Year/ID: 2011 / C32001G11 Group: C Outdoor Subgroup: C32 Food
Product and services category: Big Balloon Entry Series: Big Balloon Registrant: LEO BURNETT - ISTANBUL Country: TURKEY Brand name: Solen Advertiser: Solen Advertising agency, city: Leo Burnett Istanbul, Istanbul Art director: Erkan Kaya Copywriter: Ilker Dagli Creative director: Executive creative director Idil Akoglu Ergulen, creative director Guven Haktanir Illustrator: Zoo Project manager: Esra Aydogan Other credits: Ozgun Ozkalay
Creative idea explanation: Solen Crazy Balloon is gum brand that provides big balloons for those who chew it. The creative idea comes from the idea that "the bigger balloon means the bigger fun." Chewing gum with big ballon.
Custom-Made Dog Leash Hangers
Year/ID: 2011 / C32004G11 Group: C Outdoor Subgroup: C32 Food
Product and services category: Premium Tailor-Made Pet Food Registrant: NOA NO ORDINARY AGENCY WERBEAGENTUR GMBH Country: AUSTRIA Brand name: Royal Canin Advertiser: Royal Canin Advertising agency, city: NOA, No Ordinary Agency Werbagentur GmbH, Vienna Creative director: Dusan Adamovic, Marko Roncevic, Ivan Marko Designer: Milan Matejic Project manager: Marcus Schulczi Other credits: Goran Mitrasinovic, Production
Creative idea explanation: Royal Canin is a manufacturer of custom-made pet food, and their philosophy is that each animal is unique. They needed a solution that illustrates that standpoint. That's why we've created the world's 1st tailor-made dog leash holders!In front of the pet food shops, we've installed the leash holders for each dog size (MINI, MEDIUM, GIANT...), showing in real life how different kind of dogs require different kind of attention, and creating an useful tool that really helps the pet owners.
Year/ID: 2011 / C32010G11 Group: C Outdoor Subgroup: C32 Food
Product and services category: Gervais Registrant: YOUNG & RUBICAM PRAHA Country: CZECH REPUBLIC Brand name: Bel Advertising agency, city: Y&R, Prague Art director: Gerrit Gerischer Copywriter: Daniel Joseph Creative director: Jitka Bret Srbova Photographer: Michal Sajmir Other credits: Executive creative Director: Jaime Mandelbaum, head of art: Marco Antonio do Nascimento, retouch: Furia
Creative idea explanation: Gervais Original cheese is based on a traditional French recipe that combines fresh curd and cream for a smooth textured taste. We wanted to communicate the product benefit of smoothness to sophisticated urban women in a limited city environment.Our solution, Never Ending Smoothness, made use of the ubiquitous scrolling city lights vitrine, but modified to create our "smooth" effect. We retrofitted the billboard with a giant spreading knife mounted beneath a perpetually rolling expanse of smooth Gervais Original on top of a toasted cracker.
Year/ID: 2011 / C32013G11 Group: C Outdoor Subgroup: C32 Food
Product and services category: Eukanuba dog food Registrant: SAATCHI & SAATCHI POLAND SP. Z O.O. Country: POLAND Brand name: Eukanuba Advertiser: Procter & Gamble Advertising agency, city: Saatchi & Saatchi Poland Art director: Aneta Szeweluk-Skarbek Copywriter: Franciszek Toeplitz Creative director: Max Olech, Blanka Lipinska Project manager: Jolanta Mazurek, Julia Dziurbiejko Other credits: Producers: TV - Eliza Kurek, Print - Rafal Kierzynski, Witold Laskowski
Creative idea explanation: There are dozens of products on the Polish dog food market. In order to choose the best of them you can compare their ingredients, make your choice based on traditional advertising or pick the nicest packaging. Wouldn't it be easier though, if it was your dog the one to choose the best food for itself? We have decided to create a dog food ad, which would attract dogs themselves. In order to do so, we have reached for a scientific method. Knowing that dogs can hear much higher frequency of sounds than humans, we decided to use ultrasounds - inaudible to a human ear but perfectly heard by dogs. The same kind of sounds are used in dog whistles available in pet shops. We have put a proper device inside a citylight advertising Eukanuba. We placed our ad in a park frequented by Warsavians walking their dogs. Our goal was to attract every dog in the reach of the advertisement. Once the ad was in the park, it was enough to wait for the results.
