Year/ID: 2011 / B18007G11 Group: B Press Subgroup: B18 Food
Product and services category: Activia Entry Series: Hard to Digest Facts Registrant: YOUNG & RUBICAM PRAHA Country: CZECH REPUBLIC Brand name: Danone Advertising agency, city: Y&R, Prague Art director: Jaime Mandelbaum, Marco Antonio do Nascimento Copywriter: Jitka Bret Srbova Creative director: Jitka Bret Srbova Other credits: Executive creative director: Jaime Mandelbaum, post production: Furia; 3D: Marek Motalik
Creative idea explanation: This concept plays with the "other" digestion. Some things in woman's life are hard to swallow. Some are really tough to digest. That's why we insist that you have Activia every day: to face life always at 100%.
Design Classics
Year/ID: 2011 / B18012G11 Group: B Press Subgroup: B18 Food
Product and services category: Tomatoes Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH Country: AUSTRIA Brand name: Ja! Natürlich Naturprodukte GmbH Advertiser: Rewe group Austria, Ja! Natürlich Naturprodukte GmbH Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna Art director: AD: Roman Steiner, Graphic: Stefan Oehner Copywriter: Arno Reisenbuechler Creative director: Franz Merlicek, Rosa Haider Photographer: Photographer: Bernhard Angerer, Art Buying: Ilona Urikow, DTP: Mario Goldsteiner Other credits: Katharina Schmid (Account Supervisor), Corinna Haitzer (Account Management)
Creative idea explanation: Ad for the organics food brand Ja! Natuerlich in a special edition to mark the Vienna Design Week.
Eclipse Fruits Apple
Year/ID: 2011 / B18022G11 Group: B Press Subgroup: B18 Food
Product and services category: Gum Entry Series: Wrigley's Eclipse Fruits Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: Eclipse Advertising agency, city: BBDO Russia Group, Moscow Art director: David Ljungberg Copywriter: Maxim Kayumi Creative director: Luis Tauffer, Andres Vergara Photographer: Aorta Other credits: Retoucher: David Ljungberg
Creative idea explanation: The idea is to show how easily you can hide the truth about your breath to the rest of the world.Eclipse is our seduction chewing gum brand and we know that guys don't want to be caught smelling bad when they are getting very close to their girlfriends.So by showing how well fruit hides that bad food you just had eclipse keeps you as the successful seduction man that you are.We where looking for a smart and provocative campaign that could engage with our young target audience. The poster campaign was a success and increased the brand perception as well as sa
Trident Mouth
Year/ID: 2011 / B18025G11 Group: B Press Subgroup: B18 Food
Product and services category: Gum and candy Registrant: LEO BURNETT MENA Country: LEBANON Brand name: Trident Advertiser: Kraft Foods Advertising agency, city: Beirut Art director: Sandra Nicolas, Omar Dbeis Creative director: Bechara Mouzannar, Areej Mahmoud Illustrator: Matt dartford - MDI Digital Project manager: Wael El Husseini
Shark
Year/ID: 2011 / B18029G11 Group: B Press Subgroup: B18 Food
Product and services category: Hubba Bubba Entry Series: Out Of Proportion Registrant: GITAM BBDO LTD. Country: ISRAEL Brand name: Wrigley Advertiser: Wrigley Advertising agency, city: Gitam BBDO, Tel Aviv Art director: Kamil Mekhti Copywriter: Arnon Rotem Creative director: Guy Bar, Eran Bar-Yochai Illustrator: Miriam Moshinsky Other credits: Account manager: Dror Tankus,Yuval Vaingast,Yael Meltzer,Avia Sagie
Ninja
Year/ID: 2011 / B18030G11 Group: B Press Subgroup: B18 Food
Product and services category: Hubba Bubba Entry Series: Out Of Proportion Registrant: GITAM BBDO LTD. Country: ISRAEL Brand name: Wrigley Advertiser: Wrigley Advertising agency, city: Gitam BBDO, Tel Aviv Art director: Kamil Mekhti Copywriter: Arnon Rotem Creative director: Guy Bar, Eran Bar-Yochai Illustrator: Miriam Moshinsky Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie
Basketball
Year/ID: 2011 / B18031G11 Group: B Press Subgroup: B18 Food
Product and services category: Hubba Bubba Entry Series: Out Of Proportion Registrant: GITAM BBDO LTD. Country: ISRAEL Brand name: Wrigley Advertiser: Wrigley Advertising agency, city: Gitam BBDO, Tel Aviv Art director: Kamil Mekhti Copywriter: Arnon Rotem Creative director: Guy Bar, Eran Bar-Yochai Illustrator: Miriam Moshinsky Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie
Stalinclaus
Year/ID: 2011 / B19011G11 Group: B Press Subgroup: B19 Drinks
Product and services category: Amundsen Vodka Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Amundsen Vodka Advertising agency, city: Ogilvy Prague Art director: Dmitri Lebedev Copywriter: Martin Demartini Creative director: Tomáš Belko, Will Rust Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.
