Year/ID: 2011 / A01012G11 Group: A Film Subgroup: A01 Food
Product and services category: Nuts Trio Registrant: ADVENTA LOWE Country: UKRAINE Brand name: Nestle Advertising agency, city: Adventa Lowe, Kiev Art director: Vladimir Kuchmarenko, Stas Kachanovsky Copywriter: Eugene Pakhmutov, Andrew Yarynich Creative director: Olexiy Pasichnyk Director of Photography: Fraser Taggart Director: Charley Stadler Production company: Radioactive Film Other credits: Account team: Andrew Bezruchenko; Account manager: Darya Zvazhiy; Planner: Kirill Skikevitch; tv producer: Victor Firsanov
Creative idea explanation: The idea of video lays in the fact that Nuts Trio, as usual Nuts, squirrels like very much. Our hero, a guy who has squirrels instead of hands. He can not try these pills, because his hands-squirrels always eat them before.
Year/ID: 2011 / A01021G11 Group: A Film Subgroup: A01 Food
Product and services category: Meat factory Registrant: VOSKHOD Country: RUSSIA Brand name: Kungur meat factory Advertising agency, city: Voskhod, Yekaterinburg Art director: Vladislav Derevyannykh Copywriter: Evgeny Primachenko, Aleksandr Parkhomenko, Aleksandr Ragozin Creative director: Andrey Gubaydullin Director of Photography: Dmitry Yurikov Director: Maksim Ksyonda Production company: Kinograf Other credits: Produced by Vitaly Kokoshko
Creative idea explanation: Kazan is a city of which you have surely heard. Kazan, also known as the Third Capital of Russia, is home to over one million people. Kungur is a small town nobody would have heard about, if the Kungur meat factory had not begun selling its sausages in Kazan. And the question was - how can we make this new product a favourite of the residents of the Third Capital? We turned to TV commercials, wherein we decided to portray Kungur as a village unspoiled by civilization, where life is simple and natural. However, we still had to convince the citizens of Kazan that the delivery of meat products from Kungur happens quickly, keeping the products fresh. To shorten the perceived distance between Kazan and Kungur, a media campaign was launched. Commercials were aired in which residents of Kungur watched Kazan's news on TV. The news anchor delivered news items on the main event of the day. In order to do this, we recorded new soundtracks to videos every day. For example, on July 27, when Kazan's Rubin beat Dinamo Kiev in the Champions League, the video about it was aired. And on July 28, when a record number of weddings were held in Kazan, we aired a news video covering this, too. As a result, over one month, over 20 videos have been aired, featuring 20 relevant news events from the day they happened. By the end of this campaign, the Kungur meat factory had captured eight per cent of the highly competitive market in Kazan. Interestingly, during this period, the number of tourists visiting Kungur increased. But we do not claim that this is due to our advertising.
Year/ID: 2011 / A02015G11 Group: A Film Subgroup: A02 Drinks
Product and services category: Budweiser Budvar Registrant: KASPEN / JUNG V. MATT Country: CZECH REPUBLIC Brand name: Budweiser Budvar Advertiser: Budejovicky Budvar, national corporation Advertising agency, city: Kaspen / Jung von Matt a.s., Prague Art director: Tomas Vesely, Troy Palmer Copywriter: Daniel Fris Creative director: Lester Tullett Director of Photography: Mark Bliss Project manager: Lubos Jahoda Director: Michael Wong Production company: Bistro Films Creative idea explanation: Budweiser Budvar is a sponsor of Czech ice hockey.To connect with Czech hockey fans who generally find sponsors of their favorite sport just an annoyance, we wanted to connect Budweiser Budvar with the huge emotions Czechs have for their ice hockey. And make them feel proud of their sport. This 40 second TV is built on the insight that victory in ice hockey is powerful enough to change you, to make you do things you normally wouldn't do.Eg in everyday life you would never sing with a crowd but if we win ice hockey you would and do.
Year/ID: 2011 / A02020G11 Group: A Film Subgroup: A02 Drinks
Product and services category: Beer Registrant: NOBLE GRAPHICS CREATIVE STUDIO Country: BULGARIA Brand name: Shumensko Advertiser: Carlsberg Bulgaria Advertising agency, city: Noble Graphics Creative Studio, Sofia Art director: Mihail Naydenov Copywriter: Victor Vidas Creative director: Chavdar Kenarov, Marsel Levi Director of Photography: Vladimir Mihaylov Project manager: Vera Svarc Director: Stoyan Radev Production company: Noble Action Team Other credits: Bubustudio - Postproduction
Creative idea explanation: Shumensko is one of the oldest Bulgarian beers dating back to 1882. Beer is usual perceived as a "social lubricant". We present Shumensko as The Social Network of Bulgaria since 1882.
Year/ID: 2011 / A02021G11 Group: A Film Subgroup: A02 Drinks
Product and services category: Bergenbier Registrant: LEO BURNETT & TARGET SA Country: ROMANIA Brand name: Bergenbier Unfiltered Advertiser: Bergenbier S. A. Advertising agency, city: Leo Burnett & Target SA, Bucharest Art director: Florina Moisi Copywriter: Irina Becher Creative director: Tudor Cuciuc, Carmen Tiderle Project manager: Petronela Ionescu, Angela Teodorescu Creative idea explanation: Concept:Since men are more of a un-complicated, straight-forward, "unfiltered" nature, Bergenbier Unfiltered from Wheat chose to show things just the way men would like them: "unfiltered".Short description of the work:In a bar, a young man notices a very pretty lady at the counter. And things happen like in an ideal world for men: the young woman starts telling him, without hesitation and very honestly, exactly what he needs to know to get to her. A situation in which any man would prefer such an "unfiltered" way of interaction.