Year/ID: 2011 / C32015G11 Group: C Outdoor Subgroup: C32 Food
Product and services category: Orbit ice mints Registrant: PKP BBDO WERBEAGENTUR GMBH Country: AUSTRIA Brand name: Wrigley Advertiser: Wrigley Austria Advertising agency, city: PKP BBDO Vienna Art director: Karl Royer, Thomas Tatzl Copywriter: Christian Gosch Creative director: Christian Gosch, Thomas Tatzl Designer: Karl Royer Photographer: Thomas Tatzl Project manager: Jana Wiedemann
Shark
Year/ID: 2011 / C32024G11 Group: C Outdoor Subgroup: C32 Food
Product and services category: Hubba Bubba Entry Series: Out Of Proportion Registrant: GITAM BBDO LTD. Country: ISRAEL Brand name: Wrigley Advertiser: Wrigley Advertising agency, city: Gitam BBDO, Tel Aviv Art director: Kamil Mekhti Copywriter: Arnon Rotem Creative director: Guy Bar, Eran Bar-Yochai Illustrator: Miriam Moshinsky Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie
Ninja
Year/ID: 2011 / C32025G11 Group: C Outdoor Subgroup: C32 Food
Product and services category: Hubba Bubba Entry Series: Out Of Proportion Registrant: GITAM BBDO LTD. Country: ISRAEL Brand name: Wrigley Advertiser: Wrigley Advertising agency, city: Gitam BBDO, Tel Aviv Art director: Kamil Mekhti Copywriter: Arnon Rotem Creative director: Guy Bar, Eran Bar-Yochai Illustrator: Miriam Moshinsky Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie
Basketball
Year/ID: 2011 / C32026G11 Group: C Outdoor Subgroup: C32 Food
Product and services category: Hubba Bubba Entry Series: Out Of Proportion Registrant: GITAM BBDO LTD. Country: ISRAEL Brand name: Wrigley Advertiser: Wrigley Advertising agency, city: Gitam BBDO, Tel Aviv Art director: Kamil Mekhti Copywriter: Arnon Rotem Creative director: Guy Bar, Eran Bar-Yochai Illustrator: Miriam Moshinsky Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie
Hitlerabbit
Year/ID: 2011 / C33013G11 Group: C Outdoor Subgroup: C33 Drinks
Product and services category: Amundsen Vodka Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Amundsen Vodka Advertising agency, city: Ogilvy, Prague Art director: Dmitri Lebedev Copywriter: Martin Demartini Creative director: Tomáš Belko, Will Rust Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.
Stalinclaus
Year/ID: 2011 / C33014G11 Group: C Outdoor Subgroup: C33 Drinks
Product and services category: Amundsen Vodka Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Amundsen Vodka Advertising agency, city: Ogilvy, Prague Art director: Dmitri Lebedev Copywriter: Martin Demartini Creative director: Tomáš Belko, Will Rust Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.
Kisspanda
Year/ID: 2011 / C33015G11 Group: C Outdoor Subgroup: C33 Drinks
Product and services category: Amundsen Vodka Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Amundsen Vodka Advertising agency, city: Ogilvy, Prague Art director: Dmitri Lebedev Copywriter: Martin Demartini Creative director: Tomáš Belko, Will Rust Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.
Product and services category: Freshmatic Air-freshener Entry Series: Bucket Registrant: EURO RSCG WARSAW Country: POLAND Brand name: Air Wick Advertising agency, city: Euro RSCG Warsaw Art director: Rafał Ryś Copywriter: Magdalena Banasik Creative director: Jacek Szulecki Photographer: Paweł Fabjański Project manager: Małgorzata Szerenos Creative idea explanation: An air-freshener system that activates when it senses movement. You will smell it when you come in.
