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Agency (city): DDB Tribal Berlin Creative Director(s): Bastian Meneses von Arnim, Daniel Bodeker Copywriter(s): Daniel Bodeker, Mario Loncar Art Director(s): Veit Moeller, Mario Loncar Photographer(s): Szymon Plewa Digital Artwork: Post Production/ Graphic: Michail Paderin Short explanationSolution
A simple yet convincing thought: If you have icebergs in your fridge they are missing somewhere else. Because wasted energy raises our output of carbon dioxide, which raises the temperature and causes the icebergs to melt. To dramatize this fact, we photographed frozen freezer compartments in a documentary look to make them appear like arctic landscapes.
Scale and location
The ads where published as photo spreads in newspapers and magazines. 2-5 pictures of icebergs where followed by the closure with the Bosch product and it’s benefit, revealing what at first sight seemed to be a beautiful arctic photo documentation. In addition we published posters and billboards. DescriptionRaise general awareness for the fact, that a new Bosch freezer with NoFrost-Technology saves a lot of energy and is good for the environment. Thanks to the NoFrost-Technology, that prevents ice build-up in the freezer compartment – unlike many common fridges. This saves energy in the long term, because most people do not defrost often enough. It’s an annoying task after all.
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