Cannes Lions 2005
Films
Bronze
Part 2

Synopsis:
The objective is to communicate that Axe's effect and fragrance lasts 24 hs. A guy meets a girl on the street and asks her to have a coffee with him. She always turns down his proposals but he'll continue asking her out to other places until he acomplishes the ultimate challenge.

Synopsis:
In this saga Jeremiah, a regular Brazilian guy who used squeeze for years, was wasting an amount of girls per application. The "City Of Girls Wasted By Jeremiah" is shown, a place inhabited only by gorgeous women and now Jeremiah using Axe Compact is determined to get them back.

Synopsis:
A couple are in a restaurant.The girl looks depressed. She tells her boyfriend not to work so hard. She asks if he has some time for her. He put his hand on hers. Suddenly he taps his finger on her hand and moves it around like a computer mouse. Super : Scotch. Antidote for workaholics.

Synopsis:
A young lady tackles a spider on the wall with her Grosby shoe. The leather is so soft, she is unable to kill it. Much to his delight it feels more like a massage to the spider.

Synopsis:
A guy runs through streets wearing underwear and Rainha sneakers. He rounds two corners and catches up to another man, who’s panting and wearing a suit. The underwear guy speaks like a race car announcer: AND HEґS THREE LAPS UP ON THE BETRAYED HUSBAND. Close with Rainha logo.

Synopsis:
A man arrives at his office with a scratch on his neck. Although he tries to hide it, all his coworkers see the scratch as evidence of a night of wild sex. We reveal, however, that was not exactly what caused the scratch.

Synopsis:
A little boy slips out of bed in the morning. He lugs a watering can, spade and his CLK model car into the garden. There he plants his toy CLK in the rose bed and waters it carefully. When he looks at his parents' real CLK, he smiles with anticipation.

Synopsis:
The GTI has 180 hp. and because of this it pretty much out runs most cars, even a patrol car. The strategy is very simple and direct: communicate that the GTI 180 hp is one of the fastest cars in the market.

Synopsis:
Two boys play "Driving". Whilst one boy changes gears and makes motor sounds, the other one just goes on without a break, loosing his breath. He knows DSG – it shifts gears without any interruptions.

Synopsis:
Recognising birds shit on the hood of his car a man grabs his dog and uses the fur to clean it. Finally he throws the dog in the car and takes off for a joyride.

Synopsis:
The new Citroen C4 is bristling with so much electronic gadgetery that it can't help but to come alive and have a dance.

Synopsis:
Seeing a VIOS by a lake, a jogger walks up to admire the car. However, as he reaches out to touch it, the car falls over. Revealing it to be a cardboard cutout. Suddenly, a tentacle comes out of the lake and pulls the jogger in. It re-adjusts the cutout.

Synopsis:
tbc...

Synopsis:
A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI.

Synopsis:
A surprising ending dramatizes why you should buy real Volkswagen parts.

Synopsis:
A typical football (soccer) match from a different perspective, dramatizes the slim line qualities of the six inch Thompson/RCA DLP TV. Everything, from the usual locker room interviews to the action on the field, is squashed as though playing within the six inch space behind your TV screen.

Synopsis:
A typical music concert from a different perspective, dramatizes the slim line qualities of the six inch Thompson/RCA DLP TV. Everything, from the band playing on stage to the groupies in the crowd, is squashed as though playing within the six inch space behind your TV screen.

Synopsis:
A young man is hanging around, taking common rather than astonishing pictures with his mobile. He then jets off to Tokyo, the quintessence of a foreign place with a massive communication barrier. Thanks to the visual lexicon he saved on his mobile, our hero’s ready to face this Japanese adventure.

Synopsis:
The lead singer of german industrial music band EINSTЬRZENDE NEUBAUTEN reads the weekly newspaper supplement from Hornbach.

Synopsis:
The lead singer of german industrial music band EINSTЬRZENDE NEUBAUTEN reads the weekly newspaper supplement from Hornbach.