Product and services category: Washing detergent Entry Series: Colors Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Illustrator: Anna Halarewicz Creative idea explanation: Using classical fashion drawings we present the problem of colour loss. Colourfull clothes painted with watercolor lose their colours, they smudge out. As a solution to this problem we present Dreft washing liquid.
Product and services category: Washing detergent Entry Series: Colors Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Illustrator: Anna Halarewicz Creative idea explanation: Using classical fashion drawings we present the problem of colour loss. Colourfull clothes painted with watercolor lose their colours, they smudge out. As a solution to this problem we present Dreft washing liquid.
Product and services category: Washing detergent Entry Series: Colors Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Illustrator: Anna Halarewicz Creative idea explanation: Using classical fashion drawings we present the problem of colour loss. Colourfull clothes painted with watercolor lose their colours, they smudge out. As a solution to this problem we present Dreft washing liquid.
Golden Drum
Stalinclaus
Year/ID: 2011 / B19011G11 Group: B Press Subgroup: B19 Drinks
Product and services category: Amundsen Vodka Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Amundsen Vodka Advertising agency, city: Ogilvy Prague Art director: Dmitri Lebedev Copywriter: Martin Demartini Creative director: Tomáš Belko, Will Rust Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Duda, Katya Denisenko Production company: Lime Lite Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective. Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution. We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective. Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked.Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective. Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution. We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Silver Drum
Design Classics
Year/ID: 2011 / B18012G11 Group: B Press Subgroup: B18 Food
Product and services category: Tomatoes Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH Country: AUSTRIA Brand name: Ja! Natürlich Naturprodukte GmbH Advertiser: Rewe group Austria, Ja! Natürlich Naturprodukte GmbH Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna Art director: AD: Roman Steiner, Graphic: Stefan Oehner Copywriter: Arno Reisenbuechler Creative director: Franz Merlicek, Rosa Haider Photographer: Photographer: Bernhard Angerer, Art Buying: Ilona Urikow, DTP: Mario Goldsteiner Other credits: Katharina Schmid (Account Supervisor), Corinna Haitzer (Account Management)
Creative idea explanation: Ad for the organics food brand Ja! Natuerlich in a special edition to mark the Vienna Design Week.
Basketball
Year/ID: 2011 / B18031G11 Group: B Press Subgroup: B18 Food
Product and services category: Hubba Bubba Entry Series: Out Of Proportion Registrant: GITAM BBDO LTD. Country: ISRAEL Brand name: Wrigley Advertiser: Wrigley Advertising agency, city: Gitam BBDO, Tel Aviv Art director: Kamil Mekhti Copywriter: Arnon Rotem Creative director: Guy Bar, Eran Bar-Yochai Illustrator: Miriam Moshinsky Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie
Product and services category: Home Security Registrant: OGILVY GROUP HUNGARY ZRT. Country: HUNGARY Brand name: Modern Alarm Advertiser: Modern Alarm Advertising agency, city: Ogilvy Budapest Art director: Zoltan Visy Copywriter: Karolina Galacz Creative director: Will Rust, Ferenc Benesch Photographer: David Lukacs Creative idea explanation: We took two double page spreads to tell two different stories about an apartment. In the first, we show the real cost of break-in. Stolen car keys, broken artifacts, ruined furniture. In the second, just the straightforward cost of installing a home security system from Modern Alarm.
Product and services category: Washing detergent Entry Series: Maps Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Bonux Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Yigit Unan Copywriter: Anna Gadecka Creative director: Heinze Iwinski Photographer: Lukasz Murgrabia Creative idea explanation: The campaign for Bonux Color detergent tells the audience very recognizable stories for many households: when her son's jeans bleed on the dress of her daughter during laundry, a mom knows there will be a war in the house. Likewise a housewife will find herself in the crossfire if her husbands pyjamas modify the color of her own mother's blouse. Or without a doubt a girl is in a difficult position if her boyfriend's cardigan adds her brother's shirt some unwanted extra color. The stories are explained with a visual format inspired by tactical war maps. В In the maps the audience can see the garment with the stronger color attacking the garment with the weaker color. The campaign reminds the consumer in a light hearted way that in fact Bonux Color's offer far more than any other detergent, namely "peace at home."
