Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: EURO RSCG ZГ_RICH
Country: Е VICA
Brand name: Stop AIDS Campaign
Advertiser: Swiss Health Department
Advertising agency, city: Euro RSCG Group Switzerland, Zurich
Состав Творческой Группы:
Art director: Marietta Albinus
Copywriter: Nemi Gajic
Creative director: Axel Eckstein
Designer: Graphic: Emi Lehmann-Iwasaki
Headline (eng.): too quick to think of condoms?
Director: Frank Devos
Production company: GAP Films
Rollerbabies
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Food and beverages
Registrant: BETC EURO RSCG
Country: FRANCIJA
Brand name: Evian
Advertiser: Danone
Advertising agency, city: BETC EURO RSCG, Paris
Состав Творческой Группы:
Art director: Agnes Cavard, (AD assistant: Gregory Ferembach), Vincent Vella, David Tamayo
Copywriter: ValГcrie Chidlovsky, Pierre Duquesnoy
Creative director: RГcmi Babinet
Account executive: Marielle Durandet, Dominique Verot, Olivier Vigneaux, David Roux, Alexis Thobellem, Catherine ClГcment, Marie-JosГce Cadorette
Creative idea explanation: June 2009 - An international online remix competition of 'Rappers Delight' launched the campaign, followed by 2 viral teasers 'Baby Moonwalk' and 'Baby Breakdance', posted on YouTube and blogs across the world. 3 July 2009 - The Rollerbabies film is launched on the YouTube home pages of the 7 core Evian markets(France, UK, US, Canada, Germany, Japan, Belgium), simultaneously posted on blogs and sent to the press worldwide. From 10 July - To maintain the momentum of the campaign, bonus videos - a Making of, an Interview of the babies - were posted on YouTube, blogs and the evian website. RESULTS *102,000,000 hits for the campaign as a whole *62 million views for the Rollerbabies film *18 million views for the viral teasers and the bonus films *35,000 blog posts. *500,000 fans on Facebook *130,000 comments online. *The Guinness World Record for the most viewed online ad ever.
Music: BETC Music, Music Supervisor: Christophe Caurret
Director: Michael Gracey
Production company: Partizan, TV Producer: Fabrice Brovelli
Jetueunami.com/Ikillafriend.com
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Sport, entertainment, recreation, leisure
Registrant: BETC EURO RSCG
Country: FRANCIJA
Brand name: 13eme Rue
Advertiser: NBC Universal
Advertising agency, city: BETC EURO RSCG, Paris
Состав Творческой Группы:
Art director: Olivier Apers, Christophe Clapier, Ivan Beczkowski
Copywriter: Olivier Apers, Christophe Clapier, Ivan Beczkowski
Creative director: StГcphane Xiberras
Designer: Web development: Silvere MarГcchal, JГcrГcmy Boutier, Abder Zeghoud
Account executive: Raphael De Andreis, Christophe Neyret, Sofiane Ben Chaabane, EugГcnie Valletoux
Creative idea explanation: 13eme Rue is a cable network channel, specializing in crime and investigation entertainment. To attract a young audience, with no media budget, we launched the first online virtual assassination service. You choose a hitman, provide your friend's email and photo, and in a few seconds the website generates and sends your friend a movie-like crime sequence of themselves being assassinated. After a short investigation, if your friend solves whodunnit, you will receive an email informing you that you have been arrested. The campaign reached a record 22 million contacts and over a million assassinations on jetueunami.com after only 6 months: a huge score for a French language only website! This also meant a dramatic audience increase among our designated target: the audience of 13eme Rue increased by 25% among 20-35 year olds.
Music: Sound Production: LGM
Director: Nicolas Benamou
Production company: Dak Tirak, TV Producer: Michel Teicher
Safety Belt
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Cars, other vehicles and accessories
Registrant: SPILLMANN/FELSER/LEO BURNETT
Country: Е VICA
Brand name: Volvo Automobile
Advertiser: Volvo Automobile
Advertising agency, city: Zurich
Состав Творческой Группы:
Art director: Simon Staub
Copywriter: Patrick Suter
Creative director: Martin Spillmann
Mountain Cleaners
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Travel, tourism and transport
Registrant: SPILLMANN/FELSER/LEO BURNETT
Country: Е VICA
Brand name: Switzerland Tourism
Advertiser: Switzerland Tourism
Advertising agency, city: Zurich
Состав Творческой Группы:
Art director: Dana Wirz
Copywriter: Peter Broennimann
Creative director: Martin Spillmann, Peter Broennimann
Getting Ready for the Spotlights
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Sport, entertainment, recreation, leisure
Registrant: VACULIK ADVERTISING, S.R.O.
