Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Cars, other vehicles and accessories
Registrant: EURO RSCG 4D
Country: NIZOZEMSKA
Brand name: Volvo
Advertiser: Volvo Cars Corporation
Advertising agency, city: Euro RSCG 4D Amsterdam (& Arnold Boston)
Состав Творческой Группы:
Art director: Feike Kloostra
Creative director: Bram de Rooij
Designer: Daniel Ruston, Robin Westerhoff
Project manager: Carlos Quintana
Creative idea explanation: The Naughty Volvo S60 is a car to really have fun with. So we created an interactive campaign that simply asked: How much naughty fun do you want it to have with it? First we filmed a series of tests, each showcasing the S60's impressive handling, performance and safety features. Then, we handed over control of how naughty each test was by creating the Naughty Dial. Each test had 4 levels and people could dial up the action any time they liked for a naughtier and naughtier twist. But on the final level of each test we upped the people-power even more with a unique crowd-sourcing project. Tell us how naughty you want the S60 to behave and we'll go out and film it for your viewing pleasure!
Headline (eng.): How naughty do you want it?
Other credits: Euro RSCG 4D: Copy Writer: Darren Reynoldson, Agency Producer: Nicole Siers, Account Director: Jeff Dunlap, Client Service Director: Matt Brown, Account Manager: Marleen Haverkamp, Account Manager: Carlos Quintana, Production Company: LBi Gothenburg, Arnold Boston: Creative Director: Stephen Ward, Account Director: Todd Sperry, Jodi Blauvett
Toyota Prius
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Cars, other vehicles and accessories
Registrant: BRANDSTUDIO
Country: RUSIJA
Brand name: Prius
Advertiser: Toyota Motor Russia
Advertising agency, city: BrandStudio
Состав Творческой Группы:
Art director: Alexander Kudryavtsev, Arsen Vartapetov
Creative director: Alexander Kudryavtsev, Arsen Vartapetov
Creative idea explanation: Our client wanted to make the Prius site really unique. Our target audience (core - men and women aged 30-40) lives in the era of computer technologies. They easily get drawn into interactive communications. We've created a crew which helped us to build the emotional connection between the Prius and the customers. Advantages of the car are embodied in the members of this motley crew. The tagline of the project is Follow Me - each character acts as your friend and shows unique feature of the car in a curious way.
Headline (eng.): Toyota Prius
Programmer: Ashot Kalashyan
Screenwriter: Ashot Kalashyan
Other credits: entries.brandstudio.ru/prius/
Jetueunami.com/Ikillafriend.com
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Sport, entertainment, recreation, leisure
Registrant: BETC EURO RSCG
Country: FRANCIJA
Brand name: 13eme Rue
Advertiser: NBC Universal
Advertising agency, city: BETC EURO RSCG, Paris
Состав Творческой Группы:
Art director: Olivier Apers, Christophe Clapier, Ivan Beczkowski
Creative director: StГcphane Xiberras
Creative idea explanation: 13eme Rue is a cable network channel, specializing in crime and investigation entertainment. To attract a young audience, with no media budget, we launched the first online virtual assassination service. You choose a hitman, provide your friend's email and photo, and in a few seconds the website generates and sends your friend a movie-like crime-sequence of themselves being assassinated. After a short investigation, if your friend solves whodunnit, you receive an email informing you that you have been arrested. The campaign reached a record 22,000,000 contacts and over 1,000,000 assassinations after only 6 months: huge for a French language only website!
Programmer: Web development: Silvere MarГcchal, JГcrГcmy Boutier, Abder Zeghoud
Screenwriter: Web development: Silvere MarГcchal, JГcrГcmy Boutier, Abder Zeghoud
Other credits: Strategic Planner: Julien Delatte, Director: Nicolas Benamou, TV Producer: Michel Teicher, Production Company: Dak Tirak, Sound Production: LGM, Account executives: Raphael De Andreis, Christophe Neyret, Sofiane Ben Chaabane, Eugenie Valletoux
Join My Table
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Latet Charity Organization
Advertiser: Latet
Advertising agency, city: Tel Aviv
Состав Творческой Группы:
Art director: Meron Sasson
Creative director: Yariv Twig
Project manager: Amichay Kattan, Esti Smilg
Other credits: Executive Interactive Director: Guy Poreh, Creative: Rani Sebag, Roy Cohen, Nadav Raviv, Interactive Studio Manager: Lena Feldman, Copywriter: Sharon Refael
If you don't have it in you, pay up!
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: HASAN & PARTNERS
Country: FINSKA
Advertiser: Leiras
Advertising agency, city: Hasan & partners, Helsinki
Состав Творческой Группы:
Art director: Mikael Nemeschansky
Creative director: Eka Ruola
Project manager: Tanja Ijäs
Creative idea explanation: Berex: If you donв_Tt have it in you, pay up! This website was created for Berex Pro, which is a brand of B vitamins. Vitamin B helps people to stay frisky, so we created social media that does the same. Our website, 'If you don't have it in you, pay up!' offers the perfect chance for people to get others to do those small, everyday needs that they are too tired to perform themselves at a small price.
Other credits: copywriter: Lasse Paasto
в__Celluloid в_" cameraless film
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: SCHOLZ & VOLKMER GMBH
Country: NEMД_IJA
Advertiser: Schirn Kunsthalle Frankfurt (Museum)
Advertising agency, city: Scholz & Volkmer GmbH, Wiesbaden
Состав Творческой Группы:
Art director: Sebastian Kraus (Sen. Art Direction), Kirsten Becken (Art Direction), Monika Schneider + Vatsala Murthy (Jun. Art Direction)
Creative director: Nicole Holzenkamp
Creative idea explanation: в__Your artwork in the Schirnв__: Central part of the integrated campaign is the website where the user, while using interactive tools, creates their own artwork on virtual celluloid in the network and thus, becomes part of a large multi-user artwork. The artworks are not only published online but also as a live installation as well as in real time in the Schirn as part of the exhibit в__Celluloid в_" cameraless filmв__.
Programmer: Peter Reichard (Exec. Technical Direction), Denis Richard (Technical Direction), Niklas Armbruster + Joachim Fraatz + Vincent Reebers + JГ¶rg SchГ_ler (Flash Programming)
Screenwriter: Peter Reichard (Exec. Technical Direction), Denis Richard (Technical Direction), Niklas Armbruster + Joachim Fraatz + Vincent Reebers + JГ¶rg SchГ_ler (Flash Programming)
Other credits: Nicole Holzenkamp + Sebastian Kraus (Project Direction), Irmgard Weigl (Sen. Project Management), Uwe Todoroff ( Senior Concept /IA), Nicola Wassner (Concept), Claudia Bauer (Copywriting), wecandance (3D)
Softinos-Foot Camp
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: SCHOLZ & VOLKMER GMBH
Country: NEMД_IJA
Brand name: Softinos
Advertiser: GLOBALUTIONS Europa LTD
Advertising agency, city: Scholz & Volkmer GmbH, Wiesbaden
Состав Творческой Группы:
Art director: Philipp Bareiss (Senior Art Direction), Kirsten Becken (Art Direction), Vatsala Murthy (Junior Art Direction),
Creative director: Katja Rickert
Designer: Konstantin von Rhein (Motion Design), Tim Sobczak (Sound Design)
Creative idea explanation: How fit are your feet? At the Corporate Website for the Portuguese shoe brand softinos, itв_Ts not the sleight of hand but the sleight of foot that counts. Core element of the website is the Foot Camp, the worldв_Ts first online game that is controlled by foot only. Just put the mouse on the floor, place your foot on it and the training can begin.
