Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Sport, entertainment, recreation, leisure
Registrant: BETC EURO RSCG
Country: FRANCIJA
Brand name: 13eme Rue
Advertiser: NBC Universal
Advertising agency, city: BETC EURO RSCG, Paris
Состав Творческой Группы:
Art director: Olivier Apers, Christophe Clapier, Ivan Beczkowski
Copywriter: Olivier Apers, Christophe Clapier, Ivan Beczkowski
Creative director: StГcphane Xiberras
Designer: Web development: Silvere MarГcchal, JГcrГcmy Boutier, Abder Zeghoud
Account executive: Raphael De Andreis, Christophe Neyret, Sofiane Ben Chaabane, EugГcnie Valletoux
Creative idea explanation: 13eme Rue is a cable network channel, specializing in crime and investigation entertainment. To attract a young audience, with no media budget, we launched the first online virtual assassination service. You choose a hitman, provide your friend's email and photo, and in a few seconds the website generates and sends your friend a movie-like crime sequence of themselves being assassinated. After a short investigation, if your friend solves whodunnit, you will receive an email informing you that you have been arrested. The campaign reached a record 22 million contacts and over a million assassinations on jetueunami.com after only 6 months: a huge score for a French language only website! This also meant a dramatic audience increase among our designated target: the audience of 13eme Rue increased by 25% among 20-35 year olds.
Music: Sound Production: LGM
Director: Nicolas Benamou
Production company: Dak Tirak, TV Producer: Michel Teicher
On Being Intresting
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Food and beverages
Registrant: EURO RSCG NEW YORK
Country: ZDA
Brand name: Dos Equis
Advertiser: Heineken
Advertising agency, city: Euro Rscg New York
Состав Творческой Группы:
Art director: Stephen Petronis
Copywriter: Thom Woodley, Catherine Cam, Robert Cuff
Creative director: David Weinstock, Andy Currie, Kevin Jordan
Designer: Andrew Walko, Joy Cheng
Photographer/Illustrator: Joe McHeffey, Paul Denya, Zameer Rehmani, Jason Barbarich
Account executive: Amanda Zalka
Project manager: Account Director: Katy Milmoe, Account Supervisor: Katie Pearson
Creative idea explanation: Using multiple touch-points, we blurred the lines between fact and fantasy, allowing our audience to play along.
Headline (eng.): On Being Intresting
The Megane Experiment
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Cars, other vehicles and accessories
Registrant: PUBLICIS LONDON
Country: ZDRUЕ_ENO KRALJESTVO
Brand name: Megane
Advertiser: Renault UK Ltd
Advertising agency, city: Publicis London
Состав Творческой Группы:
Art director: Robert Amstell
Copywriter: Matthew Lancod
Creative director: Tom Ewart, Adam Kean
Director: Henry Alix
Production company: Smuggler
Hunger Strike Against Hunger
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: LEO BURNETT DOO BEOGRAD
Country: SRBIJA
Brand name: Humanitarian organization в__Food for allв__
Advertiser: B92
Advertising agency, city: Leo Burnett Belgrade
Состав Творческой Группы:
Art director: Zarko Veljkovic & Dusan Cezek
Copywriter: Bozidar Cvetkovic & Veljko Golubovic
Creative director: Anja Radulovic / Associate Creative Director: Veljko Golubovic
Account executive: Marina Matekovic, Marija Hajdarevic, Nadja Dimitrijevic
Project manager: Sonja Milovic
Creative idea explanation: More than 500.000 people in Serbia are starving. Authorities know, but donв_Tt act or talk about hunger. That is why we created Hunger Strike against Hunger. We invited people to restrain from food on World Food Day. An act created to make Serbia aware of hunger problem, wake up solidarity and raise pressure through public opinion. The strike raised great awareness and provoked strong political and social debates, resulting in 676.280 people and 350 companies that joined the strike, over 2.000 tons of food donations, more than 463.246 EUR of earned media, and strong government action-plans to solve the hunger issue.