Year/ID: 2011 / A02025G11 Group: A Film Subgroup: A02 Drinks
Product and services category: Atta Drinkero Entry Series: ?tt?. Cocktail In A Can. Registrant: KING HELSINKI Country: FINLAND Brand name: Atta Drinkero Advertiser: Oy Hartwall Ab Advertising agency, city: King, Helsinki Art director: Viljami Kukkonen Copywriter: Tommi Solehmainen Director of Photography: Jarkko T. Laine Project manager: Sami Huiko Director: Jani Volanen Production company: Filmiteollisuus Other credits: Talent: Kristian Valen
Creative idea explanation: Films are, as if, failed takes from the commercial film shootig - thanks to uncompromising actor. A guy (some might say gay even though we never said do) is presenting a new product for the film camera. No matter what the director is asking, this presenter tells his own opinions about the product. This is exactly what Atta brand stands for. Being outspoken and true to yourself. No matter what. This turned out to be the boldest and most unique and noticed commercial in Finnish national tv in 2010. It hit the target group hard and was a record breaking product launch.
Year/ID: 2011 / A02026G11 Group: A Film Subgroup: A02 Drinks
Product and services category: Atta Drinkero Entry Series: ?tt?. Cocktail In A Can. Registrant: KING HELSINKI Country: FINLAND Brand name: Atta Drinkero Advertiser: Oy Hartwall Ab Advertising agency, city: King, Helsinki Art director: Viljami Kukkonen Copywriter: Tommi Solehmainen Director of Photography: Jarkko T. Laine Project manager: Sami Huiko Director: Jani Volanen Production company: Filmiteollisuus Other credits: Talent: Kristian Valen
Creative idea explanation: Film are, as if, failed takes from the commercial film shootig - thanks to uncompromising actor. A guy (some might say gay even though we never said do) is presenting a new product for the film camera. No matter what the director is asking, this presenter tells his own opinions about the product. This is exactly what Atta brand stands for. Being outspoken and true to yourself. No matter what. This turned out to be the boldest and most unique and noticed commercial in Finnish national tv in 2010. It hit the target group hard and was a record breaking product launch.
Year/ID: 2011 / A03001G11 Group: A Film Subgroup: A03 Household maintenance
Product and services category: Laundry detergent Registrant: EURO RSCG ISRAEL Country: ISRAEL Brand name: Colon 101 Advertiser: Reckitt Benckiser Advertising agency, city: Euro Israel RCSG Art director: Ben Sever Copywriter: Ilan Nachmias/Yiftach Chozev Creative director: Ben Sever Project manager: Dana Caro Music: sound: soundhouse Director: Adam Sanderson Production company: Shosi & Udi Other credits: Account director: Einat Danon/ Account executive: Yael Eichnowald Planner: Dr. Uri Oren, Pnina Wiesman
Creative idea explanation: Colon 101 is advertising the fact that 101 different types of stains can be treated using this cleaning agent. You ask how on earth there could be that many types os stains? Well see for yourself...
Year/ID: 2011 / A04001G11 Group: A Film Subgroup: A04 Furnishings & electronic equipment
Product and services category: Windows system Registrant: NEXT ADVERTISING SRL Country: ROMANIA Brand name: QFort Advertiser: Casa Noastra Advertising agency, city: Next Advertising Copywriter: Mihaela Stefanica Creative director: Liviu David Director of Photography: Gabor Tarko Project manager: Wanda Podgurschi Director: Liviu David Production company: Reload Film Creative idea explanation: No matter how many times life makes you open and close them, the QFort windows were designed to resist. Text: "Love comes and goes. QFort resists. Resists. Resists."
Year/ID: 2011 / A04002G11 Group: A Film Subgroup: A04 Furnishings & electronic equipment
Product and services category: Soundproof windows Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: StroyMaster Advertising agency, city: BBDO Russia Group, Moscow Copywriter: Luis Tauffer, Andres Vergara, Maxim Kolyshev Creative director: Luis Tauffer, Andres Vergara Director: Maxim Kolyshev Other credits: Boris Anisonyn - agency producer, Anna Medvedeva and Olga Yankevich - producer, Vadim Kolosov - Apollo Music Sound Design/Arrangement, Yana Khaymovskaya - post production, Boris Lutsyuk - Piastro - Vfx Animation, Ekaterina Konovalova and Christina Maslova - account manager, Vladimir Bashta - cinematographer, Vladimir Bashta - director of photography, First Ad, Julia Zherdina - other credits
Creative idea explanation: We see a man sleeping soundly in his bed. Through the window reflection we can observe a huge construction site working. Sounds from tractors and engines are increasing in volume. Our sleeping man starts looking bothered. Suddenly a big bang sound is heard from the construction. Our sleeping man wakes up. He looks around the room and slaps his two hands to kill a flying Moskito. Packshot: Stroy Master Windows. Soundproof.
Year/ID: 2011 / A05002G11 Group: A Film Subgroup: A05 Health, beauty & fashion
Product and services category: Old Spice Bahamas Registrant: SAATCHI & SAATCHI RUSSIA Country: RUSSIA Brand name: Old Spice Advertiser: Procter & Gamble Advertising agency, city: Saatchi & Saatchi Russia,Moscow Art director: Michael Loskutov Copywriter: Anton Demakov Creative director: Stuart Robinson Creative idea explanation: How do you make a cinema ad for a new Old Spice variant without the cost of making a cinema ad? You have a live feed of the patrons in the cinema and project it on the screen. Free talent. You then swamp them in a refreshing virtual wave of Old Spice Bahamas. Each cinema had their own programmed wave and each sitting at each session provided the unique talent who could interact with the virtual wave as it passed over them. All done while keeping their popcorn dry.
