Year/ID: 2012 / C32003G12 Group: C Outdoor Subgroup: C32 Food
Product and services: Canned FishRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: BeringAdvertiser: BeringAdvertising agency, city: BBDO Russia Group, MoscowArt director: Roman Lych, Luis TaufferCopywriter: Evgeny TsiklauriCreative director: Luis Tauffer, Andres VergaraPhotographer: Ale BursetAccount Director /Manager: Ekaterina Konovalova Other credits: Art buyer: Giuliana Giora / Retoucher: Diego Speroni
Creative idea explanation: Most fishermen like to tell stories about their big catches to their fellow seamen. We all know that probably 99,9% of the times, their stories are lies or that the fishes are much smaller than told to others. Our Bering canned fish is so tasty that our fisherman had to include the can in one of his tales.
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Butcher
Year/ID: 2012 / C32012G12 Group: C Outdoor Subgroup: C32 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.
Meadow
Year/ID: 2012 / C32013G12 Group: C Outdoor Subgroup: C32 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya Other credits:
Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.
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Magician
Year/ID: 2012 / C32014G12 Group: C Outdoor Subgroup: C32 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.
Insects
Year/ID: 2012 / C32015G12 Group: C Outdoor Subgroup: C32 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya Other credits:
Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.
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Reindeer
Year/ID: 2012 / C32016G12 Group: C Outdoor Subgroup: C32 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.
Shark
Year/ID: 2012 / C32017G12 Group: C Outdoor Subgroup: C32 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.
Lumberjack is back!
Year/ID: 2012 / C32018G12 Group: C Outdoor Subgroup: C32 Food
Product and services: Lumberjack's SandwichRegistrant: DDB WARSZAWA SP. Z O.O.Country: POLANDBrand name: McDonald'sAdvertiser: Mcdonald's PolandAdvertising agency, city: DDB Warsaw, WarsawArt director: Mariusz SepekCopywriter: Krzysztof MielcarekCreative director: Zuzanna Duchniewska-Sobczak, Maciej WaligoraAccount Director /Manager: Nazar Al-Khouri, Anna PolkaEvent Production: Kasia Seyfried Other credits: Malou Burger - sandwich photographer
Creative idea explanation: Insights, Strategy and the Idea: Every winter Poles are waiting for Lumberjack's Sandwich to return to McDonald's. We wanted to announce the return of their favourite sandwich in a spectacular manner. Creative Execution: To give the feeling that the character after whom we named our sandwich really exists we simply chopped down a billboard located near one of McDonald's restaurants, as though it had been cut down by a lumberjack. Results and Effectiveness: People passing by were taking photos and sharing them on Facebook. In no time there were lots of shares, likes and positive comments so everybody knew that the Lumberjack is back in town! Billboard was located near the busy road where there are two McDonald's restaurants nearby. Billboard dimensions: 5m x 2,5m. Approx. post lenght: 6,5m.
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The printing of the Bible
Year/ID: 2012 / C33005G12 Group: C Outdoor Subgroup: C33 Drinks
Product and services: PepsiEntry Series: Pepsi EpopeeRegistrant: MARK/BBDO PRAGUECountry: CZECH REPUBLICBrand name: PepsiAdvertiser: Pepsico s.r.o.Advertising agency, city: MarkBBDO, PRAGUEArt director: Lubos Vacke, Ales KolajaCopywriter: Jenda Holecek, Tomas Novotny, Iva MackuCreative director: Andrej Stuk, Leon SverdlinAccount Director /Manager: Mirka Korbelova / Sarka SudovaDigital Production: Martin Kermes Creative idea explanation: In 1910 alfons Mucha, one of the greatest Czech artists in history began painting “The Slavic Epopee”. A collection of 20 epic paintings told the story of the Slavs. For Czechs “The Slavic Epopee” has become part of the National identity. But is the message of Mucha’s Epopee still valid? Or does it need refreshing? As part of Pepsi “Refresh your World” project, we asked 20 young painters, street artists, photographers and designers to create the New Slavic Epopee. For the exhibition opening of the new Slavic Epopee, we picked the best- known paintings and “refreshed” them. Outdoor posters we used as invitation to the exhibition.