Programmer: Christian Leitschuh + Mario Dold (Flash Programming), Markus-Oliver Morgenstern + Matthias Volland (Programming)
Screenwriter: Christian Leitschuh + Mario Dold (Flash Programming), Markus-Oliver Morgenstern + Matthias Volland (Programming)
Other credits: Tim Sobczak (Copy &Concept/IA), Donika Lilova (Project Management), Irmgard Weigl (Project Direction)
Samusocial - Being a homeless
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: PUBLICIS CONSEIL
Country: FRANCIJA
Brand name: Charity Organization
Advertiser: Samusocial
Advertising agency, city: Publicis Conseil / Publicis Net, Paris
Состав Творческой Группы:
Art director: Quentin Schweitzer (Publicis Conseil)
Creative director: Veronique Sels (Publicis Conseil)
Designer: Head of research & development Laurent Berthelot (Publicis Net)
Other credits: Chief Creative Officer: Olivier Altmann (Publicis Conseil)/ Executive Creative Officer: Sebastien Vacherot (Publicis Net)/ Copywriter: Daniel Chandler, Veronique Sels (Publicis Conseil) / Production: Marcassin / Director: Gabriel Malaprade/ Agency Production: WAM (Timothe Rosenberg, Pierre Marcus)
Start Thinking Soldier/website
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: PUBLICIS LONDON
Country: ZDRUЕ_ENO KRALJESTVO
Brand name: British Army Recruitment
Advertiser: British Army/COI
Advertising agency, city: Publicis London
Состав Творческой Группы:
Art director: Matt Anderson, Steve Nicholls
Creative director: Tom Ewart, Adam Kean
Creative idea explanation: How do you convince a typical 17-year-old that the army is a great career? Talk to them in a language they understand в_" gaming. The TV campaign, shot in the style of a в__first-person shooterв_T, took the viewer on a mission that they had to complete online. Once there, the user took control of the action. Moving seamlessly between gaming and real footage, would-be recruits were put through a series of challenges. The more skilled gamers unlocked further missions and kit and were even invited to meet the army and compete for real.
Yes - Soccer's Biggest Mistakes
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Communication, publications and electronic media
Registrant: MCCANN ERICKSON ISRAEL
Country: IZRAEL
Brand name: Yes Max HD
Advertiser: Yes satellite Tv
Advertising agency, city: McCann Erickson Israel, Tel Aviv
Состав Творческой Группы:
Art director: Guy Laufer
Creative director: Tal Raviv + Eldad Weinberger + Sigal Abudy
Designer: Shay Maya
Programmer: Dan Efter
Screenwriter: Dan Efter
Other credits: Head of Content Development: Nir Refuah. Copywriter: Asaf Zelicovitch + Ami Alush. Creative Content: Dana Blum. Digital Studio: Kobi Zarfati. TV Production Manager: Tammy Katz-Zara. Agency Producer: Einat Gur-Arie. Deputy General Manager: Shai Goren. Account Supervisor: Julia Yablonsky. Account Manager: Hanny Kadosh. Production Company: Time Line. Executive Producer: Adva Benor. Director: Peretz Markish. Photographer: Shay Peleg. Media Planner, Universal Digital: Yael Golan + Lior Shvo. Strategic Planner: Eldad Heilweil.
Braun Series Shavers promo site
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: BBDO RUSSIA GROUP
Country: RUSIJA
Brand name: Braun Shavers
Advertiser: Procter&Gamble
Advertising agency, city: BBDO Russia Group, Moscow
Состав Творческой Группы:
Art director: Denis Lapshinov
Creative director: Mihai Coliban
Designer: Maxim Demkin, Zero Interactive Agency
Creative idea explanation: Present the Braun Series? shavers as offroad vehicles & show their key benefits in an entertaining online racing game
Programmer: Pavel Tishkin, Zero Interactive Agency
Screenwriter: Pavel Tishkin, Zero Interactive Agency
Other credits: Denis Eliseev в_" copywriter, BBDO Russia Group, Production: Zero Interactive Agency: Maxim Gorkoun (technical director), Elena Izmalkova (Senior Account Manager), Ivan Zolotukhin (Flash programmer), Dima Petrov (Account Director), Nikolay Fabrika (Creative Director)
Proteatr
Group: F Interactive
Subgroup: Websites and microsites
Award: Finalist in group F
Product and services category: Sport, entertainment, recreation, leisure
Registrant: LEO BURNETT RUSSIA
Country: RUSIJA
Brand name: Proteatr
Advertiser: Proteatr
Advertising agency, city: Leo Burnett Moscow
Состав Творческой Группы:
Art director: Olga Prokhvatilova, Natalia Pavlova
Creative director: Mikhail Kudashkin
Programmer: Olga Prokhvatilova, Natalia Pavlova
Screenwriter: Olga Prokhvatilova, Natalia Pavlova
Binary-coded job-advertisement
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Communication, publications and electronic media
Registrant: TBWA/WIEN WERBEAGENTUR GMBH
Country: AVSTRIJA
Advertising agency, city: TBWAWien Werbeagentur GmbH, Vienna
Состав Творческой Группы:
Art director: Georg Rernböck
Creative director: Mag. Gerda Reichl-Schebesta
Programmer: mmc:agentur
Screenwriter: mmc:agentur
Other credits: copywriter: Florian Gigler, Concept: Florian Gigler, Georg Rernboeck, Graphik-Designer: Michael Mickl
Need for Speed SHIFT Banner Tournament
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Sport, entertainment, recreation, leisure
Registrant: NRG3
Country: NIZOZEMSKA
Brand name: Need for Speed SHIFT
Advertiser: Electronic Arts
Advertising agency, city: NRG3, Amsterdam
Состав Творческой Группы:
Art director: Frank Schippers
Creative director: Frank Schippers
Designer: Hans Kleinenberg
Project manager: Lourens Keers
Creative idea explanation: A live, multiplayer race event that took place entirely within a series of interactive video banners. Visitors of five targeted websites could use the banners to race other players that interacted with the banners in real time. With each of the five banners representing a unique race track, players where challenged to complete all five tracks - thus actively visit all five hosting websites - to win the Banner Tournament. Each race consisted of 100% actual game footage. And for that real race game experience, the Banner Tournament even had it's own 'in-campaign advertiser'.
Headline (eng.): The Need for Speed SHIFT Banner Tournament
Programmer: Mark Gerritzen
Screenwriter: Mark Gerritzen
Other credits: Creative/Writer: Jesse Ridder
Spy Banner
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Corporate and financial
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AVSTRIJA
Brand name: Media agency
Advertiser: Media 1 - Mediaplanung und -einkauf GmbH
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna
Состав Творческой Группы:
Art director: Francesco Bestagno
Creative director: Francesco Bestagno, Alexander Hofmann
Creative idea explanation: Media 1 is a creative media agency. Nearly all browsers have an in-built error which allows a userв_Ts web history to be displayed. We made use of this bug to develop a banner which automatically displays all the websites the user has visited. This shows how well Media 1 knows the habits of its target group. Integration of the banner has tripled visits to Media 1в_Ts website.
