Sky Senior Manager Campaign Communications Benno Unterforsthuber Sky Senior Manager Content Marketing Esther Henze Sky Director Campaign Communications/Social Media Ivo Hoevel Sky Senior Vice President Marketing Daniel Epailly Mindshare Media Agency Florian Panier Serviceplan Agency Producer Andreas Heuschneider Serviceplan Graphic Design Alexander Wieland/Katrin Eberbach/Felix Emmerlich Serviceplan Account Supervisor Franz Roeppischer Serviceplan Art Director Lorenz Langgartner/Frank Seiler Serviceplan Copywriter Sandra Loibl/Oliver Palmer Serviceplan Creative Director Matthias Harbeck Serviceplan Executive Creative Director Alexander Schill Serviceplan Chief Creative Officer

SOUND TYPEFACE

Advertiser : CLUB NME BRASIL Product : MAGAZINE / WEBSITE Entrant : DDB BRASIL SГЈo Paulo, BRAZIL Type of Entry : Product & Service Category : Publications & Media Title : SOUND TYPEFACE Advertiser/Client : CLUB NME BRASIL Product/Service : MAGAZINE / WEBSITE Entrant Company : DDB BRASIL SГЈo Paulo, BRAZIL Advertising Agency : DDB BRASIL SГЈo Paulo, BRAZIL Name Company Position B Sound Thinking B Sound Thinking Audio Producer Bibiana Saldanha DDB Brasil Agency Producer Anna Martha Silveira DDB Brasil Agency Producer Clarissa Willrich DDB Brasil RTVC Bernarso Silve DDB Brasil RTVC Thiago Vanigli DDB Brasil RTVC Adriano Souza DDB Brasil Media Executive Simone Gasperin DDB Brasil Media Executive Silvio Calissi DDB Brasil Media Director Gabriel Gama DDB Brasil Typographer Rodrigo Pereira DDB Brasil Typographer Rodrigo Pereira DDB Brasil Creative Everton Behenck DDB Brasil Creative Rafael Bohrer DDB Brasil Creative Director Marco Bezerra DDB Brasil Chief Creative Officer Marcio Callage DDB Brasil CEO

THE RACE OF A COUNTRY

Advertiser : BANCO POPULAR DE PUERTO RICO Product : BANK Entrant : JWT SAN JUAN, PUERTO RICO Type of Entry : Product & Service Category : Financial Products & Servcies Title : THE RACE OF A COUNTRY Advertiser/Client : BANCO POPULAR DE PUERTO RICO Product/Service : BANK Entrant Company : JWT SAN JUAN, PUERTO RICO Advertising Agency : JWT SAN JUAN, PUERTO RICO Name Company Position Antonio Duarte-Pino Banco Popular De Puerto Rico VP Marketing Strategy ГЃlvaro Susena MDI Interactive Developer Karla MГЎrquez JWT San Juan Digital Account Executive Karla ColГіn JWT San Juan Account Executive Coraly SГЎnchez JWT San Juan Account Executive Auribel Chaar JWT San Juan Digital Account Director Erika Van O'ordt JWT San Juan Direct Marketing Director Luis Pedro Toledo JWT San Juan VP Regional Planning Director Juan MartГ­nez-Paz JWT San Juan VP Account Director Mizael Morales JWT San Juan Video Editor Carlos DГЎvila JWT San Juan Sound Engineer Noro SebastiГЎn JWT San Juan Producer Daniel Vicente JWT San Juan Interactive Art Director Juan Carlos Montes JWT San Juan Interactive Art Director AndrГ©s Justo JWT San Juan Art Director Pablo Torres JWT San Juan Copywriter Manuel Torres JWT San Juan Interactive Creative Director Lizette Morazzani JWT San Juan Associate Creative Director Johanna Santiago JWT San Juan Associate Creative Director Jaime Rosado JWT San Juan VP Regional Creative Director

THE GAP IN THE MARKET

Advertiser : KBC BANK Product : KBC ENTREPRENEURS Entrant : TBWA\BELGIUM Brussels, BELGIUM Type of Entry : Product & Service Category : Financial Products & Servcies Title : THE GAP IN THE MARKET Advertiser/Client : KBC BANK Product/Service : KBC ENTREPRENEURS Entrant Company : TBWA\BELGIUM Brussels, BELGIUM Advertising Agency : TBWA\BELGIUM Brussels, BELGIUM Name Company Position TBWA Belgium/Pride Public Relations TBWA Belgium/Digital Arts Network Belgium Online Production TBWA Belgium/Sake RTV Production Sylvie Dewaele TBWA Belgium Media Arts Vicky Willems/Bert Denis TBWA Belgium Strategy Catherine Hamers/Katrien Crabbe/Yann Billen/Geert Potargent TBWA Belgium Account Team Chiara De Decker TBWA Belgium Radio Crew Lander Janssens TBWA Belgium Online Art Director Menno Buyl/Tony Naudts-DucГЁne TBWA Belgium Art Directors Geert Verdonck/Paul Van Oevelen TBWA Belgium Copywriters Jan Macken/Gert Pauwels TBWA Belgium Creative Directors

