Year/ID: 2011 / A12017G11 Group: A Film Subgroup: A12 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Copywriter: Balazs Szaday Creative director: Will Rust, Ferenc Benesch Director: Mikko Lehtinen Production company: Feel Films, Sauna International Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik - Account Director, Nick Hirschkorn - Producer, Dan Cleland - Line Producer, Miika Vaso - Editor, Richard Stewart - DoP
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Year/ID: 2011 / A12016G11 Group: A Film Subgroup: A12 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Zoltan Visi Copywriter: Karolina Galacz Creative director: Will Rust, Ferenc Benesch Director: Mikko Lehtinen Production company: Feel Films, Sauna International Other credits: Martin Alles - Strategic Planner, Svetlana Polyakova, Alexandra Savonik - Account Director, Nick Hirschkorn - Producer; Dan Cleland - Line Producer, Miika Vaso - Editor, Richard Stewart - DoP
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Year/ID: 2011 / A01012G11 Group: A Film Subgroup: A01 Food
Product and services category: Nuts Trio Registrant: ADVENTA LOWE Country: UKRAINE Brand name: Nestle Advertising agency, city: Adventa Lowe, Kiev Art director: Vladimir Kuchmarenko, Stas Kachanovsky Copywriter: Eugene Pakhmutov, Andrew Yarynich Creative director: Olexiy Pasichnyk Director of Photography: Fraser Taggart Director: Charley Stadler Production company: Radioactive Film Other credits: Account team: Andrew Bezruchenko; Account manager: Darya Zvazhiy; Planner: Kirill Skikevitch; tv producer: Victor Firsanov
Creative idea explanation: The idea of video lays in the fact that Nuts Trio, as usual Nuts, squirrels like very much. Our hero, a guy who has squirrels instead of hands. He can not try these pills, because his hands-squirrels always eat them before.
Year/ID: 2011 / A03001G11 Group: A Film Subgroup: A03 Household maintenance
Product and services category: Laundry detergent Registrant: EURO RSCG ISRAEL Country: ISRAEL Brand name: Colon 101 Advertiser: Reckitt Benckiser Advertising agency, city: Euro Israel RCSG Art director: Ben Sever Copywriter: Ilan Nachmias/Yiftach Chozev Creative director: Ben Sever Project manager: Dana Caro Music: sound: soundhouse Director: Adam Sanderson Production company: Shosi & Udi Other credits: Account director: Einat Danon/ Account executive: Yael Eichnowald Planner: Dr. Uri Oren, Pnina Wiesman
Creative idea explanation: Colon 101 is advertising the fact that 101 different types of stains can be treated using this cleaning agent. You ask how on earth there could be that many types os stains? Well see for yourself...
Year/ID: 2011 / A09007G11 Group: A Film Subgroup: A09 Retail & public services
Product and services category: Furniture Store Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH Country: AUSTRIA Brand name: Moemax Furniture Store Advertiser: XXXLutz/ Moemax Furniture Store Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna Art director: Rene Pichler (AD), Lukas Hueter, Benjamin Fillitz (Graphic) Copywriter: Alistair Thompson Creative director: Alistair Thompson, Rene Pichler Director of Photography: Sebastian Pfaffenbichler Music: Soundstudio: Tic Music, Music: Kathriner Sound (Christian W. Mayr, Thomas Kathriner) Director: Christopher Schier Production company: Filmhaus Wien, Producer: Dr. Wolfgang Ramml, Christian Florin Other credits: Andrea Kliment (Account Supervisor), Albin Lenzer, Siegfried Kaufmann (Account Management), Gerd Berner (Edit), Juergen Madl (TV-Producer)
Creative idea explanation: This commercial for the Moemax furniture stores delivery and assembly service made the audience part of the action. On the screen you see a man who has just finished installing his new kitchen. He presses the light switch on the extractor hood. The light in the kitchen stays dark. Instead, it's the lights in the cinema which are turned on! He tries again - with the same result. Our tagline appears in summary: "You shouldn't do everything by yourself".