Hitlerabbit
Year/ID: 2011 / B19012G11 Group: B Press Subgroup: B19 Drinks
Product and services category: Amundsen Vodka Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Amundsen Vodka Advertising agency, city: Ogilvy Prague Art director: Dmitri Lebedev Copywriter: Martin Demartini Creative director: Tomáš Belko, Will Rust Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.
Kisspanda
Year/ID: 2011 / B19013G11 Group: B Press Subgroup: B19 Drinks
Product and services category: Amundsen Vodka Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Amundsen Vodka Advertising agency, city: Ogilvy, Prague Art director: Dmitri Lebedev Copywriter: Martin Demartini Creative director: Tomáš Belko, Will Rust Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.
Bar
Year/ID: 2011 / B19016G11 Group: B Press Subgroup: B19 Drinks
Product and services category: Budweiser Budvar Entry Series: When this is the average Czech girl who the hell needs Alcohol Registrant: KASPEN / JUNG V. MATT Country: CZECH REPUBLIC Brand name: Budweiser Budvar Non Alcoholic Advertiser: Budejovicky Budvar, national corporation Advertising agency, city: Kaspen / Jung von Matt a.s., Prague Art director: Troy Palmer Copywriter: Dora Pruzincova Creative director: Lester Tullett Photographer: Miro Minarovych Project manager: Lubos Jahoda Production company: Pintlich Creative idea explanation: This campaign which ran in men's Maxim magazine took a completely new view to non alcohol beer. It played on the well known insight, that the Czech Republic is filled with beautiful girls. In fact even the average Czech girl is pretty attractive. So, why normally you would need to drink alcoholic beer to make girls look more attractive, in the Czech republic, you just don't need it.
Pepsi Max Wake Up Periodic table
Year/ID: 2011 / B19039G11 Group: B Press Subgroup: B19 Drinks
Product and services category: Pepsi Max Entry Series: Pepsi Max Wake Up Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: Pepsi Max Advertising agency, city: BBDO, MOSCOW, Russian federation Art director: Pavel Ganin, Mazim Kitaev, Mihai Coliban Copywriter: Pavel Ganin, Victor Sokolov Creative director: Mihai Coliban, Viktor Sokolov Illustrator: Alexandr Kolotilov Project manager: Ekaterina Konovalova Director: Pavel Emelyanenko, Anna Sokolova Creative idea explanation: Pepsi Max with ginseng won't let you fall asleep during studies. Poster campaign for universities.
Product and services category: Freshmatic Air-freshner Entry Series: Bucket Registrant: EURO RSCG WARSAW Country: POLAND Brand name: Air Wick Advertiser: Reckitt Benckiser Advertising agency, city: Euro RSCG Warsaw Art director: Rafał Ryś Copywriter: Magdalena Banasik Creative director: Jacek Szulecki Photographer: Paweł Fabjański Project manager: Małgorzata Szerenos Creative idea explanation: An air-freshener system that activates when it senses movement. You will smell it when you come in.