THE GAP IN THE MARKET

Advertiser : ZURICH Product : ZURICH Entrant : DON Buenos Aires, ARGENTINA Type of Entry : Product & Service Category : Financial Products & Servcies Title : IF YOU THINK ABOUT IT, YOU CHOOSE US Advertiser/Client : ZURICH Product/Service : ZURICH Entrant Company : DON Buenos Aires, ARGENTINA Advertising Agency : DON Buenos Aires, ARGENTINA Name Company Position Camilo Lezzi C.c.c.i Music And Sound Design Emiliano Eiasol Nos Productor Joaquin Marques/Francisco Alcaro Nos Director Emiliano Eiasol Nos Producer Mariano Ricciarelli Don General Coordinator Carlos Pelu Cavaciocchi Don Agency Producer Tomas Pallette Pueyrredon Don Account Director Santiago Sarni Don Account Manager Gonzalo Ricca Don Copywriter Papon Ricciarelli Don Art Director Gonzalo Ricca Don Executive Creative Director Papon Ricciarelli Don Chief Creative Director

CUT TO BUILD

Advertiser : THE JCC CO. Product : OLFA CUTTER Entrant : OGILVY & MATHER Bangkok, THAILAND Type of Entry : Product & Service Category : Business Products & Services Title : CUT TO BUILD Advertiser/Client : THE JCC CO. Product/Service : OLFA CUTTER Entrant Company : OGILVY & MATHER Bangkok, THAILAND Advertising Agency : OGILVY & MATHER Bangkok, THAILAND Name Company Position Nopadol Srikieatikajohn Ogilvy/Mather/Thailand Chief Creative Officer Wisit Lumsiricharoenchoke Ogilvy/Mather/Thailand Executive Creative Director Puripong Limwanatipong/Krai Kittikorn/Thanachai Shavitranuruk/Kris Garford Spind Ogilvy/Mather/Thailand Copywriter Nopadol Srikieatikajohn/Wisit Lumsiricharoenchoke/Puripong Limwanatipong/Prasit Ogilvy/Mather/Thailand Art Director Uravasee Chaturongakul/Potrawee Wichien/Suparrerk Kulintaraprasert/Sasinan Jiraw Ogilvy/Mather/Thailand Agency Producer Patsa Attanon Ogilvy/Mather/Thailand Account Supervisor Phawit Chitrakorn Ogilvy/Mather/Thailand Account Manager Settha Veerathunmanon Ccda Bangkok University Director Pagorn Jungrungruang Kratai Tuentua Co./Ltd. Director Chalongwut Chorruangsak/Akkarawatt Thanawiboonphol/Siriwat Seeseang/Panit Jirawa Cinematographer Athip Vichuchaianan Film Producer Wisarut Deelorm Editor Akegaluck Sagaew Artist Thitipong Pimolwetkul Assistant Director Patcharapon Puntiptawee Graphic Designer Siwat Homkham Music Composer

#DAMMIPIÙVOCE - TURN UP MY VOICE

Advertiser : COORDOWN ONLUS Product : WORLD DOWN SYNDROME DAY Entrant : SAATCHI & SAATCHI Milan, ITALY Type of Entry : Product & Service Category : Charities Title : #DAMMIPIГ™VOCE - TURN UP MY VOICE Advertiser/Client : COORDOWN ONLUS Product/Service : WORLD DOWN SYNDROME DAY Entrant Company : SAATCHI & SAATCHI Milan, ITALY Advertising Agency : SAATCHI & SAATCHI Milan, ITALY Name Company Position Top Digital/Flipper Music/Luca Bottale/H-Films/Getty Images/Google/Akita Film/Think Cattleya/Sing Sing/General Jingles/Luca Lucini/Moviement/Woolcan/Sony Music/Glamour Model Management Partners Logicweb Web Developer Ambito5 Social Media Partner Fulvio Rossetti Saatchi & Saatchi Editor Raffaella Scarpetti Saatchi & Saatchi Head Of TV Erica Lora-Lamia Saatchi & Saatchi Producer Dario Cataldi Saatchi & Saatchi Web Developer Silvio Coco Saatchi & Saatchi Head Of Interactive Production Flavia Pipola Saatchi & Saatchi Social Network Specialist Stefano Caridi Saatchi & Saatchi Digital Specialist Ilaria Lorenzetti Saatchi & Saatchi Account Manager Luca Lorenzini Saatchi & Saatchi Copywriter Luca Pannese Saatchi & Saatchi Art Director Luca Lorenzini Saatchi & Saatchi Creative Director Luca Pannese Saatchi & Saatchi Creative Director Alessandro Orlandi Saatchi & Saatchi Creative Director Agostino Toscana Saatchi & Saatchi Creative Director Agostino Toscana Saatchi & Saatchi Executive Creative Director

