Cannes Lions 2005 Films Silver Part 1
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Category: Savoury Foods
Title: THE RACE
Advertiser: CHARAL
Product or Service: BEEF
Advertising Agency, City:LEO BURNETT PARIS, Boulogne-Billancourt
Country: FRANCE
Creative Director: Antoine Barthuel/Daniel Fohr Copywriter: Jean-Franзois Goize Art Director: Stephan Ferens Agency Producer: Catherine Guiol
Production Company, City: QUAD PRODUCTIONS, Paris
Country: FRANCE Director: Rйmy Belvaux Sound/Design Arrangement: Nova Prod Account Supervisor: Mathieu Porri/Antoine Beuzeboq Advertiser's Supervisor: Jean Chavel/Farah Tisseau
Synopsis:
"Who is the greatest carnivore?" French beef producer Charal asks the question and tries to provide an answer.
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Category: Savoury Foods
Title: DOGGY
Advertiser: H.J HEINZ
Product or Service: KETCHUP
Advertising Agency, City:LEO BURNETT, London
Country: UNITED KINGDOM
Creative Director: Jim Thornton Copywriter: Mike McKenna Art Director: Greg Martin Agency Producer: Claire Taylor
Production Company, City: GODMAN, London
Country: UNITED KINGDOM Director: Albert (Godman) Producer: Becky West D.O.P/Lighting Cameraman: Mike George Editor: Steve Ackroyd Sound/Design Arrangement: James Saunders (Soho) Account Supervisor: David Webster
Synopsis:
A boy feeds a dog under the kitchen table, but the dog won't eat it until the boy adds ketchup.
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Category: Savoury Foods
Title: MOUSE TRAP
Advertiser: H.J HEINZ
Product or Service: KETCHUP
Advertising Agency, City:LEO BURNETT, London
Country: UNITED KINGDOM
Creative Director: Jim Thornton Copywriter: Mike McKenna Art Director: Greg Martin Agency Producer: Claire Taylor
Production Company, City: GODMAN, London
Country: UNITED KINGDOM Director: Albert (Godman) Producer: Becky West D.O.P/Lighting Cameraman: Mike George Editor: Steve Ackroyd Sound/Design Arrangement: James Saunders (Soho) Account Supervisor: David Webster
Synopsis:
A husband gets caught out when trying to eat the piece of cheese coated in ketchup in the mousetrap, that his wife has put down.
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Category: Sweet Foods
Title: FIBRE CYCLE
Advertiser: KELLOGG'S
Product or Service: FROSTED MINI WHEATS
Advertising Agency, City:LAPIZ, Chicago
Country: USA
Creative Director: Laurence Klinger/Javier Osorio Copywriter: Gloria Mendoza Art Director: Marco Ponce/Marнa Bernal Agency Producer: Sam Caramitaro
Production Company, City: SANTIAGO, New York
Country: USA Director: Santiago Suarez D.O.P/Lighting Cameraman: Santiago Suarez Editor: Rhino Music: Sound Deluxe Sound/Design Arrangement: Sound Deluxe Account Supervisor: Miguel Paloma Advertiser's Supervisor: Theresa Flack
Synopsis:
A pair of hands pour milk on a cereal bowl, the bowl starts spinning like a washing machine. Dissolve to product shot and a super :“Clean your body inside.”
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Category: Alcoholic Drinks
Title: CARNIVAL
Advertiser: MAHOU
Product or Service: SAN MIGUEL BEER
Advertising Agency, City:ARNOLD WORLDWIDE SPAIN, Barcelona
Country: SPAIN
Creative Director: Julio Wallovits
Production Company, City: BUS, Madrid
Country: SPAIN Director: Juan Flesca D.O.P/Lighting Cameraman: Bruno Mantoani Account Supervisor: Cristina Rego
Synopsis:
This is a film that aims to present the 'REINA' beer as sponsor of the Tenerife carnival through the
use of humour.