Product and services category: Freshmatic Air-freshener Entry Series: Bucket Registrant: EURO RSCG WARSAW Country: POLAND Brand name: Air Wick Advertising agency, city: Euro RSCG Warszawa Art director: Rafał Ryś Copywriter: Magdalena Banasik Creative director: Jacek Szulecki Photographer: Paweł Fabjański Project manager: Małgorzata Szerenos Creative idea explanation: An air-freshener system that activates when it senses movement. You will smell it when you come in.
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Clavin Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Clavin Advertising agency, city: Ogilvy, Prague Art director: Marek Hes Copywriter: Ondřej Kašák Creative director: Tomáš Belko, Jiří Langpaul Creative idea explanation: We show in unusual and funny way the efect of the erection pills in common citystreet. Street laps are usualy declinated with the light down, we made one erected with the light up.
Product and services category: Clavin Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Clavin Advertising agency, city: Ogilvy, Prague Art director: Marek Hes Copywriter: Tomáš Bártl Creative director: Jiří Langpaul Creative idea explanation: We show in the funny way the efect of the erection pills in common citystreet. We use the cover of builder's staging during a reconstruction of a building. One of the scaffold tubes is under the cover as the symbol of erection in the pants.
Product and services category: Beauty products Registrant: ISTROPOLITANA OGILVY Country: SLOVAK REPUBLIC Brand name: Avon Advertising agency, city: Istropolitana Ogilvy, Bratislava Art director: Michal Mazán, Michaela Basandová Copywriter: Rado Olos Creative director: Peter Darovec, Rado Olos Creative idea explanation: Avon has been in Slovakia for 20 years. This campaign proof women they are more beautiful every year. The proof is the talking mirror that flatters their beauty on a street.
Product and services category: Aspirin Entry Series: Aspirin Before & After Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: Aspirin Advertising agency, city: BBDO Russia Group, Moscow Art director: Luis Tauffer, Paulo Garcia Copywriter: Luis Tauffer, Pedro Levier Creative director: Luis Tauffer, Andres Vergara Illustrator: Paulo Garcia Creative idea explanation: This campaign uses humor to show us how bad we look when we have a headache, how we can turn into something else. After all, with a strong headache, you're not yourself anymore. When it happens, use extra strength Bayer aspirin, and you will be back to yourself.
Product and services category: Car wash at Nekrasov, 112-A Registrant: TDI PROMOEVENT LTD. Country: BELARUS Brand name: Car wash at Nekrasov, 112-A Advertiser: Car wash at Nekrasov, 112-A Advertising agency, city: TDIGroup. Belarus Art director: Mishina Olga Copywriter: Filazapovich Sergey Creative director: Filazapovich Sergey Designer: Mishina Olga Photographer: Vesnechek Alex Project manager: Suhaya Julia Creative idea explanation: On dirty cars jokers often write different funny phrases.We decided with the help of a special stencil and sponge to put on dirty cars that are in the car wash our advertising message (like jokers, who often write different funny phrases on dirty cars):"This is a 10% discount on car wash at Nekrasov, 112-A."The owners of cars did not erase the message because it was their discount on the sink. Therefore, dirty cary become a free advertising medium.
Blis System Truck
Year/ID: 2011 / C37005G11 Group: C Outdoor Subgroup: C37 Automotive
Product and services category: Automotive Entry Series: Introducing a new vehicle next to you Registrant: BOLD OGILVY & MATHER Country: GREECE Brand name: Ford Focus Advertiser: Ford Motor Hellas Advertising agency, city: Bold Ogilvy, Athens Art director: Vagelis Tolias Copywriter: Giorgos Kouveliotis Creative director: Lazaros Nikiforidis Illustrator: Tereza Ferentinou Project manager: Rebecca Salmona Other credits: 3D artist: Giorgos Kazakos
Creative idea explanation: Blind-spot Information System (BLIS) is one of the innovations that come with the new Ford Focus and allows the driver to be aware of the vehicles that are situated in either side of his car. To demonstrate this benefit, we converted roads to theatrical scenes in which vehicles are the protagonists. The same way spectators are aware of the actors on a theatrical stage, Ford Focus drivers can be aware of the surrounding vehicles on the road.