Year/ID: 2011 / A06011G11 Group: A Film Subgroup: A06 Automotive
Product and services category: Ducato Registrant: LEO BURNETT - ISTANBUL Country: TURKEY Brand name: Fiat Advertiser: Fiat Advertising agency, city: Leo Burnett Istanbul, Istanbul Art director: Selim Unlusoy Copywriter: Selcuk Akyuz Creative director: Executive creative director Idil Akoglu Ergulen, creative director Guven Haktanir Director of Photography: Engin Ozkaya Project manager: Mehmet Numanoglu Director: Organ Toroman Production company: Offline Other credits: Oyku Yardim, Beyhan Senyuva, Ozgun Ozkalay
Creative idea explanation: Fiat Ducato is the most spacious vehicle in it's class. When Fiat asked us to promote this vehicle having almost no budget at all, we had to find the most simply way to communicate this this feature. So we agreed on showing this using a simple sound effect. Sales figures tells us, it worked perfectly.
Product and services category: Lexus Registrant: SAATCHI & SAATCHI ROMANIA Country: ROMANIA Brand name: Lexus Advertiser: Toyota Romania Advertising agency, city: Saatchi & Saatchi, Bucharest Art director: Alina Zaharescu Copywriter: Ana-Maria Taralunga Creative director: Jorg Riommi Project manager: Catrinel Manolescu, Simona Miron, Ioana Ionescu Director: Concrete Production company: Saga Film / Chainsaw Other credits: AV Producer: Monica Garbur / Editor: Mihai Codleanu / Sound Design: Andrei Ciubuc
Creative idea explanation: Kids love to reproduce sounds and they know quite a few. But they can only do the sounds they're familiar with. That's why a little boy, who has only been driven around in Lexus CT 200h, the most silent car in the category, wouldn't know what noise does a car.
Year/ID: 2011 / A08001G11 Group: A Film Subgroup: A08 Leisure, entertainment, culture & education
Product and services category: Reed Messe Wien Registrant: OGILVY & MATHER GMBH Country: AUSTRIA Brand name: Model Makers Fair Advertiser: Ogilvy and Mather Advertising agency, city: Ogilvy and Mather, Vienna Art director: Renate Stoica, Heinz Ploder Copywriter: Michael Rittmannsberger Creative director: Gerd Schulte-Doeinghaus Director: Michael Rittmannsberger Production company: Michael Rittmannsberger Creative idea explanation: Concept / Implementation: Austria is one of the last countries that actually still has programme closedown. At the end of its regular progamme schedule, the Viennese channel W24 airs "NightTracks," which shows outdoor stretches of the Viennese Tram and Underground network - and that with surprising popularity: Late every evening viewers are mesmerised by stretches of tracks, railway bridges and signals boxes. We decided to take advantage of this format and created a two minute film promoting the Model-Makers Fair to be aired on "Night Tracks". Relevance: Despite the late hour viewing, "Night Tracks" has a large number of followers: Train fans, who experience the world from the viewpoint of the train driver - and who also happen to fit 100% within our target group. Therefore, the ideal chance to awaken the inclination to visit the Fair in the week before the event.
Year/ID: 2011 / A08002G11 Group: A Film Subgroup: A08 Leisure, entertainment, culture & education
Product and services category: Anim'Est Registrant: OGILVY ROMANIA Country: ROMANIA Brand name: Anim'Est Advertiser: Este'N'Est Advertising agency, city: Ogilvy Romania, Bucharest Art director: Ionut Coanda Copywriter: Cristina Calota Creative director: Albert Nica, Dani Macarie Creative idea explanation: Anim'est is the only Romanian Animated Film Festival and one of the most important contests of the kind in Central and Eastern Europe.Played with full box offices, the festival reunites most of animation's peers from Romania and abroad and a flattering list of sounding names awarded at festivals such as Cannes and Annecy. 'The Train' is a story of how animation happens when you go for a piss on a Romanian train. Take one of those old blue Romanian trains (still used to travel between small cities), have a pee and take a look down the toilet bowl: you never know what you can see there.
Year/ID: 2011 / A08006G11 Group: A Film Subgroup: A08 Leisure, entertainment, culture & education
Product and services category: Young Director Award by CFP-E/SHOTS Registrant: TBWA\PHS HELSINKI Country: FINLAND Brand name: Yound Director Award Advertiser: CFP-E Advertising agency, city: TBWA\PHS, Helsinki Art director: Minna Lavola Copywriter: Mira Olsson Project manager: Hannes Morten Director: Ben Brand Production company: CAVIAR/L-A-D-A Amsterdam Other credits: President CFP-E: Francois Chilot; Producers: Jasques Vereecken, Karen Bruinsma; D.O.P: Stewe Walker; Editor/Sound/Post Production: The Ambassadors; Production AD: Margit Mardisalu
Creative idea explanation: In order to lead by example when approaching young aspiring directors, we wrote a viral idea which dramatizes directing is a talent you are born with, and brought in a young talented director to direct the piece.