Country: SLOVAЕ KA
Brand name: Istropolitana Project 2010
Advertiser: Academy Of Performing Arts
Advertising agency, city: Vaculik Advertising, Bratislava
Состав Творческой Группы:
Art director: Peter Hrevus, Bohumil Dohnal
Copywriter: Juraj Vaculik, Simon Skoviera
Creative director: Dejan Galovic, Juraj Vaculik
Photographer/Illustrator: Miro Minarovych
Account executive: Barbora Sykorova
Creative idea explanation: The Istropolitana Project is an international festival of theatre schools that takes place bi-annualy in Bratislava - this year the festival celebrates its 18th anniversary, already. The goal was to attract as many people as possible to the studentsВ_ performances in the theatres. In the campaign we hyperbolized the studentsВ_ preparation for their future professional life in the rays of spotlights.
Headline (eng.): We are getting ready for the spotlights
Director: Roman Valent
Production company: Hitchhiker Films
Pigeons shot Cracow
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Состав Творческой Группы:
Art director: Anita KotliЕ"ska
Copywriter: CzesЕ'aw Plawgo
Creative director: Arkadiusz Pawlik
Designer: Anita KotliЕ"ska
Photographer/Illustrator: Tomasz Augustynek
Account executive: Monika Redlich
Project manager: Monika Redlich
Creative idea explanation: To show Cracow through the eyes of its most famous inhabitants... Cracow pigeons
Headline (eng.): Pigeons shot Cracow
Music: Journey - Kroke, Icarus - Oraz Trapez
Director: Journey - TBWA team, Cracow's pigeons, Icarus - Jerzy Stuhr
Production company: Journey Fik Film, Icarus Mojo
On Being Intresting
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Food and beverages
Registrant: EURO RSCG NEW YORK
Country: ZDA
Brand name: Dos Equis
Advertiser: Heineken
Advertising agency, city: Euro Rscg New York
Состав Творческой Группы:
Art director: Stephen Petronis
Copywriter: Thom Woodley, Catherine Cam, Robert Cuff
Creative director: David Weinstock, Andy Currie, Kevin Jordan
Designer: Andrew Walko, Joy Cheng
Photographer/Illustrator: Joe McHeffey, Paul Denya, Zameer Rehmani, Jason Barbarich
Account executive: Amanda Zalka
Project manager: Account Director: Katy Milmoe, Account Supervisor: Katie Pearson
Creative idea explanation: Using multiple touch-points, we blurred the lines between fact and fantasy, allowing our audience to play along.
Headline (eng.): On Being Intresting
Don't Let Others Decide!
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: DDB BUDAPEST
Country: MADЕ_ARSKA
Brand name: Go Vote Activation
Advertiser: Hungarian Democracy
Advertising agency, city: DDB ReklГЎmГ_gynГ¶ksГcg Kft, Budapest
Состав Творческой Группы:
Art director: Lukasz Brzozowski
Copywriter: Peter Zsembery
Creative director: Peter Tordai
Account executive: Reka Santa
Project manager: Andre Musalf, Hannes Winsberger, PR: Zsuzsanna Kukaj, Tribal DDB: Christophe Hille and Eszter Nagy
Creative idea explanation: At several touch points (on TV online, newspapers, major radio stations and the biggest Hungarian independent festival) we made and showed people experience how it feels if they donв_Tt vote and therefore others decide instead of them. People realized the importance of ther vote. The paricipation int he election was higher than expected.