Blis System Car
Year/ID: 2011 / C37006G11 Group: C Outdoor Subgroup: C37 Automotive
Product and services category: Automotive Entry Series: Introducing a new vehicle next to you Registrant: BOLD OGILVY & MATHER Country: GREECE Brand name: Ford Focus Advertiser: Ford Motor Hellas Advertising agency, city: Bold Ogilvy, Athens Art director: Vagelis Tolias Copywriter: Giorgos Kouveliotis Creative director: Lazaros Nikiforidis Illustrator: Tereza Ferentinou Project manager: Rebecca Salmona Other credits: 3D artist: Giorgos Kazakos
Creative idea explanation: Blind-spot Information System (BLIS) is one of the innovations that come with the new Ford Focus and allows the driver to be aware of the vehicles that are situated in either side of his car. To demonstrate this benefit, we converted roads to theatrical scenes in which vehicles are the protagonists. The same way spectators are aware of the actors on a theatrical stage, Ford Focus drivers can be aware of the surrounding vehicles on the road.
Blis System Motorcycle
Year/ID: 2011 / C37007G11 Group: C Outdoor Subgroup: C37 Automotive
Product and services category: Automotive Entry Series: Introducing a new vehicle next to you Registrant: BOLD OGILVY & MATHER Country: GREECE Brand name: Ford Focus Advertiser: Ford Motor Hellas Advertising agency, city: Bold Ogilvy, Athens Art director: Vagelis Tolias Copywriter: Giorgos Kouveliotis Creative director: Lazaros Nikiforidis Illustrator: Tereza Ferentinou Project manager: Rebecca Salmona Other credits: 3D artist: Giorgos Kazakos
Creative idea explanation: Blind-spot Information System (BLIS) is one of the innovations that come with the new Ford Focus and allows the driver to be aware of the vehicles that are situated in either side of his car. To demonstrate this benefit, we converted roads to theatrical scenes in which vehicles are the protagonists. The same way spectators are aware of the actors on a theatrical stage, Ford Focus drivers can be aware of the surrounding vehicles on the road.
Riding the walls
Year/ID: 2011 / C37011G11 Group: C Outdoor Subgroup: C37 Automotive
Product and services category: Seat Leon Cupra Registrant: OGILVY ROMANIA Country: ROMANIA Brand name: Seat Advertiser: Seat Advertising agency, city: OgilvyAction Romania Art director: Catalin Popescu Copywriter: Corina Bompa Creative director: Albert Nica, Dani Macarie Creative idea explanation: Cars riding walls have always been a symbol of speed, performance and power, as seen in action movies and stunts on YouTube. Now for the first time, they do it on real parking walls. In order to make a very clear point about the 240 hp engine of the Leon Cupra we placed tire marks on the walls of the Unirea Shopping Center car park, probably the busiest multi-storey car park in Bucharest. The marks on the wall ended with the answer to the top question in the mind of any driver passing by: What kind of a car makes this possible? Seat leon cupra. 240 horse power.
Product and services category: TAROM Airlines Registrant: OGILVY ROMANIA Country: ROMANIA Brand name: TAROM Advertiser: TAROM Advertising agency, city: OgilvyAction Romania Art director: Catalin Popescu Copywriter: Corina Bompa Creative director: Albert Nica, Dani Macarie Creative idea explanation: An outdoor campaign to communicate the Romanian national air transport company special fare offers for the flights operated to London and Paris as the easiest way to get to the two destinations. Placed in the heart of Bucharest, the orientation panels displayed instead street guides of London and Paris central areas, while the YOU ARE HERE red spot would give full information as to what it merely takes to really be there.
