Year/ID: 2011 / D46004G11 Group: D Radio Subgroup: D46 Food
Product and services category: Oil for multiple frying Registrant: PUBLICIS MARC Country: BULGARIA Brand name: Palmolina Advertiser: Olineza Advertising agency, city: Publicis Bulgaria Creative director: Publicis team Production company: Madar Studio
Year/ID: 2011 / D47007G11 Group: D Radio Subgroup: D47 Drinks
Product and services category: Rajec Registrant: LEAGAS DELANEY PRAHA S.R.O. Country: CZECH REPUBLIC Brand name: Rajec Advertiser: Kofola a.s. Advertising agency, city: Leagas Delaney Praha s.r.o. Art director: Kristina Ambrozova, Petr Cech, Igor Paleta Creative director: Tereza Sverakova, Hermann Waterkamp Creative idea explanation: Guirella radio broadcasting in underground parking of shopping mall promoting Rajec spring water with its well known positioning "Patented by nature". "Even here nature is with you. Upstairs in supermarket for 9,90 CZK."
Year/ID: 2011 / D51001G11 Group: D Radio Subgroup: D51 Automotive
Product and services category: SEAT Cupra Registrant: OGILVY ROMANIA Country: ROMANIA Brand name: SEAT Cupra Advertiser: SEAT Advertising agency, city: Mather Romania Creative director: Albert Nica, Dani Macarie Screenwriter: Anca Ungureanu, Calin Marcu, Bogdan Csapo Creative idea explanation: A GPS voice is trying to keep up with the incredible horse power of Seat Cupra.
Year/ID: 2011 / D55002G11 Group: D Radio Subgroup: D55 Communication products & services
Product and services category: bob data packet Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH Country: AUSTRIA Brand name: bob Advertiser: Mobilkom Austria AG/ bob Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH Creative director: Alexander Hofmann, Francesco Bestagno Music: Soundstudio: Tic Music Other credits: Copywriter: Alexander Hofmann, Isabelle Stadler, Hieronymus Kloss, Producer: Evelyn Berghold, Account Management: Christin Herrnberger, Christian Ertl, Marilen Hennebach
Creative idea explanation: In order to promote mobile phone provider bob's add-on data tariff, which enables you to surf the internet on your mobile phone, we called up real people with the German surname 'Gugl' this is pronounced as the search engine 'Google' and asked them questions you'd normally ask Google; so to say search queries via the mobile phone.
Year/ID: 2011 / D55003G11 Group: D Radio Subgroup: D55 Communication products & services
Product and services category: Delivery service Entry Series: DHL Door-To-Door Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: DHL Advertising agency, city: BBDO Russia Group Creative director: Luis Tauffer, Andres Vergara Production company: Sonart (Montréal/Canada) Other credits: Andres Vergara - scriptwriter, Andrey Belov - agency producer, Alekseeva Nadezhda - account supervisor, Paul Maco - producer, Yan Dal Santo and Nicolas Fransolet - directors
Creative idea explanation: SFX: DOOR OPENSVO1: Bonjour!COURIER: (FOOTSTEPS, KNOCKS ON DOOR)SFX: DOOR OPENSVO2: Muchas gracias!VO3: From door to door. Fast delivery with no boundaries. DHL Express.
Year/ID: 2011 / D55004G11 Group: D Radio Subgroup: D55 Communication products & services
Product and services category: Delivery service Entry Series: DHL Door-To-Door Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: DHL Advertising agency, city: BBDO Russia Group Creative director: Luis Tauffer, Andres Vergara Production company: Sonart (Montréal/Canada) Other credits: Andres Vergara and Luis Tauffer - scriptwriters, Andrey Belov - agency producer, Alekseeva Nadezhda - account supervisor, Paul Maco - producer, Yan Dal Santo and Nicolas Fransolet - Directors. Sonart (Montréal/Canada) Sound Studio, Jean-Pascal Beaudoin and Pascal Desjardins - sound engineers, radio director: Nicolas Fransolet
Creative idea explanation: SFX: DOOR OPENSVO1: Hi!COURIER: (WALKING, KNOCKS ON DOOR) SFX: DOOR OPENSVO2: Grazie mille!VO3: From door to door. Fast delivery with no boundaries. DHL express.