Production company: Filmpartners
Yellow City
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Communication, publications and electronic media
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Yellow Pages Website
Advertiser: Yellow Pages
Advertising agency, city: Tel Aviv
Состав Творческой Группы:
Art director: Asaf Covo, Shirley Bahar, Ran Cory, Gil Aviyam
Copywriter: Eyal Padan, Sharon Refael, Paul Paszkowski
Creative director: Gideon Amichay, Tzur Golan, Yariv Twig, Amit Gal
Photographer/Illustrator: Menachem Reiss
Account executive: Shiran Chen Barazani
Project manager: Galia Ashri
SDIA Project
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: IZRAEL
Brand name: Aids Task Force
Advertiser: Aids Task Force
Advertising agency, city: Tel Aviv
Состав Творческой Группы:
Art director: Shirley Bahar
Copywriter: Geva Kochba, Nadav Raviv
Creative director: Gideon Amichay, Tzur Golan, Amit Gal, Guy Poreh
Photographer/Illustrator: Eitan Nadel
Account executive: Shiran Chen Barazani, Galia Ashri, Esti Smilg
Creative idea explanation: The Aids Task Force's goal was to get people and teenagers in particular, which had enough of the AIDS issue, to talk about it again. Instead of using radio for its commercial breaks, we aimed for the core of the medium: music content. We decided to harness the power of radio content to help the Israel Aids Task Force. *We strongly suggest viewing the Landing Site: http://www.yri.co.il/aids/2010/03/sdia2/ We created a fictitious band named SDIA, released a song called Going all the way and sent it to all radio stations. Simultaneously we filmed a video clip and opened a Myspace website for the band. Within a short time the song was being played on the radio and the clip was making the rounds. The song was played in coffee shops, was used in a Nokia banner ad and was adopted by the Big Brother TV show as their wake-up theme. On World Aids Day, after the song caught, we revealed the band's secret: SDIA = AIDS (Spelled backwards) And this was the World Aids Day Campaign.
Music: Ran Shem Tov & Shiri Hadar (IZABO), Singer: Roni Alter
Production company: Motion Graphics: Lior Sadeh & Elad Magdasy (LivyatanVisual)
In The Land of Talking
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Communication, publications and electronic media
Registrant: LEO BURNETT SP. Z O.O.
Country: POLJSKA
Brand name: Orange
Advertiser: PTK Centertel
Advertising agency, city: Leo Burnett Warsaw
Состав Творческой Группы:
Art director: Mateusz Goll
Copywriter: Natalia Dudek
Creative director: Pawel Heinze, Krzysztof Iwinski
Designer: Mateusz Goll
Photographer/Illustrator: Mateusz Goll
Account executive: Jacek Osadnik, Aleksandra Zablocka, Katarzyna Epa, Agnieszka Sadowska, Bartlomiej Dylinski
Creative idea explanation: For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world, in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with.
Headline (eng.): Time is a friend at Orange.
Director: PaweЕ' Borowski
Production company: Opus Film, Platige Image
Start Thinking Soldier
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: PUBLICIS LONDON
Country: ZDRUЕ_ENO KRALJESTVO
Brand name: British Army Recruitment
Advertiser: British Army/COI
Advertising agency, city: Publicis London
Состав Творческой Группы:
Art director: Matthew Anderson, Steve Nicholls
Copywriter: Matthew Anderson, Steve Nicholls
Creative director: Tom Ewart, Adam Kean
Creative idea explanation: How do you convince a typical 17-year-old that the army is a great career? Talk to them in a language they understand в_" gaming. The TV campaign, shot in the style of a в__first-person shooterв_T, took the viewer on a mission. The correct answer to a task at the end of each spot unlocked more levels to the mission online. The user then took control of the action. Moving seamlessly between gaming and real footage, would-be recruits were put through a series of challenges and the best competitors were invited to meet the army and compete for real.
Director: Michael Geoghegan
Production company: Spank Films
The Megane Experiment
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Cars, other vehicles and accessories
Registrant: PUBLICIS LONDON
Country: ZDRUЕ_ENO KRALJESTVO
Brand name: Megane
Advertiser: Renault UK Ltd
Advertising agency, city: Publicis London
Состав Творческой Группы:
Art director: Robert Amstell
Copywriter: Matthew Lancod
Creative director: Tom Ewart, Adam Kean
Director: Henry Alix
Production company: Smuggler
Hunger Strike Against Hunger
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: LEO BURNETT DOO BEOGRAD
Country: SRBIJA
Brand name: Humanitarian organization в__Food for allв__
Advertiser: B92
Advertising agency, city: Leo Burnett Belgrade
Состав Творческой Группы:
Art director: Zarko Veljkovic & Dusan Cezek
Copywriter: Bozidar Cvetkovic & Veljko Golubovic
Creative director: Anja Radulovic / Associate Creative Director: Veljko Golubovic
Account executive: Marina Matekovic, Marija Hajdarevic, Nadja Dimitrijevic
Project manager: Sonja Milovic
Creative idea explanation: More than 500.000 people in Serbia are starving. Authorities know, but donв_Tt act or talk about hunger. That is why we created Hunger Strike against Hunger. We invited people to restrain from food on World Food Day. An act created to make Serbia aware of hunger problem, wake up solidarity and raise pressure through public opinion. The strike raised great awareness and provoked strong political and social debates, resulting in 676.280 people and 350 companies that joined the strike, over 2.000 tons of food donations, more than 463.246 EUR of earned media, and strong government action-plans to solve the hunger issue.