A LOJA VAZIA

Advertiser : SHOPPING VILLALOBOS Product : SHOPPING VILLALOBOS Entrant : LODUCCA SГЈo Paulo, BRAZIL Type of Entry : Product & Service Category : Charities Title : A LOJA VAZIA Advertiser/Client : SHOPPING VILLALOBOS Product/Service : SHOPPING VILLALOBOS Entrant Company : LODUCCA SГЈo Paulo, BRAZIL Advertising Agency : LODUCCA SГЈo Paulo, BRAZIL Name Company Position Guga Ketzer Loducca Creative Director CГЎssio Moron Loducca Creative Director FГЎbio Saboya Loducca Creative Director SГ©rgio Mugnaini Loducca Creative Director Raphael Franzini Loducca Copywriter FГЎbio Saboya Loducca Copywriter Marcelo Rosa Loducca Copywriter Weber Luiz De Andrade Loducca Copywriter Alexandre Amaral Loducca Art Director Gustavo De Lacerda Loducca Head Of Design Gustavo De Lacerda Loducca Designer Eduardo Tallia Loducca Designer Ana Luisa Andre Loducca Executive Producer Sid Fernandes Loducca Executive Producer FernГЈo Cosi Loducca Client Services Director Fabiane Veiga Loducca Account Group Director Rodrigo Tamer Loducca Media Director Ken Fujioka Loducca Planner Vice President Daniel De Tomazo Loducca Planner Director Tatiana Moliterno Loducca Account Director

THE DAILY ABUSE

Advertiser : INNOCENCE IN DANGER Product : NGO Entrant : SERVICEPLAN Munich, GERMANY Type of Entry : Product & Service Category : Public Health & Safety, Pubic Awareness Messages Title : THE DAILY ABUSE Advertiser/Client : INNOCENCE IN DANGER Product/Service : NGO Entrant Company : SERVICEPLAN Munich, GERMANY Advertising Agency : SERVICEPLAN Munich, GERMANY Name Company Position Alexander Schill Serviceplan Chief Creative Officer Maik Kaehler Serviceplan Executive Creative Director Christoph Nann Serviceplan Executive Creative Director Marc Vosshall Serviceplan Creative Director Angeliki Karnoupaki Serviceplan Copywriter IliГ©s Terki Hassaine Serviceplan Art Director Robin Lorentschat Serviceplan Art Director Anna Hacker Serviceplan Account Supervisor Florian Klietz Serviceplan Account Supervisor Christopher Hanebuth Serviceplan Graphic Design Christoph Klasen Serviceplan Graphic Design Sven Simon Serviceplan Agency Producer Florian Panier Serviceplan Creative Producer

DENGUE BOTTLE

Advertiser : MAYNILAD WATER SERVICES Product : MAYNILAD Entrant : Y&R PHILIPPINES Manila, THE PHILIPPINES Type of Entry : Product & Service Category : Public Health & Safety, Pubic Awareness Messages Title : DENGUE BOTTLE Advertiser/Client : MAYNILAD WATER SERVICES Product/Service : MAYNILAD Entrant Company : Y&R PHILIPPINES Manila, THE PHILIPPINES Advertising Agency : Y&R PHILIPPINES Manila, THE PHILIPPINES Name Company Position Mary Buenaventura Y & R Philippines Chief Operating Officer Kathleen Camus Y & R Philippines Account Executive Ags Almasan Y & R Philippines Account Director Ariel Bautista Y & R Philippines Agency Producer Grace Benesa Y & R Philippines Art Director Badong Abesamis Y & R Philippines Executive Creative Director/Copywriter Marcus Rebeschini Y & R Singapore Chief Creative Officer-Asia