Product and services category: Freshmatic Air-freshener Entry Series: Bucket Registrant: EURO RSCG WARSAW Country: POLAND Brand name: Air Wick Advertiser: Reckitt Benckiser Advertising agency, city: Euro RSCG Warsaw Art director: Rafał Ryś Copywriter: Magdalena Banasik Creative director: Jacek Szulecki Photographer: Paweł Fabjański Project manager: Małgorzata Szerenos Creative idea explanation: An air-freshener system that activates when it senses movement. You will smell it when you come in.
Product and services category: Home Security Registrant: OGILVY GROUP HUNGARY ZRT. Country: HUNGARY Brand name: Modern Alarm Advertiser: Modern Alarm Advertising agency, city: Ogilvy Budapest Art director: Zoltan Visy Copywriter: Karolina Galacz Creative director: Will Rust, Ferenc Benesch Photographer: David Lukacs Creative idea explanation: We took two double page spreads to tell two different stories about an apartment. In the first, we show the real cost of break-in. Stolen car keys, broken artifacts, ruined furniture. In the second, just the straightforward cost of installing a home security system from Modern Alarm.
Product and services category: Washing detergent Entry Series: Shapes Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek - Robert Chudzik Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Photographer: Lukasz Murgrabia Creative idea explanation: If you are wearing clothes that lost their oryginal shape it can be hard to notice your own shape.You also can look as if you lost your shape. If you want to protect your shape use Dreft washing liquid.
Product and services category: Washing detergent Entry Series: Shapes Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek - Robert Chudzik Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Photographer: Lukasz Murgrabia Creative idea explanation: If you are wearing clothes that lost their oryginal shape it can be hard to notice your own shape.You also can look as if you lost your shape. If you want to protect your shape use Dreft washing liquid.
Product and services category: Washing detergent Entry Series: Maps Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Bonux Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Yigit Unan Copywriter: Anna Gadecka Creative director: Heinze Iwinski Photographer: Lukasz Murgrabia Creative idea explanation: The campaign for Bonux Color detergent tells the audience very recognizable stories for many households: when her son's jeans bleed on the dress of her daughter during laundry, a mom knows there will be a war in the house. Likewise a housewife will find herself in the crossfire if her husbands pyjamas modify the color of her own mother's blouse. Or without a doubt a girl is in a difficult position if her boyfriend's cardigan adds her brother's shirt some unwanted extra color. The stories are explained with a visual format inspired by tactical war maps. In the maps the audience can see the garment with the stronger color attacking the garment with the weaker color. The campaign reminds the consumer in a light hearted way that in fact Bonux Color's offer far more than any other detergent, namely "peace at home."
Product and services category: Washing detergent Entry Series: Maps Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Bonux Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Yigit Unan Copywriter: Anna Gadecka Creative director: Heinze Iwinski Photographer: Lukasz Murgrabia Creative idea explanation: The campaign for Bonux Color detergent tells the audience very recognizable stories for many households: when her son's jeans bleed on the dress of her daughter during laundry, a mom knows there will be a war in the house. Likewise a housewife will find herself in the crossfire if her husbands pyjamas modify the color of her own mother's blouse. Or without a doubt a girl is in a difficult position if her boyfriend's cardigan adds her brother's shirt some unwanted extra color. The stories are explained with a visual format inspired by tactical war maps. В In the maps the audience can see the garment with the stronger color attacking the garment with the weaker color. The campaign reminds the consumer in a light hearted way that in fact Bonux Color's offer far more than any other detergent, namely "peace at home."
Product and services category: Washing detergent Entry Series: Maps Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Bonux Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Yigit Unan Copywriter: Anna Gadecka Creative director: Heinze Iwinski Photographer: Lukasz Murgrabia Creative idea explanation: The campaign for Bonux Color detergent tells the audience very recognizable stories for many households: when her son's jeans bleed on the dress of her daughter during laundry, a mom knows there will be a war in the house. Likewise a housewife will find herself in the crossfire if her husbands pyjamas modify the color of her own mother's blouse. Or without a doubt a girl is in a difficult position if her boyfriend's cardigan adds her brother's shirt some unwanted extra color. The stories are explained with a visual format inspired by tactical war maps. В In the maps the audience can see the garment with the stronger color attacking the garment with the weaker color. The campaign reminds the consumer in a light hearted way that in fact Bonux Color's offer far more than any other detergent, namely "peace at home."