Headline (eng.): Hunger strike against hunger
Ni Putes Ni Soumises - Doyouchat.com (Integrated campaign)
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: PUBLICIS CONSEIL
Country: FRANCIJA
Brand name: Feminist movement
Advertiser: Ni Putes Ni Soumises
Advertising agency, city: Publicis Conseil/Publicis Net, Paris
Состав Творческой Группы:
Art director: Philippe Boucheron
Copywriter: Patrice Lucet
Creative director: Veronique Sels
Account executive: Emmanuelle Henry
Project manager: Veronique Sels
Director: Emmanuel Jespers
Production company: Bingo family productions
Exotica Valentine Make a Move
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Retail
Registrant: LEO BURNETT MENA
Country: LIBANON
Brand name: Flower shop
Advertiser: Exotica
Advertising agency, city: Leo Burnett, Beirut
Состав Творческой Группы:
Art director: Natasha Maasri, Caroline Farra, Wissam Matar
Copywriter: Rana Khoury, Salem Habbous, Fatima Merhi
Creative director: Bechara Mouzannar
Photographer/Illustrator: Bachar Srour
Project manager: Carol Isabella Hanna
Creative idea explanation: In Lebanon, it is a well-known fact that we have 6 women for every man. Since Exotica, Lebanonв_Ts leading flower shop chain, is all about в__Make a differenceв__, we wanted to make a real difference by trying to help every single woman secure a Valentine this year. Why not take matters, and your own happiness, into your own hands? After all, в__fortune favors the braveв__! The campaign was highly integrated on 6 groups, establishing a very strong brand presence, and connecting with the target audience on several platforms.
Headline (eng.): Make a move
Together '89-'09
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: DDB WARSZAWA
Country: POLJSKA
Brand name: Social Campaign
Advertiser: Together '89 Initiative represented by Fundacja Projekt: Polska
Advertising agency, city: DDB Warsaw for Agencies Coalition: DDB, Tribal DDB, BNA, RC2, Value Media
Состав Творческой Группы:
Art director: Maciej Waligora/Filip Berendt
Copywriter: Filip Berendt/Maciej Waligora
Creative director: Marcin Mroszczak/Darek Zatorski
Project manager: Adam Szlapka - Secretary of Fundacja Projekt: Polska
Creative idea explanation: We created vision of the word together and developed it into communication ideas. We designed the logo. We began to build community around www.razem89.pl. We printed most of the materials and we secured some of the free media. Over 150 NGO's joined the Together'89 (Razem'89) initiative. As the first step of communication strategy, we managed to convince 18 of the best Polish celebrities - journalists, artists, actors, singers, sportsmen and talk show hosts etc. to participate in the TV commercial launching the initiative to the Poles.
Production company: Cut Cut Warsaw
Samusocial - Being a homeless (Integrated campaign)
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: PUBLICIS CONSEIL
Country: FRANCIJA
Brand name: Charity Organization
Advertiser: Samusocial
Advertising agency, city: Publicis Conseil/Publicis Net, Paris
Состав Творческой Группы:
Art director: Quentin Schweitzer (Publicis Conseil)
Copywriter: Daniel Chandler, Veronique Sels (Publicis Conseil)
Creative director: Veronique Sels (Publicis Conseil)
Account executive: Publicis Conseil: Jean-Patrick Chiquiar/Emmanuelle Henry/Debora Guarachi
Project manager: Veronique Sels (Publicis Conseil)
Director: Gabriel Malaprade
Production company: Marcassin/TV Production: WAM (Timothe Rosenberg, Pierre Marcus)
Tailor Made Tariffs
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Communication, publications and electronic media
Registrant: YOUNG & RUBICAM PRAHA
Country: Д_EЕ KA
Brand name: Telecomunication / Vodafone
Advertiser: Vodafone
Advertising agency, city: Y&R Brands
Состав Творческой Группы:
Creative idea explanation: Mobile operators talk about freedom and communicate flexibility heavily for many years, so we were presented by Vodafone with a tremendous challenge, to communicate a truly unique change in the mobile category, which the unique benefit was again freedom, so how could we be different and challenge the competition with something they can't beat but still using the old freedom/flexible message. This new tailor made tariffs allows the customer to customise their plan, they can downgrade, upgrade or freeze their account, even create specific bundles that fit only to their needs, everything without any additional cost. The campaign introduction raised the issue of customers adapting to the pre-sets of mobile corporations, while the second part challenges the competition with phone calls to their customer service, as customers want to deal with very specific problems.