Year/ID: 2011 / A11001G11 Group: A Film Subgroup: A11 Media
Product and services category: Website about advertising Entry Series: Advertising is part of our life Registrant: NEXT ADVERTISING SRL Country: ROMANIA Brand name: Iqads.ro Advertiser: Iqads.ro Advertising agency, city: Next Advertising Art director: Catalin Baciu Copywriter: Mihaela Stefanica, Mihaela Neatu, Liviu David, Radu Olteanu, Semida Duriga Creative director: Liviu David Director of Photography: Marius Ivascu Director: Liviu David Production company: Reload Film Creative idea explanation: Whether we like it or not, advertising is part of our lives. It's in our bed, at our table, we go out and have fun together. Advertising created the brands that surround us. In fact, advertising is so powerful, that we can describe our lives with it.
Year/ID: 2011 / A16004G11 Group: A Film Subgroup: A16 Online films
Product and services category: Environmental activism Registrant: SAVAGE Country: CZECH REPUBLIC Brand name: Greenpeace international Advertising agency, city: Daniel Bird, Prague Art director: Daniel Bird Copywriter: Daniel Bird Creative director: Daniel Bird Designer: Jaroslav Mrazek Illustrator: Jaroslav Mrazek Project manager: Klara Kralickova Director: Daniel Bird Production company: savage Programmer: Daniel Bird Screenwriter: Daniel Bird Creative idea explanation: Greenpeace wanted to put pressure on the it industry to stop relying on coal for its huge energy consumption and chose Facebook as a representative target. The commercial was released at the same time as David Fincher's Social Network film. By telling Mark Zuckerberg's story via a child's perspective, the strong case for Facebook to use renewable energy could be put forward simply and effectively.
Product and services category: Main Festival Titles Registrant: SAVAGE Country: CZECH REPUBLIC Brand name: OFFF Festival Barcelona 2011 Advertiser: OFFF Festival Barcelona 2011 Advertising agency, city: PostPanic, Amsterdam Designer: Mischa Rozema, Si Scott Photographer: Mischa Rozema, Si Scott Illustrator: Mischa Rozena, Si Scott Director of Photography: Jiri Malek, Mischa Rozema Project manager: Ania Markham, Jules Tervoort, Annejes van Liempd, Klara Kralickova Music: Hecq Director: Mischa Rozema Production company: Savage, PostPanic Screenwriter: Mischa Rozema, Si Scott Creative idea explanation: With no brief and an opportunity to make what PostPanic wanted, the opening titles reflect Mischa Rozema and Si Scott's dark thoughts on a possible future, inspired by the OFFF Festival's theme for 2011, "Year Zero". Directed by Mischa and shot on location in Prague with post carried out back in Amsterdam at PostPanic, the film guides the viewer through a grim scenario embedded with the names of artists appearing at this years's OFFF festival.
Year/ID: 2011 / A14007G11 Group: A Film Subgroup: A14 Social & charity
Product and services category: Parental alcohol misuse awareness Registrant: EURO RSCG HELSINKI Country: FINLAND Brand name: Lasinen Lapsuus / The Fragile Chilhood organization Advertiser: Lasinen Lapsuus / The Fragile Chilhood organization Advertising agency, city: Euro RSCG, Helsinki Art director: Marko Vuorensola Copywriter: Juha Koivisto Creative director: Marko Vuorensola Director of Photography: Pini Hellsted Project manager: Nina Myllyharju Music: Timo Anttila/Humina Director: Teemu Niukkanen Production company: Kennel Helsinki Other credits: Client responsible: Janne Takala, producer: Petteri Lehtinen, line producer: Soili Akerlund, casting: Minna Kalenius, editor: Teemu Niukkanen, second camera: Jaakko Slotte, camera assistant: Mika Vuorinen, grip: Jukki Tuura, wardrobe and mask: Kaisu Hölttä Color, corrections: post control / Marko Terävä, VFX: Trix / Anders Helle, voice actor male: Niko Saarela, voice actor female: Heli Sutela.
