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Creative Director(s): Graham Fink/ Francis Wee
Art Director(s): Jonathan Mak Long
Illustrator(s): Jonathan Mak Long/ Eno Jin
Short explanation
The design consists of only two elements, the 'dynamic ribbon' and the 'contour bottle', both of which are part of the registered iconography of Coca-Cola.
Brought together they cleverly convey the brand spirit of sharing, friendship and happiness.
There is very little difference between the first sketch of the idea and the final design, that's how simple and iconic this particular piece is. If anything, the challenge in this case was not in enhancing or improving, but rather making sure all extraneous elements (such as a logo, or a tagline), were kept out of the final design.
Description
The design consists of only two elements, the 'dynamic ribbon' and the 'contour bottle', both of which are part of the registered iconography of Coca-Cola.
Brought together they cleverly convey the brand spirit of sharing, friendship and happiness.
There is very little difference between the first sketch of the idea and the final design, that's how simple and iconic this particular piece is. If anything, the challenge in this case was not in enhancing or improving, but rather making sure all extraneous elements (such as a logo, or a tagline), were kept out of the final design.
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Карта рекламного рынка