NUTCASE'S OUTDOOR FITTING ROOM

Advertiser : NUTCASE DENMARK - RITTER PLUS Product : NUTCASE BIKE HELMETS Entrant : OGILVY Copenhagen, DENMARK Type of Entry : Product & Service Category : Public Health & Safety, Pubic Awareness Messages Title : NUTCASE'S OUTDOOR FITTING ROOM Advertiser/Client : NUTCASE DENMARK - RITTER PLUS Product/Service : NUTCASE BIKE HELMETS Entrant Company : OGILVY Copenhagen, DENMARK Advertising Agency : OGILVY Copenhagen, DENMARK Name Company Position Jakob Staalby Ogilvy Denmark Creative Director Amanda Larsen Ogilvy Denmark Art Director Caroline Asmussen Ogilvy Denmark Strategic Planner Kenneth Hamann Ogilvy Denmark Copywriter

TOGETHER FOR RECONSTRUCTION

Advertiser : McDONALD'S ITALY Product : PARMIGIANO REGGIANO'S FACTORIES Entrant : TBWA\ITALIA Milan, ITALY Type of Entry : Product & Service Category : Public Health & Safety, Pubic Awareness Messages Title : TOGETHER FOR RECONSTRUCTION Advertiser/Client : McDONALD'S ITALY Product/Service : PARMIGIANO REGGIANO'S FACTORIES Entrant Company : TBWA\ITALIA Milan, ITALY Advertising Agency : TBWA\ITALIA Milan, ITALY Name Company Position Nicola Lampugnani TBWA\italy Executive Creative Director Francesco Guerrera TBWA\italy Executive Creative Director Anna PalamГ  TBWA\italy Creative Director Rossana Tocchi TBWA\italy Creative Director Francesco Caruso TBWA\italy Art Director Stefano Cucinotta TBWA\italy Copywriter Germano Zung TBWA\italy Client Service Director Marcella Ierna TBWA\italy Account Manager Marta Zurlo TBWA\italy Account Executive Samuele DalГІ Trees Home Filmaker/Editing Roberto Mettifogo Filmaker Earthquake Alessandra Buzzoni Mcdonald's Italy Marketing/Communication Dept. Tommaso Valle Mcdonald's Italy Head Of Communication/Corporate Affairs Department Silvia Scherini TBWA\italy Senior Strategic Planner Simone De Martini TBWA\italy Management Representative Vittorio Bonaffini TBWA\italy Producer Silvia Congiu TBWA\italy Producer

THIRD EYE

Advertiser : STARHUB MOBILE Product : MOBILE BRANDING Entrant : DDB GROUP SINGAPORE, SINGAPORE Type of Entry : Product & Service Category : Public Health & Safety, Pubic Awareness Messages Title : THIRD EYE Advertiser/Client : STARHUB MOBILE Product/Service : MOBILE BRANDING Entrant Company : DDB GROUP SINGAPORE, SINGAPORE Advertising Agency : DDB GROUP SINGAPORE, SINGAPORE Name Company Position Neil Johnson DDB Group Singapore Chief Creative Officer Joji Jacob DDB Group Singapore Group Executive Creative Director Khalid Osman DDB Group Singapore Creative Director/Art Director Lester Lee DDB Group Singapore Associate Creative Director/Copywriter Yeo Wee Lee DDB Group Singapore Head Of Technology Derrick Teo DDB Group Singapore Senior Content Engineer Mario Dinata DDB Group Singapore Mobile Application Engineer Leslie Goh DDB Group Singapore Associate Project Director Joey Yu DDB Group Singapore Senior Project Executive Rowena Bhagchandani DDB Group Singapore Managing Director Vivien Foo DDB Group Singapore Account Director

TOXIC TOURS

Advertiser : GREENPEACE MEXICO Product : AWARENESS OF MEXICAN RIVERS POLLUTION Entrant : CIRCUS DF Mexico City, MEXICO Type of Entry : Best Integrated Promotional Campaign Category : Best Integrated Campaign Led by Promotion and Activation Title : TOXIC TOURS Advertiser/Client : GREENPEACE MEXICO Product/Service : AWARENESS OF MEXICAN RIVERS POLLUTION Entrant Company : CIRCUS DF Mexico City, MEXICO Advertising Agency : CIRCUS DF Mexico City, MEXICO Name Company Position Armando GudiГ±o El Taller Sound Editor Ivan EspaГ±a El Taller Editor Pablo Llaca Cine Concepto Producer Alexa Arloff El Taller Editor Mariano Rivas Circus Df Programmer Martin Zeta Circus Df Art Director Yanel Bottini Circus Df Web Designer Zoe Pavon Circus Df Digital Producer Mariana Rios Circus Df Producer Christian Murguia Cine Concepto Film Director Santiago Spinola Circus Df Creative Emiliano Rodriguez Nuesch Circus Df Creative Director