Director: Michal Zabka
Production company: Animation People, Furia
Skunk girl - an anti-smoking fashion brand
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: HASAN & PARTNERS
Country: FINSKA
Brand name: Skunk Girl. Anti-smoking among youth
Advertiser: Cancer Society of Finland
Advertising agency, city: Hasan & partners, Helsinki
Состав Творческой Группы:
Art director: Anne Kukkohovi, Marcus Nieminen
Copywriter: Timo Iivari
Creative director: Eka Ruola
Designer: Tiia Vanhatapio
Project manager: Antti Zetterberg, Anne Kotaluoto
Creative idea explanation: Task: make smoking less fashionable among young women. Challenge: The global tobacco industry uses the fashion world as a marketing tool. The solution: The Cancer Society of Finland created a genuine fashion brand for spreading an anti-smoking message. A line of designer clothes and cosmetics was sold in major department and fashion stores.
Director: Teemu Nikki
Production company: It's Alive Prod
Hidden Sound Campaign
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Retail
Registrant: LEO BURNETT
Country: ZDA
Brand name: Alternative Music Shop
Advertiser: Zoo Records
Advertising agency, city: Leo Burnett Hong Kong
Состав Творческой Группы:
Art director: Kenny Ip, Leo Yeung
Copywriter: Joey Chung, Cyrus Ho
Creative director: Connie Lo, Brian Ma, Alfred Wong
Project manager: Matthew Kwan
Creative idea explanation: In Hong Kong, thereв_Ts only entertainment. There is no music industry. Television, radio, and other major channels are dominated by giant record labels. But somewhere in the city, the sound of independent music is hiding, waiting to emerge. Zoo Records is a celebrated alternative music store dedicated to breaking the monopoly of mainstream music, and exposing the public to the world of alternative sound. People who scanned the QR Codes in the animals with their mobiles were rewarded with band info and refreshing new songs. By scanning different parts, they could listen to different songs, exploring all the hidden sounds of the city. They could also buy any of the songs directly from their mobile, as well as share it on Facebook and other social media. We took 14 indie bands, and embedded their songs and profiles into 14 different QR Codes. These were then assembled into the shapes of animals that live hidden in the city, and posted all over Hong Kong.
Photochains
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Sport, entertainment, recreation, leisure
Registrant: LEO BURNETT
Country: ZDA
Brand name: EOS DSLR Cameras
Advertiser: Canon Australia
Advertising agency, city: Leo Burnett Sydney
Состав Творческой Группы:
Art director: Kieran Antill
Copywriter: Michael Canning
Creative director: Executive Creative Directors: Andy DiLallo, Jay Benjamin, Digital Creative Director: Kieran Ots
Photographer/Illustrator: Photographer: Sean Izzard
Account executive: Amanda Quested, Jodi McLeod
Creative idea explanation: Photochains was created by integrating the advertising, live social media network and photographers as one: Our first step was to create a photochain, which we showcased in national television, print and online advertising. This directed people to the photochains website, where they could upload photos to continue the chain we had started. Once online, people could also start their own photochains, or join those created by others. People soon became the medium for the campaign, inviting friends, family and colleagues to join their photochains. As the photochains network grew, we ran real photochains and the photographers who had created them, in our national advertising. This constantly showcased the live network of photochains, integrating the growing community with the advertising itself, as a way to constantly attract a growing audience. Photochains is now growing as its own social media platform, which continues to grow with every photo.
NIKEiD Generator Harajuku
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Retail
Registrant: LEO BURNETT
Country: ZDA
Brand name: Flagship Store
Advertiser: Nike Japan
Advertising agency, city: Beacon Communications K.K.
