IKEA wanted people to engage with their products. So we came up with a way to let people have fun with IKEA’s storage shelves by personalizing them. In order to get consumers excited about storing and organizing their personal music collections, this entertaining banner ad allowed people to click and pick their own track from their computer, then watch as the storage shelf gets transformed into an equalizer that plays their favorite tune. The banners received high interaction rates with a click-through rate of about 2.9%.
Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space. With a click-through rate of about 3.4%, these banners received high interaction.
Dubai Lynx 2012 – рекламный фестиваль, который оценивает лучшие работы, созданные агентствами Ближнего Востока и Северной Африки.
Организаторы Dubai Lynx Awards те же что и у «Cannes Lions», потому фестиваль позиционируется как аналог главного рекламного события года на Ближнем Востоке.
Карта рекламного рынка