Product and services category: Washing detergent Entry Series: Colors Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Illustrator: Anna Halarewicz Creative idea explanation: Using classical fashion drawings we present the problem of colour loss. Colourfull clothes painted with watercolor lose their colours, they smudge out. As a solution to this problem we present Dreft washing liquid.
Product and services category: Washing detergent Entry Series: Colors Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Illustrator: Anna Halarewicz Creative idea explanation: Using classical fashion drawings we present the problem of colour loss. Colourfull clothes painted with watercolor lose their colours, they smudge out. As a solution to this problem we present Dreft washing liquid.
Product and services category: Washing detergent Entry Series: Colors Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Illustrator: Anna Halarewicz Creative idea explanation: Using classical fashion drawings we present the problem of colour loss. Colourfull clothes painted with watercolor lose their colours, they smudge out. As a solution to this problem we present Dreft washing liquid.
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Eye glasses Registrant: TBWA\PHS HELSINKI Country: FINLAND Brand name: Instrumentarium Advertiser: Instru Optiikka Oy / Instrumentarium Advertising agency, city: TBWA\PHS HELSINKI Art director: Miika Kumpulainen Copywriter: Antti Heimo Creative director: Mikko Torvinen Designer: Sanna Tamminen Photographer: Jari Peltomäki Illustrator: Garrigosa Studio Project manager: Eija Anteroinen, Sara Hirvonen Creative idea explanation: An eye examination generates sales for Instrumentarium, Finlands most trusted brand of opticians. Therefore the objective was to emphasize the fact that the eyes ability to focus is diminished by age, so everyone, especially those whose whose eyesight "has always been sharp", needs to visit an optician from time to time. We took the worlds sharpest eyesight and demonstrated what could happen if the proper check-ups weren't followed.
Product and services category: Anti hair loss shampoo Entry Series: No Escape For Hair Registrant: DDB&CO. Country: TURKEY Brand name: Bioblas Advertiser: B'iota Laboratories Advertising agency, city: DDB&Co. Istanbul Art director: Edward Sedelius Creative director: Karpat Polat Illustrator: Edward Sedelius Project manager: Gulin Erdogan
Product and services category: Anti hair loss shampoo Entry Series: No Escape For Hair Registrant: DDB&CO. Country: TURKEY Brand name: Bioblas Advertiser: B'iota Laboratories Advertising agency, city: DDB&Co. Istanbul Art director: Edward Sedelius Creative director: Karpat Polat Illustrator: Edward Sedelius Project manager: Gulin Erdogan
Product and services category: Anti hair loss shampoo Entry Series: No Escape For Hair Registrant: DDB&CO. Country: TURKEY Brand name: Bioblas Advertiser: B'iota Laboratories Advertising agency, city: DDB&Co. Istanbul Art director: Edward Sedelius Creative director: Karpat Polat Illustrator: Edward Sedelius Project manager: Gulin Erdogan
Product and services category: Nazal Spray Entry Series: Nazol No Taste Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: Nazol Advertising agency, city: BBDO Russia Group, Moscow Art director: Luis Tauffer, Roman Lych Copywriter: Evgeny Tsiklauri Creative director: Luis Tauffer, Andres Vergara Production company: Ujean & Glazyrin Studio Creative idea explanation: When your nose is blocked, you don't feel anything. And the most delicious part of our favorite food gets totally lost.Nazol gives you relief from blocked nose and brings your the full taste again.
Product and services category: Aspirin Entry Series: Aspirin before & After Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: Aspirin Advertising agency, city: BBDO Russia Group, Moscow Art director: Luis Tauffer, Paulo Garcia Copywriter: Luis Tauffer, Pedro Levier Creative director: Luis Tauffer, Andres Vergara Illustrator: Paulo Garcia Creative idea explanation: This campaign uses humor to show us how bad we look when we have a headache, how we can turn into something else. After all, with a strong headache, you're not yourself anymore. When it happens, use extra strength Bayer aspirin, and you will be back to yourself.