Creative idea explanation: Fragile Childhood organization, needed to raise awareness of parental alcohol misuse and its consequences. They briefed us to to motivate Finnish people who have suffered from parental alcohol misuse to share their experiences by submitting their stories anonymously to the organisation's website. These stories were used in the next phase of the awareness campaign targeted to all alcohol consuming parents in Finland, run by Alko, national alcohol distributor owned by the Finnish state. Our solution was to raise awareness with a single film, that manages to suprise, touch and move people and for viewers to be inspired to share that experience. Films release was followed by press release which was published unchanged in all national main news medias.We exceeded the preset target amount of stories submitted by over 300%. The campaign got honorary mentions as the '2010 society communication act of the year in Finland'.
Year/ID: 2011 / A02025G11 Group: A Film Subgroup: A02 Drinks
Product and services category: Atta Drinkero Entry Series: ?tt?. Cocktail In A Can. Registrant: KING HELSINKI Country: FINLAND Brand name: Atta Drinkero Advertiser: Oy Hartwall Ab Advertising agency, city: King, Helsinki Art director: Viljami Kukkonen Copywriter: Tommi Solehmainen Director of Photography: Jarkko T. Laine Project manager: Sami Huiko Director: Jani Volanen Production company: Filmiteollisuus Other credits: Talent: Kristian Valen
Creative idea explanation: Films are, as if, failed takes from the commercial film shootig - thanks to uncompromising actor. A guy (some might say gay even though we never said do) is presenting a new product for the film camera. No matter what the director is asking, this presenter tells his own opinions about the product. This is exactly what Atta brand stands for. Being outspoken and true to yourself. No matter what. This turned out to be the boldest and most unique and noticed commercial in Finnish national tv in 2010. It hit the target group hard and was a record breaking product launch.
Year/ID: 2011 / A04002G11 Group: A Film Subgroup: A04 Furnishings & electronic equipment
Product and services category: Soundproof windows Registrant: BBDO RUSSIA GROUP Country: RUSSIA Brand name: StroyMaster Advertising agency, city: BBDO Russia Group, Moscow Copywriter: Luis Tauffer, Andres Vergara, Maxim Kolyshev Creative director: Luis Tauffer, Andres Vergara Director: Maxim Kolyshev Other credits: Boris Anisonyn - agency producer, Anna Medvedeva and Olga Yankevich - producer, Vadim Kolosov - Apollo Music Sound Design/Arrangement, Yana Khaymovskaya - post production, Boris Lutsyuk - Piastro - Vfx Animation, Ekaterina Konovalova and Christina Maslova - account manager, Vladimir Bashta - cinematographer, Vladimir Bashta - director of photography, First Ad, Julia Zherdina - other credits
Creative idea explanation: We see a man sleeping soundly in his bed. Through the window reflection we can observe a huge construction site working. Sounds from tractors and engines are increasing in volume. Our sleeping man starts looking bothered. Suddenly a big bang sound is heard from the construction. Our sleeping man wakes up. He looks around the room and slaps his two hands to kill a flying Moskito. Packshot: Stroy Master Windows. Soundproof.
Year/ID: 2011 / A10016G11 Group: A Film Subgroup: A10 Communication products & services
Product and services category: Image campaign Registrant: VCCP Country: CZECH REPUBLIC Brand name: O2 Advertiser: Telefonica Germany Advertising agency, city: VCCP Prague Art director: Roman Cihalik, Michael Milczarek Copywriter: Ana Vehauc, Sebastian Oehme Creative director: Dejan Stajberger, Oliver Frank, Lars Wohlnick Project manager: Christiane Schmid, Florian Springmann Director: Lance Acord Production company: Soup Film Berlin, Park Pictures Los Angeles Other credits: tv Producer: Andy Leahy
Creative idea explanation: This is all about leaving the path that everyone is following and taking our own and new way. The film celebrates the excitement and curiosity of taking a different and new way. We follow a man who leaves the overcrowded highway that everyone is taking and discovers a new way which takes him on an imaginary and surreal journey. Because that is what O2 is doing with our products. We leave the mainstream path and take a new way. It doesn't necessarily mean it is the simple and straight way for us. But it will make our customers' lives easier in the end.