The celebration of Svatnovit
Year/ID: 2012 / C33006G12 Group: C Outdoor Subgroup: C33 Drinks
Product and services: PepsiEntry Series: Pepsi EpopeeRegistrant: MARK/BBDO PRAGUECountry: CZECH REPUBLICBrand name: PepsiAdvertiser: Pepsico s.r.o.Advertising agency, city: Mark/BDO, PragueArt director: Lubos Vacke, Ales KolajaCopywriter: Jenda Holecek, Tomas Novotny, Iva MackuCreative director: Andrej Stuk, Leon SverdlinAccount Director /Manager: Mirka Korbelova, Sarka SudovaDigital Production: Martin Kermes Other credits:
Creative idea explanation: In 1910 alfons Mucha, one of the greatest Czech artists in history began painting “The Slavic Epopee”. A collection of 20 epic paintings told the story of the Slavs. For Czechs “The Slavic Epopee” has become part of the National identity. But is the message of Mucha’s Epopee still valid? Or does it need refreshing? As part of Pepsi “Refresh your World” project, we asked 20 young painters, street artists, photographers and designers to create the New Slavic Epopee. For the exhibition opening of the new Slavic Epopee, we picked the best- known paintings and “refreshed” them. Outdoor posters we used as invitation to the exhibition.
Product and services: PattexEntry Series: Pattex inner cinemaRegistrant: DDB TRIBAL GROUPCountry: AUSTRIABrand name: PattexAdvertiser: Henkel Central Eastern EuropeAdvertising agency, city: DDB Tribal Group, ViennaArt director: Marian GrabmayerCopywriter: Antonia KiefhaberCreative director: Bernhard Rems, Hannes BokerPhotographer: Friendly FireAccount Director /Manager: Ivana Kulenkampff-Thomann, Karin Lofler, Shila Cassini Other credits: Chief Creative Officer: Eric Schoeffler, Client Account Director: Thomas Hauser, Graphic Design: Andra Dehelean, Gabriel Haberl, Post Production: Friendly Fire
Creative idea explanation: Challenge: Lovely, delicate things. In a normal household, those heirlooms or newly acquired pieces break sooner or later. And then the only thing left to do, is to throw the pieces away. Unless you have Pattex Superglue. It can fix any damage and glue all pieces back together. Idea: To show that Pattex can fix anything broken, we decided to go for a new approach and create an inner cinema for the viewer, instead of showing the damage. The only danger lies in the imagination of what will happen.Solution:A campaign of three print ads showing porcelaine figurines in seemingly dangerous situations.
Product and services: Fabric CareRegistrant: EURO RSCG ISRAELCountry: ISRAELBrand name: Vanish Kalia (Reckitt Benckiser)Advertiser: Euro RSCG IsraelAdvertising agency, city: Euro RSCG Israel, Tel AvivArt director: Ale FeldmanCopywriter: Oded NadirCreative director: Ben SeverPhotographer: Yisrael CohenAccount Director /Manager: Maya Cohen Other credits: Agency Producer: Dana Caro
Creative idea explanation: In order to emphasize the difficulty of removing stains without damaging the clothing, we used Mikado (pickup sticks), a game that in order to win, you need to take one stick out without touching the rest. We took 1000 sticks, dyed each of them by hand, and built an iconic sculpture of a pink shirt with a blue stain that’s practically impossible to remove. Title: Vanish – for extra tough stains.
Product and services: WooliteRegistrant: EURO RSCG WARSAWCountry: POLANDBrand name: Reckitt BenckiserAdvertising agency, city: Euro RSCG WarsawArt director: Rafal RysCopywriter: Magda BanasikCreative director: Jacek SzuleckiAccount Director /Manager: Malgorzata Szerenos Creative idea explanation: An installation that consumers could interact with. By the press of a button the colour revitalisation benefit came to life in a spectacular way – woven plastic tubing formed in the shape of a dress were filled up with colour from a bottle o Woolite. If the installation was not initiated by consumers, it activated itself automatically every 10 minutes. The promotion was based on the idea that “Wollite brings back colour to clothes” and the benefit of colour revitalisation. In order to bring this idea to life an installation was build for consumers to interact with: 200 meters of tubing, 4 liguid-pumps, 4 air-pumps, 1 Motion Sensor, 2 Solenoid Valves and a computerised control system. By the press of a button woven plastic tubing formed in the shape of a dress were filled up with colour from a bottle o Woolite.