Year/ID: 2011 / A09007G11 Group: A Film Subgroup: A09 Retail & public services
Product and services category: Furniture Store Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH Country: AUSTRIA Brand name: Moemax Furniture Store Advertiser: XXXLutz/ Moemax Furniture Store Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna Art director: Rene Pichler (AD), Lukas Hueter, Benjamin Fillitz (Graphic) Copywriter: Alistair Thompson Creative director: Alistair Thompson, Rene Pichler Director of Photography: Sebastian Pfaffenbichler Music: Soundstudio: Tic Music, Music: Kathriner Sound (Christian W. Mayr, Thomas Kathriner) Director: Christopher Schier Production company: Filmhaus Wien, Producer: Dr. Wolfgang Ramml, Christian Florin Other credits: Andrea Kliment (Account Supervisor), Albin Lenzer, Siegfried Kaufmann (Account Management), Gerd Berner (Edit), Juergen Madl (TV-Producer)
Creative idea explanation: This commercial for the Moemax furniture stores delivery and assembly service made the audience part of the action. On the screen you see a man who has just finished installing his new kitchen. He presses the light switch on the extractor hood. The light in the kitchen stays dark. Instead, it's the lights in the cinema which are turned on! He tries again - with the same result. Our tagline appears in summary: "You shouldn't do everything by yourself".
Year/ID: 2011 / A10004G11 Group: A Film Subgroup: A10 Communication products & services
Product and services category: Prepaid Phone Card Registrant: G7 SP. Z.O.O. Country: POLAND Brand name: Era TAK TAK Advertiser: PTC Advertising agency, city: G7, Warsaw Art director: Adrian Dmoch Copywriter: Paweł Czartoryski, Marcin Dubiniec Creative director: Tomasz Wojciechowski, Paweł Ciemiński Project manager: Aleksandra Sianecka Production company: Tango/Brosfx Animation Other credits: Agency producer Katarzyna Bartenowska
Creative idea explanation: Tak Tak, a prepaid offer from Era, is positioned as the richest prepaid offer, however it had not marked out with it's offer for a long time. We were asked to bring back a dynamic and attractive image by communicating an offer, that actually was not a novelty at all. Our execution needed to be within a creative format that refers to inspired by Youtube "Unbelievable" films made as they were accidentally recorded.Our target audience are youth who know that competitive telecom offers does not differ much. However, they need to perceive their telecom brand, as the one that bring more benefits and overtake competetive offers with special promotions.We wanted to show Tak Tak as the one, that establishes the limits of what is possible within prepaid offer. We needed to show something really extraordinary, something that exceeds the limit of impossibility, so we brought to life a flying hen.
Year/ID: 2011 / A10009G11 Group: A Film Subgroup: A10 Communication products & services
Product and services category: Telecomunications Registrant: ISTROPOLITANA OGILVY Country: SLOVAK REPUBLIC Brand name: Slovac Telecom Advertising agency, city: Istropolitana Ogilvy, Bratislava Art director: Vlado Ďurajka Copywriter: Peter Darovec, Braňo Bezák Creative director: Peter Darovec, Braňo Bezák Project manager: Juraj Janiš Director: Tomáš Mašín Creative idea explanation: Dede's story is literally stepping out of the cinema screens in, so he can tell everybody they can call anytime and anywhere. Of course except at the cinema.
Year/ID: 2011 / A10015G11 Group: A Film Subgroup: A10 Communication products & services
Product and services category: O2 o tariff Registrant: VCCP Country: CZECH REPUBLIC Brand name: O2 Advertiser: O2 Germany Advertising agency, city: VCCP Prague Art director: Roman Cihalik, Michael Milczarek, Jessica Philipp Copywriter: Ana Vehauc, Philipp Löffel Creative director: Dejan Stajberger, Oliver Frank, Lars Wohlnick Project manager: Marco Ziegler, Christiane Schmid, Meike Braun, Florian Springmann Director: Martin Sjoestroem, Oskar Holmedal (Stylewar Stockholm) Production company: Stink Berlin Other credits: tv Producer: Andy Leahy
Creative idea explanation: Background: O2 o was a new tariff launched in Germany in 2009. With o2 o you no longer have to decide what type of user you are. Instead there is no monthly fee, you simply pay 15c/minute for what you use up to a maximum of 29,99€ per month. Unlike other tariffs o2 o always fits you. o2 o has worked well: 1 million new customers in the first year in a saturated market. Objective: O2 o was a great product, our job for the 2010 camapign was to accelerate the product in the market and increase the growth of new customers. How we did this: We developed a campaign, which shows all the nuisance you can have with a usual traiff like: contract durations, no cost cuts which turns your tariff into a flatrat, monthly fees, high prices for minutes and text messages. These typical four contract elements we turned into little monster, who make your mobile telephone live less convenient.
Year/ID: 2011 / A10016G11 Group: A Film Subgroup: A10 Communication products & services
Product and services category: Image campaign Registrant: VCCP Country: CZECH REPUBLIC Brand name: O2 Advertiser: Telefonica Germany Advertising agency, city: VCCP Prague Art director: Roman Cihalik, Michael Milczarek Copywriter: Ana Vehauc, Sebastian Oehme Creative director: Dejan Stajberger, Oliver Frank, Lars Wohlnick Project manager: Christiane Schmid, Florian Springmann Director: Lance Acord Production company: Soup Film Berlin, Park Pictures Los Angeles Other credits: tv Producer: Andy Leahy
Creative idea explanation: This is all about leaving the path that everyone is following and taking our own and new way. The film celebrates the excitement and curiosity of taking a different and new way. We follow a man who leaves the overcrowded highway that everyone is taking and discovers a new way which takes him on an imaginary and surreal journey. Because that is what O2 is doing with our products. We leave the mainstream path and take a new way. It doesn't necessarily mean it is the simple and straight way for us. But it will make our customers' lives easier in the end.