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Category: Alcoholic Drinks
Title: DIAMOND
Advertiser: DIAGEO
Product or Service: SMIRNOFF RED VODKA
Advertising Agency, City:JWT, London
Country: UNITED KINGDOM
Creative Director: Nick Bell Copywriter: Jonathan Budds Art Director: Anita Davis Agency Producer: Denise Connell
Production Company, City: PARTIZAN, London
Country: UNITED KINGDOM
2nd Production Company, City: TRAKTOR, London
Country: UNITED KINGDOM
Director: Traktor Producer: Jim Bouvier D.O.P/Lighting Cameraman: Ben Seresin Editor: Joe Guest Sound/Design Arrangement: Pete Raeburn
Synopsis:
A man dies. He narrates the story as his brother takes the ashes to a lab where they are turned into a diamond. The brother pawns the diamond. It ends up in the mouth of a beautiful girl.The story is a metaphor for the 10 stage Smirnoff filtration process.
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Category: Non-Alcoholic Drinks
Title: CAR
Advertiser: K-FEE
Product or Service: CAFFEINE DRINK
Advertising Agency JUNG von MATT GERMANY
Country: GERMANY
Creative Director: Constantin Kaloff/Ove Gley Copywriter: Daniel Frericks/Eskil Puhl Art Director: Frank Aldorf Agency Producer: Mark Rota
Production Company, City: COBBLESTONE FILMPRODUKTION, Hamburg
Country: GERMANY Director: Kai Sehr Producer: Kai Stoecker D.O.P/Lighting Cameraman: Bengt Jonsson Editor: Deli Pictures Postproduction (Editing Company) Sound/Design Arrangement: Doublehead (Sound Design Company) Account Supervisor: Agnes Uhlig/Miriam Roemer/Christian Frank
Synopsis:
A car drives up an idyllic mountain road to soft music. Suddenly, a monster jumps into the frame,
screaming. A chart follows: Ever been so wide awake? Then another: K-fee. Canned caffeine with
coffee.
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Category: Non-Alcoholic Drinks
Title: GOLF
Advertiser: K-FEE
Product or Service: CAFFEINE DRINK
Advertising Agency JUNG von MATT GERMANY
Country: GERMANY
Creative Director: Constantin Kaloff/Ove Gley Copywriter: Daniel Frericks/Eskil Puhl Art Director: Frank Aldorf Agency Producer: Mark Rota
Production Company, City: COBBLESTONE FILMPRODUKTION, Hamburg
Country: GERMANY Director: Kai Sehr Producer: Kai Stoecker D.O.P/Lighting Cameraman: Bengt Jonsson Editor: Deli Pictures Postproduction (Editing Company) Sound/Design Arrangement: Doublehead (Sound Design Company) Account Supervisor: Agnes Uhlig/Miriam Roemer/Christian Frank
Synopsis:
A golfer putts his ball towards the hole. Just before it gets there, a monster suddenly jumps into
the frame, screaming. A chart follows: Ever been so wide awake? Then another: K-fee. Canned
caffeine with coffee.
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Category: Non-Alcoholic Drinks
Title: BEACH
Advertiser: K-FEE
Product or Service: CAFFEINE DRINK
Advertising Agency JUNG von MATT GERMANY
Country: GERMANY
Creative Director: Constantin Kaloff/Ove Gley Copywriter: Daniel Frericks/Eskil Puhl Art Director: Frank Aldorf Agency Producer: Mark Rota
Production Company, City: COBBLESTONE FILMPRODUKTION, Hamburg
Country: GERMANY Director: Kai Sehr Producer: Kai Stoecker D.O.P/Lighting Cameraman: Bengt Jonsson Editor: Deli Pictures Postproduction (Editing Company) Sound/Design Arrangement: Doublehead (Sound Design Company) Account Supervisor: Agnes Uhlig/Miriam Roemer/Christian Frank
Synopsis:
A couple in love, sitting on the beach at sunset, with romantic music. Just before they kiss, a
monster suddenly jumps into the frame, screaming. A chart follows: Ever been so wide awake? Then another: K-fee. Canned caffeine with coffee.
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Category: Non-Alcoholic Drinks
Title: MOTHER'S DAY
Advertiser: UNI PRESIDENT (THAILAND)
Product or Service: UNIF GREEN TEA
Advertising Agency BBDO BANGKOK
Country: THAILAND
Creative Director: Suthisak Sucharittanonta/Kitti Chaiyaporn Copywriter: Kitti Chaiyaporn/Kittinan Sawasdee Art Director: Suthisak Sucharittanonta/Komsan Wattanavanitchakorn/Aswin Phanichwatana Agency Producer: Naree-Sara Ajchariyakul
Production Company, City: MATCHING STUDIO, Bangkok
Country: THAILAND Director: Suthon Petchsuwan Producer: Ubonwan Punpichit D.O.P/Lighting Cameraman: Thanakrit Tiranakul
Synopsis:
We see the struggles of a warrior and a tiny caterpillar to pick the best tea tops in order to bring it back to the most important person in their life. The warrior is on a mission to bring back the tea to the Shogun, the caterpillar wants it for his mother. In the end, the caterpillar wins by drowning the warrior with his tears. Give your mother the best on Mother’s day with Unif Green Tea.