Year/ID: 2011 / D55005G11 Group: D Radio Subgroup: D55 Communication products & services
Product and services category: Delivery service Entry Series: DHL Door-To-Door Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: DHL Advertising agency, city: BBDO Russia Group Creative director: Luis Tauffer, Andres Vergara Production company: Sonart (Montréal/Canada) Other credits: Andres Vergara and Luis Tauffer - scriptwriters, Andrey Belov - agency producer, Alekseeva Nadezhda - account supervisor, Paul Maco - producer, Yan Dal Santo and Nicolas Fransolet - directors, Sonart (Montréal/Canada) Sound Studio, Jean-Pascal Beaudoin and Pascal Desjardins - sound engineers, radio director: Nicolas Fransolet
Creative idea explanation: SFX: DOOR OPENSVO1: Hello!COURIER: (WALKING, KNOCKS ON DOOR)SFX: DOOR OPENSVO2: Spasiba!VO: From door to door. Fast delivery with no boundaries. DHL express.
Year/ID: 2011 / D56001G11 Group: D Radio Subgroup: D56 Media
Product and services category: Radio Nova Morning Show Entry Series: Morning People Registrant: TBWA\PHS HELSINKI Country: FINLAND Brand name: Morning Show Advertiser: Radio Nova Advertising agency, city: TBWA\PHS, HELSINKI Creative director: Tommy Mäkinen Project manager: Tommy Mäkinen, Kaisa Kinnunen Music: Cat Stevens: Morning Has Broken Director: Pekka Vihrelaakso Screenwriter: Tommy Mäkinen, Erkko Mannila Other credits: Jouni Mannerhovi, Marketing Director, Radio Nova;
Creative idea explanation: Brief explanation of any important local or national nuance or relevance of the actor/voiceover artist that might not be understood by an international audience.Radio Nova morning show VJ Kimmo Vehviläinen calling to real people (not actors) trying to set up a meeting before his working day begins at 6 am.
Year/ID: 2011 / D56002G11 Group: D Radio Subgroup: D56 Media
Product and services category: Radio Nova Morning Show Entry Series: Morning People Registrant: TBWA\PHS HELSINKI Country: FINLAND Brand name: Morning Show Advertiser: Radio Nova Advertising agency, city: TBWA\PHS, HELSINKI Creative director: Tommy Mäkinen Project manager: Tommy Mäkinen, Kaisa Kinnunen Music: Cat Stevens: Morning Has Broken Director: Pekka Viherlaakso Screenwriter: Tommy Mäkinen, Erkko Mannila Other credits: Producer: Pekka Viherlaakso
Creative idea explanation: Radio Nova morning show VJ Kimmo Vehviläinen calling to real people (not actors) trying to set up a meeting before his working day begins, at 6 am.
Year/ID: 2011 / D59002G11 Group: D Radio Subgroup: D59 Social & charity
Product and services category: Aids Awarness Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: ISRAEL Brand name: Aids Task Force Advertising agency, city: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Tel Aviv Art director: Shirley Eva Bahar Creative director: Amit Gal Other credits: Copywriter: Orit Bar Niv, Executive Client Director: Adam Polachek, Account Supervisor: Shiran Chen Gross, Account Manager: Inbal Stern, Head of Strategic Planning: Yoni Lahav, Planning Director: Hila Tamir, Planner: Niva Ziv
Creative idea explanation: This year, the Aids Task Force mission was to make more people to get tested. On World Aids Day, our radio campaign had a core idea:We invited anchors from all radio stations to take HIV tests LIVE and get results LIVE. The "Get Tested" campaign was an open idea platform. Anchors used the platform to make the campaign their own. At the end of the day the campaign included more than 20 hours of original branded content. The open idea platform was a collaboration between Advertising, Media, Content and PR for one goal, and one message: "Get Tested"
Year/ID: 2011 / D59009G11 Group: D Radio Subgroup: D59 Social & charity
Product and services category: Voluntary service for The Warsaw Uprising Museum Registrant: NIENALTOWSKI.COM Country: POLAND Brand name: The Warsaw Uprising Museum Advertiser: nienaltowski.com Advertising agency, city: nienaltowski.com, Warsaw Art director: Krzysztof Nienaltowski Liliana Nienaltowska Creative director: Krzysztof Nienaltowski Project manager: Stefania Nienaltowska Screenwriter: Liliana Nienaltowska Creative idea explanation: The Warsaw Uprising Museum employs 120 volunteers. To take care of the exhibitions 'Communication' and 'Portable Wireless Sets' the Museum was looking for a few volunteers with real passion. How to find them? For 3 days Radio Kampus 97,1 FM Warsaw broadcast a radio spot in Morse Code: If you understand this - call 883017534. Within 3 days 16 people called the phone number given in the ad. An employee of the museum answered the calls, congratulated the callers on their outstanding knowledge of the code used in the Warsaw Uprising 1944, and offered them a position.
28.09.2011
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