Year/ID: 2011 / A11001G11 Group: A Film Subgroup: A11 Media
Product and services category: Website about advertising Entry Series: Advertising is part of our life Registrant: NEXT ADVERTISING SRL Country: ROMANIA Brand name: Iqads.ro Advertiser: Iqads.ro Advertising agency, city: Next Advertising Art director: Catalin Baciu Copywriter: Mihaela Stefanica, Mihaela Neatu, Liviu David, Radu Olteanu, Semida Duriga Creative director: Liviu David Director of Photography: Marius Ivascu Director: Liviu David Production company: Reload Film Creative idea explanation: Whether we like it or not, advertising is part of our lives. It's in our bed, at our table, we go out and have fun together. Advertising created the brands that surround us. In fact, advertising is so powerful, that we can describe our lives with it.
Product and services category: PAY TV, MTV3 MAX Registrant: TBWA\PHS HELSINKI Country: FINLAND Brand name: MTV3 MAX Advertiser: MTV OY Advertising agency, city: TBWA\PHS, Helsinki Art director: Jouni Seppänen Copywriter: Ilkka Ruotsalainen Photographer: Tuukka Ylönen (Cinematographer) Project manager: Sanni Tiivola Music: Christopher Willis/Blade Of Destiny Director: Dome Karukoski Production company: Nitro Group Ltd Other credits: Account Supervisor: Mia Selroos, TBWA\PHS; Advertiser's Supervisor: Anu Perrotta, MTV OY; Producer: Marika Tulivuori, Nitro Group Ltd; Lighting: Kari Kylnpää, Studio Kylänpää; Editor: Jukka Eggert; Animation: Samuli Homanen/Marei Ollinkari/Markku Luotonen/Juha Raulo; Production Manager: Henri Ollinkari, MTV OY
Creative idea explanation: The film is a story of the relationship between a Finnish man and cars, from cradle to grave. Cars have a special place in Finnish man's heart due to long distances and cold weather in the country. This national feeling was used to clarify the position of MTV3 MAX as the official motorsport channel of Finland.
Year/ID: 2011 / A12013G11 Group: A Film Subgroup: A12 Financial & business services
Product and services category: Mortgage Registrant: MUW SAATCHI & SAATCHI, SPOL. S R.O. Country: SLOVAK REPUBLIC Brand name: CSOB bank Advertising agency, city: MUW Saatchi & Saatchi, Bratislava Art director: Branislav Mlady Copywriter: Erik Reingraber Creative director: Erik Reingraber, Rastislav Ulicny Project manager: Ronald Luptak Director: AVI Studio Production company: Agencia Production Creative idea explanation: TV commercial for mortgage loans powered by CSOB bank with unique benefit - mortgage loan approval within 24 hours - and to differentiate on a very competitive market.The idea was to show the unique benefit on a common ritual. We have used the "Bed Time Story Man" that is presenting the bed time story in a Slovak Television already for 34 years. Thanks to the mortgage loan, we have moved him to a new house. As the CSOB bank's clients: they only have to wait a night in order to get a new home.
Year/ID: 2011 / A12016G11 Group: A Film Subgroup: A12 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Zoltan Visi Copywriter: Karolina Galacz Creative director: Will Rust, Ferenc Benesch Director: Mikko Lehtinen Production company: Feel Films, Sauna International Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik - Account Director, Nick Hirschkorn - Producer; Dan Cleland - Line Producer, Miika Vaso - Editor, Richard Stewart - DoP
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Year/ID: 2011 / A12017G11 Group: A Film Subgroup: A12 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Copywriter: Balazs Szaday Creative director: Will Rust, Ferenc Benesch Director: Mikko Lehtinen Production company: Feel Films, Sauna International Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik - Account Director, Nick Hirschkorn - Producer, Dan Cleland - Line Producer, Miika Vaso - Editor, Richard Stewart - DoP
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Year/ID: 2011 / A13001G11 Group: A Film Subgroup: A13 Corporate advertising
Product and services category: Instinct Entry Series: Vacancy 1 Registrant: INSTINCT Country: RUSSIA Brand name: Instinct Advertising agency, city: Instinct, Moscow Copywriter: Artemenko Maxim Creative director: Firainer Roman Creative idea explanation: We decided to promote ourselves through vacancy announcement that was tailored especially for Golden Drum public screening of commercials.
Year/ID: 2011 / A13007G11 Group: A Film Subgroup: A13 Corporate advertising
Product and services category: Škoda Auto Registrant: LEAGAS DELANEY PRAHA S.R.O. Country: CZECH REPUBLIC Brand name: Škoda Auto Advertising agency, city: Leagas Delaney Praha s.r.o. Art director: Kristina Ambrozova, Lauren van Aswegen Copywriter: Igor Paleta, Tereza Sverakova Creative director: Tereza Sverakova, Hermann Waterkamp Project manager: Katerina Jencova Music: Supreme music Director: Flink Production company: Bakery Films Creative idea explanation: At Skoda your CV can take you far.Sending a CV to Skoda opens doors to promising international career.To get this message across we built a whole world of our hero's imagination by his Curriculum Vitae.
