Объявлены призеры конкурсов Golden Drum Multi Channel Competition 2011
Команда жюри Multi Channel оценила самые креативные работы участников Multi Channel Competition Groups. Одиннадцать специалистов судили участников фестиваля Golden Drum по таким номинациям, как Direct campaigns, Digital campaigns, Events, Public relations и Innovative campaigns. Председателем в этой категории выступит главный креативный директор McCann Worldgroup в европейском регионе Матиас Палм Хенсен.
В категории Integrated communication campaigns России не удалось занять призовых мест. Золотой барабан достался чешскому агентству Ogilvy Prague за работу под названием Do it yourself. Гран-при в этой категории присудили румынскому агентству McCann Erickson Romania за кампанию под названием Rom. Напомним, что этот же проект получил главную награду на фестивале Cannes Lions 2011.
Румынское агентство McCann Erickson Romania также отметилось в категории Digital, взяв гран-при и золото за кампании для бренда Vodafone. Одна из работ для мобильного оператора под названием Vodafone the Wedding также принесла агентству гран-при в категории Events и Public Relations.
Leo Burnett была признана самой успешной сетью агентств, заработав 133 очка в течение всего фестиваля. С 93 очками Золотую Розу за самое успешную деятельность на Golden Drum получило агентство McCann Erickson Romania. Самым сильным брендом в этом году стал Vodafone c 60 очками.
Year/ID: 2011 / Q043G11 Group: Q Integrated communication campaigns Subgroup: Q Integrated communication campaigns
Product and services category: National Gallery re-opening Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: National Museum in Krakow Advertiser: PZU S.A. - National Museum in Krakow Advertising agency, city: Leo Burnett Warsaw Art director: Krzysztof Iwinski Copywriter: Pawel Heinze Creative director: Heinze Iwinski Production company: Opus Film - K2 Other credits: Sebastian Oszczepalinski - Head of Digital
Media campaign idea explanation: Sukiennice Museum was going to be opened after a complete renovation. But young people don't find it interesting at all. That's why we decided to change a normal visit to the museum into an engaging experience, so that they won't be bored during their tour. We brought paintings to life and showed their stories. We created "New Sukiennice" an app based on augmented reality technology. Everyone who visited the museum was able to see short movies with heroes from the paintings. People had the impression that heroes are coming out of the paintings.
Year/ID: 2011 / S030G11 Group: S Digital campaigns Subgroup: S Digital campaigns Award: Golden Drum Grand Prix
Product and services category: Vodafone Mobile BroadBand Consumer Registrant: BV MCCANN ERICKSON ROMANIA SRL Country: ROMANIABrand name: VodafoneAdvertiser: Vodafone Romania Advertising agency, city: BV Mccann Erickson, Bucharest Art director: Arpad Rezi, Ionut Cojocaru, Razvan Chifu Copywriter: Catalin Dobre, Sebastian Olar, Andrei Fodolica Creative director: Adrian Botan, Catalin Dobre Photographer: Ionut Macri, Sorin Florea, Carioca Director of Photography: Max Lemnij Project manager: Dana Hogea, Simona Geaca, Doina Ionescu, Carmen Marin, Alexandru Platon Music: Shukar Collective, Bloodhound Gang, Electric Brother Director: Dragos Buliga, Cristi Mungiu, Radu Muntean, Andreea Paduraru Production company: Mitra Film / Abis Studio, Multimedia Est Programmer: Orbital, MRMScreenwriter: Catalin Dobre, Sebastian Olar, Andrei Fodolica
Other credits: Group Creative Director: Catalin Dobre
Events
Secrets Behind Paintings
Year/ID: 2011 / U81008G11 Group: T Events Subgroup: U81 Marketing PR Award: Golden Drum Grand Prix Product and services category: Vodafone Mobile Broad BandRegistrant: BV MCCANN ERICKSON ROMANIA SRL Country: ROMANIABrand name: Vodafone Advertiser: Vodafone Romania Advertising agency, city: BV Mccann Erickson, Bucharest Art director: Ionut Cojocaru Copywriter: Catalin Dobre, Dinu Panescu Creative director: Adrian Botan, Catalin Dobre, Dinu Panescu Photographer: SharkyDirector of Photography: Jordy Rexach Project manager: Dana Hogea, Doina Ionescu, Andreea Harjanu, Ruxandra Stanescu, Alexandru Platon Music: Goran Bregovic, Train de vie SoundtrackDirector: Cristian Mungiu Production company: Mitra Film - Abis Studio Programmer: Orbital & FourhooksScreenwriter: Catalin Dobre, Dinu Panescu Other credits: Director of Photography:Jordy Rexach
Year/ID: 2011 / U81009G11 Group: U Public relations Subgroup: U81 Marketing PR Award: Golden Drum Grand Prix Product and services category: Vodafone Mobile Broadband Registrant: BV MCCANN ERICKSON ROMANIA SRL Country: ROMANIABrand name: Vodafone Advertiser: Vodafone Romania Advertising agency, city: BV Mccann Erickson, Bucharest Art director: Ionut Cojocaru, Razvan Chifu Copywriter: Catalin Dobre Creative director: Adrian Botan, Catalin Dobre Photographer: Sorin Florea, Carioca Director of Photography: Max Lemnij Project manager: Dana Hogea, Doina Ionescu, Andreea Harjanu, Ruxandra Stanescu, Alexandru Platon Music: Shukar CollectiveDirector: Florin Serban Production company: Mitra Film - Abis Studio Programmer: OrbitalScreenwriter: Catalin Dobre Other credits: Director of Photography: Max Lemnij
Year/ID: 2011 / Q043G11 Group: Q Integrated communication campaigns Subgroup: Q Integrated communication campaigns
Product and services category: National Gallery re-opening Registrant: LEO BURNETT SP. Z O.O. Country: POLAND Brand name: National Museum in Krakow Advertiser: PZU S.A. - National Museum in Krakow Advertising agency, city: Leo Burnett Warsaw Art director: Krzysztof Iwinski Copywriter: Pawel Heinze Creative director: Heinze Iwinski Production company: Opus Film - K2 Other credits: Sebastian Oszczepalinski - Head of Digital
Media campaign idea explanation: Sukiennice Museum was going to be opened after a complete renovation. But young people don't find it interesting at all. That's why we decided to change a normal visit to the museum into an engaging experience, so that they won't be bored during their tour. We brought paintings to life and showed their stories. We created "New Sukiennice" an app based on augmented reality technology. Everyone who visited the museum was able to see short movies with heroes from the paintings. People had the impression that heroes are coming out of the paintings.
07.10.2011
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