Product and services: Soundproof windowsEntry Series: Stop them allRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: StroyMasterAdvertising agency, city: BBDO Russia Group, MoscowArt director: Mihai ColibanCopywriter: Mihai Coliban, Alexander CherkashinCreative director: Mihai ColibanIllustrator: Cristian TurderaAccount Director /Manager: Ekaterina Konovalova Other credits: Art buyer: Giuliana Giora
Creative idea explanation: People can never understand how much noise can a soundproof window actually stop. So we decided to educate and impress them by featuring in our campaign literally ALL the sounds stopped by our windows.
Product and services: Soundproof windowsEntry Series: Stop them allRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: StroyMasterAdvertising agency, city: BBDO Russia Group, MoscowArt director: Mihai ColibanCopywriter: Mihai Coliban, Alexander CherkashinCreative director: Mihai ColibanIllustrator: Cristian TurderaAccount Director /Manager: Ekaterina Konovalova Other credits: Art buyer: Giuliana Giora
Creative idea explanation: People can never understand how much noise can a soundproof window actually stop. So we decided to educate and impress them by featuring in our campaign literally ALL the sounds stopped by our windows.
Product and services: Furniture & Home accesoriesRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: IKEAAdvertising agency, city: IstanbulArt director: Tolga Ulkumen, Ozan Can BozkurtCopywriter: Cagri SakaCreative director: Ilkay Gurpinar, Volkan KarakasogluAccount Director /Manager: Ayse Senunver Erdogan Other credits:
Creative idea explanation: The brief was to communicate the all year long fixed prices of IKEA. Creating a link between never changing numbers that we use in our daily life is the best way to communicate IKEA's fixed prices. Transforming the apartment numbers into IKEA's fixed prices. Posters hung on walls that engages with apartment numbers.
Product and services: BetadineEntry Series: BetadineRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: EGIS Praha spol. s. r. o.Advertising agency, city: Y&R PragueArt director: Matthew EdwardsCopywriter: Daniel JosephCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself. The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.
Product and services: BetadineEntry Series: BetadineRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: EGIS Praha spol. s. r. o.Advertising agency, city: Y&R PragueArt director: Matthew EdwardsCopywriter: Daniel JosephCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself.The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.
Product and services: BetadineEntry Series: BetadineRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: EGIS Praha spol. s. r. o.Advertising agency, city: Y&R PragueArt director: Matthew EdwardsCopywriter: Daniel JosephCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself.The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.
Audi A6 Allroad Cockpit
Year/ID: 2012 / C37018G12 Group: C Outdoor Subgroup: C37 Automotive
Product and services: AutomotiveRegistrant: NOBLE GRAPHICSCountry: BULGARIABrand name: AudiAdvertiser: Porsche BGAdvertising agency, city: noblegraphics, SofiaArt director: Miroslav KrustevCopywriter: Georgi TsekovCreative director: Chavdar KenarovAccount Director /Manager: Ivo Altanov Other credits:
Creative idea explanation: BackgroundBansko is one of Europe’s top ski resorts and a proud host of FIS World Cup 2012. It is also the fanciest and most expensive winter destination in Bulgaria. This makes it quite attractive to a certain type of affluent Bulgarians which happen to be the target group of Audi Quattro®.ChallengePresent the new Audi A6 Allroad Quattro® as the perfect model choice when it comes to rough mountain terrains.IdeaPlace a simple sticker on the chair-lift windshield in Bansko. When you pull the windshield down you find yourself sitting comfortably in the new A6 Allroad and for the next 20 minutes you just enjoy the smooth ride through the winter mountain.
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Multiple entry explanation: The unusual placement of a sticker acts both for the passenger in the cockpit and also for the passersby who sees it from the outside.
Product and services: ToysRegistrant: OGILVY&MATHER HUNGARYCountry: HUNGARYBrand name: Hot wheelsAdvertising agency, city: Ogilvy&Mather HungaryArt director: Zoltan VisyCopywriter: Karolina GalaczCreative director: Ferenc Benesch, Will RustDirector of Photography: Thomas MangoldAccount Director /Manager: Balazs Szaday Creative idea explanation: Our goal was to promote Hot Wheels during the Christmas period. We created in-store posters to remind children, as well as their parents shopping for them, of the unique and magical Hot Wheels experience during shopping. The posters capture children's imagination and show a world where Hot Wheels racecars disturb the lives of the other tiny creatures in the house: mice. Thus, our posters engaged children with the brand in a manner they love and understand: via a funny tale.
