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Agency (city): Forsman & Bodenfors Copywriter(s): Martin Ringqvist/Bjorn Engstrom? Art Director(s): Anders Eklind/Sophia Lindholm Production Company (& City): Smuggler? (Los Angeles) Film Director(s): Henry Alex Rubin? Production Company Producer(s): Ray Leaky Agency Producer(s): Alexander Blidner? Music: Deep Mix (Los Angeles) Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux, Florence Lanoe, Raphael Godron Agency Account Management: Emmanuel Ferry, Helene Camus Short explanationIt had never been done before, not even in Hollywood. But that didn't stop Faith Dickey, a world record holder in highlining, from trying to do what everyone thought was impossible. Walking a line between two speeding trucks.The stunt was set up to show the precise handling of the new Volvo FH and to create maximum interest for the launch.
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