Bubble Year/ID: 2010 / G37002
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Public services and social engagements
Registrant: BAUMANN BER RIVNAY SAATCHI&SAATCHI
Country: IZRAEL
Brand name: Charity for the hard hearing
Advertiser: Bekol
Advertising agency, city: Baumann Ber Rivnay Saatchi & Saatchi & C-the branded content agency, Ramat Gan
Состав творческой группы: Art director: Eran Nir
Copywriter: Tomer Gidron
Creative director: Ben Sever, Nadav Pessman
Account executive: Maya Salomon
Media agency: C- the branded content agency
Other credits: V.P creative director: Yoram Levi, V.P producer: Dorit Gvili, Branded Content -C- the branded content agency: Erez Bergbaum, Gil Lederer, Adi Hendler
O2: 3D Rugby_TV, radio, cinema Year/ID: 2010 / G37008
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Communication, publications and electronic media
Registrant: HAVAS MEDIA
Country: ZDRUZENO KRALJESTVO
Brand name: Mobile Telecommunications
Advertiser: O2
Advertising agency, city: archibald ingall stretton...(Havas Digital), London
Состав творческой группы: Art director: Mark Hanson - archibald ingall stretton...
Copywriter: Kristian Foy - archibald ingall stretton...
Creative director: Geoff Gower - archibald ingall stretton...
Designer: Jon Biggs - archibald ingall stretton... - Head of Digital Design, Perry Cooper - archibald ingall stretton... - Senior Designer
Account executive: Sam Slee - archibald ingall stretton...- Account Executive, James Bartram - archibald ingall stretton...- Account Director
Media agency: archibald ingall stretton...(Havas Digital)
Other credits: Mihhail Trunov - archibald ingall stretton... - Developer, Andy Millns - Inition - Producer, Rhys Edwards - Inition - Director, Catherine Airey - Inition - Production Manager, Ed Pellew - O2 - Advertising Manager, John Worthington - O2 - Head of Events, Nic Fletcher - O2 - Sponsorship Manager - The O2
Evi Naked Year/ID: 2010 / G37011
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Communication, publications and electronic media
Registrant: DUVAL GUILLAUME BRUSSELS
Country: BELGIJA
Brand name: Digital television
Advertiser: Telenet
Advertising agency, city: Duval Guillaume Brussels
Состав творческой группы: Art director: Eva De Jonckheere
Copywriter: Catheline Leroy
Creative director: Katrien Bottez, Peter Ampe
Photographer/Illustrator: Kurt Stallaert
Account executive: Sylvie Verbruggen
Headline (eng.): Pause live television whenever you want
Media agency: Zenith Optimedia
Media campaign idea explanation: We asked popular Belgian tv-personality Evi Hanssen to pose naked for the first time and feature in our commercial for exactly 0.08 seconds.
Other credits: Emily Rammant, Marc Van Buggenhout: TV Producer, Lies Muys: Producer
We Stand by the Producers-TV Year/ID: 2010 / G37016
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Corporate and financial
Registrant: CONCEPT
Country: TURCIJA
Brand name: Sekerbank
Advertiser: Sekerbank
Advertising agency, city: Istanbul
Состав творческой группы: Art director: Kadir Ozdemir/Umut Dizdar
Copywriter: Emre Kuzuoglu
Creative director: Kerem Ozkut/Kerem Altuntas
Account executive: Zeynep Kahvecioglu
Project manager: Gulin Erdogan
Headline (eng.): We stand by the producers
Media agency: Universal Mccann
Media campaign idea explanation: Under the present circumstances of the Global Economic Crises and its' reflections on existing Turkish market, the invisible Turkish working force of small and medium producers are seeking for survival. In this campaign Sekerbank targets to be the leading bank in the market to support small producers financially with the vision of 'being beside them'.
Client service director: Hande Akin
Skoda Superb Year/ID: 2010 / G37018
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Cars, other vehicles and accessories
Registrant: CHANGE INTEGRATED
Country: POLJSKA
Brand name: Skoda Superb Estate
Advertiser: Skoda Auto Poland
Advertising agency, city: Change Integrated Sp. z o.o. Warsaw
Состав творческой группы: Art director: Andrzej Ratajczyk
Copywriter: Jan Majle
Creative director: Jakub Korolczuk, Ryszard Sroka
Project manager: Piotr Niemczynski
Headline (eng.): Skoda Superb Estate with remotely controlled boot.
Media campaign idea explanation: Let's enable clients to experience at their homes the comfort of using remotely controlled boot of the new Skoda Superb Estate. We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So we screened two spots simultaneously on the respective channels: one with the boot opened, the other with the boot closed. By changing the channels, viewers could experience the comfort of remotely controlled boot while the ad was being screened. Just as if they were actually at the showroom.