Year/ID: 2011 / A14007G11 Group: A Film Subgroup: A14 Social & charity
Product and services category: Parental alcohol misuse awareness Registrant: EURO RSCG HELSINKI Country: FINLAND Brand name: Lasinen Lapsuus / The Fragile Chilhood organization Advertiser: Lasinen Lapsuus / The Fragile Chilhood organization Advertising agency, city: Euro RSCG, Helsinki Art director: Marko Vuorensola Copywriter: Juha Koivisto Creative director: Marko Vuorensola Director of Photography: Pini Hellsted Project manager: Nina Myllyharju Music: Timo Anttila/Humina Director: Teemu Niukkanen Production company: Kennel Helsinki Other credits: Client responsible: Janne Takala, producer: Petteri Lehtinen, line producer: Soili Akerlund, casting: Minna Kalenius, editor: Teemu Niukkanen, second camera: Jaakko Slotte, camera assistant: Mika Vuorinen, grip: Jukki Tuura, wardrobe and mask: Kaisu Hölttä Color, corrections: post control / Marko Terävä, VFX: Trix / Anders Helle, voice actor male: Niko Saarela, voice actor female: Heli Sutela.
Creative idea explanation: Fragile Childhood organization, needed to raise awareness of parental alcohol misuse and its consequences. They briefed us to to motivate Finnish people who have suffered from parental alcohol misuse to share their experiences by submitting their stories anonymously to the organisation's website. These stories were used in the next phase of the awareness campaign targeted to all alcohol consuming parents in Finland, run by Alko, national alcohol distributor owned by the Finnish state. Our solution was to raise awareness with a single film, that manages to suprise, touch and move people and for viewers to be inspired to share that experience. Films release was followed by press release which was published unchanged in all national main news medias.We exceeded the preset target amount of stories submitted by over 300%. The campaign got honorary mentions as the '2010 society communication act of the year in Finland'.
Year/ID: 2011 / A14015G11 Group: A Film Subgroup: A14 Social & charity
Product and services category: Seat Belt and Child Passenger Safety Awareness Campaign Registrant: BBDO WARSZAWA SP. Z O.O. Country: POLAND Brand name: Turn on Thinking Advertiser: Ministry Of Infrastructure, The National Road Safety Council Advertising agency, city: BBDO Wasaw Art director: Rafał Michałek Copywriter: Kamil Redestowicz Creative director: Przemek Bogdanowicz Project manager: Anna Pasternak Production company: Film Produkcja Creative idea explanation: When you're in the backseat of a car, without the seat belt fastened you become a major threat to others passengers - you become three tons ready to kill.
Year/ID: 2011 / A14016G11 Group: A Film Subgroup: A14 Social & charity
Product and services category: Seat Belt and Child Passenger Safety Awareness Campaign Registrant: BBDO WARSZAWA SP. Z O.O. Country: POLAND Brand name: Turn on Thinking Advertiser: Ministry Of Infrastructure, The National Road Safety Council Advertising agency, city: BBDO Wasaw Art director: Rafał Michałek Copywriter: Kamil Redestowicz Creative director: Przemek Bogdanowicz Project manager: Anna Pasternak Production company: Film Produkcja Creative idea explanation: When you're in the backseat of a car, without the seat belt fastened you become a major threat to others passengers - you become three tons ready to kill.
Year/ID: 2011 / A14018G11 Group: A Film Subgroup: A14 Social & charity
Product and services category: Amnesty International Entry Series: Violators of human rights will not wait for you to decide Registrant: BOLD OGILVY & MATHER Country: GREECE Brand name: Amnesty International Advertiser: Amnesty International Advertising agency, city: Bold Ogilvy, Athens Art director: Vagelis Tolias Copywriter: Giorgos Kouveliotis, Katerina Tsoumpa Creative director: Lazaros Nikiforidis Director of Photography: Christos Karamanis Project manager: Rebecca Salmona, Maggie Adamou Director: Argyris Papadimitriou Other credits: Miki Modiano - producer, Stamatis Hiotis - executive producer, Christina Hatzaridou - stylist, Nana Farkona - production director, George Georgiou - art director
Creative idea explanation: Although everyone is aware that amnesty international is an organization dedicated to the welfare of humanity, when we come across a petition we spend unnecessary time thinking about whether we going to sign or not. In order to demonstrate how unorthodox this practice is, we employ an unorthodox twist by showing violators of human rights, who wait before committing a crime, giving thus people more time to decide whether they are going to take action or not, as if they are waiting for their approval to proceed. The 3 themes of the campaign are freedom of speech, death penalty and sexual abuse of women. All 3 are equally devastating crimes that everyone should take a stance against immediately.
Product and services category: Multiple Sclerosis Society Romania Registrant: SAATCHI & SAATCHI ROMANIA Country: ROMANIA Brand name: Multiple Sclerosis Society Romania Advertiser: Multiple Sclerosis Society Romania Advertising agency, city: Saatchi & Saatchi, Bucharest Art director: Lucian Cernat Copywriter: Irina Popp Creative director: Jorg Riommi Project manager: Madalin Nitis Director: Concrete Production company: Pimp Film / Chainsaw Other credits: AV Producer: Monica Garbur / Editor: Mircea Lacatus / Sound Design: Marius Lefterache
Creative idea explanation: When you suffer from Multiple Sclerosis, your body motion is significantly affected. Even the simplest movement feels like the whole world is falling apart.