Product and services category: Tourist agency Registrant: VOSKHOD Country: RUSSIA Brand name: Charter Advertising agency, city: Voskhod, Yekaterinburg Art director: Vladislav Derevyannykh Copywriter: Evgeny Primachenko, Aleksandr Parkhomenko Creative director: Andrey Gubaydullin Designer: Yana Akhmetshina, Dmitry Maslakov Creative idea explanation: In the Urals snow stays for half-year. Naturally, people get tired of it and dream of holidays in warm countries. In outdoor advertising of tourist agency "Charter" snow helped Ural people move far from snow. One had to choose a country shown on the board, hit it with snowball and take a picture of successful throw. The picture gave a discount for the trip to the chosen country. The news about playing snowballs with outdoor advertising appeared in many local media. Several hundred of accurate townspeople went on holidays. During a month of off-season promotion the number of "Charter" clients exceeded the figure of peak season.
Product and services category: Drifting Away Registrant: PROPAGANDA CREATIVE SERVICES SRL Country: ROMANIA Brand name: HBO Advertiser: HBO Advertising agency, city: Propaganda, Bucharest Art director: Bogdan Moraru Copywriter: Tudor Pascanu, Vlad Tomei Creative director: Bogdan Moraru Project manager: Sonia Panait, Claudia Cristutiu Creative idea explanation: 'Drifting Away' was a drama series that premiered on HBO Romania, in December 2010. It's the story of a psychologist whose life is drifting away together with those of his own patients. So we thought the street billboards should be somehow drifting too. So we had them 'loosely' hanging from buildings and 'randomly' floating around the city water areas, e.g. Dambovita River.
Product and services category: Slovak Archery Club Registrant: JANDL MARKETING A REKLAMA S.R.O. Country: SLOVAK REPUBLIC Brand name: Slovenský lukostrelecký klub Advertising agency, city: JANDL, marketing a reklama s.r.o., Bratislava Art director: Alexis Blanco Copywriter: Eugen Suman Creative director: Pavel Fuksa Project manager: Rastislav Kuttner Creative idea explanation: Slovak Archery Club wanted to raise awareness of their archery lessons, butlacked the budget to do anything large scale. We used the statues from themost crowded areas in Bratislava to surprise passers-by and establish a directmental link to the archery courses. We placed real red apples on the heads ofthe statues. On the apples, a sticker invited people to visit sslk.sk, the archeryclub's website. When the first batch of apples disappeared, we delivered a newone. And so on, until the day passed. Slovak School Archery Club has reporteda significant increase in enquiries.
Product and services category: Young Director Award by CFP-E/SHOTS Registrant: TBWA\PHS HELSINKI Country: FINLAND Brand name: Young Director Award by CFP-E/SHOTS Advertiser: CFP-E Advertising agency, city: TBWA\PHS, Helsinki Art director: Minna Lavola Copywriter: Mira Olsson Photographer: Anton Sucksdorf Illustrator: Fake Graphics Project manager: Hannes Morten, CFP-E Other credits: Francois Chilot, CFP-E; Margit Mardisalu, TBWA\PHS; Ina Lakkonen, DMP; Kirsi Pärni, Left/Right
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Product and services category: Match Box Airplane Model Toys Registrant: BOLD OGILVY & MATHER Country: GREECE Brand name: Mattel / Match box Advertiser: Mattel Advertising agency, city: Bold Ogilvy, Athens Art director: Vagelis Tolias Copywriter: Katerina Tsoumpa Creative director: Lazaros Nikiforidis Photographer: Vasilis Michail Illustrator: Tereza Ferentinou Creative idea explanation: In order to emphasize how realistic the AIRBUS scale model from Matchbox is, we replaced the passenger boarding bridge of an actual aircraft with a drinking straw, symbolizing that the only difference between the matchbox scale model and the actual aircraft is the size.
Product and services category: This Human World - International Film Festival of Human Rights Registrant: WIEN NORD WERBEAGENTUR GMBH Country: AUSTRIA Brand name: This Human World Advertiser: Johannes Wegenstein Advertising agency, city: WIEN NORD, Vienna Art director: Andreas Lierzer, Daniela Schabernak Copywriter: Bernd Wilfinger, Matthias Piskernik Creative director: Eduard Böhler, Edmund Hochleitner Photographer: Gregor Ecker Creative idea explanation: Over the last 15 years in totalitarian regimes around the world 2 million people disappeared. Abducted, most of them never came back. And so often their martyrdom started with a simple, brutal instrument: A bag over the head. So we brought this symbol for the loss of freedom and human dignity directly into the ideal world of the Austrian society. By simply folding the upper part of posters and billboards over the heads of the displayed persons. So it took us just paper, to show how people disappear and to bring the inhumanity so plastically into public life.