Champions League Best Use of TV Year/ID: 2010 / G37019
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Optalgin
Advertiser: TevaAdvertising agency, city: Tel Aviv
Состав творческой группы: Art director: Nathan Freifeld
Copywriter: Oz Frenkel
Creative director: Yaneev Avital
Account executive: Tal Cohen
Project manager: Revital Levy
Other credits: Chief Creative Officer: Gideon Amichay / Executive Creative Director: Tzur Golan / Office Producer: Sigal Nugasy, Rachel Meshulam
SDIA Project Best Use of Radio Year/ID: 2010 / G37020
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Public services and social engagements
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Aids Task Force
Advertiser: Aids Task ForceAdvertising agency, city: Tel Aviv
Состав творческой группы: Art director: Shirley Bahar
Copywriter: Geva Kochba
Creative director: Amit Gal
Photographer/Illustrator: Eitan Nadel
Account executive: Shiran Chen Barazani
Project manager: Galia Ashri, Esti Smilg
Other credits: Chief Creative Officer: Gideon Amichay / Executive Creative Director: Tzur Golan / Office Producers: Sigal Nugasy, Shira Robas, Marina Akilov, Daniel Kedem / Musical Production: Ran Shem Tov & Shiri Hadar (IZABO) / Singer: Roni Alter / Motion Graphics: Lior Sadeh & Elad Magdasy (LivyatanVisual)
Earth FM Year/ID: 2010 / G37022
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Public services and social engagements
Registrant: LEO BURNETT
Country: ZDA
Brand name: Climate Change Campaign
Advertiser: WWF
Advertising agency, city: Leo Burnett Sydney
Состав творческой группы: Art director: Kieran Antill
Copywriter: Michael Canning
Creative director: Andy DiLallo, Jay Benjamin
Designer: Masataka Kawano
Account executive: Amanda Quested, Sam McGown
Media campaign idea explanation: Throughout history, people's voices have had the power to create change. But today, it is our planet that needs a voice. We knew that world leaders were meeting in one place for the 2009 Climate Change Summit in Copenhagen. Our goal was to give people of all nationalities and social standing a voice, and in doing so, create one united voice for the planet. Our solution was EARTH FM - A global radio broadcast which invited people to record a voice message for world leaders about climate change, which would be broadcast for world leaders to hear at the Copenhagen Summit. As an idea for the people, EARTH FM was spread by the people through social media as well as media coverage, with thousands of voices from around the world uniting as one collective voice for the planet.
Bus Year/ID: 2010 / G37027
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Corporate and financial
Registrant: LEO BURNETT CO. SRL
Country: ITALIJA
Brand name: Conto Arancio
Advertiser: ING Direct
Advertising agency, city: Leo Burnett, Milan
Состав творческой группы: Art director: Luca Zamboni, Corrado Cardoni
Copywriter: Santiago Saiegh, Gianluca Sales
Creative director: Enrico Dorizza, Sergio Rodriguez (ECD)
Client service director: Corrado Cardoni
Elasticity Year/ID: 2010 / G37029
Group: G Media
Subgroup: Television, radio, cinema
Award: Finalist
Product and services category: Household products and maintenance, furnishing and accessories
Registrant: MFIVE CREATIVE GROUP
Country: RUSIJA
Brand name: Furniture
Advertiser: Interior Club furniture salon
Advertising agency, city: Mfive creative group, Moscow
Состав творческой группы: Art director: Maksim Buchenkov
Copywriter: Marina Majorova
Creative director: Marina Majorova
Media campaign idea explanation: The special cinema ad only for screening on the movie theatre screen. The spot intrigues the audience with the seeming screen transformation. It announces the ad message about the durable and elastic furniture upholster with the elastic embossing of the sofa from the screen.
Other credits: Director: Maksim Buchenkov (mfive)
Knocking on heaven's door Year/ID: 2010 / G38003
Group: G Media
Subgroup: Print media
Award: Finalist
Product and services category: Corporate and financial
Registrant: R&I GROUP
Country: RUSIJA
Brand name: Nomos-Bank
Advertiser: Nomos-Bank
Advertising agency, city: R&I Group, Moscow
Состав творческой группы: Art director: Alexander Kislov
Copywriter: Oleg Pitetsky
Creative director: Alexey Leybovich
Designer: Vladimir Komlev
Photographer/Illustrator: Dmitry Karpovsky
Account executive: Uni Davidoff
Project manager: Nadja Nikiforova
Client service director: Ilya Ivanov
Street Children print media Year/ID: 2010 / G38006
Group: G Media
Subgroup: Print media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: LEO BURNETT UKRAINE
Country: UKRAJINA
Brand name: Found for the Street Children Help
Advertiser: Caritas Kiev
Advertising agency, city: Leo Burnett Ukraine
Состав творческой группы: Art director: Pavel Klubnikin, Egor Petrov
Creative director: Tatiana Fedorenko, Claus-Steffen Braun
Photographer/Illustrator: David Foldvari
Project manager: Marina Klymenko
Headline (eng.): You can remove me, but not the problem
Media campaign idea explanation: The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the streets, you just want to clean any reminder about the problem away. But it does not help. The piece of paper is easily removed, but the problem of street children will stay. Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the problem of homeless children. The same unusual mechanics works for non-standard prints, for Internet pop up banners, for non-standard facebook activations.