Headline (eng.): Your Online History
Programmer: Lukas Merl, Andrea Rass, Toni Schornboeck
Screenwriter: Lukas Merl, Andrea Rass, Toni Schornboeck
Other credits: Copywriter: Alexander Hofmann, Graphics: Andrea Rass, Lukas Merl, Claudia Strauss, Account Manager: Siegfried Kaufmann, Sophie Leitner
Human banner
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: SCHOLZ & FRIENDS WARSZAWA SP. Z O.O.
Country: POLJSKA
Brand name: Charity for Polska Akcja Humanitarna
Advertiser: Polska Akcja Humanitarna
Advertising agency, city: Scholz&Friends Warszawa Sp. z o.o.
Состав Творческой Группы:
Art director: JГ_zek Dutkiewicz, Karina Marczak, Marcin Talarek
Creative director: Jarek WiewiГ_rski
Designer: Alek Frydrych
Creative idea explanation: Our idea was to finger-point the humanitarian news so they are more visible in busy websites. To do so, we recreated the websites in a large scale, and let people interact with their content.
Headline (eng.): Human banner
Programmer: Alek Frydrych
Screenwriter: Alek Frydrych
Other credits: Weronika ZarДTbska, MichaЕ' Krajewski, Agnieszka Szylkin
Blow!
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Cars, other vehicles and accessories
Registrant: PUBLICIS D.O.O.
Country: SLOVENIJA
Brand name: Renault Banner
Advertiser: Renault Nissan Slovenija
Advertising agency, city: Publicis d.o.o., Slovenia, Diggital, member of Publicis Group Slovenia
Состав Творческой Группы:
Creative director: Miha Bevc
Designer: Gregor Д_eferin, MatjaЕ_ Е kufca
Programmer: Jure ZagoriД_nik
Screenwriter: Jure ZagoriД_nik
Other credits: Production: Diggital_
Help!
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: SAATCHI & SAATCHI ROMANIA
Country: ROMUNIJA
Brand name: Romanian Society of Multiple Sclerosis
Advertiser: Romanian Society of Multiple Sclerosis
Advertising agency, city: Saatchi & Saatchi, Bucharest
Состав Творческой Группы:
Art director: Vlad Molico, Daniela Nedelschi
Creative director: Jorg Riommi
Creative idea explanation: When you are affected by MS, your body gradually shuts down. Among various things, you loose control over normal functions and the most basic things, like linking dots, for example.
Programmer: Razvan Scarlatescu, Matthew Dezzani
Screenwriter: Razvan Scarlatescu, Matthew Dezzani
Other credits: Copywriter: Jorg Riommi, Account Manager: Madalin Nitis
Sound Impressions by Genetix
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Corporate and financial
Registrant: CHANGE INTEGRATED
Country: POLJSKA
Brand name: Genetix Sound Studio
Advertiser: Genetix Sound Studio
Advertising agency, city: Change Integrated Sp. z o.o., Warsaw
Состав Творческой Группы:
Art director: Martin Winther, Jakub Zielecki, Iza Koniarz
Creative director: RafaЕ' GГ_rski, Jakub Korolczuk, Ryszard Sroka
Creative idea explanation: One day on press.pl - a national marketing website, we changed 250 published news, photos and other elements into 250 sound illustrations, to impress potential clients and show the power of sound in a place that is less expected.
Headline (eng.): Sound impressions brought to you by Genetix Sound Studio
Programmer: Maciej Topolski, Konrad Grzegorzewicz
Screenwriter: Maciej Topolski, Konrad Grzegorzewicz
Other credits: Basia Grabiwoda
Eclipse Karma
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Food and beverages
Registrant: LOOK AT ME
Country: RUSIJA
Brand name: Eclipse Karma
Advertiser: Wrigley
Advertising agency, city: MediaVest
Состав Творческой Группы:
Art director: Vladimir Shreyder
Creative director: Katya Bazilevskaya
Designer: Vladimir Shreyder
Creative idea explanation: Project task is to present new chewing gum Eclipse Karma, covering mostly male audience of the website. Solution: there is convenient and popular section Events at Lookatme.ru, in which each of the registered users can check out go/no on a particular event. Specially for Eclipse Karma we developed and placed in в__Eventsв__ section a new service for men, which tells about concentration of girls on the most popular events of the site. And now, young people, pondering where to go, can choose event with the largest number of girls or visit one of most popular places among girls. This is first step to flirt. Built-in export functions allowed to receive additional promotion in social networks and blogs.
Headline (eng.): first widget defines which event is more visited by girls
Programmer: Alexandr Rybiyakov
Screenwriter: Alexandr Rybiyakov
Tnuva - Sweet Remedy for Broken Hearts
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Food and beverages
Registrant: MCCANN ERICKSON ISRAEL
Country: IZRAEL
Brand name: Tnuva's Chocolate Dessert
Advertiser: Tnuva
Advertising agency, city: McCann Erickson Israel, Tel Aviv
Состав Творческой Группы:
Art director: Mel Caspi
Creative director: Tal Raviv + Eldad Weinberger + Ido Ben Dor
Designer: Miriam Moshinsky
Other credits: Head of Content Development: Nir Refuah. Director of Web and IT Development: Niv Kantor. Copywriter: Sahar Lewenstein. Digital Production Manager: Tammy Katz-Zara + Max Shcherbakov. VP Client: Amit Mashiah. Account Director: Saar Naim. Account Supervisor: Guy Kimhi. Account Manager: Magi Elbo. Digital Studio: Guy Zaban.
Don't Forget - Alzheimer
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: MCCANN ERICKSON ISRAEL
Country: IZRAEL
Brand name: Raising Public Awareness
Advertiser: EMDA
Advertising agency, city: McCann Erickson Israel, Tel Aviv
Состав Творческой Группы:
Art director: Naor Itzhak
Creative director: Tal Raviv + Eldad Weinberger + Ido Ben Dor
Other credits: Head of Social Media: Nir Refuah. Copywriter: Ido Mymon. VP Client: Amit Mashiah. Account Director: Saar Naim. Account Supervisor: Guy Kimhi. Account Manager: Einav Noy + Magi Elbo.
Karaoke banner
Group: F Interactive
Subgroup: Banners and other display ads
Award: Finalist in group F
Product and services category: Communication, publications and electronic media
Registrant: HASAN & PARTNERS
Country: FINSKA
Brand name: Finnhits-cd
Advertiser: Ilta-Sanomat
Advertising agency, city: Hasan & partners, Helsinki
Состав Творческой Группы:
Art director: Mikael Nemeschansky
Creative director: Anssi Järvinen
Project manager: Jussi Lindholm & Liisa Frick
Creative idea explanation: Ilta-Sanomat is Finlandв_Ts biggest tabloid. Like tabloids all over the world also Ilta-Sanomat wanted to extend their sales with spin-offs.One of them was a Finnhits-cd: a record full of Finnish super hits of the 70в_Ts. These are the same classic songs people sing in a karaoke bars night after night.We thought if people love these songs in karaoke we should use this feeling to advertise our Finnhits-cd. We made a fully functional karaoke machine fit entirely in the banner. Users can choose their favourite classic song, sing it, make a video and share it with all their friends.