Product and services category: Fair Registrant: OGILVY & MATHER GMBH Country: AUSTRIA Brand name: Vienna Model Makers Fair Advertiser: Reed Messe Wien Advertising agency, city: Ogilvy and Mather, Vienna Art director: Renée Reust, Heinz Ploder Copywriter: Doris Partl. Michael Rittmannsberger Creative director: Gerd Schulte-Doeinghaus Creative idea explanation: Objective: To promote the date and simultaneously generate interest in the upcoming Vienna Model-Makers Fair in the week before the event. There was no budget for a large advertising campaign. Concept / Implementation: In order to inspire as many people as possible to visit the Model-Makers Fair at short notice, miniature posters and Citylights in the scale of 1:20 were placed in the streets of Vienna in the week before the event. The tiny scale of the advertising space did not impair its effect in any way - rather the opposite. Relevance: The attention to detail and precision of the carefully produced 1:20 scale poster and Citylight frames left as lasting an impression as the models and exhibits themselves, whilst simultaneously revealing a foretaste of the upcoming Fair. Results: Although no classical advertising was used for the 2010 Model-Makers Fair, the organisers recorded a 5% increase in visitor numbers on the previous year.
Books Fresheners
Year/ID: 2011 / C40002G11 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services category: Chain of bookstores Registrant: VOSKHOD Country: RUSSIA Brand name: 100 000 Books Advertising agency, city: Voskhod, Yekaterinburg Art director: Vladislav Derevyannykh Copywriter: Evgeny Primachenko, Aleksandr Parkhomenko, Alexey Nikiforov Creative director: Andrey Gubaydullin Designer: Dmitry Maslakov Creative idea explanation: Till 1990's Russia was the most reading country in the world. Now people read less. Chain of bookstores "100 000 books" decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there's no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of "100 000 books" grew by 23 %. Now they are going to sell the fresheners in the chain's outlets.
Obama
Year/ID: 2011 / C42008G11 Group: C Outdoor Subgroup: C42 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Merkel
Year/ID: 2011 / C42009G11 Group: C Outdoor Subgroup: C42 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan Project manager: Ozlem Delikanli
Putin
Year/ID: 2011 / C42010G11 Group: C Outdoor Subgroup: C42 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan Project manager: Ozlem Delikanli
Sarkozy
Year/ID: 2011 / C42011G11 Group: C Outdoor Subgroup: C42 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan Project manager: Ozlem Delikanli
Yugoslavia
Year/ID: 2011 / C43004G11 Group: C Outdoor Subgroup: C43 Financial & business services
Product and services category: Installment buying Entry Series: Retro Registrant: WIKTOR LEO BURNETT Country: SLOVAK REPUBLIC Brand name: Quatro Advertising agency, city: Wiktor Leo Burnett Art director: Igor Majkút, Betka Kováčová Copywriter: Peter Ižo, Matúš Švirloch Creative director: Peter Ižo, Peter Kačenka Designer: Betka Kováčová Creative idea explanation: If you're yearning for a holiday but don't have enough money, you can start saving up. That will take some time. And who knows what will happen in that country that you want to visit in the meantime? A better option is to buy a holiday on installments.
GDR
Year/ID: 2011 / C43005G11 Group: C Outdoor Subgroup: C43 Financial & business services
Product and services category: Installment buying Entry Series: Retro Registrant: WIKTOR LEO BURNETT Country: SLOVAK REPUBLIC Brand name: Quatro Advertising agency, city: Wiktor Leo Burnett Art director: Igor Majkút Copywriter: Peter Ižo, Matúš Švirloch Creative director: Peter Ižo, Peter Kačenka Creative idea explanation: If you're yearning for a holiday but don't have enough money, you can start saving up. That will take some time. And who knows what will happen in that country that you want to visit in the meantime? A better option is to buy a holiday on installments.
