Cyber Lions Bronze Part 2

English Synopsis Brief/ Objectives/ Target Group:
There is a fog on a banner, or a pop-up. That's why we can't see what's in it. But there seems to be a picture under the fog. So when you drive your cursor on it, the places that it has passed, become clear. (The cursor clears the fog). When you clean all fog off the banner, you're discovering a Neutrogena Moisturizing cream.

English Synopsis Brief/ Objectives/ Target Group:
Make your own ANTI-FORM! Adam G., a well known fetishist, often wears strange clothes. Unfortunately he doesn’t have a pair of Levi’s 501 Anti-Form! Choose a creation and deform it so Adam likes it. This was the introduction on the Levi’s contest website that was to promote their new product Levi’s 501 with Anti-Form.

English Synopsis Brief/ Objectives/ Target Group:
Snakes is the sequel to Snake, the classic mobile game from Nokia that has lived to be the most played game ever. Although Snakes is a rather impressive game, with smooth 3D graphics and Bluetooth multiplayer capabilities, Nokia is giving it away for free. We thought the fact that the game was going to spread across the world, from gamer to gamer was very interesting. That's why we decided to call the campaign The Snakes Outbreak. On the site, snakesoutbreak.com, we are playing around with the ideat of how the World would react once this strange virus starts to spread like wildfire around the globe.

English Synopsis Brief/ Objectives/ Target Group:
At the top of the banner, just to the right, a faucet is on. The water comes out, but when it reaches the lower part of the banner, it curves towards the vacuum cleaner tube to demonstrate its power to suck up liquids. Play with the mouse.

English Synopsis Brief/ Objectives/ Target Group:
N-GAGE 3D game deck cellular enables the user to play anywhere at any time.

English Synopsis Brief/ Objectives/ Target Group:
To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest.

English Synopsis Brief/ Objectives/ Target Group:
We created a fun interactive sitelet that celebrated NIKE’s first artist collaboration in 1991, when famous artists teamed up to create the marketing for the original Air Max 180 shoe. The sitelet took personalisation to new levels - for each of the promotion’s 20 days, consumers were greeted with a different featured item to customize — from decorating a house and van, to dressing a pizza and poodle. Users could click and drag colours and icons to create this customised world and personalise the Air Max 180 from pre-existing designs or from scratch.

English Synopsis Brief/ Objectives/ Target Group:
To most consumers, Amazon’s offering is limited to books and CDs. Fallon set out to change this perception by showcasing the breadth of products available for purchase on Amazon.com through Amazon Theater, a series of five original short films. Amazon Theater was designed to give customers the ability to discover and interact with the online retailer in a new and engaging way. The films were written to accommodate Amazon products seamlessly. Scrollable product credits at the end of each film put customers just a click away from purchasing products featured, leading to action and exploration.

English Synopsis Brief/ Objectives/ Target Group:
In order to communicate Valentine's day special offers, we've developed an unusual piece, whose main target was young couples who are starting life together. The solution shows that good taste goes far beyond what your eyes can see.

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The holiday card was created for executives to send to partners and clients. Its objective was to deliver holiday messages of peace, love and a Happy New Year in an innovative and entertaining manner.

English Synopsis Brief/ Objectives/ Target Group:
Kendall Tarrant, the UK's leading headhunter for above-the-line advertising recruitment, sought a microsite to launch its integrated department. The 'Interviews from Hell' microsite, featured six films of extremely unsuitable candidates to highlight the end line, that "It's not just the people we put in front of you. It's the people we don't." Initially, the site generated traffic simply from word-of-mouth among clients who shared it with friends and co-workers in the industry. This informal, viral distribution was followed by a database-driven email message distribution.

English Synopsis Brief/ Objectives/ Target Group:
Our first objective was to find a way to show creative directors what we were capable of doing, without having to go through the multiple levels of pre-screening our work. The viral nature of our website proved to be the perfect vehicle to showcase our abilities and put our names in front of the thousands of people who are in a position to hire us. The second objective was to show that what we do as creatives is so ingrained, that we just can't do anything else. Well, that, and make people laugh.

English Synopsis Brief/ Objectives/ Target Group:
Client's Brief: challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day V70 experience. Marketing Objectives: demonstrate Volvo's unique focus upon building cars for real-life challenges. Provoke brand reappraisal by exposing consumers to the reality of the modern V70 experience and the modern Volvo owner. Use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: high income families with busy active lives who give priority to leisure activities with family and friends. They seek both physical and mental challenges in life.

English Synopsis Brief/ Objectives/ Target Group:
We created an online film to launch the new FIFA Street football game from Electronic Arts. The game features Ronaldinho, the World Player of the Year. But imagine if Ronaldinho came to life on your computer. An email link to a viral film shows what seems to be a normal QuickTime movie playing, where Ronaldinho is shown performing ball skills in a film clip. But – Ronaldinho then steps out of the movie screen and kicks the ball around icons on your computer desktop – even knocking over your computer's recycle bin. The page contains links to the EA website and to a bespoke microsite promoting 'FIFA Street'. Goooooaaal!!!!!!!

English Synopsis Brief/ Objectives/ Target Group:
Launched on the Lincolnfry.com webpage, at the time the TV spot first aired. It revealed more of the campaign story, a web-only two-minute film.

English Synopsis Brief/ Objectives/ Target Group:
MINDgames: Head Space was created to provide PlayStation.com users with fun, entertaining content; a reward for visiting the site. To promite the PlayStation brand values (original, clever, exciting, surprising, competitive, irreverent) as well as the 'Fun, Anyone?' message (anyone up for some fun? Everyone is invited, it's not exclusive!). This campaign reminds the viewer that games are fun.

English Synopsis Brief/ Objectives/ Target Group:
Broadband means that we now have the opportunity to engage consumers in richer ways than ever before. For a cheeky and slightly subversive brand like Pot Noodle this is great news. Our core target audience of 16-24 year-old men want to be entertained, not sold to. Pot Noodle is giving them exactly what they want, but in a new and innovative way. There are hundreds of thousands of Flash and Shockwave games out there, but fully interactive and engaging video games? Name three? Pot Noodle shows the way with this tongue-in-cheek look at the practice of looking for sex with strangers in public places. In the UK, it is called 'Dogging'. As Pot Noodle is all about 'irresistible trashiness' we've substituted sex for the product.

English Synopsis Brief/ Objectives/ Target Group:
We launched a campaign for the Chicken Tendercrisp and Spicy Chicken Tendercrisp sandwiches with the Chickenfight website. Designed to work with the larger Chickenfight campaign, the website features the first ever real-time multiplayer fighting game, controlled by yelling "Peck!" Users can also watch the real 12-minute fight that was broadcast on DirecTV and see background videos.

English Synopsis Brief/ Objectives/ Target Group:
The Saturn Relay site was created as a launch site for Saturn's new family utility van. Since the target was families, the site offered interactive experiences that a family might find familiar. As the user explored the scenarios (and the vehicle), they were offered information about the RELAY, a chance to sign up to win one, and finally were able to download things such as an illustrated children's book to read on the road and plans for a playhouse.

English Synopsis Brief/ Objectives/ Target Group:
Rodasol is an advanced insecticide formula that has an outstanding performance in exterminating flying insects.