Headline (eng.): Karaoke banner
Other credits: copywriter: Lasse Paasto, Tuomas Peltoniemi & Terhi Hakli/!inoob, Jarkko Talonpoika & Juha Liede/hasan & partners, Kirsi Pärni, Photographer/ Illustrator: Kimmo Syväri
Ikillafriend.com
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Sport, entertainment, recreation, leisure
Registrant: BETC EURO RSCG
Country: FRANCIJA
Brand name: 13eme Rue
Advertiser: NBC Universal
Advertising agency, city: BETC EURO RSCG, Paris
Состав Творческой Группы:
Art director: Olivier Apers, Christophe Clapier, Ivan Beczkowski
Creative director: StГcphane Xiberras
Creative idea explanation: 13eme Rue is a cable network channel, specializing in crime and investigation entertainment. To attract a young audience, with no media budget, we launched the first online virtual assassination service. You choose a hitman, provide your friend's email and photo, and in a few seconds the website generates and sends your friend a movie-like crime-sequence of themselves being assassinated. After a short investigation, if your friend solves whodunnit, you receive an email informing you that you have been arrested. The campaign reached a record 22,000,000 contacts and over 1,000,000 assassinations after only 6 months: huge for a French language only website!
Programmer: Web development: Silvere MarГcchal, JГcrГcmy Boutier, Abder Zeghoud
Screenwriter: Web development: Silvere MarГcchal, JГcrГcmy Boutier, Abder Zeghoud
Other credits: Strategic Planner: Julien Delatte, Director: Nicolas Benamou, TV Producer: Michel Teicher, Production Company: Dak Tirak, Sound Production: LGM, Account executives: Raphael De Andreis, Christophe Neyret, Sofiane Ben Chaabane, Eugenie Valletoux
BoostUp
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: PUBLICIS
Country: ZDA
Brand name: BoostUp
Advertiser: Ad Council
Advertising agency, city: Publicis New York
Состав Творческой Группы:
Art director: Jacob Maraya
Creative director: Rob Feakins, CCO / Peter M Smith, ECD / Perry Essig, CD / Tom Drymalski CD
Creative idea explanation: By looking at the high school graduation problem through a new lens (the student's perspective), we were able to change the conversation surrounding the issue from one that prevented potential dropouts to one that promoted potential graduates. Our boostUp program changed the tone of the conversation from negative to positive, resulting in more donated media, more involvement from teens and parents on bootsup.org and ultimately involvement from the White House itself. Most importantly we were able to instill the notion that graduation is probable if we believe that it's possible.
Other credits: Integrated Production Director: Chris Berger / Executive Producer: Nadia Blake, Lee Lee Groome
Internet campaign Kseniya Sobchak. Crash
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Состав Творческой Группы:
Art director: M. Ryaboshlyk
Creative director: V. Kokoshko
Creative idea explanation: The story about the most popular Russian blonde changing SIM-cards while driving and crashing into the shop-window proved to be an obvious demonstration of the new Samsung Duos B5722 model benefits. It also caused discussion and strengthened the image of both Euroset and Samsung brands.
Headline (eng.): Internet campaign Kseniya Sobchak. Crash
Mammut Safety Campaign
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Состав Творческой Группы:
Art director: Sebastian Zirfas
Creative director: Katja Rickert
Creative idea explanation: 28 people died in avalanches in Switzerland in 2009. Nearly all of the avalanches were triggered naturally. To improve the security of all snow sport enthusiasts, the Swiss mountaineering outfitter Mammut assigned an iPhone based support tool for assessing avalanche hazards. Alpine sports enthusiasts need four instruments to correctly rate current avalanche danger: altimeter, inclinometer, compass and information from the avalanche warning systems. Mammut has combined these tools for the first time into one application, thereby reinforcing its mountaineering authority. The accompanying banner ads campaign and newsletter to the Mammut community are generating additional awareness of the app.
Programmer: Markus-Oliver Morgenstern, Sebastian Ludwig
Screenwriter: Markus-Oliver Morgenstern, Sebastian Ludwig
Other credits: Sebastian Zirfas + Kristina Schneider (Concept Newsletter)
SDIA Project
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Aids Task Force
Advertiser: Aids Task Force
Advertising agency, city: Tel Aviv
Состав Творческой Группы:
Art director: Shirley Bahar
Creative director: Amit Gal
Designer: Lena Feldman
Programmer: Alex Vasilenko
Screenwriter: Alex Vasilenko
Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan, Executive Interactive Director: Guy Poreh, Copywriters: Geva Kochba, Nadav Raviv, Interactive Studio Manager: Lena Feldman, Musical Production: Ran Shem Tov and Shiri Hadar (IZABO), Singer: Roni Alter, Photographer: Eitan Nadel, Motion Graphics: Lior Sadeh & Elad Magdasy (LivyatanVisual), Accounting: Shiran Chen Barazani, Galia Ashri, Esti Smilg, Dana Cogan, Office Producers: Sigal Nugasy, Shira Robas, Marina Akilov, Daniel Kedem, Brand manager: Adam Avnon
Bring back the true football
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Состав Творческой Группы:
Art director: Horia Manolache
Designer: Vicentiu Popescu
Creative idea explanation: Timisoreana, a beer with 3 centuries tradition, is market leader in Romania and sponsor of Romanian Football Cup. Lately, Romanian football, once a national pride sport, became anything but football: clubs presidents fighting on TV, players more interested in disco clubs & women than football etc. In this landscape, Timisoreana decided to re-ignite the spirit of football and its genuine values: the 'true football'. The only territory where genuine values were still alive was the Past with its glorious legends. Therefore, we set up a legendary match: a team of 11 legendary players from the 80's versus a team of 11 supporters. The 'legends' challenged supporters through internet to participate in the recruitment for the match. Fans had to prove their skills, dedication and passion for football through a 2 phases competition in order to reach the first 11. 3 months later, the match was broadcasted on the most important sport TV station, in the opening of the Final match of Romanian Cup.
Headline (eng.): Remember the meaning of football
Programmer: Cosmin Panait
Screenwriter: Cosmin Panait
Other credits: Bogdan Nitu - Strategic Planner, Iulian Barbulescu - Copywriter, Ramona Sima - Project Manager, Andreea Stan - Social Media Manager
Nokia Navigation Voice of the Year
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Communication, publications and electronic media
Registrant: HD GROUP COMMUNICATIONS AGENCY LTD.
Country: MADЕ_ARSKA
Brand name: Mobile navigation
Advertiser: Nokia KomГЎrom Ltd.
Advertising agency, city: HD Group Ltd., Budapest
Состав Творческой Группы:
Art director: Gergely Asztalos
Creative director: Gyula HalГЎsz
Creative idea explanation: The task was promoting navigation enabled Nokia phones with T-Mobile, building the category, educating people by involvement and increase sales of course. The challenge was mobile navigation itself, as navigation is boring and impersonal. So we decided to make it interesting! The creative idea was approaching navigation from its voice side by organizing a countrywide, web based competition. The result was an integrated, internet based campaign, namely The Navigation Voice of the Year. Visitors could enter the competition by narrating a navigation route online, and vote for their favourite navigation voices.