Other credits: Katya Duda, Katya Denisenko, Wizard post, Studio 7, AV-TV, Backer street
Tied Up Year/ID: 2010 / G39002
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: WIEN NORD WERBEAGENTUR GMBH
Country: AVSTRIJA
Brand name: This Human World - Austrian Film Festival of Human Rights
Advertiser: This Human World
Advertising agency, city: Wien Nord, Vienna
Состав творческой группы: Art director: Andreas Lierzer, Daniela Schabernak
Copywriter: Matthias Piskernik, Sandra Pirker
Creative director: Eduard Bohler, Edmund Hochleitner
Photographer/Illustrator: Gregor Ecker
Account executive: Markus Mazuran, Arnold Preisl
Headline (eng.): This Human World - Austrian Film Festival of Human Rights
Media campaign idea explanation: We brought one of the biggest topics of This Human World right into the Austrian public: Torture. By modifying, shackling every single piece of advertisement, torture happened right infront of their eyes. The audience was suddenly part of a very cruel action. And realized, that this is not just a poster. It's something that effects us as. Something that captivates our minds. Something that makes us want to act.
Getting Ready for the Spotlights - Living Bigboard Year/ID: 2010 / G39009
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: VACULIK ADVERTISING, S.R.O.
Country: SLOVASKA
Brand name: Istropolitana Project 2010
Advertiser: Academy Of Performing Arts
Advertising agency, city: Vaculik Advertising, Bratislava
Состав творческой группы: Art director: Peter Hrevus
Copywriter: Simon Skoviera
Creative director: Dejan Galovic, Juraj Vaculik
Account executive: Barbora Sykorova
Headline (eng.): We are getting ready for the spotlights
Media campaign idea explanation: Students of acting prepare to the theatre festival in a very unusual way. In the rays spotlights: As we want people to discuss the festival and the city to truly experience it, we decided to go right into the centre of the city - amidst people. The young actors showed a big deal of courage especially when acting hung from a bigboard in the centre of the city, close to the most crowded bars. Not only did this bigboard become the first living one in Slovakia, but probably it become one of the most untraditional places ever to play the theatre.
Client service director: Marcela Parakova
Palmolive Nutra-Fruit Year/ID: 2010 / G39011
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: YOUNG AND RUBICAM FMS, LLC
Country: RUSIJA
Brand name: Palmolive Nutra-Fruit
Advertiser: Colgate-Palmolive
Advertising agency, city: Young and Rubicam FMS, LLC
Состав творческой группы: Art director: Ekaterina Finogenova, Areg Safaryan
Copywriter: Anna Elinson
Creative director: Associated Creative Director: Ruslan Kozlov, Shopper Marketing Creative Director: Andrey Panasyuk
Designer: Svetlana Smirnova, Daria Pokholkova, Alexandra Koptsova, Roman Borisov
Photographer/Illustrator: Andrey Klimenko, Tigran Muradyan
Account executive: Natalia Filina
Project manager: Olga Davidovskaya
Headline (eng.): Palmolive Nutra-Fruit Viral Campaign
Media agency: Mediaedge:cia
Media campaign idea explanation: To support the core communication idea of Palmolive Nutra-Fruit shower gel launch campaign So pleasurable, it's addictive OOH & Live Event Shower in the street were organized in the center of Moscow (Russia). 10 branded pillars with stickers (like an installation of shower cabins with the photos of women who are taking shower) and 1 branded pillar with mannequin inside (like an installation of the shower cabin with wet and steamy windows where woman is taking a shower) were placed in the center of Moscow (Russia) like a teaser before the Live Event. Live Event Shower in the street took place on August, 21, 2010. The idea of the Live Event was to show that the consumer was so charmed by the unique texture and aroma of the product that couldn't resist and took the shower in the street immediately. Videos from the Live Event were uploaded in the Internet and became a viral.
Client service director: Elizaveta Georgiadi
Other credits: Producer: Alexey Al-Nashi, Creative Director Y&R Moscow: Tatiana Tutunnik
Pedigree: Adoption_Outdoor, buildings & objects Year/ID: 2010 / G39012
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Food and beverages
Registrant: HAVAS MEDIA
Country: CILE
Brand name: Pet Food Pedigree
Advertiser: MARS / Pedigree
Advertising agency, city: MPG Chile
Состав творческой группы: Account executive: Liliana Calquin - MPG Chile - Account Supervisor
Media agency: MPG, Chile
Client service director: Jezer Alarcon - MPG Chile - Account Director
Other credits: Gonzalo Prieto - MPG Chile - Managing Director, Jose Luis Jofre - Havas Media Chile - Media Investment Director
Yellow City Year/ID: 2010 / G39013
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Communication, publications and electronic media
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Yellow Pages Website
Advertiser: Yellow Pages
Advertising agency, city: Tel Aviv
Состав творческой группы: Art director: Asaf Covo, Shirley Bahar, Ran Cory, Gil Aviyam
Copywriter: Eyal Padan, Sharon Refael, Paul Paszkowski
Creative director: Yariv Twig, Amit Gal
Photographer/Illustrator: Menachem Reiss
Account executive: Shiran Chen Barazani
Project manager: Galia Ashri
Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan
The Living Poster Outdoor Year/ID: 2010 / G39017
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Retail
Registrant: PUBLICIS FRANKFURT GMBH
Country: NEMCIJA
Brand name: Fisch Franke
Advertiser: Fisch Franke Restaurant
Advertising agency, city: Publicis Frankfurt
Состав творческой группы: Art director: Nico Juenger
Copywriter: Peter Kaim
Creative director: Peter Kaim, Nico Juenger
Designer: Thomas Breen
Photographer/Illustrator: Johannes Krzeslack
Account executive: Sven Lohwasser
Project manager: Katja Bonnert
Headline (eng.): Fresh as can be.