USSR
Year/ID: 2011 / C43006G11 Group: C Outdoor Subgroup: C43 Financial & business services
Product and services category: Installment buying Entry Series: Retro Registrant: WIKTOR LEO BURNETT Country: SLOVAK REPUBLIC Brand name: Quatro Advertising agency, city: Wiktor Leo Burnett Art director: Igor Majkút Copywriter: Peter Ižo, Matúš Švirloch Creative director: Peter Ižo, Peter Kačenka Creative idea explanation: If you're yearning for a holiday but don't have enough money, you can start saving up. That will take some time. And who knows what will happen in that country that you want to visit in the meantime? A better option is to buy a holiday on installments.
Hysteria
Year/ID: 2011 / C43013G11 Group: C Outdoor Subgroup: C43 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Taras Dzendrovskii Copywriter: Alexandra Doroguntsova Creative director: Will Rust Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Surrealism
Year/ID: 2011 / C43014G11 Group: C Outdoor Subgroup: C43 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Taras Dzendrovskii Copywriter: Alexandra Doroguntsova Creative director: Will Rust Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Friday
Year/ID: 2011 / C43015G11 Group: C Outdoor Subgroup: C43 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Zoltan Visi Copywriter: Karolina Galacz Creative director: Will Rust Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Product and services category: Consumer Involvement Platform Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: ISRAEL Brand name: Strauss Advertising agency, city: Shalmor Avnon Amichay / Interactive Tel Aviv, Tel Aviv Art director: Dan Shani, Adva Alon Copywriter: Michal Perry, Oz Frenkel, Nadav Raviv Creative director: Yaneev Avital, Roy Cohen, Sagi Blumberg Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan, Executive Client Director: Adam Polachek, Tal Fishbain, Account Supervisor: Hagit Erez, Interactive Account Supervisor: Amichay Kattan, Account Manager: Sivan Talmor, Lia Gat, Interactive Account Manager: Michal Kalish, Executive Creative Director, Branding: Zeev Ravid, Head of Strategic Planning: Yoni Lahav, Planning Director: Vered Golan, Planner: Ayelet Esformes, Inbal Leitner, Branding Director: Ayelet Gerzon, Branding Art Director: Liraz Levy, Adi Sova, Branding Copywriter: Gil Katzir, Agency Producer: Marina Akilov
Creative idea explanation: We wanted to show that the consumers are part of Strauss. All 180.000 family names in the country replaced the well known Strauss name on the logo, giving all citizens in the country a personalized logo. Changing The LOGO, which global companies never touch let alone come near, was a declaration. The campaign invited people to be part of Strauss's consumer involvement platform. Not just as customers anymore, but as a real part of the Strauss family.
Product and services category: Image Bank Entry Series: Getty is Enough Registrant: DDB&CO. Country: TURKEY Brand name: Getty Images Advertiser: Getty Images Advertising agency, city: DDB&Co. Istanbul Art director: Koray Sahan, Ali Yigit Gumus, Lucas Zaiden Creative director: Karpat Polat Project manager: Gulin Erdogan
Plug right
Year/ID: 2011 / C45013G11 Group: C Outdoor Subgroup: C45 Social & charity
Product and services category: Online petitions Entry Series: Plug Registrant: PRISTOP D.O.O. Country: SLOVENIJA Brand name: Amnesty International Advertiser: Amnesty International Slovenije Advertising agency, city: Pristop d.o.o. Ljubljana Art director: Martina Kokovnik Copywriter: Drago Mlakar Creative director: Aljoša Bagola Project manager: Mojca Goršič Creative idea explanation: A simple visual metaphor, that shows people, how they can stop violence if they sign online petitions.