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Category: Non-Alcoholic Drinks
Title: PIPES
Advertiser: TANGO
Product or Service: SOFT DRINKS
Advertising Agency, City:CLEMMOW HORNBY INGE, London
Country: UNITED KINGDOM
Creative Director: Charles Inge Copywriter: Alex Ball Art Director: Christer Andersson Agency Producer: Thea Slevin
Production Company, City: SMITH AND JONES FILMS, London
Country: UNITED KINGDOM Director: Ulf Johansson Producer: Philippa Smith D.O.P/Lighting Cameraman: Simon Chaudoir Editor: Russel Icke - The Whitehouse Sound/Design Arrangement: 750mph Account Supervisor: Danny Josephs Advertiser's Supervisor: Adrian Troy
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Category: Non-Alcoholic Drinks
Title: VELCRO
Advertiser: TANGO
Product or Service: SOFT DRINKS
Advertising Agency, City:CLEMMOW HORNBY INGE, London
Country: UNITED KINGDOM
Creative Director: Charles Inge Copywriter: Brian Turner Art Director: Micky Tudor Agency Producer: Thea Slevin
Production Company, City: SMITH AND JONES FILMS, London
Country: UNITED KINGDOM Director: Ulf Johansson Producer: Philillpa Smith D.O.P/Lighting Cameraman: Simon Chaudoir Editor: Russell Icke - The Whitehouse Sound/Design Arrangement: 750mph Account Supervisor: Danny Josephs Advertiser's Supervisor: Adrian Troy
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Category: Household
Title: MANO JAPONESA
Advertiser: ENERGIZER
Product or Service: BATTERIES
Advertising Agency, City:GRUPO GALLEGOS, Long Beach
Country: USA
Creative Director: Favio Ucedo Copywriter: Aida Roman/Martin Jalfen Art Director: Facundo Romero
Production Company, City: FLIP FILMS, Santa Monica
Country: USA
Synopsis:
After an accident a man receives as an implant an arm of a Japanese.
From the minute he gets the implant onwards he can't stop taking pictures with his digital
camera.
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Category: Household
Title: WIND
Advertiser: RECKITT BENCKISER
Product or Service: FURNITURE POLISH
Advertising Agency, City:JWT, Sao Paulo
Country: BRAZIL
Creative Director: Atila Francucci/Alexandre Soares/Fernando Nobre/Joao Linneu Copywriter: Romero Cavalcanti Art Director: Claudia Fugita Agency Producer: Anna Bohm
Production Company, City: JODAF MIXER, Sao Paulo
Country: BRAZIL Director: Joao Daniel Tikhomiroff Producer: Veronica Rodivicius D.O.P/Lighting Cameraman: Dudu Miranda Editor: Lucas Camara Sound/Design Arrangement: Tentaculo Account Supervisor: Lais Pasqua/Priscilla Carvalho Advertiser's Supervisor: Michele Polesel/Ricardo Matera
Synopsis:
We see a TV and a fan on top of a piece of furniture. The fan pushes the TV every time it turns toward it, until the TV falls off the chest of drawers. Signature: The best Furniture Polish. Poliflor.
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Category: Cosmetics & Beauty
Title: RESIDUE
Advertiser: AXE
Product or Service: DEODORANT/BODY SPRAY
Advertising Agency, City:BARTLE BOGLE HEGARTY, New York
Country: USA
Creative Director: William Gelner Copywriter: Matt Ian/Brian Friedrich Art Director: Amee Shah Agency Producer: Higgins
Production Company, City: BISCUIT FILMWORKS, Los Angeles
Country: USA Director: Noam Murro Editor: Avi Oren
Synopsis:
Beautiful women all over the world are finding themselves attracted to inanimate metal objects. Why? Because these random objects happened to be crafted from recycled metals--more specifically, metals recycled from discarded cans of new longer lasting Axe Deodorant Bodyspray.