Product and services: ToysRegistrant: OGILVY&MATHER HUNGARYCountry: HUNGARYBrand name: Hot WheelsAdvertising agency, city: Ogilvy&Mather HungaryArt director: Zoltan VisyCopywriter: Karolina GalaczCreative director: Will Rust, Ferenc BeneschDirector of Photography: Thomas MangoldAccount Director /Manager: Balazs Szaday Other credits:
Creative idea explanation: Our goal was to promote Hot Wheels during the Christmas period. We created in-store posters to remind children, as well as their parents shopping for them, of the unique and magical Hot Wheels experience during shopping. The posters capture children's imagination and show a world where Hot Wheels racecars disturb the lives of the other tiny creatures in the house: mice. Thus, our posters engaged children with the brand in a manner they love and understand: via a funny tale.
Product and services: ToysRegistrant: OGILVY&MATHER HUNGARYCountry: HUNGARYBrand name: Hot WheelsAdvertising agency, city: Ogilvy&Mather HungaryArt director: Zoltan VisyCopywriter: Galacz KarolinaCreative director: Will Rust, Ferenc BeneschDirector of Photography: Thomas MangoldAccount Director /Manager: Balazs Szaday Creative idea explanation: Our goal was to promote Hot Wheels during the Christmas period. We created in-store posters to remind children, as well as their parents shopping for them, of the unique and magical Hot Wheels experience during shopping. The posters capture children's imagination and show a world where Hot Wheels racecars disturb the lives of the other tiny creatures in the house: mice. Thus, our posters engaged children with the brand in a manner they love and understand: via a funny tale.
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.
Product and services: Czech Philharmonic OrchestraRegistrant: EURO RSCG PRAGUECountry: CZECH REPUBLICBrand name: Czech Philharmonic OrchestraAdvertiser: Czech Philharmonic OrchestraAdvertising agency, city: Euro RSCG PragueArt director: Tereza Janeckova, Hana Kundratova, Katerina HunovaCopywriter: Katerina Hunova, Hana KundratovaCreative director: Eda Kauba, Pavel SobekAccount Director /Manager: Darko Silajdzic, Katerina PosepnaFilm Production: Dream Studios Other credits: Veronika Brichtova, Radka Korbova, Ondrej Dvorak, Stepan Kopecky
Creative idea explanation: The Czech Philharmonic Orchestra is an appreciated institution, but Czechs don't realize, how amusing and inspiring the classical music can be. Our task was to convince them otherwise. We created bird houses and put them in strategic locations. The "birds" were singing masterpieces from Smetana, Dovrak and Vivaldi. On captions, listeners could read about how the birds were inspired by the music performed by the Czech Philharmonic and also download the songs via QR codes. The news about the singing birds spread out quickly, making the headlines on the news. Once again, our Czech Philharmonic Orchestra became an inspiration to many.
Product and services: MuseumRegistrant: LEO BURNETT - ISTANBULCountry: TURKEYBrand name: Istanbul Toy MuseumAdvertiser: Istanbul Toy MuseumAdvertising agency, city: Leo Burnett, IstanbulArt director: Ahmet SogutluogluCopywriter: Cem KocCreative director: Idil Akoglu, Guven HaktanirDesigner: Ozgun OzkalayPhotographer: Emre UzerIllustrator: Zoo IstanbulAccount Director /Manager: Almila BaltaciogluFilm Production: Sevinc Oktem Other credits:
Creative idea explanation: We wanted that people to visit the old toys at Toy Museum.
Product and services: MuseumRegistrant: LEO BURNETT - ISTANBULCountry: TURKEYBrand name: Istanbul Toy MuseumAdvertiser: Istanbul Toy MuseumAdvertising agency, city: Leo Burnett, IstanbulArt director: Ahmet SogutluogluCopywriter: Cem KocCreative director: Idil Akoglu, Guven HaktanirDesigner: Ozgun OzkalayPhotographer: Emre UzerIllustrator: Zoo IstanbulAccount Director /Manager: Almila BaltaciogluFilm Production: Sevinc Oktem Creative idea explanation: We wanted that people to visit the old toys at Toy Museum.