Plug left
Year/ID: 2011 / C45014G11 Group: C Outdoor Subgroup: C45 Social & charity
Product and services category: Online petitions Entry Series: Plug Registrant: PRISTOP D.O.O. Country: SLOVENIJA Brand name: Amnesty International Advertiser: Amnesty International Slovenije Advertising agency, city: Pristop d.o.o. Ljubljana Art director: Martina Kokovnik Copywriter: Drago Mlakar Creative director: Aljoša Bagola Project manager: Mojca Goršič Creative idea explanation: A simple visual metaphor, that shows people, how they can stop violence if they sign online petitions.
Clean up after your dog 1
Year/ID: 2011 / C45022G11 Group: C Outdoor Subgroup: C45 Social & charity
Product and services category: Environmental awareness Entry Series: Clean up after your dog Registrant: McCANN-ERICKSON BELGRADE Country: SERBIA Brand name: Belgrade Stari Grad municipality - Ecology council Advertiser: Belgrade Stari Grad municipality Advertising agency, city: McCann Erickson Belgrade Art director: Marija Milankovic, Lidija Milovanovic Copywriter: Marija Milankovic Creative director: Jana Savic Rastovac, Vladimir Cosic Photographer: Marko Savic Project manager: Milos Stankovic Other credits: Creative consultant: Yaniv Melinarski
Creative idea explanation: In order to urge Serbia's capital Belgrade to pick up poop after their dogs, we have produced a series of City Lights asking people to bend over, clean up and help create a "beautiful city" in more ways than one.
Product and services category: Road Safety Registrant: LEO BURNETT RUSSIA Country: RUSSIA Brand name: The Village Advertiser: The Village Advertising agency, city: Moscow Art director: Mikhail Derkach Creative director: Mikhail Kudashkin, Grigory Sorokin Designer: Andrey Sergeev Production company: Kijjaa
Product and services category: Sea Shepherd Entry Series: 172 Killed Whales Registrant: LOWE GGK WERBEAGENTUR GESMBH Country: AUSTRIA Brand name: 172_Killed_Whales Advertiser: Sea Shepherd Advertising agency, city: Vienna Art director: Christian Bircher Copywriter: Alexander Rabl, Nikolaus Leischko Creative director: Dieter Pivrnec, Christian Bircher, Nikolaus Leischko Photographer: Christian Bircher, Hugyfot.de Project manager: Steve Roast Creative idea explanation: We remember the 172 killed whales with a poster exhibition in the city.The 172 whales were killed between January and March 2011.The exhibition consists of 172 different and unique posters meaning for every killed whale oneposter was produced. As exhibition area various popular fences around the center of the citywere used. Though the posters were not only fixed onto the fences but instead hung onto thetips of the fences. The tips were used as harpunes. They practically replaced the harpunes.This way the vision of the harpuned whales was directly brought to the people.There were no different media channels used. The classical media poster was 'simply' stagedin a very unconventional way.Over the last three years we have taken hundreds of high resolution whale photos in the pacific ocean. With this background we were able to produce one unique poster for every killed whale.
Product and services category: Sea Shepherd Entry Series: 172 Killed Whales Registrant: LOWE GGK WERBEAGENTUR GESMBH Country: AUSTRIA Brand name: 172_Killed_Whales Advertiser: Sea Shepherd Advertising agency, city: Vienna Art director: Christian Bircher Copywriter: Alexander Rabl, Nikolaus Leischko Creative director: Dieter Pivrnec, Christian Bircher, Nikolaus Leischko Photographer: Christian Bircher, Hugyfot.de Project manager: Steve Roast Creative idea explanation: We remember the 172 killed whales with a poster exhibition in the city.The 172 whales were killed between January and March 2011.The exhibition consists of 172 different and unique posters meaning for every killed whale oneposter was produced. As exhibition area various popular fences around the center of the citywere used. Though the posters were not only fixed onto the fences but instead hung onto thetips of the fences. The tips were used as harpunes. They practically replaced the harpunes.This way the vision of the harpuned whales was directly brought to the people.There were no different media channels used. The classical media poster was 'simply' stagedin a very unconventional way.Over the last three years we have taken hundreds of high resolution whale photos in the pacific ocean. With this background we were able to produce one unique poster for every killed whale.
28.09.2011
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
