Cyber Lions Bronze Part 1

English Synopsis Brief/ Objectives/ Target Group:
Analogous to the positioning of "Don't pretend to be so grown-up", the rules are violated at modus.de by being adhered to in an almost exaggerated fashion. Each Modus is portrayed almost excessively, and thus playfully.

English Synopsis Brief/ Objectives/ Target Group:
The city of Montreal as a space explored through the dynamic use of sound, imagery and video - this is the Environment of MadeinMTL. Discovering the mood, geography, history and the beauty of the city online is the function of MadeinMTL. A city on a screen backed by a powerful algorithmical back-end system for data entry and keyword access to users; as approachable as a walk down a city street - this is the genius of MadeinMTL. Both a space and a tool. A single page application website that creates a singular representation of a city online. With multiple entries to find, locate, and explore the places that compose the fabric and moods of Montreal.

English Synopsis Brief/ Objectives/ Target Group:
The Grudge site was created to promote the film, "The Grudge", starring Sarah Michelle Gellar. Rather than a traditional production site, the client wanted an immersive, frightening environment that would evoke the spirit and tone of the film and generate interest throughout the target online demographic of males/females aged 18-24.

English Synopsis Brief/ Objectives/ Target Group:
'Le fait main revient' is the new brand strategy developed by Lesieur. It is quite simple: good food is made at home, for people you love. Lesieur wanted to touch a young (20-30s) population and to gain PR coverage without massive investment. Our answer was made with a full Flash site using integrated videos. It features a French speaker and shifted videos. These show young people in common situations but using cooking gestures. The results were: 180,000 unique web users in one month. The site was featured on ITele and Canal+ news.

English Synopsis Brief/ Objectives/ Target Group:
Background: the launch of the new Peperami Firestick, five times hotter than any previous Peperami. Objectives: sampling; awareness; data capture. Audience: 18-24 year-old UK lads who love a drink and a laugh with their spicy food. Strategy: create awareness through 'talkability' by shooting a brand film that was "Too Hot For TV". The film was trailed above-the-line, distributed virally, and drove to www.toohotfortv.co.uk. Once there, visitors were encouraged to try a free sample of the new product and enter their details to win a hot prize for lads. Results: all 20,000 samples gone in five days. 150,000 film views. 8,000 profiles.

English Synopsis Brief/ Objectives/ Target Group:
To introduce Axe’s longer-lasting bodyspray to jaded 15-24 year-old men, we created axe2grind.net. This tongue-in-cheek, grassroots website documented a rash of reports of young males who've been attacked by over-sexed women. To warn other men to watch their backs, axe2grind.net – an amateurish/grassroots website - documented many photos, videos and audio files of these realistic, yet highly bizarre, incidents. One film included surveillance footage of a dry cleaning clerk smelling a male customer's underwear. In another, a spooked guy, hiding in an abandoned cabin, is terrified to see a pink, knee-high stiletto boot kick down his door.

English Synopsis Brief/ Objectives/ Target Group:
As part of a targeted, integrated (web, print, DM) launch to retailers, the design community and brand fans, this microsite was created to announce/promote a collaboration between PUMA and Starck. The purpose of the site is to communicate Starck's design inspiration and philosophy in a playful way and to show off the product in a simple and elegant manner. Note that key content elements/links populate gradually over about a 3-minute span (the floating monkey mask will be the last element to appear).

English Synopsis Brief/ Objectives/ Target Group:
The source of the website, the footwear brand Riccardo Cartillone, blends almost into the background as a viral concept and only draws attention to its own products with occasional breaks for advertising.

English Synopsis Brief/ Objectives/ Target Group:
"Vodafone Design File" introduces Vodafone's product service and function inside cutting age interface in order to present Vodafone's vision toward new style of mobile phone. "Vodafone Design File" creates its distinctive environment by making graphical elements fill the entire screen along with original sound design and unique interaction. All these elements are dynamically contributed to express conceptual vision of new Vodafone products.

English Synopsis Brief/ Objectives/ Target Group:
We launched the new Burger King Salads with the Ugoff website. Designed to work with the larger Ugoff campaign, the website is meant to look like Ugoff's own fashion house website and, at the same time, show off features of the salad, like The Pouch -Ugoff's own design. Created to keep hot meat hot and cold chilly greens cool.

English Synopsis Brief/ Objectives/ Target Group:
Chickens are up for adoption. The Ghanaian meat market is being flooded with cheap European imports. Huge freezer ships are transporting thousands of tonnes of frozen chicken 'bits' from Europe to Africa. Local farmers are being forced to sell their livestock at a loss, and are facing ruin. Livelihoods are going to the wall and, as a result, many Ghanaian chickens have been cast aside, left lonely, destitute and unloved. Using the real-life story of Ghanaian chicken farmer, Mrs Yumbia, Christian Aid briefed WEFAIL to produce a spoof chicken adoption website to persuade young, urban, professional audiences to vote for Trade Justice.

English Synopsis Brief/ Objectives/ Target Group:
Fernando and Humberto Campana are two of the most famous Brazilian furniture designers. Since 1983, they have worked together in their joint studio in Sгo Paulo, Brazil, developing furniture, often based on everyday, ready-made materials. Instead of doing an online catalogue of their products, we show their unique creative process. We show how they can take inspiration from everyday objects. So we created a website to show how they can take a piece of rope, or a doll, and turn them into an exquisite chair or a lamp.

English Synopsis Brief/ Objectives/ Target Group:
In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations.