Состав Творческой Группы:
Art director: Kazz Ishihara
Copywriter: Shuhei Tsuji
Designer: Hiroyasu Kimura of Rhizomatiks, Inc.
Account executive: Satoshi Inoue
Creative idea explanation: Harajuku City is the most colorful in Japan, always flourished with people's identities. Harajuku Lovers, who are fashion savvy and identical, are gathering everyday. Last November, NIKE launched Nike HARAJUKU as their first premium flagship store in Japan. The object is to generate and spread Harajuku color inspirations to drive online & onsite traffic to Nike HARAJUKU. The strategy is From Nike HARAJUKU to the world. This generator was launched on Nike HARAJUKU website & onsite, instantly capturing the colours of you with web cam to transform into your original shoe. You can spread your colour inspiration with online widgets, plus your original sticker availabale at the store. Moreover, you can seamlessly connect to NIKEiD website to customise that same shoe more for purchasing your original pair. From Nike HARAJUKU to the world, this generator continues to spread colour inspirations.
Production company: Root Communications
The Mascherano Case
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Cars, other vehicles and accessories
Registrant: LEO BURNETT
Country: ZDA
Brand name: Diesel Multijet Engine
Advertiser: Fiat
Advertising agency, city: Leo Burnett Argentina, Buenos Aires
Состав Творческой Группы:
Art director: Carmelo Maselli
Copywriter: Luis Sanchez Zinny
Creative director: Pablo Capara, Seto Olivieri
Designer: 3D Designer: Federico Gonzalez Bosque, Web Designer: Alejandra Bravo
Account executive: Hernan Cunado
Project manager: Digital Manager: Gaston Filardi
Creative idea explanation: Fiat was returning to the diesel engines market with a piece equipped with the best technology. And the brief was intended for the greatest possible number of people to learn about that. The strategy was not aimed at a very clear-cut target but rather getting в__everybodyв__ interested in the launch of a new engine. For this it was decided to make use a captain of national football team in a football-loving country. The engine was launched through a traditional campaign and 10 days after, we started a rumour using all available channels saying that an independent journalist discovered that there was a hidden plot behind the engine where the football player Javier Mascherano was involved. For this end, we created a journalist and prepared his blog. The video of the investigation was uploaded there, which claimed that the captain of the national Argentine team was the result of an alleged test run by Fiat in which a Multijet had been installed in his body.
Director: Digital Creative Director: Max Soria
Production company: Agency Producers: Federico Puricelli, Francisco Tanto
Bus
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Corporate and financial
Registrant: LEO BURNETT CO. SRL
Country: ITALIJA
Brand name: Conto Arancio
Advertiser: ING Direct
Advertising agency, city: Leo Burnett , Milan
Состав Творческой Группы:
Art director: Luca Zamboni, Corrado Cardoni
Copywriter: Santiago Saiegh
Creative director: Enrico Dorizza, Sergio Rodriguez (ECD), Corrado Cardoni (CCD)
Account executive: Bruno Borsetto
Creative idea explanation: Happy Clients bringing new clients. The idea comes straight from this insight: anumber of human interactive billboards built around town to let real clientsdialogue with potential clients passing by. No filters, no bank involved, just areal questions/real answers game between real people.We asked real clients to be the actors of our ad because, to say it the ING way:'Our clients ARE our best advertising' the first human billboards normal peopleasking. Real clients answering. The results of this live-performance became ourtv campaign.
Headline (eng.): Ask those who have it already
Music: Jose Bagnarelli - Klint Eastwood a cappella
Director: Giuseppe Capotondi
Production company: Mercurio Cinematografica
Dulux Let's Colour Project
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Household products and maintenance, furnishing and accessories
Registrant: EURO RSCG LONDON
Country: ZDRUЕ_ENO KRALJESTVO
Brand name: Dulux
Advertiser: Dulux
Advertising agency, city: Euro RSCG London
Состав Творческой Группы:
Art director: BrГЎulio Kuwabara, Digital Art Director: Mariana Costa
Copywriter: FГЎbio Abram
Creative director: Fernanda Romano, Digital Creative: Rebecca Campbell
Photographer/Illustrator: Linus Sandgren
Account executive: Ken Mulligan
Music: Jonsi, Universal
Director: Adam Berg
Production company: Stink, Agency producer: Jodie Sibson Potts
06.10.2010
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