Year/ID: 2011 / A15006G11 Group: A Film Subgroup: A15 TV & Film Promo
Product and services category: Digital Television / Subtitles Registrant: NEW MOMENT NEW IDEAS COMPANY SKOPJE Country: MACEDONIA Brand name: Boom TV Advertiser: One Advertising agency, city: New Moment New Ideas Skopje Art director: Nikola Vojnov Copywriter: Dusan Drakalski Creative director: Dusan Drakalski Photographer: Gogo & Gago Director of Photography: Slobodan Trninjic - Trn Project manager: Filip Dimitrov Music: Aleksandar Spasovski Production company: The Chouchkov Brothers Creative idea explanation: Macedonia is a country where subtitle has been used ever since the communism. People are not used to watch dubbed movies, they are always asking for subtitles. Having multiethnic society means that we need more than one translation. Boom TV offers that. The subtitle takes the leading role in this commercial where the main characters cannot understand each other without it.
Year/ID: 2011 / A02026G11 Group: A Film Subgroup: A02 Drinks
Product and services category: Atta Drinkero Entry Series: ?tt?. Cocktail In A Can. Registrant: KING HELSINKI Country: FINLAND Brand name: Atta Drinkero Advertiser: Oy Hartwall Ab Advertising agency, city: King, Helsinki Art director: Viljami Kukkonen Copywriter: Tommi Solehmainen Director of Photography: Jarkko T. Laine Project manager: Sami Huiko Director: Jani Volanen Production company: Filmiteollisuus Other credits: Talent: Kristian Valen
Creative idea explanation: Film are, as if, failed takes from the commercial film shootig - thanks to uncompromising actor. A guy (some might say gay even though we never said do) is presenting a new product for the film camera. No matter what the director is asking, this presenter tells his own opinions about the product. This is exactly what Atta brand stands for. Being outspoken and true to yourself. No matter what. This turned out to be the boldest and most unique and noticed commercial in Finnish national tv in 2010. It hit the target group hard and was a record breaking product launch.
Year/ID: 2011 / A08006G11 Group: A Film Subgroup: A08 Leisure, entertainment, culture & education
Product and services category: Young Director Award by CFP-E/SHOTS Registrant: TBWA\PHS HELSINKI Country: FINLAND Brand name: Yound Director Award Advertiser: CFP-E Advertising agency, city: TBWA\PHS, Helsinki Art director: Minna Lavola Copywriter: Mira Olsson Project manager: Hannes Morten Director: Ben Brand Production company: CAVIAR/L-A-D-A Amsterdam Other credits: President CFP-E: Francois Chilot; Producers: Jasques Vereecken, Karen Bruinsma; D.O.P: Stewe Walker; Editor/Sound/Post Production: The Ambassadors; Production AD: Margit Mardisalu
Creative idea explanation: In order to lead by example when approaching young aspiring directors, we wrote a viral idea which dramatizes directing is a talent you are born with, and brought in a young talented director to direct the piece.
Year/ID: 2011 / A13001G11 Group: A Film Subgroup: A13 Corporate advertising
Product and services category: Instinct Entry Series: Vacancy 1 Registrant: INSTINCT Country: RUSSIA Brand name: Instinct Advertising agency, city: Instinct, Moscow Copywriter: Artemenko Maxim Creative director: Firainer Roman Creative idea explanation: We decided to promote ourselves through vacancy announcement that was tailored especially for Golden Drum public screening of commercials.
Year/ID: 2011 / A16011G11 Group: A Film Subgroup: A16 Online films
Product and services category: Freeway Cola Registrant: SEK & GREY OY Country: FINLAND Brand name: Lidl freeway Cola Advertiser: Lidl Advertising agency, city: SEK & GREY Oy Art director: Mikko Halonen Copywriter: Sami Korjus, Jani Tynnilä Creative director: Tommi Laiho Illustrator: Kim Sinisalo, Production Art Director Director: Oskar Bard, Aida Chehrehgosha Production company: Hobby Film & Hobby Factory Other credits: Executive Producer: Calle Isberg, Producer: Gustav Oldén, Jussi Sahrman: Marketing Manager Lidl
Creative idea explanation: Heroic story about the not so well - known German basketball player who gets his strenght and talent by drinking Lidl's freeway Cola.
07.10.2011
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