Media agency: Stroer Out-of-Home Media AG
Media campaign idea explanation: A Citylight frame was prepared in a way that real fishes can swim in front of the poster
Other credits: CCO Stephan Ganser, Volker Schrader
Go Vote / Truck Year/ID: 2010 / G39019
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Public services and social engagements
Registrant: DDB BUDAPEST
Country: MADZARSKA
Brand name: Go Vote Activation
Advertiser: Hungarian Democracy
Advertising agency, city: DDB Reklamugynokseg Kft, Budapest
Состав творческой группы: Copywriter: Laszlo Hevesi, Marcell Patkai
Creative director: Peter Tordai
Account executive: Reka Santa
Media campaign idea explanation: People in Hungary lost their trust in politics, and got uninterested in the upcoming election. Idea: 'Put your head into the sand or Go vote! ' A truck with our installation and a loud speaker was going around Budapest announcing our message and offering sand to non-voting citizens. Results: This single truck created a huge media storm, in value it was 120 times more than the actual cost of the activation. With zero paid media or PR, we reached more than 4 million people, 85% of the voters.
Client service director: Andre Musalf
Other credits: Hannes Wirnsberger, Andre Musalf, Zsuzsanna Kukaj, Christoph Hille, Eszter Nagy
Crashed Cars Bottle Year/ID: 2010 / G39022
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Public services and social engagements
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Road Safety Promotion
Advertiser: Or Yarok / Nur Star Media
Advertising agency, city: Tel Aviv
Состав творческой группы: Art director: Ran Cory
Copywriter: Paul Paszkowski
Creative director: Amit Gal
Media agency: Moshe Nur, Nurstar Media
Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan
Rainbow Parking Year/ID: 2010 / G39024
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Household products and maintenance, furnishing and accessories
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Tambour Paint Company
Advertiser: Tambour
Advertising agency, city: Tel Aviv
Состав творческой группы: Art director: Gil Aviyam
Copywriter: Sharon Refael
Creative director: Yariv Twig
Account executive: Yael Yuz
Project manager: Liron Ben Yakov
Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan, Producer, Creative: Hagai Ramati
Empty Tables Year/ID: 2010 / G39025
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Public services and social engagements
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Latet Charity Organization
Advertiser: Latet
Advertising agency, city: Tel Aviv
Bus Ticket Outdoor Year/ID: 2010 / G39027
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Elmex Toothpaste
Advertiser: Elmex
Advertising agency, city: Tel Aviv
Состав творческой группы: Art director: Nathan Freifeld
Copywriter: Oz Frenkel
Creative director: Yaneev Avital
Account executive: Tal Cohen
Project manager: Revital Levy
Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan
The First Vintage Merchandising Campaign Year/ID: 2010 / G39037
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Food and beverages
Registrant: BCUBE ITALY
Country: ITALIJA
Brand name: Coca-Cola
Advertiser: Coca-Cola Italia
Advertising agency, city: Bcube
Состав творческой группы: Art director: Marco Cantalamessa
Copywriter: Federico Bonenti
Creative director: Francesco Bozza
Photographer/Illustrator: Renato Sorrentino, Anna Citelli, Daniele Efferni, Stefano Riboli
Account executive: Raffaello Dell'AnnaMedia agency: Starcom Italia
Media campaign idea explanation: Insights, Strategy and the Idea: build the association of Coca-Cola with Italian meals, overcoming cultural barriers and traditional habits. We are in Italy, where food and cooking are felt in a unique way. Home-cooked meals are generally associated to wine and water, while Coca-Cola is usually associated with special and out-of-home occasions. A perception that couldn't be challenged by an ordinary TV campaign aired little longer than a month. There's an opportunity for Coca-Cola to infiltrate and gain a firm foothold in the everyday life of Italians, and gain relevant exposure for much longer than paid-for OTS': the merchandising of Coca-Cola. Since their early years, the Coca-Cola ads have been the subject of a wide variety of objects, such as trays or calendars, found in bars, flea markets, or in our homes: but none of these places Coca-Cola in the context of an Italian family meal. Creative Execution: we have redrawn the image of Coca-Cola, for the first time on the setting of an Italian table with a vintage flavor. The activity leveraged an asset which was already in place (the vintage merchandising line), only making it consistent with local brand objectives. The new setting was the basis for a massive production of merchandising which have become, quite spontaneously, the backbone medium of our campaign: these originated what we came to call 'Kitchen GRP's', a continuous visibility in consumers' home at no additional cost. Results and Effectiveness: merchandising has delivered as a broadcast-level medium. Platmats, postcards, calendars and posters have yielded over 160 Million impressions in a year, with a total reach safely over 60% of All Adults, at no additional cost. TV would have generated the same level of exposure in two weeks, but at an incremental cost of about 1 Million Euro's.