Headline (eng.): Hunger strike against hunger
Ni Putes Ni Soumises - Doyouchat.com (Integrated campaign)
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: PUBLICIS CONSEIL
Country: FRANCIJA
Brand name: Feminist movement
Advertiser: Ni Putes Ni Soumises
Advertising agency, city: Publicis Conseil/Publicis Net, Paris
Состав Творческой Группы:
Art director: Philippe Boucheron
Copywriter: Patrice Lucet
Creative director: Veronique Sels
Account executive: Emmanuelle Henry
Project manager: Veronique Sels
Director: Emmanuel Jespers
Production company: Bingo family productions
Samusocial - Being a homeless (Integrated campaign)
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Public services and social engagements
Registrant: PUBLICIS CONSEIL
Country: FRANCIJA
Brand name: Charity Organization
Advertiser: Samusocial
Advertising agency, city: Publicis Conseil/Publicis Net, Paris
Состав Творческой Группы:
Art director: Quentin Schweitzer (Publicis Conseil)
Copywriter: Daniel Chandler, Veronique Sels (Publicis Conseil)
Creative director: Veronique Sels (Publicis Conseil)
Account executive: Publicis Conseil: Jean-Patrick Chiquiar/Emmanuelle Henry/Debora Guarachi
Project manager: Veronique Sels (Publicis Conseil)
Director: Gabriel Malaprade
Production company: Marcassin/TV Production: WAM (Timothe Rosenberg, Pierre Marcus)
Photochains
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Sport, entertainment, recreation, leisure
Registrant: LEO BURNETT
Country: ZDA
Brand name: EOS DSLR Cameras
Advertiser: Canon Australia
Advertising agency, city: Leo Burnett Sydney
Состав Творческой Группы:
Art director: Kieran Antill
Copywriter: Michael Canning
Creative director: Executive Creative Directors: Andy DiLallo, Jay Benjamin, Digital Creative Director: Kieran Ots
Photographer/Illustrator: Photographer: Sean Izzard
Account executive: Amanda Quested, Jodi McLeod
Creative idea explanation: Photochains was created by integrating the advertising, live social media network and photographers as one: Our first step was to create a photochain, which we showcased in national television, print and online advertising. This directed people to the photochains website, where they could upload photos to continue the chain we had started. Once online, people could also start their own photochains, or join those created by others. People soon became the medium for the campaign, inviting friends, family and colleagues to join their photochains. As the photochains network grew, we ran real photochains and the photographers who had created them, in our national advertising. This constantly showcased the live network of photochains, integrating the growing community with the advertising itself, as a way to constantly attract a growing audience. Photochains is now growing as its own social media platform, which continues to grow with every photo.
The Mascherano Case
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Cars, other vehicles and accessories
Registrant: LEO BURNETT
Country: ZDA
Brand name: Diesel Multijet Engine
Advertiser: Fiat
Advertising agency, city: Leo Burnett Argentina, Buenos Aires
Состав Творческой Группы:
Art director: Carmelo Maselli
Copywriter: Luis Sanchez Zinny
Creative director: Pablo Capara, Seto Olivieri
Designer: 3D Designer: Federico Gonzalez Bosque, Web Designer: Alejandra Bravo
Account executive: Hernan Cunado
Project manager: Digital Manager: Gaston Filardi
Creative idea explanation: Fiat was returning to the diesel engines market with a piece equipped with the best technology. And the brief was intended for the greatest possible number of people to learn about that. The strategy was not aimed at a very clear-cut target but rather getting в__everybodyв__ interested in the launch of a new engine. For this it was decided to make use a captain of national football team in a football-loving country. The engine was launched through a traditional campaign and 10 days after, we started a rumour using all available channels saying that an independent journalist discovered that there was a hidden plot behind the engine where the football player Javier Mascherano was involved. For this end, we created a journalist and prepared his blog. The video of the investigation was uploaded there, which claimed that the captain of the national Argentine team was the result of an alleged test run by Fiat in which a Multijet had been installed in his body.
Director: Digital Creative Director: Max Soria
Production company: Agency Producers: Federico Puricelli, Francisco Tanto
Bus
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Corporate and financial
Registrant: LEO BURNETT CO. SRL
Country: ITALIJA
Brand name: Conto Arancio
Advertiser: ING Direct
Advertising agency, city: Leo Burnett , Milan
Состав Творческой Группы:
Art director: Luca Zamboni, Corrado Cardoni
Copywriter: Santiago Saiegh
Creative director: Enrico Dorizza, Sergio Rodriguez (ECD), Corrado Cardoni (CCD)
Account executive: Bruno Borsetto
Creative idea explanation: Happy Clients bringing new clients. The idea comes straight from this insight: anumber of human interactive billboards built around town to let real clientsdialogue with potential clients passing by. No filters, no bank involved, just areal questions/real answers game between real people.We asked real clients to be the actors of our ad because, to say it the ING way:'Our clients ARE our best advertising' the first human billboards normal peopleasking. Real clients answering. The results of this live-performance became ourtv campaign.
Headline (eng.): Ask those who have it already
Music: Jose Bagnarelli - Klint Eastwood a cappella
Director: Giuseppe Capotondi
Production company: Mercurio Cinematografica
Dulux Let's Colour Project
Group: W Advertising campaigns
Subgroup: Advertising campaigns
Award: Finalist in group W
Product and services category: Household products and maintenance, furnishing and accessories
Registrant: EURO RSCG LONDON
Country: ZDRUЕ_ENO KRALJESTVO
Brand name: Dulux
Advertiser: Dulux
Advertising agency, city: Euro RSCG London
Состав Творческой Группы:
Art director: BrГЎulio Kuwabara, Digital Art Director: Mariana Costa
Copywriter: FГЎbio Abram
Creative director: Fernanda Romano, Digital Creative: Rebecca Campbell
Photographer/Illustrator: Linus Sandgren
Account executive: Ken Mulligan
Music: Jonsi, Universal
Director: Adam Berg
Production company: Stink, Agency producer: Jodie Sibson Potts
08.10.2010
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