Product and services category: Aspirin Entry Series: Aspirin before & After Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: Aspirin Advertising agency, city: BBDO Russia Group, Moscow Art director: Luis Tauffer, Paulo Garcia Copywriter: Luis Tauffer, Pedro Levier Creative director: Luis Tauffer, Andres Vergara Illustrator: Paulo Garcia Creative idea explanation: This campaign uses humor to show us how bad we look when we have a headache, how we can turn into something else. After all, with a strong headache, you're not yourself anymore. When it happens, use extra strength Bayer aspirin, and you will be back to yourself.
Product and services category: Aspirin Entry Series: Aspirin before & After Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: Aspirin Advertising agency, city: BBDO Russia Group, Moscow Art director: Luis Tauffer, Paulo Garcia Copywriter: Luis Tauffer, Pedro Levier Creative director: Luis Tauffer, Andres Vergara Illustrator: Paulo Garcia Creative idea explanation: This campaign uses humor to show us how bad we look when we have a headache, how we can turn into something else. After all, with a strong headache, you're not yourself anymore. When it happens, use extra strength Bayer aspirin, and you will be back to yourself.
Wide Streets
Year/ID: 2011 / B23007G11 Group: B Press Subgroup: B23 Automotive
Product and services category: Volkswagen Area View System Registrant: KAFFEINE COMMUNICATIONS Country: UKRAINE Brand name: Volkswagen Advertiser: Volkswagen Ukraine Advertising agency, city: Kaffeine Communications Art director: Dima Tsapko Copywriter: Nadia Skrynnyk Creative director: Anze Jereb, Dima Tsapko Illustrator: Dima Tsapko Creative idea explanation: Due to Volkswagen Area View System, providing 360 degrees exterior view of surroundings, there are a lot more space to drive in the city. Narrow alleys become highways due to increased safety of maneuvering.
Product and services category: Renault Service Registrant: PUBLICIS S.R.L. Country: ROMANIA Brand name: Renault Advertiser: Renault Advertising agency, city: Publicis Bucharest, Bucharest Art director: Dragos Ometita Copywriter: Cezar Panait Creative director: Razvan Capanescu Project manager: Catalin Albu Creative idea explanation: Headline:No surprises on your service bill.Fixed-price packages only at Renault Service! Renault Service introduced a new product on the market: service packs with fixed prices so you know right from the start how much you'll have to pay for the service fee. With no hidden extras or "special" costs to inflate the bill. The creative approach played on the lack of surprise this product offers. Revealing the surprise might be a spoiler for a movie (and it's definitely memorable), but it's a great thing when it comes to an invoice.
Cube
Year/ID: 2011 / B23018G11 Group: B Press Subgroup: B23 Automotive
Product and services category: The New Caddy Maxi Entry Series: Optical Illusion Registrant: DDB BUDAPEST Country: HUNGARY Brand name: Volkswagen Advertiser: Porsche Hungaria Advertising agency, city: DDB, Budapest Art director: Rodrigo Fernandes, Carlos Ramas Copywriter: Laszlo Hevesi, Giovanni Pintaude Creative director: Peter Tordai Illustrator: Rodrigo Fernandes Other credits: Eszter Sallai
Creative idea explanation: Objective: To launch the new VW Caddy Maxi among tough competitors, communicating some of its outstanding new features. Concept: Things can sometimes seem or feel different than they really are. In the new Caddy Maxi this is truer than ever. Distances feel shorter because of the driving comfort. Loads seem smaller because of the longer and bigger loading space. And you get the impression that there's always more fuel in the tank due to the low consumption. We proved these facts visually by using techniques adapted to each feature of the Caddy. Target audience: Small business owners.