Client service director: Marta di Girolamo
Other credits: Marketing Manager: Cristina Santucci, Creative Excellence Manager Coca-Cola Italia: Francesco Cibo
First Train at an Autoshow Year/ID: 2010 / G39043
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Travel, tourism and transport
Registrant: PKP BBDO WERBEAGENTUR GMBH
Country: AVSTRIJA
Brand name: Railjet
Advertiser: OBB - Austrian Railways
Advertising agency, city: PKP BBDO Vienna
Состав творческой группы:
Art director: Daniela Reichmann
Copywriter: Christian Gosch
Creative director: Erich Enzenberger, Christian Gosch
Designer: Robert Dassel
Project manager: Daniela Baumgartner
Headline (eng.): World's first train at an autoshowMedia agency: Mediacom
Media campaign idea explanation: For the first time ever, we put a real life train at an autoshow.
Client service director: Daniela Baumgartner
On-line Shoes Year/ID: 2010 / G39045
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAJINA
Brand name: on-line shoe store
Advertiser: bosi.com.ua
Advertising agency, city: Ogilvy & Mather Ukraine, Kiev
Состав творческой группы: Art director: Taras Dzendrovskii
Copywriter: Alexandra Doroguntsova
Creative director: Will Rust
Project manager: Svetlana Polyakova
Media campaign idea explanation: To promote bosi.com.ua on-line shoes store, we've literally put them shoes on-line for 10 days in the downtown, suggesting people buy footwear on the Internet.
Other credits: Irina Pigal
Do Not Disturb Year/ID: 2010 / G39046
Group: G Media
Subgroup: Outdoor, buildings & objects
Award: Finalist
Product and services category: Public services and social engagements
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAJINA
Brand name: Campaign to support the movement against climate change
Advertiser: WWF International, Danube-Carpathian Program
Advertising agency, city: Ogilvy & Mather Ukraine, Kiev
Состав творческой группы: Art director: Taras Dzendrovskii
Copywriter: Alexandra Doroguntsova
Creative director: Will Rust
Project manager: Oksana Sapiga
Media campaign idea explanation: An integrated outdoor campaign to promote Earth Hour, WWF's annual light's off! event in Kiev
Year/ID: 2010 / G40005
Group: G Media
Subgroup: Sponsorship & events
Award: Finalist
Product and services category: Corporate and financial
Registrant: HAVAS MEDIA
Country: ZDRUZENO KRALJESTVO
Brand name: Confused.com
Advertiser: Confused.com
Advertising agency, city: Cake (Havas Sports & Entertainment)
Состав творческой группы: Media agency: Cake (Havas Sports & Entertainment)
Swatch Wristbands Year/ID: 2010 / G40013
Group: G Media
Subgroup: Sponsorship & events
Award: Finalist
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: PUBLICIS BRASIL
Country: BRAZILIJA
Brand name: Swatch Colorcodes
Advertiser: Swatch do Brasil Clac Importacao
Advertising agency, city: Publicis Brasil
Состав творческой группы: Art director: Rodrigo Panucci
Copywriter: Gustavo Alves
Creative director: Hugo Rodrigues, Kevin Zung
Account executive: Fernando Silva
Media campaign idea explanation: Swatch wanted to launch its new collection: Colorcodes. But how to achieve this when the client wants to invest less in conventional media and looks for new ways to address the consumer? By creating a new communication platform, right at the most obvious place for a watch to be: the consumers' wrists. Simple party wristbands used to control guests were transformed into wristbands shaped like the new Colorcode collection watches. Organizers of parties and nightclub owners, in partnership with Swatch, changed the wristbands they used to control their guests by Swatch Wristbands. During Rio de Janeiro's carnival, the same partnership was established in order to give access to the main guest area in the event. As a result, thousands of people, including celebrities, opinion-makers and VIPs, became spokespeople for the brand. An investment of US$ 4,000 generated over US$ 1.224.000 in spontaneous media in leading magazines, internet portals and even in the country's most important TV network. Swatch Colorcodes collection became the third most looked for item at Swatch shops in Brazil. Swatch Wristbands became a worldwide communication platform for Swatch.
Orchestra Year/ID: 2010 / G40017
Group: G Media
Subgroup: Sponsorship & events
Award: Finalist
Product and services category: Household products and maintenance, furnishing and accessories
Registrant: LEO BURNETT ADVERTISING, SPOL. S R.O.
Country: CESKA
Advertiser: Samsung Electronics Czech and Slovak
Advertising agency, city: Leo Burnett Advertising Prague
Состав творческой группы: Art director: Jan Strelec, Jan Simek
Copywriter: Julie Gubelova
Creative director: Martin Pasecky
Account executive: Jakub Egermaier
Project manager: Tereza Rihova
Headline (eng.): Modern Meets Classic
Media campaign idea explanation: We communicated Samsung as the sponsor of the international classical music festival in a way that doesn?t only destroy the cultural atmoshpere, but even brings new experiences to the visitors.