Shark
Year/ID: 2011 / B18029G11 Group: B Press Subgroup: B18 Food
Product and services category: Hubba Bubba Entry Series: Out Of Proportion Registrant: GITAM BBDO LTD. Country: ISRAEL Brand name: Wrigley Advertiser: Wrigley Advertising agency, city: Gitam BBDO, Tel Aviv Art director: Kamil Mekhti Copywriter: Arnon Rotem Creative director: Guy Bar, Eran Bar-Yochai Illustrator: Miriam Moshinsky Other credits: Account manager: Dror Tankus,Yuval Vaingast,Yael Meltzer,Avia Sagie
Product and services category: Washing detergent Entry Series: Shapes Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek - Robert Chudzik Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Photographer: Lukasz Murgrabia Creative idea explanation: If you are wearing clothes that lost their oryginal shape it can be hard to notice your own shape.You also can look as if you lost your shape. If you want to protect your shape use Dreft washing liquid.
Ninja
Year/ID: 2011 / B18030G11 Group: B Press Subgroup: B18 Food
Product and services category: Hubba Bubba Entry Series: Out Of Proportion Registrant: GITAM BBDO LTD. Country: ISRAEL Brand name: Wrigley Advertiser: Wrigley Advertising agency, city: Gitam BBDO, Tel Aviv Art director: Kamil Mekhti Copywriter: Arnon Rotem Creative director: Guy Bar, Eran Bar-Yochai Illustrator: Miriam Moshinsky Other credits: Account manager: Dror Tankus, Yuval Vaingast, Yael Meltzer, Avia Sagie
Bar
Year/ID: 2011 / B19016G11 Group: B Press Subgroup: B19 Drinks
Product and services category: Budweiser Budvar Entry Series: When this is the average Czech girl who the hell needs Alcohol Registrant: KASPEN / JUNG V. MATT Country: CZECH REPUBLIC Brand name: Budweiser Budvar Non Alcoholic Advertiser: Budejovicky Budvar, national corporation Advertising agency, city: Kaspen / Jung von Matt a.s., Prague Art director: Troy Palmer Copywriter: Dora Pruzincova Creative director: Lester Tullett Photographer: Miro Minarovych Project manager: Lubos Jahoda Production company: Pintlich Creative idea explanation: This campaign which ran in men's Maxim magazine took a completely new view to non alcohol beer. It played on the well known insight, that the Czech Republic is filled with beautiful girls. In fact even the average Czech girl is pretty attractive. So, why normally you would need to drink alcoholic beer to make girls look more attractive, in the Czech republic, you just don't need it.
Product and services category: Washing detergent Entry Series: Shapes Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: Dreft Advertiser: Procter & Gamble Advertising agency, city: Leo Burnett Warsaw Art director: Sylwia Rekawek - Robert Chudzik Copywriter: Justyna Nakielska Creative director: Heinze Iwinski Photographer: Lukasz Murgrabia Creative idea explanation: If you are wearing clothes that lost their oryginal shape it can be hard to notice your own shape.You also can look as if you lost your shape. If you want to protect your shape use Dreft washing liquid.
Putin
Year/ID: 2011 / B28026G11 Group: B Press Subgroup: B28 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Cube
Year/ID: 2011 / B23018G11 Group: B Press Subgroup: B23 Automotive
Product and services category: The New Caddy Maxi Entry Series: Optical Illusion Registrant: DDB BUDAPEST Country: HUNGARY Brand name: Volkswagen Advertiser: Porsche Hungaria Advertising agency, city: DDB, Budapest Art director: Rodrigo Fernandes, Carlos Ramas Copywriter: Laszlo Hevesi, Giovanni Pintaude Creative director: Peter Tordai Illustrator: Rodrigo Fernandes Other credits: Eszter Sallai
Creative idea explanation: Objective: To launch the new VW Caddy Maxi among tough competitors, communicating some of its outstanding new features. Concept: Things can sometimes seem or feel different than they really are. In the new Caddy Maxi this is truer than ever. Distances feel shorter because of the driving comfort. Loads seem smaller because of the longer and bigger loading space. And you get the impression that there's always more fuel in the tank due to the low consumption. We proved these facts visually by using techniques adapted to each feature of the Caddy. Target audience: Small business owners.
Obama
Year/ID: 2011 / B28024G11 Group: B Press Subgroup: B28 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Sarkozy
Year/ID: 2011 / B28027G11 Group: B Press Subgroup: B28 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Merkel
Year/ID: 2011 / B28025G11 Group: B Press Subgroup: B28 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Hysteria
Year/ID: 2011 / B29017G11 Group: B Press Subgroup: B29 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Taras Dzendrovskii Copywriter: Alexandra Doroguntsova Creative director: Will Rust Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
07.10.2011
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