Headline (eng.): Be the Navigation Voice of the Year!
Programmer: Mito Europe Ltd.
Screenwriter: Mito Europe Ltd.
Forgetful Estate Agent
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Communication, publications and electronic media
Registrant: CLUSO
Country: MADЕ_ARSKA
Brand name: ingatlan.com
Advertiser: Arkon Zrt.
Advertising agency, city: Cluso Budapest
Состав Творческой Группы:
Art director: Gergely Fodor
Creative director: Lajos Horvath, Gergely Fodor
Designer: Gergely Fodor
Creative idea explanation: ingatlan.com is the biggest Hungarian website for real estate classifieds. They wanted to give away 15 000 Euros as a promotional prize. We came up with the idea of the forgetful estate agent. We created a spot about his story forgetting 30 000 Euros in on of the appartements he was selling. He has to find it real quick so he offers a deal to everyone: please check all the pictures of appartement and houses on ingatlan.com and if you find the briefcase with the money on one of the pics, you can keep 50% of it. Please see attached explanatory film.
Programmer: Arkon
Screenwriter: Arkon
Other credits: Director: Danila Kostil
The Megane Experiment
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Cars, other vehicles and accessories
Registrant: PUBLICIS LONDON
Country: ZDRUЕ_ENO KRALJESTVO
Brand name: Megane
Advertiser: Renault UK Ltd
Advertising agency, city: Publicis London
Состав Творческой Группы:
Art director: Robert Amstell, Matthew Lancod
Creative director: Tom Ewart, Adam Kean
Creative idea explanation: The challenge was to raise awareness of the Renault Megane, a car with a more distinct personality than a Ford or Golf. We wanted to position the Megane as the 'anti-bland' car. We thought it was interesting that the Megane sells well in France, a country famed for its joie de vivre. A country where driving a car with sleek lines and bold colours is an expression of confidence in yourself. So we wondered what would happen if we brought all that joie de vivre from a French town with lots of Meganes to an English town with none. Could we convince its inhabitants to embrace the French way of life and the car that epitomises it? In fact, could a car change a town? So The Megane Experiment was born. Oscar-nominated director Henry-Alix Rubin approached the whole thing like a documentary, not a commercial. 5 days unscripted shoot in a real town with real people. We genuinely had no idea what the outcome would be and everything you see is genuine. And yes, a car really did change a town.
Street Children campaign
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: LEO BURNETT UKRAINE
Country: UKRAJINA
Brand name: Found for the Street Children Help
Advertiser: Caritas Kiev
Advertising agency, city: Leo Burnett Ukraine
Состав Творческой Группы:
Art director: Pavel Klubnikin, Egor Petrov
Creative director: Tatiana Fedorenko, Claus-Steffen Braun
Designer: Wizard post
Creative idea explanation: On the Facebook we unexpectedly put kids on people profiles pictures matching a city environment on the background like children of street do in a real city. And we target our children of street to existing photos. If you remove the tag, you prove that you just escape the problem but do not support. Facebook Street Children page leads to the promo site of the Found where you can find your way to help homeless kinds. Simple pops up banners are made in shape of pure homeless kids. They match the web site environment like children of the street do in a city environment. In the way we tempt people to get rid of the pop up picture, in the impulse of removing it, we create an awareness, which will make people think. Especially because homeless child appears back in other ordinary banner.
Headline (eng.): You can remove me, but not the problem
Programmer: Studio 7
Screenwriter: Studio 7
Other credits: Marina Klymenko, Katya Duda
David on Demand
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Corporate and financial
Registrant: LEO BURNETT
Country: ZDA
Advertiser: Leo Burnett Worldwide
Advertising agency, city: Leo Burnett Chicago
Состав Творческой Группы:
Pepsi Manifesto
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Food and beverages
Registrant: MARK/BBDO PRAGUE
Country: Д_EЕ KA
Brand name: Pepsi
Advertiser: General Bottlers
Advertising agency, city: Mark BBDO, Prague
Состав Творческой Группы:
Art director: Ales Kolaja, Lubos Vacke, Copywriter: Jenda Holecek, Iva Macku
Creative director: Andrej Stuk, Leon Sverdlin
Creative idea explanation: At the beginning of the year, we launched a project Refresh your World. The idea was to help young people change the symbols grey reality in towns all over the Czech Republic - bus stops. Within one month young people send us more then 2,500 designs! Problem: Bureaucrats! After more then two months of bureaucratic struggle we didn't get a single building approval for our bus stops. Idea:What the bureaucrats fears most are ordinary people, their phone calls, e-mails and visitsв_¦. Solution:On our website we posted a challenge: We are looking for brave mayors!
Headline (eng.): Is there at least one brave mayor in our country?
Programmer: 2 Fresh, digital: Martin Kermes
Screenwriter: 2 Fresh, digital: Martin Kermes
Other credits: Director: 2DOG, Music: Radek Rondewald, Production company: Target
PhotoSHOOTING
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: LEO BURNETT RUSSIA
Country: RUSIJA
Brand name: Sibirian tiger salvation
Advertiser: WWF
Advertising agency, city: Leo Burnett Moscow
Состав Творческой Группы:
Art director: Mikhail Derkach
Creative director: Mikhail Kudashkin, Grigory Sorokin
Designer: Andrey Sergeev
Other credits: Lookatme
HomeAway.com
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Travel, tourism and transport
Registrant: PUBLICIS SEATTLE
Country: ZDA
Advertising agency, city: Publicis Seattle
The Pink Squad
Group: F Interactive
Subgroup: Interactive advertising campaigns
Award: Finalist in group F
Product and services category: Corporate and financial
Registrant: WIKTOR LEO BURNETT
Country: SLOVAЕ KA
Brand name: The Mandatory Car Insurance
Advertiser: Union, a.s.
Advertising agency, city: Wiktor Leo Burnett, Bratislava
Состав Творческой Группы:
Art director: Peter KaД_enka, Ivan Kasaj
Creative director: Peter KaД_enka
Designer: Peter AndrГЎЕЎ, Ivan Kasaj, Matej Toman
Creative idea explanation: The objective was to launch Union as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low involvement category in which the price of the product is the main differentiator. I the first part of the campaign we created a sort of secret organization that took justice on the roads into its own hands. The Pink Squad a movement against irresponsibility on the road. The media were offered a story of a 'Vigialante', who in his own specific way punishes irresponsibility on the streets. In the moment, when The Pink Squad and their actions became known nationwide, we connected them with Union and its products.
Headline (eng.): If Union Insurance will takes the side of responsible drivers, who will take care of irresponsible ones?