Other credits: Andrea Tomankova, Jan Haina, Jan Muchow
Making Contact with Non-Humans Year/ID: 2010 / G41005
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: OPTIMUM MEDIA OMD GROUP
Country: RUSIJA
Brand name: District 9 (movie)
Advertiser: Walt Disney Studios Sony Pictures Releasing (CIS)
Advertising agency, city: Optimum Media OMD Group (Moscow)
Состав творческой группы: Account executive: Yuri Merenkov, Media Manager, Optimum Media OMD
Project manager: Julia Tkacheva, Digital Manager, Optimum Media OMD
Headline (eng.): Making Contact with Non-Humans
Media agency: Optimum Media OMD Group
Media campaign idea explanation: We had to overcome 3 serious barriers - low season for cinema, no celebrities, small budget - in order to promote the premier of "District 9". Our insight: sci-fi fans dream of making contact with non-humans. So we focused on creating 3 unique platforms to deliver that experience - driving hundreds of thousands to theaters across Russia, and exceeding box office targets by +50%!
Client service director: Stas Lazarev, Media Service Director, Optimum Media OMD
Other credits: Maria Ukolova, Deputy Media Director, Optimum Media OMD
The Virtanen Band Year/ID: 2010 / G41008
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Communication, publications and electronic media
Registrant: SEK & GREY OY
Country: FINSKA
Brand name: DNA
Advertiser: DNA
Advertising agency, city: SEK & GREY Oy, Helsinki
Состав творческой группы: Art director: Petteri Vilkki/Juhamatti Murtomaki
Copywriter: Jarkko Tuuri
Creative director: Jarkko Tuuri
Photographer/Illustrator: Jere Hietala/Jussi Hyttinen/Asko Roine
Account executive: Pia Dahlman/Pirjo Yliharsila
Headline (eng.): The Virtanen Band
Media agency: Happi Minshare Finland Oy
Media campaign idea explanation: The idea was a story about a band that has a bad contract with a greedy manager. We created the band's story from A to Z. The band was marketed like a real one. Their single was for sale and we made a music video. We made them a web page for different music sites. They were promoted in press and on the radio. They went on tour and were on Big Brother. On the radio Andy McCoy from Hanoi Rocks talked about them, etc.
Business planinng: Marco MakinenClient service director: Jaakko Rantala, Client Director/Sari Haavisto, Key Account Director
Other credits: Antti Silventoinen, Senior Digital Planner, AD/Marjo Taura, Web Copywriter
Integrated media campaign Kseniya Sobchak. Crash. Year/ID: 2010 / G41016
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Retail
Registrant: KINOGRAF
Country: UKRAJINA
Brand name: Samsung Duos cellphone, Evroset retail chain
Advertiser: Samsung, Evroset
Advertising agency, city: Kinograf. Kiev
Состав творческой группы: Art director: M. Ryaboshlyk
Copywriter: O. Kiselitsa. K. Chernyh
Creative director: V. Kokoshko
Photographer/Illustrator: D. Peretrutov
Project manager: N. Orlovskaya
Media agency: Maxus
Media campaign idea explanation: The story about the most popular Russian blonde changing SIM-cards while driving and crashing into the shop-window proved to be an obvious demonstration of the new Samsung Duos B5722 model benefits. It also caused discussion and strengthened the image of both Euroset and Samsung brands.
Hunger strike against hunger Year/ID: 2010 / G41023
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: LEO BURNETT DOO BEOGRAD
Country: SRBIJA
Brand name: Humanitarian organization "Food for all"
Advertiser: B92
Advertising agency, city: Leo Burnett Belgrade
Состав творческой группы: Art director: Dusan Cezek & Zarko Veljkovic
Copywriter: Bozidar Cvetkovic & Veljko Golubovic
Creative director: Anja Radulovic / Asscociate Creative Director: Veljko Golubovic
Account executive: Marina Matekovic
Project manager: Sonja Milovic
Headline (eng.): Hunger strike against hunger
Media campaign idea explanation: On world food day 676.280 people decided not to eat for 24 hours. Instead of a classical charity campaign we created hunger strike against hunger to make Serbia aware of hunger problem and make pressure through public opinion on those who can change situation. We invited people to restrain from food and show suppport for the hungry. Problems: 500.000 people are starving but authorities and media networks don't want to talk about it. Results: 676.280 people and 350 companies joined the strike. Tatal campaign reach amounted to 80 % of population. Strike generated more than 463.246 euros worth of earned media. Total media budget was 0 euros.
Other credits: BTL Manager: Pavle Vucuc, Tia Dokmanovic, Account Executive: Marina Matekovic, Marija Hajdarevic, Nadja Dimitrijevic
Street Children mixed media Year/ID: 2010 / G41026
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: LEO BURNETT UKRAINE
Country: UKRAJINA
Brand name: Found for the Street Children Help
Advertiser: Caritas Kiev
Advertising agency, city: Leo Burnett Ukraine
Состав творческой группы: Art director: Pavel Klubnikin, Egor Petrov
Creative director: Tatiana Fedorenko, Claus-Steffen Braun
Designer: Studio 7
Photographer/Illustrator: David Foldvari
Project manager: Marina Klymenko
Headline (eng.): You can remove me, but not the problem
Media campaign idea explanation: The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the streets, you just want to clean any reminder about the problem away. But it does not help. The piece of paper is easily removed, but the problem of street children will stay. Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the problem of homeless children. The same unusual mechanics works for non-standard prints, for Internet pop up banners, for non-standard facebook activations.
