Group: A Film
Subgroup: Automotive
Award: Golden Drum Grand Prix
Product and services category: Cars, other vehicles and accessories
Registrant: CHANGE INTEGRATED
Country: POLJSKA
Brand name: Skoda Superb Estate
Advertiser: Skoda Auto Poland
Advertising agency, city: Change Integrated Sp. z o.o., Warsaw
Состав Творческой группы
Art director: Andrzej Ratajczyk
Copywriter: Jan Majle
Creative director: Jakub Korolczuk, Ryszard Sroka
Project manager: Piotr Niemczy+Дski
Creative idea explanation: LetтАЩs enable clients to experience at their homes the comfort of using remotely controlled boot of the new Skoda Superb Estate. We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So we screened two spots simultaneously on the respective channels: one with the boot opened, the other with the boot closed. By changing the channels, viewers could experience the comfort of remotely controlled boot while the ad was being screened. Just as if they were actually at the showroom.
Headline (eng.): Skoda Superb Estate with remotely controlled boot
Director: Andrzej Ratajczyk, Jan Majle
Production company: Film Produkcja
Group: A Film
Subgroup: Corporate advertising
Award: Golden Drum
Product and services category: Public services and social engagements
Registrant: TBWAPHS HELSINKI
Country: FINSKA
Brand name: Young Director Award by CFP-E/Shots
Advertiser: Young Director Award by CFP-E/Shots
Advertising agency, city: TBWAPHS Helsinki
Состав Творческой группы
Art director: Minna Lavola
Copywriter: Mira Olsson
Project manager: Eefje Helmus
Music: Studio De Keuken
Director: Rogier Hesp
Production company: L-A-D-A/Caviar Amsterdam
Other credits: Executive Producer: Jacques Vereecken, Producer: Karen Bruinsma, D.O.P: Steve Walker, Sound: Jasnai Jansen, Gaffer: Joost Meeuwig, Assistant: Sven Kommers, Make-up: Evalotte Oosterop, Editor: Maurik de Ridder, Post Production: Goeroepost Media, Production AD: Margit Mardisalu, Client's Representatives: President of CFP-E Fran+зois Chilot, Hannes Marten Jakobsen
Product and services category: Food and beverages
Registrant: ADVERTISING ASSOCIATION VOSKHOD
Country: RUSIJA
Brand name: Cherkashin meat factory
Advertiser: Cherkashin and Partner meat factory
Advertising agency, city: Voskhod, Yekaterinburg
Состав Творческой группы
Art director: Vladislav Derevyannykh
Copywriter: Aleksandr Parkhomenko, Evgeny Primachenko
Creative director: Andrey Gubaydullin
Photographer/Illustrator: Alexey Horoshko
Creative idea explanation: Polar workers are missing their home and of course home-made food. All that they have is cereal. But they found the way to eat it with plesure. You just need to imagine that you are eating something really tasty. Like Cherkashin baked meat that has real home made taste
Director: Vitaly Kokoshko
Production company: Kinograf
Состав Творческой группы
Art director: Sebastian Kaufmann, Tolga Buyukdoganay
Copywriter: Eva Sommeregger
Creative director: Rosa Haider, Tolga Buyukdoganay
Creative idea explanation: This virally inspired film was developed to showcase the anti-shake function of the Leica D-Lux 4 camera. The film shows a barman making an impossible shake while mixing, making the viewer curious about the reason. The product claim comes as a reward at the end for the viewer.
Headline (eng.): Anti-Shake Video Function. The new Leica D-Lux 4.
Music: and Sound Studio: Soundfeiler
Director: and Cinematographer: Martin Bauer
Production company: Demner, Merlicek & Bergmann , Special effects: Friendly Fire
Other credits: Agency Producer: Albert Waaijenberg, Graphics: Stefan Kopinits, Account Manager: Moana Merzel
Group: A Film
Subgroup: Health & beauty
Award: Silver Drum
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: SAATCHI & SAATCHI ROMANIA
Country: ROMUNIJA
Brand name: Voltaren
Advertiser: Novartis Romania
Advertising agency, city: Saatchi & Saatchi, Bucharest
Состав Творческой группы
Art director: Ionut Vlad
Copywriter: Andreea Bagita
Creative director: Jorg Riommi
Project manager: Alexandra Ivan
Creative idea explanation: A sports commentator gets a stiff neck while commenting a football game and he goes on with his comments, though he can only see one part of the pitch.
Director: Lawrence Jacomelli
Production company: Pimpfilm, Saga Film
Other credits: Agency Producer: Monica Garbur, Postproduction: Chainsaw Europe, Edit: Mihai Codleanu, Sound Design: Stefan Crisan, Andrei Ciubuc, Account Execeutive: Liana Petrascu
Group: A Film
Subgroup: Health & beauty
Award: Silver Drum
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Registrant: NEXT ADVERTISING SRL
Country: ROMUNIJA
Brand name: Bioflu
Advertiser: Biofarm
Advertising agency, city: Next Advertising, Bucharest
Состав Творческой группы
Art director: Adrian Rosu
Copywriter: Adrian Dragan
Creative director: Liviu David
Photographer/Illustrator: Sandor Tarko
Creative idea explanation: Don't get used to the symptoms of colds and flu. Bioflu gives you fast relief.