Programmer: Monogram
Screenwriter: Monogram
Other credits: Other members of the team: Wiktor Leo Burnett, Peter Kontra, Vlado LefГ-k, Marian Abaffy, Marika MajorovГЎ, Martin OndruЕЎek, Gunpowder, Daniel Cvecek, Hana RakovskГЎ, Petra HolczyovГЎ, BraЕ_o PolГЎk, Katka AdamkoviД_ovГЎ, Leopard Production
Volvo DRIVe Around The World
Group: F Interactive
Subgroup: Social networking and community sites, creative solutions for advergames, virals and branded content
Award: Finalist in group F
Product and services category: Cars, other vehicles and accessories
Registrant: EURO RSCG 4D
Country: NIZOZEMSKA
Brand name: Volvo
Advertiser: Volvo Cars Corporation
Advertising agency, city: Euro RSCG 4D Amsterdam
Состав Творческой Группы:
Art director: Feike Kloostra
Creative director: Bram de Rooij
Designer: Robin Westerhoff, Antonio Costa, Chris Pacetti
Creative idea explanation: Volvo's DRIVe Around The World game challenged people to find out how well connected they really are. Could they virtually drive around the world using only their network of Facebook friends? All players had to do was virtually drive their C30 DRIVe to a friend who lives as close to 1,333km away as possible, that's the distance the thrifty car makes on just one tank of fuel. Then, the car is passed on from friend to friend, moving from country to country, until it makes its way around the world. And, in the true spirit of adventure, we gave people only 80 days to try.
Headline (eng.): How well conected are you?
Other credits: Copy Writer: Darren Reynoldson, Agency Producer: Nicole Siers, Account Director: Jeff Dunlap, Project Manager: Katrin Buckert, Production Company: LBi Gothenburg.
My Austrian Jet
Group: F Interactive
Subgroup: Social networking and community sites, creative solutions for advergames, virals and branded content
Award: Finalist in group F
Product and services category: Travel, tourism and transport
Registrant: HOLZHUBER MARKETING UND WERBEGES. MBH
Country: AVSTRIJA
Brand name: Red ticket
Advertiser: Austrian Airlines AG
Advertising agency, city: Holzhuber Marketing und Werbeges. MbH, Vienna
Состав Творческой Группы:
Art director: Daniel Wiseman
Creative director: Martin Lingnau
Designer: Margit Bogner
Creative idea explanation: Fly to Berlin with 59 Facebook friends. Did you ever want to be the pilot of your own jet? With My Austrian Jet this wish virtually came true for Facebook Users. By starting their own virtual jet and inviting 59 of their Facebook friends they could win a flight from Vienna to Berlin and back в_" together with the Facebook friends who had helped to fill the jet. The campaign took place between 5в_"23 April 2010 and quickly turned out to be a sensational success: 20.000 users started their own jet, 110.000 passengers took their seats in the virtual jet fleet. At the end of the promotion 200 jets were filled to the last seat and took part in the drawing. Statics showed that the game boosted brand awareness in an impressive way: 1.5 million page impressions were counted on the microsite with every unique user on average spending 15 minutes online with the game and hence with the brand. The campaign generated a twelvefold increase of fans for the Austrian Airlines Facebook page.
Headline (eng.): My Austrian Jet
Volvo Eclipse, Lost in Forks
Group: F Interactive
Subgroup: Social networking and community sites, creative solutions for advergames, virals and branded content
Award: Finalist in group F
Product and services category: Cars, other vehicles and accessories
Registrant: EURO RSCG 4D
Country: NIZOZEMSKA
Brand name: Volvo
Advertiser: Volvo Cars Corporation
Advertising agency, city: Euro RSCG 4D Amsterdam (& Arnold Boston)
Состав Творческой Группы:
Art director: Esin Cittone
Creative director: Bram de Rooij
Designer: Daniel Ruston
Creative idea explanation: Following the choice theme of the Eclipse movie, we devised a complex maze of forks, allowing fans to literally step inside the story and choose their own path. And we set this maze in the one place we knew all Twilight fans were dying to visit: Forks - home of the Twilight Saga. The aim was simple: find the shortest way to the Cullen House. But with thousands of possibilities, it wasn't long before players were well and truly lost. As they travelled deeper into the maze, they discovered a wealth of hidden bonuses, exclusive content and clues that tested their Twilight knowledge to the limit. To help them solve these clues, we created Forks Live - a nifty piece of software that enabled players to interact with each other and discuss each fork via Facebook Connect. Being lost had never been so much fun.
Headline (eng.): Lost in Forks
Other credits: Euro RSCG 4D: Copy Writer: Dom Nash, Agency Producer: Nicole Siers, Client Service Director: Matthew Brown, Account Director: Jeff Dunlap, Project Manager: Mariken Spiekerman, Production Company: LBi Gothenburg, Arnold Boston Team, Creative Director: Chris Carl, Project manager: Liz Hannigan
Real Life like@Coca Cola Village
Group: F Interactive
Subgroup: Social networking and community sites, creative solutions for advergames, virals and branded content
Award: Finalist in group F
Product and services category: Food and beverages
Registrant: PUBLICIS E-DOLOGIC
Country: IZRAEL
Brand name: Coca Cola
Advertiser: Coca Cola Israel
Advertising agency, city: e-dologic, Ramat Gan
Состав Творческой Группы:
Art director: Bechor Bartur
Creative director: Dudu Dahan
Designer: Eran Jammer, Raviv Mordoch
Creative idea explanation: Facebook meets reality. We invented the real life like machine and people could make like to real life places
Headline (eng.): Real life like
Programmer: Odelia Talgawker, Yaari Vidanpeled
Screenwriter: Odelia Talgawker, Yaari Vidanpeled
Other credits: Project Manager: Yogev Reinhold, Technology: Ofer Leshem
The first multi tagged picture
Group: F Interactive
Subgroup: Social networking and community sites, creative solutions for advergames, virals and branded content
Award: Finalist in group F
Product and services category: Communication, publications and electronic media
Registrant: PUBLICIS E-DOLOGIC
Country: IZRAEL
Brand name: Orange Israel
Advertiser: Orange
Advertising agency, city: E-dologic, Ramat Gan
Состав Творческой Группы:
Art director: Bechor Bartur
Creative director: Enon Landenberg
Designer: Eran Jammer, Raviv Mordoch, Gali Erez
Creative idea explanation: We took a 1 Giga pixel picture during the Rihanna concert and made a facebook application in which all of the concert attended (and them only) could tag themselves in it. By that, we override the 50 tags per photo limitation and made the first multi-tagging picture
Headline (eng.): The first multi tagging picture
Programmer: Odelia Talgawker, Ronen Shelomo
Screenwriter: Odelia Talgawker, Ronen Shelomo
Other credits: Project Manager: Gadi Meirson
The Great Invasion of Little Hunger
Group: F Interactive
Subgroup: Social networking and community sites, creative solutions for advergames, virals and branded content
Award: Finalist in group F
Состав Творческой Группы:
Art director: MichaЕ' Sycz, Tomasz WiЕ>niewski
Creative director: Michal Wolniak
Creative idea explanation: The main objective of the campaign was to support Danio, Danoneв_Ts homogenized cheese promotional sales. Danio has a well-known brand hero, and his puppets were added to products in an on-ack promotion. Weв_Tve created a social-media-centered campaign, engaging consumers through almost 15 channels, showing the sales activation as в__The Great Invasion of The Little Hungerв__. Like The War of the Worlds radio adaptation in 1938 caused fits of hysterics among listeners, we caused a hysterics reactions among Polish teenagers by showing the invasion on Facebook. Weв_Tve shown it as an alternate reality game, 6 weeks narration. We told a long story about little creatures who were flooding Poland and tried to conquere it. Invasion had a leader, Little Hunger the Great, a smart and powerful dictator, several commanders like Fidel Gastro or Hungry Harry. More info you can find in a .doc file sent by an email.