Other credits: Katya Duda, Katya Denisenko, Wizard post, Studio 7, AV-TV, Backer street
Sound Impressions by Genetix Year/ID: 2010 / G41029
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Corporate and financial
Registrant: CHANGE INTEGRATED
Country: POLJSKA
Brand name: Genetix Sound Studio
Advertiser: Genetix Sound Studio
Advertising agency, city: Change Integrated Sp z o.o, Warsaw
Состав творческой группы: Art director: Martin Winther, Jakub Zielecki
Creative director: Rafal Gorski, Jakub Korolczuk, Ryszard Sroka
Designer: Iza Koniarz, Maciej Topolski, Konrad Grzegorzewicz
Project manager: Barbara GrabiwodaHeadline (eng.): Sound impressions brought to you by Genetix Sound Studio
Media campaign idea explanation: One day on press.pl - a national marketing website, we changed 250 published news, photos and other elements into 250 sound illustrations, to impress potential clients and show the power of sound in a place that is less expected. Experience it online here: http://www.utm.com.pl/genetix_studio/
PhotoSHOOTING Year/ID: 2010 / G41035
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: LEO BURNETT RUSSIA
Country: RUSIJA
Brand name: Sibirian tiger salvation
Advertiser: WWF
Advertising agency, city: Leo Burnett Moscow
Состав творческой группы: Art director: Mikhail Derkach
Creative director: Mikhail Kudashkin, Grigory Sorokin
Designer: Andrey Sergeev
Account executive: Anna Evdokimova
Other credits: Lookatme
Magic Boobs Year/ID: 2010 / G41038
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: CHANGE INTEGRATED
Country: POLJSKA
Brand name: Breast cancer awareness campaign
Advertiser: Wirtualna Polska S.A.
Advertising agency, city: Change Integrated Sp z o.o, Warsaw, Poland
Состав творческой группы: Art director: Sunil Nair
Copywriter: Krzysztof Nienaltowski
Creative director: Jakub Korolczuk, Ryszard Sroka, Rafal Gorski
Designer: Adam Smereczynski
Photographer/Illustrator: Rafal Rebowski
Account executive: Barbara Grabiwoda, Adam Sosnowski, Marcin Kozlowski
Headline (eng.): Check out these boobs
Media campaign idea explanation: Breast cancer is a disease that concerns wives, mothers and partners - so it does concern men as well. And yet the common stereotype has it that cancer is one of the 'female things'. Strategy was to include men in breast cancer prevention and provide them with a role they can actively take. We based the approach on key insight that men are big kids who learn best when playing. We placed naked pictures of a model in the adult gallery of WP.PL, one of the most popular portals in Poland. The model invites you to play with her breasts which appear to be sensitive to the movement of your mouse. In the next few steps the model prompts you the moves you have to make to please her more. In the last picture you discover the model was actually teaching you how to examine breasts. You could also download a list of medical centres where you can send your partner just in case you find any lump. As a result, Edyta, the girl with magic boobs, trained almost 175 000 men in just one week.
Other credits: Maciej Topolski, Konrad Grzegorzewicz, Iza Koniarz, Magdalena Gierej
SDIA Project Mixed Media Year/ID: 2010 / G41041
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Aids Task Force
Advertiser: Aids Task Force
Advertising agency, city: Tel Aviv
Состав творческой группы: Art director: Shirley Bahar
Copywriter: Geva Kochba
Creative director: Amit Gal
Designer: Lena Feldman
Photographer/Illustrator: Eitan Nadel
Account executive: Shiran Chen Barazani, Dana Cogan
Project manager: Galia Ashri, Esti Smilg
Other credits: Chief Creative Officer: Gideon Amichay / Executive Creative Director: Tzur Golan / Executive Interactive Director: Guy Poreh / Interactive Copywriter: Nadav Raviv / Programmer: Alex Vasilenko / Interactive Studio Manager: Lena Feldman / Office Producers: Sigal Nugasy, Shira Robas, Marina Akilov, Daniel Kedem / Musical Production: Ran Shem Tov & Shiri Hadar (IZABO) / Singer: Roni Alter / Motion Graphics: Lior Sadeh & Elad Magdasy (LivyatanVisual)
Photochains Year/ID: 2010 / G41047
Group: G Media
Subgroup: Mixed and interactive media
Award: Finalist
Product and services category: Sport, entertainment, recreation, leisure
Registrant: LEO BURNETT
Country: ZDA
Brand name: EOS DSLR Cameras
Advertiser: Canon Australia
Advertising agency, city: Leo Burnett Sydney
Состав творческой группы: Art director: Kieran Antill
Copywriter: Michael Canning
Creative director: Andy DiLallo, Jay Benjamin
Designer: Masataka Kawano
Photographer/Illustrator: Sean Izzard
Account executive: Amanda Quested, Jodi McLeod
Media campaign idea explanation: Photochains was created by integrating the advertising, live social media network and photographers as one: Our first step was to create a photochain, which we showcased in national television, print and online advertising. This directed people to the photochains website, where they could upload photos to continue the chain we had started. Once online, people could also start their own photochains, or join those created by others. People soon became the medium for the campaign, inviting friends, family and colleagues to join their photochains. As the photochains network grew, we ran real photochains and the photographers who had created them, in our national advertising. This constantly showcased the live network of photochains, integrating the growing community with the advertising itself, as a way to constantly attract a growing audience. Photochains is now growing as its own social media platform, which continues to grow with every photo.
