Победители Radio

Golden Drum Grand Prix

Gugl-Paris

Year/ID: 2011 / D55002G11
Group: D Radio
Subgroup: D55 Communication products & services

Product and services category: bob data packet
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AUSTRIA
Brand name: bob
Advertiser: Mobilkom Austria AG/ bob
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH
Creative director: Alexander Hofmann, Francesco Bestagno
Music: Soundstudio: Tic Music
Other credits: Copywriter: Alexander Hofmann, Isabelle Stadler, Hieronymus Kloss, Producer: Evelyn Berghold, Account Management: Christin Herrnberger, Christian Ertl, Marilen Hennebach

Creative idea explanation: In order to promote mobile phone provider bob's add-on data tariff, which enables you to surf the internet on your mobile phone, we called up real people with the German surname 'Gugl' this is pronounced as the search engine 'Google' and asked them questions you'd normally ask Google; so to say search queries via the mobile phone.

Silver Drum

The Appartment

Year/ID: 2011 / D56001G11
Group: D Radio
Subgroup: D56 Media

Product and services category: Radio Nova Morning Show
Entry Series: Morning People
Registrant: TBWA\PHS HELSINKI
Country: FINLAND
Brand name: Morning Show
Advertiser: Radio Nova
Advertising agency, city: TBWA\PHS, HELSINKI
Creative director: Tommy Mäkinen
Project manager: Tommy Mäkinen, Kaisa Kinnunen
Music: Cat Stevens: Morning Has Broken
Director: Pekka Vihrelaakso
Screenwriter: Tommy Mäkinen, Erkko Mannila
Other credits: Jouni Mannerhovi, Marketing Director, Radio Nova;

Creative idea explanation: Brief explanation of any important local or national nuance or relevance of the actor/voiceover artist that might not be understood by an international audience.Radio Nova morning show VJ Kimmo Vehviläinen calling to real people (not actors) trying to set up a meeting before his working day begins at 6 am.

Aids Task Force - The "Get Tested" Project

Year/ID: 2011 / D59002G11
Group: D Radio
Subgroup: D59 Social & charity

Product and services category: Aids Awarness
Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Brand name: Aids Task Force
Advertising agency, city: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Tel Aviv
Art director: Shirley Eva Bahar
Creative director: Amit Gal
Other credits: Copywriter: Orit Bar Niv, Executive Client Director: Adam Polachek, Account Supervisor: Shiran Chen Gross, Account Manager: Inbal Stern, Head of Strategic Planning: Yoni Lahav, Planning Director: Hila Tamir, Planner: Niva Ziv

Creative idea explanation: This year, the Aids Task Force mission was to make more people to get tested. On World Aids Day, our radio campaign had a core idea:We invited anchors from all radio stations to take HIV tests LIVE and get results LIVE. The "Get Tested" campaign was an open idea platform. Anchors used the platform to make the campaign their own. At the end of the day the campaign included more than 20 hours of original branded content. The open idea platform was a collaboration between Advertising, Media, Content and PR for one goal, and one message: "Get Tested"

07.10.2011

19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.