Headline (eng.): The Great Invasion of The Little Hunger
Volvo S60: The Blind Preview
Group: F Interactive
Subgroup: Other interactive ads and digital solutions
Award: Finalist in group F
Product and services category: Cars, other vehicles and accessories
Registrant: EURO RSCG 4D
Country: NIZOZEMSKA
Brand name: Volvo
Advertiser: Volvo Cars Corporation
Advertising agency, city: Euro RSCG 4D Amsterdam
Состав Творческой Группы:
Art director: Marco Antonio Morales
Creative director: Bram de Rooij
Creative idea explanation: Images of the entirely reinvented Volvo S60 need to remain secret until its launch, so we came up with an abstract way to provide the public with a vision of the car. Esref Armagnan, a Turkish painter who was born blind, taught himself to draw in perspective. We invited him to experience the S60 by touch and then recreate what he felt on canvas. Over seven days, he reproduces his interpretation of the S60 to show the public what they cannot see. A five-minute documentary narrates this fascinating creative journey at the Volvo Design Centre in Gothenburg.
Headline (eng.): How do we create buzz about a car that no one can see?
Other credits: Copy Writer: Niels Arnbak, Agency Producer: Nicole Siers, Account Director: Jeff Dunlap, Project Manager: Katrin Buckert, Client Contact: Holger Pegelow, Production Company: Great Guns
Project: The Signs
Group: F Interactive
Subgroup: Other interactive ads and digital solutions
Award: Finalist in group F
Product and services category: Sport, entertainment, recreation, leisure
Registrant: SAATCHI&SAATCHI POLAND SP. Z.O.O.
Country: POLJSKA
Brand name: Alan Wake XBOX 360
Advertiser: Microsoft Sp. z o.o.
Advertising agency, city: Saatchi & Saatchi Poland - Saatchi & Saatchi Digital Unit
Состав Творческой Группы:
Art director: Jakub Kempny, Copywriter - MichaЕ' PawЕ'owski
Creative director: Jakub Kempny
Designer: Krzysztof Turek, Karol GГ_reczny
Creative idea explanation: Alternate Reality Game - One of the gaming bloggers girlfriend disappears. The blogger offers 10,000 PLN award for help in investigation and the action begins. The case seems really strange and as time passes it comes more and more creepy... The riddle of four mysterious runes looks like the most important thing to solve but nobody could be sure of anything here. On the path full of the riddles to each symbol internet users were involved in multichannel tasks smoothly blended and combined with a real world. Sometimes you can't be sure if it's only a game...
Headline (eng.): Alternate Reality Game Project: The Signs
Programmer: Krzysztof Latusek, Piotr Rapp
Screenwriter: Krzysztof Latusek, Piotr Rapp
Other credits: Project Leader - Kacper KЕ'os, Social Media Partner - Interactive Solution, Video Production: Toffi Production
Mercedes-Benz Nightview-Email
Group: F Interactive
Subgroup: Other interactive ads and digital solutions
Award: Finalist in group F
Product and services category: Cars, other vehicles and accessories
Registrant: SCHOLZ & VOLKMER GMBH
Country: NEMД_IJA
Brand name: Mercedes-Benz
Advertiser: Daimler AG
Advertising agency, city: Scholz & Volkmer GmbH, Wiesbaden
Состав Творческой Группы:
Creative director: Nicole Holzenkamp
Creative idea explanation: Just because you don't see it, doesn't mean it's not there. This simple text mail demonstrates how Mercedes-Benz Night View Assist works: Read the little story about a night drive and then activate the assistant by simply highlighting the text, pressing STRG+A. You can now read between the lines to get the whole picture. The outcome of the story changes - just like it would have using Night View Assist.
Programmer: Dennis Schwertel (Backend Programming)
Screenwriter: Dennis Schwertel (Backend Programming)
Other credits: Nicole Holzenkamp (Project Direction), Tim Sobczak (Copy & Concept/IA), Donika Lilova (Project Management)
Smaller Than Usual
Group: F Interactive
Subgroup: Other interactive ads and digital solutions
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: LABORATORY IDEAS
Country: MADЕ_ARSKA
Advertiser: Peter Cerny Foundation
Advertising agency, city: Laboratory Ideas KFT, Budapest
Состав Творческой Группы:
Creative director: Alex SzГcnГЎssy, SГЎndor Haszon
Creative idea explanation: The Peter Cerny Foundation's aim is to save prematurely born babies, who are smaller than usual. So we had a small idea for them. We started sending people mails written with a font size that is 'smaller than usual', explaining our support for the foundation in our signature. And ask every recipient to join and do the same for a month. It's like a chain reaction. With every small-letter-mail being sent more and more possible supporters have been involved in our campaign. Campaign cost: smaller than usual. Let's say 0.
Headline (eng.): Smaller than usual.
Other credits: Julia Mrena
Facebook on the streets
Group: F Interactive
Subgroup: Other interactive ads and digital solutions
Award: Finalist in group F
Product and services category: Communication, publications and electronic media
Registrant: SAATCHI & SAATCHI HUNGARY
Country: MADЕ_ARSKA
Brand name: T-Mobile
Advertiser: Magyar Telekom Nyrt LakossГЎgi SzolgГЎltatГЎsok Г_zletГЎg
Advertising agency, city: Saatchi & Saatchi Budapest
Состав Творческой Группы:
Art director: Eric Rainsberry, Andrea Toth
Creative director: Attila Lonkay, Laszlo Nagy
Creative idea explanation: T-Mobile makes it easier to use Facebook on the go with their pre-paid package. So, we demonstrated on the street how easy it is. Weв_Tve built a large Facebook wall for real in downtown Budapest. The update feeds were collated from a real Facebook page that we created online. People who 'liked' the page could leave messages which were drawn onto the ambient wall in real time by our graphic artists. We also streamed a live feed of the ambient wall straight to the Facebook group page online, so you could see your message put up.
Headline (eng.): Facebook on the streets
Programmer: Lab68
Screenwriter: Lab68
Other credits: Future Films
iHobo
Group: F Interactive
Subgroup: Other interactive ads and digital solutions
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: PUBLICIS LONDON
Country: ZDRUЕ_ENO KRALJESTVO
Brand name: Depaul UK
Advertiser: Depaul UK
Advertising agency, city: Publicis London
Состав Творческой Группы:
Art director: Robert Amstell, Matthew Lancod
Creative director: Tom Ewart, Adam Kean
Creative idea explanation: Depaul UK, a charity aiming to keep young people off the streets and hard drugs, needed more donations from affluent, socially-conscious 30-somethings. We put a young homeless person on the iPhone. For 3 days, the fate of iHobo is in your hands. Treated well, he thrives. Un-cared he spirals into decline. Finally, youв_Tre prompted to donate with a revolutionary one-click text mechanism. 5 days after launch, iHobo was the UKв_Ts No.1 most downloaded app, with over 20,000 downloads a day. To date, itв_Ts been downloaded over 400,000 times. Depaul have received 7 times the amount of donations as previous campaigns.