Product and services category: HBO True Blood season III. Registrant: LABORATORY IDEAS Country: HUNGARY Brand name: HBO Advertiser: HBO Central Europe Advertising agency, city: Laboratory Ideas, Budapest Art director: Sándor Haszon Creative director: Sándor Haszon Project manager: Gergely Muka, Ádám Mattyasovszky Production company: Laboratory 16:9 Creative idea explanation: Challenge: To communicate the start of True Blood's season 3 on HBO Hungary in a way, people will share.Solution: Since it was the start of the 3rd season, fans were already expecting information about the start. When we published the trailer of the new season on Facebook, every fan was sure to watch it. But when the video got to the end, instead of fading out, the red line of Youtube's control bar was sucked out, like it fell victim to a vampire attack.
Year/ID: 2011 / A15006G11 Group: A Film Subgroup: A15 TV & Film Promo
Product and services category: Digital Television / Subtitles Registrant: NEW MOMENT NEW IDEAS COMPANY SKOPJE Country: MACEDONIA Brand name: Boom TV Advertiser: One Advertising agency, city: New Moment New Ideas Skopje Art director: Nikola Vojnov Copywriter: Dusan Drakalski Creative director: Dusan Drakalski Photographer: Gogo & Gago Director of Photography: Slobodan Trninjic - Trn Project manager: Filip Dimitrov Music: Aleksandar Spasovski Production company: The Chouchkov Brothers Creative idea explanation: Macedonia is a country where subtitle has been used ever since the communism. People are not used to watch dubbed movies, they are always asking for subtitles. Having multiethnic society means that we need more than one translation. Boom TV offers that. The subtitle takes the leading role in this commercial where the main characters cannot understand each other without it.
Year/ID: 2011 / A15007G11 Group: A Film Subgroup: A15 TV & Film Promo
Product and services category: Digital Television / Pause Registrant: NEW MOMENT NEW IDEAS COMPANY SKOPJE Country: MACEDONIA Brand name: Boom TV Advertiser: One Advertising agency, city: New Moment New Ideas Skopje Art director: Nikola Vojnov Copywriter: Dusan Drakalski Creative director: Dusan Drakalski Photographer: Gogo & Gago Director of Photography: Slobodan Trninjic - Trn Project manager: Filip Dimitrov Music: Aleksandar Spasovski Production company: The Chouchkov Brothers Creative idea explanation: Boom TV for the first time on the market offers "pause" service. Maybe the only situation in the world when American police is waiting for the Macedonians while they are in the toilet.
Year/ID: 2011 / A15008G11 Group: A Film Subgroup: A15 TV & Film Promo
Product and services category: Digital Television / Nomadity Registrant: NEW MOMENT NEW IDEAS COMPANY SKOPJE Country: MACEDONIA Brand name: Boom TV Advertiser: One Advertising agency, city: New Moment New Ideas Skopje Art director: Nikola Vojnov Copywriter: Dusan Drakalski Creative director: Dusan Drakalski Photographer: Gogo & Gago Director of Photography: Slobodan Trninjic - Trn Project manager: Filip Dimitrov Music: Aleksandar Spasovski Production company: The Chouchkov Brothers Creative idea explanation: Boom TV is not wired and offers nomadity. While packing for vacation you can also pack your TV along with your luggage. That means that every program and every TV hero has to pack himself for a vacation with you.
Year/ID: 2011 / A16004G11 Group: A Film Subgroup: A16 Online films
Product and services category: Environmental activism Registrant: SAVAGE Country: CZECH REPUBLIC Brand name: Greenpeace international Advertising agency, city: Daniel Bird, Prague Art director: Daniel Bird Copywriter: Daniel Bird Creative director: Daniel Bird Designer: Jaroslav Mrazek Illustrator: Jaroslav Mrazek Project manager: Klara Kralickova Director: Daniel Bird Production company: savage Programmer: Daniel Bird Screenwriter: Daniel Bird Creative idea explanation: Greenpeace wanted to put pressure on the it industry to stop relying on coal for its huge energy consumption and chose Facebook as a representative target. The commercial was released at the same time as David Fincher's Social Network film. By telling Mark Zuckerberg's story via a child's perspective, the strong case for Facebook to use renewable energy could be put forward simply and effectively.
Product and services category: Main Festival Titles Registrant: SAVAGE Country: CZECH REPUBLIC Brand name: OFFF Festival Barcelona 2011 Advertiser: OFFF Festival Barcelona 2011 Advertising agency, city: PostPanic, Amsterdam Designer: Mischa Rozema, Si Scott Photographer: Mischa Rozema, Si Scott Illustrator: Mischa Rozena, Si Scott Director of Photography: Jiri Malek, Mischa Rozema Project manager: Ania Markham, Jules Tervoort, Annejes van Liempd, Klara Kralickova Music: Hecq Director: Mischa Rozema Production company: Savage, PostPanic Screenwriter: Mischa Rozema, Si Scott Creative idea explanation: With no brief and an opportunity to make what PostPanic wanted, the opening titles reflect Mischa Rozema and Si Scott's dark thoughts on a possible future, inspired by the OFFF Festival's theme for 2011, "Year Zero". Directed by Mischa and shot on location in Prague with post carried out back in Amsterdam at PostPanic, the film guides the viewer through a grim scenario embedded with the names of artists appearing at this years's OFFF festival.
Year/ID: 2011 / A16006G11 Group: A Film Subgroup: A16 Online films
Product and services category: Deadline Project Registrant: CAFÉ CREATIVE KFT. Country: HUNGARY Brand name: Cafe Creative Advertising agency, city: Cafe Creative Budapest Art director: Róbert Györgyfi Copywriter: Antal Kaldenecker Creative director: Ervin Sallai, Zoltán Simon Designer: Miklós Zsengellér Creative idea explanation: As all agencies, Cafe Creative faces the problem of clients' wanting more and better work in shorter time. We all know that for good and original ideas to be born it is essential to have enough time. With our Deadline Project we have drawn their attention to this fact in the most obvious way: we showed them ordinary people, who in less time came up with first degree ideas, when given more time, the ideas and the quality got better.