Product and services: Antipessimism campaignRegistrant: DDB BUDAPESTCountry: HUNGARYBrand name: TweetpositiveAdvertiser: Design TerminalAdvertising agency, city: DDB BudapestArt director: Zsolt Balogh, Carlos Ramas, Eduard SikCopywriter: Zsolt BaloghCreative director: Peter TordaiDesigner: Mate Varga, Emil Goodman, Bence SamuAccount Director /Manager: Gabor Szanto, Akos Csertan Other credits:
Creative idea explanation: Designterminal is one of Hungary's prestigious art centers. How can such an institute inspire people when the recession turned Hungary into a less and less optimistic country? We encouraged people to share positive thoughts on Twitter and showcased the tweets on Designterminal's glass surface as beautiful, interactive lightbugs. If someone caught a flying creature the hidden message became readable. The interactive installation touched people's hearts and withinweeks a small local initiative became a global movement. In more than 100 countries positive ambassadors activated their friends to tweet positive.
Product and services: Exhibition „Work in progress“Registrant: WIEN NORD WERBEAGENTUR GMBHCountry: AUSTRIABrand name: Technisches Museum ViennaAdvertiser: Technisches Museum ViennaAdvertising agency, city: WIEN NORD Werbeagentur GmbH, ViennaArt director: Andreas Lierzer, Stefan KopinitsCopywriter: Michael WittmannCreative director: Edmund Hochleitner, Eduard Bohler, Bernd WilfingerAccount Director /Manager: Markus Mazuran, Stella Biehal Creative idea explanation: For the exhibition which had as its central theme the constant changes that take place in working life, a conceptual title was developed:“Work in Progress”. According to this title, the campaign set out to create the impression that all the advertising pieces were still under construction, that they were, if you will, still “work in progress”. Poster sites appeared all white, citylights were blank – all there was an information sign, the key visual of the campaign. The result: 65,141 visitors in the first two months, representing the best visited exhibition since 5 years.
McCafe Catapult
Year/ID: 2012 / C40013G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: McCafeRegistrant: DDB TRIBAL GROUPCountry: AUSTRIABrand name: McDonald'sAdvertiser: McDonald's AustriaAdvertising agency, city: DDB Tribal Group, ViennaArt director: Marian Grabmayer, Hannes BokerCopywriter: Antonia KiefhaberCreative director: Werner Celand, Hannes BokerPhotographer: Vienna PaintIllustrator: Vienna PaintAccount Director /Manager: Philipp Krumpel Other credits: Chief Creative Officer: Eric Schoeffler, Client Account Director: Andreas Schmidlechner
Creative idea explanation: Client Brief: McCafe is known for its outstanding coffee quality. The carefully selected and roasted beans give the coffee its unique taste and intensity. Hence a single sip already wakes you up and gets you going through the day. We were asked to find an idea, that communicates this fact. The Idea: The irresistibly delicious and above all intense McCafe coffee promises you a slingshot start for your day. The Solution: A Billboard, which works just as fast as the product itself.
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BRLOH Game Store - PacMan
Year/ID: 2012 / C40017G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: BRLOH Game StoreEntry Series: BRLOH - Classic is BoringRegistrant: JANDL MARKETING A REKLAMA S.R.O.Country: SLOVAK REPUBLICBrand name: BRLOHAdvertiser: Clios, spol. s r. o.Advertising agency, city: JANDL, BratislavaArt director: Razvan MitoiuCopywriter: Eugen SumanCreative director: Pavel Fuksa, Eugen SumanAccount Director /Manager: Martin Janik Creative idea explanation: BRLOH is a game store that specializes in the newest video and board games on the market. So, in order to activate the fan base, we did a campaign that shows that old games are, well, rather boring, especially compared to the newest ones.
BRLOH Game Store - Tetris
Year/ID: 2012 / C40018G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: BRLOH Game StoreEntry Series: BRLOH - Classic is BoringRegistrant: JANDL MARKETING A REKLAMA S.R.O.Country: SLOVAK REPUBLICBrand name: BRLOHAdvertiser: Clios, spol. s r. o.Advertising agency, city: JANDL, BratislavaArt director: Razvan MitoiuCopywriter: Eugen SumanCreative director: Pavel Fuksa, Eugen SumanAccount Director /Manager: Martin Janik Other credits:
Creative idea explanation: BRLOH is a game store that specializes in the newest video and board games on the market. So, in order to activate the fan base, we did a campaign that shows that old games are, well, rather boring, especially compared to the newest ones.