Other credits: Digital Creative Director: Kieran Ots, Digital Producer: Tristian Parker, Interface Developer: Keong Seet, TV Producer: Rita Gagliardi, TV Director: Daryl Ward
Two Windows Year/ID: 2010 / G42004
Group: G Media
Subgroup: New media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: OGILVY RUSSIA
Country: RUSIJA
Brand name: Charity
Advertiser: Stop the Traffik
Advertising agency, city: Ogilvy Group Russia, Moscow/Ogilvy, Amsterdam
Состав творческой группы: Art director: Sami Shirhan
Copywriter: Alexander Kaan
Creative director: Carl le Blond
Client service director: Antonie Fountain
Other credits: Brenda Bentz van den Berg / Editor: Ray Stevens
Confused.com: Accident Avenue_New media Year/ID: 2010 / G42009
Group: G Media
Subgroup: New media
Award: Finalist
Product and services category: Corporate and financial
Registrant: HAVAS MEDIA
Country: ZDRUZENO KRALJESTVO
Brand name: Confused.com
Advertiser: Confused.com
Advertising agency, city: Cake (Havas Sports & Entertainment)
Состав творческой группы: Media agency: Cake (Havas Sports & Entertainment)
iHobo Year/ID: 2010 / G42013
Group: G Media
Subgroup: New media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: PUBLICIS LONDON
Country: ZDRUZENO KRALJESTVO
Brand name: Depaul UK
Advertiser: Depaul UKAdvertising agency, city: Publicis London
Состав творческой группы: Art director: Robert Amstell
Copywriter: Matthew Lancod
Creative director: Tom Ewart, Adam Kean
Media campaign idea explanation: Depaul UK, a charity aiming to keep young people off the streets and hard drugs, needed more donations from affluent, socially-conscious 30-somethings. We put a young homeless person on the iPhone. For 3 days, the fate of iHobo is in your hands. Treated well, he thrives. Un-cared he spirals into decline. Finally, you're prompted to donate with a revolutionary one-click text mechanism. 5 days after launch, iHobo was the UK's No.1 most downloaded app, with over 20,000 downloads a day. To date, it's been downloaded over 400,000 times. Depaul have received 7 times the amount of donations as previous campaigns.
Zebrafest Year/ID: 2010 / G42019
Group: G Media
Subgroup: New media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: ACG
Country: MADZARSKA
Brand name: Road safety
Advertiser: Municipality of 12th district, Budapest
Advertising agency, city: ACG Advertising Agency, Y&R, Well, Budapest
Состав творческой группы: Art director: Andrea Horvath
Copywriter: Cecilia Pilis
Creative director: Peter Tihanyi
Account executive: Margit Olah
Headline (eng.): Slow down and you can see it
Media agency: ACG Advertising Agency
Media campaign idea explanation: Beginning 2009 more pedestrians were injured and even killed in the 12th district, Budapest. Campaigns objective: to change the attitude of the drivers. The idea: the meaning of pedestrian cross in Hungarian = zebra, like the stripy animal. ZEBRAFEST was huge exhibition with life-alike zebras, painted by the district school's students and placed next to the pedestrian crosses. Anyone could vote offline and online on its favourite zebra. Because of the small budget we could only use those media tools that local media owners offered gratis. An important aspect was that we had to communicate to the drivers and let them meet with the message as often as possible. So we used posters on autobuses and trams, that go among the cars, and other outdoor tools like posters at zebras, and public offices, parking meter posters, citylights next to roads. To reach the local people we also used several guerrilla and ambient media tools. During campaign everybody who had administration in connection with a motor vehicle in any offices in the district got a car flavour with our message on it. During nights we placed balloons on rear-view mirrors of cars and to every exhibited zebra we placed slowing boards with "slow down and you can see it" signs.
Client service director: Nikolett Blasko
Lightswitch Year/ID: 2010 / G42040
Group: G Media
Subgroup: New media
Award: Finalist
Product and services category: Public services and social engagements
Registrant: GRUPPA 66 / OGILVY POLAND
Country: POLJSKA
Brand name: Greenpeace
Advertising agency, city: Gruppa 66 Ogilvy
Состав творческой группы: Art director: Magda Paszewska
Copywriter: Marcin Nowokowski
Creative director: Robin WeeksHeadline (eng.): Lightswitch
Media campaign idea explanation: How do we convince people to save energy and our planet? By saying thank you for turning off the lights and helping us fight global warming.
06.10.2010
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