Road
Year/ID: 2011 / B23019G11 Group: B Press Subgroup: B23 Automotive
Product and services category: The New Caddy Maxi Entry Series: Optical Illusion Registrant: DDB BUDAPEST Country: HUNGARY Brand name: Volkswagen Advertiser: Porsche Hungaria Advertising agency, city: DDB, Budapest Art director: Rodrigo Fernandes, Carlos Ramas Copywriter: Laszlo Hevesi, Giovanni Pintaude Creative director: Peter Tordai Illustrator: Rodrigo Fernandes Other credits: Eszter Sallai
Creative idea explanation: Objective: To launch the new VW Caddy Maxi among tough competitors, communicating some of its outstanding new features. Concept: Things can sometimes seem or feel different than they really are. In the new Caddy Maxi this is truer than ever. Distances feel shorter because of the driving comfort. Loads seem smaller because of the longer and bigger loading space. And you get the impression that there's always more fuel in the tank due to the low consumption. We proved these facts visually by using techniques adapted to each feature of the Caddy. Target audience: Small business owners.
Drop
Year/ID: 2011 / B23020G11 Group: B Press Subgroup: B23 Automotive
Product and services category: The New Caddy Maxi Entry Series: Optical Illusion Registrant: DDB BUDAPEST Country: HUNGARY Brand name: Volkswagen Advertiser: Porsche Hungaria Advertising agency, city: DDB, Budapest Art director: Rodrigo Fernandes, Carlos Ramas Copywriter: Laszlo Hevesi, Giovanni Pintaude Creative director: Peter Tordai Illustrator: Rodrigo Fernandes Other credits: Eszter Sallai
Creative idea explanation: Objective: To launch the new VW Caddy Maxi among tough competitors, communicating some of its outstanding new features. Concept: Things can sometimes seem or feel different than they really are. In the new Caddy Maxi this is truer than ever. Distances feel shorter because of the driving comfort. Loads seem smaller because of the longer and bigger loading space. And you get the impression that there's always more fuel in the tank due to the low consumption. We proved these facts visually by using techniques adapted to each feature of the Caddy. Target audience: Small business owners.
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective. Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution. We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Duda, Katya Denisenko Production company: Lime Lite Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective. Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked.Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective. Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution. We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Power station
Year/ID: 2011 / B27004G11 Group: B Press Subgroup: B27 Communication products & services
Product and services category: Google Maps Street View Entry Series: Google Maps Street View Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: Google Advertiser: Google Russia Advertising agency, city: BBDO Moscow Art director: Adrian Ely, Victor Zerzele Copywriter: Daria Artamonova Creative director: Adrian Ely Designer: James Lucas Photographer: Jonathan May Project manager: Maria Ustkachkintseva Creative idea explanation: Trying to find a suitable hotel, we are often faced with a catchy attractive advertising which paints such a tempting picture you want to drop everything and find yourself there. But sometimes the truth is far from perfect. If only you could know before to go. Google Street View gives its users this opportunity. It is easy to find the hotel you have chosen on the map and see it as it really is.
Sex shop
Year/ID: 2011 / B27005G11 Group: B Press Subgroup: B27 Communication products & services
Product and services category: Google Maps Street View Entry Series: Google Maps Street View Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: Google Advertiser: Google Russia Advertising agency, city: BBDO Moscow Art director: Adrian Ely, Victor Zerzele Copywriter: Daria Artamonova Creative director: Adrian Ely Designer: James Lucas Photographer: Jonathan May Creative idea explanation: Trying to find a suitable hotel, we are often faced with a catchy attractive advertising which paints such a tempting picture you want to drop everything and find yourself there. But sometimes the truth is far from perfect. If only you could know before to go. Google Street View gives its users this opportunity. It is easy to find the hotel you have chosen on the map and see it as it really is.
DHL Express Wind Tunnel Box
Year/ID: 2011 / B27006G11 Group: B Press Subgroup: B27 Communication products & services
Product and services category: Delivery service Entry Series: DHL Express Wind Tunnel Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: DHL Advertising agency, city: BBDO Russia Group, Moscow Art director: Luis Tauffer Copywriter: Luis Tauffer Creative director: Luis Tauffer, Andres Vergara Production company: Wireframe Creative idea explanation: A wind tunnel is used to check and improve the aerodynamics for car, airplanes and other vehicles. To show that DHL really cares about fast delivering, we created this campaign showing DHL truck, courier, and even the parcel in the wind tunnel to check and improve their speed performance.