English Synopsis Brief/ Objectives/ Target Group:
Sliding doors, Camelo kit and a 2-Tronic Gearbox. Life shouldn’t be this easy. But it is in a 1007. To ensure that this highly innovative vehicle stood out from its competitors we broke the mould of conventional automobile sites and created a fictional line-drawn world where anything would be possible. Within this container we were able to show how the vehicle’s features make life easier in a fun and quirky way. At every turn an 'Easter egg' awaits, so the more you explore, the more you are rewarded. Care to take a test drive?

English Synopsis Brief/ Objectives/ Target Group:
We wanted to make the user aware of how easy it is to, unintentionally, cause damage by making them accidentally break the vase. And how useful liability insurance can be.

English Synopsis Brief/ Objectives/ Target Group:
This banner campaign was a branding assignment for Virgin Atlantic Airways that was designed to extend the Go Jet Set Go! campaign. What did that dream mean (the one you had during your restful transatlantic snooze?) Ask the Virgin Atlantic Airways dream interpreter!

English Synopsis Brief/ Objectives/ Target Group:
The objective of this campaign was to make people realise the importance of physical activity in their everyday lives. Studies show that a combination of diet and exercise is the most effective way to lose weight, as it triggers a loss of body fat and a proportional increase of lean tissue, besides benefitting the cardiovascular system. Furthermore, running is an easy and accessible activity, with a decent pair of sneakers and some determination, anyone can run. In order to transmit this message and increase the number of running fans at the Companhia Athletica Gym, we developed this humorous campaign.

English Synopsis Brief/ Objectives/ Target Group:
MASP (Sгo Paulo Art Museum) has one of the biggest art collections in Brazil, comparable to the big museums of Europe. Brazilians, however, don’t go there much. So, to awaken their interest, the campaign uses interactive videos that compare life with and without art in our agitated everyday situations.

English Synopsis Brief/ Objectives/ Target Group:
LUNCHFORTWO is a matchmaking agency that provides specialised professional help, and total discretion, when finding people interesting and compatible partners with whom to have a relationship. It wanted to advertise the service and attract a female audience to its site. Most women have, at least once, played the old game "he loves me, he loves me not", when they were younger and more romantic. So we decided to use it online to evoke an atmosphere of romance, in a way never seen before.

English Synopsis Brief/ Objectives/ Target Group:
In dog heaven, there are no kennels, just lovely, snugly beds in a warm, comfy house. There's a stream to splash around in, acres of open ground to run in and a limitless supply of trees. There are dog mad humans to indulge your every whim, a few carefully chosen doggie friends and an a la carte menu that caters for any special dietary needs. Welcome to the Paw Seasons.

English Synopsis Brief/ Objectives/ Target Group:
Demonstrates that the HP+iPod allows you access to the worlds of music and creativity and that the PC user has more opportunities than ever before to enjoy music.

English Synopsis Brief/ Objectives/ Target Group:
The objective was to show that every single colour in a picture is essential in capturing the moment, in telling the story of a photo and in keeping that memory vivid as time goes by. To get good colour, you need to use good ink. HP Vivera Inks use superior ingredients, unique formulations and painstaking manufacturing to deliver a broad range of colours. This objective is met by demonstrating the strength of Vivera through interactive banners and the site that allows users to play with colours and actually see them demonstrated on the site and in the banners.

English Synopsis Brief/ Objectives/ Target Group:
The objective was to show that every single colour in a picture is essential in capturing the moment, in telling the story of a photo and in keeping that memory vivid as time goes by. To get good colour, you need to use good ink. HP Vivera Inks use superior ingredients, unique formulations and painstaking manufacturing to deliver a broad range of colours. This objective is met by demonstrating the strength of Vivera through interactive banners and the site that allows users to play with colours and actually see them demonstrated on the site and in the banners.

English Synopsis Brief/ Objectives/ Target Group:
The objective was to show that every single colour in a picture is essential in capturing the moment, in telling the story of a photo and in keeping that memory vivid as time goes by. To get good colour, you need to use good ink. HP Vivera Inks use superior ingredients, unique formulations and painstaking manufacturing to deliver a broad range of colours. This objective is met by demonstrating the strength of Vivera through interactive banners and the site that allows users to play with colours and actually see them demonstrated on the site and in the banners.

English Synopsis Brief/ Objectives/ Target Group:
Tim is the cellular phone operator that has introduced GSM technology in Brazil. Among other services, TIM offers automatic roaming in over 200 countries.

English Synopsis Brief/ Objectives/ Target Group:
This campaign intended to raise the brand awareness of Dulux online, who recently repositioned themselves as colour experts in the marketplace, whilst driving traffic to the newly revamped Dulux.co.uk, primarily targeting design and style conscious women, aged 15-35. In the online executions, different colour swatches are seen interacting in different scenarios – two swatches come together in an embrace, or one swatch climbs from banner to pop-up in order to get to the other swatch – conveying the proposition 'some colours are just made for each other'. The movements were originally filmed with a camcorder as live footage of real people. This was traced, frame-by-frame, into Flash, in order to create human-like movements, making the final executions eye-catching, witty and elegant.

English Synopsis Brief/ Objectives/ Target Group:
Interactive advertising.

English Synopsis Brief/ Objectives/ Target Group:
Pedigree wanted to explore the high level of online visits on specialised pet websites to divulge a new pet food: nuggets with meat. Agency developed an interactive, funny piece, that plays with the accurate nose of dogs. When they smell something good, they run after it.