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Agency (city): DLKW LOWE Creative Director(s): Richard Denney & Dave Henderson Copywriter(s): Theo Bayani Art Director(s): Miguel Gonzalez Production Company (& City): Outsider Film Director(s): Jorn Threlfall Production Company Producer(s): Tex Travi Agency Producer(s): Abigail Tarrant Short explanationIn this film, Omo gives new meaning to its classic ‘Dirt is Good’ mantra by reminding parents that the act of letting go is crucial to a child’s development.
One by one, a little girl releases her pets into the wild where they rightfully belong. Mum sees this act of compassion beyond her daughter’s years and learns a valuable lesson - if you love something, set it free.
So, mum takes her daughter into vast open space where she too sets her free. We see carefree scenes of the young girl playing in the mud as mum watches on without worry. DescriptionFrom washing liquids to capsules, powder, tablets and sachets, Omo laundry products help tackle tough stains, even at low temperatures.
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