Iceland
Year/ID: 2011 / B28014G11 Group: B Press Subgroup: B28 Media
Product and services category: National Geographic Registrant: YOUNG & RUBICAM PRAHA Country: CZECH REPUBLIC Brand name: Sanoma Advertising agency, city: Y&R, Prague Art director: Thiago Jacon, head of art: Marco Antonio do Nascimento Copywriter: Conor Barry Creative director: Marco Antonio do Nascimento Photographer: Kai-Uwe Gundlach Other credits: Executive creative director: Jaime Mandelbaum
Obama
Year/ID: 2011 / B28024G11 Group: B Press Subgroup: B28 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Merkel
Year/ID: 2011 / B28025G11 Group: B Press Subgroup: B28 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Putin
Year/ID: 2011 / B28026G11 Group: B Press Subgroup: B28 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Sarkozy
Year/ID: 2011 / B28027G11 Group: B Press Subgroup: B28 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Blind-friendly ATM
Year/ID: 2011 / B29001G11 Group: B Press Subgroup: B29 Financial & business services
Product and services category: Banking Registrant: VACULIK ADVERTISING, S.R.O. Country: SLOVAK REPUBLIC Brand name: Tatra banka Advertising agency, city: Vaculik advertising, Bratislava Art director: Juraj Sutovec, Viera Sindelarova Copywriter: Vladimir Krizan Creative director: Dejan Galovic Project manager: Barbora Sykorova Creative idea explanation: Our aim was to give people insight into the world of blind people and provide them with the opportunity to try how hard it is to read by touching. This "exercise" shall show the public that also simple thing as use of the automatic teller machine may be difficult and uncomfortable for blind people. Text appearing after touching the thermosensitive foil informs the recipient of this ad about new feature enabling the blind people to "communicate" with ATM. An integral part of the campaign goal was to strengthen the perception of Tatra banka as socially responsible company.
Croatia
Year/ID: 2011 / B29012G11 Group: B Press Subgroup: B29 Financial & business services
Product and services category: Travel Insurance Entry Series: Truth Well Told Registrant: WIKTOR LEO BURNETT Country: SLOVAK REPUBLIC Brand name: Union Advertiser: Union, a.s. Advertising agency, city: Wiktor Leo Burnett, Bratislava Art director: Stefan Andrejco, Peter Kacenka Copywriter: Peter Izo, Vlado Cabak Creative director: Peter Kacenka, Martin Ondrusek Designer: Peter Kacenka
Hysteria
Year/ID: 2011 / B29017G11 Group: B Press Subgroup: B29 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Taras Dzendrovskii Copywriter: Alexandra Doroguntsova Creative director: Will Rust Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Surrealism
Year/ID: 2011 / B29018G11 Group: B Press Subgroup: B29 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Taras Dzendrovskii Copywriter: Alexandra Doroguntsova Creative director: Will Rust Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Friday
Year/ID: 2011 / B29019G11 Group: B Press Subgroup: B29 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Zoltan Visi Copywriter: Karolina Galacz Creative director: Will Rust Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Real Estate Ads for Women's Shelter
Year/ID: 2011 / B31007G11 Group: B Press Subgroup: B31 Social & charity
Product and services category: Women's Shelter Registrant: DRAFTFCB PARTNERS VIENNA Country: AUSTRIA Brand name: Women's Shelter Advertiser: Verein Wiener Frauenhäuser Advertising agency, city: Draftfcb Partners, Vienna Art director: Daniel Senitschnig Copywriter: Armin Winkler Creative director: Florian Schwab Project manager: Michael Mesaric Other credits: CCO: Bernd Fliesser, ECD: Patrik Partl, Graphic Design: Kerstin Frühwirth
Creative idea explanation: Drawing high attention to the fact that a lot of women (also especially with stable social backgrounds) become victims of domestic violence. And therfore spending little money on actions. We booked space for a print ad of the biggest magazinees for classifieds called "Bazar". The Women's Shelter ad was placed within the real estade part and looked exactly like one of the classifields. By offering the appartment at a very low price a even higher level of attention was generated.
28.09.2011
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