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Category: Toiletries & OTC Pharmacy
Title: STAIRS
Advertiser: PROCTER & GAMBLE
Product or Service: PAMPERS
Advertising Agency, City:DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires
Country: ARGENTINA
Creative Director: Chavo Demilio Copywriter: Gastуn Bigio/Pablo Gil Art Director: Sebastiбn Garнn/Jonathan Gurvit Agency Producer: Camilo Rojas
Production Company, City: PIONEER, Buenos Aires
Country: ARGENTINA Director: Luciano Pocadminsky Producer: Flora Fernandez Marengo Editor: Elian Katz Sound/Design Arrangement: Sebastiбn Escofet Account Supervisor: Diego Feldman Advertiser's Supervisor: Guillermo Rivera Rio/Alan Guendelman
Synopsis:
What could happen to their children's future if mothers make the wrong decisions?
A mother firmly says 'no!' to her child going up the stairs, only to lead him to obey for the rest of his life.
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Category: Clothing, Footwear & Accessories
Title: KARL LAGERFELD FOR H&M
Advertiser: H&M
Product or Service: KARL LAGERFELD'S COLLECTION FOR H&M
Advertising Agency, City:RED ROOM, Stockholm
Country: SWEDEN
Creative Director: Jan Nord Copywriter: Jan Nord/Johan Renck Art Director: Jan Nord/Johan Renck
Production Company, City: RAF, Stockholm
Country: SWEDEN Director: Johan Renck Producer: Anna Gustafsson D.O.P/Lighting Cameraman: Gцsta Reiland Editor: Johan Sцderberg Music: Krister Linder Sound/Design Arrangement: Eric Thorsell/Housework Account Supervisor: Jцrgen Andersson Advertiser's Supervisor: Jцrgen Andersson
Synopsis:
Two gentlemen from Paris’ fashion world sit at a restaurant gossiping about what seems to be a
huge scandal, they both seem quite shocked , we see vignettes with betrayed jet set women
illustrating their stories. It turns out that Karl Lagerfeld has made a collection for H&M.
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Category: Clothing, Footwear & Accessories
Title: MIDSUMMER
Advertiser: LEVI'S EUROPE
Product or Service: 501 JEANS WITH ANTI-FIT
Advertising Agency, City:BARTLE BOGLE HEGARTY, London
Country: UNITED KINGDOM
Creative Director: Marc Shillum Copywriter: Nick Gill Art Director: Nick Gill Agency Producer: Bradley Woodus
Production Company, City: INDEPENDENT FILMS, London
Country: UNITED KINGDOM
2nd Production Company, City: BISCUIT FILMWORKS, Los Angeles
Country: USA
Director: Noam Murro
Synopsis:
Shakespeare’s ‘A Midsummer Night’s Dream’ in the streets of modern LA. A young man is confronted by a gang who mock the shape of his Levi’s 501 jeans. But when a beautiful waitress catches the cut of his denim she falls hopelessly in love with him.
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Category: Miscellaneous
Title: PRANK CALL
Advertiser: BIC
Product or Service: PERMANENT MARKER
Advertising Agency McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Creative Director: Ng Tian It Copywriter: Gayle Lim Art Director: Teng Run Run Agency Producer: Jude Doss
Production Company, City: RUSHES NETWORK, Singapore
Country: SINGAPORE Director: Melvin Mak Producer: Susan Tan D.O.P/Lighting Cameraman: Nic Low Editor: Yim Mun Chong Sound/Design Arrangement: Patrick Chan Account Supervisor: Jeanmay Ho Advertiser's Supervisor: Cindy Ang
Synopsis:
An old lady enjoys her leisurely afternoon with the news and tea, only to be interrupted by an annoying prank call. We see a flashback and find out the reason behind the prank calls... after all these years.
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Category: Miscellaneous
Title: PING PONG
Advertiser: SHOWBOUND NATURALS
Product or Service: PET FOOD
Advertising Agency, City:GREY WORLDWIDE, New York
Country: USA
Creative Director: Jonathan Rodgers/Tim Mellors Copywriter: Jonathan Rodgers Art Director: Steve Krauss Agency Producer: Diana Gay
Production Company, City: HKM PRODUCTIONS, Hollywood
Country: USA Director: Nelson Cabrerra Producer: Carl Swan Editor: Bill Cramer
Synopsis:
A young guy has a long rally of Ping Pong with an opponent.
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