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BRLOH Game Store - Pong
Year/ID: 2012 / C40019G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: BRLOH Game StoreEntry Series: BRLOH - Classic is BoringRegistrant: JANDL MARKETING A REKLAMA S.R.O.Country: SLOVAK REPUBLICBrand name: BRLOHAdvertiser: Clios, spol. s r. o.Advertising agency, city: JANDL, BratislavaArt director: Razvan MitoiuCopywriter: Eugen SumanCreative director: Pavel Fuksa, Eugen SumanAccount Director /Manager: Martin Janik Creative idea explanation: BRLOH is a game store that specializes in the newest video and board games on the market. So, in order to activate the fan base, we did a campaign that shows that old games are, well, rather boring, especially compared to the newest ones.
Chopsticks Dragon
Year/ID: 2012 / C40031G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: CafeRegistrant: VOSKHODCountry: RUSSIABrand name: AziatageAdvertiser: AziatageAdvertising agency, city: Voskhod, YekaterinburgArt director: Vladislav DerevyannykhCopywriter: Aleksandr Parkhomenko, Anton Kotovski, Andrey ChernayCreative director: Andrey GubaydullinDesigner: Dmitry Maslakov, Yana AhmetshinaAccount Director /Manager: Pavel SkosyrskyEvent Production: StreetArt Creative idea explanation: Solution: An art project was developed for the main pedestrian street in the city. It was themed around the Dragon Festival, the dragon being the symbol of the year 2012. The opening date - the 8th of March - coincided with the Chinese Dragon Festival which is the day when, the legend has it, all wishes come true. We encouraged everyone to get involved and gave the city a new landmark. At a set time a board with 11,000 holes in it appeared near the cafe. Chopsticks were handed out to the Festival participants and passers-by. Then you had to split the two sticks, pushing one into the board, while making a wish. You kept the other stick with the logo to get a discount. Just under 6 hours of joint effort gave birth to a dragon that now advertises the cafe. Result: Over 10,000 wishes made, dozens of TV, radio and news websites stories, free media of over $25,000, cafe full up during the campaign day – and thereafter, 3019 people exchanged their chopsticks to reduction on dinner at cafe.
A smoking and smelling citylight
Year/ID: 2012 / C40032G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: Moemax furniture storeRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: Moemax furniture storeAdvertiser: XXXLutz KG/moemax furniture storeAdvertising agency, city: Demner, Merlicek & Bergmann, ViennaArt director: Rene PichlerCopywriter: Alistair Thompson, Patrick HeinCreative director: Alistair Thompson, Rene PichlerPhotographer: Christoph MeissnerAccount Director /Manager: Andrea Kliment (Account Supervisor), Magdalena Draeger, Siegfried Kaufmann (Account Management) Other credits: Lukas Hueter (Graphic), Dominik Source (final Art Work)
Creative idea explanation: To promote the Moemax furniturestores kitchen-offer-weeks we created citylights which show all the aspects ofcooking without a cooker-hood: the citylight smokes and a special aromasupplement in the fume let it smell like pork-roast.
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Multiple entry explanation:
Hamburger Timetable
Year/ID: 2012 / C40034G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: Mcdonald's Store At Central Train StationRegistrant: DDB WARSZAWA SP. Z O.O.Country: POLANDBrand name: Mcdonald's PolandAdvertiser: Mcdonald's PolandAdvertising agency, city: DDB Warsaw, WarsawArt director: Magdalena DrozdowskaCopywriter: Mateusz KsiazekCreative director: Zuzanna Duchniewska-Sobczak, Maciej Waligora, Marcin MroszczakAccount Director /Manager: Nazar Al-Khouri, Anna Polka, Anna SwiderekFilm Production: Blazej Baar, Kasia SeyfriedDigital Production: Robert Grabowski, Marek Kozlowski, Andrzej Krok, Jacek Lukasik Other credits: Piotr Muranty - Bizrunner
Creative idea explanation: Hamburger Timetable installed on the way to McDonald's at the Central Train Station in Warsaw. It displays real-time train information and something extra: waiting time not in minutes but in... hamburgers, cokes and fries you manage to eat at McDonald's before your train leaves. It also reckons delays. The longer you wait, the more menu items on the screen.
Multiple entry explanation: A digital outdoor that uses a standard advertising site at a train station.
Make the politicians work!