Commodore is not Dead
Group: F Interactive
Subgroup: Other interactive ads and digital solutions
Award: Finalist in group F
Product and services category: Sport, entertainment, recreation, leisure
Registrant: CHANGE INTEGRATED
Country: POLJSKA
Brand name: Event/Silesia Party
Advertiser: Silesia Party
Advertising agency, city: Change Integrated Sp z.o.o, Warsaw
Состав Творческой Группы:
Art director: Tytus Klepacz, Adam Marzec, Rafal Szyja
Creative director: Jakub Korolczuk, Ryszard Sroka, RafaЕ' GГ_rski
Designer: Rafal Szyja
Creative idea explanation: First digital banner on the radio ever
Programmer: Rafal Szyja
Screenwriter: Rafal Szyja
Other credits: Iza Koniarz, designer / Adam Sosnowski, account / Tytus Klepacz, Adam Marzec, copywriters
Find the Red Bull E-shot!
Group: F Interactive
Subgroup: Other interactive ads and digital solutions
Award: Finalist in group F
Product and services category: Food and beverages
Registrant: FRIENDLY DIGITAL ADVERTISING
Country: MADЕ_ARSKA
Brand name: Red Bull Energy-shot
Advertiser: Red Bull Hungary
Advertising agency, city: Friendly Advertising, Budapest
Состав Творческой Группы:
Art director: MiklГ_s Matrai
Creative director: Dani Karanyi
Designer: Zsolt Ihasz
Project manager: Fruzsina Kocsiscsak
Creative idea explanation: The challenge: The challenge was to introduce the features of Red Bullв_Ts new product: Energy shot. It has concentrated energy, it is small, it is not necessary to keep it cold, it is without gas. The agency had to find an interesting and unique way to introduce the new product for the target group. The Solution: The agency has used the mapping feature of YouTube. For following the story the user has to click on the right area of the screen. In five parts the features were introduced. By clicking through the episodes the user has seen one whole story.
Headline (eng.): Find the Red Bull e-shot!
The Mysterious Garden Intervention
Group: F Interactive
Subgroup: Other interactive ads and digital solutions
Award: Finalist in group F
Состав Творческой Группы:
Art director: Robert Dassel
Creative director: Christian Gosch, Markus Rieser
Designer: Robert Dassel
Creative idea explanation: bauMax has a lot of customers with huge gardens. what these gardens need are pools. to show those customers how god their garden with a new pool looks, we sent them an e-mail that linked to herold.at ( Austriaв__s most popular platform for the online search of products, services, companies, addresses, phone numbers, maps and routes. They also provide high quality satellite pictures like google maps.). on this website those potential pool customers found their own garden from the aerial perspective containing a new pool. ainв_Tt that cool? They also had the opportunity to change the shape of the virtual pool and a simple click lead them to bauMax.at where the original pools where offered. view the whole case at: http://www.361degrees.at/gd_baumax_garden_intervention/
Headline (eng.): The Mysterious Baumax Garden-Intervention.
Programmer: Robert Dassel
Screenwriter: Robert Dassel
Endless Racing Game for iPhone
Group: F Interactive
Subgroup: Mobile advertising
Award: Finalist in group F
Product and services category: Corporate and financial
Registrant: NOVOCORTEX
Country: NIZOZEMSKA
Brand name: VV Car Insurance
Advertiser: VrijVerzekerd
Advertising agency, city: Novocortex
Состав Творческой Группы:
Art director: Andrey Dubrovsky, Andrey Finik (Bullet ICP)
Creative director: Serge Fenenko, Ilya Andreyev, Nadia Zelenkova (Novocortex/Red Graphic)
Creative idea explanation: VV Car Insurance repays the purchase price of your car in case of an accident. So you can buy the same car and keep driving. To illustrate this advantage, we developed the Endless Racing Game for iPhone, the favourite smartphone of our target audience. Endless Racing is the first racing game where action moves from one iPhone to another. Players can build an endless race track by connecting their iPhones via Bluetooth.
Programmer: Alexander Zyil, Denis Syrokvash, Dmitry Aksenkin (ScienceSoft)
Screenwriter: Alexander Zyil, Denis Syrokvash, Dmitry Aksenkin (ScienceSoft)
Other credits: Philippe Tschmyr (DrumEcstasy)
WIN2DAY Black Jack City
Group: F Interactive
Subgroup: Mobile advertising
Award: Finalist in group F
Состав Творческой Группы:
Art director: Lukas Handler
Creative director: Thomas Tatzl
Designer: Oliver Cleven, Jan Belik
Creative idea explanation: Luck is wherever you are! We focus on Black Jack в_" one of the most favorite casino games. CityLights transform to supersize cards, the city turns into a gambling table for Black Jack. We display the cards 10, Jack, Queen, King and Ace throughout the city and invite everyone to play. Find two cards forming a black jack, take pictures of them and send these as MMS to win2day. Registered clients get a special bonus: one card is send to them as e-mail в_" so they only have to find one card instead of two in order to take part. Ten participants will win в'¬ 1.000,в_". By this promotion, gambling and fun come right to the people в_" wherever they are!
Headline (eng.): Black Jack City - Grab your mobile and win в'¬ 1.000,в_"!
Other credits: Copywriter: Christiane Sieveking
iHobo/iPhone app
Group: F Interactive
Subgroup: Mobile advertising
Award: Finalist in group F
Product and services category: Public services and social engagements
Registrant: PUBLICIS LONDON
Country: ZDRUЕ_ENO KRALJESTVO
Brand name: Depaul UK
Advertiser: Depaul UK
Advertising agency, city: Publicis London
Состав Творческой Группы:
Art director: Robert Amstell, Matthew Lancod
Creative director: Tom Ewart, Adam Kean
Creative idea explanation: Depaul UK, a charity aiming to keep young people off the streets and hard drugs, needed more donations from affluent, socially-conscious 30-somethings. We put a young homeless person on the iPhone. For 3 days, the fate of iHobo is in your hands. Treated well, he thrives. Un-cared he spirals into decline. Finally, youв_Tre prompted to donate with a revolutionary one-click text mechanism. 5 days after launch, iHobo was the UKв_Ts No.1 most downloaded app, with over 20,000 downloads a day. To date, itв_Ts been downloaded over 400,000 times. Depaul have received 7 times the amount of donations as previous campaigns.
Braun Offroad Rally
Group: F Interactive
Subgroup: Gamevertising
Award: Finalist in group F
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: BBDO RUSSIA GROUP
Country: RUSIJA
Brand name: Braun Shavers
Advertiser: Procter&Gamble
Advertising agency, city: BBDO Russia Group, Moscow
Состав Творческой Группы:
Art director: Denis Lapshinov
Creative director: Mihai Coliban
Designer: Maxim Demkin, Zero Interactive Agency
Project manager: Elena Izmalkova, Zero Interactive Agency
Creative idea explanation: Present the Braun Series? Shavers as offroad vehicles & show their key benefits in an entertaining racing game.
Programmer: Pavel Tishkin, Zero Interactive Agency
Screenwriter: Pavel Tishkin, Zero Interactive Agency
Other credits: Denis Eliseev в_" copywriter, BBDO Russia Group, Production: Zero Interactive Agency: Maxim Gorkoun (technical director), Elena Izmalkova (Senior Account Manager), Ivan Zolotukhin (Flash programmer), Dima Petrov (Account Director), Nikolay Fabrika (Creative Director)
06.10.2010
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
