Year/ID: 2012 / A14020G12 Group: A Film Subgroup: A14 Social & charity
Product and services: Charity / SocialRegistrant: McCANN ERICKSON ATHENSCountry: GREECEBrand name: ACTIONAIDAdvertiser: ACTIONAIDAdvertising agency, city: McCANN ERICKSON AthensArt director: Lena KalothetouCopywriter: Eleni ZisimopulouCreative director: Eleni ZisimopulouDirector of Photography: Christos KaramanisAccount Director /Manager: Harry ParianosFilm Production: STEFI PRODUCTION / Danae SpatharaDirector: Giannis Gaitanidis Other credits:
Creative idea explanation: During western world's crisis, Actionaid sponsorships decreased. In order to make the sponsors reconsider, we reminded them that stoping sponsoring a child in need, is like taking back everything they have offered him till now. That's why during the spot, we see a hand removing, destroying and throwing away the food, the water and the notebooks of children of the developing world, symbolizing the end of their sponsorships.
Campaign idea explanation:
Multiple entry explanation:
Best Illustration for author of best illustration
The Vintage Edition
Year/ID: 2012 / E65008G12 Group: E Direct communication Subgroup: E65 Packaging design for mass produced goods and services
Product and services: Mario Haller Vintage SchnappsRegistrant: OGILVY & MATHER GMBHCountry: AUSTRIABrand name: Mario HallerAdvertising agency, city: Ogilvy & Mather, ViennaArt director: Klaus SeethalerCopywriter: Christian BircherCreative director: Gerd Schulte Doeinghaus, Christian BircherIllustrator: Christian BircherAccount Director /Manager: Amelie Seidl Other credits:
Creative idea explanation: Mario Haller is still producing a small, exclusive percentage of its schnapps according to a traditional double-distilling technique: The 'Vintage Edition' Schnapps is created purely by hand and with a great deal of patience using a copper distilling kettle fired with wood - the same technique as used hundred years before. Our task was to communicate this traditional process through the bottle labels. Mario Haller doesn't make any promotions or advertising. The only way of communication is via the bottle labels. Our job was to tell the whole story of old traditional schnapps distilling on these labels, and only on these labels. Although hand distilled schnapps is naturally very costly, the exclusive 'Vintage Edition' series was sold out within two months - twice as fast as in the previous years.
Campaign idea explanation:
Multiple entry explanation:
Best Photography for author of best photography
Fisherman's Tales
Year/ID: 2012 / B18007G12 Group: B Press Subgroup: B18 Food
Product and services: Canned FishRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: BeringAdvertiser: BeringAdvertising agency, city: BBDO Russia Group, MoscowArt director: Roman Lych, Luis TaufferCopywriter: Evgeny TsiklauriCreative director: Luis Tauffer, Andres VergaraPhotographer: Ale BursetAccount Director /Manager: Ekaterina Konovalova Other credits: Art buyer: Giuliana Giora / Retoucher: Diego Speroni
Creative idea explanation: Most fishermen like to tell stories about their big catches to their fellow seamen. We all know that probably 99,9% of the times, their stories are lies or that the fishes are much smaller than told to others. Our Bering canned fish is so tasty that our fisherman had to include the can in one of his tales.
05.10.2012
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
