Agency (city): Ogilvy Germany Creative Director(s): Dr. Stephan Vogel (CCO), Helmut Meyer, Nico Ammann, Lothar Mueller Copywriter(s): Lothar Mueller, Martin Gillan Art Director(s): Nico Ammann, Till Schaffarczyk Photographer(s): Uli Wiesmeier Short explanationOur modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schoffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it. DescriptionOur modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schoffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it. Schoffel. Getaway Clothing.
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