Product and services category: social activity Registrant: LLC GRAPE Country: RUSSIA Brand name: Femen Advertiser: Femen Advertising agency, city: Grape, Moscow Art director: Aleksey Nikolaev Copywriter: Mikhail Koroteev Creative director: Vlad Sitnikov Production company: Ailove Other credits: VGNC
Creative idea explanation: The goal of the 'Do you want me?' project was to draw attention of the international web-community to a problem of sex-tourism in Ukraine, and to show that, as mentioned by Femin activists, 'Ukraine is no brothel'.. Website do-you-want.me gives every user a chance to find himself in an urban den of inquity, pick a girl or a guy (tastes differ) for a paid 'one time pleasure'. Before the erotic dance starts, the user must prove his solvency by activating the webcam and showing a banknote. Only after the virtual character sees the money, will the story continue. Few will like the way the story goes - a trivial plot, so it seems... evolves into a naked truth (both literally and metaphorically) - we see how our paid sex-partner is being beaten up and addicted to drugs.
Year/ID: 2011 / A16011G11 Group: A Film Subgroup: A16 Online films
Product and services category: Freeway Cola Registrant: SEK & GREY OY Country: FINLAND Brand name: Lidl freeway Cola Advertiser: Lidl Advertising agency, city: SEK & GREY Oy Art director: Mikko Halonen Copywriter: Sami Korjus, Jani Tynnilä Creative director: Tommi Laiho Illustrator: Kim Sinisalo, Production Art Director Director: Oskar Bard, Aida Chehrehgosha Production company: Hobby Film & Hobby Factory Other credits: Executive Producer: Calle Isberg, Producer: Gustav Oldén, Jussi Sahrman: Marketing Manager Lidl
Creative idea explanation: Heroic story about the not so well - known German basketball player who gets his strenght and talent by drinking Lidl's freeway Cola.
Year/ID: 2011 / A16013G11 Group: A Film Subgroup: A16 Online films
Product and services category: Service: Amnesty's SMS -petition Registrant: SEK & GREY OY Country: FINLAND Brand name: Amnesty international Advertiser: Amnesty International Advertising agency, city: SEK & GREY Oy Art director: Mikko Halonen, Kim Sinisalo, Juhamatti Murtomäki Copywriter: Sami Korjus, Mikko Kaivo - Oja Creative director: Tommi Laiho Other credits: Minna Etsalo, Production Art Director / Anu Merenlahti, Art Director; Amnesty International / Frank Johansson, Director, Amnesty International / Ilpo Kiiskinen, Campaign Coordinator, Digital Media; Amnesty International
Creative idea explanation: Amnesty International wanted to create a viral video to promote the launch of its new SMS petition campaign. China is one of many countries notorious for the pervasive violation of human rights. The video combines actual footage of an official Chinese parade and re-scripted subtitles to make a powerful point. The aim was to express Amnesty's message in a dark, humorous and provocative way that encouraged viewers to share the video with their friends and online communities.
Product and services category: Deutsche Telekom Registrant: SAATCHI & SAATCHI POLAND SP. Z O.O. Country: POLAND Brand name: T-Mobile Advertiser: Deutsche Telekom Advertising agency, city: Saatchi & Saatchi Poland Art director: Luca Pannese Copywriter: Luca Lorenzini Creative director: Jason Romeyko Designer: Perry Newberry Photographer: Florian Geiss Director of Photography: Brett Turnbull Project manager: Matt Hearn Music: Mad Planet, performed by The Always Drinking Marching Band Director: LEGS - Greg Brunkalla Production company: Rokkit, UK Programmer: c/o Rovio Screenwriter: Jason Romeyko, Luca Pannese, Luca Lorenzini Other credits: Deutsche Telekom: Hans Christian Schwingen, chief marketing officer; Wolfgang Kampbartold, VP international communications; Ayten Pekerman, head of international marketing communications; Sonja Wessel, international marketing communications; Martin Jaros, director of marketing communications; Denisa Fuksova, senior head of media & marketing communications; Michaela Ladmanova, ATL specialist; Verena Flude, head of internal PR; Saatchi & Saatchi: James Griffiths, international account director; Charlotte Cook, business leader; Jason Lonsdale, international planning director; Nina Stegmann, international account manager; Camden Hauge, account executive; Edel Clancy, account co-ordinator; Ryan Shellard, designer (print); Kate O'Mulloy and Jennifer Kennedy-producers, Saatchi & Saatchi; Andrew Levene-producer, Rokkit; Dominic Cheung-editor; Naz Foroodian-producer (Trim), Saatchi & Saatchi: Jakub Zielecki/Martin Winther
Creative idea explanation: T is democratizing smartphones so they made them affordable so everyone can join in all the fun they have to offer wherever they are. We built a life-size version of the cult game "Angry Birds" in Barcelona. The video of the event has been seen almost 8 million times on Youtube over 3 months with it reaching over 6.3 million in the first 15 days. Importantly, for a brand which believes in "Life Is For Sharing" it is in the top 5 shared ads of all time on the internet (source Viral Video Charts). Cut-down versions of the footage appeared in TV ads across Hungary, Poland, Czech Republic, Croatia, Bulgaria, Romania, Greece, and Netherlands.
28.09.2011
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