Year/ID: 2012 / C42002G12 Group: C Outdoor Subgroup: C42 Media
Product and services: MediaRegistrant: VOSKHODCountry: RUSSIABrand name: Ura.ruAdvertiser: Ura.ruAdvertising agency, city: Voskhod, YekaterinburgArt director: Vladislav DerevyannykhCopywriter: Evgeny Primachenko, Egor GavrilinCreative director: Andrey GubaydullinDesigner: Dmitry MaslakovIllustrator: Alex TAccount Director /Manager: Pavel Skosyrsky Other credits:
Creative idea explanation: Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was released in more than 300 media venues, the website traffic on URA.ru doubled. The officials at last started to do their jobs.
Product and services: ConstructionRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: Bay Insaat / 42 MaslakAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Mustafa GulsenCopywriter: Sanli KayabolenCreative director: Ilkay Gurpinar, Evren DograrPhotographer: Emre DogruAccount Director /Manager: Burcu Ozdemir Kayimtu, Guler Balta Creative idea explanation: 42 Maslak is a niche construction project that is a combination of artful flats, artful offices, an artful shopping mall and art galleries. The promotion demonstrates the philosophy of the construction, 'Artful Living' right from construction phase. The traditional yellow construction vehicles were transformed into colourful design objects by a group of selected Turkish graphic artists. The production and execution period lasted in total for 3 weeks. 42 Maslak sales office is on a skyscraper looking down on the construction site. The best way to fulfill the promise of the construction company, designing 'Artful Living', is to let the target audience see the artful construction site. After all, if even a construction site is that artful, the outcome would never be less. This was the launch event of the brand 42 Maslak. The brand awareness rose unexpectedly, as the artful vehicles took coverage on design blogs, national magazines and newspapers. In two weeks time, the company recieved hundreds of calls, and from the recently started construction project, over 80 offices and flats were sold.
Polar Bear
Year/ID: 2012 / C45007G12 Group: C Outdoor Subgroup: C45 Social & charity
Product and services: Conservation of endagered species programEntry Series: We are oneRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: WWFAdvertiser: WWF RussiaAdvertising agency, city: BBDO Russia Group, MoscowArt director: Andres Vergara, Luis TaufferCopywriter: Luis Tauffer, Andres VergaraCreative director: Luis Tauffer, Andres VergaraIllustrator: Kentaro NagaiAccount Director /Manager: Viktoria Semikasheva Other credits:
Creative idea explanation: Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.
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Whale
Year/ID: 2012 / C45008G12 Group: C Outdoor Subgroup: C45 Social & charity
Product and services: Conservation of endagered species programEntry Series: We are oneRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: WWFAdvertiser: WWF RussiaAdvertising agency, city: BBDO Russia Group, MoscowArt director: Andres Vergara, Luis TaufferCopywriter: Luis Tauffer, Andres VergaraCreative director: Luis Tauffer, Andres VergaraIllustrator: Kentaro NagaiAccount Director /Manager: Viktoria Semikasheva Creative idea explanation: Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.
Sea Lion
Year/ID: 2012 / C45009G12 Group: C Outdoor Subgroup: C45 Social & charity
Product and services: Conservation of endagered species programEntry Series: We are oneRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: WWFAdvertiser: WWF RussiaAdvertising agency, city: BBDO Russia Group, MoscowArt director: Andres Vergara, Luis TaufferCopywriter: Luis Tauffer, Andres VergaraCreative director: Luis Tauffer, Andres VergaraIllustrator: Kentaro NagaiAccount Director /Manager: Viktoria Semikasheva Other credits:
Creative idea explanation: Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.
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Himaya "Break the Silence / A Predator in the Park"
Year/ID: 2012 / C45032G12 Group: C Outdoor Subgroup: C45 Social & charity
Product and services: NGO/campaign against Child Sexual AbuseRegistrant: LEO BURNETT BEIRUTCountry: LEBANONBrand name: Himaya "Break the Silence"Advertiser: HimayaAdvertising agency, city: Leo Burnett, BeirutArt director: Charbel Sawane, Krystel Hoshe, Marya GhazzaouiCopywriter: Salem Habbous, Tania SalehCreative director: Bechara Mouzannar (CCO), Malek Ghorayeb (Regional Executive Creative Director), Areej MahmoudAccount Director /Manager: Nada Abi Saleh, Michel Haddad Creative idea explanation: Kids dragged their parents to go see the camouflaged man on the bench. In the two hours the camouflaged man sat there without speaking to anyone, 500 flyers were taken from his side. Approximately 300 families were exposed to this stunt. Based on previous data, we can claim that word of mouth can easily quadruple this number when kids discuss it in schools, and when parents discuss it at work and with friends.
03.10.2012
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