Headline (eng.): Get rid of the flu, before you get used to it. Bioflu. Fast relief from colds and flu.
Director: David Popescu
Production company: Reload Film
Group: A Film
Subgroup: Leisure, entertainment, culture & education
Award: Silver Drum
Product and services category: Sport, entertainment, recreation, leisure
Entry Series: Football fans
Registrant: FUTURA DDB D.O.O.
Country: SLOVENIJA
Advertiser: Prva liga
Advertising agency, city: Futura DDB d.o.o.
Состав Творческой группы
Art director: Andra+- Fila-Н
Copywriter: Sa+бo Petek
Creative director: Zoran Gabrijan
Project manager: Maja Birsa
Production company: VPK
Group: A Film
Subgroup: Communication products & services
Award: Silver Drum
Product and services category: Communication, publications and electronic media
Registrant: LEO BURNETT ATHENS
Country: GR-МIJA
Brand name: Conn-X
Advertiser: Greek Telecommunications Organization (OTE SA)
Advertising agency, city: Leo Burnett Athens
Состав Творческой группы
Art director: N. Adriopoulos/ P.Godenopoulos/ V. Papadopoulos
Copywriter: V. Klisouras / A.Dimitroulas
Creative director: Giannis Sorotos
Director: Scott Corbett
Production company: Boo Productions
Group: A Film
Subgroup: Internet films
Award: Silver Drum
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Entry Series: School of Date
Registrant: OGILVY RUSSIA
Country: RUSIJA
Brand name: Gillette Venus Embrace
Advertiser: Procter & Gamble
Advertising agency, city: Ogilvy Group Russia, Moscow
Состав Творческой группы
Art director: Maria Alexandrova
Copywriter: Vladimir Kochurkov
Creative director: Carl Le Blond
Project manager: Anna Timofeeva
Creative idea explanation: In March of 2009 Venus brand has launched in the market new Venus Embrace тАУ the first 5 blade razor for women. New razor with blades surrounded by a ribbon of moisture provides for a smoothest glide on the skin and lets you to be even closer to the ones you love. The idea was to create three viral videos on the subject of Dating and How Not to Screw Up Your Date that would lead you to the brand website www.school-of-date.ru. The videos position Venus Embrace as the necessary element of getting ready for the date with the one you love. It was very important to make videos look like home style, user generated videos to gain trust of the young audience.
Headline (eng.): Happy with your razor?
Director: Roman Zhyrnih
Production company: Filmservice
Other credits: Dmitry Nikonorov - Producer, Ilia Korneev (Affect) - Creative Director, Pavel Kapinos (Filmservice)- Camera Director, Olga Anosova (Filmservice) - Executive Producer
Group: A Film
Subgroup: Internet films
Award: Silver Drum
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Entry Series: School of Date
Registrant: OGILVY RUSSIA
Country: RUSIJA
Brand name: Gillette Venus Embrace
Advertiser: Procter & Gamble
Advertising agency, city: Ogilvy Group Russia, Moscow
Состав Творческой группы
Art director: Maria Alexandrova
Copywriter: Vladimir Kochurkov
Creative director: Carl Le Blond
Project manager: Anna Timofeeva
Creative idea explanation: In March of 2009 Venus brand has launched in the market new Venus Embrace тАУ the first 5 blade razor for women. New razor with blades surrounded by a ribbon of moisture provides for a smoothest glide on the skin and lets you to be even closer to the ones you love. The idea was to create three viral videos on the subject of Dating and How Not to Screw Up Your Date that would lead you to the brand website www.school-of-date.ru. The videos position Venus Embrace as the necessary element of getting ready for the date with the one you love. It was very important to make videos look like home style, user generated videos to gain trust of the young audience.
Headline (eng.): Happy with your razor?
Director: Roman Zhyrnih
Production company: Filmservice
Other credits: Dmitry Nikonorov - Producer, Ilia Korneev (Affect) - Creative Director, Anna Timofeeva - interactive account manager
Group: A Film
Subgroup: Internet films
Award: Silver Drum
Product and services category: Personal care, health, fashion, cosmetics, luxury goods
Entry Series: School of Date
Registrant: OGILVY RUSSIA
Country: RUSIJA
Brand name: Gillette Venus Embrace
Advertiser: Procter & Gamble
Advertising agency, city: Ogilvy Group Russia, Moscow
Состав Творческой группы
Art director: Maria Alexandrova
Copywriter: Vladimir Kochurkov (Affect)
Creative director: Carl Le Blond
Project manager: Anna Timofeeva
Creative idea explanation: In March of 2009 Venus brand has launched in the market new Venus Embrace тАУ the first 5 blade razor for women. New razor with blades surrounded by a ribbon of moisture provides for a smoothest glide on the skin and lets you to be even closer to the ones you love. The idea was to create three viral videos on the subject of Dating and How Not to Screw Up Your Date that would lead you to the brand website www.school-of-date.ru. The videos position Venus Embrace as the necessary element of getting ready for the date with the one you love. It was very important to make videos look like home style, user generated videos to gain trust of the young audience.
Headline (eng.): Happy with your razor?
Director: Roman Zhyrnih
Production company: Filmservice
Other credits: Dmitry Nikonorov - Producer, Ilia Korneev (Affect) - Creative Director, Anna Timofeeva - interactive account manager
10.10.2010
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
